Journey to $100 Million

Journey to $100 Million

thisisarray.com/journey-to-100-million
Accelerate your entrepreneurial journey by learning from our mistakes instead of making them yourself. Join Erik J. Olson and Kevin Daisey, the founders of Array Digital, through their ups and downs and lessons learned as they grow their digital ma …


I knew my destiny was out of my hands and it scared me
Aug 14 • 6 min
Erik is in the final part of writing and editing his book, Million Dollar Journey. It took 8 years of hard work, soul searching, and making a lot of mistakes to get to the point of making $1 million in revenue, a point only 4% of business reach. In it,…
The big deal difference
Aug 13 • 5 min
We have deals and then we have big deals. A deal is normal business typically from $2500 to $10,000 a month. Everything is based around a deal that size. But when we get a big deal, processes are changed and exceptions are made, new innovations and…
If you can’t get anyone to buy from you it doesn’t matter what else you do
Aug 12 • 4 min
One of the things Erik learned early on in his entrepreneurial journey was that he has to sell something people actually want to buy. If you are building a business, it needs to have an offering that is so easy for anyone to grasp that you don’t have to…
Don’t let anyone badmouth your employee
Aug 11 • 3 min
If you’ve ever had someone badmouth one of your employees, you have to very quickly make sure you don’t allow that to happen. This can come from your management, other employees, maybe even your clients. Everyone makes mistakes but we also take a lot of…
When to reprice a client
Aug 10 • 4 min
Overtime, we change our prices, adjust our services, and add different services all based on the strategy that we’ve created for our individual clients. But when do we reprice an existing client? If a client is going to continue services with us and want…
It’s okay to take a quick break
Aug 9 • 3 min
We’re all in such a rush these days that sometimes we even force ourselves to press on through even when we have nothing left in us. Every once in a while, it’s ok to take a break. Recently, Erik took a break in his training for his half marathon. He was…
Daily LinkedIn Tasks
Aug 8 • 4 min
Make the most of LinkedIn by setting daily tasks. Kevin does this because LinkedIn is challenging and you need to be working beyond your profile to grow your engagement, connections, followers, and potential for sales. #1: Anyone that accepts Kevin’s…
Video intros
Aug 7 • 5 min
Erik recently found himself needing to send out quite a bit of information to members of an organization he’s a part of. He tried to think of the best way to do this. He could have sent one very long email, but he decided against that because he didn’t…
There should be very few exceptions to policies
Aug 6 • 3 min
There should be very very few exceptions to policies. If you take the time to create a policy it’s because you saw the need to create it and therefore it should be followed 99% of the time. If a policy is only being followed sometimes it becomes a…
Book writing and publishing
Aug 5 • 5 min
Erik was recently asked on Twitter by TechnoTim, what the status was of writing his first book. If you’ve listened to the podcast earlier in the year you may have heard Erik talking about writing and publishing his first book. It was one of his New Year’s…
Power of referrals
Aug 4 • 4 min
Referrals are a great way to get new business. We are always very thankful when someone refers us to someone else. It’s typically easier to close a deal when it starts with a referral and it’s often a good fit. It’s also a great way to start a new working…
Getting advertising over
Aug 3 • 4 min
What would you do if you found out one of your competitors was advertising using your brand on Google? We recently ran into this very issue. We did a search for our company name, Array Digital, and were very surprised to find our picture next to one of…
Future organizational structure
Aug 2 • 4 min
We are a pretty small company with a pretty simple org chart. We’re growing, but as a team of 14 we’re still pretty small and the way the company is structured is straightforward. At the top we have Erik and Kevin. Erik is the CEO and oversees all of…
Revised Mission
Aug 1 • 3 min
We recently updated our mission statement to align with our new goals. Initially our mission statement was to dominate digital marketing in Hampton Roads. That served us well the last couple of years, but we feel we have outgrown it. Our new mission…
You win some, you refer others
Jul 31 • 5 min
When you’re first starting out in business it’s common to take on all kinds of work. If someone requests your services it’s very tempting to not turn work away even if it’s something that you don’t do or you’re not interested in doing. You’ll figure out a…
Hiring Process
Jul 30 • 5 min
We have a fairly rigorous hiring process at Array Digital. It breaks down into the following six steps: 1. Figure out what we need We have to figure out what we need so we know who we need to hire. We then create the job ad and post it on Indeed, our…
Congrats to Jake - Millenial on the Move
Jul 29 • 3 min
Millennials make up a big part of the workforce and they’re a force to be reckoned with. Here at Array Digital we have several Millennials on the team. Jake Maines, our Creative Director, is one of them. He’s been with us over three years and he’s an…
Micro content for the win!
Jul 28 • 4 min
What is better than one big piece of content? Micro content. When you create content for your company or brand there are numerous opportunities to turn that into lots of micro content. What we mean by micro content is taking content and chopping it up…
Hiring Remote Staff
Jul 27 • 4 min
We have had to hire remotely over the last few months entirely on video. We interviewed Francesca, a new member of our sales team, a guy named James out of North Carolina and now we’ve got an offer out to another employee located in Miami, Florida. While…
Was Time Wasted by Not Niching?
Jul 26 • 4 min
Something we’ve battled with for quite a while and never done is niche. We’ve been asked what we specialize in as far as industries are concerned and even though we specialize in some select services, there’s no industry that we focus on 100%. We’re…
Think long-term
Jul 25 • 3 min
When it comes to your business you should always think long-term. If you’re a sole proprietor or you’re just starting out it’s easy to think you don’t need to document processes because you might be the only one doing the work or there are just a few of…
Be Different and Win New Customers
Jul 24 • 5 min
Erik recently hosted a #LunchtimeLive with Brian Butler who happens to be a high school friend of Erik who has made a name for himself as a mixed martial arts agent. Think Jerry McGuire but UFC. These LunchtimeLives dive into what different marketing…
Interviewing People Is a Time Suck but Totally Worth It
Jul 23 • 5 min
We are hiring right now specifically a web designer, a salesperson, and a few other roles in the near future. We recently did a round of founders interviews which basically means that the team has already vetted the candidate and then the person moves…
Results driven agency
Jul 22 • 3 min
We like to think of ourselves as a results-driven agency. When it comes to our clients and also our team, we are more concerned with outcomes than numbers. We have an open paid time off policy at Array Digital. Some wonder how we manage that but for us…
Exclusivity both wins and kills deals
Jul 21 • 5 min
Exclusivity can win deals but it can also kill deals. Recently we were faced with being asked to sign an exclusivity deal with one of our current clients. An exclusivity deal means you will not work for one of your client’s competitors. It can be a…
Recap of Lunchtime Live with Katherine Prescott
Jul 20 • 5 min
Every Friday we host a livestream on Facebook and stream it on Twitch, Twitter, and YouTube. Recently we had the pleasure of hosting Katherine Prescott on our livestream. She is the founder of voicebrew.com, which is a website that sends out regular…
Working now more than ever
Jul 19 • 3 min
We are now into month four of the COVID pandemic. Many people didn’t really believe we would still be dealing with this four months later, Erik included. But here we are, still working from home, with no end in sight. Before this pandemic it was easy to…
Tweak your messaging to resonate with your ideal prospects
Jul 18 • 5 min
Every so often we find we have to update our marketing strategy, particularly when it comes to events we put on. An example is the monthly marketers meeting we used to host called Marketers Anonymous. This was a marketers networking event we used to host…
Hiring a Book Editor
Jul 17 • 5 min
One of Erik’s 2020 new year’s resolution was publishing a book on how he grew the company from nothing to $1 million in revenue which doesn’t happen for nearly 96% of businesses. It took 8 years and a lot of lessons learned along the way and Erik wants to…
Virtual Company Lunch
Jul 16 • 5 min
For man years now, we’ve done a company lunch dating back to before Array Digital even existed. At the time Erik started this, he was trying to do a staff augmentation program but discovered he didn’t like that business model partially because he felt so…
Should You and Your Company Speak Up on Civil Rights Issues?
Jul 15 • 5 min
There has been quite a bit of unrest among the civilian population. We’re still in the first wave of COVID and that has greatly affected everyone and we’re all realizing that we’re in this for the long haul. But there are also the events that have…
Starting is easy, maintaining is hard
Jul 13 • 5 min
It’s often easy to start something, but it’s much harder to maintain it. At Array digital we often come up with great ideas for new things we want to try. We tend to start off with a bang then slowly lose momentum as the novelty of it starts to wear off.…
Just Say No to Project Work
Jul 12 • 3 min
Whether you’re a freelancer or a huge business, start saying no to project work. It’s hard to not take on project work but what we’ve done at Array Digital is gone from 100% project work to 100% recurring. It’s been a life-changing experience. Every time…
Always Be Repurposing: Recording in Video and Audio
Jul 11 • 5 min
A podcast is audio-only but it’s easy to record the video and use that on social media to double the amount of content you are creating. For a while, we were promoting audiograms on social media where we would use the audio from our podcast with show…
Our New Industry Segments
Jul 10 • 3 min
We’ve finally locked in and chosen a few industry segments that we’re focusing on. We are not niching but we have a few segments that are our best clients, that we understand, that also fit our model. You have to choose industries that work well with you…
Be pre-paid, not owed
Jul 9 • 3 min
One thing that has helped our cash flow tremendously is the fact that we bill and get paid in advance. It took a long time to get to this point in our business but once we made the shift we noticed immediate benefits. Many service Industries bill in…
ACH for the win!
Jul 8 • 2 min
We love ACH! ACH Stands for Automated Clearing House. It’s essentially a transfer from one bank account to another. It is our preferred way for clients to pay us. We used to accept many forms of payments, but in the last two years we moved to ACH and we…
To scale you need a management team
Jul 7 • 5 min
Soon after the merger between the two companies that formed Array Digital, Erik tried really hard to put together the first management team. He wanted to loosen the reins a bit and let others help make decisions for the business. Until this point all…
New employee orientation
Jul 6 • 4 min
Recently Erik sat down to watch a recorded new employee orientation between Katya and our newest employee, James. Katya works remotely from Florida and James works from North Carolina. He is the second employee we have hired without ever meeting in…
The Perils of Exclusivity
Jul 5 • 5 min
Many years ago, Erik made an agreement that ended up killing his old company. The agreement was an exclusivity clause and it really came back to bite him. Fast forward another 10 years or so to where we are today: Erik has developed an aversion to…
Stopping the Scroll as a Social Media Manager
Jul 4 • 4 min
Mental health is tough to guard these days, especially working in social media. Our Social Media Manager Shannon touches on the tough topics flooding our feeds & gives advice on how can we not be drowned by the darkness while still staying informed.…
Two New Hires, Sight Unseen
Jul 3 • 5 min
We recently hired two brand new employees who we never actually met in person. It’s something we’ve never done before and Erik wasn’t really sure if or how it would work out. When COVID started, we needed to hire someone but it wasn’t possible to meet in…
Incentivize salespeople for the type of revenue you want
Jul 2 • 5 min
In the early business days Erik used to bill by the hour. Then he moved onto project work but that had its downfalls too. Years later Erik and Kevin got a taste for recurring revenue. That’s when they realized that’s what they wanted from that point…
From Popscure to Career
Jul 1 • 3 min
Sometimes to get experience, you have to make it! Just take it from our Social Media Manager Shannon, who Erik found and hired through her own projects. If you’re someone in their mid 20’s worried about not having an adult job yet, don’t stress! Shannon…
Why We’re Hiring Yet Another Salesperson
Jun 30 • 4 min
Just one year ago, we hired our first salesperson, Glen. Then about a month ago, we hired our second salesperson, Francesca. We went quickly from having no sales team to having a (albeit small) sales team. We’ve decided we’re going to hire another digital…
Are In-Person Meetings Really Better?
Jun 28 • 5 min
We are at least 3 months into COVID and the shutdown that’s gone along with it and one of the things we’re struggling with is what to do with our office. We’re not so sure that we actually need it. We have employees in 4 different states now and we’ve…
How to Prioritize Clients
Jun 27 • 3 min
For a while now, we’ve put our clients on different levels of priority and we’ve recently started discussing whether we should change it. Right now, we have priority 1, 2, and 3 purely based on revenue. Of course, we take care of every client but the…
Enforcing Policies
Jun 27 • 5 min
Policies outline how the company operates in a given situation. One such policy outlines how the company handles late payments from a client. We require the client to pay at the beginning of each payment period, this way we do not need to wait for…
Me, a laptop, and a phone
Jun 26 • 4 min
Erik started working for himself about 11 years ago. At the time it was just him, a laptop, and his cell phone. All the work he did was done on the laptop or through the phone. Now, 11 years later he is back to just him, a laptop, and a cellphone. As his…
The Importance of the Cloud
Jun 25 • 4 min
Ever since the beginning of this company, we have benefited from the nearly exclusive use of cloud-based software. Things such as Google Suite and our cloud-based task manager Asana, have been immensely important to us. When COVID-19 arrived moving to…
New Problem - Milestone Anniversaries
Jun 24 • 5 min
We have been around in one form or another for going on 10 years now. Kevin started his business in 2009 and Erik started his first business in 2009 as well. They formed Array Digital 3 years ago and when that happened, a few of the employees who had…
Focusing on Exceptions
Jun 23 • 3 min
Why Do We Focus on the Exceptions While Neglecting the Basics? Erik was recently asked this question by Zack Miller of Zack Miller Says. This is a great question because a lot of the time when we’re running our business or reading the news, the exceptions…
Recurring Revenue is the Best Revenue
Jun 22 • 5 min
Recently Erik and Katya were talking about how great monthly revenue is as opposed to the other means of billing clients like hourly or project-based. Before starting with monthly recurring revenue, Kevin and Erik had no way of projecting out to the…
Repurposing Content
Jun 21 • 4 min
We have a Lunchtime Live that we’ve been doing every Friday at noon. As part of notifying people that we are going live, we have repurposed our text messaging platform to let people know about the lives that are happening and where they can access it.…
Exclusivity Clauses
Jun 20 • 5 min
At some point, someone is going to ask you for exclusivity. What that means is they don’t want you to take on work for a similar client. We’ve been asked this multiple times over the years and basically we sign a clause that says we won’t work with their…
Cash flow Considerations
Jun 19 • 5 min
Erik was recently asked a question by Ski on LinkedIn. Ski is a personal friend and fellow business owner. The question was about cash flow and what it means to be successful in terms of cash. This was Erik’s response: Revenue is essentially a vanity…
Process
Jun 18 • 4 min
Creating and following processes is a very important part of our business. Years ago, when Erik worked as a contractor for the military he learned the importance in having formal processes. At the time he was working as a project manager for software…
15-Min Free AMA With Erik
Jun 17 • 2 min
One of the things Erik is doing these days is offering a free 15-minute consultation about, well, anything although preferably about business. Why? Erik and Kevin get approached often about business and digital marketing. If you have a related question,…
Lunchtime Lives
Jun 16 • 3 min
Ever since quarantine began we decided to provide more consistent content to our listeners. We can now say that every Friday at noon ET, we will be hosting Lunchtime Live. We have also decided to include guests in our podcasts occasionally to provide a…
Getting Comfortable Is a Risk
Jun 15 • 3 min
Kevin talks about a few examples of getting comfortable and why it’s a bad idea. COVID-19 is a perfect example. It’s come around and wreaked havoc on the economy; it’s something no one could have expected or predicted. You can try to plan for the market…
How Are You Staying Motivated During Quarantine?
Jun 14 • 5 min
Erik was recently asked by our social media specialist, Shannon, how people are staying motivated during quarantine. If you’re one of the lucky ones, you’ve been able to quarantine at home and not work out in the public during a dangerous time. Here is…
Building a Resilient Brand
Jun 13 • 3 min
You need to work to build a resilient brand. A lot of things go into this including time and patience but some of the things you should look at are your brand promise and brand experience. You also really need to have the right clientele. Think about what…
Should Erik Get a Shedquarters?
Jun 12 • 4 min
Erik is considering getting himself a shedquarters. A shedquarters is a custom office space created in a shed. He got the idea from his good friend Kevin Griffin. Kevin has worked from home for years and he wanted a dedicated office space that wasn’t…
How Kevin Uses LinkedIn
Jun 11 • 3 min
Today, Kevin shares how he uses LinkedIn, where his success has been, and where he’s taking it. He’s been putting his attention into it for about a year now and since created a strategy. He posts once a day during the week following what he calls a…
Questioning The Office Space
Jun 10 • 5 min
Working from home for the last few months has really made us start to reconsider having an office. At first we weren’t sure how it was going to go but we quickly found out that it was a fairly easy transition since we do most things online. We haven’t…
Simple Steps to Start a Podcast
Jun 9 • 4 min
Kevin recently came up with a few simple steps to starting your own podcast. This doesn’t go into the details of marketing it, but it does give a few pointers for getting it up and running. Here are the five simple steps you should take: 1. Pick your…
Dangers in Re-opening Too Early After COVID
Jun 8 • 4 min
There are dangers in re-opening your business too early after COVID. It’s important to remember that when a business is closed, nearly all expenses are on pause. Rent is likely forgiven for some months, employees are not there. The electricity and water…
Growing The Sales Team
Jun 7 • 2 min
We took a hit with the pandemic and we lost a lot of revenue but we kept on selling and our revenue is now higher than it was before the pandemic. We are still growing and it’s to the point where we need to grow the team. We have been wanting to bring on…
Virtual Company Lunches and Happy Hour
Jun 6 • 4 min
As per tradition, we have always hosted a company lunch somewhere near the office every other Thursday. This has always been something we all enjoy and it helps foster a great work environment. Lately however, we have not been able to have our company…
Brand promise and brand experience must align
Jun 5 • 2 min
It’s important to align your brand experience with your brand promise. A lot of companies promise a lot of things with the messaging they put out on their website, social media, or printed materials. Sometimes they don’t even know what those are. It’s…
Going From Billing By The Hour To MRR
Jun 4 • 5 min
We were recently reminded of the days we used to bill by the hour. It’s pretty standard for service providers, but in our opinion there is a much better way. It took years to make the graduation from billing by the hour to billing by the project. Then it…
Priced For Bigger Clients
Jun 3 • 3 min
Our pricing and structure has been developed to service larger clients than we’ve been previously used to. But in our evolution, we’ve slowly moved up and set the bar higher. We’ve hired more people, we’ve put more energy into our services, communication,…
How Can We Instill a Spirit of Hustle and Entrepreneurship in Our Young Kids?
Jun 2 • 5 min
Erik recently posted on LinkedIn asking for questions he can talk about on the podcast. Here’s a question from Kate Johnson, “How can we instill a spirit of hustle and entrepreneurship in young kids?” Thank you, Kate, for the question. The first time Erik…
Working From Home
Jun 1 • 4 min
It has been over two months since Array Digital started working 100% from home. Like many other companies we have taken all of our operations remote. This was a big change for Kevin who had committed to working in an office setting at least five years…
If You Can Survive This, You Can Survive Anything
May 31 • 4 min
As business owners, this isn’t a great time to be in business for most people. Now there are exceptions of course but most businesses are really impacted by COVID-19 and the shutdown of the economy for the last 3 months. Businesses in retail, travel,…
Profit First. It’s worth bringing up again.
