School Growth Mastery

School Growth Mastery
Every day, you confront a basic yet crucial challenge: reaching the students and parents you need to reach, in ways that resonate with THEM.In School Growth Mastery, we’re bringing together education leaders to tackle exactly this. How can you drive de?

56. Thrive Book Review: Promise and Deliver
Feb 20 • 45 min
It has become popular to sneer at our education system’s factory model. We call for the death of schools in favor of Airbnb-like learning communities. Our SAT/ACT testing culture, our boring direct-instruction content-dumping, our mental health issues -…
55. Making Education Free for Students, with Trevor McKendrick
Jan 23 • 32 min
Our guest today is Trevor McKendrick, Chief of Staff at Lambda School, where students graduate and get the job because they got the skills - and it’s free until they get a job paying over $50K.
54. Out of the Textbook and Into the Flow, with Joel Rose
Jan 16 • 33 min
In education, the obvious place to cut your teeth is as a teacher. Joel Rose knows the classroom well. He began as a 5th-grade teacher in Houston before moving into a variety of leadership roles in education.
53. The Real Way Technology Will Impact Our Classrooms, with Matt Greenfield
Jan 9 • 30 min
From where do contemporary, resilient changes begin - from a top-down mandate, or from a bottom-up, tech-driven evolution? Today’s guest, Matt Greenfield, is an investor in entrepreneurial companies that drive transformative social outcomes through the…
52. How to Join the Education Revolution, with Clark Aldrich
Dec 12, 2019 • 48 min
If you had to pick your moniker, being called a ‘guru’ by Fortune Magazine and a ‘maverick’ by CNN would not be a bad place to start. Our guest today, Clark Aldrich, is on the frontline of the learning revolution.
51. How to Access the “Three Buckets of Money,” with Michele Timmons
Dec 5, 2019 • 44 min
Having connected her clients to over $200 million in grants through the work done by her company - EnvisionEdPlus, Michele Timmons is the right person to go to for an in-depth look at the funding panorama. She is passionate about helping schools support…
50. Four Steps to Sustainably Engage Foundations, with Yossi Prager
Nov 21, 2019 • 32 min
AVI CHAI has invested over $300 million to benefit Jewish education through a wide variety of programs.
49. How a Twelve-Year-Old Student Won a $180K Grant, with Sohne Van Selus
Nov 14, 2019 • 27 min
Sohne and Andrew discuss the ways that a school can design and define it’s “brand,” and get the whole community in-sync and talking about it so that “cascading” results will follow.
48. How to Get Your Whole Community to Resonate with Your School, with Jethro Jones
Nov 7, 2019 • 33 min
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47. Plug a Fun Online Learning Platform into Your School’s Offering, with Amir Nathoo
Oct 31, 2019 • 43 min
Outschool is a community marketplace of live online classes for K-12. Today, we have the great pleasure of hearing from Amir Nathoo - one of the founding partners of Outschool.
46. Accelerating Innovation, with Sujata Bhatt and Anirban Bhattacharyya
Oct 24, 2019 • 30 min
Change is daunting. Change to entrenched systems and institutions can feel impossible. Even thinking about where to begin can be exhausting.
45. The Charter School Movement Looks Ahead, with Nina Rees
Oct 17, 2019 • 27 min
Nina Rees is the president and chief executive officer of the National Alliance for Public Charter Schools.
44. School AND… Learning Outside of School, with Amy Anderson
Oct 10, 2019 • 27 min
After a few years of incubating the idea inside the Denver-based Donnell-Kay Foundation, ReSchool launched as a non-profit in 2018.
43. Trial and Error is Your Friend - Not Your Enemy, with Tony Wagner
Oct 3, 2019 • 32 min
We typically highlight a few of the most interesting quotes from the podcast - by which we seek to tempt you to listen.
42. Education Through a Serendipity Vehicle, with David Perell
Sep 26, 2019 • 57 min
David Perell is a bright, curious mind, dancing around important concepts with a global tribe. We hope that a lot of our 21st-century students will turn out just like him.
41. Positioning an Internship as an Actual Job Changes the Game, with Conor Heaton
Sep 19, 2019 • 30 min
Conor Heaton guides expansion strategy for the Cristo Rey Network as their Director of School Growth. A former trial attorney in Chicago, Conor is an expert on the legal side of feasibility studies and what it takes to launch a school.
40. Find a School Design and Replicate It, with Ted Fujimoto
Sep 12, 2019 • 60 min
In this episode, Ted Fujimoto, President of Landmark Consulting Group, entrepreneur, and expert in leadership development and organizational redesign, leads us to understand how to scale a school design with “fidelity.”
39. How We Explain it Really Matters, with Liz Willen
Sep 5, 2019 • 30 min
When you want the box seat view of what’s happening across-the-board in American education, you ask Liz Willen, Editor-in-chief at the Hechinger Report.
