Marketing Swipe File

Marketing Swipe File
Welcome to the Marketing Swipe File with Dave Gerhardt! This show is for marketers who want to learn the real tactics and strategies that the world’s best marketers are using to grow their businesses today. We take you behind the scenes of marketing…

This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault)
Oct 29 • 36 min
Creativity – you’re either born with it or you’re not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book “The Creative Curve: How to Develop the Right Idea, at the Right Time.”…
A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault)
Oct 22 • 10 min
DG didn’t always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it’s not just for when you’re giving a talk – the framework works for…
The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault)
Oct 15 • 13 min
Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the importance of internal marketing. You’ll learn what it is,…
The One Thing That Kills Great Marketing (And How You Can Fight It)
Oct 8 • 8 min
Everyone has ideas and feedback. But that doesn’t mean you should listen to everyone. Here’s why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the marketing “kitchen” will help you streamline decision-making and…
The Path To Becoming A CMO
Oct 1 • 24 min
CMOs have one of the shortest job tenures in the C-suite. What gives? In this episode recorded live at HYPERGROWTH Boston, DG sits down with Leela Srinivasan (CMO of SurveyMonkey) to find out. DG and Leela talk about what career progression looks like for…
Is It Time To Re-Think How Marketers Create Case Studies?
Sep 24 • 10 min
Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding “real proof” out in the wild.
Is The Traditional Marketing Funnel Dead?
Sep 17 • 35 min
DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.
The Relationship Between Sales & Marketing with Drift CRO Josh Allen
Sep 10 • 26 min
DG sits down with Josh Allen, Drift’s Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what’s different about marketing in 2019 vs. 2009.
The Chaos Before A Big Marketing Event
Sep 3 • 14 min
DG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn’t listen when people say “our customers are not on social media.”
What Makes Great Marketing Today?
Aug 27 • 6 min
The best marketing today has one thing in common: it’s real. DG talks about why the best marketing is real, authentic, and human, and why people don’t want marketing that feels “manufactured.”
The 10 Commandments for Modern Marketing
Aug 20 • 14 min
You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That’s how DG came up with the idea for this episode. He stumbled upon on the profile of some celebrity…
The Missing Ingredient in Your B2B Copywriting
Aug 13 • 10 min
Your job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketing you don’t always have images or videos to show, so you…
Marketing Isn’t for the Lazy Ones with Brian Kardon (CMO at Fuze)
Aug 6 • 34 min
Great marketing isn’t about sending your emails at 2:08pm on a Tuesday because you read somewhere that it’s the best time to send an email. Nope. It’s about zigging when everyone else is zagging. But what will it take for B2B marketers to really get out…
The Secret To Killing Writer’s Block
Jul 30 • 9 min
Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we’ve all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for getting unstuck and beating writer’s block. Give it a listen…
Always Look For The Remix with Mike Volpe (CEO of Lola)
Jul 23 • 24 min
Talk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two years as the CMO at Cybereason. Mike is one of the best B2B…
The #1 Skill Missing In Most B2B Marketers
Jul 16 • 9 min
“Would I respond to this?” That’s the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there’s so much noise already in the market, the worst thing you can do is…
Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory)
Jul 9 • 32 min
On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice Engines, Eloqua, and Backupify where she became…
7 Marketing Books That Have Shaped My Career
Jul 2 • 10 min
On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst for this change? DG started picking up books about…
The Next Frontier of B2B Buying with Bevy’s Steven Broudy
Jun 25 • 44 min
In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk about how technology has changed the way people buy and why…
The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing
Jun 18 • 10 min
If there’s one thing we can all agree on – it’s this. There’s so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to break through the noise and earn trust by being real,…
So You Want To Create A Category. Here’s What Gainsight’s CMO Says You Should Do.
Jun 11 • 29 min
In this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to launch into. Anthony shares the five things Gainsight did…
When Should You Make Your First Marketing Hire?
Jun 4 • 13 min
This episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a marketer until you’ve reached product-market fit? How do…
How To Create Irresistible Offers With One Of The World’s Top Social Media Advertising Experts
May 28 • 50 min
On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers like Gary Vaynerchuk, Lewis Howes, Daymond John, and more…
5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning)
May 21 • 21 min
On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good story when he sees one. Case and point, his post “The…
10 Things That Made Me A Better Marketer
May 14 • 17 min
On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post ( on LinkedIn). And he’s not talking about a better leader or hiring manager. An…
Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas
May 7 • 31 min
On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the key to understanding people, what makes for great writing,…
The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing)
Apr 30 • 12 min
On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, and more. This 12 minute episode will help you unlock the…
The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight)
Apr 23 • 29 min
Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about building a high performance marketing machine at a public…
Why Every Marketer Needs a Swipe File
Apr 16 • 7 min
Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It’s so important, we named our show after the concept ;)
Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow)
Apr 9 • 30 min
Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director of Demand Gen. at Microsoft. Whoa. Dan sits down with DG…
The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads)
Apr 2 • 13 min
The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your company to 10x your marketing results starting this week.…
Feedback Is Marketing’s Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey)
Mar 26 • 24 min
Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about her career and her seven tips for using customer feedback to…
You Are What You Measure with Joe Chernov (CMO at Robin)
Mar 19 • 20 min
Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He’s often referred to as one of the most influential content marketers in B2B, and on this episode of the Swipe File, DG…
Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career
Mar 11 • 16 min
Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more — including a list of tools to use, including: Google Keyword Planner, BuzzSumo, Quora,…
Welcome To The Marketing Swipe File
Mar 11 • 6 min
Welcome to the Swipe File. Here’s a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?
The marketing podcast is back!
Feb 19 • 3 min
We’re rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Pluralsight and more. But we’re not content to just give you the…