May 30 • 5 min
We’ve talked about Profit First before, but it’s worth bringing up again. Profit First is a book by Mike Michalowicz. The teaching in the book is a unique system to manage business finances. Essentially all money that flows into the company as revenue…
Wasting $10,000 on Print Advertising
May 29 • 5 min
In Erik’s career, there has been a couple of times when he’s put good money into newspaper advertising and it yielded nothing. The first time was when he was helping his wife with her cake bakery. They would offer coupons and he would see those coupons…
Kickoff Meetings
May 28 • 3 min
Whenever we sign a new client we have an on-boarding process that we stick to. In the past, before we implemented a formal onboarding process, we would often forget things or things would be left out. We learned that a few onboarding steps were crucial to…
What a client wants versus what they need
May 27 • 4 min
Sometimes a client will ask us to do something they want even if it’s not something they need. For instance, a client may ask us to add a press release to their website or social media sites when someone within their company gets a promotion. It may get…
How Erik Uses Quora
May 26 • 4 min
Contrary to what you might think, you should not always be creating new content. It takes a lot of time and effort to always create new content. You have to think of a topic, research it, create the content, and edit it. It’s a much better use of time to…
The Start Of Array - Target Market Insights
May 25 • 4 min
Three years ago when Erik started working with Kevin, Erik was doing custom software development while Kevin was building websites. There wasn’t much overlap between the two but both realized they could benefit from having the other’s service. They were…
KPIs for Every Employee
May 24 • 5 min
Every Wednesday we go over company KPIs. That stands for Key Performance Indicators. When Erik first came up with the idea to track KPIs he did so by himself, for numbers he felt reflected the health of the business. Over time those KPIs have changed, and…
Qualify Your Prospects
May 23 • 3 min
Whenever we get a new lead or a referral one of the first things we do is qualify them. This entails doing a little research on their company to find things out like how long they’ve been in business, how big or small they are, and if they are in a good…
Don’t meet for coffee. Meet at Marketers Anonymous.
May 22 • 4 min
Every day, Erik receives multiple connection requests on LinkedIn by business people who help agency owners get more clients. He also often gets invited out to lunch or coffee by some of them. In the past he used to accept many of these invitations. When…
The Habit of Doing the Same Things Twice
May 21 • 3 min
This happens all the time: We do something whether it be making a document or writing down processes and ideas. Then we get sidetracked with new sales, new initiatives, new clients and time goes by before we start doing the same task again. Then we…
Rethinking the Client Obsession Core Value
May 20 • 4 min
We have a set of core values here that change on a somewhat regular basis. We used to have a core value ‘client obsession’ which Erik lifted straight from Amazon. We had that core value and would talk about it a lot but he realized it wasn’t exactly…
It’s Time to Work ON Your Business
May 19 • 2 min
With COVID-19 and with most people being at home, there should be some extra time in your schedule. It’s the perfect time to work on your business if you’re still in business. Whether it’s new processes, pivots you’re making, things you’ve adapted to, new…
Book review: Chasing Black Unicorns
May 18 • 3 min
Erik recently received an email from a Polish author named Marek Zmyslowski. He asked Erik if he would read his business novel and Erik agreed. The book is unlike most business books that Erik reads. He typically reads how-to books and he has a clear…
Some Industries Are Doing Well
May 17 • 3 min
There are several industries that are doing very well right now. IT companies and telecommunication companies are super busy these days. Many people are working from home and need extra bandwidth and the infrastructure to be able to do so. Things like…
8:30 AM Monday Manager Meeting
May 16 • 5 min
Believe it or not, Erik loves having meetings but they need to be very focused and short. The shorter, the better. He likes to have them be very specific preferably with an agenda. One of these meetings is the 8:30 AM management meetings that the 5…
When to Turn Down Work
May 15 • 3 min
Here are a few reasons we’ve turned down business from a qualified prospect: 1. When a client’s expectations far exceed what we can deliver. 2. If a client can’t agree to a 12-month, we try to negotiate a minimum of a 6-month agreement. 3. If a client…
In-person Meetings
May 14 • 4 min
For a long time we were really focused on having in-person meetings. When it came to pitching to a new client or onboarding them, we would spend a lot of time planning in-person meetings with them. Now that we are a couple of months into the pandemic, and…
The Power Of The 15-minute Call
May 13 • 3 min
When selling to new clients we always start with one important step: The 15-minute call. The 15-minute call is our way to feel out a potential client without investing too much of our time or wasting there’s in case we’re not a fit. During this call we…
Align Your Hiring Process With Your Core Values
May 12 • 3 min
Core values are super important to an organization. At Array Digital we have a set of core values that we live by. These core values have changed over time, but the general ideas have remained the same. We hire, fire, promote, and give recognition to our…
We Lost $30,000 A Month In Revenue
May 11 • 4 min
We recently lost about $30,000 a month in revenue. When the pandemic hit, and businesses were forced to shut down, we had a few clients cancel our services temporarily while others cancelled permanently. Right away our biggest client called us to tell us…
Paycheck Protection Program
May 10 • 5 min
As part of the coronavirus response from the federal government, they passed an act which has appropriation for small businesses funding upwards of 350 billion dollars. The program is called Paycheck Protection Program, or PPP for short. If you own a…
Subscribing To The Wall Street Journal
May 9 • 5 min
Erik is a huge proponent of digital media… so what he talks about in this episode is something none of us expected. He subscribed to a real life, *actual* newspaper. Although he doesn’t watch the news much and feels it can be biased on either side of the…
Million Dollar Journey Book Update
May 8 • 4 min
One of Erik’s New Year’s Resolutions for 2020 is to write and publish his first book. He started writing his book in December 2019 and finished the first draft rather quickly. He then took a long break from writing his book but he recently got back into…
When It’s Clear It’s Time To Pivot, Pivot Fast
May 7 • 5 min
There have been several times in the last three to four years where it became clear to Erik that he needed to make a change in his business. The first time was when he was running his software programming business and working with Kevin who was running…
Stop Wasting Time In Zoom Meetings
May 6 • 4 min
We are in week 6 of the Coronavirus pandemic in the US. Zoom meetings have exploded in popularity. People are attending 1, 2, even 3 meetings a day. From the time the pandemic broke out and the country shut down Erik has been bombarded with invitations to…
Standardizing and Practicing Our Pitch Deck
May 5 • 5 min
Erik heard a phrase to the effect of, “We’re not a family, we’re a professional sports team.” What that means is, you always want the best people around you. With a family, you don’t really get to choose who is around you. For better or worse, you are…
Impact Of Coronavirus On Deal Flow
May 4 • 4 min
It’s hard to believe but our deal flow has actually increased since the Coronavirus. We are several weeks into the pandemic and we are signing new deals. When the news first hit that the country would essentially be shutting down Erik was pretty scared…
Vanity Domain Fowarded To Plink
May 3 • 3 min
We have had the journeyto100million.com domain name for quite some time now for our podcast. It used to point to a landing page on our thisisarray.com website. That landing page had information about the podcast, previous episodes and links to various…
Use Humans In Videos, Not Animations
May 2 • 4 min
Erik receives a lot of offers from vendors to put together explainer videos to explain his offering to potential buyers. Explainer videos are animated videos, usually between 20 and 60 seconds in length, with professional voice talent, that explain your…
Selling Online Is New For Us
May 1 • 2 min
We normally are a boots-on-the-ground, in-person kind of selling agency. We like to meet prospective clients face-to-face and really get to know them. Social distancing due to COVID-19 has changed the way we normally do things. These days we are meeting…
Welcome Videos To Clients
Apr 30 • 4 min
Whenever we sign a new client we have a whole onboarding process that we have to follow. We have to set up their accounts, get access to their website and credentials, and assign tasks to the team. Erik has a couple of onboarding steps he has to take too.…
You Must Remain Relevant
Apr 29 • 3 min
It’s more important than ever to remain relevant with your customers. The businesses that are doing well right now are those who had a strong social media presence before the pandemic and were already engaging with their customers. Now it’s even more…
Want to guest host? Here’s how!
Apr 28 • 2 min
If you’ve been listening to this podcast for a while you know that Erik and Kevin take turns putting out content. They’re pretty good about alternating days but sometimes it’s nice to hear from others. They know there are a lot of people out there with an…
What are you doing to innovate?
Apr 27 • 4 min
What are you doing to innovate during this time? There are a lot of things we can’t control about the pandemic, but when it comes to our businesses there are a lot of things we can control. A massive change to the economy like this means you have to make…
Controlling The Environment While WFH
Apr 26 • 4 min
There are many pros and cons to working and one of the cons is noise. Like many people Erik is working from home these days, and has been for about the last five or six weeks. Before the pandemic broke out he was in the process of creating a home office…
Signing New Clients During COVID 19
Apr 25 • 3 min
We have been able to sign new clients since the pandemic broke out. In the last three weeks we have signed on about $15,000 a month in recurring revenue. That’s pretty exciting given the current economic situation. This has been a combination of new…
No Commute Means More Time
Apr 24 • 3 min
Not having a commute has meant having a lot more time. Before the pandemic Erik used to get up early every morning and drive to the gym to swim or run. He had been training for a Half Ironman, so he was spending a lot of time training in the mornings…
How Long It Took To Get PPP Funding
Apr 23 • 3 min
The Paycheck Protection Program, otherwise known as the PPP was signed into law on March 27, 2020. This was part of a larger bill that was passed to help businesses and individuals recover from the economic fallout from the Coronavirus. From the moment…
Adapt Or Die
Apr 22 • 4 min
Times are tough right now for businesses and individuals. It’s possible if you’re listening to this you may have recently gone out of business. There aren’t many businesses the Coronavirus pandemic hasn’t affected. Some industries are doing better than…
Half Ironman Training
Apr 21 • 4 min
One of Erik’s 2020 resolutions is to complete Half Ironman. If you aren’t familiar with this triathlon, it’s a 1.2 mile swim, followed by a 56 mile bike ride and ends with a 13.1 mile run. However, it’s hard to train for the Half-Ironman when your…
The New Way To Network
Apr 20 • 3 min
Most of us are homebound these days due to the Coronavirus. We’re having to work at home and find new ways to network. Kevin loves to network and meet new people. Normally it’s what gets him up in the mornings. Lately however, he and others have had to…
Facebook Grants
Apr 19 • 2 min
Facebook has pledged $100 million dollars to help small businesses during the Coronavirus crisis. To be eligible you must be a small business between 2 and 50 employees, you must have been in business for at least a year, you must have experienced…
The Zoom Life
Apr 18 • 3 min
We are living The Zoom Life… With offices being shut down all across the country and the world more and more businesses are turning to video conferencing like Zoom and Google Hangouts. I’m sure by now you have been a part of at least a few video…
How We Are Doing During COVID-19
Apr 17 • 3 min
This is a quick status update about our business during the Coronavirus crisis… We are a few weeks into this pandemic and as of now we are doing fine. The things we have learned over the years, processes we have put in place, and the things we preach have…
How To Get Your Team Working Remotely
Apr 16 • 5 min
At the time of this recording we are in the midst of the Coronavirus crisis. Like many other businesses we have made the decision to shut down the office and work from home. This was a fairly easy transition for us as many of the productivity tools that…
2020 Goal: Book 12 Online Speaking Engagements
Apr 15 • 2 min
At the beginning of the year Kevin had a goal of booking 12 public speaking engagements in 2020. With the Coronavirus that has changed a bit. No one is going out anymore and gatherings of large groups of people are no longer allowed. Up until now he was…
We can advertise on media competitors’ websites
Apr 14 • 4 min
We are in the midst of the Coronavirus crisis and as a result Erik has had a lot of news sent to him. The news isn’t something that Erik goes out searching for on a normal basis. For the most part he waits for the news to come to him. Whenever there is…
Guest Host: Evan Knox
Apr 13 • 5 min
Today’s guest is Evan Knox, owner of Caffeine Marketing in Atlanta, Georgia. As the owner of a marketing agency he and his team have had to reevaluate marketing tactics for themselves and their clients during the pandemic. One example is the fly fishing…
Rip Off The Band-Aid: Fire Bad Clients
Apr 12 • 4 min
We recently let go of a client that we had only had for about two months. There were a lot of red flags from the very beginning of this deal. Even before we signed the contract he was asking for us to make changes to our contract and changes to the scope…
When Giving a Talk, End with a Pitch
Apr 11 • 5 min
Erik has always felt comfortable speaking in public and actually enjoys it…we know, shocking! But his point in being there is not just to have an enjoyable time speaking in front of people. There are people there to learn from you and what you’ve done.…
The Status Of Erik’s Book
Apr 10 • 5 min
Erik has mentioned in previous episodes that one of his goals for 2020 was to publish a book. His book is going to be about his entrepreneurial journey to getting to $1million dollars in revenue. The reason he chose $1million dollars as the threshold is…
Coaching New Entrepreneurs
Apr 9 • 5 min
Lately on Twitter Erik has offered to coach new entrepreneurs or agency owners that are looking for a little help. He’s doing this because he wishes he had received this kind of coaching when he was starting out. He’s a big believer in learning from…
Not Niching Has Turned Into A Strength
Apr 8 • 4 min
Erik did not expect it but not having a niche has worked out to our advantage. We are in the middle of the Coronavirus crisis and it has impacted everyone. Many businesses have been forced to shut down, and others have slowed down significantly. Some…
Start Going Live
Apr 7 • 3 min
Going live is something that we started doing on a regular basis a couple of months ago. We started doing a live stream every Friday at noon and we called it lunchtime live streams. Every week one or two of us will get in front of the camera and talk…
Social media IS your communication channel to the world
Apr 6 • 4 min
Thanks to the Coronavirus the purpose of social media changed drastically overnight. At the time of this recording, in March of 2020, we are in the midst of the Coronavirus pandemic. Before now you could say the purpose of social media for a business was…
Small Cuts To Avoid Deep Cuts
Apr 5 • 2 min
Running a business can be very challenging. Oftentimes you have to make hard decisions and sometimes you have to make them quickly. During this time of the Coronavirus crisis, we have had to make some of those decisions. With some of our clients going out…
Texting Videos To Clients
Apr 4 • 5 min
Email is great for communicating on a daily basis, but when you have an important message to get out email isn’t always enough. At the time of this recording, we are in the second week of the Coronavirus pandemic. Early on, when it was apparent that we…
Emergency Stimulus Package
Apr 3 • 4 min
Erik has never been a big fan of discounting his rates. He is a strong believer that when you set a price for something you should stick to it. In fact, we have written it into the sales process that we will not discount our rates. We’ve done it in the…
Responding to Twitter DMs (Zapier to Asana)
Apr 2 • 5 min
Erik has mentioned many times in this podcast he’s a big fan of Twitter. It’s his social media platform of choice for business purposes. He’s very active on there and over time it has paid off. Erik regularly has public conversations with people on…
Social Media DMs - Just Say Hi
Apr 1 • 3 min
Erik has been advising colleagues and listeners to communicate with followers on social media through direct messages. It’s something he has been doing a lot himself and he finds it very productive. The question he often gets from those he recommends this…
Joining An Agency Specific Mastermind
Mar 31 • 6 min
Although Erik is part of numerous professional organizations there were a couple of questions that he had about scaling an agency that he couldn’t get answers to from those organizations. That’s when he turned to a Mastermind program for digital marketing…
Never Be Beholden To A Single Client
Mar 30 • 4 min
Array Digital is Erik’s third company. His first business consisted of him being a third-tier subcontractor for the Navy. All of his revenue came from one client and his client wasn’t the decision maker. Whenever something needed addressing it would have…
The Benefits of Batching Your Meetings
Mar 29 • 2 min
A few days ago, Erik was in several internal meetings that he held back-to-back-to-back. Seems like a large chunk of time to be spending in meetings, right? And yea, it does kinda suck when you’re in back-to-back meetings but when you make your meetings…
180 Days In The Gym
Mar 28 • 2 min
Kevin set a goal to make it to the gym 180 days this year. He’s been going to the gym regularly for a while now, but he’s been averaging about three days a week. To make it to the gym 180 days this year he has to go to the gym about 15 days out of the…
Coaching: Business and Triathlon
Mar 27 • 5 min
One of Erik’s New Year’s resolutions for 2020 is to kick ass at a Half Ironman. A half Ironman consists of swimming 1.2 miles, biking for 56 miles, and running 13 miles. It’s a lot of activity. Erik started training for this at the beginning of 2020. He…
Connecting on LinkedIn
Mar 26 • 4 min
LinkedIn is the platform that Kevin used to not pay very much attention to. It was something that he would check maybe once every couple of months and update just to keep his business profile current. But, this has changed in the last couple of years.…
Coronavirus: Shock & Awe
Mar 25 • 5 min
This is Erik’s first episode about the Coronavirus. That’s largely because episodes are recorded in batches. We create evergreen content mostly and the impact of the Coronavirus is more like real-time news. Last week was “shock and awe” for Erik. After…
The Pros & Cons of Canceling Our Biggest Event
Mar 24 • 5 min
February 20 was supposed to be the date of our first paid event, the State of Digital Marketing Address and we sold out our 200 tickets. Then came the winter weather advisory that said it would start snowing at 3 pm the day of the event which started at…
Join an Advisory Board or Mastermind
Mar 23 • 4 min
Kevin has put together a list of goals for 2020 and today he focuses on 1 of them: joining an advisory board group. He’s looked into Mastermind groups and he and Erik joined one for digital marketing agencies. You might say, aren’t those your competitors?…
Live Streaming Each Week
Mar 22 • 4 min
Earlier this year Array Digital started doing lunchtime live streams at noon every Friday. We started by just doing them on Facebook and we have since added them to Twitter and YouTube. The live streams focus on what’s going on in marketing and sometimes…
Developing a Brand Positioning Statement
Mar 21 • 4 min
Kevin recently read a book called “Creating a Story Brand” and he thought it was a pretty good read. He then started doing research on taglines and brand statements. He concluded that the brand positioning statement sets the tone for a brand and…
Excuses About New Year’s Resolutions
Mar 20 • 3 min
One thing Erik likes to do every year is set New Year’s resolutions. It’s something he’s always done but just recently, in the last two to three years, he has taken it more seriously. The difference now is when he makes a resolution it’s something that he…
Reading 100 Marketing Articles In 2020
Mar 19 • 2 min
Kevin made a goal this year to read 100 marketing articles. At first glance that may seem like a big number but it’s pretty manageable. A couple of mornings a week Kevin looks for marketing articles online. He will read one to three of them at a time and…
The Decline Of Instagram
Mar 18 • 4 min
These days when it comes to social media there is one platform that people believe is all the rage - that is Instagram. People believe that Instagram is growing at a rapid pace and that if a business wants to be successful and reach its customers that is…
