Haydn 1791

Haydn 1791

anchor.fm/haydn1791
In 1791 Joseph Haydn went to London and became a music entrepreneur. Haydn 1791 is a network of consultants and managers passionate about classical music and working on its future. This podcast is our contribution to challenge your thinking about performing arts, share trends and ideas, and contribute to our passion for classical music.
7/19 Marketing Events Outside of Your Catchment Area
Mar 24 • 14 min
Many venues are strongly focused on their natural catchment area. And they are great in marketing to people in that area. But, as Bernhard Kerres points out, targeted marketing and sales can reach out to towns outside your own city, reach new and more…
6/19 Imagine the Environmental Friendly Performing Arts Organization
Mar 11 • 25 min
The Helsingborg Symphony Orchestra and Concert Hall has announced that they will reduce the air travel of soloists and conductors to take a step towards being more environmental friendly. Bernhard Kerres explores in the lastest episode of Haydn 1791 what…
5/19 Where is the Star Alliance for Performing Arts?
Mar 4 • 16 min
The airlines have early on realised the importance of forging alliances between themselves. All major airlines are now part of one of the three worldwide alliances. Performing arts organisations tend to stay autonomously and rarely reach out to other arts…
4/19 Do We Need KPIs for Performing Arts
Feb 24 • 17 min
Key Performance Indicators (KPIs) are a well used tool in business. Should we apply them in performing arts, too? If so, they need to relate to the organisation’s strategy. More news on the discussion around the behaviour of Maestro Daniel Barenboim and…
3/19 Don’t be Anti-Social
Feb 17 • 15 min
Performing Arts Institutions enjoy the company of hundreds, often thousands of people attending their events every day. The first thing an audience member hears is, “Please turn off your phone. Taking photos, videos or any other kind of recording is…
2/19 Customer Experience and Spotify’s Move into Podcasting
Feb 10 • 21 min
Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh Museum in Amsterdam. Furthermore…
1/19 Ticket Pricing and Discovering Florence Price
Feb 3 • 20 min
Increasing revenue without jeopardising access is important to any performing arts venue. When one takes the perspective of an audience member, there are many opportunities to increase revenue per show without increasing ticket prices. Bernhard Kerres…
Pilot/19
Jan 29 • 2 min
A short introduction to our new podcast about performing arts management. Bernhard Kerres, the former CEO and Artistic Director of the Wiener Konzerthaus introduces the Haydn 1791 Podcast. Don’t hesitate to reach out at www.haydn1791.net.