Community College Marketing MasterClass

Community College Marketing MasterClass
Marketing for community colleges is tough! But after 20 years of working solely with 2-year, technical, and community colleges, we’ve learned a few things. Now, we want to share them with you! Join Interact Communications Founder and CEO Pam Cox-Otto, ?

Be a Better Listener: How to Welcome Students of All Backgrounds, Share Their Stories, and Support Them in Their Educational Journeys
Jul 16 • 57 min
Dr. Adrean Askerneese, academic counseling department co-chair at MiraCosta College, and Cheryl Broom, president of Interact, discuss how colleges can tell student stories with respect, support first-generation students, and show students of all…
Flexing Your Personal Brand: How to Manage and Own “It” in Your Daily Life
Jun 8 • 61 min
Guisselle Nuñez, director of public relations, marketing, and governmental relations at Chabot-Las Positas Community College District and author of Take Charge of Your Brand, and Cheryl Broom, president of Interact, discuss why your personal brand is…
Cultivating a Curious Culture: The Role of Research in Institutional Effectiveness and Equity
Jun 5 • 59 min
Dr. Bridget Herrin, Ed.D., the acting dean of institutional effectiveness at San Diego Mesa College and the executive director for the Center of Organizational Responsibility and Advancement (CORA), and Cheryl Broom, president of Interact, discuss all of…
The Power of Authentic Storytelling: How to Connect with Prospective Students and Build Pride
May 26 • 46 min
Gary Ellwood, marketing director at Kaua’i Community College, and Cheryl Broom, president of Interact, discuss the power of authentic storytelling and the role marketing and outreach plays in building a college community.
Demystifying Financial Aid to Better Serve Students
May 14 • 50 min
In this episode, Mike Dear of MiraCosta College and Cheryl Broom of Interact break down the complexities of financial aid and share how colleges can better serve students.
Okay, Google - How Do We Get More Students? Webinar
Apr 27 • 45 min
Interact and digital media partner ReachLocal provide insight on how colleges can better understand and connect with students, despite the changes taking place due to COVID-19.
Advice from the Front Line: What We Can Learn about COVID-19 from Colleges in Washington
Mar 30 • 54 min
Kelly Green of South Puget Sound Community College and Katherine Schiffner of Everett Community College share their experiences of responding to the COVID-19 pandemic with Dr. Pamela Cox-Otto, CEO of Interact.
COVID-19 Crisis Communications for Colleges Webinar
Mar 20 • 105 min
A short presentation on what colleges can do to deal with the COVID-19 pandemic followed by an hour of Q&A.
Taking a Deep Dive into Digital Marketing
Mar 8 • 44 min
Chris Walker, vice president of Interact, and Cheryl Broom, president of Interact, discuss the evolving world of digital marketing and how colleges can utilize the latest tools to maximize results.
What Marbles (and Data) Can Tell Us About Forming Connections in the Digital Space
Feb 7 • 52 min
Erin Green, director of DMS enablement at LOCALiQ, and Cheryl Broom, president of Interact, discuss the power of stackable moments and how they can be nurtured in the digital space.
Top Trends of 2019 and What to Expect in 2020
Dec 19, 2019 • 35 min
Dr. Pamela Cox-Otto and Cheryl Broom of Interact discuss the biggest takeaways from 2019 and give you a heads-up on what to expect in the future.
That Was Unexpected! How to Prepare for a Crisis and How to Respond
Nov 20, 2019 • 31 min
Scott Summerfield, principal at SAE, and Cheryl Broom, president of Interact, discuss crisis communications and how colleges can better prepare.
Shopping for Classes: How California’s Online Education Initiative is Redefining Access to Higher Ed
Nov 18, 2019 • 38 min
Andrea Hanstein of the California Virtual Campus – Online Education Initiative (CVC-OEI) discusses the need for online education and explains how the initiative works.
Getting to “Newsworthy”: How to Get Your Stories Covered by Media
Oct 7, 2019 • 18 min
Anne Krueger of the Grossmont-Cuyamaca Community College District shares secrets for getting your college’s stories covered by the media.
Translating Complex Subjects into Compelling Stories
Sep 30, 2019 • 34 min
Tiffany Fox of UC San Diego shares strategies for making stories about complicated topics more digestible to readers.
Next-Level Conferencing
Sep 12, 2019 • 15 min
Special guest, Jeff Ebbing of Southeastern Community College, shares tips and tricks for conference attendees.
The Business of Building Community Relationships
Sep 10, 2019 • 21 min
Scott Ashton, CEO of the Oceanside Chamber of Commerce, shares tips for engaging with local businesses.
What to Do When Your World Is on Fire: A Lesson in Crisis Management
Jul 29, 2019 • 26 min
Peter Griggs of Shasta College shares a lesson in crisis management after dealing with the devastating Carr Fire in 2018.
Building Marketing Plans with Data and Heart
Jul 12, 2019 • 19 min
Marketing Survival Tips with Marketing Master Daniel A. Ramirez, South Texas College Director of Public Relations and Marketing.
Media Prefs: What We’ve Learned from Nearly 30,000 Students This Year
Jun 12, 2019 • 16 min
Interact’s “Media Prefs” survey reveals trends in media consumption habits of community college students.
Key Marketing Tips and Takeaways from Interact Google Day
May 1, 2019 • 17 min
A discussion of the future of digital marketing, micro-moments, and other key insights from Interact’s recent partner event at Google’s Mountain View headquarters.
How to Calculate ROI to Drive Stakeholder Buy In
Apr 21, 2019 • 22 min
How to Calculate ROI to Drive Stakeholder Buy In
Micro-Moments and What They Mean for Marketing
Apr 2, 2019 • 15 min
Micro-moments and what they mean for community college marketing.
How & Why You Should be Using YouTube
Apr 2, 2019 • 16 min
ReachLocal’s Amy Hazlehurst joins Interact President Cheryl Broom to discuss how community college marketers can leverage the unrivaled power of YouTube to reach student prospects, extend their college brands, and get the most out of their ad dollars in…