It's Not That Simple

It's Not That Simple
Welcome to It’s Not That Simple, talking all things automotive while showing simplicity is a matter of perspective

Ford Invests $500m in Rivian
Apr 26, 2019 • 21 min
Ford Motor Company invested $500m in Rivian this week, presenting an opportunity for the market leader in pickup trucks to collaborate with the first compelling electric pickup truck. Ford joined Amazon, who invested $700m back in February 2019, and…
Manual Gearboxes - Attention To Detail
Apr 4, 2019 • 23 min
Manual Gearboxes (or Manual Transmissions or Stick Shifts) are on the decline and this looks set to continue with the growth of electrification. However, in many car companies there are specialist engineers that put in a lot of work and pay a lot of…
Where does Tesla stand in 2019?
Mar 26, 2019 • 24 min
Tesla is still financially questionable from a profitability standpoint but is currently by far and away the leader in Fully Electric Vehicle sales. I discuss my opinions on where they stand at the start of 2019: is the Model 3/Model Y launch the step…
Downsizing and Collaboration
Mar 24, 2019 • 23 min
With everyone presenting their financial performance for 2018 and the winds of change from electrification and growing autonomy, there have been industry-wide announcements of redundancies, reductions and collaborations as companies look for billions in…
Season 1 Episode 1 - Introduction & GIMS 2019
Mar 12, 2019 • 18 min
“It’s Not That Simple” aims to discuss automotive talking points and stories from the industry from the perspective of an automotive engineer. In this inaugural episode, the Geneva International Motor Show, or GIMS, 2019 is in the spotlight. It was a very…