Voice Marketing with Emily Binder

Voice Marketing with Emily Binder

emilybinder.com/flash-briefing
The Business of Voice - Flash Briefing


$0 Production Costs for the Largest Media Company on Earth
Aug 14 • 0 min
2.7 billion users create Facebook’s content for free. Netflix is spending more than $100 million per season to produce their original show The Crown. Subscribe free to this podcast and Alexa Flash Briefing to hear new episodes in under 3 minutes every…
Reason to Believe and USP
Aug 12 • 1 min
Don’t make a voice experience that feels like tap, type and swipe. See acast.com/privacy for privacy and opt-out information.
I Shouldn’t Share this Great Idea for Flash Briefings
Aug 11 • 2 min
Tip; Spotify doesn’t play ad markers from Acast. This means you can skip music or ads and easily binge flash briefings on Spotify. Today’s tip: the 10-minute limit on Alexa Flash Briefing doesn’t seem to apply anymore. But don’t abuse this unless you’re…
How to Create a Flash Briefing
Aug 10 • 2 min
What makes a good flash briefing? How often should you publish episodes for a flash briefing? See acast.com/privacy for privacy and opt-out information.
What Makes a Good Flash Briefing?
Aug 10 • 2 min
What makes a good daily briefing? How long should a flash briefing be? Tip: binge this show (Voice Marketing with Emily Binder) on Spotify if you want to skip the intro and outro music. See acast.com/privacy for privacy and opt-out information.
How to Break Your Long Content into Briefings or Clips
Aug 7 • 2 min
How do you make a blog post into a flash briefing? Your show is a holistic daily briefing - a capsule that stands alone. It’s not an ad for other content, at least not often. This episode has tips on how to chop up existing content into smaller clips or…
I Changed My Mind: Alexa Flash Briefings
Aug 6 • 2 min
Flash Briefings happen to be on Alexa. But borrow the format and consider it a platform-agnostic mini podcast or daily show. Don’t pigeonhole yourself onto any channel. Be everywhere. Here is the video referenced from 2018: https://youtu.be/kmOk2XihCiI.…
Not Another Lighthouse or Anchor: Snappy Kraken’s Robert Sofia- Podcast Clip
Aug 4 • 2 min
Financial firms have a lot of blue, green, and lighthouses, anchors, trees, or pinnacles. Why is looking and sounding the same so popular when it’s actually not effective for marketing? This goes back to human instinct to fit in. But you might want to…
Emotional or Moral Tweets Are 20% More Viral
Aug 3 • 2 min
A 2017 NYU study analyzed over half a million tweets and found that each moral or emotional word used increase virality by 20%. Posts with indignant disagreement received twice as much engagement as other content on Facebook. The algorithms reward the…
Why YouTube Matters for Engagement and SEO
Jul 30 • 2 min
82% of Twitter users watch video content on Twitter. 45% of people watch more than 1 hour of Facebook or YouTube videos a week. You can’t underestimate the power of YouTube as a vehicle for traffic and leads. YouTube receives more than 1.5 billion logged…
How to Put Your Podcast on YouTube the Right Way
Jul 29 • 3 min
Suit your content to the channel and medium. YouTube is about video. Audiograms aren’t video. See acast.com/privacy for privacy and opt-out information.
Brand Archetypes and the Hero (Part 2 of 2)
Jul 28 • 2 min
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage. See acast.com/privacy for privacy and opt-out information.
Brands Shouldn’t Be Heroes (Part 1 of 2)
Jul 27 • 2 min
Brands trying to heroes (in the archetypal sense of the word) are making a mistake. In a recent article in Adweek, Thomas Kolster, the author of 2012 book Goodvertising says he has changed his mind. In his new book, The Hero Trap, he explores how brands…
Retail Predictions for 2027
Jul 24 • 2 min
Retail is a far larger business than media or telecom. U.S. 2016 market size: Retail: $24 trillionTelco: $1.4 trillionMedia: $602 billionWhat are the trends impacting retail today and in the next 5-10 years? Let’s glimpse shopping in 2027.Stats via 2016…
How to Ask for COVID Refunds or Credits
Jul 23 • 2 min
Solutions: you can always suggest an alternative solution if you think that your big ask is something that the other person won’t go far. Here’s an example: I knew that I had paid for about two or three weeks of my Equinox gym membership back in March…
The Six Stages of Retail
Jul 22 • 3 min
In Scott Galloway’s The Four (buy the book here, it’s great: https://amzn.to/2WDtcAW), he talks about six stages of retail:The corner storeThe department store (e.g. Nordstrom)The mallThe bix box store (e.g. Costco, Walmart, Target)The specialty retailer…
More U.S Households Have Amazon Prime than Go to Church or Vote
Jul 21 • 2 min
In Scott Galloway’s The Four (buy the book here, it’s great: https://amzn.to/2WDtcAW), he reports the percentage of U.S. households participating in certain institutions or markers of social life, such as voting, gun ownership, attending church, and now,…
2020 Smart Home Audio Report
Jul 20 • 2 min
From the Edison and NPR 2020 smart home audio report: “With 41% percent of the U.S. population saying they are staying at home and not leaving unless it is an emergency and 54% only going to places they feel safe and/or are necessary, new research shows…
A Solution to PDF Lead Magnet (Part 2 of 2)
Jul 15 • 0 min
You want to keep users on your site, not send them off to a PDF where you lose insight on their activity and clicks. Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a…
Stop Putting PDFs on Your Website (Part 1 of 2)
Jul 14 • 1 min
Downloadable PDFs are popular for lead magnets (forms where users give their email address in exchange for downloading your content like a white paper, infographic, or one-page PDF). Here’s why you should stop with the PDFs. Tomorrow I’ll give you a…
Prediction: Amazon Prime and Exclusive Podcasts
Jul 9 • 1 min
What’s next for Amazon Prime? Exclusive podcast content. Think about in-car voice. See what Spotify just did acquiring the exclusive rights to the Joe Rogan Experience beginning Fall 2020? That is your clue. Amazon Studios is a major content factory that…
Clay Hebert on Marketing and Word of Mouth
Jul 8 • 0 min
“Marketing is about understanding how your customers want to feel…and then giving them stories and products and services that help them feel that way.Word of mouth is about those stories being portable stories that are easy to spread.It’s that simple. And…
The Smart People Are on Twitter
Jul 7 • 1 min
Twitter is powerful. Facebook is a dumpster fire. Also, claim your consistent brand handle everywhere, especially Twitter. Check for a dot com and a Twitter handle before even considering moving forward with a new brand name choice. See acast.com/privacy…
Brand Checklist - Claim Your Handle Everywhere
Jul 6 • 1 min
Squat on yourself so someone else doesn’t. Claim your social handle and vanity URL on every social channel and your dot com or other TLD (top level domain). I wouldn’t start a new brand if that brand isn’t consistently available. See acast.com/privacy for…
Google 2020 Search Trends - Two Insights
Jul 3 • 2 min
Two of these 2020 Google search trends struck me:1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.2) We are redefining value. Content people want: We want to shop ethically, have…
Voice Search in 2020
Jul 1 • 0 min
Voice search and voice marketing in 2020 - today and what’s next. How to measure success in voice marketing. Stop thinking about it like direct response. It’s more like social media. See acast.com/privacy for privacy and opt-out information.
How to Make What You Say Memorable
Jun 30 • 1 min
Want people to remember your message? Tell a story. Add some data and you’re a shoe-in for being memorable and engaging. Subscribe free to this show anywhere you get your podcasts or on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out…
What to Look for in Podcast Guests
Jun 28 • 1 min
What makes someone a good podcast guest? Here’s what hosts should look for when you invite guests onto your show. Ask Barry Ritholtz or Brian Koppelman or Debbie Millman or other great podcast hosts. This is what they’ll tell you. And remember, shoot for…
The Perfect Podcast Length
Jun 23 • 0 min
Don’t worry about length. Go for insights per minute instead. Get help with your podcast or marketing strategy. Book a marketing consultation with Emily Binder. See acast.com/privacy for privacy and opt-out information.
52% of Buyers to Increase Podcast Spend H2-2020
Jun 22 • 1 min
52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and…
The Dickens Hangover in Podcasting: Length Doesn’t Matter
Jun 19 • 0 min
Length doesn’t matter. Brevity is more valuable for busy listeners. Throw your old ideas about book and podcast length equating with value out the window. Try doing a 90-second daily Flash Briefing, you’ll see that it’s harder than gabbing for a half…
Surprising Sources of YouTube Traffic
Jun 18 • 1 min
YouTube is the #2 search engine. Here’s my channel that I’m using as a case study. Today I share where most of my YouTube views come from. The #1 source is not YouTube and it’s not social media. If you want help with your video marketing SEO and content…
WallStreetBooyah - Fintwit Goes to Twitch - New Video Podcast
Jun 16 • 1 min
There’s a daily R-rated party of raw smart business and market commentary on WallStreetBooyah’s Twitch channel. The anonymous man in the bat mask is inventing a new category, quickly gaining over 6,000 active followers in months. Get up to speed on the…
Facebook = Gen Pop. Where Smart Audiences Hang Out (Podcasts)
Jun 15 • 2 min
27% of U.S. podcast listeners have a 4-year college degree – vs 19% of the general population.Where is your current audience? Which social platforms do they use? Do you know for sure? And which platforms will they use in 1 year and 2 years? You don’t…
Podcasts Tomorrow are Interactive
Jun 12 • 3 min
The underlying infrastructure of podcasts is RSS feeds. This is a structural limitation on what creators can do to connect the dots and even see analytics accurately. Accurate measurement is still a problem. Enable the Beetle Moment Marketing Podcast…
Stats: Why Your Brand Needs Voice Marketing
Jun 9 • 2 min
32% of U.S. adults listen to podcasts at least once a month. 22% listen weekly. Your brand should create voice content like a podcast or Flash Briefing. Reach your audience in the limbic system. Be a human being, not a bunch of 1s and 0s. Create emotional…
Early Facebook Employees Censure Zuck’s Hands-Off Policy
Jun 5 • 2 min
33 former Facebook employees who worked at the company during its early stages, including some who helped create Facebook’s original community guidelines, published a letter on June 3. Dismayed with Zuckerberg’s hands-off policy on Trump’s posts and…
From Napster to the Ad-Free Social Network
Jun 4 • 1 min
In 1999, Napster launched. It was a pioneering peer-to-peer file sharing Internet software that emphasized sharing digital audio files, typically audio songs, encoded in mp3 format. MTV news asked founders Sean Parker and Shawn Fanning: “…You’re confident…
Pandemic + George Floyd Murder + Facebook Walk-Out
Jun 2 • 1 min
This is a turning point for Facebook. A line in the sand has been drawn and Twitter will be on the right side of history. Leaders of three civil rights groups said they were “disappointed and stunned” after a call with Facebook CEO Mark Zuckerberg and COO…
The Right It - Pretotyping from Alberto Savoia
May 29 • 2 min
As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It…
More Smart Speaker Users than Twitter Users
May 27 • 1 min
22% of U.S. adults use Twitter. Closer to 50% have a smart speaker. So, smart speakers have a greater distribution platform to reach the U.S. population than Twitter does. Think about that.Twitter stats via Wordstream. See acast.com/privacy for privacy…
Not Customers: People
May 25 • 0 min
Consider removing “customer” or “consumer” from your vocabulary. Think of them as people who are more complex, and with whom you can really build a relationship to your brand. This briefing was inspired by Pauline Jordan’s ideas on Six Pixels of…
Advertising and Social Media Trust - All Time Low
May 22 • 1 min
“Last week Kantar’s Dimension study revealed a brewing mistrust among consumers towards both advertisers and social media platforms. The report surveyed 8,000 people in eight markets, including the US, UK and China, which have a combined total ad spend of…
25% Haven’t Read a Book This Year
May 21 • 1 min
Grab a book! According to the Pew Research Center, the typical American reads just 4 books a year and over 25% haven’t read a single book this year. I am reading The Future is Faster than You Think by Peter Diamandis. Follow me on Twitter for insights,…
“One day, Amazon will fail.”
May 20 • 2 min
The Sears catalog democratized American commerce. In 1896 Congress passed the Rural Free Delivery Act, which opened up the Postal Service to all of America. Rural mom and pop shops did not want postal delivery because mail like the Sears catalog would…
Why Zoom? Was it Luck?
May 19 • 1 min
Why has Zoom skyrocketed to more than a twentyfold increase in use since December 2019? “Success is where preparation and opportunity meet.” -Bobby Unser. See acast.com/privacy for privacy and opt-out information.
The Power of Sound for Purchase Decisions
May 18 • 0 min
Humans can hear 20 to 100 times faster than we can see. And that has a stronger impact on us than we might expect. One study by North, Hargreaves, and McKendrick, entitled The influence of in-store music on wine selections appeared in the Journal of…
Unsubscribing is a Gift - Day 5 of 5 - Email Marketing
May 15 • 3 min
Make it really easy to unsubscribe. Clean your list annually. And more email marketing tips. Leave a review for this show on Apple Podcasts here. See acast.com/privacy for privacy and opt-out information.
