Liftoff by Bottle Rocket

Liftoff by Bottle Rocket

www.bottlerocketstudios.com/liftoff
Brought to you by Bottle Rocket, ‘Liftoff’ is a podcast about experience. We talk business transformation, product growth, leadership and everything in between. It’s about real people, real advice and real conversations that lead to actionable insig


The Hidden Science of Neuromarketing (with Prince Ghuman)
Sep 15 • 29 min
Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the…
TikTok: The Straw that Broke the Camel’s Back
Sep 1 • 25 min
How much is your data worth to you?
Welcome to Liftoff
Aug 18 • 19 min
Meet the hosts behind Liftoff by Bottle Rocket
This Isn’t Goodbye…
Jul 21 • 9 min
The past year-and-a-half of hosting the Experience Design podcast has been extraordinary.I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and…
Design Relationships That Matter (with Kenny Morgan)
Jul 7 • 24 min
My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. In this episode we chat about:Going from corporate life to building your own…
Suck at Something (with Lauren Hom)
Jun 30 • 32 min
My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been…
“Yes, and…” with Michael Bruny-Groth
Jun 23 • 27 min
“Yes, and…” with Michael Bruny-GrothMy guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing…
It’s About the Journey (with Debbie Millman)
Jun 16 • 28 min
On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date. In it, we discuss our current culture, adversity, the importance of embracing your…
Information Overload (w/ Steven Kiger)
Jun 9 • 26 min
In a world where information seems to be coming at us from all angles, all the time—It’s becoming harder and harder to keep up. As we bounce around the web, our Google Chrome browser becomes a field of tabs.My guest this week is Steven Kiger, the…
Digital Optimism (w/ Carey Jenkins)
Jun 2 • 27 min
My guest this week is Carey Jenkins, CEO of Substantial, a world-class product development studio, serving a diverse set of clients - from Fortune 50s like Google and Amazon, to emerging start-ups and social impact organizations.She has spent over 18…
The UX of Optimization (w/ Jon MacDonald)
May 26 • 23 min
Jon MacDonald is the founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on…
Alignment and Agility (w/ Jonathan Hensley)
May 19 • 24 min
My guest this week is Jonathan Hensley, an Author, Speaker, Digital Transformation & Product Consultant, and the Co-Founder & CEO at Emerge Interactive where he works with clients to transform business strategies, user needs and new…
Furloughed but Focused (with Brian Sullivan)
May 12 • 27 min
What better way to celebrate the 70th episode than an interview with my Executive Producer, Design Strategist, Teacher, Author, Public Speaker and Founder of the Big Design Conference: Brian Sullivan.On this episode we dive into how to stay creative…
What Makes a Good UX Designer (w/ Sam Horodezky)
May 5 • 25 min
What makes a good UX designer?What makes a bad UX designer?How might organizations truly become design-oriented?All this and more in this week’s episode with my guest Sam Horodezky. Sam is the founder of Strathearn Design. A consultancy that assists…
UX Writing is Design with Yuval Keshtcher
Apr 28 • 28 min
UX Writing has over the past couple of years gone from a non-existent term, to top of mind for many products, business and experiences.My guest this week is Yuval Keshtcher, the Founder of UX Writing Hub and the host of the ‘Writers in Tech’ podcast….