38. Launching 80 Schools in 8 Months, with Kelly Smith
Aug 29, 2019 • 43 min
What do you get when an MIT physics graduate volunteers at the public library computer lab to tinker with a few kids building cool games, websites, and apps?
37. The Wild, Wild West of School Marketing, with Caylee Migliorini
Aug 22, 2019 • 35 min
Has the wild, wild west ever really been tamed? We consider this and other burning questions like: Is A/B Testing actually misleading? with our guest - Caylee Migliorini.
36. Creating a Culture of Innovation, with Keara Mascarenaz
Aug 15, 2019 • 30 min
Keara Mascarenaz joined us for an explosive jaunt through innovation in education.
35. Beyond the Warm, Fuzzy Feeling of Philanthropy, with Mandy Pearce
Aug 8, 2019 • 28 min
Our guest today is Many Pearce. She brings over two decades of fundraising experience to the conversation and generously shares her knowledge of the funding landscape.
34. Have You Heard of Sora Schools?, with Indra Sofian
Aug 1, 2019 • 40 min
Indra Sofian offered us an inside look at the founding and launch of a progressive, student-directed high school known as Sora Schools.
33. The Good, The Bad, and The Ugly of Funding Charter Schools, with Terry Ryan
Jul 25, 2019 • 48 min
Terry Ryan knows education from every angle. He is the CEO of BLUUM - a non-profit organization working to develop leaders and support innovative schools in Idaho.
32. Catching the Wave of Education’s Future, with Catherine Fraise
Jul 18, 2019 • 36 min
Catherine Fraise is passionate about creating educational spaces and environments within which children can innovatively realize their potential.
31. Connecting 1 Million Students by Next Year, with Erick Roa
Jul 11, 2019 • 33 min
Social-emotional learning is a hot topic. Today, Erick Roa shares with us about his contribution at Empatico and The Kind Foundation.
30. Authentic School Brands, with John LaPerch
Jul 4, 2019 • 30 min
John LaPerch is a funny guy with an in-depth knowledge of marketing. He is Director of Online Marketing & Social Media Content Creator.
29. Maker-Centered Learning Grows Your School, with Jim Tiffin
Jun 27, 2019 • 34 min
Our guest today is Jim Tiffin. He infuses excitement into everything he does, and his enthusiasm will infect you in this podcast.
28. K12 Foundation Officers as Connectors with Jackie Coleman
Jun 20, 2019 • 35 min
In this episode, we dive deeper into the exploration of how school funding works.
27. Patterns That Emerge After 1K School Visits, with Anthony Kim
Jun 13, 2019 • 37 min
Our guest today is Anthony Kim, Founder and CEO of Education Elements. Anthony built virtual schools before anyone had heard of such a thing.
#AskEnrollhand - “Is texting a good method for connecting with prospective parents?”
Jun 11, 2019 • 4 min
In this episode we answer a question by Marisa from Tipton, IN: “Is texting a good method for connecting with prospective parents?”
26. Design Thinking: Creating the Future, with Joe Erpelding
Jun 6, 2019 • 31 min
Our guest today is Joe Erpelding. Joe is the Principal at Design39 Campus where he has used his previous experience - he was the Principal and Vice Principal at the Unified San Diego School District - as well as his vision to transform the school into an…
25. How Cordell Carter Raised $3M in Philanthropic Funding
May 30, 2019 • 33 min
Our guest today is Cordell Carter. We had a fascinating conversation about the funding landscape for K12 education.
24. Change Your DNA to Grow Your School, with Patrick Basset
May 23, 2019 • 51 min
Our guest today is Patrick Bassett. You may know him as long time NAIS President, or even as founder of Heads Up Educational Consulting.
#AskEnrollhand - “How often do we need to redesign our school website?”
May 21, 2019 • 5 min
In this episode we answer a question by Keenan from Potomac, MD: “How often do we need to redesign our school website?”
23. Technology in Education: A Balancing Act, with Michael Soskil
May 16, 2019 • 38 min
Our guest today is Michael Soskil. He is a teacher, an author, an international keynote speaker an education consultant and an inspirational leader.
#AskEnrollhand - “What else can we use to measure our website traffic apart from Google Analytics?”
May 14, 2019 • 3 min
In this episode we answer a question by Britney from Stansbury Park, UT: “What else can we use to measure our website traffic apart from Google Analytics?”
#AskEnrollhand - “Should we run ads on Facebook if we have negative reviews there?”
May 14, 2019 • 4 min
In this episode we answer a question by Janah from Charlotte: “Should we run ads on Facebook if we have negative reviews there?”
#AskEnrollhand - “When should we use a landing page instead of our website, for our campaigns?”
