Global Studio Marketing Podcast

Global Studio Marketing Podcast

globalstudio.com
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business…that is…the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain…let’s tell the world.


088 - Why Fixing Ugly Won’t Fix Your Marketing
Aug 2 • 7 min
If you ask most do-it-yourself entrepreneurs, they will admit to having a little big of ugly in their logo design, brochure development or website. Someday, they think, they’ll be able to afford to “clean it up” with some marketing. Unfortunately,…
087 - The Secret To Hitting The Mark With Your Marketing
Jul 28 • 6 min
Let’s be real here…marketing is very expensive. Either you’re going to have to invest a great deal of resources in time…or in money. In most cases, you’re going to have to spend hefty amounts of each. So, nothing is worse than launching an…
086 - Building A Better Marketing Mousetrap
Jul 22 • 7 min
When it comes to marketing, business owners are always looking to build a better mouse trap. They think, “If only we can discover the perfect cheese to attract our whiskered little prospects…then we’ll get ‘em…snap!” The problem with that is…of…
085 - Your Secret (And Biggest) Competitor
Jul 16 • 7 min
Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don’t. Sure, you’re aware of those competitors who are always battling you for the same prospects. The ones who…
084 - Two Words That Will Transform Your Marketing
Jul 9 • 7 min
Most business owners make marketing much more difficult, much more confusing than it needs to be. Part of this, is that marketing is the most misunderstood and misrepresented art and science of business. A lot of this, is the fault of…well, faulty…
083 - The Secret Door Strategy To Marketing Success
Jul 4 • 6 min
Everyone is looking for a shortcut with their marketing. They want to find a hack, an insider’s trick…some way to explode sales without even having to use a match. In truth, there really aren’t any shortcuts…there are only flash-in-the-pans. Most…
082 - The Wild Horses Of Word Of Mouth
Jun 27 • 8 min
Word Of Mouth marketing is about as good as it gets. It’s ultimately, how all quality businesses grow. But…you MUST also be aware, that Word Of Mouth marketing is like wild horses. If you don’t get it right…it’s like the Rolling Stones say…those…
081 - Why They Aren’t Pushing The Buy Button
Jun 22 • 6 min
The good news is they have arrived at the place where they can push your BUY button. The problem? They aren’t pushing it. And, that’s a major issue. Because, you’ve already invested a tremendous amount in branding and promoting your products and…
080 - The Lettuce Strategy For Making Cabbage
Jun 18 • 7 min
There is so much you can learn about marketing while walking through a grocery store. Perhaps nothing better than the Lettuce Strategy. Now…this isn’t a principle just for grocery stores. It’s for all business applications. Actually it’s for…
079 - Nothing Sells Like Puppy Dogs
Jun 14 • 6 min
If everything could be sold as easy as puppy dogs, wouldn’t growing revenues for your business be a breeze? You know how it works. There you are, minding your business, taking your kids to the grocery store to buy a few things…and then…it happens….
078 - Tricks Are For Kids…Not Marketing
Jun 6 • 7 min
How many social media posts, blog articles, white papers…and yes…podcasts like this one…tease you into learning the latest marketing tricks? We do it by using phrases like: The Ultimate Hack…the Greatest Secret…The Top Insight…The Best…
077 - The Communication Breakthrough For Breakout Sales
Jun 3 • 7 min
Most entrepreneurs, especially those with an engineering sort of background, suffer from a communication shortfall that is dramatically holding back their ability to sell their products or services. As a marketing strategist and consultant for…
076 - The Question Your Prospects Can’t Wait For You To Ask
May 30 • 8 min
There is one question your prospects can’t wait for you to ask. Yet, surprisingly, it’s one most entrepreneurs and sales teams struggle to ask. As a marketing strategist and consultant, Michael has worked with countless business owners and sales…
075 - Perpetual Marketing Success? The Answer Is In The News
May 21 • 6 min
Have you ever noticed that regardless of the times, whether they be ones of incredible blessings or tremendous difficulty…there are some entrepreneurs who always seem to have it made? There could be hurricanes, landslides, earthquakes, tsunamis…
074 - When You Suddenly Have To Start Marketing Again
May 14 • 7 min
There you were, cruising along with your business with a smile and a casual hop in your step. It was easy. Then, suddenly, it wasn’t. Now you find yourself in a place you haven’t been for a long time. Maybe even for years. The phones…
073 - Printing Money When Your Business Needs It
May 7 • 6 min
Wouldn’t starting a business, leading an organization and being an entrepreneur be so much easier if you could operate just like the United States Treasury? If you needed more money…you could just print it up. Of course…that’s not how business…
072 - Selling When No One Is Buying
May 2 • 7 min
There comes these times in the life of any business, when the world just doesn’t seem to be buying what you’re selling. It can happen for a variety of reasons. Sometimes, what you’re selling has gone out of style or season. Other times…and this is…
071 - How Long Does It Take To Build Your Personal Brand?