Limitless Ideation with Gina Michnowicz
Apr 21 • 28 min
My guest this week is Gina Michnowicz, the CEO, Executive Creative Director and the Co-Founder of The Craftsman Agency, creating magical moments through bold, experiential and immersive storytelling. On this episode we discuss themes such as:The keys to…
Digital Trends, Bad Ideas, and Buzzwords (w/ Mike Swartz)
Apr 14 • 32 min
Howdy friends! I loved this conversation and I think you definitely will as well.Some themes of this episode include:Don’t be afraid to have bad ideasNot being to precious about your workNot taking yourself too seriously Being allergic to buzzwordsNot…
Beyond the Prototype (w/ Douglas Ferguson, Voltage Control founder)
Apr 7 • 35 min
My guest this week is Douglas Ferguson, an entrepreneur and human-centered technologist with over 20 years of experience. He is president of Voltage Control, an Austin-based workshop agency that specializes in Design Sprints and innovation…
Design Entrepreneurship with Mike Janda
Mar 31 • 32 min
I couldn’t be happier to have Mike Janda on the show again.When Mike was first on the podcast, it was episode only episode 23. Now 40 episodes later, there are two major differences for both of us:1.) This show was still called “the XD Podcast” and has…
Confessions of Failure (w/ Designer and YouTuber Jesse Showalter)
Mar 24 • 26 min
This is a really interesting episode for the books! Jesse Showalter is a full-stack designer, founder of Showalter Design Company and recently hit over 100,000 subscribers on his YouTube channel.We talk about work-life balance, focus, living simpler,…
Discover Gravity During Crisis
Mar 17 • 11 min
Well. I have a few episodes in the bank and I could have easily published one of those today, however, I feel like I would be remiss to not address the elephant in the room, rather the elephant in the world right now which is Corona Virus.The CEO of…
Radical Experimentation (w/ The Participation Agency founder Ruthie Schulder)
Mar 10 • 25 min
Ruthie Schulder is the co-founder and CEO of The Participation Agency, having worked with brands such as: AirBnb, Soylent, Alienware, Acer, Red Bull, Oreo, Foursquare, Budweiser, Pandora—and this list goes on and on. She is reinventing the agency model…
Burnout (w/ Ram Castillo, founder and host of Giant Thinkers)
Mar 3 • 30 min
60 episodes! What an honor it is to have Ram Castillo on the podcast this week. He is someone I have followed and admired for years. My Guest this week is an award-winning Design Director, Two Time Author, Blogger, top-ranking Podcaster and…
Design for Machine Learning (w/ Robert Munro, author of “Human in the Loop Machine Learning”)
Feb 25 • 22 min
Robert Munro is the author of “Human in the Loop Machine Learning.” He has built Annotation, Active Learning, and machine learning systems with machine learning-focused startups as well as giants like Amazon, Google, IBM, and most major phone…
It’s Not Who You Meet—It’s Who Introduced You (w/ Hustle Matters founder, Aaron Coney)
Feb 18 • 25 min
Don’t limit yourself
The Power of Intentionality (w/ TheFutur co-host and Brand Strategist, Melinda Livesy)
Feb 11 • 23 min
Melinda Livesy is a graphic designer turned brand strategist. She is the co-host of TheFutur, the lead strategist at RadCat Design, and founder of Marks and Maker.In this episode we talk about the importance of intentionality, the difference between…
Designing Memorable, Meaningful, and Transformational Experiences (with ‘Designing Experiences’ authors J. Robert Rossman and Mathew Duerden)
Feb 4 • 37 min
Designing experiences
Special Announcements?!? Yes, indeed.
Jan 28 • 8 min
Howdy friends! This week it’s just me. I’ve got some very special announcements for the show and for some things I’ve been cooking up I think you’ll be really jazzed about.First of all, some information on my Imposter Tour…I’ll be doing a free live…
Be a Curious Idiot (w/ Peter Smart, Global Head of Product Design at Fantasy)
Jan 21 • 28 min
Designers will never be the expert in the room
Practical Trust vs Emotional Trust (w/ Stephen Gates, Head Design Evangelist at InVision)
Jan 14 • 28 min
Collaboration, Innovation, and Self-Awareness
What is Design Maturity? (w/ Jared Spool)
Jan 7 • 31 min
We’re all designers.
A Year In Reflection - Thank You
Dec 17, 2019 • 5 min
What a wild ride this year has been
What Makes You Different? (Pitchproof Founder, Ryan Hayward)
Dec 10, 2019 • 22 min
Stand out as a designer.
Beyond Branding (w/ Brand Designer Jacob Cass of JUST Creative)
Dec 3, 2019 • 23 min
Branding is much more than a logo.
Fostering Understanding Through Design (w/ Phill Dodd, Director of UX at Jam3)
Nov 26, 2019 • 31 min
Innovation, Dark UX, empathy, life—We go there.
The UX of Industrial Design (w/ Hrag Nassanian, Founder of Wayfinder)
Nov 19, 2019 • 24 min
Bold = Leaving Nike to start your own business.
Live a Creative Life Before You Die (w/ Chris Do, Emmy winning Designer and Founder of TheFutur)
Nov 12, 2019 • 32 min
Creativity, meaning, and presence.
Design for the Future by Using the Past (w/ Award Winning Designer, Nikos Georgopoulos)
Nov 5, 2019 • 26 min
How the past might be the best tool to influence the future?
Is Creative Entrepreneurship for You? (w/ Tom Ross, CEO & Founder of Design Cuts)
Oct 29, 2019 • 26 min
Entrepreneur isn’t about fancy cars and piles of money.
