Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

www.devrelx.com/podcast
DevRel, Developer Marketing, Developer Evangelists & Advocates best practises and experience sharing.


Understand developer ecosystems with Christina Voskoglou
Jul 9 • 39 min
Trick questions of the week: Do you understand developer ecosystems? This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities performance. This is also among the…
API mindset and skillset with Mehdi Medjaoui
Jun 25 • 44 min
Trick question of the week: What is the API mindset and skillset? APIs are used widely in tools most of us use daily. What is this API mindset though and why are APIs important? Mehdi Medjaoui, our guest in our most recent episode is the man to answer…
DevRel needs cheerleaders and effective virtual events with Jessica West
Jun 11 • 48 min
Trick question of the week: Why does Developer Relations need cheerleaders? It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode. One of the biggest challenges in…
Why Developer Experience (DX) is key - with Ian Jennings
May 28 • 35 min
Trick question of the week: Why is Developer Experience so important? For starters, let’s look to the old saying that “first impressions matter”. Anyone that spends too much time trying to figure out how things work is more likely to quit trying at some…
Developer relations in the post-COVID era with Patrick McFadin
May 12 • 38 min
Trick question of the week: What’s in the future of developer relations, especially after covid-19? The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations? Events, the cause burnouts for many developer…
Building a Developer Program from scratch with Luke Kilpatrick
Apr 30 • 36 min
Trick questions of the week: How do you start building a developer program from zero? Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate…
What makes a good developer advocate with Chris Riley
Apr 16 • 43 min
Trick question of the week: How are developer relations different from developer advocates? The role of the liaison between the company and the developer is not something new. Several titles have appeared since companies decided that engaging with…
Engaging developers and working with agencies with Mike Pegg
Apr 2 • 40 min
Trick question of the week: Why is it important for your product/service to engage with developers? 📢But first, an announcement. This podcast has a new home: DevRelx. DevRelx is a hub for developer marketing and DevRel professionals. Along with all…
How to speak at tech conferences with Karl Hughes
Mar 12 • 40 min
Trick question of the week: How do you go about speaking at tech conferences? Speaking in conferences is an integral part of DevRel. Why? Because in DevRel, to build trust, you need to be helpful. When you stand in front of a crowd to show how people are…
DevRel Metrics: Funnel and Orbit with Josh Dzielak
Feb 27 • 39 min
Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we’re back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks…
Empowered Communities with Jono Bacon
Feb 13 • 38 min
Trick question of the week: Why should you invest in a community and how can you empower your community? That’s a difficult one, unless you look at the value a community gives your business. If you’ve been following this podcast for a while, you have…
Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons
Jan 30 • 33 min
Trick question of the week: How can you lead a healthy community when you are not feeling healthy? Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel. Why? Because of our empathy. According to Anjuan and Aneika Simmons who join…
Moving from startups to global companies with Max Katz
Jan 9 • 34 min
Happy New Year! Trick question of the week: How different is practising developer marketing at a startup vs at one of the world’s largest companies? For our guest in this episode, it’s like moving to another country. Under the Hood of Developer Marketing…
Producing valuable content for developers with Martin Gontovnikas
Dec 13, 2019 • 38 min
Trick question of the week: Is developer marketing the dark side? Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous. In our latest episode, we discuss the value of content. Marketing, by default,…
Helping developers grow with Jesse Davis
Nov 19, 2019 • 47 min
Trick question of the week: What does developer marketing have in common with Star Trek Borgs? Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow…
Intro
Nov 5, 2019 • 0 min
What is the Under the Hood of Developer Marketing podcast? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. DevRel?…
Why to run or NOT run a hackathon with Shaharris
Oct 30, 2019 • 52 min
Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons. He talks about the benefits of running a hackathon, the reasons why you shouldn’t run a hackathon and what aspects make a group of developers a real community.…
Inclusion and diversity to build developers of tomorrow with Arabella David.
May 23, 2019 • 43 min
Two tips for developer advocates: maintain the curiosity and always make sure to keep developers’ needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and how to…
Metrics and competitive advantage with Adam FitzGerald
May 9, 2019 • 39 min
Remember the popular saying “can’t see the forest for the trees”? Today we’re looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how…
Engaging developers with Jeremy Meiss
Apr 23, 2019 • 48 min
Developers don’t care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and…
Developer Communities and Forums with Adrian Speyer
Apr 3, 2019 • 46 min
Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a…
Developer Events with Katherine Miller
Mar 27, 2019 • 35 min
Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events. From meetups to global events, we talk about the challenges and what an event should offer for developers. Our…
Developer Relations with Mary Thengvall
Mar 14, 2019 • 43 min
Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. Our book “Developer Marketing: The Essential Guide”