Apr 28 • 7 min
Personal brands have always existed, although in this age of Influencers and online celebrities, they’ve been much more discussed as of late. A personal brand is as important as a corporate brand. And, these days it can have as much reach and…
070 - How To Best Communicate Bad News
Apr 22 • 6 min
Nobody gets into business with the hope they will one day…and even possibly often…have to share bad news. We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise. Yet…sometimes…
069 - What The Marketing Gurus Will Never Tell You
Apr 17 • 7 min
One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business. This is the world of online marketing, which includes online…
068 - The Pain And Pleasure Principle Of Marketing
Apr 13 • 8 min
What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often…it comes down to this…marketing and sales. Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to…
067 - Communicating During A Crisis
Apr 6 • 6 min
Maybe you’ve totally blown it. Or perhaps…it’s all the world around you. It’s in a crisis, and you’re having to deal with the aftershocks. What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a…
066 - Selling Yourself On Your Own Business
Apr 2 • 7 min
Sometimes owning a business is really tough. And, other times it can be excruciatingly difficult. There are great challenges out there in the big, bad world…and they could be coming in the form of a tornado of poor sales, a hurricane of added…
065 - George Washington’s Winning Marketing Strategy
Mar 28 • 8 min
Even if you are the most novice of American History students, you are well versed in the story of the country’s first president George Washington and the cherry tree. The story describes what happens when a six-year-old George Washington accidentally…
064 - Lathering Up With The Scent Of Success
Mar 25 • 6 min
Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization. People are attracted to success. They are invigorated by what’s hot, what’s new, what’s exciting, what’s…
063 - Crisis Marketing
Mar 17 • 6 min
Alright…so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else? There are so many strategies…a plethora of tools…and unlimited approaches you could and should…
062 - The Winning Formula For Sales Pitches
Mar 14 • 8 min
If you own a business, you are going to be endlessly pitching. You’re going to be pitching to potential employees to join your team. You’ll be pitching to banks to give you a credit line. You’ll be pitching to your vendors as to why they should give…
061 - Marketing In The Blink Of An Eye
Mar 7 • 7 min
The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster. You may not like this, but people are rushing to judgement when it comes to determining their interest in you and…
060 - Beneath The Surface Of Successful Marketing
Feb 28 • 7 min
Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results. They expect that if they put one dollar into the…
059 - Your Biggest Battle In Marketing And Sales
Feb 20 • 6 min
Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization. However; most entrepreneurs are unaware of what they are REALLY…
058 - The Powerful Key To Successful Communication
Feb 13 • 6 min
All entrepreneurs must learn how to communicate effectively in order to be successful. One of the most significant roles of marketing is assisting with clear and powerful communication. You want your message heard. You want it understood. And, you…
057 - What You Need To Spice Up Your Business
Feb 7 • 7 min
Some businesses get it, and some don’t. You can often tell the winners from the losers all from their attention to detail. And, just like the difference between a place where you can “get some grub” and one where the food is “exquisitely prepared” it…
056 - The Untold Mystery Behind Marketing
Feb 1 • 7 min
There are fundamental principles that exist beneath the structure of every successful marketing campaign. Understand these and you can trigger phenomenal and predictable results. One of these principles remains a mystery to many entrepreneurs, even…
055 - The Most Important Color In Marketing
Jan 22 • 7 min
Professional graphic design is a critical element of developing a powerful brand for your business. Excellence in design is important for your logo, business cards, brochures, website, signage and the list goes on and on. Having experienced and…
054 - How To Make Your Business Smile
Jan 11 • 6 min
It’s true. Starting and growing a business is difficult. Some would even say it’s no laughing matter. Yet, this doesn’t change a fundamental truth when it comes to generating revenues for your organization. If you want to be successful in your…
