Exponea - Audio Insights

Exponea - Audio Insights

exponea.com
Exponea unites customer data management and analytics, cracking the unified Single Customer View. We enable marketers to understand their customers and turn insights into actionable campaigns, all within a single integrated solution. Marketers can deliver personalization to their customers at scale through embedded AI-powered capabilities and leverage intent to purchase. Web: https://exponea.com/ Blog: https://exponea.com/blog/


What’s a Customer Data Platform? The Definitive Guide to CDPs
Nov 4, 2019 • 23 min
Episode’s Topic: Customer Data Management Episode’s Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data…
Organizational Customer-Centric Marketing: This Time It’s Personal
Jul 31, 2019 • 17 min
Episode’s Topic: Customer Data Management Episode’s Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with…
Improving the Customer Experience: Personalized Product Recommendations with Exponea
Jul 31, 2019 • 8 min
Episode’s Topic: Product Recommendations Episode’s Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate…
Why Are B2C Marketers Crazy About Customer Data Platforms in 2019?
Jul 30, 2019 • 12 min
Episode’s Topic: Customer Data Management Episode’s Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly…
Customer Data Management: How to Gather Customer Data Correctly
Jun 24, 2019 • 25 min
Episode’s Topic: Customer Data Management Episode’s Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline…
Boost Your Email Deliverability With These 10 Proven Tactics
Jun 24, 2019 • 11 min
Episode’s Topic: Email Marketing Episode’s Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their…
Catch Up: Online Retail Challengers NYC
Jun 24, 2019 • 6 min
Episode’s Topic: Customer Loyalty Episode’s Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute,…
Create Your Own Fully Automated Omni-Channel Customer Experience
Apr 29, 2019 • 14 min
Episode’s Topic: Omnichannel Marketing Episode’s Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated…
Omnichannel Analytics: An In-Depth Look at Attribution Modeling
Apr 29, 2019 • 5 min
Episode’s Topic: Omnichannel Marketing Episode’s Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get…
Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content
Apr 29, 2019 • 16 min
Episode’s Topic: Omnichannel Marketing Episode’s Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel. Table of Contents: How to Create Channel-Specific Content Ideal Communication…
Conversion Funnel: Analysis and Optimization for E-Commerce
Dec 21, 2018 • 11 min
Episode’s Topic: Web (E-Commerce) Optimization Episode’s Description: Conversion funnels are a MUST for e-commerce sites - but if you’re not analyzing/optimizing your funnels, you’re missing half the point. Learn what to do. Further Knowledge on…
How to Use Artificial Intelligence (AI) in Online Fashion Retail
Dec 19, 2018 • 14 min
Episode’s Topic: AI Marketing Episode’s Description: How do fashion retailers use AI in 2019? How will they use it further into the future? Learn the latest techniques from industry insiders! Further Knowledge on AI Marketing: Find out how artificial…
The Importance of Customer Lifetime Value (CLV) in Marketing
Dec 19, 2018 • 10 min
Episode’s Topic: Customer Lifetime Value Episode’s Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively. Topic’s Introduction: The importance of Customer…
Top 5 E-Commerce Inventory Management Techniques (+2 Better Ones)
Dec 10, 2018 • 13 min
Episode’s Topic: Inventory Management Stop losing money from poor inventory management. Use these 7 inventory management techniques to keep your inventory investments from depreciating in the warehouse, and improve your margins right now! Article:…