Global Studio Marketing Podcast

Global Studio Marketing Podcast

globalstudio.com
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business…that is…the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain…let’s tell the world.


048 - Being A Rock Star Influencer
Dec 2 • 8 min
People buy from people they know and trust. This is why becoming a person of influence in your industry can provide a significant boost to your business. More than ever, customers want to know more about the business owners behind the products and…
047 - How To Rocket Launch Your Ideas
Nov 23 • 6 min
It all starts with a great idea. You nurture and develop it until it’s a new business or product or service. And then what? You launch it, of course. But, why is it that some products rocket their way to success, and others barely get off of the…
046 - Why They Ain’t Buying What You’re Selling
Nov 15 • 7 min
Whether you are just starting in business, or if you’ve been an entrepreneur for a long time, you need to win at sales in order to find success. It can be devastating when the launch of a new product or service falls short in sales expectations. …
045 - Nailing The Landing In Your Sales
Nov 8 • 7 min
Marketing is no small investment when it comes to a company’s precious resources. This investment begins at the inception of an organization and through its initial branding and messaging. It carries on through product and service development and…
044 - The Biggest Lie In Marketing
Nov 1 • 8 min
Marketing is probably the most misunderstood of all business strategies and skills. So many entrepreneurs get into business with deep misconceptions about marketing, and this confusion ends up serving as a major stumbling block in their company’s…
043 - Why Being The Bad Guy Ain’t All That Bad
Oct 30 • 8 min
Everyone gets into business because they feel they can make a difference in the world…even in some small way. Even your most hardened, bottom-line based entrepreneurs want to do right by their customers. We want to be the good guy. The good…
042 - One Word That Will Rocket Fuel Your Sales
Oct 24 • 7 min
Many business owners are proud about their services or products and they have no hesitation in explaining why their offering is the best. Oftentimes, these same entrepreneurs have a firm grasp of the markets they compete in and understand exactly who…
041 - The First Step You Must Take In Your Marketing
Oct 10 • 7 min
It’s natural. You’ve started your business. Your overhead is low. And you’re desperate for work. So what do you do? You commit the biggest mistake you’ll ever make in your marketing. Unfortunately, it’s a mistake that can set your business back for…
040 - The Shocking Truth About Your Best Salesperson
Sep 27 • 7 min
No business is going to make it without sales. And, to get sales, at some point in the process, it requires salespeople. The better the talent you have in sales, typically the more success you’ll experience. Yet, before you get too far along in your…
039 - Making Your Marketing An Impenetrable Fortress
Sep 25 • 8 min
You’ve put all of your efforts and resources into your big idea and it’s a great success. There’s only one problem. It’s easy to rip off. And, before long, all of your competitors are offering the same product or service at a much discounted rate….
038 - How To Be The Best At What You Do…Instantly
Sep 21 • 6 min
We are operating in a world of seemingly infinite choices. You can buy just about anything and have it delivered to you overnight…if not within a few hours. This means businesses need to be more competitive than ever. They can’t be “just another…
037 - How To Flip The Apple Cart In Your Marketing
Sep 13 • 6 min
Your clients want clarity when it comes to making their purchase decisions. They want to be able to compare apples to apples. That’s completely understandable and it’s something each of us seek out when we’re making purchasing decisions. But, when…
036 - How To Avoid The Dog And Pony Show In Sales
Sep 10 • 6 min
You’ve been there. You’ve done it. You put your entire team to the task of winning an important project bid. And you all nailed it! But, then you lose. Inexplicably. How could they have chosen such an inferior option? You’re not alone. Many…
035 - The Air Force And Army Of Marketing
Sep 6 • 7 min
It’s not uncommon for business owners to get frustrated with their marketing efforts. After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment. Then, when the ads…
034 - Winning Marketing Is A Transfer Of Ownership
Aug 30 • 8 min
Building a business from scratch is one of the hardest things you could ever seek to accomplish. You work crazy hours. You pour in all of your creativity. And, in most cases you risk your own personal finances. After all of that sacrifice, hard…
033 - The X Factor Of Marketing Success
Aug 23 • 7 min
Every entrepreneur dreams of seeing their business grow beyond their wildest expectations. They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success. This is why they are easily enraptured by…
032 - The Most Important AND Ignored Rule In Sales
Aug 19 • 7 min
Few people understand how truly challenging it is to be successful in sales. You have to deal with rejections, objections and sometimes you can be treated downright rudely, just because you’re doing your job. Yet, without successful sales, no business…