053 - Using All Of Your Marketing Crayons
Jan 2 • 9 min
Many entrepreneurs make the critical mistake of thinking that all marketing is one and the same. Yet, the truth is it is comprised of hundreds of different specialties administered by an equal amount of specialists. There are subsets of marketing in…
052 - Shining The Light On Successful Messaging
Dec 27, 2019 • 6 min
Many businesses struggle when it comes to messaging. Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur. If you get your messaging right, you will be at least ten times as…
051 - The Untold Secret Behind Marketing Magic
Dec 20, 2019 • 10 min
Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks. Why is this? Because of their many bad experiences with marketing. Time after time, they put their hopes and hard earned money into…
050 - The Sun And The Wind Of Marketing
Dec 14, 2019 • 6 min
The approach you need to take in marketing and selling the products and services of your business has changed dramatically over the past few decades. With the advent of crowd reviews and liberal return and chargeback policies the consumer clearly has…
049 - The Critical Difference Between Selling Products And Services
Dec 9, 2019 • 7 min
If you can sell well, you can sell just about anything. That’s whether you’re selling products or services. This is because there are many core principles of marketing that hold true throughout every aspect of sales. Still, there are some critical…
048 - Being A Rock Star Influencer
Dec 2, 2019 • 8 min
People buy from people they know and trust. This is why becoming a person of influence in your industry can provide a significant boost to your business. More than ever, customers want to know more about the business owners behind the products and…
047 - How To Rocket Launch Your Ideas
Nov 23, 2019 • 6 min
It all starts with a great idea. You nurture and develop it until it’s a new business or product or service. And then what? You launch it, of course. But, why is it that some products rocket their way to success, and others barely get off of the…
046 - Why They Ain’t Buying What You’re Selling
Nov 15, 2019 • 7 min
Whether you are just starting in business, or if you’ve been an entrepreneur for a long time, you need to win at sales in order to find success. It can be devastating when the launch of a new product or service falls short in sales expectations. …
045 - Nailing The Landing In Your Sales
Nov 8, 2019 • 7 min
Marketing is no small investment when it comes to a company’s precious resources. This investment begins at the inception of an organization and through its initial branding and messaging. It carries on through product and service development and…
044 - The Biggest Lie In Marketing
Nov 1, 2019 • 8 min
Marketing is probably the most misunderstood of all business strategies and skills. So many entrepreneurs get into business with deep misconceptions about marketing, and this confusion ends up serving as a major stumbling block in their company’s…
043 - Why Being The Bad Guy Ain’t All That Bad
Oct 30, 2019 • 8 min
Everyone gets into business because they feel they can make a difference in the world…even in some small way. Even your most hardened, bottom-line based entrepreneurs want to do right by their customers. We want to be the good guy. The good…
042 - One Word That Will Rocket Fuel Your Sales
Oct 24, 2019 • 7 min
Many business owners are proud about their services or products and they have no hesitation in explaining why their offering is the best. Oftentimes, these same entrepreneurs have a firm grasp of the markets they compete in and understand exactly who…
041 - The First Step You Must Take In Your Marketing
Oct 10, 2019 • 7 min
It’s natural. You’ve started your business. Your overhead is low. And you’re desperate for work. So what do you do? You commit the biggest mistake you’ll ever make in your marketing. Unfortunately, it’s a mistake that can set your business back for…
040 - The Shocking Truth About Your Best Salesperson
Sep 27, 2019 • 7 min
No business is going to make it without sales. And, to get sales, at some point in the process, it requires salespeople. The better the talent you have in sales, typically the more success you’ll experience. Yet, before you get too far along in your…
039 - Making Your Marketing An Impenetrable Fortress
Sep 25, 2019 • 8 min
You’ve put all of your efforts and resources into your big idea and it’s a great success. There’s only one problem. It’s easy to rip off. And, before long, all of your competitors are offering the same product or service at a much discounted rate….
