Global Studio Marketing Podcast

Global Studio Marketing Podcast

globalstudio.com
There are innumerable marketing podcasts on temporary tactics, tricks and hacks, but this is the ONE SHOW that will actually transform you…yes even you…into a marketing master. As you join us on this fascinating journey, you will develop the single most critical skill in business…that is…the Marketing Mindset. Your host is Michael K. Reynolds, the founder of Global Studio, faithfully serving as your Virtual Chief Marketing Officer with more than 25 years experience of accelerating the success of organizations just like yours. This is a show for entrepreneurs, dreamers, world changers, business enthusiasts and inventors of flying machines. You’ve climbed the mountain…let’s tell the world.
012 - Bury The Lead. Bury The Business.
Apr 13 • 8 min
One of the most difficult things about being a business owner is not being confident in your marketing efforts. Are you doing the best you can to share your message? Would you have better sales if your products or services were better? Or is the real…
011 - The Arc Of The Marketing Snowball
Apr 8 • 8 min
Marketing can be frustrating to entrepreneurs. Sometimes it can feel like you’re making all kinds of efforts and it’s unclear if any of them are creating much of a difference. In many ways, marketing can be an enigma rapped in a puzzle. However, there is…
010 - The Marketing Brilliance Of The Pink Spoon
Mar 29 • 9 min
The word “Yes” opens the gate to success for many businesses. You want…no you need…your prospects to give you the big “Yes” in order to get that signed contract, to get that deposit check and to make the cash register ring. But, getting to that point can…
009 - Marketing Is About Watching The Detectives
Mar 22 • 7 min
In this day and age of hardened, resilient and message deflecting consumers…you need to expect your prospective customers…to not trust you. In fact, they won’t trust you in the least! So how can business owners, marketers and sales professionals find…
008 - The Dog Food Matters In Marketing
Mar 16 • 6 min
Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies. It’s about dogs and dog food. And although it’s got a morsel of humor in it, there is a powerful lesson in it as well that…
007 - The Beauty Of Marketing Infrastructure
Mar 11 • 9 min
Entrepreneurs and business owners are typically, incredible builders. This is because they are engineers, inventors or innovators in service provision. Unfortunately, most struggle in area of building marketing infrastructure, and because of this, their…
006 - The Lake Principle Of Business Success
Mar 3 • 7 min
Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider’s secret to crazy, exponential, 10X growth. Yet, the truth is real…genuine…reliable…predictable…lasting growth and success, comes from faithfully applying the Lake…
005 - The Most Powerful Words In Marketing
Feb 26 • 6 min
Words matter in marketing. They matter in all of business. And if you get these words wrong, it could complicate your messaging efforts in exponential ways. You’ll end up spending much more, to get much less when it comes to your advertising and marketing…
004 - Marketing At 70 Miles Per Hour
Feb 15 • 7 min
You have such a great company history. You have so many features in your products and so many benefits to your services. So, where should you really start with your marketing? It begins here, with the concept of marketing at 70 miles per hour. Join…
003 - The Best Definition Of Marketing…Ever
Feb 7 • 9 min
What exactly is marketing? If you ask a thousand business people, you’ll get a thousand answers. If you ask a hundred marketers, you’ll get ten thousand answers. Join Michael as he shares with you the best definition of marketing…ever. Once you hear it,…
002 - The Biggest Secret Of The Master Of Fluff
Feb 6 • 5 min
Marketing is fluff. Or so say the engineering type minds of the world. Do you believe this is so? If so, you are carrying a mindset that will diminish your capabilities as an entrepreneur tremendously. Join Michael as he explores the myth and truth around…
001 - Marketing Is The Winning Side Of Business
Jan 28 • 8 min
Marketing is the winning side of business. It’s the difference between a wild entrepreneurial success, or a devastating financial flop. To win at business, you’ve got to think like a marketer. You’ve got to design like a marketer. You’ve got to provide…