Kevin Will Read 24 Business Books This Year
Mar 17 • 2 min
Kevin set a goal to read 24 business books this year. That breaks down to two books a month. Kevin doesn’t consider reading a strong point so this was a realistic and reasonable goal for him. He’s a big fan of Audible (audio books). There are some books…
How Erik Is Crushing Twitter
Mar 16 • 5 min
Erik is a big believer that you need to be in all places at all times, especially when it comes to your online presence. You need things like a website, a podcast, and a strong presence on social media. There are many social media platforms to choose from…
Lessons Learned From Unlimited PTO
Mar 15 • 5 min
Here at Array Digital we have a policy called open paid time off. What that means is that employees can take off as much time as they need. We don’t track the hours or days that they take off at all. There is a record of it but no one actually tracks it…
Big Companies And Looser HR Policies
Mar 14 • 3 min
Erik was recently talking to a good friend of his over the phone. This friend works at a big company. A hospital to be more precise. His friend was telling him how he was trying to get time off from work to attend a conference. The friend’s boss did not…
Guest Host: Jeff “Ski” Kinsey
Mar 13 • 5 min
We have a special guest host for today’s episode. His name is Jeff Kinsey but he goes by Ski or The Ski Man. Erik first met Ski in January 2019 at a conference called AlexaConf. He has done some consulting for Array Digital and he really knows his stuff.…
You Don’t Need Venture Capital; Sell Your Offering Instead
Mar 12 • 3 min
On Twitter Erik gets asked a lot about venture capital. It seems to be an excuse for many would-be entrepreneurs to not start their business. There are a lot of reasons or excuses to not start a business but if you really want to have one you have to find…
$50 to Parse Local Association’s Flip Mag
Mar 11 • 4 min
Kevin recently stumbled across one of those flip magazines on the Internet that had really valuable data, in particular a long list of contact information for an association whose members we would love to get in front of. Each listing had the company and…
Guest Host: Michael King
Mar 10 • 5 min
Today’s guest host is Michael King, CEO of KFE Solutions and fellow podcaster of the show called In the Trenches. Michael is often asked what the number one mistake is that business owners make when it comes to their finances. That’s a pretty easy…
Book Summary: Never Split the Difference
Mar 9 • 4 min
In this episode Erik talks about a book he just finished listening to called Never Split the Difference. It was written by Chris Voss, a retired FBI hostage negotiator. Erik has been listening to more audiobooks as he has been working out a lot. He likes…
Progress Check On Erik’s Book
Mar 8 • 4 min
In December 2019 Erik started dedicating two hours every morning to write his first book. At the time of recording this podcast episode it is now mid January 2020. Erik has been writing pretty consistently and is up to about 75,000 words in his book. He…
Lying To Yourself About New Year’s Resolutions
Mar 7 • 2 min
We are in a new year now and that got Erik thinking about New Year’s resolutions. He was recently talking to people about his 2019 resolutions and what he would be doing in 2020. When asking others about their New Year’s resolutions he noticed often times…
Guest Host: Tatsuya Nakagawa
Mar 6 • 5 min
Today we have a guest speaker, Tatsuya Nakagawa (aka Tats). Between 2006 and 2008, Tats and his business partner wrote a book about creating strategies to become successful on new product innovations. They got a testimonial from the co-founder of Apple,…
Putting Client Ad Spend On The AmEx
Mar 5 • 5 min
A good part of our monthly revenue comes from client ads spend. This is client money that we use to buy ads on Google and Facebook. In the past we used a debit card to make these media purchases. The debit card was linked to the checking account where all…
Onboarding Email Using a Freelancer and Integromat
Mar 4 • 4 min
Here at Array Digital we love the automation tool we use called Zapier. We use it for everything. Recently however, Erik discovered a new program that might be better than Zapier and is way more powerful. It’s called Integromat. He found out about this…
Guest Host: Whitney Duenas
Mar 3 • 5 min
Today’s guest host is Whitney Duenas, fellow podcaster of Bold Hustle Podcast and owner of Barre by the Bay. Barre By the Bay is a boutique fitness studio in Virginia. One of the first things that came up in opening the studio was figuring out whether to…
Flying Private
Mar 2 • 4 min
Shortly before Erik and Kevin merged to form Array Digital, they were working for a mutual client. At one point that client asked them to travel up to Rockville, MD for a meeting. As soon as Erik read that line in the email he began to dread the idea and…
Giving Shout-outs To Those Who Review The Podcast
Mar 1 • 3 min
Today’s episode is a shout-out to our podcast listener Craig Dewart. Erik connected with Craig on Twitter through direct messages. As a result of those messages Craig was introduced to this podcast. Craig offered to leave a review for the podcast. Erik…
Shutting Down The Office During The Holidays
Feb 29 • 3 min
Two years ago we started a holiday stand down period. What this means is that operations continue as usual, but the team does it all from home. We had noticed that business slows down considerably between Christmas and New Year’s, and likewise the need…
Book As Many Speaking Events As You Can
Feb 28 • 3 min
Speaking events are important because they help to grow your business. It’s getting your name out there in front of prospects or people who may know someone who could benefit from your services. It generates new relationships and paints you as the expert…
Digital Marketing Trends for 2020
Feb 27 • 4 min
Erik recently put together an eBook titled Digital Marketing Trends for 2020 because digital marketing changes on basically a daily basis. Typically that happens on social media or in search and it can be overwhelming how fast and frequently the…
You Have To Do Video
Feb 26 • 3 min
If you’re an entrepreneur and are the face of your business, you - as the business leader - need to be doing video. It should be part of your plan and your social media because you need to be getting your face out there. One of Kevin’s goals is to sit…
The Difficulty In Raising Rates
Feb 25 • 5 min
Something we’ve found a little challenging is how to increase rates for our older clients. New customers don’t really have an issue with our current rates and value proposition, but we have several clients that have been with us for years who pay lower…
Kevin’s High School Side Hustle
Feb 24 • 2 min
In this episode Kevin talks about the side hustle he had during high school. Kevin grew up in Chincoteague. It’s a small island town on the coast of Virginia. The town is known for fishing, boating, and seafood. Kevin came up with the idea of catching and…
The Problem Hiring Freelancers
Feb 23 • 4 min
Back in the day, when Erik first started his business, he worked as a freelancer. He kept his day job and worked on his business on nights and weekends. This meant he was working long hours almost seven days a week. As his business grew, and he got to the…
Kevin Can’t Stop Selling
Feb 22 • 3 min
Kevin has a passion for sales. Since hiring our Business Development Manager, Glen, last year, Kevin has changed the way he approaches sales himself. Before he used to take on leads from every funnel, but these days he’s focusing more on networking and…
Undecided about a way forward? Ask your audience for their help
Feb 21 • 4 min
One of the most helpful ways to find out what your audience wants from you or could benefit from is to ask them. You could ask them one-on-one or you could direct your question to your entire audience on social media. One way Erik likes to do this is by…
Use Perception to Your Advantage
Feb 20 • 3 min
Kevin talked recently about expansion, applying for awards, getting yourself out there with video, etc. What this does is create buzz and build a perception within your local community or market. Plan things out and push things out to the masses. — Erik…
Meeting the CEO of Morgan James Publishing
Feb 19 • 4 min
Recently Erik attended a fireside chat with the CEO of Morgan James Publishing. Morgan James is a New York based publisher but the CEO, David Hancock, lives near Erik in Virginia. Erik thought that was pretty interesting and during the talk he found out…
Always Be Expanding
Feb 18 • 2 min
Whether or not you are experiencing expansion and growth, doesn’t mean you shouldn’t be portraying that. You need to have a job/career page that lays out the job openings for jobs you would normally want to fill even if you are not actively searching for…
Project Management Has Helped Erik Through The Years
Feb 17 • 5 min
In this episode Erik talks about his experience being a PMP. PMP stands for Project Management Professional. It is a certification from a professional organization called the Project Management Institute (PMI). Erik got started with project management…
Kevin’s First Business as a Kid
Feb 16 • 3 min
Kevin’s first job was when he was about 10. A little backstory: his dad started his own business at 8 years old carving decoys that are used for duck hunting. It’s become a piece of art and a collectible so people pay a lot of money for them. He still…
Don’t Just Connect on Social Media. Engage!
Feb 15 • 5 min
You are probably on social media. A lot of people tend to accumulate followers or connections on social media and then don’t actually talk to them. They may post on their timeline and hope they see what they’re posting without any kind of engagement. On…
Drip Campaign for New LinkedIn and Twitter Followers
Feb 14 • 4 min
Have you heard the phrase “drip email marketing”? This is when you provide your email to a company, brand, or influencers and they send you a series of emails over a specified amount of time. The idea here is that you are slowly building up the other…
Decide What Business You Want To Be In
Feb 13 • 3 min
Within the first two years of working for himself Erik realized he didn’t really know what business he was in. As crazy as that sounds this seems to be a common problem with many new entrepreneurs. In the beginning when you’re just trying to put food on…
Set Your Goals Just Out Of Reach
Feb 12 • 3 min
When setting goals for yourself people may tell you not to set them too high because they will be hard to achieve, you may fail, and you’ll be disappointed in yourself. But, Kevin is here to tell you why you should do the opposite. We were recently…
Driving to Machipongo to Meet Someone Several Steps Ahead of Us
Feb 11 • 5 min
Erik recently went to Machipongo, VA to meet with someone who he bumped into on LinkedIn who is significantly further ahead in his digital marketing career (about 10 years ahead). Erik drove over for lunch and they had a meeting that Erik found extremely…
Traveling for a Prospect: To Travel or Not To Travel
Feb 10 • 3 min
At Array Digital, we don’t typically travel for sales. We don’t go to trade shows because that’s not our kind of marketing. But if we have a prospect that reaches out to us, Kevin is willing to do the traveling and take the meeting. This came up recently…
Hardest Decision In Business: Hiring The First Employee
Feb 9 • 5 min
Erik recalls the hardest decision he’s ever had to make in business, to date. That decision was hiring his first employee. Like most new entrepreneurs he found himself in a position where he was overwhelmed with work but he wasn’t overwhelmed with cash.…
Apply for Awards
Feb 8 • 3 min
“If you qualify, apply.” —Zack Miller, author of Anomaly If you’re winning awards, it is PR, free media, and free marketing for your company and it shows that you are growing, your business is active, and that you’re doing a great job. People (customers)…
Losing A $15,000 Deal. Lesson Learned: Others Have Failed Too
Feb 7 • 4 min
We are in the process of losing $15,000 a month in recurring revenue for a single client’s ad spend. We have been talking to them for a couple of weeks and it is imminent. As much as we don’t like it there are a few important lessons that we learned from…
Rely On No One
Feb 6 • 2 min
After reading a call for more activities for entrepreneurs in Hampton Roads, Kevin thought to himself that it’s the responsibility of the entrepreneur to find things to get involved with in his or her own industry and area. So to say that you need more…
Erik’s Thoughts On Crowdfunding
Feb 5 • 4 min
A couple of months ago Erik posted on Twitter, asking his followers to ask him anything about starting a business or anything related to digital marketing. He received a question from Sean Burke, who works with him at Array Digital. The question was what…
Success Is Your Obligation
Feb 4 • 2 min
Kevin opens up this episode by quoting Grant Cardone, author of The 10x Rule, “Success is your obligation”. It is your duty, responsibility, and obligation to be successful. Your colleagues, your team, and your family all depend on you. You have to try…
How Guest-Hosting Benefits Both Parties
Feb 3 • 3 min
Erik recently guest-hosted another podcast/flash briefing called The Instagram Stories by Daniel Hill. Daniel has done this in the past when he goes on vacation and either doesn’t want to record or can’t. It was, of course, great exposure for us but also…
Commit First, Figure It Out Later
Feb 2 • 2 min
Always commit, go right after it. There are a million excuses why you might not want to but just commit and then think about how you’ll pull it off right after. You won’t grow unless you jump on opportunities. It’s more likely that you’ll get to the next…
2 Heads Are Better Than 1
Feb 1 • 3 min
You’ve certainly heard the saying “2 heads are better than 1” and it certainly applies here at Array Digital. It’s better to grab a few heads and brainstorm on an issue than being isolated. It’s often easier to be creative with others participating in the…
Declare Yourself the Expert
Jan 31 • 2 min
Be bold and declare yourself an expert even if you’re still learning in your field; this will force you to learn that much faster. If you say this to people, they’re going to believe what you say but you do need to back that up. I don’t know about you but…
Do I Need a Lawyer to Start a Business?
Jan 30 • 4 min
Erik was recently asked, “do I need a lawyer to start a business?” It’s a good question because there’s a lot of questions when starting a business that go into the legality of what type of entity you’re trying to form whether that be an LLC, a sole…
11 Tips to Own The Space in Your Market
Jan 29 • 4 min
You want and need to be the company that people first think about when they hear something from your industry or about the product or service that you offer. Here are some tips and tactics we’ve used here at Array Digital to make that happen: 1. Create a…
Accidentally Calling Someone I Fired 2 Years Ago
Jan 28 • 4 min
Recently, Erik went to call a client from his car and he was using a voice prompt to do this. The client’s name is very similar to that of an employee who Erik had fired 2 years ago. So, of course, he ended up calling this person and Erik realized it as…
Using Virtual Assistants
Jan 27 • 3 min
Have you ever thought of using a virtual assistant for some of your everyday tasks? If not, you should consider using them for one-off tasks or tasks that your team is too experienced for. Take a look at the daily tasks you have and ask yourself if there…
Don’t Let Anyone Block Your Work
Jan 26 • 4 min
How many times has a client or customer hired you to do something but you’re actually dependent on them to get your work done? This happens all the time at Array, especially with new clients because at the beginning of a contract, we need access to many…
Hold An Event and Claim Your Spot in The Market
Jan 25 • 3 min
Think about the State of the Union address or Economic updates that banks and economists hold. We’re doing the same concept but we’re going to tell the local market about what’s going to be trending in digital marketing this year. This allows us to own…
How to Improve Your Customer Experience in Retail
Jan 24 • 5 min
Erik’s wife, Lia, recently had a horrible shopping experience at JoAnn Fabrics and wanted to share all the things that go wrong so that you can avoid making these mistakes at your own retail establishments. So, Lia went in knowing exactly what she wanted…
Revenue or Profit: Which is More Important?
Jan 23 • 5 min
Today, we’re talking about money. Which is more important to you: revenue or profit? Has it changed over time? In the beginning, when Erik was just getting started with freelancing, it was revenue. He just needed legitimate work so he could build up his…
Knowing When a Prospect Is Not a Fit
Jan 22 • 4 min
One of the things Erik focuses on in the sales process is validating if the prospect is a good fit for the company. In periods of time where there are a lot of potential clients and sales activity, it’s especially important to do this because you have to…
I Want My $2
Jan 21 • 4 min
Erik was a paperboy in his townhouse neighborhood when he was growing up. Now, his friend’s older brother also had a paper route but he didn’t want to have to ask the customers for money to pay for the newspapers, part of which he’d keep and the other…
How to Handle an Employee Whose Hearts Not in It
Jan 20 • 4 min
Several jobs ago, Erik was the manager of a group of software developers and there was one girl in particular there that everybody liked and was very good at her job. Erik could tell, however, that her heart wasn’t in it, she wanted something else out of…
What’s Late? Deliverables vs Random Tasks
Jan 19 • 4 min
Like many companies, we track everything we do around here. We use a task tracker called Asana. It’s important to keep a pulse on all of the work that needs to be done and whether it’s late or not. Even if something’s not going to be done on time, it’s…
When You Can Remold the Reality of Your Situation
Jan 18 • 5 min
Many years ago when Erik worked for his last employer, he was given a project out of Boise, Idaho which was in real trouble. By the time he was assigned to the project, the customer was furious. Erik decided he was going to save this project. Everyone…
Be Flexible and Prepare for Change
Jan 17 • 3 min
Running a business is very hard and nothing stays the same. You have to continually plan and be ready for change; the market could change, the economy could change, employees could leave, you try a marketing or sales effort and it fails. Never get…
The State of Digital Marketing Address
Jan 16 • 3 min
In this episode Erik talks about a big event Array Digital has coming up soon. It’s called the State of Digital Marketing Address and it’s taking place February 20, 2020. We’re pretty good at putting together a Meetup that takes place once a month in…
Thank Your Unhappy Customers
Jan 15 • 3 min
Kevin starts this episode by quoting Bill Gates, “Your most unhappy customers are your greatest source of learning.” Kevin wholeheartedly agrees. Kevin recounts how for years he steered clear of unhappy customers. Whenever someone became unhappy he tried…
Should I Use A Contract For My First Gig?
Jan 14 • 5 min
In this episode Erik talks about whether you should have a formal contract if you do freelance work. Erik admits that in the beginning of his freelance career he did not have a proper contract. He would email clients a proposal, they would agree are the…
The Biggest Lesson Learned In Reaching $2M In Recurring Revenue
Jan 13 • 5 min
Erik was recently asked what the biggest lesson learned was in getting to $2M a year in recurring revenue. Erik is not a big fan of questions like these because it forces you to generalize years of experiences and mistakes into one simple statement. It’s…
Do Not Compromise When Hiring an Employee
Jan 12 • 5 min
Hiring employees is a very important job that you have to do as the leader of your company in order to keep improving your company. If you’ve ever had a bad employee, coworker, or peer makes you realize you don’t want to take shortcuts on this process. We…
Stockholm Clients
Jan 11 • 3 min
We have a special guest for today’s episode. Kevin Griffin is the owner of Swift Kick - a software training and consulting company in Southeast Virginia. Have you ever heard of Stockholm Syndrome? It’s an interesting phenomenon that sometimes occurs to…
The Power Of Goals
Jan 10 • 4 min
Early in 2019 Erik made a resolution to run a thousand miles that year. He wasn’t sure how he would do it but he calculated he would have to run two and 3/4 miles everyday. He decided he would run three miles a day to give himself a little bit of a…
The Key To Rapid Business Growth
Jan 9 • 4 min
Today, we have a guest host, Scott Baxter, the CEO of PlayYourCourt.com. For those unfamiliar with Scott’s website, it connects tennis players with other tennis players and tennis coaches. His advice is quick and super actionable. One of the things that…
Don’t Be Cheap When Sending Mailers
Jan 8 • 5 min
In this episode, Erik talks about a recent mistake that he made in deciding to send out over 300 mailers himself. His mail list was made up of numerous past and present business and personal contacts. First, he obtained a quote for a third party company…
Daniel Hill’s Quick Tip to Take Advantage of Twitter
Jan 7 • 4 min
Today, Daniel Hill, Instagram Stories flash briefing host, talks about something he’s been doing for a long time that is starting to pay off. He has recently been spending time on Twitter looking speaking opportunities. He has a formula that you can adapt…
LLC vs S Corp
Jan 6 • 5 min
There are two main types of legal entities one can become when opening a business. One is an LLC, which stands for limited liability company. The other is S Corp which stands for S Corporation. There are other variations but these are the two main types.…
Do I Need An Accountant To Start A Business?