031 - It’s All About Relationships
Aug 16 • 6 min
We are in a period of technological overwhelm when it comes to marketing. There is marketing automation, social media networks, a plethora of ecommerce opportunities and digital…just about everything. And, it’s all evolving, morphing and changing…
030 - Horse Buggies And Phonograph Needles
Aug 10 • 7 min
The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds. Being an entrepreneur would be difficult enough if the skies were always calm and all of the rules of the game remained the…
029 - Marketing And Lincoln’s Legs
Aug 6 • 6 min
One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts. For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the…
028 - What Blade Runner Taught About Real Marketing
Jul 30 • 9 min
In Director Ridley Scott’s masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication. Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick’s…
027 - The Simple Trick To Know If You’re Winning At Sales
Jul 23 • 7 min
You’ve worked hard to build your brand. You’ve invested in getting leads. Now, you’re face to face with your prospect and it’s your opportunity to get the sale. At that point, how do you know if you’re winning…or losing during this sales…
026 - The Marketing Secret Of The Great And Powerful Oz
Jul 18 • 7 min
There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz. No. It wasn’t meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down…
025 - How To Catch The Big Fish For Your Business
Jul 13 • 9 min
You’ve done your marketing. You’ve captured the lead. You make an amazing presentation. The proposal follows. And the customer says, “Yes”! But, at the last minute, the Big Fish gets off the hook and your spirits are crushed. Has this happened to you?…
024 - The Hot Button Approach To Sales Growth
Jul 8 • 5 min
Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days? If you examine this closely you might be surprised to discover the food quality, selection and service are about the same Yet, there is…
023 - How To Breathe More Life Into Your Marketing
Jul 3 • 7 min
Do you ever look at your marketing materials and find them to be a bit flat…a tad uninspiring? Is this the case with your branding and website and with the way you communicate your products or services to the world? If so, you’re certainly not…
022 - This Is What REALLY Makes Your Marketing Work
Jun 26 • 7 min
Marketing is one of the most necessary…and frustrating…endeavors in a successful business. So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind. Are they doing all they can to maximize…
021 - Your Cousin Vinny Is Destroying Your Business
Jun 21 • 7 min
Many entrepreneurs have to make tough budgeting decisions when launching their business. Even those business owners who have been around for a while would be wise to spend wisely. Unfortunately, many grossly undervalue the importance of their…
020 - The Longest Word In Personal Success
Jun 18 • 6 min
A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess. One key to growing business relationships is avoiding a common mistake when it comes to your…
019 - Tapping Into The Gold Vein Of Your Marketing Efforts
Jun 8 • 7 min
There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels. It’s enough to make an entrepreneur’s head spin. And, typically, entrepreneurs are spinning their heads enough as…
018 - Why You Are Losing Every Deal
May 31 • 6 min
Let’s face it. You’re on a big losing streak. You can handle a little rejection here and there, but now it seems like it’s one big NO after another. What’s going on? You’ve got a good offering. Why aren’t these prospects buying into what you are…
017 - The Big Splash Theory Of Sales Success
May 24 • 7 min
One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet. Do some marketing, and it gives the faucet a gentle turn and the leads start to flow. Need some more sales? Just gently turn the spigot to the…
016 - The Simple Formula For Powerfully Sharing Your Value
May 21 • 8 min
Making pitches. Giving presentations. These are the critical steps to winning business and gaining quality clients. Yet, so many entrepreneurs get it all wrong with how they approach this critical task. Join Michael as he shares a simple marketing…
015 - The Marketing Secret To Climbing Your Mountain Of Success
May 9 • 8 min
One of the most common goals of entrepreneurs is to try to do something no one has ever done before. It’s exciting to be the first on the block, the one who had the idea and inspiration from the very beginning. Just like landing on the moon, it’s…
014 - The Quintessential Hidden Truth Of Sales
Apr 29 • 10 min
Sometimes the most obvious secrets to success are right before our eyes. When it comes to sales and marketing, there is a quintessential hidden truth that every successful entrepreneur needs to know. In fact, they have master it, and then they need…
013 - How To Discover Your Inner Marketing Genius
Apr 22 • 9 min
If you are an entrepreneur then you need to know this absolutely essential truth: No one will be able to sell your vision and products or services better than you. Because, no one will ever care more about your business than you. But, if you’re…
012 - Bury The Lead. Bury The Business.
