Content Matters

Content Matters
Content Matters, where digital content and marketing pros talk shop. Tech may be changing fast, but great content is timeless. Get inside tips, trends, and practical know-how from the top minds in the digital content industry. Sponsored by Ingeniux, the uniquely agile content management platform.

Yoav Schwartz Talks About the Technology Behind Content Experiences
Jun 29 • 36 min
CEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven experiences. We discussed the shift in buying power to the CMO, the difference between content experience platforms…
Tom Treanor Talks Customer Data Platforms and CX
Jun 10 • 25 min
Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their…
Randy Frisch on Renewing Focus on Great Content Experiences
Apr 28 • 36 min
Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn’t changed, and how we need to rethink how we use content to engage,…
Ian Truscott Talks Content Management and Building ART
Mar 10 • 32 min
Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP Marketing for a number of technology companies and was a content…
Scott Abel Dishes on Content Strategy and Information Enablement
Feb 12 • 46 min
Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on content…
David Hillis on the Evolution to Agile Content Management and What it Means for Organizations
Dec 5, 2019 • 66 min
A conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how content management is evolving and pushing organizations to rethink what content means to them. “Content is…
Alan Porter Talks Content-Driven Experiences
Oct 14, 2019 • 39 min
If you don’t think your organization’s content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A], a frequent conference speaker, guest writer, and trainer on content marketing,…
Scott Hunter on Building Modern Applications with Microsoft .NET
Sep 19, 2019 • 48 min
Scott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, machine learning, big data and mobile…
Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Human
Aug 26, 2019 • 39 min
Mathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing centers on the idea of human to human…
Understanding Storytelling in B2B Marketing with Ann Handley
Aug 14, 2019 • 25 min
Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes. She joined us for a conversation on the importance of storytelling in B2B marketing, of knowing…
SEO and Content Strategy with Ken Mafli
Jul 23, 2019 • 37 min
As the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company’s inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In this episode Ken shares his…
Rethinking Interactive Design with Claudio Guglieri
Jun 19, 2019 • 25 min
Claudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He’s also a keynote speaker at the Ingeniux User Conference. Guglieri believes we can leverage the most important human…
Active Content Governance with Chris Willis, Acrolinx CMO
May 5, 2019 • 35 min
Chris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by…
Talking Content: Management, Marketing & Operations with Cathy McKnight
Mar 17, 2019 • 30 min
Cathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy’s brain about everything from building the…
Account-Based Marketing with Matt Heinz
Mar 17, 2019 • 17 min
Account-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content management.
Headless Content Management with Deane Barker, Blend Interactive
Feb 26, 2019 • 20 min
Deane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed architecture for content management and…