Minds On B2B

Minds On B2B

anchor.fm/minds-on-b2b
Welcome to the Minds On B2B podcast, I’m your host Dan Harris, VP of Client Success here at Minds On. Our team has designed this show to be more than a podcast. It’s your audio classroom. The guests are our teachers and coaches. Our goal is to have them share their stories and passion for the profession, and at the same time teach us all something we can apply tomorrow.


26: Showcase Episode with The Orange Effect Foundation - Pam and Joe Pulizzi
Aug 23, 2019 • 17 min
ABOUT THIS EPISODE: In this extraordinary episode, we are taking a break from marketing and sales conversations and showcasing a non-profit organization that is making a difference in our world. Joe and Pam Pulizzi, founders of The Orange Effect…
25: How To Get A 100% Response Rate with Contact Marketing - Stu Heinecke
Aug 22, 2019 • 32 min
ABOUT THIS EPISODE: In this episode, you will have a chance to hear from author and Wall Street Journal cartoonist, Stu Heinecke. Stu provides listeners with tips, ideas, and examples of contact marketing that has the potential to deliver 100% response…
24: How to Exceed Sales Goals Using Artificial Intelligence - Ilan Kasan - Exceed.ai
Aug 21, 2019 • 25 min
ABOUT THIS EPISODE: In this episode, Ilan Kasan, Co-founder and CEO for Exceed.ai, describes the key challenges facing marketing, sales development reps, and the opportunity lost due to the lack of nurturing and follow-up. He shares a solution to this…
23: A CMO Perspective and Approach - The First Thirty Days - Alison Shurell
Aug 21, 2019 • 24 min
ABOUT THIS EPISODE: In this episode, Alison Shurell, the global market leader for Oracle’s Health Science team, describes her systematic approach to the first thirty days in a leadership position. BIO: Business-to-business (B2B) software executive with a…
22: Getting Tradeshow Results Starts With People Preparation and Process
Aug 6, 2019 • 17 min
ABOUT THIS EPISODE: In our last episode with Greg Lindsey, we covered how to build purpose-driven tradeshow events, In this follow-up episode on face-to-face marketing and trade shows, we’re going to turn our focus from purpose, to people and process, and…
21: How to Build and Manage Purpose-Driven Tradeshow Events
Aug 2, 2019 • 26 min
ABOUT THIS EPISODE: In this installment, Greg Lindsey. VP at Exhibitpro and I discuss the importance of creating a face-to-face tradeshow experience with a purpose-driven mindset. Greg shares insights and great questions event teams should ask and answer…
20: How The Content Marketing Institute Got Its Start - On A Napkin
Jul 28, 2019 • 24 min
BIO: Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. In 2014, Joe was honored with the John…
19: Busting Five Myths About the Sales People
Jul 28, 2019 • 20 min
ABOUT THIS EPISODE: In this installment, Alan Minton, VP of Sales at Pacejet and I have a great time busting five myths about sales people. You also learn, I can’t keep count. We’ll walk through all five myths and you’ll hear his take on culture and the…
18: How To Achieve User-Centered Product Design and Marketing With Charlotte O’Neal
Jul 20, 2019 • 33 min
In this episode, Charlotte and Dan share their vast experience in product design, innovation and explain the why behind user-center design and marketing. Charlotte guides us, and describes the importance of user stories and why involving customers in your…
17: How to Become a Growth Multiplier in Sales with WINS
Jul 18, 2019 • 21 min
ABOUT THIS EPISODE: In this episode, James Rores, President of Floriss Group and Dan Harris discuss and share COLLECTING WINS™ which is a customer-centric sales platform. You’ll learn, that this approach will help sales professionals better understand the…
16: How To Sell As A Servant Leader
Jun 22, 2019 • 27 min
ABOUT THIS EPISODE: In this episode, James Rores, Founder and CEO of the Floriss Group and I discuss the personal and professional benefits of being a servant leader in sales versus a power leader. The results shared in this episode are amazing. Learn…
15: Why The Marketing Qualified Lead is Dead
Jun 13, 2019 • 17 min
BIO: Rob Barnhart Sr. CX Strategist Rob Barnhart is a Senior Customer Experience Strategist with 15+ years in marketing leadership roles. Rob has developed and driven strategies and processes for b2b software companies including one of the leading…
