The B2B Mix Show

The B2B Mix Show

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Welcome to The B2B Mix Show. We’re focused on digital marketing and sales topics to help you elevate your B2B brand. (Psst … in older episodes of Season 1, we called ourselves The Marketing Mix.)


The Power of Print in a Digital B2B World
May 19 • 31 min
B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing? Don’t take our word for it. Listen in to this episode as our guests share their success story regarding the…
Every B2B Brand Needs a Face
May 12 • 65 min
Ever wonder why some B2B brands seem to be everywhere — people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these brands have discovered the incredible…
Lessons in Event Marketing
May 5 • 58 min
Ever wonder what it takes to plan and promote a big business event or conference? Liam Martin, Co-founder and CMO of Time Doctor and Co-Organizer of the Running Remote Conference, knows what it’s all about, and he’s sharing what he’s learned about event…
Rebrand the Podcast
Apr 28 • 12 min
We talked about it in the lessons learned episode (episode 10). Now we’ve done it! We’ve renamed the podcast. This week’s episode is a quick one to tell you: Why we renamed the show to The B2B Mix Show Two upcoming episodes featuring special guests And a…
What We’ve Learned About Podcasting So Far
Apr 15 • 40 min
We did it! We recorded ten whole episodes. OK, so it’s only a very minor accomplishment when it comes to podcasting, but we’ve actually learned a lot through these first ten episodes. Yeah, we’ve got a lot more to learn, but we wanted to share what we’ve…
How to Improve Your Webinar Game
Apr 10 • 18 min
Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL. On this episode, we’re sharing some…
Content Marketing Imperatives: Promotion & Distribution
Mar 31 • 23 min
For years now, you’ve had it hammered into your head to create more quality content. Well, guess what. There’s so much content — quality and otherwise — that a lot of it is simply ignored. Even your masterpiece will dwindle away in obscurity if you don’t…
What’s a Brand? (Hint: It’s More Than a Logo)
Mar 25 • 39 min
Listen in as B2B technology branding expert Chad Nelson of The Basis Group shares insights about branding. Chad tells us: What led him to become so passionate about branding How a brand is more than a logo Why a brand is as important internally as it is…
Interview with a Gen Zer: What Insights Can a 14-year-old Share with Marketers?
Mar 17 • 27 min
This week, we interview a real, live teenager to learn what a Gen Z kid thinks about social media and the internet. Our niece, Kira, talks about: How she and her friends use SnapChat Discuss whether or not Facebook is for “old people” Discover the…
Can Disgruntled Former Employees Blow Up Your Social Media and Martech Accounts?
Mar 11 • 23 min
How easy have you made it for an employee to compromise your social media and martech accounts? In today’s episode, we’re covering employee separation in the marketing department. Stacy will share her personal story. We’ll discuss the need to clarify, in…
Small Content Teams with Big Content Dreams
Mar 4 • 23 min
We’re talking about the challenges facing small content marketing teams. We’ll chat about: Dealing with executives who “don’t get it” — no support, no budget, no sanity. Being overly ambitious. Everything’s important and huge! Not being ambitious enough.…
Is Your Marketing Automation Platform a Glorified Email Solution?
Feb 25 • 32 min
Are you giving your marketing automation or inbound marketing platform the respect it deserves? Yeah, we said respect. If you aren’t fully utilizing the platform, you aren’t getting a return on your investment. In todays episode, we’ll cover what you may…
Is Video Part of Your Content Marketing Strategy?
Feb 18 • 24 min
In episode two of The Marketing Mix, Stacy and Alanna cover video and its importance in the buyer’s journey. Video examples mentioned on this episode: Explainer video example from Slack: https://www.youtube.com/watch?v=B6zVzWU95Sw Casual Social/Ad from…
So We Started a Podcast
Feb 11 • 22 min
Nobody ever said podcasting was easy … but it doesn’t have to be incredibly hard, either! Thanks for joining the first episode of The Marketing Mix. After years of encouraging clients to get into podcasting, business partners and sisters Stacy Jackson and…