Practice Growth Machine Podcast

Practice Growth Machine Podcast

troycole.com
Snackable tips and tactics to attract more leads, book more patients and make more money in your refractive surgery practice.


16 - 5 Ways to Book More Online Leads Using the “Instant Recon” Method
Oct 25, 2019 • 7 min
Did you know the online leads your practice receives actually come along with additional, valuable info you can use to convert more of your leads into consults? We call this extra info “Instant Recon,” and in today’s episode, we go over 5 types of Instant…
15 - The 2 Biggest Problems with Price Shoppers
Sep 29, 2019 • 11 min
“Do you guys do $250 LASIK?” Price shoppers abound when competitors market based on price. In this “In the Wild” episode, we cover the 2 biggest problems with price shoppers (both related to a lack of education) and what you can do to transform price…
14 - 3 Habits to Connect with More Internet Leads
Sep 20, 2019 • 8 min
In today’s “In the Wild” Episode (out on a walk immediately following a client call), I share the “3 Ps” - 3 simple habits that will help you turn more of your online leads into consults.
13 - The Truth About Medical SEO with Jordan Fowler
Aug 27, 2019 • 37 min
In my experience, it can be difficult if not downright impossible to get straight answers from most SEO companies. That’s why on today’s show, I invited my friend and SEO aficionado Jordan Fowler from Moon and Owl Marketing to give me the scoop on medical…
12 - Don’t Forget to *Ask* (A Costly Conversion Mistake)
Aug 20, 2019 • 7 min
“Ask and ye shall receive.” “If you don’t ask, the answer is always no.” These are sayings you’ve heard throughout your whole life. And guess what? They totally apply to your practice and your patients. So many practices leave money on the table simply by…
11 - You Are Morally Obligated to S-E-L-L Your Services
Aug 14, 2019 • 7 min
We’re talking about a dirty 4-letter word on today’s show. Or at least… a word that a lot of people *think* is dirty. That word - S-E-L-L - Sell. A lot of folks, particularly in Medicine, find the idea of selling offensive. Of course, you should get money…
10 - Gain Your Unfair Advantage with “Post-Acquisition Marketing”
Jul 26, 2019 • 8 min
If “friends and family” is your most valuable referral source, we should be asking “How can I get more of those?!” Today we talk about why and how to get more friends and family referrals through a process called “Post-Acquisition Marketing.”
09 - Do These 5 Unscalable Things to Earn Patients for Life
Jul 12, 2019 • 7 min
We tend to want to be as efficient as possible in our businesses. But sometimes, it helps to be *inefficient* and do the unscalable things that turn prospects into patients, and patients into evangelists for your practice.
08 - Information is Not Enough. Your Patients Need *This*
Jun 21, 2019 • 9 min
We think if we give our patients enough information, they will make a good decision. But information is only half the battle. Today, we talk about the other 50% of the equation, to make your practice stand out as the Obvious Choice.
07 - Energy: One of the Most Powerful Persuasion Tools on the Planet
Jun 10, 2019 • 7 min
It’s easy to focus on scripts and word tracks, but your *energy and excitement* are even more powerful persuasion tools to help you book consults and surgeries. In this episode, we talk about why and where to amp up the energy in your practice.
06 - Avoid the “Right Answer Trap” on the Phone
May 31, 2019 • 6 min
“The Right Answer Trap” is an easy yet costly mistake to make on the phone. In this episode, I explain what it is, and what to do instead.
05 - How Fast to Follow-Up? If You’re Not First, You’re last
May 3, 2019 • 8 min
When following up with your leads, the sooner the better, right? But do *minutes* really make a notable difference in your conversions? You might be surprised what the data shows…
04 - How to Follow-Up Without Pestering Your Prospects
May 3, 2019 • 7 min
In episode 3, we discussed the importance of following up 7+ times with your leads if you want the best chance of connecting with them. In this episode, we talk about how to do that without sounding boring or feeling like you’re pestering your prospects.
03 - Follow-Ups: Will You Be the Last Practice Standing?
Apr 9, 2019 • 7 min
How many times should you follow-up with the leads you pay good money to generate for your practice? Thanks to a Harvard Business Review study of more than 100,000 calls, we have your answer.
02 - Why “Spam Calls” Are Your Problem
Mar 6, 2019 • 4 min
My phone blows up with spam phone calls multiple times per day. (Literally twice while recording and prepping this episode.) I’m not the only one. This is an epidemic across the country. And it’s changing people’s behavior in a way for which you need to…
01 - This Piece of Tech is Killing Your Conversions
Mar 6, 2019 • 6 min
This one little aspect of your phone system is one of the biggest sources of lost revenue in practices across the country. And it’s not immediately obvious that there might be a problem with yours. After this show, your next steps will be crystal clear.
00 - The Intro Episode (What is the PGM Anyway?)
Mar 6, 2019 • 5 min
In this intro episode, we talk about what the Practice Growth Machine is, why we’re doing a podcast, and the easiest way to communicate to me that you think I’m full of garbage.