038 - How To Be The Best At What You Do…Instantly
Sep 21, 2019 • 6 min
We are operating in a world of seemingly infinite choices. You can buy just about anything and have it delivered to you overnight…if not within a few hours. This means businesses need to be more competitive than ever. They can’t be “just another…
037 - How To Flip The Apple Cart In Your Marketing
Sep 13, 2019 • 6 min
Your clients want clarity when it comes to making their purchase decisions. They want to be able to compare apples to apples. That’s completely understandable and it’s something each of us seek out when we’re making purchasing decisions. But, when…
036 - How To Avoid The Dog And Pony Show In Sales
Sep 10, 2019 • 6 min
You’ve been there. You’ve done it. You put your entire team to the task of winning an important project bid. And you all nailed it! But, then you lose. Inexplicably. How could they have chosen such an inferior option? You’re not alone. Many…
035 - The Air Force And Army Of Marketing
Sep 6, 2019 • 7 min
It’s not uncommon for business owners to get frustrated with their marketing efforts. After all, they are often approached by advertising representatives who promise them tremendous results, and all for a reasonable investment. Then, when the ads…
034 - Winning Marketing Is A Transfer Of Ownership
Aug 30, 2019 • 8 min
Building a business from scratch is one of the hardest things you could ever seek to accomplish. You work crazy hours. You pour in all of your creativity. And, in most cases you risk your own personal finances. After all of that sacrifice, hard…
033 - The X Factor Of Marketing Success
Aug 23, 2019 • 7 min
Every entrepreneur dreams of seeing their business grow beyond their wildest expectations. They love the idea of their original concept scribbled on a cocktail napkin taking off and experiencing crazy success. This is why they are easily enraptured by…
032 - The Most Important AND Ignored Rule In Sales
Aug 19, 2019 • 7 min
Few people understand how truly challenging it is to be successful in sales. You have to deal with rejections, objections and sometimes you can be treated downright rudely, just because you’re doing your job. Yet, without successful sales, no business…
031 - It’s All About Relationships
Aug 16, 2019 • 6 min
We are in a period of technological overwhelm when it comes to marketing. There is marketing automation, social media networks, a plethora of ecommerce opportunities and digital…just about everything. And, it’s all evolving, morphing and changing…
030 - Horse Buggies And Phonograph Needles
Aug 10, 2019 • 7 min
The winds of change. For businesses, sometimes they arrive as a soft breeze, but too often they hit at hurricane speeds. Being an entrepreneur would be difficult enough if the skies were always calm and all of the rules of the game remained the…
029 - Marketing And Lincoln’s Legs
Aug 6, 2019 • 6 min
One of the most difficult decisions a business owner must make is determining the amount they are going to invest in their marketing efforts. For many entrepreneurs, a marketing budget is akin to tossing money up in the wind, hoping it lands in the…
028 - What Blade Runner Taught About Real Marketing
Jul 30, 2019 • 9 min
In Director Ridley Scott’s masterpiece film, Bladerunner, an alternative realty is presented of a dystopian future world over-saturated with marketing fabrication. Somewhat eerily, much of what is projected in the movie, based on Philip K. Dick’s…
027 - The Simple Trick To Know If You’re Winning At Sales
Jul 23, 2019 • 7 min
You’ve worked hard to build your brand. You’ve invested in getting leads. Now, you’re face to face with your prospect and it’s your opportunity to get the sale. At that point, how do you know if you’re winning…or losing during this sales…
026 - The Marketing Secret Of The Great And Powerful Oz
Jul 18, 2019 • 7 min
There are so many lessons for entrepreneurs buried in the allegories of the classic movie, The Wizard Of Oz. No. It wasn’t meant to be a training seminar for business owners. Yet, those of us pursuing our dreams are in one way or another heading down…
025 - How To Catch The Big Fish For Your Business
Jul 13, 2019 • 9 min
You’ve done your marketing. You’ve captured the lead. You make an amazing presentation. The proposal follows. And the customer says, “Yes”! But, at the last minute, the Big Fish gets off the hook and your spirits are crushed. Has this happened to you?…
024 - The Hot Button Approach To Sales Growth
Jul 8, 2019 • 5 min
Ever wonder why some restaurants are booked and booming while others struggle to get customers on the slow days? If you examine this closely you might be surprised to discover the food quality, selection and service are about the same Yet, there is…
023 - How To Breathe More Life Into Your Marketing
Jul 3, 2019 • 7 min
Do you ever look at your marketing materials and find them to be a bit flat…a tad uninspiring? Is this the case with your branding and website and with the way you communicate your products or services to the world? If so, you’re certainly not…
022 - This Is What REALLY Makes Your Marketing Work
Jun 26, 2019 • 7 min
Marketing is one of the most necessary…and frustrating…endeavors in a successful business. So many entrepreneurs know they need marketing, but they fear they are merely throwing dollars into the wind. Are they doing all they can to maximize…
021 - Your Cousin Vinny Is Destroying Your Business
Jun 21, 2019 • 7 min
Many entrepreneurs have to make tough budgeting decisions when launching their business. Even those business owners who have been around for a while would be wise to spend wisely. Unfortunately, many grossly undervalue the importance of their…
020 - The Longest Word In Personal Success
Jun 18, 2019 • 6 min
