Office Hours w/ Ernest Wilkins

Office Hours w/ Ernest Wilkins
Office Hours, a weekly podcast about culture and connections based on the newsletter of the same name, is hosted by Ernest Wilkins..

Balance and Fit - A conversation with Joe Freshgoods and DJ Clark Kent
Feb 25 • 80 min
WELCOME TO SEASON 2!!!!! Making a return to Chicago for the first time since 1988, the NBA All-Star Game and the surrounding events took over the city this past weekend. One of the biggest stories of the weekend was the release of designer Joe Freshgoods…
The Office Hours Interview: Andrew Hampp
Dec 17, 2019 • 46 min
Andrew Hampp is a brand partnerships specialist, copywriter and journalist who founded consultancy 1803 LLC in 2018. Andrew currently works with a wide range of brand, agency and media clients to help them achieve their goals within the music and…
The Office Hours Interview: Chris Classick
Nov 26, 2019 • 58 min
Chris “Classick” Inumerable discovered his love and talent for music at a young age. The native Chicagoan comes from a musically-inclined family and in 2006 built a small recording studio in his parents’ basement. Chicago being the big small town that it…
Nov 21, 2019 • 56 min
Last week at the new Working_From The Hoxton space in Chicago, I did a live taping of the podcast. We attempted to solve a problem that I believe a lot of creators struggle with. How do we communicate our cultural expertise to a new audience? Brands and…
Love Thy Neighbor(hood)
Nov 7, 2019 • 28 min
Project Nande is a $5/month membership club that gives its members access to curated neighborhood guides spotlighting cool stuff going on in Chicago. The guides are curated by an editorial team comprised of Chicagoans who got tired of SEO-driven listicles…
The Office Hours Interview: Phil Chang
Oct 17, 2019 • 60 min
Phil Chang is a Brand Strategist and Creative Director based in NYC who has worked with Nike, Apple, Netflix, Samsung, MTV, The Museum of Modern Art, SSENSE, Bottega Veneta, Dropbox, Mandarin Oriental, Rodarte, adidas, and Calvin Klein. He also wrote one…
The Office Hours Interview - Carly Fisher
Oct 4, 2019 • 61 min
Carly Fisher is an award-winning journalist who’s byline has appeared in publications like GQ, Fodors Travel, Bon Appetit, Food & Wine, High Times, Leafly, Wine Enthusiast, Brides, Saveur, Edible and NBC. Her work on CNN’s “Family Meal” earned her a…
Steven Gaither, owner of
Sep 5, 2019 • 36 min
There are 48 historically black colleges across the US that operate athletic programs. Despite being members of the NCAA in Division 1 and 2, those athletic programs don’t receive the same media coverage as the larger D-1 A (also known as FBS) schools…
Danny Daniels, owner of AAW Wrestling
Aug 30, 2019 • 29 min
When’s the last time you watched professional wrestling? If you’re like most Americans over the age of 30, you grew up in a world where promotions like WCW, WWE and ECW were on television nationally and names like Stone Cold Steve Austin, The Rock and…
The Art Of Finessing w/ Eddie “Esquire” Sanders
Aug 8, 2019 • 44 min
Our guest this week is Eddie Sanders, an intellectual property lawyer based in Chicago. In his life, he’s been a part of Chicago’s creative community as both an artist manager as well as a legal aide to countless members of the superstar musical talent…
We Fix The XXL Freshman List
Aug 1, 2019 • 50 min
The reveal of XXL Magazine’s Freshman List is one of the biggest moments on the hip-hop. Ernest and Alex discuss ways to market around the List to increase it’s relevance — and revenue.
Jul 2, 2019 • 49 min
We put together a full episode of recommendations for interesting things that live at the intersection of culture and business like Japanese men’s magazines like Popeye and Hail Mary (8:46), Khan Academy (15:20), books (20:30, 41:12) and every Stevie…
Money Team (feat. Big Homie Doe)
Jun 27, 2019 • 64 min
Darryl “Big Homie Doe” Williams is a multi-faceted creative who currently works as manager to Chicago’s King Louie as well as one of the few minorities working in the top levels of the booming cannabis market (39:45). From the first time he met Kanye West…
Whatcha Drinkin, Whatcha Thinkin’
Jun 20, 2019 • 61 min
What’s the most popular cocktail in Chicago? What are emerging trends to watch in the world of booze? Wine + Spirits Guru Max Heinemann from Nielsen CGA stops by to give us the biz behind the booze.
“Watching you drink this is my entertainment”
Jun 13, 2019 • 36 min
Learn about the culture and marketing strategy around Chicago’s most famous (infamous?) liquor with Sam Mechling, the cultural ambassador for Jeppson’s Malort.
Blind Spots!
Jun 7, 2019 • 34 min
A conversation around blind spots in marketing/advertising. We also solve racism once and for all!
How The Sausage Gets Made In Chicago
May 29, 2019 • 42 min
If you live in Chicago and have eaten a hot dog at any point, odds are one of 3 businesses in town got it into your hands. From the distribution strategy to the raw economics of opening a hot dog stand in town, we’re joined by food writer/Hot Dog…
Brands to Watch: Spring/Summer 2019
May 23, 2019 • 39 min
Ernest and Alex spotlight 5 brands doing cool things in culture and business.
My Favorite Monoculture
May 17, 2019 • 59 min
Hulu, ESPN, Marvel Studios, ABC…all owned by one company. We discuss Disney and the idea of “monoculture” aka how one company can “own” nostalgia across demographics and generations. Ernest also does the single worst Terrence Howard impression of all-time!
The Curious Case of the Chicago Fire
May 9, 2019 • 48 min
This week, Ernest is joined by Mess Director of Strategy Alex Menocal to discuss the Chicago Fire and strategize on how the team can build a larger fanbase locally with marketing
Create More, Consume Less
Apr 24, 2019 • 44 min
How consuming less and creating more will change your life
Guts and Sites
Apr 19, 2019 • 24 min
This week: How to make decisions when it’s hard to make decisions, Client 101 - How much does a website actually cost? and Ernest shares 3 playlists for your listening enjoyment!
The Secret Life of Tree
Apr 12, 2019 • 51 min
We talk with Tree, a Chicago-based rapper whose new album WE GROWN NOW can be found everywhere. Despite producing for and rapping alongside some of hip-hop’s biggest names, odds are you haven’t heard of him. He says that’s on purpose. Listen to find out…
Cowboys and Clients
Apr 4, 2019 • 20 min
This week, we talk about playing Devil’s Advocate, debut a BRAND-NEW segment about strategy and get to the bottom of a recent controversy on the Billboard Country Music charts
Content about Content
Mar 18, 2019 • 4 min
As Ernest prepares to board a flight to Vegas for his bachelor party, he shares 3 of his favorite books about content creation and management.
Cultural Fossilization
Mar 14, 2019 • 7 min
If you’re sitting at the office wondering who anyone on that festival lineup is, this one’s for you. Stay tuned to the end for a homework assignment, it’s not game over just yet.