Jan 5 • 4 min
Erik is pretty active on Twitter. He often gets questions about entrepreneurialism there. One of the questions he gets asked often by new business owners, or people who are thinking about starting their own business, is whether they need an accountant in…
Why We Charge Employees $5 For A Gym Membership
Jan 4 • 5 min
When Erik and Kevin first decided to add gym membership as an employee benefit they realized there were a couple of ways of handling it. One way was they could let their employees choose the gym they wanted to join and submit for reimbursement every…
Take Care of Your Health
Jan 3 • 2 min
If you’re an entrepreneur, you’re not going to be able to change the world if you’re not healthy because it’ll derail your progress. It’s easy to say I’ll do it later, things naturally get pushed to the side when you’re working on stuff. This year, Kevin…
The Benefit Of The Benefit
Jan 2 • 4 min
In this episode Erik talks about a book that he is currently reading by Joe Sugarman. It’s about ad copy writing. Erik considers himself a pretty good writer when it comes to storytelling but ad copy writing is different. We do a lot of writing here at…
Crushing Sales Goals
Jan 1 • 3 min
Today, Kevin is sharing an update on Array’s revenue. We had a sales slump between the 2nd and 3rd quarters but we’ve come out of that strong. We exceeded our annual goal of $1.8 million in annual revenue; at the time of this recording, we are at about…
Legacy Work Turning Into A $37,000 Project
Dec 31, 2019 • 5 min
In this episode, Erik talks about his first project as a freelancer. Years ago when Erik’s work on DoD projects was coming to an end, he knew he had to start building up his commercial portfolio.He went on a site called elance.com (which has since…
Failure is Necessary
Dec 30, 2019 • 2 min
Have you ever failed? We definitely have. Within businesses, ideas, initiatives, we’ve all failed but the most important thing to learn is that failure is necessary to success. You’re going to fail, it’s not always going to work. Failure is what makes you…
We Hated Our Website And Kevin Built A New One Page By Page
Dec 29, 2019 • 3 min
We have gone through a few different versions of our website over the last two-and-a-half to three years. The latest version is a blue and white theme, and we’ve had it for at least a year. We had previous versions that we made several tweaks to along the…
Don’t Pay for Your First CRM
Dec 28, 2019 • 3 min
If you’re a larger company with a larger sales team, you may need something more complex than this. But if you’re an entrepreneur, there’s free options out there. We made a mistake 2 years ago to get the marketing version of Hubspot, paying about…
Have Your Heard About The Email Newsletter?
Dec 27, 2019 • 5 min
When we first started the newsletter we weren’t sure what to put in it and it wasn’t very good. Erik recalls some of our early newsletters having content that really wasn’t relevant to the work we do at Array. He’s never really been a fan of receiving…
Learn, but Then Share
Dec 26, 2019 • 3 min
Always be learning. This sounds obvious and you’ve probably heard it from a lot of people but Kevin took it for granted for a while, not reading books or taking in new content. He changed that up this year taking the time to read books and gain new…
Transforming The Quarterly Business Reviews
Dec 25, 2019 • 5 min
For some time now we’ve had the concept of holding quarterly business reviews with each of our clients. This used to take place between our operations team and the client but our team quickly discovered this wasn’t often enough. They took it upon…
Is Your Website Selling for You?
Dec 24, 2019 • 4 min
Almost every day, we’re meeting with prospects that have websites that do not perform: they load slowly, aren’t optimized, aren’t producing leads. And these are big brands that we’re going after in our region. We always come in and say we can improve your…
Changing Pay To Twice A Month
Dec 23, 2019 • 5 min
About two years ago we read the book Profit First. In the book the author essentially tells you how you can gain control of your finances. Most people consider profit to be the money that’s left over at the end of the month. But, the author of this book…
No Money, No Problem
Dec 22, 2019 • 3 min
Don’t be concerned with money when you’re first getting started. If you’ve started a business and you’re looking to grow rapidly, you’re probably thinking that money could help with all the issues you come across. Money is a concern no matter how big you…
How The Business Became Focused On Digital Marketing
Dec 21, 2019 • 5 min
A couple of years ago, in the time between Christmas and New Year’s, (our typical slow season), Erik had some time to take a deep look into the company’s books. He wanted to see if he could predict how much money the business would make in the coming year…
When To Waive Fees For A Client
Dec 20, 2019 • 3 min
We have an entry fee of $375 a month that we charge all new clients. This is the base fee for professional services upon which all other services get added to. This fee tends to disqualify smaller businesses and startups from working with us. It is not as…
How Profit Seems To Shrink As Business Grows
Dec 19, 2019 • 5 min
One of the things that Erik has noticed when running a business is that he made a lot more money in the early days. Years ago, Erik was working on DoD contracts with one other partner. They were working 40 hours a week and charging big bucks for their…
Updating Our Onboarding Process
Dec 18, 2019 • 3 min
We recently ran into a problem with a new client about the activity that was happening within the first couple weeks of signing them. Erik and Kevin traveled out of town to meet with this client knowing there were some areas of confusion on the client’s…
How Did Erik’s New Year’s Resolutions in 2019 Go? What Will You Do in 2020?
Dec 17, 2019 • 6 min
For 2019, Erik tried something new when it came to his New Year’s resolutions; by actually setting resolutions he couldn’t just achieve with one event. They were resolutions they’d take all year to accomplish: some behavioral changes and others were big…
Always Be Networking
Dec 16, 2019 • 2 min
Kevin has spent a lot of time networking, he built his business on networking, and it has served him very well. As an entrepreneur, you should never stop networking because it’s all about who you know no matter where you are or what you do. But in…
Looking Through Your Expenses Every Month Might Yield Extra Funds
Dec 15, 2019 • 4 min
Every month, Erik looks at the company’s financial statements - bank statements and credit card statements. He looks through each line item one by one and questions whether or not the company needs that thing still. Almost without fail, he finds something…
How To Cultivate Business Relationships in a Completely New Market
Dec 14, 2019 • 4 min
Recently at a black-tie event, Erik ran into his lawyer, Gabe McCoy, whom he talks to a lot about entrepreneurialism. Gabe has been going out to Dallas for several years getting work. Gabe was the one that originally planted an idea in Erik of doing…
Instead of Netflix & Chill, Work on Your Business
Dec 13, 2019 • 4 min
Every once in awhile, Erik has to come in and do extra work outside of the regular 9-5 because most of that time is dedicated to assisting employees, conducting meetings, etc. He’s realized that his work here is not to get his own work done but to make…
Stop Wasting Money - Use a Prepaid Debit Card to Stop the Bleeding
Dec 12, 2019 • 6 min
Have you ever had a subscription service that kept charging your credit card even after you tried to get them to stop? This has happened a couple of times for Erik. The first time was when he and Kevin first merged companies over 2 years ago. There was…
What We Do About Late Payments
Dec 11, 2019 • 5 min
In business when you’re done doing work, you send out an invoice complete with a payment term which is how many days you allow your client until they’re supposed to pay you in a system called Accounts Receivable. We track all of it down to the invoice and…
Be Platform-Agnostic
Dec 10, 2019 • 4 min
You probably know a couple of companies that specialize in a certain platform. There’s a common phrase, “The riches are in the niches,” and while that can be a good route to take, it can also be dangerous. Why? Because platforms come and go. For example,…
Cutting Profit for Growth
Dec 9, 2019 • 3 min
A lot of times in business, you have to counter between making a profit and growing your company. Some companies have the best of both worlds but unfortunately, we are not one of those companies. We are in the early stages of growth and in order to…
Defying the Typical Job Posting Methods
Dec 8, 2019 • 4 min
Erik and Kevin decided to hire another salesperson in addition to Kevin who is a business developer. Instead of simply putting an ad in a newspaper (which you should really stop doing) or online somewhere, we wanted to first get the message out ourselves.…
Erik’s Advice for Freelancers & Entrepreneurs
Dec 7, 2019 • 3 min
Back in the days of Erik’s software development business, he got a lead about a company that had an application that’s PHP, a programming language that Erik didn’t support. But he went ahead and took the meeting thinking there might be some other way he…
Startup Advice
Dec 6, 2019 • 3 min
Kevin loves when people ask him for entrepreneurial advice and his advice is simple: Invest and save money right away. That doesn’t mean quitting your job with no backup plan just so you can get started. When it is time, you’ll be able to feel it. His…
Giving a Bad Employee Too Many Chances
Dec 5, 2019 • 5 min
About 3 years ago, Erik had an employee who worked for him, starting off with very little experience but was very talented at what he did. He worked out very well from a work-product standpoint. He’s noticed over the years that employees come in as a…
Before 9 am
Dec 4, 2019 • 3 min
“Lose an hour in the morning and you will spend all day looking for it.” Kevin used to work late and get up late but in the last 2 years, he’s been waking up at 5 am and no it wasn’t an easy change but it is one that’s changed his life and increased his…
Screening Questions in the Hiring Process
Dec 3, 2019 • 5 min
Do you have a recruiting process? A defined process for finding quality people that want to work for you and how do you determine whether or not to bring them in? We have a very defined process for creating a job ad, posting that, and where we post those…
Client Welcome Packet
Dec 2, 2019 • 4 min
About a year ago, we developed a client welcome packet which is a combination of our communication plan, what the client can expect, everything from billing to deliverables, etc. This puts a lot of things out in the open and simplifies a lot of processes…
Owning Up to Your Mistakes Makes People Respect You More
Dec 1, 2019 • 3 min
Erik now works under the philosophy that if you screw something up, it’s best to just own up to the mistake. At his previous jobs, he would play the corporate game where he just wouldn’t mention it, would imply that other people made the mistake, or he’d…
Why and How We Charge an Entry Fee
Nov 30, 2019 • 3 min
At Array Digital, we have an entry fee and what we call it is “fundamental Professional Services.” It’s a group of services and products that we offer to every single one of our clients, it’s non-negotiable, but it does have a fee so essentially it’s an…
Never Build Your Own Task Tracker
Nov 29, 2019 • 3 min
When Erik first started his custom software development business 6 years ago, he needed a way of keeping track of tasks for both the company and the clients. They tried to build their own task tracking tool and they ended up abandoning it. It took…
Social Media Themes
Nov 28, 2019 • 4 min
Recently, Kevin has been organizing his social media content (particularly on LinkedIn) into themes for each day of the week. He created a design board with 2 themes for each day of the week and designed post graphics to go along with each of those days,…
Communicating with Clients
Nov 27, 2019 • 4 min
One of the things we do very well at Array Digital is communicating with our prospects and clients. We put a lot of effort into communicating with our clients. Back about 12 years ago, Erik worked for a retired Commander in the US Navy at a DoD…
Firing Your Client’s Vendor
Nov 26, 2019 • 3 min
Recently we had the pleasure of unseating a competitor that worked with our prospective client and it all culminated in us writing a letter for the prospect to fire the other vendor. It was a very rewarding feeling. The way we actually got this client was…
Katya’s Advice on Starting a Business
Nov 25, 2019 • 4 min
Today we’re joined by a special guest: our administrative assistant, Katya! Years ago, Katya opened and closed a Latin dance studio because, like many new business owners, she overlooked a lot of steps required in starting a business. One of the mistakes…
Why Erik Focuses on the Negatives in Business
Nov 24, 2019 • 4 min
One of Erik’s friends recently asked why most of his podcast episodes are about the negative things going on in the business, surely there are some positives. And he’s right but Erik talks about the negatives because he knows there’s so much potential…
Your Net Worth Is Your Network
Nov 23, 2019 • 4 min
Erik recently reconnected with a contact he met about 3 years ago when he was doing software development. Since then, Erik has focused on digital marketing and his contact is now an executive director at an organization that throws a lot of events in…
Copper Heist Teaches Erik: Don’t Get Greedy
Nov 22, 2019 • 4 min
Erik’s first job out of college was as a construction engineer because his major in college was Civil Engineering. He moved to Norfolk and very quickly there was a project where a couple of old buildings were being demolished and some guys decided they…
HARO Is The Perfect Source For Free PR For Your Business
Nov 21, 2019 • 5 min
There’s an email newsletter named Help a Reporter Out (HARO) which Erik has used off and on over the years. This is the concept: there are reporters at publications that want a source for an article they are writing. They put out a query saying they need…
Calculating Your Annual Growth Rate
Nov 20, 2019 • 5 min
About a year and a half ago, we were putting a tremendous amount of effort into tracking our expenses. We created a whole bunch of bank accounts and processes to track and lower our expenses. But Erik also realized we were doing almost nothing as far as…
All My Coaches
Nov 19, 2019 • 5 min
Do you work with a business coach? Erik has realized that there are a lot of blind spots in business and entrepreneurship and that’s where a business coach becomes very helpful. The very first business coach that we brought in was Zack Miller, a local…
What NOT To Do During a Sales Slump
Nov 18, 2019 • 3 min
We have recently been in a sales slump, despite lots of meetings, prospecting, etc. The wrong thing to do during a sales slump is to start signing clients that are not a fit simply because you want to hit some numbers. It’s easy to fall into that but…
Speaking at the Project Management Institute’s 25th-Anniversary Dinner
Nov 17, 2019 • 4 min
Erik was recently invited to speak at an organization he used to be a president of, the Project Manager Institute’s local chapter. They were having their 25th anniversary as a chapter and Erik was invited to speak about his PMI experience. Erik showed up,…
Erik’s Most Influential Business Book Recommendation: Profit First
Nov 16, 2019 • 4 min
Anytime someone asks Erik what his favorite business book is, he almost always says Profit First. It’s written by Mike Michalowicz and it’s a fantastic book that Erik can’t stop talking about that’s completely transformed his relationship with the funds…
Guidelines For Working From Home
Nov 15, 2019 • 4 min
Here at Array Digital, we’re pretty lenient; we offer PTO and the opportunity to work from home when necessary plus 4 remote employees who work from home every single day. The majority of the team is expected to be in our Chesapeake office from 9-5…
When Good Employees Decide to Move, Keep Them as Remote Workers
Nov 14, 2019 • 5 min
Today, Erik calls out a few of Array Digital’s employees but not for what you might think, but because they are great employees. Each one has had a situation where they were moving and would be leaving the company as a result but Erik and Kevin have…
Quality Assurance
Nov 13, 2019 • 4 min
Quality is one of our core values at Array Digital. We now have a documented process for handling quality assurance. Of course, for every company, you’re going to mess up something, somewhere but we want to keep that to a minimum. This ensures we put out…
Why You Should Convert Your Clients to ACH
Nov 12, 2019 • 4 min
Erik has talked before about payment terms and the importance of getting the money your clients owe you as quickly as possible. Most companies ask for net 30 payments but that puts you into a cashflow bind. It would be ideal to have a net -30 but in…
What Are “C” Players, aka Terrorists, in Business?