Always Do This (You Probably Aren’t). Day 4 of 5 - Email Marketing
May 14 • 2 min
This is day 4 of 5 in our week of email marketing tips, stats, dos and don’ts. Now, here is the money shot of the entire week. This is the big tip I hope you all really take to heart:1) First, here is the Why: In a conversation, 55% is nonverbal. 38% is…
The 9 Most Hated Email Phrases. Day 3 of 5: Email Marketing
May 13 • 1 min
Adobe surveyed over 1,000 white-collar workers in the United States in 2018 and identified the nine common phrases that people find most frustrating and annoying in emails.In order of least despised to most despised:9. “Re-attaching for convenience”…
2.5 Hours Each Work Day on Personal Email. Day 2 of 5: Email
May 12 • 1 min
In their 2018 Consumer Email Survey report, Adobe examined at how white-collar workers use email and discovered that they spend an average of 2.5 hours per day checking their personal inboxes at work and even more time dealing with work-related emails.…
347 Billion Emails Per Day. Day 1 of 5: Email Marketing
May 11 • 2 min
Data from Statista reveals a steady climb in the number of emails received and sent out. It projects that the figure will surpass 347 billion per day by 2022. It’s also worth realizing that the number was 269 billion in 2018. That’s a rapid rate growth…
Email Marketing: From Ugly to Opportunity - Next Week Teaser
May 8 • 0 min
Trust me on this, I have info that will make you a better communicator and that is the crux of everything on this show. Tune in for our series that begins Monday. Here’s how: Subscribe now so you can listen on your favorite podcast app and or on Alexa…
What Noise Level Harms Productivity
May 7 • 2 min
Noise is a secret killer of performance. A mere 10db noise increase (e.g. going from a dishwasher to a vacuum cleaner) drops productivity by 5%. But most people don’t notice because it impacts cognition, not effort. Also, noise is greater in poorer…
Motivated Reasoning (Annie Duke)
May 6 • 1 min
Motivated reasoning is a circular information processing pattern where we notice and seek out evidence that confirms our beliefs and we rarely challenge the validity of that confirming evidence. On top of that we ignore or work hard to actively discredit…
Brave Browser and Your Privacy
May 5 • 1 min
Try Brave browser for more secure browsing: brave.com. This is not sponsored in any way. I just like Brave. They also have a blockchain based ad payments platform (BAT) with tokens to reward quality content. See acast.com/privacy for privacy and opt-out…
Companies Founded During the GFC (Recession)
May 4 • 0 min
Important companies founded during the 2008-2010 recession:Airbnb (2008)Uber (2009) WhatsApp (2009)Slack (2009)Square (2009)Venmo (2009)Pinterest (2010) See acast.com/privacy for privacy and opt-out information.
How Voice Fits into Your Marketing Strategy
May 1 • 0 min
Voice is a universally accessible technology that is in its infancy compared to where we are headed toward ambient computing, when computing blends into the background. Find out how it should fit into your marketing strategy: book a consultation with…
Quarantine and Voice Recognition
Apr 29 • 0 min
The practice of quarantine began during the 14th century in an effort to protect coastal cities from plague epidemics. Hear more about the 40 day anchoring.It’s good to understand where our words originate and what they really mean. Voice recognition is…
How Many Ads We Really See: Seek Data Truth
Apr 27 • 2 min
Inspired by a 2015 post that was clearly an SEO tactic for a small Missouri ad agency. Their post was littered with internal links to their Facebook Ad services and rich keyword text, keyword stuffing, the works of early 2000s SEO tactics. But worse, this…
40% of People Want to Use Voice vs Website (2021 Prediction)
Apr 24 • 1 min
In 2018, 24% of people surveyed by CapGemini said they’d rather use a voice assistant than a website.Self-reported predictions for 2021 include:40% will prefer voice to web.31% will prefer voice to visiting a shop or bank branch (up from 20% saying they…
Videos Are Shared 1200% More
Apr 23 • 2 min
Videos are shared 1,200% more than text and links combined - Forbes. Subscribe to this show on your podcast app or Alexa Flash Briefing here. See acast.com/privacy for privacy and opt-out information.
70-80% of Consumers Avoid Paid Search Results
Apr 22 • 2 min
70-80% of consumers avoid clicking on paid search results - via Search Engine Land, 2020. This is Day 2 of 3 - 2020 advertising stats. See acast.com/privacy for privacy and opt-out information.
84% Expect Content from Brands
Apr 21 • 1 min
Havas research from 2019 says that 84% of consumers expect brands to create content. But where will you create it tomorrow? Day 1 of 3 - 2020 advertising stats See acast.com/privacy for privacy and opt-out information.
Marketing at the Speed of Sound
Apr 20 • 0 min
Voice is the ergonomic future of marketing. More on the speed of hearing and senses here. See acast.com/privacy for privacy and opt-out information.
Do You Really Need an Intro? Podcast Format Tip
Apr 17 • 2 min
Hear episode 67 of the Beetle Moment Marketing Podcast with guest JJ Ramberg, Co-Founder of Goodpods See acast.com/privacy for privacy and opt-out information.
iPhone Typing Tip: Swipe to Type is Enabled by Default
Apr 16 • 1 min
iOS tip: Swipe to Type is now on the iPhone. You can stop envying Android users this neat feature. But voice is still faster than typing :) See acast.com/privacy for privacy and opt-out information.
2 Tips for Promoting Your Podcast: Plink and Real Time Action
Apr 15 • 3 min
Two top tips for promoting your podcast on social media. Here is the blog post about setting up your own Plink link (your own universal podcast 1-click subscribe link). See acast.com/privacy for privacy and opt-out information.
Too Many Choices + WealthVoice on YouTube
Apr 13 • 2 min
Twelve is the sweet spot for the number of choices for optimal decision making, according to brain science. Follow my startup founder story on YouTube as I build a voicefirst product that will evolve communications: WealthVoice. That’s right, I’m starting…
The #1 Place Where People Listen to Podcasts
Apr 11 • 2 min
The two most common listening locations for podcasts are at home and in car. At home is the most common by far. Via University of Floria and Future Media: NAB Podcast Users National Survey Report April 2019, which surveyed 2000 U.S. podcast listeners over…
Top Social Media Platforms for Podcast Listening
Apr 10 • 2 min
Social Media Preferences for 18+ Podcast Listeners: YouTube, Facebook, and Instagram are the prime social media destinations for podcast listeners. • 18-24 year olds prefer YouTube (4.2) followed by Instagram (3.6) • 25-34, 35-44 and 45-54 all preferred…
Zoom Privacy Tip: Messages Become Public
Apr 9 • 0 min
Tech tip for working from home: In Zoom meetings, messages sent to individual people show up in the end-of-meeting transcript along with all other public messages. See acast.com/privacy for privacy and opt-out information.
Radio: The Comfort Food of Media - Listenership Up During Pandemic
Apr 8 • 1 min
A recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic:…
Audrey Hall: Combatting Fraud and Protecting Your Brand
Apr 7 • 3 min
Hear the rest of episode 66 of the Beetle Moment Marketing Podcast: Emily Binder’s conversation with Audrey Hall, SVP, Product at Brightwell. Brightwell is a top payments provider for the maritime industry, specifically empowering crew members in the…
Unifying Message: Her Majesty The Queen - Royal Address about Coronavirus
Apr 5 • 0 min
Watch Her Majesty the Queen’s address from Sunday, April 5, 2020 about coronavirus: @RoyalFamily tweet with video of The Queen. Quoted portion: While we have faced challenges before, this one is different. This time we join with all nations across the…
COVID19 Brand Fail - Google Fiber
Apr 2 • 3 min
See Scott Monty’s COVID19 corporate goodwll tweet and collaborative Google Doc here. Google Fiber, you are missing a big opportunity here. Help small businesses. We don’t need Google AdWords credits, we need our ISP to perform and to be generous with…
Amazon’s Choice and Voice Search - Part 2 of 2
Apr 1 • 2 min
No foolin’ on this briefing. Hear Part 1 of this two-part mini series on voice search shopping on Amazon Alexa. Amazon’s Choice badge boosts product sales on Amazon. This was built for Alexa voice shopping.Click here to book a consultation with Emily…
Amazon’s Choice - Created for Voice Shopping
Mar 30 • 1 min
Hear why Amazon’s Choice was carefully named “Choice” and how it relates to voice shopping on Echo smart speakers (since 2015). This is about a 25% bump in sales for sellers on Amazon. But what problems does the Amazon’s Choice badge come with? Subscribe…
Goodpods - Like Goodreads, for Podcasts
Mar 27 • 1 min
App recommendation to find the best podcasts and follow what your friends are listening to: Goodpods. Visit goodpods.com for more info. Tune in to Emily’s interview with Goodpods Co-Founder JJ Ramberg in a couple weeks on the Beetle Moment Marketing…
Katie Martell’s Newsletter
Mar 26 • 1 min
Get Katie Martell’s email newsletter here for free. It has lots of great resources. See acast.com/privacy for privacy and opt-out information.
Managing Your Brand During a Downturn - Equinox
Mar 24 • 2 min
Keep the brand lights on even short term sales are down. Maintain and increase affinity and loyalty through a strong and thoughtful presence during a crisis. Think long term. Example of Equinox app doing this. #COVID19 See acast.com/privacy for privacy…
My Favorite Products for Working from Home
Mar 22 • 2 min
Outfit your home office with the right gear, including backup cables so you aren’t caught in quarantine without a charger, and other tech and remote work items that will deliver value. Check out this list of Emily Binder’s personally tested and top…
Swarm: Keep it Secret, Keep it Safe
Mar 19 • 2 min
Private social network and personal travel log. We’ll begin to seek more privacy and curated small friend networks online. Swarm app - it’s good. See acast.com/privacy for privacy and opt-out information.
Clip: What’s in a Name with Alison Greenberg (ep 65)
Mar 18 • 2 min
Hear my interview with naming expert and CEO of aflow, Alison Greenberg in episode 65 of Beetle Moment Marketing Podcast.Mentioned in this preview clip:KodakSlack See acast.com/privacy for privacy and opt-out information.
Clear CTA, Clear Coronavirus Instructions
Mar 16 • 2 min
We need clear directives from strong leaders. It’s a lot like your CTA (call to action). Make it short, succinct, thorough, and easy to understand. Leave no room for confusion. The U.S. federal government has failed to do this but fortunately state and…
Credit Cards - Never Too Young
Mar 13 • 2 min
True story about shopping at Office Depot. Watch my video about Chase Trifecta and credit card point hacking to travel for free (my hobby). See acast.com/privacy for privacy and opt-out information.
Book Business: Publishing Evolves
Mar 12 • 0 min
Authors can use voice to get published much faster than the traditional book publishing process which can take over a year. See acast.com/privacy for privacy and opt-out information.
Talk Less - Voice Experiences
Mar 11 • 0 min
Designing for voice - conversational design - talk about yourself less. See acast.com/privacy for privacy and opt-out information.
Fortune 500, David Ogilvy, and Your Marketing
Mar 10 • 0 min
Only 52 companies from the Fortune 500 in 1955 remain on the list (as of 2019). We can’t control external factors in business, whether those are competitors, regulations, or even a pandemic (#coronavirus). How can you create staying power for your…
Your Message Should Be Under 60 Seconds
Mar 7 • 0 min
What is the ideal length for a flash briefing? Try to keep it under one minute. See if you can get down to the true essentials. Edit your script to cut extra words. Speak briskly and confidently - that is the appropriate pace for the medium of briefcasts…
Brands Designing for Voice - Jason Fields (New Podcast Episode)
Mar 5 • 1 min
Hear Emily’s interview with Jason Fields from Voicify on Beetle Moment Marketing Podcast episode 64. Get the multimodal voice design guide - free PDF download here. See acast.com/privacy for privacy and opt-out information.
On Time to Meet Brad Pitt - Part 2: Seneca and Time
Mar 3 • 2 min
Play part 1 on time and technology etiquette here. Time is the ultimate non-renewable resource. Let’s talk about lateness, meetings, business, personal, texting, and etiquette. It’s about how you make people feel. #emilypost See acast.com/privacy for…
Do You Respect Them? - Part 1: Seneca and Time
Mar 2 • 0 min
“People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.” - SenecaWhen we respect others, one of the best ways to show this is to respect…
Google Featured Snippets and Voice Search
Feb 28 • 0 min
Google Featured Snippets are a great way to be featured in typed and spoken search results. A Featured Snippet on Google is what Google Assistant typically reads aloud as the best answer. Case study and results: I was able to become featured (Google’s…
Reason to Believe (RTB) on Voice
Feb 27 • 1 min
What makes a successful product landing page doesn’t really translate to voice experiences like Alexa Skills or Google Actions. What do you do? See acast.com/privacy for privacy and opt-out information.
Voice Search - Long Game
Feb 26 • 0 min
Voice is about more than being early or claiming your turf. It’s a long game. See acast.com/privacy for privacy and opt-out information.
“New” is the #1 Word in Advertising
Feb 25 • 1 min
Novelty vs familiarity and your brand. The number one most used word in advertising copy is “new”. We love novelty, we like to hear the newest episode or read the newest article. It’s called “NEWS” after all. But we actually also love familiarity. In…
Sonic Branding - Michele Arnese, amp
Feb 24 • 2 min
Many leading global brands from BMW and BBVA to Hilton, MasterCard, Porsche and more have had the sound of their brand created by amp, a sonic branding firm based in Munich, Germany. Emily Binder spoke with amp Global CEO and Founder Michele Arnese about…
Sonic Branding - (Beetle Moment Podcast Ep. 63)
Feb 22 • 28 min
Full episode See acast.com/privacy for privacy and opt-out information.
