School Growth Mastery

School Growth Mastery
Every day, you confront a basic yet crucial challenge: reaching the students and parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we’re bringing together education leaders to tackle exactly this. How can you …
Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains
Mar 21 • 40 min
Summary:Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, s…
Every school should become a media school, with Don Wettrick
Mar 14 • 31 min
This is a strong discussion about the future, a future that concerns Don because we aren’t preparing students for it.
Game-like Learning To Grow Your School with Ryan Schaaf
Mar 7 • 31 min
Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today’s learners in new ways.
The 6 Steps to Branding Your School, with Jennie Winton
Feb 28 • 40 min
Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there
Musings After Visiting 20 Schools in the Great State of Texas
Feb 21 • 32 min
Summary:In our podcast today, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “o…
We get hired as Marketing Directors for an imaginary school with Scott Allenby
Feb 14 • 46 min
SummaryOur guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deep…
A Unique Instructional Method is the Best Marketing, with Shelli Kurth.
Feb 7 • 39 min
SummaryOur guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based cu…
Walking Through the Parents’ Journey with Chantelle Zakariasen
Jan 31 • 43 min
Summary:Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explain…
Merging Data with Word-of-Mouth Marketing, with Bill Diskin
Jan 24 • 48 min
Summary:Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid …
Design Fundamentals for Schools, with Laura Elizabeth
Jan 17 • 54 min
Our guest today is Laura Elizabeth. She is the creator of - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed - a WordPress plugin for orga…
Serendipity and Diversity in Marketing, with Joshua Wittman
Jan 10 • 65 min
Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica.In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of …
What 800 enrollments per year will teach you
Dec 10, 2018 • 34 min
Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He …
Selling The Invisible in school marketing
Dec 3, 2018 • 41 min
My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager f…
Why schools need a value proposition, with Grant Lichtman
Nov 22, 2018 • 38 min
Examples of how a school can grow by crafting engaging learning experiences.