Nov 11, 2019 • 4 min
There’s an index you can do to quickly figure out who you’re A, B, C, and D players are on your team. Here’s how: Draw out a quadrant (four boxes) with ‘Core values’ on the y-axis and ‘Performance’ on the x-axis. In the top left box, you’ll put the letter…
Subscribe to Our Newsletter
Nov 10, 2019 • 2 min
Do you subscribe to email newsletters? We certainly subscribe to quite a few and some of them provide value while others don’t (in which case we unsubscribe). Today Erik lets you know about the newsletter we have here at Array Digital: sent out every 2…
Bad Reviews From Being Overly Ambitious
Nov 9, 2019 • 4 min
At Erik’s last job as an employee, he received a not so great annual review. At the time he already knew that it was time to leave to work for himself, and he had expressed to his supervisor that he wanted more out of his career. The supervisor said that…
Providing Quality With Everything You Sell
Nov 8, 2019 • 4 min
Erik used to co-own a bakery with his wife. She worked there full time and Erik worked there after working his full time job, doing mostly back office work. He’d come up with business ideas and would implement them at the bakery. He started having the…
Lessons From Becoming An Eagle Scout
Nov 7, 2019 • 5 min
So Erik scrambled and started his Eagle Scout project at a nearby park. He and a crew of volunteers worked for a weekend and started a project, but he dropped the ball and didn’t go back to finish it until about a month later. So much time had passed that…
Buying Commercial Property for Your Business
Nov 6, 2019 • 4 min
The office space that we’re currently in is one Erik actually owns and bought about 2 years ago. The first office space we were in was really small although it was tri-level; go down and you’re in a basement that we used as a conference room and up to…
The Importance of a Name
Nov 5, 2019 • 5 min
The name of Erik’s previous company was 80|20 picked because he was looking for a company name that was short, abstract, and related to business (the 80/20 rule) with an available domain name. About a month or two into it, someone asked if it meant “80%…
Why You Need a Service Level Agreement
Nov 4, 2019 • 3 min
Service Level Agreements, or SLA, are what to expect when you’re hiring a web hosting company: the response time, the communication, and what you can expect from them if support is needed. We went ahead and put one together recently and it covers a wide…
How I Scored an In-Person Interview at Microsoft
Nov 3, 2019 • 4 min
Erik started his career as a construction project manager because he had a degree in civil engineering for about 6 years then moved to custom software development which he did for about 15 years. Seems like a huge change in careers, and it was. But there…
Podcast Interviews
Nov 2, 2019 • 4 min
Kevin was recently asked by multiple people to be a guest on their podcasts and it was a yes without hesitation. It would give him more practice talking off the cuff and unscripted. For example, he was recently on a podcast called Rider Flex which will be…
How Erik’s Focus Has Changed Due to Company Growth
Nov 1, 2019 • 4 min
Today, Erik gives a quick update on some of the things he’s been working on in the company recently. Things have changed for him on a personal level: In the beginning, Erik was involved in every aspect of the company but as the team has gotten larger,…
Creating an Effective Communication Plan
Oct 31, 2019 • 5 min
Do you have a communication plan? Well, Kevin is here to talk about the communication plan we’ve worked hard to put together over the years. Communication is the most important thing you can have with your clients. Often times when we’ve had issues in the…
Wasting Money Advertising in the Virginian-Pilot
Oct 30, 2019 • 4 min
Many years ago when Erik and his wife owned a bakery, they were pretty unsure of how to go about advertising. They tried different things: coupons, running ads in the paper, he even applied for co-op dollars to offset advertising. Facebook advertising was…
A Painted Picture
Oct 29, 2019 • 4 min
Erik retells a story of how he flew all 472 employees to Las Vegas for the holiday party. The company finally broke $100 million and they’ve been saying they’ll throw a huge party when they do. There’s a large room with many round tables that seat 8,…
The Company Cheat Sheet
Oct 28, 2019 • 4 min
If you’re like Erik then you likely have a lot of information about the company in your head that others in the company need to know about. Erik has written that information down in two separate documents. First, there’s The Company Cheatsheet which is…
Selling Lollipops for a Skateboard
Oct 27, 2019 • 4 min
When Erik was back in high school, he really really wanted a skateboard and they were $120 (for the late 80s, that’s pretty pricey) and he didn’t have that money. He’d always done paper routes and shoveled snow and cut grass around the neighborhood but…
The Ups And Downs Of Sales
Oct 26, 2019 • 3 min
In this episode, Kevin provides a sales update. In the third quarter of the 2019, the company crushed their quarterly goal of $30,000 in new monthly recurring revenue by August. But in reality, there was a slowdown of sales activity and meetings in July,…
Offering Discounts For ACH
Oct 25, 2019 • 5 min
For a long time, Erik has been charging an extra 3.5% when clients want to pay by credit card because of the extra expense of accepting a credit card. Only about 5% of clients opted for that payment option. But that meant that a lot of clients paid by…
The Coaching Leadership Style
Oct 24, 2019 • 3 min
Kevin recently attended a leadership workshop. One of the leadership styles he learned about was the coaching style. Coaches need to know when to draw the line between when to coach more and when to declare an employee is not the right fit. Core values…
Why We Allow Freelancing
Oct 23, 2019 • 5 min
At Erik’s last employer, the company explicitly forbid employees from freelancing. Many of the people at the company, Erik included, had a strong desire to freelance and thus were technically violating the company policy. What that meant was that many…
To Niche Or Not To Niche
Oct 22, 2019 • 3 min
Today Kevin discusses niching for a certain segmentation of the market. We’ve never been niched at Array Digital. Niching is when you focus very narrowly on a specific clientele or product. As an example of a niche, if you’re a clothing company you may…
Friends And Family Discounts
Oct 21, 2019 • 4 min
Back when Erik co-owned a bakery with his wife, a lot of people that they knew would ask for a freebie or for a discount. At first they complied. But they realized they were doing just as much work as for anyone other customer, but were doing it at no…
NPS Score Update
Oct 20, 2019 • 4 min
If you’re unsure what NPS is, it stands for Net Promoter Score and it’s used to gauge a company’s relationships with their clients. It serves as an alternative to traditional customer satisfaction research and is correlated with revenue growth. You ask…
Scan And Shred Everything
Oct 19, 2019 • 5 min
Back when Erik co-owned a bakery with his wife, he worked full time at his day job and he helped at the bakery by taking care of all the back office administrative work. There was a lot of paper documentation that Erik had to take care of - receipts, time…
Remove Emotion From Your Decisions
Oct 18, 2019 • 2 min
In this episode, Kevin talks about letting emotions drive business decisions. When Kevin meets with prospects or clients, sometimes he can tell that they have an emotional attachment to certain things or concepts. An example is if they want to focus one a…
A Better Way To Respond To Layoffs
Oct 17, 2019 • 4 min
A long time ago when Erik was working at his first software development company, he was the manager over about 6 developers. When he first started, everything was going well but as time went on, he started to hear grumblings about this facility they’d…
Social Media KPIs
Oct 16, 2019 • 3 min
We measure many KPIs on a weekly basis, and several of them revolve around social media. For our own brands - Kevin, Erik, and Array Digital - our goal is to post 70 times per week. We’ve posted as many as 196 some weeks. This quarter we changed our KPIs…
How To Know When To Cut The Cord On Your Business Initiatives
Oct 15, 2019 • 4 min
We’ve talked in the past about Marketers Anonymous, our meetup that started in Norfolk, VA that is an excellent networking opportunity for local marketers. We expanded into Newport News and Orlando. Why Orlando? Well, at one point we had two clients there…
Why You Owe It To Your Company To Abandon Tools You’re Not Using
Oct 14, 2019 • 4 min
Do you have any tools you feel like you’re “supposed” to use but don’t? Or any processes you’re “supposed” to follow but you really don’t? We certainly do here at Array Digital and Erik has had this problem for basically his whole career. And a lot of…
Why You Might Need to Hire a Quality Control Inspector
Oct 13, 2019 • 3 min
When Erik was a 2-man shop, he worked pretty much non-stop. Every once in a while, his family or someone would interrupt wanting to do something non-work-related. One particular Saturday, he went to the movies with his family, finishing up some code right…
The Power of Your Rolodex
Oct 12, 2019 • 3 min
In episode 271 of Journey to $100 Million, Kevin talks about the power of your personal Rolodex. What Kevin means by that, is the collection of the people you rely on, you trust, and whose services you use. With the use of these individuals within your…
Clearly Defining the Costs of Breaking a Contract
Oct 11, 2019 • 4 min
In episode 270 of Journey to $100 Million, Erik discusses contracts, monthly recurring revenue, and the details that have helped us communicate our scope of work to clients. When we sign with someone at Array Digital, we put a lot of effort upfront into…
No Risk = No Reward
Oct 10, 2019 • 3 min
Being an entrepreneur is risky. You give up stability. You may fail. You may not be able to pay yourself. But, it can also be rewarding; potentially unlimited pay, time with family, and full control of your destiny. What risks are you taking to grow your…
Effective Sales Funnels and Landing Pages
Oct 9, 2019 • 5 min
In episode 268 of Journey to $100 Million, Erik answers a question asked of him on Twitter by Stuart Crane, the CEO of Voice Metrics. His question was: “What makes an effective sales funnel and landing page?” Erik stresses that you have to keep in mind…
Networks Are Powerful When Activated
Oct 8, 2019 • 3 min
In episode 267 of Journey to $100 Million, Kevin talks about the connector style of leadership. Connectors naturally interact with others - they connect with others. This is a leadership style that Kevin can relate to. Kevin is a people person who likes…
The Long Journey to the First $1 Million
Oct 7, 2019 • 4 min
It took a long time for Erik and Array Digital to get to $1 million, and that was only after a merger of two companies. In total, it took 10 years for Erik to go from $0 to $1 million in annual revenue. Only 4% of companies make it to $1 million in annual…
Participative vs. Democratic Leadership
Oct 6, 2019 • 3 min
Do you lead your team with a participative or democratic leadership style? In episode 264 of Journey to $100 Million, Kevin explains the difference between these two leadership styles, and which he personally prefers. As a participative leader, you are…
If You Don’t Ask You Won’t Receive
Oct 5, 2019 • 3 min
Whenever Erik goes to the gym, he speaks with the top sales rep of the gym. This individual has been working with this particular gym chain for years, and brings in more orders for new members than anyone else. Recently, this individual has been talking…
Getting Personal with Recommendations
Oct 4, 2019 • 4 min
Erik’s parents opened a video store when he was in high school. His dad had just retired from the Air Force, and his mother was working for the Federal Government at the time. To help out, Erik worked at the store on the weekends and a few weeknights.…
Physical Fitness in the Workplace
Oct 3, 2019 • 3 min
Bob Pizzini, a new acquaintance of Kevin’s and the owner of iFly in Virginia Beach, served in the military for 26 years. Physical fitness was a big part of Bob’s work-life in the military, and continues to be to this day. It so happens that many of the…
The Importance of Reviewing Your Prospects’ Success
Oct 2, 2019 • 4 min
About two years ago a salesperson came into our office and left an analysis document for a local company, which was the first time we had seen a digital marketing review. In episode 260 of Journey to $100 Million, Erik talks about the continual…
Get Up, and Get it Done!
Oct 1, 2019 • 3 min
Everyone has those days where they feel overly tired and wish they can skip their early morning plans. In episode 259 of Journey to $100 Million, listen in as Kevin talks about the “do it anyway” mentality. Kevin gives credit to Andy Forsilla and his…
The Love-Hate Relationship with Inbox Zero
Sep 30, 2019 • 4 min
In episode 258 of Journey to $100 Million, Erik discusses how he recently started deleting emails, leaving zero remaining in his inbox. Erik clears out his mailbox fully about every six months, something that causes him many mixed feelings. Although Erik…
Crafting a Bold Mission and Vision Statement
Sep 29, 2019 • 2 min
Do you have a bold vision and mission? If you’re subscribed to this podcast, you probably do. However, is it defined and written down? Ours here at Array Digital is to dominate digital marketing in Hampton Roads (what we call our area) - it’s very direct,…
Why We Switched to Salaries vs. Hourly
Sep 28, 2019 • 5 min
Here at Array Digital, we no longer bill by the hour. When we did, CEO Erik J. Olson had to do a lot of calculations to figure out - what is the correct hourly rate? There are so many factors at play, and it’s hard to determine what to base your rate on.…
Taking Client Reporting to the Next Level
Sep 27, 2019 • 2 min
In episode 255 of Journey to $100 Million, Kevin has a trick to share with you regarding client communication. We have phone calls and meetings on a constant basis with our clients in order to ensure we are doing our job to the best of our ability. But,…
Why Automation is Essential within Cloud-Based Work
Sep 26, 2019 • 4 min
In episode 254 of Journey to $100 Million, Erik has a tactical piece of advice on a tool that we use for our company: Zapier. Array Digital could not operate without Zapier, especially with the great majority of our work being cloud-based. Here at Array…
Sharing Team Wins on a Daily Basis
Sep 25, 2019 • 3 min
Are your team members sharing their wins with everyone on the team? In episode 253 of Journey to $100 Million, Kevin talks about how we talk about our wins in the huddles we hold every morning. Every morning at 9:17 each team member takes about a minute…
Keeping Your Meetings Short and Focused
Sep 24, 2019 • 3 min
In episode 252 of Journey to $100 Million, Erik talks about how he wants our meetings here at Array Digital to be shorter and better planned. Erik noticed that when we have meetings scheduled, we tend to stick to the duration of the calendar invitation…
The Importance of Creating Social Media Strategies
Sep 23, 2019 • 5 min
Being a digital marketing agency, we aim to be very active on various digital marketing platforms. In episode 251 of Journey to $100 Million, listen in to Erik as he talks about an experiment he conducted with his Twitter account. Kevin and Erik both have…
Knowing When to Turn Down Work
Sep 22, 2019 • 4 min
Kevin once took on a project he didn’t think he could succeed in, however, he took it on anyway and ended up giving back the client’s payment. In episode 250 of Journey to $100 Million, Kevin explains this situation, and what he learned from it. Back in…
Getting Ahead with New Hire Employment Processes
Sep 21, 2019 • 3 min
When we first started hiring employees at Array Digital, a large part of an employee’s first day was spent on administrivia. In episode 249 of Journey to $100 MIllion, listen in as Erik explains how we streamlined this onboarding process for new…
How Having a Small Team Leads to Big Rewards
Sep 20, 2019 • 3 min
In the early days of ID Web, the size of Kevin’s team used to matter so that he would be able to stand out as a company instead of as an individual. In episode 248 of Journey to $100 Million, Kevin explains how having a small team is preferred here at…
Knowing When to Fire a Client
Sep 19, 2019 • 4 min
About a month ago, we signed a new client here at Array Digital. In episode 247 of Journey to $100 Million, Erik talks about how we, unfortunately, had to terminate this client’s contract. After we sign a new client, we go through a routine onboarding…
Sticking to Your Guns and Getting Paid
Sep 18, 2019 • 3 min
About 5 or 6 years ago, Kevin turned down work from a growing startup that is very well known in our area. In episode 246 of Journey to $100 Million, Kevin explains the reasoning behind this declined offer, and where we stand with this company today. This…
The Importance of Communicating Workplace Transitions
Sep 17, 2019 • 4 min
When Erik transitioned from being a DOD contractor to starting his own company, he realized the need to let everyone know this transition was taking place. In episode 245 of Journey to $100 Million, Erik talks about the importance of letting your…
The 5 AM Club
Sep 16, 2019 • 3 min
For the first decade of running his own business, Kevin would work late into the night to ensure all his work had been completed. In episode 244 of Journey to $100 Million, Kevin shares the reasoning behind making the switch from working late nights, to…
Understanding How to Price Your Services
Sep 15, 2019 • 4 min
How do you go about charging your clients for the services you provide? In episode 243 of Journey to $100 Million, listen in to Erik as he explains the different pricing recipes almost every agency owner follows. Most agencies start off charging by the…
Getting the Most Use out of Networking Events
Sep 14, 2019 • 4 min
When you are at a business event or meeting, there is a big difference between networking and business dating. In episode 242 of Journey to $100 Million, listen in to Kevin as he shares how to get the most use out of networking events. With Kevin’s…
Knowing When to Extend Employee Hours
Sep 13, 2019 • 4 min
A little while back, Erik got a phone call from a previous business associate. This individual shared a workspace with Erik about five years ago, where they discussed their businesses, ideas, and strategies on how to grow their companies. In episode 241…
The Importance of Respecting Your Clients’ Privacy
Sep 12, 2019 • 3 min
Do you share your clients’ personal information as a reference source for new potential clients? In episode 240 of Journey to $100 Million, listen in to Kevin as he shares how we have decided to not share our clients’ direct info in order to give…
How Small Improvements Over Time Can Produce Big Results
Sep 11, 2019 • 4 min
As you may have already heard, Erik has a goal to run 1,000 miles in 2019. In episode 239 of Journey to $100 Million, Erik talks about how small improvements over time can greatly advance your personal and business efforts. Currently, Erik is at the point…
Throwing Business Events to Gain New Clients
Sep 10, 2019 • 4 min
Back in the day when Erik ran a software development company, it was just him and a couple of employees and the company was flush with cash. We still do very well for ourselves at Array Digital, but we do have more employees and more obligations, leaving…
Taking Immediate Action with Business Ideas
Sep 9, 2019 • 4 min
How often do you talk about ideas and concepts to improve your company, but end up taking no action? Here at Array Digital, we find ourselves doing this occasionally. In episode 237 of Journey to $100 Million, listen in to Kevin as he explains how we plan…
Knowing When to Advertise Yourself Within Your Content
Sep 8, 2019 • 4 min
At Array Digital we put out a lot of really great educational information out through our social media platforms, our podcast, blog, and more. We pride ourselves on constantly producing content, and we hope it is always educational to our followers. In…
How Assisting Your Company Can Position You for Success
Sep 7, 2019 • 4 min
When running a business, you should have a deep understanding of the work you do and be able to help and fix problems at any time. In episode 235 of Journey to $100 Million, listen in to Kevin as he talks about how he recently stepped in to help out…
Assessing Various Types of Business Situations
Sep 6, 2019 • 4 min
Back in the day, Erik tried a lot of different things throughout his entrepreneurial journey. He was not exactly sure what he wanted to do, so he dabbled in many different areas. In episode 234 of Journey to $100 Million, listen in to Erik as he explains…
Selling the Proper Solutions to Your Clients
Sep 5, 2019 • 3 min
Are you selling the right solutions to your customers? In episode 233 of Journey to $100 Million, Kevin explains how we do our best to make decisions to sell to our clients in a way that is most beneficial to them. We recently signed a new client, and the…
Understanding When to Take Risks for Your Company
Sep 4, 2019 • 3 min
Erik sometimes, like all executives inadvertently do, frustrates his team here at Array Digital. In episode 232 of Journey to $100 Million, Erik talks about a recent situation where he was supercharged up in a recent management meeting about hiring two…
Array Digital’s Growth Update
Sep 3, 2019 • 3 min
Are you effectively keeping track of the growth your company is gaining? In episode 231 of Journey to $100 Million, Kevin shares a very positive growth update for us here at Array Digital. When we started our podcast this past January of 2019, our ARR…
Streamlining Your Contract Process with Electronic Signatures
Sep 2, 2019 • 4 min
Recently, one of our team members here at Array Digital sent an email to a new client with the contract attached, as we have all done before. In episode 230 of Journey to $100 Million, listen in to Erik as he explains how electronic signature systems can…
How Sales Goals Can Keep You on Track for Success
Sep 1, 2019 • 4 min
In episode 229 of Journey to $100 Million, Kevin shares some exciting news. The sales team at Array Digital has just surpassed our quarterly goal in just two months! Our goal for the quarter was $30K in MRR (monthly recurring revenue) and we have already…
Focusing on Problems to Achieve More Wins
Aug 31, 2019 • 4 min
This podcast references times where there have been problems, either current or in the past. In episode 228 of Journey to $100 Million, listen in as Erik explains why he focuses on problems that have affected our company and how we have recently been…
The Effectiveness of The Theory of Constraints (TOC)
Aug 30, 2019 • 3 min
Recently we brought on a business consultant, named Jeff “Ski” Kinsey. In episode 227 of Journey to $100 Million, listen in to Kevin as he shares how Ski has informed Kevin and Erik about a very impactful concept that has helped Array Digital continue to…
Gaining Life Lessons from Employee Feedback
Aug 29, 2019 • 5 min
Since becoming a CEO, Erik has not had someone to oversee his efforts and provide him with feedback. In fact, it has been almost 10 years since Erik has received formal feedback. Now, the feedback he gets is from clients, considering they are his only…
How Project Managers Can Streamline Success
Aug 28, 2019 • 3 min
Have you assigned someone a role to oversee project management? In episode 225 of Journey to $100 Million, listen in as Kevin explains how having a dedicated professional project manager allows you to accomplish more while using fewer resources. This role…
The Importance of Being Aware of Client Needs
Aug 27, 2019 • 5 min
Previously, we have talked about how we are discontinuing one of our services: hosting only. In episode 224 of Journey to $100 Million, listen in to Erik as he explains how that process went. Hosting only has been a legacy service that we no longer sell…
The Impact of New Hires on Company Growth
Aug 26, 2019 • 3 min
In 2017, before we merged to form Array Digital, Kevin made an amazing hire who has proven to be an asset to our team. In episode 223 of Journey to $100 Million, listen in as Kevin shares how vital our marketing manager, Jake Maines, has been to our team.…
Taking Calculated Risks to Grow Your Company
Aug 25, 2019 • 4 min
Have you ever had a problem that stems from a good situation? Recently, we had our best Marketers Anonymous meetup yet! In episode 222 of Journey to $100 Million, listen in to Erik as he explains the situation we have found ourselves in with the growing…
The Lasting Impact SEO Can Have on Your Company
Aug 24, 2019 • 4 min
Kevin’s previous company provided services that had a high ranking on Google based on their location. In episode 221 of Journey to $100 Million, listen in to Kevin as he shares how we are now trying to get back on track in Google search results here at…
How to Mitigate Late Payment Risks
Aug 23, 2019 • 4 min
In Erik’s most recent episode, he talked about how sending an invoice to a client means you are effectively extending them credit. We realized that this can pose a big risk to the company, and needed to figure out a way to eliminate this risk and receive…
The Importance of Open Communication with Clients
Aug 22, 2019 • 4 min
About 5 years into Kevin’s first business, he started to take on bigger projects outside of his wheelhouse. In episode 219 of Journey to $100 Million, listen in to Kevin as he shares how one of these projects didn’t go as planned, and how he went about…
Understanding the Exchange of Credit Between You and Your Client
Aug 21, 2019 • 3 min
When completing work for a client, do you run a credit check beforehand? Do you obtain a promissory note? Do you have anything besides their acknowledgment of a proposal or contract to ensure you get paid? In episode 218 of Journey to $100 Million, Erik…
The Story Behind the Array Digital Merger
Aug 20, 2019 • 3 min
Losing a deal is not fun whatsoever, especially when it is $500k. In episode 217 of Journey to $100 Million, listen in to Kevin as he explains how a deal lost, led to a company formed. About two and a half years ago, when Kevin and Erik’s individual…
Utilizing G Suite for Your Business
Aug 19, 2019 • 4 min
You know what’s frustrating? When you have something that you need to get done in a timely manner and you’re blocked by a third party system that you have to mess with before you can even get to work. Today, Erik talks about how Array Digital has adopted…
Strategy and Partnerships Are What We Sell
Aug 18, 2019 • 1 min
When Kevin is out there selling, he is selling strategy and partnership - the rest of the services offered come along with that. He’s selling these prospects on how Array Digital is going to partner with them: the communication, the activity with our…
The Entrepreneur Valley of Death
Aug 17, 2019 • 5 min
Have you ever heard of the phrase “Valley of Death”? Erik was introduced to it in the Entrepreneurs’ Organization (EO) that provides a lot of learning opportunities that he takes advantage of because they’re very relevant to running a business and can be…
How Kevin Built a 6 Figure Business From Home
Aug 16, 2019 • 3 min
Between the years of 2006 and 2011 the year he hired his first employee, Kevin made 6 figures working in a condo on the beach with very little overhead, just a nice computer, some software, and a suit and tie. He was able to build up a business making…
The Best Feedback Is Compliments About Your Staff
Aug 15, 2019 • 3 min
As a young employee, Erik always thrived off the praise of his employer; it was the ultimate compliment and it improved his work ethic. Now with 11 people on the Array Digital team, when one of his staff gets positive feedback from a client, that’s what…
How to Hire People That Will Actually Grow Your Business
Aug 14, 2019 • 3 min
It was 2011. Kevin brought on a full-time contractor. Not technically an employee as he didn’t offer benefits, but someone that was dedicated to the work he was doing. He definitely allowed Kevin to focus more on what he was doing but unfortunately, they…
Cutting Our Newport News and Orlando Meetups
Aug 13, 2019 • 5 min
In today’s episode, Erik gives the lowdown on the marketers meetup, Marketers Anonymous, that started in Norfolk in the fall of 2018. Right off the bat, it was a big success; there was standing room only at the very first meetup and people were literally…
How Joining An Organization Led To Me Starting My Business
Aug 12, 2019 • 3 min
In today’s episode, Kevin is talking about an organization he joined back in 2005 that also led to him starting his business. At the time it was called the Hampton Roads Technology Council. He joined mostly out of curiosity and started going to the…
Progress On My Running Goal For The Year
Aug 11, 2019 • 3 min
Erik set a goal during the holidays of 2017 to run 1,000 miles. At the time he was running a little bit, about 3 miles a day 4 days in a row. It sounded like a great idea and like it would be a piece of cake but frankly, it ended up being very painful.…
When The Going Gets Tough, The Tough Keep Going
Aug 10, 2019 • 3 min
When you first start a business, you are not going to get rich overnight. In episode 207 of Journey to $100 Million, Kevin talks about how he lost money during his first year in business, but never gave up. When he left his day job, all odds were against…
Why You Must Monitor and Evaluate Your Finances
Aug 9, 2019 • 4 min
When running a business, one of the most important things you must focus on is finances. In episode 206 of Journey to $100 Million, Erik discusses how we handle our finances here at Array Digital. It sounds easy to get an accounting package like…
Minimizing Expenses When Starting a Business
Aug 8, 2019 • 3 min
When Kevin first started his business, he did not have any capital, debt or investors and he didn’t have access to any money, bank loans, or credit cards. In episode 205 of Journey to $100 Million, Kevin shares how he was able to create his first business…
The Difficult Task of Making Changes within Your Company
Aug 7, 2019 • 4 min
It is very easy for you to implement change within your company once you realize the need for it. But the challenge comes in when you must train your staff to successfully do the same. In episode 204 of Journey to $100 Million, Erik explains how he…
Finding Internal Motivation from External Sources
Aug 6, 2019 • 3 min
In episode 203 of Journey to $100 Million, Kevin talks about one of the individuals that really motivated him to expedite his decision to become an entrepreneur and start his own business. This individual was a close friend of Kevin’s and one that he has…
The Consequences Behind a Lack of Communication
Aug 5, 2019 • 4 min
Recently, we had to suspend a client due to nonpayment. In episode 202 of Journey to $100 Million, Erik explains this painful situation that left the Array Digital team perplexed. This was a priority 1 client, meaning that they were top tier. Erik…
The Story Behind Kevin’s First Business Venture
Aug 4, 2019 • 3 min
In episode 201 of Journey to $100 Million, Kevin dives into the experiences of starting his first business. Kevin was only 23 when he founded this company. He had no money saved, no capital investments, no loans - nothing at all to start-up his website…
The Significance of Avoiding Losses in Monthly Recurring Revenue
Aug 3, 2019 • 4 min
Here at Array Digital, we keep very detailed, meaningful KPIs (key performance indicators). In episode 200 of Journey to $100 Million, Erik explains a specific KPI that he was unhappy with after the second quarter of the 2019 business year. Starting in…
The Moment Kevin Knew He Was Meant to Be An Entrepreneur
Aug 2, 2019 • 3 min
The year was 2005 and Kevin was working for a large engineering firm. On the side, Kevin had been developing websites as a hobby, just like he had been doing since 6th grade. He had yet to consider the fact that he could continue this hobby as a career…
Happy Birthday to Entrepreneur Larry Olson!