14: How To Build Relationships That Net Results
Jun 4, 2019 • 19 min
BIO: Frank Agin, Founder and President of AmSpirit Business Connections Frank Agin’s AmSpirit Business Connections is an organization that empowers entrepreneurs, sales representatives and professionals to become more successful through networking. As…
13: How to Get The Most Out of Your B2B Webinars
May 27, 2019 • 33 min
BIO: Daniel Waas, Director of Marketing, @GoToWebinar Daniel Waas, is the Director of Marketing for GoToWebinar, a leading web events platform with more than 50,000 customers. He’s a passionate B2B digital marketer and a black belt in webinars. Daniel and…
12: The 11 Essentials of Leadership | Skill Three: Undivide Your Attention
May 18, 2019 • 21 min
In this next installment, Dennis Brouwer and I talk about undividing your attention, and he shares the keys to being able to listen to listen. This is truly a skill that will help you no matter what level or role you play in your business. Dennis Brouwer…
11: The 11 Essentials of Leadership | Skill Two: Practice Your Moves Everyday
May 3, 2019 • 19 min
In this next installment, Dennis Brouwer and and I talk about an important leadership skill, and really a skill that will help you no matter what level or role you play in your business. You may also learn a bit about rock climbing. I know I did. I won’t…
11 Essentials of Leadership | Skill One: Three Teams
Apr 15, 2019 • 22 min
In this episode, Dennis Brouwer, CEO of the Brouwer Group, and author of The Return on Leadership, Dennis shares the first concept and skill required to become an effective employee, manager and director, VP or C-Level executive. What could it be? Listen…
09: How to Become a Proactive B2B Marketing Leader
Apr 11, 2019 • 15 min
BIO: Brandon Snyder, Director of Marketing HMB Brandon Snyder is a Columbus, OH, marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of Marketing for HMB, an information and technology…
08: Insight Marketing vs. Content Marketing
Apr 4, 2019 • 16 min
GUEST BIO: Randy James Co-Founder and VP, Client Services Minds On – B2B Marketing and Sales Enablement Agency Randy James is the Co-Founder and VP of Client Services at Minds On, Inc. with Offices in Columbus, Ohio and Chicago, Illinois. Minds On is a…
07: What it Takes to Become a Modern Seller
Mar 26, 2019 • 24 min
GUEST BIO: Amy Franko Founder & President | Impact Instruction Group Author of The Modern Seller Amy Franko built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007,…
06: What is SEO and Why is SEO Important?
Mar 19, 2019 • 19 min
GUEST BIO: Ralph Marino SEO Specialist STEALTHbits Technologies Ralph Marino is an SEO Specialist with 6+ years of proven experience in marketing and has accomplished measurable results while leading marketing efforts in a dynamic, ever changing, digital…
05: Five Lessons Learned from Marketing B2B Services
Mar 2, 2019 • 19 min
GUEST BIO: Brandon Snyder Director of Marketing HMB - Information and Technology Services Company Brandon Snyder is a Columbus, OH marketing consultant with a deep understanding (and admiration) for small businesses. Brandon is also the Director of…
04: The 11 Essentials of Leadership
Feb 21, 2019 • 22 min
In this episode, Our focus will be on leadership and the challenges facing marketing and sales leaders when it comes to change. Change is everywhere, it is constant, and, it evolving rapidly and it’s everywhere. Dennis will share how you can look at…
03: A Content Marketers Journey Begins and Ends with Good Data
Feb 13, 2019 • 16 min
ABOUT THIS EPISODE: In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance…
02: How to Design a Smart Multi-Year Creative B2B Campaign
Feb 5, 2019 • 15 min
About This Episode: In this episode, Kelly will share her unique, timely and creative approach to build brand awareness, stay in front of her customers and prospects and create an opportunity for her construction management company to stand out and have…
Welcome and Overview of the Minds On B2B Podcast
Jan 26, 2019 • 8 min
WELCOME This is the first episode for the Minds On B2B podcast. This is a weekly show dedicated to helping B2B marketing and sales professionals learn from experienced peers to win more, lose less and succeed more often. OUR AUDIENCE Our audience is, B2B…