Amazon Echo to Dominate Smart Speakers - 2021
Feb 21 • 1 min
“Amazon’s dominant position in the U.S. smart speaker market will continue thru 2021, with rivals like Google and Apple only making slight dents in Echo market share.” Via @eMarketer new report. Smart speakers matter but voice devices go far beyond just…
Amazon Advertising Revenue up 53% YoY - PBS Frontline
Feb 20 • 0 min
This is a must watch program and it’s free on PBS: Amazon Empire - The Rise and Reign of Jeff Bezos Scott Galloway live tweeted the program. See acast.com/privacy for privacy and opt-out information.
Your Voice Search Results
Feb 18 • 1 min
Voice marketing involves voice search, which is predicted to account for 30% of searches this year (Gartner). Get help with your voice strategy today: book a consultation at emilybinder.com/call See acast.com/privacy for privacy and opt-out information.
Bloomberg Instagram Memes and more- BeanCast 580
Feb 17 • 1 min
Tune into the new BeanCast, episode 580, to hear Emily Binder with Bob Knorpp, Saul Colt, and Ron Tite. We dug into the issues with political advertising on social media in the wake of Michael Bloomberg’s Instagram memes. Plus, how do we reimagine the…
Stop Interrupting Your Customers
Feb 14 • 1 min
Traditional display advertising is obsolete (see YouTube pre-roll video ads). There’s a better way. Look at the gaming industry with Fortnite’s collaboration with Marvel and Star Wars. Players can simply use the characters from these respective brands…
Apple TV+ Product Placement - “The Servant”
Feb 13 • 1 min
FaceTime and screens evolve the narrative in the Apple TV+ show The Servant. This produce placement is quite natural and helpful to the storytelling and mood, though some viewers find it a bit on the nose. See acast.com/privacy for privacy and opt-out…
How Many Podcasts?
Feb 12 • 0 min
There are 850,000 podcasts, up from 750,000 a year ago. There are 30 million podcast episodes as of January 2020, according to Apple Podcasts / iTunes. Source: https://www.podcastinsights.com/podcast-statistics/ See acast.com/privacy for privacy and…
Delta Customer Research Event
Feb 11 • 3 min
Takeaways from Delta dinner for customers in Austin. #SkyMilesLife stayed tune for possible Youtube collab… And ICYMI check out my #1 YouTube video on American Express Platinum Authorized User Benefits See acast.com/privacy for privacy and opt-out…
Amazon’s Alexa Twitter Strategy
Feb 10 • 1 min
This strategy hasn’t really taken shape yet. For now Amazon is rounding up followers of @alexa99. Also, @alexa is a real person, separate, and is probably tired of being mistakenly tagged. Subscribe free to this show anywhere you listen. See…
Ending of LinkedIn Sponsor vs. Mentor Story
Feb 7 • 2 min
Here is the final part of the LinkedIn “I’m not vouching” story that is a teachable moment about supporting and sponsoring women, which helps men and women and our economy and our businesses.Here’s the audiogram of the Super Bowl briefing about sonic…
Sponsorship vs Mentorship
Feb 6 • 2 min
Women are 54% less likely than men to have a sponsor in the workplace. This is a major problem in women’s ability to advance. Mentors can’t help here - you need someone senior with power to advocate for you. Tune back in tomorrow for the rest of the…
3% of Fortune 500 CEOs are Women
Feb 5 • 1 min
Sponsorship and Mentorship - women’s careers. Tune back in tomorrow for the LinkedIn “I’m not vouching” story. See acast.com/privacy for privacy and opt-out information.
2020: $5bn Voice Shopping Revenue
Feb 4 • 2 min
RBC Capital Markets predicts that voice shopping on Alexa alone will generate $5 billion in revenue for Amazon in 2020, via Vox. Key:multimodal (voice + visuals)ranking in spoken search resultsCPG and grocery need to play here See acast.com/privacy for…
Super Bowl Ads: Sonic Branding Miss
Feb 3 • 2 min
Super Bowl LIV ads: which brands were heard? Lots of commercial music - borrowed pop culture. Who is creating new culture? Example: I tweeted:It’s one after another. “Paint It Black” in @pepsi ad. “Reach Out I’ll Be There” in @HeinzKetchup_US ad. Both…
Fighting Your Way- The Gmail Promotions Tab
Jan 31 • 1 min
Google wants the brand to have to buy a search ad. They don’t want you directly emailing your customers because they don’t make money off that. I offer two types of consultations to answer to all your voice marketing questions. Visit emilybinder.com/call…
Voice Has Reached the Early Majority
Jan 30 • 1 min
Voice - smart speakers in particular - and the Standard Technology Adoption Life Cycle. We’re securely in the Early Majority segment today. See acast.com/privacy for privacy and opt-out information.
Voice in 2020 at TD Ameritrade National LINC
Jan 29 • 1 min
If you’re at National LINC, join us in the Power of Voice space for my talk at 1pm today: 3 Ways Voice Technology Will Impact Your Business in 2020. #NationalLINCHow will voice technology impact RIAs and financial advisors? See acast.com/privacy for…
Ad Fraud and Why My CTAs
Jan 28 • 1 min
“Online ad fraud is growing into one of the biggest organized crime businesses in the world. That’s according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the…
Ad Fraud and Explanation of my CTAs
Jan 28 • 1 min
“Online ad fraud is growing into one of the biggest organized crime businesses in the world. That’s according to a report from the World Federation of Advertisers, which estimates that within the next decade, fake Internet traffic schemes will become the…
Your Future Customers
Jan 27 • 1 min
35.8% of millennials use voice enabled digital assistants at least monthly. Via eMarkter. Katie McMahon from SoundHound calls the next generation Gen V for Voice. Book a voice marketing strategy session at emilybinder.com/call See acast.com/privacy for…
Conversation Commerce
Jan 24 • 1 min
Voice shopping, est. $35 billion market this year (2020) See acast.com/privacy for privacy and opt-out information.
Why Introverts Love Dunkin’ App + Millennials Like Phone
Jan 23 • 3 min
Dani Fava tweet stream about Dunkin’ Donuts app used to avoid interactions with people (funny).Quiet by Susan Cain is the best book about introverts and extrovertsBook a call with Emily Binder to discuss your voice marketing and sonic brandingMillennials…
Multimodal Shopping and $16 Trillion GDP Boost in 2020s
Jan 22 • 0 min
AI will add $16T to global GDP over next decade. Much from automation, much from voice. -PwC See acast.com/privacy for privacy and opt-out information.
Your Customers are Irrational
Jan 21 • 2 min
Emotion drives purchase decisions. Book a consultation with Emily Binder to make your marketing strategy emotionally effective. See acast.com/privacy for privacy and opt-out information.
Why You Shouldn’t Accept Every LinkedIn Request
Jan 20 • 2 min
Don’t throw business cards at a room full of people. That’s what cold LinkedIn requests from strangers without a message equate to. LinkedIn connections should signal at least a small stamp of approval by association. Social proof is baked into the…
Emotional Purchases and Music
Jan 17 • 1 min
Why music, voice, and the limbic brain make customers like you or your brand. This is voice marketing. Book a strategy consultation with Emily Binder. See acast.com/privacy for privacy and opt-out information.
Timeshifter app for jetlag
Jan 16 • 0 min
Timeshifter is an app that can help you avoid jetlag while traveling. See acast.com/privacy for privacy and opt-out information.
Voice and Visuals: The Future of Retail
Jan 15 • 1 min
Multimodal experiences are your opportunity to revolutionize the future of retail, but how can you best deliver on these experiences? @emilybinder shares how in her Wednesday session at @ProjectVoiceAI. See you there! #VoiceFirst #AI #ProjectVoice-tweet…
Ethics in Creating Alexa Skills - Roundtable at Project Voice
Jan 14 • 1 min
If you hand kids a coloring book without lines and walk away, your walls will be covered in Sharpie. :) This is kind of what’s happening with Alexa Skills. Though I predict it will get cleaned up as the platform matures. Amazon is not used to managing…
Sonic branding and emotion- limbic brain
Jan 13 • 1 min
Voice technology provides more applications for sonic branding. Sound is processed in the emotional limbic brain. Hear Emily Binder speak about the importance of sonic branding for finance and banking companies on Thursday 1/26/2020 at Project Voice,…
Why You Should Have a Podcast
Jan 10 • 2 min
Read Dani Fava’s article on TD Ameritrade Institutional: Every advisor should have a podcastICYMI: Check out my interview with Dani on Beetle Moment Marketing Podcast to find out what works when it comes to Alexa Skills for businesses: TD Ameritrade Alexa…
Trailer
Jan 9 • 0 min
About Voice Marketing: This award-winning mini podcast and Alexa Flash Briefing is hosted by Emily Binder: speaker, entrepreneur, and chief strategist at Beetle Moment Marketing. In under three minutes every weekday, this briefcast will give you insights,…
SkillSetters Flash Networking at Project Voice
Jan 9 • 1 min
Get your ticket to SkillSetters Flash Networking at Project Voice - January 14, 2020 at 6pm in Chattanooga, TN See acast.com/privacy for privacy and opt-out information.
Your Signal at the Party
Jan 8 • 0 min
People and businesses signal their worth overtly or covertly. Your people will see your signal. See acast.com/privacy for privacy and opt-out information.
Samsung Selfie Type Keyboard
Jan 7 • 1 min
Samsung Selfie Keyboard is a parlor trick. This will not “eat” the keyboard. See tweet about this CES technology. See acast.com/privacy for privacy and opt-out information.
Flash Briefing Tip
Jan 6 • 0 min
Tip from Emily on how to make a better Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.
Instagram - From Facebook - Bad Move
Jan 3 • 0 min
The Instagram user base mostly had no idea that Facebook owns IG. Now “From Facebook” greets users when they open Instagram. Who does this benefit? $FB but not Instagram. See acast.com/privacy for privacy and opt-out information.
Get Confused
Jan 2 • 1 min
Podcast to listen to for more about the future of voice: 052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1 (he coined the term #voicefirst)Daniel Crosby posted this the other day: Philospher Jacques Derrida thought we…
Don’t Use Your Full Name - Identity Marketing
Jan 1 • 2 min
Put your first initial and last name on the next credit card or account you open. Throw the trackers off. :)Topics:Marketing listsDigital footprintBig dataIdentity theftPIICredit cards and bank accounts See acast.com/privacy for privacy and opt-out…
Venmo is not FDIC Insured
Dec 31, 2019 • 2 min
Thank you Dani Fava for this great tip: don’t leave a balance in Venmo. Why: It’s not FDIC insured. And you don’t earn interest. Also, it’s bizarrely social by default. Anyone remember privacy? See acast.com/privacy for privacy and opt-out information.
SkillSetters Flash Networking at Project Voice
Dec 30, 2019 • 1 min
#SkillSetters Premiere Event is January 14, 2020 at Project Voice in Chattanooga! Join us for speed networking with the 50 Alexa Skill and Flash Briefing creators. Space is limited to just 50 attendees. Grab your ticket now! Register at…
Get New Podcast Episodes
Dec 25, 2019 • 1 min
Get email updates when we publish new podcast episodes or blog posts. Usually 3-4 total emails per month. Sign up at beetlemoment.com/email. We will never share your information. See acast.com/privacy for privacy and opt-out information.
No Flame without Friction
Dec 24, 2019 • 1 min
Voice is progress. Friction is normal.Credit: Rick Myers: “You could call texting on a flip phone’s tactile keyboard friction too. It was progress. You can’t spark a flame without friction. ;-)”Credit: Roger Dooley for his idea of “the 20th century…
Top 10 Guest Clips in New Trailer
Dec 23, 2019 • 3 min
Beetle Moment Marketing Podcast new trailer1-click subscribe anywhere See acast.com/privacy for privacy and opt-out information.
Marketing Hack: Customers Also Like…
Dec 20, 2019 • 1 min
Here is a little marketing audience / customer persona research tip: check out an Alexa Skill and see the “customers have also enabled” widget. This tells you the overlapping interests of people engaging with a certain brand or product. See…
Marketing Tip for Your Bio
Dec 19, 2019 • 2 min
In your Instagram or Twitter bio: Stop tagging everyone in site. Add value. Maximize your use of limited characters. Don’t confuse users with multiple outbound links (other profiles that are @ mentioned or tagged). See acast.com/privacy for privacy and…
Flash Briefing Fix
Dec 18, 2019 • 0 min
Get the Flash Briefing: Voice Marketing with Emily Binder (Alexa Skill)Subscribe in your favorite podcast app See acast.com/privacy for privacy and opt-out information.
Holiday Gift Guide
Dec 17, 2019 • 0 min
Alexa holiday gift guide with 3 product reviews - gifts or stocking stuffers See acast.com/privacy for privacy and opt-out information.
Get the most out of Alexa - Voicebrew
Dec 16, 2019 • 0 min
Get the most out Alexa with Katherine’s free email newsletter at voicebrew.comSubscribe to this Alexa Flash Briefing or get it on your favorite podcast app here. See acast.com/privacy for privacy and opt-out information.
Podcasting: Seth Godin on Six Pixels of Separation ep 700
Dec 13, 2019 • 2 min
Hear Mitch Joel’s interview with Seth Godin, episode 700 - Six Pixels of Separation <— fantastic interview about what makes a great podcast and how we should approach podcasting. For one thing, podcast advertising is a ridiculous old hat model. I…
Flash Briefing and a Podcast Too!