UX Outside the Box (w/ VP of Design at Intuit, James Helms)
Oct 22, 2019 • 29 min
Design sees problems worth solving, and looks for elegant was to solve those problems.
Humanizing Enterprise UX (w/ Koru Founder and CEO, Bansi Mehta)
Oct 15, 2019 • 24 min
The never ending mission to humanize enterprise UX
Collecting Experiences (w/ Design Strategist, Dave Livingston)
Oct 8, 2019 • 28 min
Fear can get in the way of our best design work and our best self.
Just Start (w/ Brand Designer and Co-Founder of G’Day Frank)
Oct 1, 2019 • 25 min
Aussie brand designer and small business owner gets real… but not too serious ;)
My Talk at Big Design 2019 on Imposter Syndrome
Sep 24, 2019 • 28 min
Two years ago, 3 words changed my mental state forever as a designer, and as a human.
Prioritizing What Matters Most (w/ Hilton Honors Director of Product, Amy Huff)
Sep 17, 2019 • 23 min
The most important thing: is to make the most important thing, the most important thing.
The Beautiful & Terrifying Reality of VR (w/ Behavioral Neuroscientist, Matthew Price, PhD.)
Sep 10, 2019 • 28 min
Listen as a Behavioral Neuroscientist destroys my mind.
Design Saves Lives (w/ CFree Founder, Becky Mason)
Sep 3, 2019 • 20 min
Can an app help save the lives of people with Cystic Fibrosis?
Collaboration is Crucial (w/ “Collaborative Product Design” author, Austin Govella)
Aug 27, 2019 • 18 min
Collaboration is key
Be a Strategic Partner, Not an Order Taker (w/ Ben Judy, Head of UX at 7-Eleven)
Aug 20, 2019 • 25 min
Are you a contributor or a leader? What compels you to do the work you do as a designer?
Operating with Empathy (w/ Alex Cohen, Client Partner & Director of Strategy + Transformation at Bottle Rocket)
Aug 13, 2019 • 24 min
Embrace curiosity, operate with empathy, and lean into the tension.
Persistence is Key (w/ J. Schuh, Lead Design Strategist at Sabre)
Aug 6, 2019 • 35 min
Persistence, never standing too close to the canvas, and the core of UX… solving people problems.
Paper Prototypes: Blessing or a Curse? (w/ Top 8 Women in Tech, Miriam Isaac)
Jul 30, 2019 • 35 min
Top 8 Women in Tech, Miriam Isaac and I have a “debate” about paper prototyping
Women in UX Design (w/ Ioana Teleanu of @uxgoodies)
Jul 23, 2019 • 26 min
Is there a balance of men and women in the UX Industry?
How to Get a Deal With Mark Cuban (w/ Vinli Head of Design, Ray Hernandez)
Jul 16, 2019 • 29 min
The world of design entrepreneurship and striking a deal with Mark Cuban.
Self-Taught and Self-Aware (w/ Designer and Strategist, Brandon Groce)
Jul 9, 2019 • 29 min
What does it take to become self-aware?
Design for the Infinite Game (w/ ‘Living in Information’ author Jorge Arango)
Jul 2, 2019 • 27 min
What is responsible design? What does it mean to design for the infinite game?
Mental Health in the Design Industry (w/ @uxbites)
Jun 25, 2019 • 19 min
On this episode we talk agency stress, designer’s mental health, and his upcoming book: UX Bites.
Design is About Removing Things (w/ Will Paterson)
Jun 18, 2019 • 25 min
Will Paterson talks design and the 3 things you need to have a successful business.
How To Transition Into UX With No Portfolio (w/ David O. Andersen)
Jun 11, 2019 • 23 min
Trying to get a job as a UX Designer but have no experience? This is the episode for you.
Designer Pet Peeves and Pit-Falls (w/ ‘Burn your Portfolio’ author, Michael Janda)
Jun 4, 2019 • 34 min
Michael Janda tells his storied journey in his design career, and maybe a few designer quirks that bother him ;)
Curiosity Killed No Cat
May 28, 2019 • 8 min
Curiosity is the key to creativity
Design Your Pathway to Success (w/ ‘Pathways to Success’ podcast host Julian Placino)
May 21, 2019 • 25 min
Thinking as a designer helped recruiting professional Julian Placino take the jump into full-time entrepreneur and content creator.
