Build With Maggie Crowley

Build With Maggie Crowley

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Build from the HYPERGROWTH Network gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best…


What Do Engineers Do After Storytime? Tracer Bullets With Freedom Dumlao
Feb 14 • 27 min
Product teams start with a one pager, then they storytime, then they get into the organize phase. But what do the engineers do while the designer is designing? A technical proof of concept that we call the tracer bullet. Freedom Dumlao, Chief Architect at…
Kickoff: How To Go From Discovery To Delivery In 15 Minutes Or Less
Jan 31 • 15 min
So you’ve talked to customers, you’ve prototyped, you’ve figured out what will solve for your customer’s problem. What’s next? Kickoff. In this episode Maggie and Trevor Rundell (Director of Engineering at Drift) explain how to go from discovery to…
Maggie’s Top 4 Product Lessons for 2020
Jan 17 • 7 min
Who says resolutions are just for your personal life? In this episode, Maggie looks back at what she learned in past year of Build — and what she’s committing to doing in 2020. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod…
What Really Matters When Hiring A PM
Jan 3 • 32 min
Interviewing for your first product job can seem impossible (and so can interviewing for your 5th PM job, to be honest). In a role where EQ and being able to influence stakeholders is just as or even more critical than data fluency and understanding…
How The Art World Gives Feedback
Dec 20, 2019 • 27 min
Talking to Drift’s Tim O’Brien about what happens after storytime got Maggie thinking about feedback. Because feedback is really the key to making ideas, designs, processes, and products, basically anything, better. But receiving feedback can be really…
5 Steps For Better, More Effective Presentations (For PMs & Everyone Else Too)
Dec 6, 2019 • 12 min
Yes, this whole episode is about slides. Here’s why you should care (and listen). Being able to communicate ideas, information, plans, product decisions effectively is absolutely critical to being a good PM. That communication often happens in the form of…
How To Build A Legit Career In Product With Lesley Mottla
Nov 22, 2019 • 30 min
What does good look like for a product veteran? In this episode, Maggie taps Lesley Mottla (former product leader at Microsoft, Zipcar, M.Gemi, and others) to find out. Lesley talks about how to get the mix right between qualitative and quantitative data,…
How Slack Thinks About Product Onboarding
Nov 8, 2019 • 29 min
A lot of companies treat onboarding as something that they set and forget (or they treat as a project instead of a team). Slack? Not so much. From the day the company launched, Slack put a big investment into onboarding to help their customers get into…
How To Get Rid Of Your Backlog & Still Get Things Done
Oct 25, 2019 • 19 min
Maggie is not a fan of backlogs. So in this episode, she talks about what’s wrong with working off backlog and feature-based roadmaps. Not convinced? Don’t worry. Maggie walks you through the top five most common objections to this approach – and tells…
What Happens After Story Time?
Oct 11, 2019 • 27 min
You get product, engineering, and design into a room to go through your one pager. Then you develop a list of open questions as a team. But as a PM, what comes next? In this episode, Maggie is joined by Tim O’Brien, Director of Product Design at Drift, to…
What It Means To Build With Your Customers In Mind
Sep 27, 2019 • 20 min
In product, you always want to do more discovery, be more customer-centric, and talk to the people who are on the front lines using your product every day. But it’s easier said than done. And it’s also pretty tough to find real-life examples of what the…
This Is How Ryan Singer from Basecamp Builds Products
Sep 13, 2019 • 36 min
Struggling with prioritization? Want to know how the experts pick projects and scope work? Find out in this episode of Build, where Maggie talks to Ryan Singer, the Head of Strategy at Basecamp. Ryan has been shaping and building at Basecamp for over 16…
How Product Leaders Really Think About Goal Setting, Prioritization, and Coaching
Aug 30, 2019 • 30 min
There’s 10,000 different ways to do it. But when it comes to setting goals (and prioritizing and measuring them) which way is best? Find out in this episode of Build, where Maggie talks to Rachel Neasham, VP of Product at Lola.com. Before joining the…
Talking Product Discovery with Jocelyn Mangan (Co-founder & CEO Him for Her)
Aug 16, 2019 • 28 min
It’s underused, underrated, and often seen as a “soft” thing to focus on. But guess what? Product discovery is also critical in making sure you’re building the right thing – and the more thorough your discovery is, the more effective your delivery will…
You Can’t Cherry-Pick the Best Parts (and Other Product Lessons from David Cancel)
Aug 2, 2019 • 12 min
You could have a field day researching the tactics, frameworks, mental models, and processes and then apply them to building better products. But David Cancel says most of us are doing this wrong. When you’re picking a role model for your product, you…
How Do You Bring Product Best Practices To A New Team?