Dec 12, 2019 • 1 min
Listen to Voice Marketing daily briefing everywhere: on Alexa Flash Briefing or your favorite podcast app See acast.com/privacy for privacy and opt-out information.
Unicorn Failure
Dec 11, 2019 • 2 min
Unicorn, e-scooter startup from co-creator of Tile, shuts down with no money for refunds. They blame the fact that they blew all their money on Facebook and Google Ads. This is not a parody, this actually happened. News story:…
Why Flash Briefing and How to Listen
Dec 10, 2019 • 1 min
Hear this briefing on your favorite podcast app: Voice Marketing with Emily Binder or:Subscribe free on Alexa Flash Briefing here then say, “Alexa, news.” See acast.com/privacy for privacy and opt-out information.
Your Brain on Cable TV News - Crosby
Dec 9, 2019 • 1 min
Daniel Crosby’s podcast is Standard Deviations. Check out the episode The Four Pillars of investor Psychology re: cable TV news. (Brain tip: don’t have it on in your office if you’re financial advisor.)Crosby’s book is a NYT bestseller and great read, get…
Forming Habits without Screens
Dec 6, 2019 • 0 min
If you can’t addict people to your app (like Instagram) you have to entice them another way. See acast.com/privacy for privacy and opt-out information.
What’s the price of gold?
Dec 5, 2019 • 1 min
If the voice assistant can’t answer a search query, it’s worth creating a voice experience (Action or Skill for example) to answer it. Like the Google Actions that check the price of gold. See acast.com/privacy for privacy and opt-out information.
The Contract for the Web
Dec 4, 2019 • 2 min
The Contract for the Web: Most tech cos are in for a better safer internet. Not Amazon, yet. See acast.com/privacy for privacy and opt-out information.
Beancast 570
Dec 3, 2019 • 3 min
New episode - listen to The Beancast herePANELEmily Binder, Founder/Principal, Beetle Moment MarketingWendi Cooper, DTC Consultant/Podcaster, WendiCopper.comMitch Joel, Author/Speaker/Podcaster, Six Pixels GroupBob Knorpp, Host, The BeanCast See…
From Apps to Smart Cards
Nov 29, 2019 • 1 min
The current app paradigm is distracting and not very intelligent. Something better is coming: contextual cards, push notifications, personalized and rich information.From pull to push. Voice assistants will obviously play a big role. See acast.com/privacy…
AirPods Beat iPhone - First 3 Years
Nov 27, 2019 • 1 min
After three years of sales, Apple has sold 61 million pairs of AirPods on a cumulative basis. During the first three years of sales, Apple sold 60 million iPhones. Pow! #voicefirst See acast.com/privacy for privacy and opt-out information.
From QR Codes to Voice
Nov 26, 2019 • 1 min
QR codes will give way to voice experiences.Subscribe to the Voice Marketing podcast / Flash Briefing anywhere. See acast.com/privacy for privacy and opt-out information.
Confidence vs Arrogance
Nov 25, 2019 • 1 min
Here is the tweet where I posed the question: What is the difference between confidence and arrogance?Credit to Ron Lynch for the initial question.Subscribe free to the Voice Marketing briefing on Alexa or your podcast app. See acast.com/privacy for…
Define “Digital”
Nov 22, 2019 • 2 min
Digital marketing… is that like www? See acast.com/privacy for privacy and opt-out information.
Definition of Voice Marketing
Nov 21, 2019 • 0 min
Voice Marketing definition: Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It…
Featured Snippets and Voice Search
Nov 20, 2019 • 2 min
My tips from IM Party Austin (11/14/19)Google Featured SnippetsFlash BriefingTrinity Audio See acast.com/privacy for privacy and opt-out information.
Equinox - Gym Story
Nov 19, 2019 • 2 min
Equinox: is it a good value? Or are we paying Bergdorf’s prices for a Nordstrom experience? Thank you Heidi for the updated analogy. See acast.com/privacy for privacy and opt-out information.
Primacy Effect
Nov 15, 2019 • 0 min
Inspired by Daniel Crosby’s book “The Behavioral Investor” See acast.com/privacy for privacy and opt-out information.
Hear this on Alexa or podcast app
Nov 12, 2019 • 0 min
The best briefings live everywhere. How to hear this briefing easily:https://emilybinder.com/flash-briefing/Subscribe free to this briefing anywhere1-click enable this briefing on Alexa See acast.com/privacy for privacy and opt-out information.
Voice Control - Mac Catalina
Nov 11, 2019 • 1 min
Voice control in OS CatalinaVoice Natives are the new Digital NativesDemands a lot of CPU but worth experimenting to learn voice commands for total voice dictationIt’s better than your typical Siri experienceSubscribe free to this briefing anywhere1-click…
Binge Netflix vs. Podcasts
Nov 9, 2019 • 2 min
Evergreen podcast how-to idea inspired by Michelle Excell See acast.com/privacy for privacy and opt-out information.
Our Primal Brains Voice & Investing
Nov 7, 2019 • 1 min
Featuring a quote from Daniel Crosby’s book “The Behavioral Investor” - a look at how psychology should inform the average investor. Grab your copy on Amazon here.Our brains are hardwired to be lazy. Sound is the fastest and easiest sense to process.…
Tools: How to Sound Good
Nov 5, 2019 • 0 min
Get the podcast and Flash Briefing equipment that will make you sound good.Subscribe to this free daily Flash Briefing on Alexa or any podcast player. See acast.com/privacy for privacy and opt-out information.
Kate O’Neill Podcast Clip
Nov 4, 2019 • 2 min
Guest: Kate O’Neill, The Tech Humanist. Hear the full interview on Beetle Moment Marketing Podcast ep. 56: https://beetlemoment.com/podcastSubscribe to this free Flash Briefing on Alexa See acast.com/privacy for privacy and opt-out information.
Don’t Expect to Reach Me There
Oct 31, 2019 • 1 min
Doug Busk said his Facebook profile is like the white pages. Don’t expect to reach him there - it’s as likely as walking into a Starbucks in Chamblee, Georgia and hoping he’s there. See acast.com/privacy for privacy and opt-out information.
Facebook is My White Pages
Oct 30, 2019 • 1 min
Doug Busk said his Facebook profile is like the white pages. I get that. Me too. See acast.com/privacy for privacy and opt-out information.
Voice Controls - Catalina (Mac OS)
Oct 29, 2019 • 1 min
Voice Controls for new Mac OSIt’s like Joanie (Anna Paquin) in The Affair with her cool tech.Start playing with it, learn it. Voice natives are coming. See acast.com/privacy for privacy and opt-out information.
The Voice of Money is Tuesday
Oct 28, 2019 • 0 min
The intersection of voice-first technology, AI, and money:The Voice of MoneyManhattanTuesday 10/29/19Agenda: https://www.voiceof.money/ See acast.com/privacy for privacy and opt-out information.
WeCroak App - Mood and Productivity Tip 3 of 3
Oct 25, 2019 • 1 min
Mood and Productivity App Recommendation: 3 of 3 - We Croak AppWeCroak.comEnable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app See acast.com/privacy for privacy and opt-out information.
Forest App - Mood and Productivity Tip 2 of 3
Oct 24, 2019 • 0 min
Mood and Productivity App Recommendation: 2 of 3 - Forest AppForest App: forestapp.ccEnable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app See acast.com/privacy for privacy and opt-out information.
Pocket App - Mood and Productivity Tip 1 of 3
Oct 23, 2019 • 1 min
Mood and Productivity App Recommendation: 1 of 3 - Pocket AppCredit to Dani Fava getpocket.comSUBSCRIBE:Enable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in your favorite podcast app See acast.com/privacy for privacy and…
Amy Hoover: Women + Salary Negotiation (Podcast Clip)
Oct 22, 2019 • 3 min
Guest: Amy Hoover - Talent Zoo, career and hiring expert. Clip from podcast interview: 055 - Why Don’t Women Negotiate Salary More? How to Speak Up - Amy Hoover.SUBSCRIBE:Enable this Voice Marketing Flash Briefing on AlexaSubscribe to this briefing in…
Job Offers - Don’t Fall for the Brochure
Oct 21, 2019 • 2 min
Amenities at apartment buildings are for the brochure and tours. They aren’t the living experience. Job offers are the same. Look closer. Ask questions. Forget the flower beds and the business center: ask for a bigger, nicer unit with a view. This is a…
Job Offer Story: Get that Base (Salary)
Oct 18, 2019 • 3 min
Base salary is really important. Advocate for yourself. Negotiate. Get paid. Your future depends on it. Incremental changes to base when you’re young compound into a huge difference in your eventual assets over time.Subscribe to this Flash Briefing on…
Echo Frames - Katherine Prescott
Oct 17, 2019 • 1 min
Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrewMultimodal on the go with Echo Frames: no more phone grabbing?Hear the full episode here - about: One or Many Voice Assistants?Guests:Dave KempKatherine…
One or Many? Dave + Katherine: Clip
Oct 15, 2019 • 3 min
Future of Voice Assistants- Ep 54 clipHear the full episode here - about: One or Many Voice Assistants?Guests:Dave KempKatherine Prescott See acast.com/privacy for privacy and opt-out information.
Nationwide - Echo Auto
Oct 14, 2019 • 0 min
Nationwide will give away 1 million free Echo Auto devices. This means 2 million Alexa users in their cars and I’d say news is a pretty big use case. Flash Briefing audience grows again.Subscribe to this Flash Briefing in any podcast app.Enable this Flash…
Beating the market - DFA
Oct 10, 2019 • 1 min
“We bought the index and went golfing” - hehe. See tweet for more context.The globally diversified, small/value tilted Dimensional Equity Balanced Strategy Index beat the S&P 500 Index by around 300 bps/yr for last 1/2 century resulting in more than 4x…
How to be a good podcast guest
Oct 9, 2019 • 1 min
How to be a good podcast guest - etiquette See acast.com/privacy for privacy and opt-out information.
Do One Thing Well
Oct 8, 2019 • 0 min
All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn’t easy. But you should try it.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.” See acast.com/privacy for privacy and opt-out…
Machine of the Year - 1982
Oct 7, 2019 • 1 min
TIME 1982 See acast.com/privacy for privacy and opt-out information.
“You need a website” - 1996
Oct 3, 2019 • 1 min
You need a websiteYou don’t need the Yellow Pages anymore20 years pass…You need voice:) See acast.com/privacy for privacy and opt-out information.
Generic or custom brand voice?
Oct 2, 2019 • 0 min
Should you hire voice talent or rely on Google or Alexa’s default voice? See acast.com/privacy for privacy and opt-out information.
New! Sonic Branding
Oct 1, 2019 • 1 min
New sonic branding for this Flash Briefing is live! Audiobrain is the premier sonic branding firm. More about this process and why it’s important coming soon! Will interview Audrey Arbeeny on the podcast in October.1-click subscribe to the short weekly…
Brian Roemmele - Echo Buds - Technology Leap
Sep 30, 2019 • 2 min
Preview clip from new podcast interview with Brian Roemmele, The Oracle of Voice. Click here to hear the rest. See acast.com/privacy for privacy and opt-out information.
Sonic Branding Coming
Sep 26, 2019 • 1 min
New sonic branding coming soon to this briefing! Hear it on the Beetle Moment Marketing Podcast now.Subscribe free to this daily briefing on Alexa here or any podcast app here. See acast.com/privacy for privacy and opt-out information.
Google: “Stop” - No Wake Word Needed
Sep 25, 2019 • 1 min
Now you can stop a timer on Google Assistant by simply saying “Stop” instead of “Hey Google, stop.” This is a small but mighty improvement!Enable this Flash Briefing on Alexa here See acast.com/privacy for privacy and opt-out information.
OpenTable’s Google Action
Sep 24, 2019 • 1 min
OpenTable, I love what you’re trying to do with Duplex but you’re only halfway there with this Google Action.Subscribe free to this daily briefing on Alexa here or any podcast app here. See acast.com/privacy for privacy and opt-out information.
Voice XP - Bob Stolzberg Episode
Sep 23, 2019 • 1 min
Hear Bob Stolzberg on Beetle Moment Marketing Podcast Episode 51! Open in your favorite podcast app at bit.ly/playbeetle.Subscribe free to this daily briefing on Alexa here or any podcast app here. See acast.com/privacy for privacy and opt-out information.
1.03 Billion vs 10 Search Results: Financial Advice
Sep 20, 2019 • 2 min
In doing research for my upcoming talk about Flash Briefing for financial advisors at Citywire RIA in Austin (October 2, 2019), I came across this fun stat related to SEO for financial advisors:Search Google for “financial advice” - you get 1.03 billion…
Three Traits of a Great Briefing
Sep 19, 2019 • 1 min
Brevity, levity, and familiarity are what make a great Flash Briefing.Hear the rest of the podcast with Dani Fava and Emily Binder here See acast.com/privacy for privacy and opt-out information.
Early FinTwit, Early Voice
Sep 18, 2019 • 0 min
Why get on a “teenager” platform like Twitter, they asked? Now Twitter can move markets. Voice is similar. Be early to learn. See acast.com/privacy for privacy and opt-out information.
Preview: Dani Fava on Podcast
Sep 17, 2019 • 2 min
Hear the full episode with Dani Fava See acast.com/privacy for privacy and opt-out information.