The UX of Interior Design (w/ Interior Designer and Photographer Katie Lamb)
May 14, 2019 • 24 min
There may be no place of more importance to design with the users in mind, than your own home.
Design Your Goals in High Definition
May 7, 2019 • 9 min
The 5 rules you have to follow when designing your goals in high definition.
Seek to Understand Before Being Understood (w/ Cariloop Chief Empathy Officer, Jason Osburn)
Apr 30, 2019 • 26 min
Chief Empathy Officer, Jason Osburn and I discuss the meaning of empathy and understanding
What Not To Do When Running a Design Agency (w/ Dialexa’s Chief Creative Officer, Steven Ray)
Apr 23, 2019 • 26 min
Ultimate transparency, a culture of curiosity, and a willingness to embrace the uncomfortable—just some of the foundations that make up Dialexa (and Steven for that matter).
The Infinite Power of “No”
Apr 16, 2019 • 11 min
What if, as designers, we could take a negative word (no) and make it a word full of promise and possibility?
UI, UX, XD…Oh My! (w/ Design Strategist, Ryan Marshall)
Apr 9, 2019 • 23 min
Our lives are designed. For Ryan Marshal, his design career transitioned from UI to UX to Strategy… And transitioned from a quadruple bypass to a new lease on life.
We’re All Designers (w/ VP of Products at RewardStyle Ben Newell)
Apr 2, 2019 • 34 min
Product Managers, Strategist, Developers—we’re all designers.
Addictive Design: Don’t Listen to This Episode
Mar 26, 2019 • 11 min
There is no denying it—Design has us all addicted to our smartphones and the digital experiences they house. Now is the time to reframe our thinking, as designers, and as businesses.
The Importance of Ethical Design (w/ USAA Design Director Jon Sandruck)
Mar 19, 2019 • 26 min
Ethical design. A buzzphrase, yes, but an important North Star all designers should be following.
Bad Meetings are a Choice (w/ ‘Meeting Design’ author Kevin M. Hoffman)
Mar 12, 2019 • 44 min
Meetings don’t have to suck. Especially if you follow author Kevin M. Hoffman’s tools he lays out in his book, ‘Meeting Design’
Imposter Syndrome: Or How I Learned to Stop Worrying and Love the Ignorance
Mar 5, 2019 • 10 min
Imposter Syndrome is the massive elephant in the room of your mind—and It’s time we talk about it.
Turn Down the Ego, Turn Up the Curiosity (w/ Mr. Cooper VP of Product Design Greg Flory)
Feb 26, 2019 • 26 min
To be a curious designer and person is to be a successful person. Curiosity didn’t kill the cat. In fact it hasn’t killed anyone.
Self Actualization (w/ Precocity Director of UX Brandon Ward)
Feb 19, 2019 • 29 min
After facing rejection and winding path, former actor/singer Brandon Ward found his life taking a turn toward User Experience design…before he even knew what UX was.
The Design Innovation Fallacy
Feb 12, 2019 • 8 min
Innovation isn’t about a CEO standing on a stage proselytizing disruption, or a team locking themselves in an office for a week thinking up brilliant ideas. It doesn’t happen that way. Innovation, disruption, differentiation…they’re all byproducts of…
Design Thinking + Be More Human (w/ Southwest Airlines Designer Adrienne Guillory)
Feb 5, 2019 • 22 min
Design Thinking: the new, old thing that might just be boiled down to… being a little bit more human.
Accessibility: the Anti-Buzzword (w/ Design Accessibility Specialist Kristin Patterson)
Jan 29, 2019 • 25 min
Why has Accessibility gotten such a bad rap? It’s important for users, designers, and vital for business.
Design a Better Monday
Jan 22, 2019 • 11 min
There is no reason to let Monday continue to be a legacy product.
Usability, Research and… Board Games? (w/ Design Researcher John Sarmiento)
Jan 15, 2019 • 25 min
In design - Usability is paramount for a successful product. This week John and I discuss all things Usability. From empathy and public health, to testing labs and field studies.
From IA to AI (w/ Design Strategist Adam Polansky)
Jan 8, 2019 • 31 min
Seasoned user experience veteran Adam Polansky dives into IA and the design implications of rapidly advancing technology
Introduction: What is XD (Experience Design)?
Dec 19, 2018 • 9 min
What is XD (experience design)? Also, who the heck is Tony Daussat?