Aug 1, 2019 • 4 min
Today’s episode is a special one! In episode 198 of Journey to $100 Million, Erik talks about a VERY special entrepreneur: his father, Larry Olson - and today is his birthday! Erik’s father, Larry, was an entrepreneur for years after his service in the…
The Need for Relationships with Larger Sales
Jul 31, 2019 • 4 min
As you may have heard in a previous episode, Kevin is currently reading multiple books to increase his knowledge in sales and to grow Array Digital. One of these books, which he has been reading with our Sales Manager Glen, is called SPIN Selling. In…
Reading Is Necessary for Managing a Successful Business
Jul 30, 2019 • 4 min
In episode 196 of Journey to $100 Million, Kevin has a special treat for you all! He shares the books he has been reading as of late that have continued to teach him useful ideas/lessons that we have implemented here at Array Digital. Kevin switches off…
Determining What Is Critical to Your Company’s Success
Jul 29, 2019 • 4 min
Here at Array Digital, we have a weekly management meeting every Monday morning. During these meetings, Erik’s first agenda topic is to review the to-do list from the previous week’s meeting to see what progress has been made. In episode 195 of Journey to…
Setting Onboarding Expectations Before the Client Even Signs
Jul 28, 2019 • 4 min
In previous episodes, Erik has talked a lot about our onboarding process here at Array Digital. We are proud of this process because we understand how critical it is to being successful for our clients, and know how much communication and configurations…
Understanding When It Is Time to End a Project
Jul 27, 2019 • 4 min
Back in Erik’s project management days, he received an amazing opportunity to oversee 5 new projects. Being assigned to this many projects showed the progress he was making in his career, the respect he had gained from his superiors, and his enthusiasm…
Buffer: Save Your Social Media Engagement Strategy
Jul 26, 2019 • 4 min
In episode 192 of Journey to $100 Million, listen in to Erik as he speaks on a very useful marketing tool: Buffer. Buffer is a tool for social media management that allows you to create a buffer (aka queue) of future posts and schedule them out. Posting…
The Importance of Time Management and Setting Priorities
Jul 25, 2019 • 3 min
Kevin has previously been talking about guarding time, blocking time, and many different ways he plans to be more efficient on a day-to-day basis. In episode 191 of Journey to $100 Million, Kevin talks about the importance of time management and setting…
Why Advertising is Essential in Growing Your Company
Jul 24, 2019 • 4 min
If you do not have a set advertising budget, what are you doing to acquire new clients? In episode 190 of Journey to $100 Million, listen in to Erik as he explains the importance of advertising when trying to grow your business. It has been shown that…
Increasing Work Efficiency Through Time Blocking
Jul 23, 2019 • 4 min
Kevin has recently been talking about how he plans to guard his time in order to better prioritize his tasking. In episode 189 of Journey to $100 Million, Kevin talks about how he plans to increase his work efficiency through a useful time management…
The Need for Contracts with Any Business Activity
Jul 22, 2019 • 4 min
As Erik continues to do more speaking engagements, he realized the need for some sort of contract for these extra business ventures. In episode 188, listen in as Erik explains the contractual process he has created for these engagements, and his reasoning…
Why It Is Important to Guard Your Time
Jul 21, 2019 • 3 min
In episode 187 of Journey to $100 million, listen in to Kevin as he shares why it is important for him to guard and protect his time. Kevin’s time is very precious as the founder and CMO of Array Digital, where there is so much to do, with only so many…
The Complexity of Switching Task Trackers
Jul 20, 2019 • 4 min
How do you manage all of the things that your team needs to get done? In episode 186 of Journey to $100 Million, listen in to Erik as he explains how we track our tasking here at Array Digital, and how we previously transitioned to a new software. A task…
The Effects of Brand Buzz on Recruitment
Jul 19, 2019 • 3 min
In a previous episode, Kevin talked about how the buzz we have created at Array Digital had a positive effect on our sales, but that is not the only aspect of our business that our brand awareness has helped! In episode 185, Kevin talks about the impacts…
Ensure Your Personal Brand is Authentic
Jul 18, 2019 • 4 min
Everyone once and awhile, Erik will have our team here at Array Digital post to social media on his behalf. In episode 184 of Journey to $100 Million, Erik explains some issues we’ve had dealing with Erik’s social media postings. In the beginning, Erik…
Gaining Sales from the Buzz You Create Within Your Community
Jul 17, 2019 • 3 min
In a previous episode, Kevin talked about all we have done to create buzz for Array Digital within our operating area. In episode 183 of Journey to $100 Million, Kevin talks about how this buzz has impacted our sales! Creating awareness for your company…
Have You Ever Been Pleased to Be Disappointed?
Jul 16, 2019 • 3 min
Have you ever been pleased to be disappointed? This is kind of an odd question, but in episode 182 of Journey to $100 Million, Erik talks about a situation where he was disappointed, but came to the realization that this specific feeling of disappointment…
How to Create Buzz for Your Company within Your Industry
Jul 15, 2019 • 4 min
Are you creating buzz for your company within your community? In episode 181 of Journey to $100 Million, listen in as Kevin explains how we have done absolutely everything we can to create a name for Array Digital in our operating area. The region we…
Defining Success Through KPI Dashboards
Jul 14, 2019 • 4 min
Here at Array Digital, we have what’s called a KPI dashboard. KPI stands for key performance indicators, and this dashboard is a collection of those KPIs. In episode 180 of Journey to $100 Million, Erik shares with you all the benefits that come along…
Be Cautious When Automating Aspects of Your Business
Jul 13, 2019 • 4 min
Have you ever added automation in your business where automation was not needed? We have here at Array Digital. In episode 179, listen in to Kevin as he shares a couple examples of how we realized that you must be careful with what you automate within…
The Perks of Having a Line of Credit for Your Business
Jul 12, 2019 • 4 min
We recently got a loan from the bank, and Erik is pretty excited about it. In episode 178 of The Journey to $100 Million Podcast, listen in as Erik explains our reasoning behind extending the line of credit for our business. We already had a line of…
The Need for Constant Communication with Your Clients
Jul 11, 2019 • 3 min
In episode 177 of Journey to $100 Million, Kevin brings attention to an issue that he has seen with some of our top clients, our highest paying clients, and clients that we have built a very strong relationship with. These clients are very comfortable…
The Best Strategy to Acquire New Clients
Jul 10, 2019 • 4 min
When we are talking to a new prospect, one of the things we actively try to do is put ourselves in their shoes. In episode 176 of The Journey to $100 Million Podcast, Erik talks about the strategy we use when trying to acquire new clients. When we are…
Defining the Type of Company You Strive to Be
Jul 9, 2019 • 3 min
In episode 175 of Journey to $100 Million, listen in to Kevin as he talks about a very exciting comment that a prospect shared with us. Kevin recently met with a prospect for a second time, that happened to be a franchise business with a couple partners…
The Importance of Recognizing Your Mistakes
Jul 8, 2019 • 4 min
On this podcast, you may notice that Erik talks a lot about mistakes we make. It is essential to discuss these mistakes in order to understand the things you could’ve done beforehand to avoid them. In episode 174 of Journey to $100 Million, listen in to…
Seeking Opportunities by Discontinuing Services Within Your Organization
Jul 7, 2019 • 2 min
As you may of heard in a previous episode, we have recently discontinued one of our services here at Array Digital. In episode 173 of Journey to $100 Million, listen in to Kevin as he shares with you the outcome of discontinuing this service. We had 30…
Do You Use Social Media or Does It Use You?
Jul 6, 2019 • 4 min
Do you use social media to express your personal thoughts and views on the world? Or do you use it for personal satisfaction? Maybe you use it to try to get business value out of it? In episode 172 of Journey to $100 Million, listen in to Erik as he…
Implementing Sales Policies Within Your Company
Jul 5, 2019 • 3 min
In episode 171 of Journey to $100 Million, Kevin talks about our sales policies we have recently put together here at Array Digital. We have never created sales policies before - it used to just be Erik and Kevin hitting the streets and closing deals.…
Why We Got Rid of Our Hosting Only Clients
Jul 4, 2019 • 3 min
Happy 4th of July everyone! As you may recall, Erik spoke on a previous episode about how we analyzed all of our clients and grouped them by how much revenue they produce on a monthly basis. In episode 170 of Journey to $100 Million, listen in as Erik…
Using CRM Platforms to Organize and Plan Sales Campaigns
Jul 3, 2019 • 3 min
In episode 169 of Journey to $100 Million, Kevin talks about how we are now using our CRM platform to stay organized and track performance within our sales process. We currently use HubSpot as our CRM platform here at Array Digital, but have not really…
The Benefits of Interacting with Mastermind Groups
Jul 2, 2019 • 3 min
Have you ever heard the concept of a mastermind group? In episode 168 of Journey to $100 Million, listen in as Erik shares with you what a mastermind group is, as well as how it has benefited him throughout his career. When in a mastermind group, you are…
Exploring Common Fears Before and After a Sale
Jul 1, 2019 • 3 min
On episode 167 of The Journey to $100 Million Podcast, listen in to Kevin as he shares with you the common fears a client may have before and after a sale. These fears arise with any business, and we have dealt with them at Array Digital on multiple…
Defining Who Your Top Clients Are
Jun 30, 2019 • 3 min
Recently, we have been spending a lot of time trying to figure out who our “best” clients are. In episode 166 of Journey to $100 Million, listen in as Erik explains how and why we are categorizing our clients here at Array Digital. Believe it or not, Erik…
Creating a Unique Personal Brand Name
Jun 29, 2019 • 3 min
If you are an observant individual, you may have picked up on the fact that Erik is now referring to himself as Erik J. Olson. On episode 165 of Journey to $100 Million, listen in as Erik explains why it is important to differentiate yourself from others…
The Need for Building a Sales Team
Jun 28, 2019 • 3 min
On episode 164 of Journey to $100 Million, listen in as Kevin talks about everything new dealing with sales going on here at Array Digital. As you may already know, Kevin’s main focus of the company is to bring in new revenue. Recently, we hired a sales…
How Important Is Workplace Attire?
Jun 27, 2019 • 3 min
Erik recently had a discussion with one of his buddies at the gym that had to do with how people dress at work. On episode 163 of Journey to $100 Million, listen in as Erik discusses his opinion on dressing up in the workplace. This individual Erik had a…
Our Process of Acquiring Dream Clients
Jun 26, 2019 • 3 min
In a recent episode, Kevin had talked about how we are starting to pursue our dream clients here at Array Digital, and have put together a top 100 prospect list. This is something we put together as a team, and these are the top prospects in our region…
The Importance of Recognizing “Wins” Throughout Your Business Journey
Jun 25, 2019 • 4 min
Do you celebrate wins like you discuss losses? On episode 161 of Journey to $100 Million, listen in as Erik explains the importance of celebrating wins with your team, and not focusing solely on your losses. It is okay if you don’t celebrate your wins the…
Bringing Value to Meetings with Potential Clients
Jun 24, 2019 • 2 min
On episode 160 of Journey to $100 Million, listen in as Kevin explains the importance of trading value while meeting with prospects. As you are trying to grow your business, it is essential to be prepared to trade value for the time you spend talking to…
Be Different and Go the Extra Mile
Jun 23, 2019 • 3 min
Whenever we get a new client Erik likes to do something a little bit different, and a little bit special. On episode 159 of Journey to $100 Million, listen in as Erik shares how a handwritten letter, and being different, can go a long way with clients.…
Properly Conducting a Lessons Learned Meeting
Jun 22, 2019 • 3 min
Whenever we lose a client, we hold a lessons learned meeting between all of the people who were involved in the project. On episode 158 of Journey to $100 Million, listen in is Erik explains how we have improved our lessons learned process by properly…
How to Finally Pursue Your Dream Clients
Jun 21, 2019 • 3 min
Do you have a list of your top prospects in the area you service? On episode 157 of The Journey to $100 Million Podcast, listen in as Kevin shares how Array Digital has recently developed a top 100 prospect list comprised of our dream clients. We filled…
Being Aware of Emerging Trends in Your Industry
Jun 20, 2019 • 4 min
Every once in a while there is a new platform that comes out and challenges the status quo. On episode 156 of Journey to $100 Million, listen in as Erik talks about a newly emerging platform taking social media by storm: Tik Tok. Tik Tok is not a major…
The Key to Establishing Clarity Through Email Communication
Jun 19, 2019 • 3 min
Have you ever gotten an email from a client and you’re not exactly sure what they are trying to say or asking for? On episode 155 of Journey to $100 Million, listen in as Erik shares how he responds to these types of emails, and how these tactics can save…
Deciding Whether to Take Risks or Do Nothing
Jun 18, 2019 • 4 min
Have you ever been in a situation where you feel like a train wreck is about to happen? Today on The Journey to $100 Million Podcast, listen in as Erik revisits a situation in which we had to make a game-time decision, and had to decide whether or not to…
Let’s Get Real … Are You Really Working Your Hardest?
Jun 17, 2019 • 3 min
When you are thinking about your company and its goals - are you doing your job as a lifestyle? Are you working to live or living to work? Are trying to build something bigger than yourself? Or, are you just getting by? Today on Journey to $100 Million,…
How Fundamental Professional Services Can Improve Your Business Performance
Jun 16, 2019 • 3 min
Do you have certain services that you wish every client had? Today on The Journey to $100 Million Podcast, listen in as Kevin talks about requiring fundamental professional services for each of your clients. We started requiring fundamental professional…
The Significance of Simplifying Your Offerings
Jun 15, 2019 • 4 min
On a regular basis, we evaluate the services we provide to our clients. Around 6 months ago, we added a service which we called call-tracking. On today’s episode of Journey to $100 Million, listen in as Erik explains why we recently stopped offering this…
When in Doubt, Pick up the Phone
Jun 14, 2019 • 4 min
When dealing with an unhappy client, how do you remedy the situation? On today’s episode of Journey to $100 Million, listen in as Kevin explains the difference in responding to a client that is unhappy via email vs. picking up the phone. When a conflict…
The Perks of Going Live on Social Media
Jun 13, 2019 • 3 min
Do you ever go live on social media? Today on Journey to $100 Million, listen in as Erik shares how and why he has just started going live on his social media platforms. Recently, Erik has been going live on Twitter and Instagram when he records episodes…
Helping Previous Clients That Are No Longer a Fit
Jun 12, 2019 • 5 min
In the past, Array Digital was involved with software development, web development, and even created mobile apps. Digital marketing has always been a part of what we do, but over the past couple of years we have switched to digital marketing 100%. Because…
How to Take Control of Your SEO Value
Jun 11, 2019 • 4 min
As you may already know, we recently hired a sales manager here at Array Digital. Because of this, Glen (our new sales manager) and Kevin are now doing the bulk of the day-to-day selling, freeing up a lot of Erik’s time. Today on Journey to $100 Million,…
Zack Miller: What Are You Watching on Netflix?
