The Accidental Product Manager

The Accidental Product Manager

anchor.fm/jim-anderson3
Managing a product is not just a business, it’s a science. Nobody knows more about the science of product management than Dr. Jim Anderson. As Dr. Anderson says “I don’t embrace excuses from product managers about why their products are not successful, I embrace solutions.” Over the last 25 years, Dr. Anderson has transformed failing products worldwide. Dr. Anderson will turn these money pits into money makers. Welcome to the premier blog for learning how to develop, launch, and manage wildly successful products. For a product to be successful, it takes an entire company working together. Support this podcast: https://anchor.fm/jim-anderson3/support


How Can Starbucks Product Managers Stop Things From Slowing Down?
Nov 18 • 8 min
Imagine for a moment that you were a product manager working at Starbucks. The company is growing, everyone likes your product, you would be on top of the world. In fact, Starbucks has opened over 2,000 cafes in the U.S. over the past three years. The…
Product Managers Want People To Eat At Home
Nov 11 • 9 min
Quick quiz: where have you been eating your meals lately? Perhaps a better version of this question would be: how many times have you eaten at home lately? If you are like most of us, your answer is going to be mixed. Yeah, you might grab a breakfast at…
Wendy’s Product Managers Take On Breakfast
Nov 4 • 7 min
So here’s a quick question for you: what’s the most important meal of the day? If you said breakfast, then the product managers at Wendy’s would agree with you. Wendy’s has decided to once again make an attempt to expand their product development…
How Can Car Rental Product Managers Deal With Upstarts?
Oct 28 • 9 min
When you travel and you need transportation at the other end of your trip, what do you do? If you are like most of us, when you are buying your airplane ticket and making your hotel reservation you go ahead and call up an established rental car company…
Amazon Product Managers Look For Another Way To Score
Oct 21 • 9 min
The Amazon product managers have a real problem on their hands. They are in charge of one of the more popular brands in the world and the creation of their Amazon Prime service has only made the company even more popular. However, as we are all aware of,…
Amazon Product Managers Have Grocery Store Dreams
Oct 14 • 7 min
The product managers at Amazon have a big problem on their hands. The company, which is already huge, wants to keep on growing. What this means for the product managers is that they always have to be looking for new businesses that Amazon can expand into.…
How Indian Product Managers Do Battle With Retail Goliaths
Oct 7 • 9 min
Retail giants Amazon and Walmart really, really want to start selling a great deal in India. In fact, they are willing to spend billions to set up shop there. However, their success is not guaranteed. It turns out that they are going to be battling the…
What Will It Take For Sam’s Club To Be Successful In China?
Sep 30 • 9 min
In the world of shopping in bulk, you have choices. Specifically, when you need a huge amount of toilet paper or paper towels, you can choose to go to either Sam’s Club or Costco. Where do you choose to go? If you are like most people, if you have a…
Why Don’t Amazon’s Product Managers Understand Europe?
Sep 23 • 7 min
Let’s face it: Amazon is a very big company and they have done a lot of different things very well. However, it turns out that they may not yet be able to do everything perfectly. One area where the Amazon product managers are still struggling is in…
Hey Product Manager, Can I Ride Your Bike?
Sep 16 • 8 min
If you lived in a modern city, how would you chose to get around town? Yes, you could always walk – however, that’s going to take a lot of time and you are going to be tired when you get where you are going. There are cabs / Uber / Lyft and these all…
Starbucks Product Managers Try To Get Their Customers To Come Back Later
Sep 9 • 7 min
Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. However, as is the case with product managers everywhere, the Starbucks product managers are under…
Product Managers Prepare To Battle It Out Over A New Type Of Milk
Aug 26 • 8 min
When you go shopping, what do you get? If you are like most of us you probably pick up some eggs, some cheese, some vegetables, and, oh yeah, some milk. However, what type of milk do you get? For a very long time our choices have been somewhat limited. We…
Product Managers Struggle To Use Price To Make Their Products Popular
Aug 19 • 7 min
As product managers, when we want to boost the sales of our product, one of the “levers” that we have to make this happen is the price of our product. If everything works out the way that it should, if we lower the price of our product then sales should…
Are Watch Product Managers Almost Out Of Time?
Aug 12 • 9 min
So here’s an interesting question to kick things off: do you wear a watch? Not all that long ago, the answer to this question would have been pretty much “yes” for everyone. I mean, how else were you going to be able to tell what time it was? However, as…
Amazon Takes On Walmart: Who’s Product Managers Will Win?
Aug 5 • 9 min
I suspect that if I asked you to take a moment and feel sorry for the product managers who work for Amazon, you probably would not. For that matter, if I asked you to take a moment and feel bad for the product managers who work for Amazon, you probably…
Create and Barrel Product Managers Learn To Be Social
Jul 29 • 8 min
Crate and Barrel sells a lot of furniture. They are now faced with the age old question of how best to get their furniture noticed by their potential customers. In the past, the firm relied on what had always worked for them: still photographs. However,…
How The Yum Product Managers Are Adapting To A Changing World
Jul 22 • 7 min
I can’t actually tell you if it would be one of the best product management jobs to have, but I can tell you that it would certainly be one of the most delicious. What am I talking about? I’m talking about being a product manager who works for YUM Brands.…
Amazon Product Managers Decide To Do Battle With UPS
Jul 15 • 9 min
