Maze Marketing Podcast

Maze Marketing Podcast

mazemarketingpodcast.com
Run paid ads profitably, and build marketing follow-up systems that really work.


38: Managing Google Ads for Lead Generation (feat. George Krahn)
Oct 14 • 66 min
There are more PPC agencies around than ever before. You’ll find PPC experts at every networking meeting. But if you generate leads to feed an offline (or these days online!) sales process, it’s hard to find an agency who can deliver GOOD affordable leads…
37: Conversion Rate Optimisation (feat. Chris Dayley)
Sep 10 • 49 min
In this episode, Rob and Jonathan are talking to Chris Dayley, who specialises in Conversion Rate Optimisation (CRO). Chris helps people improve their conversion rates as part of their paid advertising strategy. They discuss two techniques that you can…
036 The True Impact of Page Load Speed on Paid Ads (feat. Dan Wilkinson)
Aug 19 • 74 min
Page speed has been a big thing in SEO for a long time. But many people don’t realise that page speed is very important for paid advertising too. Dan Wilkinson started work as an AdWords consultant, but was always deeply interested in Google Analytics. He…
35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox)
Jul 19 • 53 min
When we talk to people about LinkedIn ads, we usually hear objections such as: “Do they really work?” (Yes) “Aren’t they expensive?” (Cost per qualified lead can be low) It is time to debunk these myths. LinkedIn have put a lot of work recently into their…
34: Behavioural Engagement Nurture Sequences (feat. Roland Eva)
Mar 31 • 58 min
We’re all familiar with the concept of nurturing potential customers over the buying cycle. But how should you prioritise your efforts? One approach is to use something called a ‘Behavioural Engagement Nurture Sequence’… where the marketing people receive…
33: 12 Effective Lead Magnets (feat. James Daniel)
Feb 16 • 21 min
Offering a ‘lead magnet’ - an incentive for people subscribing to your email list, is a key ingredient in growing your audience. The trouble is, most lead magnets don’t work as well as they used to. In this episode, copywriter James Daniel explains: Why…
32: How to write a truly great book (feat. Vicky Fraser)
Jan 27 • 43 min
Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn: Why most business books are dull How to decide the…
31: Social Proof That Sells (feat. Justin DeMers)
Jan 9 • 41 min
Testimonials are a critical part of any marketing and sales system. The problem? Most testimonials are lousy - and fail to reveal the true value you provide. Justin DeMers has a different approach to testimonials. Listen now to learn: Why your customers…
30: How to Self Publish a Successful Business Book (feat. Mark Beaumont-Thomas)
Jan 1 • 54 min
If you sell based on trust and DON’T have a book, it’s time to ask why not. In this episode, Mark Beaumont-Thomas explains why and how to write a successful book in a sensible time frame. Listen now to learn: Why the barriers to entry in book publishing…
29: Optimising Your LinkedIn Profile (feat. Ted Prodromou)
Nov 25, 2019 • 35 min
If like Rob, you’re sceptical about the effectiveness of LinkedIn for individual business owners, then listen to this conversation Rob and Jonathan had with Ted Prodromou, author of LinkedIn For Business. LinkedIn puts your profile in front of 1000s of…
28: Press Release Success Secrets (feat. Neil Anderson)
Oct 6, 2019 • 36 min
In this episode we branch away from paid advertising and discuss how PR can expand your marketing maze. On this call we interview PR expert Neil Anderson. Listen now to learn: The key ingredients of a press release How to grab attention so your press…
27: Remarketing with Google Analytics
Sep 15, 2019 • 37 min
Google Analytics allows you to sharpen your remarketing strategy. And best of all, it’s free! Listen now to learn: What remarketing capabilities you get in Google Analytics (beyond native Google Ads) How to avoid marketing to the people who bounce from…
26: Marketing Automation Done Right, feat. Chris Davis
Sep 5, 2019 • 53 min
Chris Davis is a marketing automation expert, and has worked with ActiveCampaign, LeadPages among other companies. Today Chris runs Automation Bridge, a marketing automation training company. Listen now to learn: Why it’s harder than ever to select the…
25: Facebook & Instagram Insights (feat. Paul Fairbrother - AdEspresso)
Aug 8, 2019 • 40 min
Paul Fairbrother is the Head of Education at AdEspresso, and an Instagram and Facebook Ads specialist. Paul used to be a social media manager, and noticed that all the paid channels are now pay to play. Paul used AdEspresso’s tools to create and manage…
24: Email Marketing Systems Uncovered
Jul 25, 2019 • 34 min
Most online conversations about email marketing focus on tools. Everybody wants to know: which email provider is best? In this episode, Rob and Jonathan discuss the right questions you should be asking and what features to look for when searching for an…
23: Holistic Marketing (feat. Ben Hunt)
Jul 1, 2019 • 49 min
In this episode, Rob and Jonathan are talking to Ben Hunt, marketer, former web designer and author of several books including, “Save the pixel” and “Web design is dead”. Ben shares a sneak peek at a new concept he’s developing, called Holistic Marketing.…
22: Google Remarketing Shenanigans
Jun 21, 2019 • 11 min
You only want to show your remarketing ads to people that have been on your website. But, did you know Google will show your remarketing ads to people that have never been on your site and those that have no idea who you are! Well, it could be the reason…
21: Email marketing myths debunked (feat. Josh Earl)
Jun 13, 2019 • 53 min
In this episode we’re debunking some of the most common myths surrounding email marketing. Rob and Jonathan talk to Josh Earl, a copywriter, email marketer and programmer. Josh tells us how he became an email marketer and shares the results of some of his…
20: The Marketing Tools We Use
Jun 6, 2019 • 35 min