Jul 19, 2019 • 26 min
What works for some product leaders is often so company and culture-specific that it’s hard to see how you can take those best practices and make them work at your own company. So on this episode of Build, Maggie talks to Scott Williamson who is the VP of…
What’s The Build Trap & What Does It Mean For Product Managers?
Jul 5, 2019 • 26 min
On this episode of Build, Maggie sits down with Melissa Perri, product management and UX expert and author of Escaping the Build Trap: How Effective Product Management Creates Real Value. Maggie and Melissa dive deep and explore what the build trap is and…
Post-mortems: The Secret To Better Performing Products (And Teams) with FYI’s Marie Prokopets
Jun 21, 2019 • 27 min
On today’s episode of Build, Maggie sits down with FYI co-founder Marie Prokopets to talk through how to run seriously effective project post-mortems. Marie explains what they are, why you should be doing them, what you can hope to learn and much more.…
We Talked To Product Management Legend Marty Cagan. Here’s What We Learned
Jun 7, 2019 • 40 min
Marty Cagan is often referred to as the most influential person in the product space. He got his start building products for eBay, AOL and Netscape Communications, and Hewlett-Packard. Now he’s a partner at Silicon Valley Product Group where he helps…
Getting Product, Engineering & Design In The Same Room: What Happens After You Write A One Pager
May 24, 2019 • 19 min
On this episode of Build, Maggie and special guest Alexa Nguyen from the Drift product team talk about what happens after you write a one pager. At Drift, ‘story time’ is the next step in the product development cycle. It’s where product managers,…
#24: Grit, Pattern Matching & Diversity: Backstage Capital On Why It Pays To Be Different
May 10, 2019 • 29 min
On this episode of Build, Maggie sits down with Brittany Davis and Bryan Landers from Backstage Capital. Maggie’s been in product for a while, and one thing she hears over and over from her peers is that they want to start their own project. So she…
#23: What It Takes To Build Delightful Products with Gusto’s Tomer London
Apr 26, 2019 • 21 min
On this episode of Build, Maggie sits down with Tomer London – the co-founder and head of product at Gusto. Maggie and Tomer talk about how to build products that delight customers and how to track and measure delight in a world where metrics reign…
#22: Answering Your #1 Question: What’s A One Pager?
Apr 12, 2019 • 18 min
On this episode of Build, Maggie and special guest Daphne Funston from the Drift product team tackle the number one question from listeners: what’s a one pager and how can I use it to build better products? Maggie and Daphne talk about how one pagers are…
#21: From PM to Product Leader to Founder with Dark’s Ellen Chisa
Mar 29, 2019 • 33 min
Today on Build, Maggie sits down with Ellen Chisa, CEO and co-founder of Dark, which is making it possible to build an app in a single afternoon. Maggie and Ellen talk through her journey from PM to product leader to founder & CEO. Plus her years of…
#20: The Why Behind What We Build with FullStory’s Justin Dilley
Mar 15, 2019 • 30 min
Today on Build, Maggie sits down with Justin Dilley, Head of Product at FullStory, a customer experience data platform. Before he joined FullStory, Justin jumped into the world of product management after business school first at Amazon where he worked on…
#19: How Great Products are Like Great Stories with Acquia’s Matt Kaplan
Mar 1, 2019 • 20 min
Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across…
#18: How to Measure Product Market Fit with Superhuman Founder Rahul Vohra
Feb 15, 2019 • 23 min
On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the company was acquired by LinkedIn where Rahul ran email…
#17: Google’s Cathy Pearl on Why Conversation Design is the Next Frontier
Feb 1, 2019 • 23 min
On this episode of Build, host Maggie Crowley dives deep into conversation design with Google’s Head of Conversation Design Outreach, Cathy Pearl.So what is conversation design exactly? Think teaching computers to communicate like humans (not robots)…
#16: How to Ship Effectively with Drift’s VP of Product
Jan 18, 2019 • 22 min
On today’s episode of Build, Maggie sits down with Drift’s VP of Product, Craig Daniel, to discuss how to ship product – what it takes to hit your dates (and the importance of committing to them publicly), using tracer bullets to de-risk features, “good /…
