Tales of Marketing Transformation

Tales of Marketing Transformation

talesofmarketingtransformation.com
Let’s Make Marketing Human


Broken Customer Journeys [The Pothole Oracle] - Tales of Marketing Transformation #010
May 19 • 14 min
Have you tested your OWN customer journeys? Yes, all of them. You see, until you experience what your customers experience, all the understanding you’ve developed with your Empathy Mapping work from the last episode will not bear fruit. In this episode, I…
Connecting with Your Ideal Client - Tales of Marketing Transformation # 009
May 12 • 22 min
Are you really clear on who your ideal client is? To build professional credibility, engage your target audience and connect with your ideal clients requires absolute clarity about who your ideal clients are and how you help them. In this episode, I’ll…
The Lighthouse - Tales of Marketing Transformation #008
May 5 • 11 min
It’s been a while since the last episode and a lot has changed since then, many things that we couldn’t have imagined, such as everyone around the world in various forms of “stay at home” situations due to the global COVID-19 pandemic. All our lives have…
An Eagle Like Focus on Your Ideal Client - Tales of Marketing Transformation #007
Jul 30, 2019 • 17 min
Most businesses marketing sucks because they’re just putting their message out into the world at large, in a very generic way and that message gets lost in all the noise. It’s not focused on the right audience. It’s not focused on their ideal client. It’s…
Five Success Principles Of Human Marketing, Ballarat Cycle Classic - Tales Of Marketing Transformation #006
Mar 25, 2019 • 22 min
What are the components of a successful marketing program, framework or campaign? No doubt you’ve seen and read about a lot of different tactics that people have recommended to use in marketing - from Google Ads, to Social Media campaigns, to content…
Marketing Funnels - A Precious Gift - Tales Of Marketing Transformation #005
Mar 18, 2019 • 31 min
Are you confused by the complex nature of marketing funnels? You’ve probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a…
Parrots, Almonds And Your Ideal Client - Tales Of Marketing Transformation #004
Mar 11, 2019 • 14 min
How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day - I don’t know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my…
Rolling In Rhino Poo Or Standing Out With Marketing - Tales Of Marketing Transformation #003
Mar 3, 2019 • 12 min
Imagine, if you stood out like a beacon, like a lighthouse with it’s guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to…
Bread Making And Marketing Recipe - Tales Of Marketing Transformation #002
Feb 25, 2019 • 13 min
Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? People have evolved marketing over generations and conducted thousands of experiments to see what worked,…
Making Marketing Human Again - Tales Of Marketing Transformation #001
Feb 18, 2019 • 13 min
Are you curious about the “magic of marketing”? About “The Force” that drives GOOD marketing. Then you’ve come to the right place. I know, in fact - we all know, that marketing is NOT magic, yet to many of us it still remains a mystery! A mystery that…
Tales Of Marketing Transformation Teaser 1
Jan 16, 2019 • 1 min
Marketing is fundamentally quite simple  -   • deliver the right message • to the right audience • at the right time • in the right place • engage with them • start to build a relationship and • provide exceptionally valuable information to them until…
Tales Of Marketing Transformation - Teaser 2
Jan 16, 2019 • 2 min
Tales of Marketing Transformation - the podcast - it’s coming to a device near you in early 2019….. So what’s it about? It’s about Marketing, no surprises there! It’s not me pretending to be a Marketing Guru and giving you sage advice. I’ll let you in on…