Jun 10, 2019 • 3 min
What are you watching on Netflix? You may think this is the most ridiculous question to be asking, but when you go to a networking event and meet someone for the first time, what do they ask you? Listen in on today’s special edition episode of Journey to…
Knowing When to Stick to Your Guns
Jun 9, 2019 • 3 min
Today on Journey to $100 Million, listen in as Kevin talks about a situation that comes up every now and then at Array Digital, and has always gotten us in trouble depending on which way we go. At Array Digital, we consider ourselves digital marketing…
Drop the Entitlement, No One Likes It
Jun 8, 2019 • 3 min
At our office space here at Array Digital, there are very few open parking spots. We have 3 reserved spots that say they are reserved for Array Digital and our guests, but that’s it. Listen in to Erik on today’s episode of Journey to $100 Million to learn…
Investing in Customer Experience - Step 11: Track Your Performance
Jun 7, 2019 • 5 min
Today on The Journey to $100 Million Podcast, listen in as Kevin shares the final step in his 11 step process on how you can foster growth in your organization through investing in customer experience. Whenever you are dealing with clients, it is…
Tracking the Services You’re Contractually Obligated to Provide
Jun 6, 2019 • 4 min
Not too long ago, we lost a client because we were not properly tracking our deliverables with a set timeline. What we mean by a deliverable, is when we form a contract with a client, we say we are going to do a certain number of services, for a certain…
Investing in Customer Experience - Step 10: Quarterly Business Reviews
Jun 5, 2019 • 4 min
Today on Journey to $100 Million, listen in as Kevin shares the tenth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. When at step 10, it is time to have a 90 day check-in with your…
The Importance of Honesty in the Workplace
Jun 4, 2019 • 4 min
Here at Array Digital we have several core values, with the first core value being honesty. The importance of honesty is that it is the foundation for everything else that is layered on top of it. Today on Journey to $100 Million, listen in as Erik…
Investing in Customer Experience - Step 9: Ask for a Referral From Your Client
Jun 3, 2019 • 3 min
After you have done a good job for your client, it is time to trigger yourself to now ask them for something. Today on The Journey to $100 Million Podcast, listen in as Kevin shares the ninth step in his 11 step process on how you can foster growth in…
Your Client Bailed on Their Contract, Now What?
Jun 2, 2019 • 4 min
Have you ever had a client try to get out of a service contract? Today on Journey to $100 Million, listen in as Erik explains how we handle clients that try to bail on their contracts. Currently when we sign new clients, they are signed on as a monthly…
Investing in Customer Experience - Step 8: Give Your Client a Referral
Jun 1, 2019 • 2 min
On today’s episode of Journey to $100 Million, Kevin shares the eighth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At step 8, you have been servicing this client for a while.…
Special Edition: A SEO Car Ride with Erik and Kevin
May 31, 2019 • 5 min
Happy Friday everyone! Today on the Journey to $100 Million Podcast, we have a special treat for you. Erik AND Kevin on the same episode! In this episode, Erik and Kevin recorded a recent trip they took to Richmond, Virginia to visit some of our clients.…
Investing in Customer Experience - Step 7: The 30-Day Check-In
May 30, 2019 • 4 min
Do you want to understand how you are performing for your newly signed clients? A 30-day check-in makes this possible! Today on Journey to $100 Million, listen in as Kevin shares the seventh step in his 11 step process on how you can foster growth in your…
Knowing When to Inject Sales Messaging into Your Advertisements
May 29, 2019 • 4 min
We do an awful lot of advertising and marketing for our own agency here at Array Digital. When you market for yourself, there’s a concept of you can either “build brand equity” or you can “sell.” Today on Journey to $100 Million, listen in as Erik shares…
Investing in Customer Experience - Step 6: Exceeding Expectations
May 28, 2019 • 4 min
After signing a new client, it is not only important to identify what that client’s expectations are, but to exceed them. Today on Journey to $100 Million, listen in as Kevin shares the sixth step in his 11 step process on how you can foster growth in…
Cutting out Services We No Longer Need
May 27, 2019 • 5 min
Recently we have been using a CRM (customer relationship management) tool by the name of HubSpot. HubSpot is a great tool, but is more powerful than we currently need. What we need here at Array Digital is a CRM to solely track people, businesses, and…
Investing in Customer Experience - Step 5: Onboarding New Clients
May 26, 2019 • 4 min
Onboarding is the one step where you absolutely cannot mess up. If mistakes are made, this new relationship you have just formed can get off to a rocky start. Today on Journey to $100 Million, listen in to Kevin as he shares the fifth step in his 11 step…
Burning the Bridge with My Previous Employer: A Lesson Learned
May 25, 2019 • 6 min
Have you ever had a really bad breakup in business? Have you ever burned a bridge? Today on The Journey to $100 Million Podcast, listen in on an experience Erik had with his previous employer that he still thinks about to this day. Erik was in a situation…
Investing in Customer Experience - Step 4: Once Signed, the Real Work Begins
May 24, 2019 • 5 min
Once you have signed a client, the real work begins! Today on Journey to $100 Million, listen in as Kevin shares the fourth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. You’ve…
Turning Negativity into a Positive Learning Experience
May 23, 2019 • 5 min
After a custom software development conference Erik spoke at a good while back, he heard an attendee talking negatively about him afterwards. This was due to the fact that Erik used to not utilize formal contracts for prospects back in the day, and…
Investing in Customer Experience - Step 3: Only Sign a Good Fit
May 22, 2019 • 4 min
It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100…
Auditing Your Offerings and Services on a Regular Basis
May 21, 2019 • 5 min
While Erik was in China at his Entrepreneurs’ Organization (EO) conference, he learned a very important concept from the keynote speaker. Erik learned that over time, a lot of companies will continually innovate. This innovation allows for other companies…
Investing in Customer Experience - Step 2: First Interaction
May 20, 2019 • 5 min
Creating a promoter out of a client starts before a prospect even becomes a client. Today on Journey to $100 Million, listen in as Kevin shares with you the second step in his 11 step process on how you can foster growth in your organization by investing…
Assessing Bank Statements in a Detailed Manner
May 19, 2019 • 4 min
While managing a young company, the last thing you need is to be wasting money. Today on Journey to $100 Million, listen in as Erik gives you tips on how you can thoroughly assess your bank statements. Every time a bank statement comes in, Erik makes sure…
Investing in Customer Experience - Step 1: Define Your Ideal Client
May 18, 2019 • 3 min
If you do not know who your ideal client is, how is it possible to convert those clients into promoters? Not only that, but how would you be able to give those clients the best experience possible? Today on Journey to $100 Million, listen in as Kevin…
The Advantages of Having an Email and Text Message Distribution List
May 17, 2019 • 5 min
Recently we had been sending out newsletter emails, but we did not know where exactly these individuals came from, and how they were on our distribution list. We knew a lot of these people were friends and family, and wanted to clean that up because it…
How Investing in Customer Experience Can Foster Growth
May 16, 2019 • 4 min
Are you converting your customers into promoters? On today’s episode of Journey to $100 Million, listen in as Kevin explains the importance of tracking your customers’ journey with you, your staff, and your products/services. When doing this, it is…
Maximizing Your Time While in a New Area
May 15, 2019 • 2 min
Erik and Kevin recently took a day trip to Richmond, VA to get lunch with a brand new client. While in Richmond, they decided to meet with not only that client, but a prospective client, as well as a social media influencer. Today on Journey to $100…
The Importance of Client Kickoff Meetings Part 2
May 14, 2019 • 5 min
Today on Journey to $100 Million, listen in as Kevin shares the third step in our process when interacting with new clients: kickoff meetings. This is a very important step, because we are able to introduce our entire team to new clients. Kickoff meetings…
How to Take Advantage of Unexpected Situations
May 13, 2019 • 5 min
While Erik and Kevin were standing in line for the bathroom on a plane ride to Orlando, an unexpected situation hit them by surprise. A random woman asked them about their Array Digital t-shirts, and from there an opportunity had risen. This woman…
Identifying and Understanding Your Ideal Customer
May 12, 2019 • 3 min
Who is your ideal customer? Odds are, most people do not know the answer to this question. It even took us a long time to figure this out for us here at Array Digital. Today on Journey to $100 Million, listen in as Kevin shows you the importance of…
Sharing Positive and Negative Feedback with Your Team
May 11, 2019 • 4 min
In the past, Erik explains how he used to not understand how he should handle negative feedback. In some cases, this negative feedback was bottled up - which doesn’t allow your team to learn. Today on the Journey to $100 Million Podcast, listen in as Erik…
The Power of Key Performance Indicators
May 10, 2019 • 3 min
On today’s episode of Journey to $100 Million, listen in as Kevin shares the importance of KPIs (key performance indicators) within our organization. About a year ago, KPIs were relatively foreign to us, and we had none in place. Since then, we have…
Thanks to The Entrepreneurs’ Organization, I’ve Been to China!
May 9, 2019 • 4 min
On today’s episode of Journey to $100 Million, listen in as Erik talks about his recent trip to China! Erik is on the board for the EO (Entrepreneurs’ Organization) Southeast Virginia region. Every year, the global EO organization gets together in a…
Setting Expectations for Our Onboarding Process
May 8, 2019 • 4 min
Are you setting the right onboarding expectations before you sign a new client? Today on Journey to $100 Million, listen in as Kevin explains this is something we have struggled with in the past and improved upon. It is really easy to get excited when…
How Business Coaches Can Help Grow Your Organization
May 7, 2019 • 4 min
As your career and business grows, you may think you can’t afford or even need a business coach. Today on Journey to $100 Million, listen in to Erik as he shares that isn’t the case. In the past year Erik has been working with award-winning business man,…
The Importance of Tracking Your Deliverables: A Lesson Learned
May 6, 2019 • 5 min
Today on Journey to $100 Million, listen in as Erik shares a huge lesson learned for us here at Array Digital. We recently just lost a contract - but like any failure, we consider this to be feedback. We realized a big part of this loss was due to the…
Introducing and Welcoming New Employees
May 5, 2019 • 4 min
As we are welcoming new employees to the team, Erik writes out a CEO welcome letter to every new team member. In doing this, Erik is able to let them know why they were chosen for this highly-competitive position, sets expectations for the job, welcomes…
Knowing When and How to Ask for Business
May 4, 2019 • 4 min
Today on Journey to $100 Million, listen in as Erik explains that when you give give give - you must ask for something at some point. If you are providing a service, product, or event (like we do with Marketers Anonymous) and never ask for anything - odds…
Understanding Your Monthly Recurring Revenue
May 3, 2019 • 4 min
What kind of revenue is actually considered monthly recurring revenue? We have been taking in monthly recurring revenue here at Array Digital for about two years at this point. But, not all monthly revenue should be considered monthly recurring revenue.…
The Sacrifices of Being a CEO
May 2, 2019 • 4 min
On today’s episode of the Journey to $100 Million podcast, Erik discusses why he will not be giving himself a raise anytime soon. The number one priority as a CEO, is to reinvest in the company. Erik is comfortable with the money he is bringing home…
Guidelines for Company Lunch
May 1, 2019 • 4 min
As we have talked about before, every two weeks we take our team out for a company lunch. In picking the location for company lunch, we have a set of guidelines we stick to. Today on Journey to $100 Million, Erik discusses what exactly these guidelines…
How to Partner with Other Associations
Apr 30, 2019 • 4 min
Today on Journey to $100 Million, listen in as Erik explains how you can partner with other associations within your industry. As some of you may know, we hold monthly meetups called Marketers Anonymous. In doing this, there was some worry about us…
Turning Down Work That’s Not a Fit
Apr 29, 2019 • 3 min
Since we are working to get to $100 million dollars in revenue, you may think we are taking in all work that comes are way. On today’s episode of the Journey to $100 Million Podcast, Erik explains why we only take on work that is a good fit for us. We ask…
Finding Opportunities in Unexpected Places
Apr 28, 2019 • 4 min
In order to grow your business, you must find new opportunities. On today’s episode of Journey to $100 Million, Erik talks about how he has found opportunities in some unexpected places. One of those unexpected places, is conferences. Conferences can be…
Understanding What’s Going on in Your Industry
Apr 27, 2019 • 4 min
In a recent trip to Orlando, Erik went to an AMA meeting and even met the CEO of the American Marketing Association. On today’s episode of Journey to $100 Million, learn the importance of venturing beyond your own company, and finding out what is going on…
Ways to Optimize Your Hiring Strategy
Apr 26, 2019 • 4 min
As you may have heard on previous episodes, we have been greatly expanding and hiring new team members here at Array Digital. On today’s episode of Journey to $100 Million, listen in to all the previous steps and planning that we took in order to make…
Don’t Be Afraid to Ask for Help from Experts
Apr 25, 2019 • 3 min
Even if you feel you are an expert in certain areas, there is still so much you can continue to learn. What you know already may not be the sum of all that is out there. Today on the Journey to $100 Million Podcast, Erik talks about the benefits of asking…
How to Build and Expand Your Career and Network
Apr 24, 2019 • 4 min
As Array Digital continues to grow, we need to find new people to work with. To be able to do this, that means expanding our network. Today on the Journey to $100 Million Podcast, listen in as Erik explains how you can expand your career and network. We…
Dealing with Hate Mail
Apr 23, 2019 • 3 min
Have you ever received hate mail? Or maybe even hate voicemails? Today on Journey to $100 Million, Erik brings you back to when we received hate mail here at Array Digital. As your organization grows, you’re going to gain haters along the way - you just…
The Most Difficult Business Decision You’ll Ever Make
Apr 22, 2019 • 4 min
Today on Journey to $100 Million, Erik discusses the most difficult business decision he has made to date: his first hire. If you want to expand your business, hiring is the biggest and most important decision you can make regarding the future success of…
How Our Company Is Continually Expanding
Apr 21, 2019 • 2 min
Today on the Journey to $100 Million Podcast, listen in to Kevin as he shares some exciting news that we have just added a new member to the Array Digital team! We have recently just hired a social media specialist, and are looking forward to seeing how…
Freshbooks vs. Quickbooks: Evaluating Different Business Services
Apr 20, 2019 • 4 min
In today’s episode of Journey to $100 Million, listen in to Erik as he shares with you how we transitioned our accounting software here at Array Digital. Any kind of change within an organization can be big, so sometimes it’s best to stick with what you…
Why Having a Backlog Is Important
Apr 19, 2019 • 2 min
Wondering where Kevin has been? Find out today on the Journey to $100 Million podcast! While producing a podcast, having a backlog is essential, especially when you have members on your team going out of town, as well as being super busy. Listen in to…
How and When to Say Goodbye to a Client
Apr 18, 2019 • 4 min
As Array Digital has continued to grow, there are certain services that we no longer want to offer. Today on Journey to $100 Million, listen in as Erik shows you how we attempted to get rid of one of our services that we offer. Sometimes, certain services…
Why Following Up is Essential in Business
Apr 17, 2019 • 3 min
Today on Journey to $100 Million, Erik brings you back to a big lesson learned. A little while back, an email from a prospective client ended up going into the spam folder of Erik’s email, almost causing us to lose a deal. Luckily, the client followed up…
Hiring a Sales Manager
Apr 16, 2019 • 3 min
Today on Journey to $100 Million, Kevin shares the exciting news that we have just recently added a sales manager to our Array Digital team! We have wanted to add a sales manager to help grow our organization, and are excited to see where this can take…
Urgency Within the Workplace
Apr 15, 2019 • 3 min
Today on the Journey to $100 Million podcast, Erik gives insight into another one of Array Digital’s core values: urgency. If you not only want to get ahead in business, but personal life as well, urgency is key! Do not wait to get your work done, get it…
Understanding Your Crowd
Apr 14, 2019 • 2 min
In today’s episode of Journey to $100 Million, listen in as Erik gives some advice about speaking engagements. It is important to understand your crowd, and the individuals that you are presenting to. You don’t always need to go into super deep detail -…
Maximizing Your Time on Business Trips
Apr 13, 2019 • 3 min
In today’s episode of Journey to $100 Million, listen in as Erik gives a run down of his first trip down to Orlando this previous December. While on this business trip, Erik stresses the importance of maximizing your time, and getting as much done…
Keeping Flash Briefings to Under 4 Minutes
Apr 12, 2019 • 2 min
Today on the Journey to $100 Million Podcast, listen in to Erik as he gives you advice on some feedback we received regarding our flash briefing. As you may know, flash briefings are technically allowed to be 10 minutes long, but as we continued to make…
The Best Ways to Avoid Getting Steamrolled
Apr 11, 2019 • 2 min
Sometimes in your business, there will be prospects, clients, or other individuals that may try to steamroll you, one-up you, or just being a straight up jerk. In today’s episode of Journey to $100 Million, Erik explains why it is important to hold your…
Celebrating Wins Within Your Organization
Apr 10, 2019 • 4 min
As a business owner, you are constantly trying to figure out and fix problems within the workplace. In today’s episode of Journey to $100 Million, listen in to Erik as he shares the importance of focusing on the wins within your organization, and all the…
Expanding Workspace to Orlando
Apr 9, 2019 • 4 min
Today on Journey to $100 Million, listen in as Erik describes the steps on expanding office space - to another state! As you may already know, within the past couple months, Array Digital has expanded to Orlando. In today’s episode, learn what it takes to…
The Controversy Surrounding Voice Technology
Apr 8, 2019 • 4 min
Today on Journey to $100 Million, Erik discusses the ongoing controversy dealing with voice technology and smart homes. The main concern is that these voice technology systems are always listening, and could potentially be invading our privacy. Voice…
The Powerful Effect of Speaking Engagements
Apr 7, 2019 • 4 min
Today on the Journey to $100 Million Podcast, Erik explains how you can demonstrate that you are a thought leader and an expert: by getting on stage and speaking! Speaking engagements can tremendously help grow your business and your own personal brand.…
Including Your Team in the Hiring Process
Apr 6, 2019 • 5 min
Today on Journey to $100 Million, listen in as Erik explains our hiring process here at Array Digital, and how we’ve improved it. Throughout our lifespan, we have started heavily including our team into the hiring process. Allowing your team to have a say…
Why LinkedIn Isn’t Your Typical Social Media Platform
Apr 5, 2019 • 4 min
Today on Journey to $100 Million, listen in to a road trip that Erik and Kevin took that allowed them to talk about some theories that they have regarding LinkedIn. It seems that on LinkedIn, individuals make connections, but don’t assume as much content…
The Importance of Client Kickoff Meetings Part 1
Apr 4, 2019 • 4 min
Listen in on today’s episode of Journey to $100 Million to hear Erik give insight on the importance of client kick off meetings. We have learned that when we sign new clients, they have particular questions, and at times some of these questions are left…
Documenting Your Process
Apr 3, 2019 • 3 min
Today on the Journey to $100 Million podcast, Erik explains the importance of ensuring you have processes in place for each activity your organization participates in. Not only that, but it is vital to make sure these processes are written down!…
Applying for Awards
Apr 2, 2019 • 3 min
In today’s episode of Journey to $100 Million, Kevin gives you another business tip - why you should apply for awards! Applying for awards allows you to get your name out there, and gains traction within your community. If you you qualify for different…
How Much We Spend on Employee Meals
Apr 1, 2019 • 4 min
Happy April everyone! Today on Journey to $100 Million, Erik shares what he has learned about business meals within your organization. Recently, Erik heard about some new rules regarding whether or you can deduct meals as a business expense. Learning…
Sticking to Your Guns with Business Proposals
Mar 31, 2019 • 3 min
Today on Journey to $100 Million, Kevin explains why you should go with your gut and stick with your guns when it comes to proposals. It is important to ensure that you are sticking with what you think is best with the situation given. The last thing you…
Guidelines for Writing a Scope of Work
Mar 30, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik discusses the importance of ensuring your scope of work matches your written scope. Erik brings you back to an instance where he had to learn this the hard way. The key is, ensure everything in your…
Brand Copycats
Mar 29, 2019 • 4 min
Today on Journey to $100 Million, listen in as Kevin brings you back to a situation that happened about a year ago here at Array Digital. One of the proposals that was written for a potential client, was copied word from word, and then used as an RFP…
Expanding Your Network Outside of Your Industry
Mar 28, 2019 • 4 min
Today on Journey to $100 Million, listen in as Erik shows how beneficial it can be to expand beyond your industry. Erik talks about the first time he met with an investment banker, which he never really thought he would do. Sometimes, you will need other…
Disrupting The Thinking of a Prospect
Mar 27, 2019 • 5 min
In today’s episode of Journey to $100 Million, Kevin is back with some sales tips! Kevin helps explain how you can uncover the real issues of your prospects. By doing this, you can also better understand your prospect’s way of thinking, and what you can…
Screen Your Prospects for Fit in Quality
Mar 26, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik shows you when you should turn down a prospect. Sometimes with questionable prospects, you should actually encourage them to look elsewhere. Ensuring that a prospect is a good fit within your company can…
How Is Our Podcast Doing?