The Billboard Comeback
Sep 16, 2019 • 2 min
Voice assistants in the connected car could be a boon for billboard advertising.Billboards should have 5 words or less.Instead of putting a URL on a billboard, we’ll see instructions to ask the in-car voice assistant.Get this briefing daily:1-click…
We Remember 4 Ideas at a Time
Sep 13, 2019 • 0 min
We can only hold up to four ideas at a time. Don’t drone on. Make a point and turn over the floor. This is conversation.Get this briefing in any podcast app - subscribe free See acast.com/privacy for privacy and opt-out information.
What’s Milk? Dairy Challengers
Sep 12, 2019 • 2 min
CBS Sunday Morning segment about dairy industry showed dairy farmers angry about use of “milk” term for plant based milks. Apparently consumers are confused about what “real” milk is. Some even think almond milk is cow’s milk infused with almonds.…
Shoes for Running (Voice Search)
Sep 11, 2019 • 1 min
Personalization is coming. That’s AI. Nike shoes on Amazon - what is the default? Men’s shoes. Why? Amazon knows better.Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
ROI of Voice Marketing
Sep 10, 2019 • 2 min
Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
Local Business Voice Search
Sep 9, 2019 • 0 min
Voice search sends local customers to your door. Working to appear in voice search results is crucial for local businesses like retail stores, restaurants, banks, and salons.“People often use voice search because they’re in their car and their hands are…
Voice Commerce Market Predictions
Sep 6, 2019 • 0 min
Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
Dangerous Third Party Amazon Sellers
Sep 5, 2019 • 2 min
Source article from WSJ: Amazon Has Ceded Control of Its Site. The Result: Thousands of Banned, Unsafe or Mislabeled ProductsJust like tech companies that have struggled to tackle misinformation on their platforms, Amazon has proven unable or unwilling to…
Dave Isbitski - Preview Clip 2
Sep 4, 2019 • 1 min
Dave Isbitski - Podcast Guest - episode 48 previewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm See acast.com/privacy for privacy and opt-out information.
David Isbitski - Preview Clip 1
Sep 3, 2019 • 1 min
Dave Isbitski - Podcast Guest - episode 48 previewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm See acast.com/privacy for privacy and opt-out information.
Dave Isbitski - Guest Preview
Sep 2, 2019 • 0 min
Dave Isbitski - Podcast Guest PreviewHear the full episode on Beetle Moment Marketing Podcast: bit.ly/playbm See acast.com/privacy for privacy and opt-out information.
Don’t Be a Pinch and Zoom Company
Aug 29, 2019 • 1 min
Optimize for voice technology or be like a pinch and zoom site on mobile.Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
CPGs - Voice Enabled Shopping
Aug 28, 2019 • 2 min
CPGs need a voice strategy. The new ecommerce.Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
AirPod Revenue
Aug 27, 2019 • 1 min
AirPods: 50% revenue is replacementsClick here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
Things I Recommend - Trinity Audio and more
Aug 26, 2019 • 1 min
Stuff I like:Swannies (Swanwick sleep blue light blocking glasses) - watch my Swannies review video. Buy your own Swannies with my link for better sleep and productivity (using my link lets Swannies know I sent you and this helps support my podcast -…
Voice Search, Voice Shopping, Winter of Voice?
Aug 23, 2019 • 1 min
40% of consumers will shop with the help of smart speakers 3 years from now. - 2018 stat via VoxxUpWe can’t predict accurately when the growth curve approaches Singularity-like speedVoice shopping will move faster than you think.Winter of voice…
Corina Frankie - NLP Skills for Alexa - Clip 2
Aug 22, 2019 • 2 min
Hear the full episode about NLP with Corina Frankie here.Are you asking questions the wrong way?Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP…
NLP Skills with Corina Frankie (Preview 1)
Aug 20, 2019 • 2 min
Hear the full episode about NLP with Corina Frankie here.Are you asking questions the wrong way?Neuro-Linguistic Programming (NLP) improves marketing, sales, & voice app design.NEW: my chat w/@CorinaFrankie CEO & Founder @BrandBesties and Certified NLP…
Why Twitter is Successful
Aug 19, 2019 • 0 min
Twitter has mobile in its DNA. That’s why it’s successful. Voice will take that single screen and put it in the air - everywhere. Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.” See acast.com/privacy for privacy and opt-out…
Voice Apps Can’t Be Silos
Aug 16, 2019 • 0 min
Make your voice app / action/ skill play well with your other content.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.” See acast.com/privacy for privacy and opt-out information.
Just Do One Thing
Aug 15, 2019 • 0 min
All the top apps and sites (Google, Twitter, Facebook) do one simple thing really well. Which isn’t easy. But you should try it.Click here to enable this Flash Briefing on Alexa, then say “Alexa, news.” See acast.com/privacy for privacy and opt-out…
Dave Kemp - Hearables (New Podcast)
Aug 14, 2019 • 1 min
Hear my interview with Dave Kemp on the Beetle Moment Marketing Podcast: https://beetlemoment.com/podcast/2019/8/12/045-hearables-and-the-future-of-audible-social-media-dave-kempClick here to enable this Flash Briefing on Alexa, then say “Alexa, news.”…
Health: 5G and Bluetooth
Aug 13, 2019 • 2 min
What will 5G do to our health? See acast.com/privacy for privacy and opt-out information.
Spotify Trigger Cities
Aug 12, 2019 • 0 min
Streaming music SEO:How do new artists get found on Spotify in the U.S.? Trigger cities abroad.TorontoParisBuenos Airesetc.1-click: Subscribe to this free Flash Briefing in your favorite podcast app See acast.com/privacy for privacy and opt-out…
I Poured Beer with My iPhone
Aug 9, 2019 • 2 min
A lot of fun and games until somebody gets CREATIVE!Mentioned:Get Urgently Roadside Assistance Alexa Skill <— now that’s cool.Click here to subscribe to this Voice Marketing Flash Briefing See acast.com/privacy for privacy and opt-out information.
Gotta Burn these Pizza Skills
Aug 8, 2019 • 1 min
Where’s the pie? See acast.com/privacy for privacy and opt-out information.
Advertising for Alexa Skills
Aug 7, 2019 • 2 min
This is not a paradigm shift. Not yet.Amazon - Alexa Advertising for SkillsEnable this Flash Briefing on Alexa See acast.com/privacy for privacy and opt-out information.
SpokenLayer - Podcast Preview
Aug 6, 2019 • 1 min
Full show notes and web player for conversation between Emily Binder and Melanie Scroggins. Topics: SpokenLayer community and low rates for voice actors Larger conversation about how we view talent and the important guidelines we can write together to…
Brand voice or Alexa’s?
Aug 5, 2019 • 0 min
Should brands hire voice talent or use Alexa’s voice as default for custom skills? See acast.com/privacy for privacy and opt-out information.
Announcing quartet.agency
Aug 2, 2019 • 0 min
quartet.agencya global creative tech collectiveFollow on Twitter @quartetagencyFollow on Instagram @quartetagency See acast.com/privacy for privacy and opt-out information.
1/3 of marketers: voice app by 2020
Aug 1, 2019 • 2 min
More than one-third of brands expect to have a voice app by 2020. See acast.com/privacy for privacy and opt-out information.
Passive vs active media
Jul 31, 2019 • 0 min
Some media is meant to be passively consumed. Other media is for active consumption - interactivity. Where does voice fall? See acast.com/privacy for privacy and opt-out information.
Truly assistive voice assistant traits
Jul 30, 2019 • 0 min
Where is this ubiquitous VA? See acast.com/privacy for privacy and opt-out information.
For your listening pleasure, also a podcast
Jul 29, 2019 • 1 min
Subscribe to this Flash Briefing on your native podcast app herehttp://bit.ly/voiceflashI’m owning the voice terms on bit.ly, man. See acast.com/privacy for privacy and opt-out information.
New York City Skyline
Jul 26, 2019 • 0 min
Subscribe to this Flash Briefing on your native podcast app here See acast.com/privacy for privacy and opt-out information.
Today: Voice SUMMIT
Jul 25, 2019 • 0 min
Subscribe to this Flash Briefing on your native podcast app hereEvent agenda and info: Voice Summit https://www.voicesummit.ai/ See acast.com/privacy for privacy and opt-out information.
Voice is not an operating system - it’s more
Jul 24, 2019 • 1 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you. See…
The web is not your receptacle - CTRL ALT DELETE excerpt
Jul 23, 2019 • 1 min
Buy the book: CTRL ALT DELETE by Mitch JoelGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Apple’s Original Mistake with Siri
Jul 22, 2019 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you. See…
Voice: A Real Paradigm Shift
Jul 19, 2019 • 1 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you. See…
Wendi Cooper - Marketing to the Mature Consumer
Jul 18, 2019 • 1 min
Listen to my interview with Wendi Cooper hereGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Voice Assistants to Triple
Jul 17, 2019 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you. See…
One in Five Households
Jul 16, 2019 • 0 min
https://beetlemoment.com/podcast/2019/7/14/042-wendi-cooper-how-marketing-is-failing-the-modern-mature-consumer See acast.com/privacy for privacy and opt-out information.
A Better Way to Pay for Content
Jul 15, 2019 • 1 min
It’s not about making people pay, it’s about letting them pay. This was Amanda Palmer’s TED Talk. Same thing with Tara Brach’s wonderful simple podcast.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
Amazon Pay Buy Button Domination
Jul 12, 2019 • 1 min
Amazon Pay - big growth. $252.00 average cart. See acast.com/privacy for privacy and opt-out information.
31M to Shop by Smart Speaker This Year
Jul 11, 2019 • 1 min
Report here See acast.com/privacy for privacy and opt-out information.
Perry Ellis Alexa Skill
Jul 10, 2019 • 0 min
Alexa, ask Perry Ellis what should I wear to a wedding?Ask Perry Ellis Alexa SkillGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Unicorn: Rent the Runway at $1B
Jul 9, 2019 • 0 min
Rent The Runway Is The Second Woman-Led Business This Week To Be Valued At $1 BillionDo you see why convenience and being lightweight is so powerful? What does this mean for voice - totally uncluttered but clearly with discoverability challenges?Get the…
Read to Me
Jul 8, 2019 • 0 min
You’ll see voice reader plugins / apps at the top of most blogs and websites within a year.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy…
Share Your Pudding, Sally
Jul 5, 2019 • 1 min
Here’s the problem with a money-first mindset when it comes to customer service. It ultimately doesn’t get your more revenue.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
Americans - We Big (Jim Harrison)
Jul 4, 2019 • 1 min
Jim Harrison quotes on the Fourth of July.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Stop thinking 2D
Jul 3, 2019 • 1 min
Don’t think of voice as a new place to make the same old apps but with sound. Make something new.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
Phoebe Mroczek - Don’t Podfade (Clip)
Jul 2, 2019 • 2 min
Clip from newest episode of Beetle Moment Marketing with guest Phoebe MroczekGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please…
Don’t Podfade
Jul 1, 2019 • 0 min
Don’t podfade!Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.…
The Hidden Gem of Alexa
Jun 28, 2019 • 1 min
Flash Briefing takes the best of podcasting and makes it short and hands-free. Powerful medium. Early days.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
Order the Salad!
Jun 27, 2019 • 1 min
Does this analogy make sense?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, news.”Subscribe free on Apple PodcastsEnjoy this? Please leave a review on Amazon or Apple to help others find…
Want to reach 20 people or 43,918?
Jun 26, 2019 • 0 min
There are 20.5 people per active website, there are 43,918 people per voice app. -Voicify (thank you Jason Fields)But that’s about to change. Don’t snooze on this. Visit beetlemoment.com to reach out for a consultation.Get the Voice Marketing Flash…
75% of U.S. Households
Jun 25, 2019 • 0 min
Stats via SoundhoundGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank…
Pricing Strategy Pitfalls - Bonus Episode
Jun 24, 2019 • 0 min
Enjoy a retroactive price hike when you cancel.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Podcasting Stats - Pt. 2 of 2
Jun 21, 2019 • 1 min
How do people listen to podcasts?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Podcasting Stats - Pt. 1 of 2
Jun 20, 2019 • 1 min
How many podcasts are there?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the…
Katherine Prescott - Alexa Privacy & Echo Show 5 - Preview
Jun 19, 2019 • 1 min
Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave…
Speechify App
Jun 18, 2019 • 0 min
Click here to get Speechify app (human quality text to speech powered by AI).Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please…
Amazon’s Real Advertising Play - New BeanCast Episode
Jun 17, 2019 • 1 min
Listen to the new BeanCast about Amazon advertising, Mary Meeker’s report, and more. See acast.com/privacy for privacy and opt-out information.