#15: Christina Wodtke on Radical Focus and Living Your Goals with OKRs
Jan 4, 2019 • 33 min
Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever.In the…
#14: Amplitude’s John Cutler on Why PMs Should Measure Themselves on Value Creation Not Output
Dec 21, 2018 • 35 min
Together they discuss what Product Evangelist actually means. Plus the importance of value creation over output, how to implement the pull system, why limiting your product backlog is a good idea and much more.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share…
#13: Richard Banfield on How to Build High Performing Product Teams
Dec 14, 2018 • 27 min
On today’s episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by.On…
#12: Why Copywriting & Storytelling Are Key To Product Management
Dec 7, 2018 • 25 min
It’s a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today’s guest? Dave Gerhardt, Drift’s VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode –…
#11: Julia Austin on the Making of a Great PM – Lessons from Harvard Business School, Digital Ocean, VMWare & Akamai
Nov 30, 2018 • 39 min
On this episode of #Build, board advisor and Senior Lecturer at Harvard Business School, Julia Austin, shares her point of view on what makes a truly great product manager. How does she know? Well years of experience spent as CTO at Digital Ocean and VP…
#10: Atlassian’s Joff Redfern on Scaling Product Teams through Hypergrowth
Nov 29, 2018 • 34 min
On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why…
#9: Product Managers: Want To Work Better With Engineers? Here’s The Secret.
Nov 28, 2018 • 21 min
It’s a special episode of #Build. Host Maggie Crowley is joined by members of Drift’s Product and Engineering teams. Meet Alexa Nguyen, Senior Product Manager, Trevor Rundell, Director of Engineering, and Peter Karl II, Lead, Product Efficiency.The group…
#8: Pluralsight’s Nate Walkingshaw on Why The Secret to Hypergrowth Is Building a Product with Empathy
Nov 26, 2018 • 32 min
Pluralsight’s Nate Walkingshaw literally wrote the book on product leadership. On this episode of Build, Nate dives into the importance of empathy in product and how his own background as an EMT helped him build more empathetic, more intuitive products.…
#7: 3 Questions Every Product Team Needs to Ask w/ Sandhya Hegde
Nov 25, 2018 • 29 min
Maybe you’re in product dev, maybe you’re in marketing. Either way, you have customers, and your goal is to provide value for them, drive revenue, and surpass goals. Chances are, you’ve seen someone miss it. Maybe you’ve missed it.Sandhya’s path went from…
#6: How to Hire Diverse Product Management Teams w/ Pratima Arora
Nov 24, 2018 • 35 min
In this one Pratima Arora, Head of Product at Confluence, discussed how she scaled two product teams - one for Salesforce and one for Atlassian, bringing genuine diversity to her teams at both companies in the process.
#5: 4 Ways to Get Customer Feedback Any Time
Nov 23, 2018 • 10 min
The most important thing we can all do as product people is also something that most of us continue to fail at: talking to customers.Getting customer feedback is an example of something that’s simple, but not easy. It’s incredible that talking to…
#4: Backlogs Don’t Matter
Nov 22, 2018 • 5 min
In this one, Maggie shares a recent Tweet that got her the most impressions she’s ever had—and her first internet troll.It went something like this:“Stop wasting time talking about tools and backlogs. It doesn’t matter. Go talk to your sales team, figure…
#3: Maintaining Autonomy w/ Martin Eriksson
Nov 21, 2018 • 34 min
Every employee wants to feel like they’re a part of a truly autonomous team. A team where they’re a part of the decision making process. A team where their voice matters. Where their opinions can make a difference.Maybe you’ve never been a part of a team…
#2: Failure is a Part of the Process
Nov 20, 2018 • 6 min
What do you do about failure?I’m not talking about a test that you took that failed. I’m talking about true product failures. Products that, for whatever reason, just bombed.Failures far outside the acceptable scope of “fail fast.”
#1: How to Get Hired by People Who Don’t Want to Hire You
Nov 19, 2018 • 8 min
Experience and a fancy degree can only get you so far. If you’ve listened to DC, you’ve probably caught that he doesn’t exactly love hiring product managers with experience and those with their MBAs. They don’t give you the right to tell people what to…