The Video Insiders Podcast

The Video Insiders Podcast
Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like it or not) on what’s happening on YouTube, the strategies that the professionals do behind every successful YouTube channel. Join us as we discuss YouTube strategy and channel strategies, how the industry and the platform are shifting, and discussing the latest tactics, strategies, and trends. The Video Insiders Podcast is brought to you by TubbeBuddy. The YouTube channel management tool to manage, optimize your content, and run your channel like a pro.

Pandemic Views and CPMs
Jun 1 • 34 min
Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization. Carlos provided some insights which were referenced in One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is…
Paladin Roll with James Creech
May 13 • 51 min
This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin,…
Tubular Trends with Denis Crushell
Apr 30 • 54 min
Insights on video tends
Creating a Safe Streaming Environment for Kids
Apr 21 • 48 min
Kidoodle.TV’s Brenda Bisner
The Chief Creator Marketing Officer
Apr 7 • 58 min
Brendan Gahan
How Covid-19 Is Affecting Video Creators
Mar 31 • 51 min
Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it’s impacting us and how it impacts online views and video creators.
Stuart Brittlestar Reynolds is Your Mom’s Favourite Creator
Mar 16 • 78 min
Stuart Reynolds aka Brittlestar might not be a name you’ve heard of, he’s not even a YouTube creator. Carlos likes to call him Canada’s answer to Hank Green because he’s often the adult in the room crowded with much more inexperienced creators. We don’t…
The OG of Social Video Marketing and SEO
Mar 2 • 61 min
We’re very happy to welcome the OG of video SEO Mark Robertson. Mark was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase “social video marketing”. He was the founder and CEO or,…
Finding When Was That Said
Feb 16 • 60 min
Kade Dworkin has been around the YouTube ecosystem almost since the start. Working at places like Revision3 and the early days of VaynerMedia he’s seen it all. He joins Tom with some reminiscing on the early days as well as what he’s focussed right now…
Building a business behind the scenes on YouTube and what the future holds for us.
Feb 3 • 36 min
In this week’s podcast, we thought we’d update the audience on changes regarding our goals for our businesses, what we have planned for 2020 and some insights on what’s going on in the world of video creators.
Not So Little Monster of YouTube Audiences
Jan 20 • 59 min
This week we welcome a 3rd grizzled YouTube expert Matt Gielen to the Video Insiders. Matt is YouTube growth strategist and the founder of Little Monster Media Co He has years of experience in audience development for Federator Networks as director and…
What happened in 2019 retrospective and 2020 Predictions
Dec 31, 2019 • 51 min
As 2019 comes to a close Tom and Carlos look back on the first year that was for The Video Insiders Podcast. What happened in the world of online video during this year and their predictions for 2020.
Affiliate Marketing for Creators
Dec 13, 2019 • 43 min
It’s a surprise that to this day many creators and companies don’t use this tactic as part of their video content strategies. Tom had a chance to sit down with Jesse Lakes who’s the CEO of Geniuslink to discuss all things affiliate.
Lets talk about LinkedIn Video and LinkedIn Live
Nov 29, 2019 • 65 min
Tom had the chance to talk with Cassandra Thompson who is a career consultant and public speaker who is also focused on audience building on LinkedIn, networking and teaching career growth skills to help others build their careers.
Should You Buy YouTube Views?
Nov 15, 2019 • 39 min
Carlos and Tom discuss how running ads can negatively affect a channel and what you need to consider when a sponsor or brand asks to boost your channel.
Tom’s VidSummit 2019 Recap
Nov 1, 2019 • 34 min
Just like last year, Tom was keynoting at VidSummit this year and he and gives Carlos a recap of how it went, what’s new with video entrepreneurs and creators as well as how the conference is evolving now that MrBeast is a new co-owner of the event.
Inside the Teespring and YouTube Partnership with Chris Elsheeky
Oct 14, 2019 • 34 min
We’re joined by director of creator growth at Teespring Chris Elsheikhi this week. Chris and Tom discuss the exclusive partnership that Teespring has with YouTube. How they work with the platform and creators to help diversify monetization and income as…
The Big FTC Ruling and Kids Content on YouTube
Sep 23, 2019 • 61 min
In this weeks episode, Carlos and Tom discuss what this means for the future of kids content on YouTube. Additionally, Tom has an interview with a YouTuber who’s being affected by the changes Anna’s Big Adventure Anna Tyrie. Join us as we talk about one…
What Content Dominates YouTube
Sep 9, 2019 • 39 min
This week Tom and Carlos discuss the types of content that dominate on YouTube. The episode was inspired by a blog post called What content dominates on YouTube? written by Rasty Turek who is the founder and PEX.
Protecting Creators with SuperBam
Aug 19, 2019 • 52 min
This week we welcome Rian Bosak to the show. Have we finally reached a point where creators can find real value from working with an MCN? Rian has been working in the digital industry for almost ten years, working for MCN’s such as Style Haul as Head of…
Why We No YouTube
Jul 29, 2019 • 45 min
Why as YouTube experts we aren’t on YouTube ourselves creating content. Thats a question that we’ve have struggled with over the years and there are many reasons for us not creating YouTube videos on a regular basis. On one end both of us have…
Is YouTube Just a Platform?