Mar 25, 2019 • 4 min
Today on Journey to $100 Million, Erik gives an update to how our daily flash briefing has been doing. We love the fact we are able to give you a flash briefing on a daily basis, and if this podcast is helping you, we would greatly appreciate your…
One On Ones for Engaged Employees
Mar 24, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik gives insight on a strategy that has been working for years. Meeting with your employees is essential, especially if you want to ensure your team is engaged. One on ones with your team members can…
How to Create a Social Media Marketing Strategy
Mar 23, 2019 • 4 min
Learn how to create a social media marketing strategy in today’s episode of Journey to $100 Million. Today, Erik talks about our current social media strategy here at Array Digital. Even though you may think we are everywhere already, we haven’t even…
A Better Alternative to the “Just Checking In” Email
Mar 22, 2019 • 4 min
In today’s episode of Journey to $100 Million, listen in as Erik gives advice on how you should check in on clients. At Array Digital, we have a different process by how we check in with our clients - we check in every 60 days! Learn how the 60 day check…
The Power of Weekly Management Lunch Meetings
Mar 21, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik discusses how weekly management lunch meetings can greatly improve productivity in the workplace. When management is on the same page, and everyone understands all that is going on, the company is able…
Streamlining Your Written Contract Process
Mar 20, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik shows you how to make it easier for your clients to buy your service - by using electronic signatures! Using electronic signatures in your written contract agreements allows your clients to easily sign…
New Year’s Resolution Update
Mar 19, 2019 • 4 min
Today on Journey to $100 Million, Erik gives you an update to the New Year’s resolutions we have at Array Digital, as well as some personal resolutions! Maintaining your resolutions is important for countless reasons, including personal growth. Have you…
The $100 Million Dollar Mistake
Mar 18, 2019 • 5 min
In today’s episode of Journey to $100 Million, Erik discusses an error that was made in calculating how Array can attain the goal of becoming a $100 million dollar company. Calculating your company’s recurring revenue can be a very tricky process, and…
Industry News: If You Aren’t Consuming, You’re Behind
Mar 17, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik talks about all of the industry content he has been consuming, and how it is putting him ahead. Since starting to indulge in new content within his industry, Erik started to realize he knew more about…
Increase Your Cash Flow with Net 7
Mar 16, 2019 • 2 min
Listen in on today’s episode of Journey to $100 Million with Kevin. Today Kevin discusses the different ways you can increase cash flow within your business. In doing this, it is essential to make billing terms for your clients and ensure you are…
Why Company Outings Are Important for Organizational Culture
Mar 15, 2019 • 4 min
Today on Journey to $100 Million, listen in as Erik talks about our company outings at Array Digital. Our most important resource is our employees, and it is important to ensure that our team feels appreciated and rewarded. In order to do this, we have…
The Benefit of In Person Meetings
Mar 14, 2019 • 3 min
In today’s episode of Journey to $100 Million, Erik talks about how beneficial in person meetings can be. Not every meeting has to be in person, but if you have the opportunity to meet a prospect face to face - take it! Don’t defer to email or calls if…
Videography: How to Start Using Video in Your Business
Mar 13, 2019 • 3 min
In today’s episode of Journey to $100 Million, Erik talks about how video can be used to your advantage for your business in multiple ways. Not only that, but video can be repurposed on so many different platforms to be used multiple times - the…
The Benefit of Quarterly Business Reviews
Mar 12, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik shows you one tool that can tremendously help your business: quarterly business reviews. Quarterly business reviews answer the question that many clients ask, “What have you done for me lately?” These…
Why the Morning Meeting Is the Most Important Meeting of the Day
Mar 11, 2019 • 4 min
In today’s episode, Erik gives you insight on why the morning huddles at Array Digital are so important. Having a standing meeting every morning allows the whole team to get on the same page, understand what every member of the team is working on, and…
How to Leverage Meetup.com to Build Your Professional Network
Mar 10, 2019 • 3 min
In today’s episode of Journey to $100 Million, Erik discusses how meetup.com has allowed Marketer’s Anonymous to grow tremendously. We didn’t just start doing one meetup per month, but THREE! That’s because if you want to succeed, you have to go where the…
How to Streamline Your Service-Based Business
Mar 9, 2019 • 5 min
In today’s episode of Journey to $100 Million we talk about how you can streamline your business. Erik talks about how figuring out the base services of your business as well as finding out where your profit comes from, are the first steps in streamlining…
Posting Promo Videos Before Your Events
Mar 8, 2019 • 2 min
In today’s episode of Journey to $100 Million, listen in as Kevin gives insight on how promotional videos can help out in numerous ways within your company. Whether you are speaking at an event, throwing an event, or just using an event for networking,…
Focus on Monthly Recurring Revenue
Mar 7, 2019 • 4 min
In today’s episode of Journey to $100 Million, Erik shows you just how much focusing on monthly recurring revenue can help your business. Since focusing on recurring revenue in 2018, Array Digital has increased its recurring revenue by about a factor of…
Why You Should Pick up the Phone to Get the Job Done
Mar 6, 2019 • 3 min
In today’s episode of Journey to $100 Million, Erik stresses the importance of picking up the phone! An easy but important lesson to learn, picking up the phone can allow you to resolve an issues much easier. — Erik Olson is an award-winning digital…
The Importance of an Employee Onboarding Process
Mar 5, 2019 • 3 min
Today on Journey to $100 Million, Founder and CMO Kevin Daisey speaks on the new employee onboarding process at Array Digital. Kevin shows just how important it is when onboarding a new team member, and how crucial it is to make sure you are doing it…
Defining Array Digital’s Mission and Vision
Mar 4, 2019 • 4 min
In today’s episode of Journey to $100 Million, Founder and CEO Erik Olson talks about the process of creating and putting together Array Digital’s mission and vision statements. Along the way there were some ups and downs, but now Array Digital has a…
The Key to Understanding Your Competition
Mar 3, 2019 • 4 min
In today’s episode of Journey to $100 Million, Founder and CMO Kevin Daisey brings you insight on how you can understand your competition - by going out and meeting them! Learn why meeting your competition can benefit you greatly in the long run. — Kevin…
Why Expand to Orlando?
Mar 2, 2019 • 4 min
In today’s episode of Journey to $100 Million, Founder and CEO Erik Olson gives some insight on why Array is expanding to Orlando. You may of heard of our new meetups in Orlando, our new employees, or even our new office, but you haven’t heard WHY! — Erik…
How Prospecting Can Greatly Benefit Your Company
Mar 1, 2019 • 5 min
In today’s episode, Founder and CMO Kevin Daisey talks about another big change Array is making coming into 2019. Kevin talks about how prospecting has greatly helped Array in gaining new clients, but you must have a set process! Hear more in today’s…
Why We Use our Byline On Ads like Billboards
Feb 28, 2019 • 3 min
In this episode of Journey to $100 Million, Founder and CEO Erik Olson explains a very lucrative strategy. Using your byline on a digital ad can let people know who made that amazing ad, and continue to build your reputation! — Erik Olson is an…
How to Save Time and Avoid Unnecessary Meetings
Feb 27, 2019 • 4 min
In this episode, Founder and CMO Kevin Daisey talks about how you can save yourself TONS of time - a 15 minute call. A 15 minute call with a client or lead allows you to get all the necessary information, without having to waste time and go too far out of…
The Magic of Hiring Interns
Feb 26, 2019 • 3 min
In today’s episode of Journey to $100 Million, Founder and CEO Erik Olson brings you insight on hiring interns. Having interns allows you to mold junior-level individuals intro full time employees. Find out what else interns can bring to your company! —…
When Array Got Focused
Feb 25, 2019 • 3 min
In this episode of Journey to $100 Million, Founder and CMO Kevin Daisey talks about how Array Digital got focused. In the course of only one year, Array Digital has gone from $17k in monthly recurring revenue, to $113k in monthly recurring revenue. Find…
Lead Quality: Verify and Score Leads with Lead Validation
Feb 24, 2019 • 3 min
In today’s episode, Founder and CEO Erik Olson goes into depth about the importance of validating your leads. He explains how much time can be waisted if you are not validating your leads properly, and how you can ensure to get the answers you need…QUICK!…
Update to Array Digital
Feb 23, 2019 • 4 min
In today’s episode of Journey to $100 Million, Founder and CMO Kevin Daisey brings you up to speed with all that has been going on with Array. A lot of new changes, and a lot of new work coming in! Kevin Daisey is an award-winning digital marketer &…
What I’ve Gained from the Entrepreneurs Organization
Feb 22, 2019 • 4 min
In today’s episode of Journey to $100M, Founder and CEO Erik Olson describes why he joined the Entrepreneurs Organization, and all it has brought him. He explains all the opportunities that have been brought on through EO, as well as all the friendships…
How to Gain Speaking Opportunities
Feb 21, 2019 • 3 min
In today’s episode, Erik brings back a point he made in a previous episode: “If you don’t ask, you won’t receive,” and shows how it has recently benefitted him! But, one thing you must do, FOLLOW UP! Erik Olson is an award-winning digital marketer &…
Launching Retirement Plans for Our Employees
Feb 20, 2019 • 3 min
In today’s episode of Journey to 100 Million, Founder and CEO Erik Olson talks about how Array has evolved over the years, and has finally introduced a retirement plan for its’ employees. Erik Olson is an award-winning digital marketer & entrepreneur. The…
If You Don’t Ask, You Won’t Receive
Feb 19, 2019 • 2 min
In today’s episode, Erik talks about something very simple, but has stuck with him his whole career: if you don’t ask, you won’t receive. In business, in personal life, in anything. Erik Olson is an award-winning digital marketer & entrepreneur. The…
How to Leverage LinkedIn for Business Growth
Feb 18, 2019 • 4 min
In this episode, Founder and CEO Erik Olson talks about receiving sales driven LinkedIn messages, and they don’t work. He also provides you helpful insight on how you can step up your LinkedIn game. Erik Olson is an award-winning digital marketer &…
The Best Thing You Can Do For Your Business
Feb 17, 2019 • 2 min
In this episode of Journey to 100 Million, Erik shares his thoughts on buying images and videos. He explains that no one is able to tell your story better than you! So don’t be scared, get in front of that camera! Erik Olson is an award-winning digital…
Client Reporting Tools: Why Video Is the Best Option
Feb 16, 2019 • 4 min
In today’s episode, Erik talks about how video reporting can benefit both you and your clients. Video reports allow your client to see first hand where their money is going, and how it is doing. Erik Olson is an award-winning digital marketer &…
How to Fire Bad Clients
Feb 15, 2019 • 4 min
In this episode, Founder and CMO Kevin Daisey talks about when it is time to fire a client. Yup, FIRE clients. Kevin talks about a past experience where this has happened, and shows instances where this is sometimes necessary. Kevin Daisey is an…
Podcasts Are a Gift
Feb 14, 2019 • 3 min
In this episode of Journey to 100 Million, we learn why podcasts are a gift, and how much they have continued to grow. Join us in this Valentines Day episode to learn how podcasts could benefit you! Erik Olson is an award-winning digital marketer &…
Run 1,000 Miles with Full Public Accountability
Feb 13, 2019 • 3 min
In today’s episode, Erik brings you in on his new years resolution. He has set a goal for himself to run 1,000 miles this year, and to make it even more interesting, his goal is fully open to the public! Erik Olson is an award-winning digital marketer &…
Digital Marketing Reviews
Feb 12, 2019 • 3 min
In today’s episode of Journey to 100 Million, Founder and CEO Erik Olson shows us the power of digital marketing reviews. Not only are these reviews crucial in doing research for leads, but also in keeping your current clients happy. Erik Olson is an…
Company Lunch
Feb 11, 2019 • 3 min
In this episode, Erik gives you the history of Array Digital’s bi-weekly company lunches. We believe that the culture of your company is definitely worth investing in. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of…
Updates to our Core Values
Feb 10, 2019 • 3 min
In Kevin’s Journey to 100 Million debut, we go into depth on what we have improved upon in our core values here at Array Digital. In this episode, Kevin shows just how vital core values are in order to succeed. Erik Olson is an award-winning digital…
Contracts for Internal Projects
Feb 9, 2019 • 3 min
In this episode, Erik talks about what you can do to more efficiently take care of internal projects. He shares his past experiences, and shows how treating internal projects like client projects can benefit you! Erik Olson is an award-winning digital…
I Want Your Feedback
Feb 8, 2019 • 2 min
You’re feedback is what I thrive on! If you have any questions, need any tips, or just want to chat, please reach out!! Find Erik online at: * LinkedIn: https://www.linkedin.com/in/iamerikjolson * Twitter: https://twitter.com/iamerikjolson * Instagram:…
Our Contact Form Mistake
Feb 7, 2019 • 4 min
In this episode, Erik brings you back to a recent incident at Array, where a client’s “contact us” form was not working correctly. Erik takes you through what happened, and all the steps taken to fix the mistake - and how to prevent future mistakes! Erik…
Why You Should Cyber-Stalk Your Prospects
Feb 6, 2019 • 6 min
In this episode, Erik explains the benefits of stalking your prospects- in the good way! Knowing your prospects, and even your clients, can benefit your company in multiple ways. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder…
Mapping Out Cash Flow
Feb 5, 2019 • 4 min
In this episode, Erik explains how Array has used their recurring revenue to map out future month’s cash flows, allowing the team to see future low and high points. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array…
The Power of Speech to Text
Feb 4, 2019 • 3 min
In this episode, Erik talks about how you can re-produce tons of different content, using the same video!
How to Ensure We Do What We’re Supposed to Do
Feb 3, 2019 • 3 min
In this episode, CEO and Founder Erik Olson dives into a recent lesson’s learned from Array Digital to show how we can hold our employees accountable, and get the work DONE!
First Operational Task - Make Contact
Feb 2, 2019 • 3 min
In this episode, Erik talks about making contact with clients during boarding, current issues with change orders, and how your scope of word should always have a detailed process.
The Power of Personal Gifts
Feb 1, 2019 • 3 min
In this episode, Erik shows the power of personal gifts in business through his own recent personal experience.
Trying to Track Traditional Advertising
Jan 31, 2019 • 5 min
In this episode, Erik talks about his shocking discovery of radio advertising, and gives an update on his take of traditional advertising in today’s world.
Waking Up at 5 AM Changed My Life
Jan 30, 2019 • 4 min
In this episode, Founder and CEO Erik Olson talks about how waking up at 5 AM improved his work and personal life.
INTRODUCTION TO SURVEY BY VOICE
Jan 29, 2019 • 3 min
In this episode of Journey to 100 Million, Founder and CEO Erik Olson talks about what he learned about voice surveys during his time at Alexacon.
EXPANDING TO 7 DAYS A WEEK
Jan 28, 2019 • 4 min
In this episode of Journey to 100 Million, Founder and CEO Erik Olson goes into depth about the podcast, and how we are expanding to 7 days a week. Enjoys!
The Pivot
Jan 27, 2019 • 4 min
The Marketers Anonymous daily podcast is getting rebranded! On Monday, look for “Journey to $100 Million”, our new audio home!
Offer Multiple Plans
Jan 24, 2019 • 5 min
This one change has had the biggest impact on our close rate. Instead of a “yes or no” questions, it’s a “which one?”
The Secret Sauce for LinkedIn Prospecting
Jan 23, 2019 • 4 min
Erik interviews Chad Stenzel, a professional sales and organizational trainer on how he finds B2B leads on LinkedIn.
Networking with Gatekeepers
Jan 22, 2019 • 5 min
Success is tied to who you know. If you know gatekeepers that interact with a wide array of your ideal prospects, here’s how to approach them.
Erik Goes to AlexaConf
Jan 21, 2019 • 4 min
Erik met up with some leading voice innovators at AlexaConf in Chattanooga. Here’s a snippet of his feature on a podcast while he was there.
The Best 2 Steps to Qualify a Lead
Jan 18, 2019 • 5 min
Don’t waste your time and get unstable customers. These two steps will qualify leads not just financially but for stability as well.
Empowering Your Team
Jan 16, 2019 • 3 min
There’s a big difference between working ON your business and IN your business. One scales your work, the other doesn’t.
Why Alexa Is Worth Betting On
Jan 15, 2019 • 4 min
Smart speaker adoption is surpassing even smart phones in terms of how quickly the American population is purchasing them. What opportunity lies in the world of voice?
Knowing Your Value Proposition
Jan 11, 2019 • 6 min
If you’re not convinced of the value you bring to a client, you shouldn’t even pitch them. Now is the time to build your business around what is most valuable.
Why You Should Do Things That DON’T sCale
Jan 9, 2019 • 4 min
No matter how ambitiously you are trying to grow your company, you should always leave room for personal touch. It might not scale, but it’s far more effective. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array…
Stop. Advertising. To. Everyone.
Jan 8, 2019 • 2 min
Ever feel like you’re wasting your money on advertising? How do you even know what’s working and what’s not. The better you segment and track your ads, the better you’ll do. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO…
Being an Amazon Flash Briefing Early Adopter
Jan 2, 2019 • 3 min
Flash briefings are a greenfield in terms of opportunity. Want to be on the leading edge of brand building? Here’s why you should consider starting a flash briefing. Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of…