Alexa and Your Marketing Orchestra
Jun 14, 2019 • 1 min
Alexa’s algorithm - part 2.Keep all marketing channels that are effective working in concert.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy…
Alexa’s Algorithm
Jun 13, 2019 • 3 min
Junk skillsKinks in the algorithm will get resolved - the ecosystem is just young right nowFlash Briefing is undervalued - keep an eye on the Alexa app. It’ll get featured again.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here:…
Content Wars: Spotify vs Apple Podcasts
Jun 12, 2019 • 3 min
My money is on audio.Topics:Spotify acquired Gimlet and AnchorApple Podcasts and AirPodsTelevision is dying“Spotify is still a distant second to Apple in podcasts, but they are growing fast,” Thompson wrote. “Just as importantly, Spotify already has a…
Our Money Culture
Jun 11, 2019 • 1 min
What’s wrong with our money culture?Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Pay by Voice - Tonetag
Jun 10, 2019 • 1 min
The start-up enables contactless digital transactions on mobile phones, card swiping machines, automated teller machines and other payment-enabling devices.It also offers software updates on regular intervals.ToneTag, which already has an existing…
Preview: Phoebe Ohayon on Sonic Branding
Jun 7, 2019 • 1 min
Hear the rest of my interview with Phoebe Ohayon from Voice Branding (Netherlands) - click here.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple…
My Fire Alarm Story: Always Communicate
Jun 6, 2019 • 2 min
What can I say? I’m sensitive to sound.Mentioned:Tribal Leadership book by Dave Logan (see: stage 2, stage 3, stage 5 “tribe” like Zappos)Equifax breach and lack of communicationPR crises and #adfail5 from Bob Knorpp’s BeanCastGet the Voice Marketing…
Photoshop Your Voice - Caterina Fake Podcast Rec
Jun 5, 2019 • 1 min
See my tweets about Caterina Fake’s recent episode: What if You Could Photoshop Your Voice? on Should This Exist? podcast. Cool show.The human voice is a key marker of authenticity and individuality, and Modulate uses A.I to transform your voice into…
Sponsorship instead of ads. TD Ameritrade example.
Jun 4, 2019 • 1 min
You can’t advertise on Alexa, but you can sponsor a Flash Briefing. And it’s a blue ocean for some pretty neat branding opportunities. For example, TD Ameritrade is sponsoring the Motley Fool briefing. And on the institutional side, here’s the TD…
Urgently’s Skill. Branded Apps = Old News
Jun 3, 2019 • 2 min
An Alexa Skill Will Change Your Flat Tire as Urgently Shows New Path to Voice Commerce and Roadside AssistanceGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on…
Weekend Update
Jun 1, 2019 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you. See…
Briefcast.fm
May 31, 2019 • 0 min
Visit briefcast.fm, the first and only vetted network of the best Flash Briefings.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Speech Recognition - Alexa vs Humans
May 30, 2019 • 0 min
We don’t understand each other all that well…Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Where Alexa Gets Information
May 29, 2019 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.More about…
1985 AT&T Monopoly Breakup - Part 2 of 2
May 28, 2019 • 1 min
Guest: Robert BinderHear the full podcastGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others…
Telecom Monopoly - Part 1 of 2
May 27, 2019 • 1 min
Guest: Robert BinderHear the full podcast (episode 36)Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon…
“I love the sound of myself…”
May 25, 2019 • 0 min
Music credit: Elderbrook - TalkingGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find…
Go Easy on Your Theatre Appearances
May 24, 2019 • 0 min
Napoleon was seductive by not appearing at the theatre too often. Maybe we should do the same.Book mentioned: The Art of Seduction by Robert GreeneGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say,…
You’re Yelling at the IVR
May 23, 2019 • 1 min
You won’t be making your own calls to customer service for long.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review…
How People Discover Voice
May 22, 2019 • 1 min
Here’s the interview with David Isbitski, Alexa Evangelist, on the Voicebot.ai Podcast.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this?…
Voice is the New HTML
May 21, 2019 • 0 min
Guest Mark Cuban talks with Bradley Metrock on This Week in Voice Season Finale. Message: Go build Alexa skills. It’s easy. Anyone can do it.Takeaway: we are done with walled gardens. Technology is for everyone. That’s #voicefirst.Get the Voice Marketing…
Google Nest Privacy Policy
May 20, 2019 • 2 min
There’s an upside to Facebook’s awful repeated privacy breaches.Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review…
All we can hear is … radio
May 19, 2019 • 0 min
Music credit: Queen - Radio GagaGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others find…
No static at all
May 18, 2019 • 0 min
Music credit: Steely Dan - FMGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the…
@alexa99: Missed opportunity
May 17, 2019 • 0 min
Get the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.More about…
Experiential Marketing - Amazon Returns at Kohl’s
May 16, 2019 • 1 min
Amazon / Kohl’s Returns - news here from BIGet the Voice Marketing Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help…
Pt. 2 - Instagram Stories Flash Briefing
May 15, 2019 • 3 min
Part 2 of 2 - here’s my guest host Flash Briefing from The Instagram StoriesGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please…
Pt. 1 - Instagram Stories Flash Briefing
May 14, 2019 • 3 min
Part 1 of 2 - here’s my guest host Flash Briefing from The Instagram Stories See acast.com/privacy for privacy and opt-out information.
Getting Up to Change the Channel
May 13, 2019 • 0 min
Remember how you had to get up to change the channel? Remember typing?Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a…
Being good isn’t always easy
May 12, 2019 • 1 min
Music credit: Dusty Springfield - Son of a Preacher ManGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon…
Rulers make bad lovers
May 11, 2019 • 1 min
Music credit: Fleetwood Mac - “Gold Dust Woman”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help…
Weekend Guest: The Instagram Stories
May 10, 2019 • 1 min
I meant to say I’ll be on Daniel’s briefing, The Instagram Stories, Saturday and Sunday (not Friday and Saturday).Click here to enable The Instagram Stories - and tune in this weekend.Mentioned: Miki Agrawal, creator of THINX and Tushy BidetGet this free…
Podcast vs. Flash Briefing
May 9, 2019 • 1 min
Podcasting is crowded. Flash Briefing is next.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help…
Our human expectations for Alexa
May 8, 2019 • 0 min
Melanie Touchstone asked on LinkedIn: Are we more emotional/critical with voice technology than we are with others? Do we personify the Siris and Alexas of the world and thus unconsciously expect some kind of anthropomorphic result?Yes, I think we have…
Facebook Causes Depression
May 7, 2019 • 1 min
See the Bloomberg Opinion article hereGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Unilever’s Voice First Ad on Spotify
May 6, 2019 • 2 min
Hear the rest of this episode: Beetle Moment Marketing Podcast episode 34 show notes and web player (6 minute episode)Podcast:Listen or subscribe to the podcast here with 1 click: http://bit.ly/playbm <— NEW universal smart link to 1-click open the…
Watch it go from red to black to black to black…
May 5, 2019 • 1 min
Music credit: Bear Hands - I Won’t PayGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Send Lawyers…
May 4, 2019 • 1 min
Music credit: Warren Zevon - Lawyers, Guns, and MoneyGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon…
Best Flash Briefing Tips: 5 of 5 - Daniel Hill
May 3, 2019 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 4 of 5 - Daniel Hill
May 2, 2019 • 2 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 3 of 5 - Daniel Hill
May 1, 2019 • 2 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 2 of 5 - Daniel Hill
Apr 30, 2019 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen).—-> Enjoy this briefing? Please leave a review on Amazon!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Best Flash Briefing Tips: 1 of 5 - Daniel Hill
Apr 29, 2019 • 1 min
Hear the rest of the Top Five Flash Briefing Tips in Emily’s interview with Daniel Hill (17 minute listen) - listen here.—-> Enjoy this briefing? Please leave a review on Amazon here.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Women - not girls - rule my world
Apr 28, 2019 • 1 min
Prince - “Kiss”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others find the show! Thanks.…
I’m Talking to You
Apr 27, 2019 • 1 min
Weekend edition begins - Radio BeetleGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts hereEnjoy this? Please leave a review on Amazon to help others…
Weekends - Radio Beetle
Apr 26, 2019 • 0 min
Announcement: from now on, the weekend Flash Briefing will be Radio Beetle. Music and Easter eggs. Enjoy.Music credit: Atmosphere - “Don’t Forget”Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
996: Jack Ma’s 72-Hour Work Week
Apr 25, 2019 • 3 min
Here’s my tweet with the Business Wars Daily podcast that inspired this briefing about 996, the 9am-9pm, 6 day week liked by Alibaba CEO Jack Ma. In an 8-Hour Day, the Average Worker Is Productive for This Many Hours—Get this free daily Flash Briefing on…
Scripted Podcasts: Voice Beats Text
Apr 24, 2019 • 1 min
Why a scripted podcast is more powerful than the same script published as text.Great scripted podcasts mentioned:FreakonomicsHidden BrainAkimbo with Seth GodinTrailblazersYou Must Remember ThisBusiness WarsIf you like this briefing, please leave a review…
The Hidden Costs of FT Employees
Apr 23, 2019 • 2 min
Contractors often mean savings, even when they appear to cost more. Contractors are like the bulk bins at the grocery store: buy only as much as you need, and don’t pay extra for packaging.And when they’re remote, that’s the equivalent of Amazon Prime…
Worse: Crappy Site or Breathy Podcast?
Apr 22, 2019 • 0 min
Poor audio hurts the brain faster and more annoyingly than poor visuals. We will avoid noise and cacophony at any cost. We can look at a crappy website much longer than we can tolerate poor audio.Sonic branding is important.Get this free daily Flash…
Flash Briefing is like Apple News, Not Apps
Apr 19, 2019 • 0 min
Flash Briefing is the easiest way to reach your audience daily. It requires no break in their routine, no invocation to remember. It’s like Apple News vs a branded app in the back of someone’s phone.Get this free daily Flash Briefing on Alexa:1) Click…
We’re Babies in a Nest
Apr 18, 2019 • 0 min
Why the office is so cold.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here See acast.com/privacy for privacy and opt-out information.
The New 1-Click Buy: Voice Shopping
Apr 17, 2019 • 0 min
Amazon patented the 1-click buy. It removed friction from online shopping.Voice is the new 1-click.Click is already becoming skeuomorphic (a design throwback, in short, like “roll the window down” or “rewind the tape.”). Instead of 1-click, try…
How to Remove Your Alexa Recordings
Apr 16, 2019 • 1 min
“To remove individual recordings, open the Amazon Alexa app on your mobile device. In the sidebar, select settings, and then history. This pulls up a list of all the requests you’ve ever made of Alexa. You can even select them to hear the actual…
Alexa Is Not Spying on You
Apr 15, 2019 • 2 min
The media is freaking out about Alexa privacy, but here’s the truthby Katherine Prescott, voicebrew.comGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts…
Voice Gives Customers Hassle-Free
Apr 13, 2019 • 0 min
We process sound 10x faster than the blink of an eye. Your customers like fast and easy. That’s the power of voice.#voicefirstGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
Which Company is Ruining Alexa for Everyone? Part 2 of 2
Apr 12, 2019 • 2 min
This is some black hat internet marketing garbage and I’m calling it out. I don’t care who your clients are.Alexa SEO - let’s not make this a dumpster fire like the rest of the internet.Spammers and squatters are creating junk skills on Alexa. I’ve seen…
Which Company is Ruining Alexa for Everyone? Part 1 of 2
Apr 11, 2019 • 1 min
This is some black hat internet marketing garbage and I’m calling it out. I don’t care who your clients are.Alexa SEO - let’s not make this a dumpster fire like the rest of the internet.Spammers and squatters are creating junk skills on Alexa. I’ve seen…
Tara Brach’s Voice
Apr 10, 2019 • 0 min
Listen to Tara Brach’s guided meditations for serious wisdom.Search for Tara Brach on Apple Podcasts or any podcast player.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash…
How People Really Discover Voice Apps
Apr 9, 2019 • 0 min
Grab the 2019 smart speaker consumer adoption report here (from voiceboit.ai and Voicify)Get this free daily Flash Briefing on Alexa:Beetle Moment Marketing wants to crawl into your ear…1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
Clean Feed, Clean Mind
Apr 8, 2019 • 0 min
Don’t follow anyone whose content doesn’t align with your goals for how you spend your time and the information you let in. And don’t apologize for cleaning up your feed.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here:…
Paid Maternity Leave Would Help
Apr 5, 2019 • 1 min
“If there was one thing I could do to help women advance in business, it would be for the US to have a mandated paid maternity leave. We are the only developed country in the world that does not. It’s effing nuts.” -Sally Krawcheck ⁦@Ellevest⁩Via:The Fed,…
180 Smart Speakers Sold Per Minute
Apr 4, 2019 • 0 min
Here’s the chart:This is What Happens in an Internet Minute in 2019 [Infographic]Share on Twitter:https://twitter.com/emilybinder/status/1112494152938328069Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
Impossible is Possible
Apr 2, 2019 • 0 min
Burger King Tests Plant-Based Meat With an Impossible WhopperGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here See acast.com/privacy for privacy…
Pippa Markers Save Me Time
Apr 1, 2019 • 1 min
Big fan of Pippa - the smartest way to share your podcast (or Flash Briefing). Get a $25 Amazon Gift Card when you sign up here for a year of hosting.I use markers to automatically insert pre-roll and post-roll into my show.Get this free daily Flash…
True Story: Raspberry Ketones Boi
Mar 30, 2019 • 1 min
Affiliate marketing crews of oily-faced young guys brag about their marketing prowess tricking desperate people into buying BS weight loss supplements. They share tricks to get around having their Facebook Ad accounts deactivated for continually breaking…
Music Matters
Mar 29, 2019 • 0 min
Follow me on Spotify for GREAT playlists that never disappoint. :)Read more about the importance of sonic branding: What’s the Sound of Your Brand?#voicefirstGet this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2)…
AirPods - Sleeping Giant of Voice
Mar 28, 2019 • 0 min
“The new Apple AirPods will be $159 with a standard charging case — a price that is unchanged from the previous version — and $199 with a new wireless charging case. Both are available for order on Apple.com right now, and will be in stores next week. You…
Brass in Pocket
Mar 27, 2019 • 1 min
Gonna use my armsGonna use my legsGonna use my styleGonna use my sidestepGonna use my fingersGonna use my, my, my imaginationMusic credit:”Brass in Pocket” by The PretendersWatch music videoGet this free daily Flash Briefing on Alexa:1) Click “Enable”…
The Compound Show - NEW Alexa Skill
Mar 26, 2019 • 1 min
The Compound Show - new on Alexa, from Ritholtz Wealth Management!What if you could listen in on regular conversations between professionals working in money management today?The Compound mini-podcast is the first of its kind - real unscripted…
Humble Brag, I See You
Mar 25, 2019 • 1 min
Stop with the end zone dance.Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here See acast.com/privacy for privacy and opt-out information.