As I’m sure that we all know by now, Amazon is a very large company that does a lot of different things: they ship books and products, offer cloud computing resources, and even run an internet based television channel. The product managers at Amazon are…
Can Coke Product Managers Make Their New Alcoholic Drink A Success?
Jul 8 • 9 min
So for just a moment, picture yourself as a product manager for one of the most iconic products out there: Coke-Cola. You’ve done a great job – Coke is one of the most popular drinks available and no matter what country you go to, it is very well known.…
Can Product Managers Save “American Idol”?
Jun 24 • 9 min
So who among us has not heard about the famous TV show “American Idol”? This is the show where anyone can try out to be on the show and the best singers are then selected to compete in a multi-week competition in which one of them will eventually be…
Amazon Product Managers Prepare For War With Walmart Product Managers
Jun 17 • 8 min
Amazon is a large and powerful company that dominates the world of online selling. Walmart is a large and powerful company that dominates the world of bricks & mortar selling. These two firms are starting to come into conflict when it comes to next-day…
Product Managers Deal With The Challenge Of Cup Holders
Jun 3 • 10 min
So if you were a product manager who was in charge of an automobile, what do you think that your #1 concern would be? Do you think that your customers would care most about how fast your car could go? How about how many doors it has or the size of its…
Product Managers Discover That The Circular Is Not Going Away
May 20 • 8 min
So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product…
Barnes & Noble Product Managers Rediscover Books
May 13 • 8 min
Quick question for you: when was the last time that you were in a Barnes & Noble bookstore? When I tried to answer this question, I had to think about it for awhile. I think that the last time I actually entered one of their stores was around Christmas…
What Can Store Credit Card Product Managers Do To Remain Viable?
May 6 • 7 min
So if I was to take a look inside of your purse or wallet right now, what would I find? I’m willing to bet that you probably have either a Visa or a Mastercard credit card, perhaps an American Express credit card or even a Discover credit card. However,…
Is The Best Product Defense A Cheap Defense?
Apr 29 • 8 min
Shaving is something that men without beards or mustaches do just about every day. In all honesty, I don’t think that we spend a lot of time thinking about shaving – it’ just something that we do. Over at Gillette, since they make razors, they spend a lot…
How Can Product Managers Save The Internal Combustion Engine?
Apr 22 • 7 min
Let’s face it: if you are a product manager for the traditional car engine, called an internal combustion engine, things are looking rather tough for you right now. The world is changing and you’ve suddenly got a lot of completion. The arrival of popular…
Product Managers Struggle To Get Their Customized Email Correct
Apr 8 • 8 min
So let’s talk about email for just a moment. If you are like me, you get a ton of the stuff. In all honesty, most of it is junk and I just end up deleting it even before I read it. However, there are those one or two emails that just happen to catch my…
Product Managers Try To Find Stores To Fill Malls
Apr 1 • 9 min
When was the last time that you went out to a mall? For most of us, it’s probably been a while. We used to always go to the mall – that’s where you could get stuff, especially during the holidays. However, with the arrival of online shopping most of us…
Grocery Store Product Managers Get Ready For The Future
Mar 25 • 9 min
Product managers for grocery stores have actually had it pretty easy for quite some time. If you think about it, your local grocery store probably has not changed all that much since you were a little kid. Oh sure, now they have organic vegetables and…
New Product Competition Challenges For Product Managers: Balloon Toys
Mar 18 • 8 min
How many of you have ever been involved in a water balloon fight? I’m willing to bet that most of us have at some point in time. Do you remember how that went? You got some balloons, then it seemed to take forever as you used the hose to fill the…
The Shortest Product Manager Job Ever!
Mar 11 • 8 min
So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? Product managers are generally considered to be valuable members of the product team who work on the product development definition and we can…
Restaurant Product Managers Discover Too Much Of A Good Thing
Mar 4 • 8 min
As product managers, the one thing that we’d all like to have is more customers. We dream of the day that we’ve created a product development definition that will cause our customers think about our product and then as quickly as they can take action to…
The Digital World Changes The Way That Food Company Product Managers Operate
Feb 25 • 9 min
Let’s be straight about a few things: the world in which we live is currently changing. A lot. Nowhere is this more evident than perhaps when we take a look at how consumers go about buying food. This used to be a simple task: people jumped into their…
Is It Time For Product Managers To Go Meatless?
Feb 18 • 10 min
So let’s see a show of hands. Who here enjoys a delicious, juicy, burger? Hmm, I don’t see everyone’s hands going up, but I do see just about everyone’s hands going up. There is no question that in the developed 1st world countries, people do love their…
How Can Product Managers Tell Customers To Not Use Their Product?
Feb 11 • 9 min
Every product needs a product manager. This means that things that are good for us (think vegetables, running shoes, and protein bars) all need product managers. Likewise, things that are legal but perhaps not so good for us also need to have their own…
Will The Amazon Hub Program Solve Amazon’s Package Delivery Issues?
Feb 7 • 7 min
Just imagine if you were a product manager at Amazon. What would one of your biggest challenges be? There’s no problem with Amazon having what your customers want – Amazon is huge and they’ve got a lot of warehouses. No, your biggest problem would be just…