May 10, 2019 • 7 min
In this episode we answer a question by Tracy from Portland, OR: “When should we use a landing page instead of our website, for our campaigns?”
22. Strategic Insights, with John McLaughlin
May 9, 2019 • 37 min
Our guest today is John McLaughlin. He is a Doctor of Philosophy, has an M.Ed in Psychological Studies and a BA in English.
21. Change Happens Slowly, Right Up Until It Happens Quickly, with Ted Dintersmith
May 9, 2019 • 35 min
Our guest today is Ted Dintersmith. He is a change agent focused on the impact of education and innovation on the future of civil society.
20. Admissions and Marketing: A Successful Marriage, with Stephen Ostendorff
May 2, 2019 • 37 min
Our guest today is Stephen Ostendorff. He is the Director of Graduate Admissions at Bank Street College of Education in New York City.
19. Revealing Stealth Applicants through Inquiry Magnets, with Brendan Schneider
Apr 25, 2019 • 41 min
Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy.
#AskEnrollhand - “Does marketing work for schools in an area where population is decreasing?”
Apr 23, 2019 • 6 min
In this episode we answer a question by Tim from Hanover, PA: “Does marketing work for schools in an area where population is decreasing?”
18. Injecting Technology Into Your Value Proposition, with Justin Medved
Apr 18, 2019 • 36 min
Our guest today is Justin Medved. He is the Director of Learning, Innovation, and Technology at The York School - a K to 12th-grade independent day school in Toronto, Canada.
#AskEnrollhand Episode - “Can a school do marketing successfully with stock photos?”
Apr 16, 2019 • 5 min
In this episode we answer a question by Cindy from San Pedro, CA: “Can a school do marketing successfully with stock photos?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free…
17. Pushing schools to the end of the creative cliff, with Miles Latham
Apr 11, 2019 • 52 min
Our guest today is Miles Latham. He is Managing Partner at Affixxius Films - an in-house bespoke commercial film company with an innovative and unique approach to providing breathtaking videos for public and private sector companies and organizations. In…
#AskEnrollhand Episode - “I moved the school to a larger location, how do I get the word out now that I have relocated?”
Apr 9, 2019 • 4 min
In this episode we answer a question by Tara from Baltimore: “I moved the school to a larger location, how do I get the word out now that I have relocated?”Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar:…
16. All About Admissions, with Angelo Lambroschino
Apr 4, 2019 • 39 min
Our guest today is Angelo Lambroschino. He is the Senior Admissions Officer at Caldwell University.
15. Moving From Courses to Networks, with Tom Vander Ark
Mar 28, 2019 • 32 min
Our guest today is Tom Vander Ark, an education advocate, and adviser for better learning. He is the author of “Getting Smart: How Personal Digital Learning is Changing the World”, “Better Together”, “Smart Parents” and “Smart Cities”.
#AskEnrollhand - “How do we overcome the perception that the area is bad?”
Mar 26, 2019 • 5 min
In this episode we answer a question by Doris from Austin, TX: “How do we overcome the perception that the area is bad?”
14. Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains
Mar 21, 2019 • 40 min
Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school…
13. Every school should become a media school, with Don Wettrick
Mar 14, 2019 • 31 min
This is a strong discussion about the future, a future that concerns Don because we aren’t preparing students for it.
12. Game-like Learning To Grow Your School with Ryan Schaaf
Mar 7, 2019 • 31 min
Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today’s learners in new ways.
11. The 6 Steps to Branding Your School, with Jennie Winton
Feb 28, 2019 • 40 min
Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there
10. Musings After Visiting 20 Schools in the Great State of Texas
Feb 21, 2019 • 32 min
In this episode Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.”
9. We get hired as Marketing Directors for an imaginary school with Scott Allenby
Feb 14, 2019 • 46 min
Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that…
8. A Unique Instructional Method is the Best Marketing, with Shelli Kurth.
Feb 7, 2019 • 39 min
Our guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an…
7. Walking Through the Parents’ Journey with Chantelle Zakariasen
Jan 31, 2019 • 43 min
Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just…
6. Merging Data with Word-of-Mouth Marketing, with Bill Diskin
Jan 24, 2019 • 48 min
In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their search for…
5. Design Fundamentals for Schools, with Laura Elizabeth
Jan 17, 2019 • 54 min
In this episode, Laura takes the listener through very specific ways to approach website design.
4. Serendipity and Diversity in Marketing, with Joshua Wittman
Jan 10, 2019 • 65 min
In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school.
3. What 800 enrollments per year will teach you
Dec 10, 2018 • 34 min
Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is…
2. Selling The Invisible in school marketing
Dec 3, 2018 • 41 min
My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for…
1. Why schools need a value proposition, with Grant Lichtman
Nov 22, 2018 • 38 min
Examples of how a school can grow by crafting engaging learning experiences.