Insight Out

Insight Out
An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists. Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.

Microtargeting and Finding the Purple Unicorn
Nov 8, 2019 • 18 min
April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights.
The Minimum Viable Insight with Rollo McIntyre
Sep 30, 2019 • 20 min
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating…
Building True Connections Online with Eduardo Faria
Aug 29, 2019 • 23 min
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview Eduardo…
Must We Still Talk to People? with Sue Phillips
Jul 29, 2019 • 24 min
In this episode, Emma Grand interviews Global Service Leader, Insights for Impact, Sue Phillips, as they question whether or not we need to talk to people anymore to reveal insights. We’ll explore how the way we interact and engage has changed over the…
Woke Brands with Cristina Craciun
Jul 1, 2019 • 22 min
April and Cristina Craciun, Transformation Leader at Ipsos, explore the risks and rewards of having a Brand with Purpose.
Discovering Disruptive Innovators with Andrew Leary
May 21, 2019 • 18 min
Emma interviews Andrew Leary, Global CEO of Ipsos’ Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users. #socialdata #innovation Click here to read the paper co-authored by Andrew and Sandro Kaulartz, Chief…
Humans versus AI with Radhecka Roy
Apr 17, 2019 • 23 min
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload. #marketresearch #curation #infobesity Click here to read Radhecka’s paper, Human…
Contextual Breathing with April Jeffries
Feb 28, 2019 • 20 min
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing. #marketresearch…