A major part of winning with marketing involves relational success. This means your personal marketing skills are as critical as any other you possess. One key to growing business relationships is avoiding a common mistake when it comes to your…
019 - Tapping Into The Gold Vein Of Your Marketing Efforts
Jun 8, 2019 • 7 min
There are literally thousands of different marketing strategies, hacks and gadgets being promoted through hundreds of different channels. It’s enough to make an entrepreneur’s head spin. And, typically, entrepreneurs are spinning their heads enough as…
018 - Why You Are Losing Every Deal
May 31, 2019 • 6 min
Let’s face it. You’re on a big losing streak. You can handle a little rejection here and there, but now it seems like it’s one big NO after another. What’s going on? You’ve got a good offering. Why aren’t these prospects buying into what you are…
017 - The Big Splash Theory Of Sales Success
May 24, 2019 • 7 min
One of the biggest misconceptions about marketing and its impact on sales is that it is like a giant faucet. Do some marketing, and it gives the faucet a gentle turn and the leads start to flow. Need some more sales? Just gently turn the spigot to the…
016 - The Simple Formula For Powerfully Sharing Your Value
May 21, 2019 • 8 min
Making pitches. Giving presentations. These are the critical steps to winning business and gaining quality clients. Yet, so many entrepreneurs get it all wrong with how they approach this critical task. Join Michael as he shares a simple marketing…
015 - The Marketing Secret To Climbing Your Mountain Of Success
May 9, 2019 • 8 min
One of the most common goals of entrepreneurs is to try to do something no one has ever done before. It’s exciting to be the first on the block, the one who had the idea and inspiration from the very beginning. Just like landing on the moon, it’s…
014 - The Quintessential Hidden Truth Of Sales
Apr 29, 2019 • 10 min
Sometimes the most obvious secrets to success are right before our eyes. When it comes to sales and marketing, there is a quintessential hidden truth that every successful entrepreneur needs to know. In fact, they have master it, and then they need…
013 - How To Discover Your Inner Marketing Genius
Apr 22, 2019 • 9 min
If you are an entrepreneur then you need to know this absolutely essential truth: No one will be able to sell your vision and products or services better than you. Because, no one will ever care more about your business than you. But, if you’re…
012 - Bury The Lead. Bury The Business.
Apr 13, 2019 • 8 min
One of the most difficult things about being a business owner is not being confident in your marketing efforts. Are you doing the best you can to share your message? Would you have better sales if your products or services were better? Or is the real…
011 - The Arc Of The Marketing Snowball
Apr 8, 2019 • 8 min
Marketing can be frustrating to entrepreneurs. Sometimes it can feel like you’re making all kinds of efforts and it’s unclear if any of them are creating much of a difference. In many ways, marketing can be an enigma rapped in a puzzle. However, there…
010 - The Marketing Brilliance Of The Pink Spoon
Mar 29, 2019 • 9 min
The word “Yes” opens the gate to success for many businesses. You want…no you need…your prospects to give you the big “Yes” in order to get that signed contract, to get that deposit check and to make the cash register ring. But, getting to that…
009 - Marketing Is About Watching The Detectives
Mar 22, 2019 • 7 min
In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you. In fact, they won’t trust you in the least! So how can business owners, marketers and sales professionals…
008 - The Dog Food Matters In Marketing
Mar 16, 2019 • 6 min
Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies. It’s about dogs and dog food. And although it’s got a morsel of humor in it, there is a powerful lesson in it as well that…
007 - The Beauty Of Marketing Infrastructure
Mar 11, 2019 • 9 min
Entrepreneurs and business owners are typically, incredible builders. This is because they are engineers, inventors or innovators in service provision. Unfortunately, most struggle in the area of building marketing infrastructure, and because of…
006 - The Lake Principle Of Business Success
Mar 3, 2019 • 7 min
Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider’s secret to crazy, exponential, 10X growth. Yet, the truth is real…genuine…reliable…predictable…lasting growth and success, comes from faithfully…
005 - The Most Powerful Words In Marketing
Feb 26, 2019 • 6 min
Words matter in marketing. They matter in all of business. And if you get these words wrong, it could complicate your messaging efforts in exponential ways. You’ll end up spending much more, to get much less when it comes to your advertising and…
004 - Marketing At 70 Miles Per Hour
Feb 15, 2019 • 7 min
You have such a great company history. You have so many features in your products and so many benefits to your services. So, where should you really start with your marketing? It begins here, with the concept of marketing at 70 miles per hour. Join…
003 - The Best Definition Of Marketing…Ever
Feb 7, 2019 • 9 min
What exactly is marketing? If you ask a thousand business people, you’ll get a thousand answers. If you ask a hundred marketers, you’ll get ten thousand answers. Join Michael as he shares with you the best definition of marketing…ever. Once you hear…
002 - The Biggest Secret Of The Master Of Fluff
Feb 6, 2019 • 5 min
Marketing is fluff. Or so say the engineering type minds of the world. Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously. Join Michael as he explores the myth and…
001 - Marketing Is The Winning Side Of Business
Jan 28, 2019 • 8 min
Marketing is the winning side of business. It’s the difference between a wild entrepreneurial success, or a devastating financial flop. To win at business, you’ve got to think like a marketer. You’ve got to design like a marketer. You’ve got to…