Jul 12, 2019 • 41 min
It’s VidCon week, but Carlos and Tom are missing out this year. In this VIP, we discuss the age-old question. Is YouTube Just a Platform, or is it a publisher? We also talk about the latest controversy (at time of recording) to hit YouTube, which was the…
Getting Ready for Quality Watch Time
Jun 26, 2019 • 37 min
We’re back and this week we tackle the subject of quality watch time on YouTube and that this is another signal that if true it is another signal that YouTube is favouring big media companies and TV/Movie content.
Why Veritasium Went Viral
Jun 5, 2019 • 38 min
Derek Mullers aka Veritasium on YouTube is one of the best educational YouTube channels on the platform. He’s been uploading videos since 2010. Last month one of his videos went viral but we want to talk about why it went viral, or why Derck thinks it…
Phil Starkovish: The YouTube Video Creators’ Friend
May 22, 2019 • 30 min
Phil Starkovich is the Co-Founder and CEO of Tubebuddy. Full disclosure, Tubebuddy sponsors and supports The Video Insiders Podcast and we are extremely grateful to the Tubebuddy team for their support of the show. This being said we would have had Phil…
Is Going To VidCon Worth It?
May 8, 2019 • 38 min
This episode was recorded just as Tom was back from his VidCon London experience in February and we thought it would be a good idea to talk about VidCon. Anyone who has attended one knows how crazy this gathering for creators and fans but is it worth it…
The Power of Evergreen Content on YouTube
Apr 24, 2019 • 42 min
We’re back with a whole new VIP! This episode we talk about what some would consider being a dull subject. The value of evergreen content. What is evergreen content you say? In the world of online content its the type of content that isn’t really meant to…
The Creator Coach™ Josh Zimmerman
Apr 10, 2019 • 57 min
This week we welcome Creator Coach™ Josh Zimmerman who’s had an extensive career in the world of online creators and YouTube. Josh has worked with TV networks, production companies, digital multinational corporations, YouTube influencers, and traditional…
EP. 8 - YouTube Content Manager and Content ID
Mar 27, 2019 • 35 min
We’re back and this week we’re giving you a peek into the world of YouTube content management and copyright content ID. Both of us have had experience managing content on YouTube from a rights perspective and we thought it would be a good subject to…
WatchMojo’s Ashkan Karbasfrooshan on Achieving 20 Million Subscribers and Launching Context TV
Mar 13, 2019 • 56 min
Welcome to an exceptional episode of the Video Insiders! It’s our first ever guest episode! Carlos sits down with Ashkan Kasbasfrooshan who is the founder and CEO of WatchMojo. Ash paid us a visit in Toronto, just as WatchMojo was about to hit 20 million…
The Adpocalypse Returns - 2019 Edition
Mar 6, 2019 • 40 min
The Video Insiders are back! This Carlos and Tom talk about the chaos on YouTube over the last couple of weeks. These days it seems like not a week goes by where a social platform is in trouble, Facebook with fake news or bad behaviour on YouTube. Once…
Ep. 5 - Keyword Research for YouTube Channels
Feb 27, 2019 • 38 min
In this weeks’ Video Insiders Podcast Carlos asks Tom to give him as well as the audience a crash course into Keyword Research. Anyone who’s managed a YouTube channel knows how important having the right keywords in your titles, tags, descriptions are.…
Ep. 4 - Can You Buy a YouTube Channel?
Feb 20, 2019 • 35 min
Welcome to episode 4 of the Video Insiders Podcast. This week Carlos and Tom discuss the trend of big media companies buying large YouTube channels. Tom asks Carlos if he’s ever bought or sold a YouTube channel and Tom shows that he does real research and…
Ep. 3 - The Current State of the YouTube MCN
Feb 13, 2019 • 43 min
Just a few years ago MCNs where everywhere, you’d set up a new channel and within minutes of uploading a new video you would receive an MCN invite. Tom and Carlos talk about the dreaded YouTube Multi-Channel Network phenomenon and the reasons they believe…
Ep. 2 - Video Insiders Predictions for YouTube 2019
Feb 9, 2019 • 30 min
In this episode of the Video Insiders Podcast, Tom and Carlos discuss reflect on what happened on YouTube in 2018 as well as their predictions for the platform in 2019. A big thank you to TubeBuddy for supporting the show. You can use the same pro tools…
Ep. 1 - Who Are The Video Insiders?
Feb 9, 2019 • 49 min
Welcome to the first ever episode of the Video Insiders Podcast we decided that the best way to introduce ourselves would be to interview each other about how we got into the world of YouTube, our careers and experiences over the years. The Video Insiders…
Introducing the Video Insiders Podcast
Jan 10, 2019 • 0 min
Carlos Pacheco and Tom Martin here, we are two marketing and YouTube veterans who have worked behind the scenes helping producers and online creators build channels to audiences of millions. In each VIP episode, we give you our two cents (whether you like…