VOICE Summit - Panel Announced
Mar 23, 2019 • 0 min
Join us at VOICE Summit!Get this free daily Flash Briefing on Alexa:1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa, Flash Briefing.”Subscribe on Apple Podcasts here See acast.com/privacy for privacy and opt-out information.
Talk with Michelle Excell at SXSW
Mar 22, 2019 • 0 min
Hear my interview with Michelle ExcellVoice Marketing and more See acast.com/privacy for privacy and opt-out information.
New Instagram Commerce
Mar 21, 2019 • 1 min
Instagram took its next step to becoming a full-fledged commerce business today, announcing that it is bringing a checkout feature to its mobile apps. -The Verge See acast.com/privacy for privacy and opt-out information.
Grocery Wars: HEB Curbside vs. Amazon Prime Whole Foods Delivery
Mar 20, 2019 • 1 min
Physical retail is going away. You will remember going to the store like you remember using the payphone.Grocery delivery and pickup options here in Austin, Texas:HEB Curbside: $4.95 to come pick up your groceriesAmazon Prime Whole Foods delivery: free…
Voice Marketing : Cryptocurrency
Mar 19, 2019 • 0 min
What do voice marketing and cryptocurrency have in common?Democratize access.#cryptohippie#voicefirstMusic credit:The Kills - “The Future Starts So Slow” See acast.com/privacy for privacy and opt-out information.
Can I Get Your Number? Facebook & LinkedIn
Mar 18, 2019 • 1 min
Social media apps use your phone number to triangulate data such as purchase history, not to help you with two factor authentication or account security. Please LinkedIn. No you can’t have my phone number.Some folks don’t agree (tweet).In 2015 I warned…
Don’t Quote Yourself - Mitch Joel
Mar 15, 2019 • 0 min
Don’t Quote Yourself by Mitch JoelFollow @mitchjoel (he is really smart)Here’s Mitch’s podcast: Six Pixels of Separation (I’ve been listening for almost a decade - it is good every time)Music credit: De La Soul - “Me, Myself & I”Get this free daily Flash…
Facebook Shifts Focus to Privacy
Mar 14, 2019 • 1 min
“Facebook’s shift in corporate focus, which Zuckerberg said would happen over a few years, would mean less sharing on services such as Facebook and Instagram and more private messages that cannot be seen by anyone else, including by people at the company,…
Mark Cuban: Build a Business on Alexa or Google
Mar 13, 2019 • 0 min
Writing’s on the wall.Peter Kafka from Recode interviews Mark Cuban at SXSW 2019: Mark Cuban says you — yes, you — need to understand how AI worksGet this free daily Flash Briefing on Alexa: 1) Click “Enable” here: http://bit.ly/beetleflash2) Say, “Alexa,…
Dumb Phones
Mar 12, 2019 • 0 min
We are getting away from our dumb thumbs and moving to voice.The average person:Speaks 110-130 WPM (words per minute). -Types 38-40 WPM-Has the mental capacity to understand speech at 400 WPM Get this free daily Flash Briefing on Alexa: 1) Click “Enable”…
B2C Brands Benefit from Voice Marketing
Mar 11, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
Kylie is Richer than Zuck
Mar 9, 2019 • 1 min
Kylie Cosmetics stands for nothing. What a waste. A really profitable waste.Toxic products used on women’s bodies are dangerous. Women disproportionately experience effects of low grade ingredients and toxicity from makeup, tampons, and beauty products.…
Why You Like Faxin’ and Slackin’
Mar 8, 2019 • 5 min
Network Wins See acast.com/privacy for privacy and opt-out information.
Make Your Own Pattern … Right Now
Mar 7, 2019 • 1 min
NEW PATTERN idea inspired by Seth Godin’s excellent book This is Marketing. Grab it here.Listen to Mitch Joel’s interview with Seth Godin here on Six Pixels. This was a great podcast. Seriously, listen to these guys. They get it.Music credit:Van Halen -…
When Your Product Becomes an Experience
Mar 6, 2019 • 0 min
Music credit:Van Halen - Right NowShow notes:Fyre Festivalwine has a 4x markup at restaurants See acast.com/privacy for privacy and opt-out information.
Radio Beetle
Mar 5, 2019 • 1 min
Song clip - credit:Underwater by Rufus Du Sol See acast.com/privacy for privacy and opt-out information.
Facebook & Instagram are Missing This
Mar 4, 2019 • 0 min
Sonic branding man. See acast.com/privacy for privacy and opt-out information.
Oh hi, Sheri
Mar 2, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
All the 23 year-old CEOs
Mar 1, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Direct vs Brand Marketing
Feb 28, 2019 • 0 min
Measure? See acast.com/privacy for privacy and opt-out information.
Alexa in Canada - Great #VoiceFirst Chat with Teri
Feb 27, 2019 • 0 min
Listen to Alexa in Canada episode 67: Dr. Teri Fisher interviewed me about marketing and branding with voice. I truly enjoyed the conversation. A lot of good nuggets in here about voice first marketing, Flash Briefings, sonic brand and logos, and more.…
Lady, You Gotta Call a Man to Set Up Your Buick
Feb 26, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Halfway Between Scarcity and Urgency
Feb 25, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
Don’t Be Like Blockbuster
Feb 23, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Who Will Create the Personal Podcast Ad?
Feb 22, 2019 • 0 min
Spotify acquired Gimlet and AnchorPodcasting in the news because it’s so powerfulWhat is the future of podcast advertising?#voicefirst - the voice assistant will tie into podcast ads - watch… See acast.com/privacy for privacy and opt-out information.
Podcasting is Good, Flash Briefing is Better
Feb 21, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Listen to the new BeanCast
Feb 20, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
Apple Siri Acquires PullString - Voice News
Feb 19, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
MasterCard Sonic Logo
Feb 18, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Moving to Singularity Pace Growth
Feb 16, 2019 • 2 min
Technological advancements start growing exponentially fast (whereas before it was logarithmic). - Kurzweil’s concept of The SingularitySee the most popular chart from the Alexa Conference, which I believe hints at our rate of growth edging closer to…
Why I’m not speaking about social media at SMWATX
Feb 15, 2019 • 1 min
Get tickets to Social Media Week Austin#SMWATXCome hear me talk about voice marketing on Thursday 2/21 at 2pm! See acast.com/privacy for privacy and opt-out information.
Cortana and Voice for Business
Feb 14, 2019 • 0 min
See acast.com/privacy for privacy and opt-out information.
Echo Auto and Alexa in Cars
Feb 13, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Alignment
Feb 12, 2019 • 1 min
Tweet here:Good point from @kbprescott: Amazon is in total alignment because they make a margin from the customer every time they shop. It’s different with Google. - Hear at 32:51 (timestamped link here). #VoiceFirst. This Week In Voice - Season 3 Ep 14…
Many Voices
Feb 11, 2019 • 1 min
Enable Market Moment from Ritholtz Wealth Management on your Alexa Flash Briefing here See acast.com/privacy for privacy and opt-out information.
Sundays
Feb 9, 2019 • 1 min
For now at least… Sunday will be a day of rest for this briefing.Please rate and review this Flash Briefing in the Alexa Skills store! See acast.com/privacy for privacy and opt-out information.
Abandon Your App - Part 2 of 2
Feb 8, 2019 • 1 min
See acast.com/privacy for privacy and opt-out information.
Abandon Your App - Part 1 of 2
Feb 7, 2019 • 1 min
Apps are dyingGartner research: 20% of brands will abandon mobile apps in 2019Read more: 7 Powerful Stats About Voice Technology & #VoiceFirst Marketing See acast.com/privacy for privacy and opt-out information.
ICYMI: This Week in Voice Podcast
Feb 6, 2019 • 0 min
This Week in Voice Podcast - Emily Binder with Jason Fields, Voicify (Season 3, Ep. 13) See acast.com/privacy for privacy and opt-out information.
Voice Event in Atlanta on Wednesday 2/6
Feb 5, 2019 • 0 min
Tickets here for AiMA event about voiceWeds 2/6 See acast.com/privacy for privacy and opt-out information.
Amy’s Customer Service Tip About Your Grandma
Feb 4, 2019 • 0 min
Thank you Amy Hoover.Customer Service.Tweet here See acast.com/privacy for privacy and opt-out information.
PSA: Links on Your Site. UX 101.
Feb 3, 2019 • 0 min
New window please! See acast.com/privacy for privacy and opt-out information.
It’s 1987 on Black Monday and I Like It
Feb 2, 2019 • 1 min
Watch Black Monday on Showtime(available on the Showtime Anytime app)See tweetHere’s the soundtrack - SO GOOD See acast.com/privacy for privacy and opt-out information.
Voice Tomorrow is like Wi-Fi Today: Expected
Feb 1, 2019 • 0 min
Cars are Key to #VoiceFirst See acast.com/privacy for privacy and opt-out information.
She Used to Miss 25% of What I Said
Feb 1, 2019 • 0 min
NLP improves See acast.com/privacy for privacy and opt-out information.
FMCG Brands Shift to Voice
Jan 31, 2019 • 0 min
FMCG ecommerce struggles will shift to voice. Competing will look different though - it will rely on the assistant more than your direct to consumer relationship. See acast.com/privacy for privacy and opt-out information.
Alexa’s In-Skill Conversion Rate = Nuts
Jan 30, 2019 • 1 min
Listen to this week’s podcast here for more about in-skill purchasing and how brands can market better with voice.The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for? See acast.com/privacy for privacy…
Now Brands can Upsell: In-Skill Purchasing (ISP)
Jan 29, 2019 • 0 min
ISP news See acast.com/privacy for privacy and opt-out information.
The Only Three Ways to Increase Business
Jan 28, 2019 • 0 min
From Jay AbrahamNumber of clientsAverage order sizeRepeat business See acast.com/privacy for privacy and opt-out information.
Voice = Accessible = Powerful
Jan 27, 2019 • 0 min
Visuals are no longer barrier. See acast.com/privacy for privacy and opt-out information.
KonMari
Jan 26, 2019 • 0 min
Tidy up! See acast.com/privacy for privacy and opt-out information.
Churchill’s Martini
Jan 26, 2019 • 0 min
Just glance at the vermouth. See acast.com/privacy for privacy and opt-out information.
Livejournal & Deadjournal: The Original Flash Briefing
Jan 25, 2019 • 1 min
I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad.No WYSIWYG. Had to learn HTML. Blogging in the early 2000s. See acast.com/privacy for privacy and…
Amazing Awesome Epic Ugh
Jan 24, 2019 • 0 min
Hyperbole hurts. See acast.com/privacy for privacy and opt-out information.
Sears was the Original Amazon
Jan 23, 2019 • 1 min
At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with ⁦@michaelbatnick⁩ ⁦@awealthofcs⁩Hear the podcast…
Two Types of Branded Skills
Jan 22, 2019 • 1 min
FMCG Part 2 See acast.com/privacy for privacy and opt-out information.
FMCGs Absent from Alexa Skills
Jan 21, 2019 • 1 min
FMCG = Fast Moving Consumer GoodsIncluding:Processed foods (such as breakfast cereal, bars, or crackers)CandyBeverages (such as fruit juice and bottled water)Dry Goods (such as coffee, tea, sugar, and beans)Prepared…
Search engine or advertising engine?
Jan 19, 2019 • 1 min
See Gabriel Weinberg’s article here See acast.com/privacy for privacy and opt-out information.
L’Oreal’s 1970s Slogan: Now Self Care Gone Sideways
Jan 18, 2019 • 1 min
Because I’m worth itbecameBecause you’re worth itbecame#selfcare gone wrongGet this daily briefing on Alexa:Click below, enable, then say “Alexa, Flash Briefing.”US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashcaOn…
Getting Your Alexa Skill Ranked
Jan 17, 2019 • 2 min
Tips to get your Alexa Skill ranked higherAlgorithmKeywordsReviewsListener engagement See acast.com/privacy for privacy and opt-out information.
Healthy Nighttime Boundaries
Jan 16, 2019 • 1 min
Airplane mode for better sleep (avoid EMFs)Enable Alexa’s Drop-In feature so family or friends can still reach you in an emergency at nightLess radiation without sacrificing safety See acast.com/privacy for privacy and opt-out information.
I’m Speaking at 11:45AM
Jan 15, 2019 • 0 min
Follow me on Twitter for the best learnings from this conference: @emilybinder See acast.com/privacy for privacy and opt-out information.
“So” please stop speaking this way
Jan 14, 2019 • 0 min
Don’t begin a sentence with “so” unless you’re a valley girl or tech bro. Then do it so we know you fast. See acast.com/privacy for privacy and opt-out information.