In this episode, we discuss nine marketing tools that we think you should pay attention to. If you’re confused about which marketing tools to use, we’ll help you get started. Listen now to learn: Why you’re probably asking the wrong marketing questions…
19: Paradigm Shift Ad Writing (feat. Chad Prince)
May 31, 2019 • 32 min
I (Rob) met Chad Prince in late 2018 at Perry Marshall’s Paradigm Shift ad writing workshop. At the workshop we spent two days working on Perry’s Swiss Army Knife ad writing method. We wanted to know: with enough creative minds in the room, could we…
18: Remarketing Lists for Search Ads
May 24, 2019 • 21 min
In this episode Rob and Jonathan discuss Remarketing Lists for Search Ads (RLSA). Most of us are familiar with remarketing on Facebook or Google Display, but remarketing for search is generally under-used. Listen now to learn: What RLSA is, how it works,…
17: ‘The Dirt’ on hiring a Google Ads agency
May 17, 2019 • 27 min
We all need help with Google Ads from time to time. It’s a big system, and nobody can specialise in all of it. The problem is, getting help from a consultant or agency is fraught with risk. It’s a Wild West industry, that seems to be getting more wild as…
16: Levels of Buyer Awareness
May 2, 2019 • 25 min
Building a remarketing maze isn’t right for everyone. So what is the use case? And should you begin on Google, Facebook… or somewhere else? The answer comes down to your buyer’s level of awareness. In other words, how much do they know about the problem…
15: Automated Webinars (feat. Damian Qualter)
Apr 25, 2019 • 43 min
Webinars are a viable sales strategy in any marketing maze, and automated webinars are often positioned as the ultimate ‘quick fix’. Supposedly all you need to do is record a webinar, automate it, and watch the money roll in… What would possibly go wrong?…
14: How to better understand your customers (feat. Luke Szyrmer)
Apr 19, 2019 • 40 min
All the profits in your business come from one single source: your customers. No matter how much you know about marketing, you HAVE to understand your customers and what makes them tick. Luke Szyrmer learned all this the hard way. After seeing multiple of…
13: Facebook Conversion Tracking Explained
Apr 12, 2019 • 26 min
In this episode Rob and Jonathan discuss common Facebook conversion tracking misunderstandings, mistakes and omissions. If you’re spending decent money on Facebook ads, this is a topic you need to get to grips with. Listen now to learn: The essentials of…
12: The 80/20 Principle of Ad Testing
Apr 5, 2019 • 24 min
The ‘80/20’ or Pareto principle is an established mathematical fact. Everything in the world that can be impacted by positive or negative feedback loops is impacted by this… including your ads. A small number of your ads will drive the most profit… While…
11: Messenger Marketing and Bot Building Explained
Mar 29, 2019 • 21 min
Messenger marketing - the act of communicating with prospects and customers through Facebook’s messaging platform - is a big deal right now. Most of us have at least one messaging platform installed on our phone, and on the face of it open and click…
10: Essential Landing Page Insights
Mar 21, 2019 • 31 min
How to construct and test appropriate landing pages for your paid search traffic, and key mistakes to avoid. Rob and Jonathan discuss: Why ‘ugly’ landing pages can sometimes convert best Whether to create pages in a page builder, or just use your existing…
09: Email Storytelling
Mar 15, 2019 • 39 min
How to tell engaging stories that sell in your emails, and how to build profitable long term customer relationships. Listen now to learn: How to tell your story in a way that builds trust Where to place your story in your marketing systems The fundamental…
08: Email Deliverability Myths Debunked
Mar 8, 2019 • 26 min
This episode is all about deliverability: specific tips for getting your emails delivered to your recipient’s inbox (and preferably avoiding their spam folder or promotions tab). Email is still an important part of any marketing follow-up system, and your…
07: LinkedIn and Twitter ads
Mar 1, 2019 • 23 min
Have you tested LinkedIn and Twitter ads? Did you know you can create retargeting audiences on these platforms? LinkedIn and Twitter may not be a core part of your marketing strategy, but most of us make assumptions about these platforms. In this episode…
06: What is the maze?
Feb 1, 2019 • 30 min
Rob and Jonathan answer the question: what exactly is the maze? How is it different from conventional funnel-based marketing? This episode covers: - Why marketing is less linear than ever before, with many more touch points - Why impression-assisted…
05: Facebook Ad Policy Violations
Jan 25, 2019 • 19 min
In this episode I complain bitterly to Jonathan about the fact that Facebook have inexplicably disabled my ads account. Without explanation or recourse. The Facebook machine has effectively just said “no”. Ad policy violations have become a regular part…
04: The Funnel Analogy
Jan 11, 2019 • 32 min
Jonathan and Rob discuss the pervasiveness - and limitations - of the marketing funnel analogy. Including: - When the funnel analogy helps, and when it doesn’t - Why the funnel is becoming less and less relevant
03: Content for remarketing ads
Jan 11, 2019 • 26 min
Rob and Jonathan talk about appropriate content for remarketing ads, including: - Whether to lead with a story - What type of stories to use - How to differentiate between hot and cold traffic - Why your content is probably good enough… but your stories…
02: Conversion tracking
Jan 11, 2019 • 53 min
The REAL ins and outs of conversion tracking, for Google Ads, Facebook ads, and other platforms. - What conversion tracking really means - Why all conversion numbers are relative not absolute - Why attribution is changing (and what that even means) -…
01: The retargeting journey
Jan 10, 2019 • 68 min
Rob and Jonathan discuss retargeting, and dig into Jonathan’s in-depth retargeting experience.