Apr 13 • 8 min
One of the most difficult things about being a business owner is not being confident in your marketing efforts. Are you doing the best you can to share your message? Would you have better sales if your products or services were better? Or is the real…
011 - The Arc Of The Marketing Snowball
Apr 8 • 8 min
Marketing can be frustrating to entrepreneurs. Sometimes it can feel like you’re making all kinds of efforts and it’s unclear if any of them are creating much of a difference. In many ways, marketing can be an enigma rapped in a puzzle. However, there…
010 - The Marketing Brilliance Of The Pink Spoon
Mar 29 • 9 min
The word “Yes” opens the gate to success for many businesses. You want…no you need…your prospects to give you the big “Yes” in order to get that signed contract, to get that deposit check and to make the cash register ring. But, getting to that…
009 - Marketing Is About Watching The Detectives
Mar 22 • 7 min
In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you. In fact, they won’t trust you in the least! So how can business owners, marketers and sales professionals…
008 - The Dog Food Matters In Marketing
Mar 16 • 6 min
Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies. It’s about dogs and dog food. And although it’s got a morsel of humor in it, there is a powerful lesson in it as well that…
007 - The Beauty Of Marketing Infrastructure
Mar 11 • 9 min
Entrepreneurs and business owners are typically, incredible builders. This is because they are engineers, inventors or innovators in service provision. Unfortunately, most struggle in the area of building marketing infrastructure, and because of…
006 - The Lake Principle Of Business Success
Mar 3 • 7 min
Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider’s secret to crazy, exponential, 10X growth. Yet, the truth is real…genuine…reliable…predictable…lasting growth and success, comes from faithfully…
005 - The Most Powerful Words In Marketing
Feb 26 • 6 min
Words matter in marketing. They matter in all of business. And if you get these words wrong, it could complicate your messaging efforts in exponential ways. You’ll end up spending much more, to get much less when it comes to your advertising and…
004 - Marketing At 70 Miles Per Hour
Feb 15 • 7 min
You have such a great company history. You have so many features in your products and so many benefits to your services. So, where should you really start with your marketing? It begins here, with the concept of marketing at 70 miles per hour. Join…
003 - The Best Definition Of Marketing…Ever
Feb 7 • 9 min
What exactly is marketing? If you ask a thousand business people, you’ll get a thousand answers. If you ask a hundred marketers, you’ll get ten thousand answers. Join Michael as he shares with you the best definition of marketing…ever. Once you hear…
002 - The Biggest Secret Of The Master Of Fluff
Feb 6 • 5 min
Marketing is fluff. Or so say the engineering type minds of the world. Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously. Join Michael as he explores the myth and…
001 - Marketing Is The Winning Side Of Business
Jan 28 • 8 min
Marketing is the winning side of business. It’s the difference between a wild entrepreneurial success, or a devastating financial flop. To win at business, you’ve got to think like a marketer. You’ve got to design like a marketer. You’ve got to…