41% of U.S. Consumers Have a Smart Speaker
Jan 13, 2019 • 0 min
Source:RBC: About 41% of Americans now own smart speakers See acast.com/privacy for privacy and opt-out information.
We Don’t Teach What We Do All Day
Jan 12, 2019 • 1 min
See Julian Treasure’s TED Talk: How to Speak So That People Want to Listen See acast.com/privacy for privacy and opt-out information.
Brand: You Need an Audio Logo
Jan 10, 2019 • 1 min
41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever.Audio logo for your brand is a MUST. See acast.com/privacy for privacy and opt-out information.
3 Best Audio Logos
Jan 9, 2019 • 1 min
Audio logos are property of:Intel InsideNetflixTHX See acast.com/privacy for privacy and opt-out information.
Truly a Twit - Bad Twitter Behavior
Jan 8, 2019 • 1 min
Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I’m not validating your TrueTwit.Don’t wear the band tee shirt to the concert.Get this briefcast on Alexa:Click on your country below to enable.Say “Alexa, Flash…
8 Years Stale - Google’s Featured Snippet
Jan 7, 2019 • 1 min
Get tickets to The Alexa ConferenceJan. 15-17 in Chattanooga20% off code: ALEXASPKR203 See acast.com/privacy for privacy and opt-out information.
Emily Talks on Alexa
Jan 6, 2019 • 1 min
Get Emily Talks on Alexa See acast.com/privacy for privacy and opt-out information.
How to Fix this Feed
Jan 5, 2019 • 1 min
Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row.Alexa:US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashca See acast.com/privacy for privacy and opt-out…
Now on Google Play Music
Jan 4, 2019 • 0 min
Daily Beetle Moment on Google Play Music (for Google Home)Say, “Hey Google, play Daily Beetle Moment.”Pow! See acast.com/privacy for privacy and opt-out information.
No Idle Zone (Bitchezzz)
Jan 3, 2019 • 1 min
Facts:10 seconds of idling wastes more fuel than restarting.12 million gallons of fuel is wasted by idling in the U.S. every day.Infographic See the I Turn It Off anti-idling campaign#unoffice See acast.com/privacy for privacy and opt-out information.
The Most Expensive Commute
Jan 2, 2019 • 1 min
Report here See acast.com/privacy for privacy and opt-out information.
What to Expect - 2019
Jan 1, 2019 • 1 min
Get the Beetle Moment Marketing Podcast See acast.com/privacy for privacy and opt-out information.
Some Idiot’s Drone
Dec 31, 2018 • 0 min
“World has changed.”:)Follow Nick Ali hereGet this briefcast on Alexa:Click on your country below to enable.Say “Alexa, Flash Briefing.”US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA: http://bit.ly/beetleflashca Get this briefcast on…
Ask Why - Packaging
Dec 30, 2018 • 1 min
See tweet See acast.com/privacy for privacy and opt-out information.
Viral AKA Lucky
Dec 29, 2018 • 1 min
Burger King / Kanye Tweet - Part 2 See acast.com/privacy for privacy and opt-out information.
An “Activation”
Dec 28, 2018 • 2 min
News story here See acast.com/privacy for privacy and opt-out information.
3x Growth - Voice Commerce
Dec 27, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
Morning Walk
Dec 26, 2018 • 1 min
Get outside See acast.com/privacy for privacy and opt-out information.
Pippa’s cool feature
Dec 24, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
You
Dec 23, 2018 • 1 min
(the show) See acast.com/privacy for privacy and opt-out information.
Thinking, Fast and Slow - Part 2
Dec 22, 2018 • 0 min
Two books inspired this:Thinking, Fast and SlowTriggers See acast.com/privacy for privacy and opt-out information.
Thinking, Fast and Slow - Part 1
Dec 21, 2018 • 2 min
Go BlueUMich Social Psychology See acast.com/privacy for privacy and opt-out information.
From the Pampers to the Depends
Dec 20, 2018 • 2 min
Mentioned:About Lola - “Reproductive care for women, by women”Cora - “Modernize your period”THINX - “For people with periods”#femtechGet this <3 minute show daily on Alexa: 1-click subscribe:US: http://bit.ly/beetleflashUK: http://bit.ly/beetleflashukCA:…
Everyone is asking for a Flash B.
Dec 19, 2018 • 1 min
Wendi Cooper Part 2 See acast.com/privacy for privacy and opt-out information.
Ageism Weakens Your Business
Dec 18, 2018 • 1 min
Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast.Stay tuned for some cool voice marketing from Wendi and me in 2019!Get more, hands-free:Subscribe to this daily under 3-minute Flash Briefing on Alexa:US:…
Join Me at The Alexa Conference Jan. 15-17
Dec 17, 2018 • 1 min
The Alexa ConferenceJan 15-17Chattanooga, TN (home of the fastest internet in the US!)Info: https://www.voicefirst.fm/alexaconferenceTix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366Get 20% off with my promo code:…
Drucker
Dec 16, 2018 • 0 min
Efficiency vs effectiveness#TheOneThing See acast.com/privacy for privacy and opt-out information.
Dogs and Horses
Dec 15, 2018 • 0 min
Animal lovers … See acast.com/privacy for privacy and opt-out information.
Market Moment
Dec 14, 2018 • 0 min
Enable Market Moment Flash Briefing here. See acast.com/privacy for privacy and opt-out information.
They’re Wasting 8 Minutes of Your Life
Dec 13, 2018 • 0 min
Be brief. See acast.com/privacy for privacy and opt-out information.
Google Assistant vs. Alexa Morning Routine
Dec 12, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
“Game Changer” Ugh
Dec 11, 2018 • 0 min
The game hasn’t changed. See acast.com/privacy for privacy and opt-out information.
Your Name, the Sweetest Sound
Dec 10, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
Begging to be Led (Jay Abraham #2)
Dec 9, 2018 • 0 min
See acast.com/privacy for privacy and opt-out information.
USP from Jay Abraham - Stealth Marketing
Dec 8, 2018 • 0 min
See acast.com/privacy for privacy and opt-out information.
Pandora One Good Thing
Dec 7, 2018 • 0 min
See acast.com/privacy for privacy and opt-out information.
Catch Your Eye, Get Your Ear
Dec 6, 2018 • 0 min
Audio vs Visual Smart Speakers See acast.com/privacy for privacy and opt-out information.
Metal Straws: Basic, OK, Do More
Dec 5, 2018 • 1 min
For Heather McMahan See acast.com/privacy for privacy and opt-out information.
My Favorite New Flash B: Market Moment
Dec 4, 2018 • 1 min
Get the Market Moment Flash Briefing here. See acast.com/privacy for privacy and opt-out information.
Big Pharma Loves Big Ag and Tells Big Lies
Dec 3, 2018 • 1 min
Type 2 Diabetes medication commercial - ugh. Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn’t have to be ugly and expensive. See acast.com/privacy for privacy and opt-out information.
Jim Harrison - 2 of 2
Dec 2, 2018 • 0 min
Legend See acast.com/privacy for privacy and opt-out information.
Jim Harrison - 1 of 2
Dec 1, 2018 • 1 min
Civilization See acast.com/privacy for privacy and opt-out information.
AdFail: Town of Vegan Wool (PETA Flop)
Nov 30, 2018 • 0 min
Come on. See acast.com/privacy for privacy and opt-out information.
The Glaring Omission with Climate Change
Nov 29, 2018 • 2 min
National Climate Assessment and every pub hates to mention this. See acast.com/privacy for privacy and opt-out information.
Thoughts on Rent the Runway & Jenn Hyman (Founder)
Nov 28, 2018 • 1 min
80% of the clothes in your closet are worn three times or less. #wastehttps://twitter.com/emilybinder/status/1063124103538921474 See acast.com/privacy for privacy and opt-out information.
Why My Briefing is BRIEF Baby
Nov 27, 2018 • 0 min
60 seconds See acast.com/privacy for privacy and opt-out information.
Multitasking is a Lie - Part 3
Nov 26, 2018 • 0 min
See acast.com/privacy for privacy and opt-out information.
Multitasking is a Lie - Part 2
Nov 25, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
Multitasking is a Lie - Part 1
Nov 24, 2018 • 0 min
See acast.com/privacy for privacy and opt-out information.
I Rec “Today in Voice Tech”
Nov 23, 2018 • 0 min
https://twitter.com/beetlemoment/status/1064606238774841346Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB See acast.com/privacy for privacy and opt-out information.
Mini Value
Nov 22, 2018 • 0 min
Travel size, A-OK See acast.com/privacy for privacy and opt-out information.
Will Alexa Publish This?
Nov 21, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
All These Feeds
Nov 20, 2018 • 1 min
Well, now it seems to be working - tweet me if it’s not: @emilybinder See acast.com/privacy for privacy and opt-out information.
You Can’t Really Understand Your Emotions
Nov 19, 2018 • 1 min
Dr. Carrie told me to read The Art of Seduction in 2013. I checked it out from the library on my Kindle and within 72 hours heard the author, Robert Greene, on two separate podcasts. #beetlemoment See acast.com/privacy for privacy and opt-out information.
Complex Checkout Means Amazon Wins
Nov 16, 2018 • 1 min
Mentioned on the how: here’s the screenshot from Overstock’s cart. See acast.com/privacy for privacy and opt-out information.
American Airlines is Yelling and Expiring
Nov 15, 2018 • 1 min
Mentioned on the show: watch my Chase Ultimate Rewards video here. See acast.com/privacy for privacy and opt-out information.
Yelp - No More Contracts
Nov 14, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.
Ad Tech Startup Investment Down 75%
Nov 13, 2018 • 1 min
Listen to me on The BeanCast episode 520 - Teayota, Toyota See acast.com/privacy for privacy and opt-out information.
Voice Marketing by 129 Year-Old Case Knives
Nov 12, 2018 • 1 min
Case Knives “Keep Your Hands Sharp” digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley’s newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it.Full episode notes here. See…
Voice Texting
Nov 11, 2018 • 1 min
The Totem of Chat See acast.com/privacy for privacy and opt-out information.
1994 WXYC
Nov 7, 2018 • 1 min
See the tweet here - @RitholtzWealth’s “Today in Market History” is pretty fun.WXYC is the student radio station of UNC Chapel Hill. Here’s their tweet about November 7, 1994.Subscribe to this Flash Briefing and hear it daily on Alexa.Get the Beetle…
Update
Nov 6, 2018 • 0 min
Follow me on Twitter @emilybinderThe Alexa Conference - I will be speaking on the Consumer Marketing track. See acast.com/privacy for privacy and opt-out information.
How many voice searches?
Nov 2, 2018 • 0 min
By 2020, screenless searches: 30%? 50%? See acast.com/privacy for privacy and opt-out information.
The Most Information Dense Language
Oct 30, 2018 • 1 min
Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let’s start with the basics: how complex is it to process different languages?First, English is the most information…
Faster Information with Voice
Oct 24, 2018 • 0 min
Reading isn’t natural for our brains or eyes. Talking and listening is - and that’s why voice technology will revolutionize the exchange of information all over again. See acast.com/privacy for privacy and opt-out information.
Get a Better Mirror
Oct 22, 2018 • 1 min
Happy Women, Better Business See acast.com/privacy for privacy and opt-out information.
More Reasons to Love Gift Cards
Oct 19, 2018 • 1 min
Prize Your Privacy See acast.com/privacy for privacy and opt-out information.
The Bruised Peach at Your Feet
Oct 18, 2018 • 0 min
Reach ‘n strain! See acast.com/privacy for privacy and opt-out information.
Stop Trying to Market Your Podcast
Oct 16, 2018 • 1 min
I love podcasts. That title was a little click baity- sorry. What it really means is that a Flash Briefing is an easier way to be heard and found than a podcast simply because there’s so little competition. Click here to enable this daily Flash Briefing…
Launching a Blog? You Crazy.
Oct 12, 2018 • 0 min
Find the area that’s uncrowded and park there. #VoiceFirst enjoy the quiet while it lasts. See acast.com/privacy for privacy and opt-out information.
Don’t Micromanage
Oct 9, 2018 • 1 min
On remote employees See acast.com/privacy for privacy and opt-out information.
Stubb’s BBQ 2
Oct 8, 2018 • 2 min
Test See acast.com/privacy for privacy and opt-out information.
Voice Marketing from Stubb’s BBQ - Alexa Skill
Oct 8, 2018 • 2 min
The legendary Stubb’s BBQ is on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm, delightful interaction right in the customer’s kitchen. Hear…
I Judge Your Tweets
Oct 8, 2018 • 1 min
Can you compose an original, gramatically correct, thoughtful comment in 280 characters or less?Twitter is the best. See acast.com/privacy for privacy and opt-out information.
When No One is Looking
Oct 5, 2018 • 0 min
They Do the Right Thing See acast.com/privacy for privacy and opt-out information.
Ink
Oct 4, 2018 • 1 min
Have a business? Use the Chase Ink credit card to get 5x Chase Ultimate Rewards points with my hack!Watch me explain. See acast.com/privacy for privacy and opt-out information.
Table Stakes After the Interview
Oct 4, 2018 • 1 min
Raise the Bar See acast.com/privacy for privacy and opt-out information.
Don’t Babysit
Oct 2, 2018 • 1 min
See acast.com/privacy for privacy and opt-out information.