Purpose 360

Purpose 360

purpose360podcast.com
Business is an unlikely hero: a force for good working to solve society’s most pressing challenges, while boosting bottom line. This is social purpose at work. And it’s a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Hosts Carol Cone and Chris Noble bring decades of social impact expertise and a 360-degree view of integrating social purpose into an organization into unfiltered conversations that illuminate today’s big challenges and bigger ideas.


BBMG is on a Mission to Make Sustainable Living Desirable to All
Dec 3 • 48 min
BBMG was founded on the idea that branding can be a force for transformation for people and society. In the 16 years since launch, BBMG has shifted the way consumers and industry views brands: not as transactional entities, but human-centered connectors…
The New York Times Finds Purpose in Truth
Nov 19 • 45 min
In an era of fake news and alternative facts, the media is finding a new purpose rooted in transparency and truth. This week, the Times’ Amy Weisenbach talks about how the institution’s latest campaign was driven by purpose and brought to life through the…
CECP: Giving in Numbers 2019
Nov 7 • 42 min
Carmen Perez, Senior Director of Data Insights, and Andre Solorzano, Senior Manager of Data Insights at CECP, joined Carol to share the story behind this nearly two decades-long effort to track and analyze the far-reaching impact of corporate giving.
Brewing a purpose with AB InBev
Oct 23 • 49 min
Pablo Jimenez, AB InBev’s Global Vice President, Reputation & Communications, joined Purpose 360 to unpack the company’s “Dream. People. Culture.” approach to bringing people together for a better world.
Redefining Corporate Reputation
Oct 8 • 47 min
Reputation is corporate currency today. Yet reputation can seem hard to quantify—and at a time when transparency and authenticity are expected by all stakeholders, the ability to measure and track reputation is critical.
Force for Nature
Sep 25 • 53 min
This Climate Week, the future of our earth is top of mind. But for Restore the Earth Foundation, this is just one week out of the year that the nonprofit dedicates to our planet—starting with restoring 1 million acres in the Mississippi River Basin, known…
Bridging Hope and Possibility with Cisco
Sep 10 • 47 min
Cisco is in the business of connecting people. To Cisco, that means more than providing industry-leading technology—it means creating a world of potential to make the impossible possible.
CECP is making business is a force for good
Aug 27 • 45 min
In this episode, Carol talks with Daryl Brewster, CECP’s powerhouse CEO and former Nabisco and Krispy Kreme executive. Under his leadership, CECP convenes 200 of the world’s largest companies, representing $6.6 trillion in revenues, more than $20 billion…
Purpose Makes Community Possible at US Bank
Aug 13 • 42 min
Reba Dominski, Chief Social Responsibility Officer and President of the US Bank Foundation, joined Purpose 360 to talk about how purpose drives community, economic, and workforce development inside and outside the company.
Making Capitalism More “JUST”: Martin Whittaker of JUST Capital shares the organization’s bold vision to reshape how corporate America works
Jul 30 • 43 min
Aside from its flagship rankings, JUST Capital is doing a lot to harness the power of American business for good. In this episode, CEO Martin Whittaker expands on the JUST ETF, JUST Index, and what comes next in a “just” economy.
Johnson & Johnson is changing the trajectory of human health
Jul 17 • 52 min
The global health company blends heart, science, and ingenuity to set a bold vision.
General Motors is moving humanity forward
Jun 25 • 52 min
Tony Cervone, SVP of Global Communications, discusses how GM uses purpose to navigate change and build culture.
Reshaping the Role of Business at CECP
Jun 11 • 26 min
Roving reporter Carol Cone spoke with leaders in social purpose at the CECP (Chief Executives for Corporate Purpose) Summit last month. Catch a behind-the-scenes “listen” into the Summit in this special episode of Purpose 360.
Pete and Gerry’s wants you to believe in what you buy
May 28 • 45 min
In this episode, CEO Jesse Laflamme shares the Pete and Gerry’s story and how purpose helped the company navigate shifting consumer-food relationships, the rise of factory farming, and animal welfare challenges.
CVS Health follows a profound purpose prescription
May 7 • 50 min
Eileen Howard Boone explores the healthcare company’s commitments to help people on their path to better health
More than a quack: the story behind Aflac’s big heart
Apr 30 • 44 min
Aflac’s Catherine Hernandez-Blades shares how the “Four Es” guides Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer
Saving the Earth, one load at a time
Apr 23 • 32 min
Laundry detergent pod pioneer Jonathan Propper shares how social enterprise Dropps puts purpose in every product
Exploring United Way Worldwide’s digital disruption
Apr 16 • 49 min
United Way’s William Browning shares how a 130-year-old organization is changing how nonprofits use technology for good
Connecting the Salesforce “Ohana” through a pioneering model
Apr 9 • 42 min
Salesforce uses technology for good to unite employees, customers, and communities around the world
The Aflac Duck goes to Austin! Stories of Impact at SxSW
Apr 4 • 40 min
Carol tagged along with her roving reporter — My Special Aflac Duck — to South by Southwest in Austin earlier this month. Together, they celebrated the success of the duck as a finalist for the best invention award at the conference and heard stories of…
Persistence, partnership and passion help women Go Red
Mar 26 • 43 min
In our first nonprofit interview, the American Heart Association’s Kathy Rogers discusses discusses how persistence and partnership can can ignite passion within a science and research-based awareness campaign.
Timberland’s Earthkeepers lace up for global sustainability
Mar 19 • 45 min
The company behind the eponymous Yellow Boot has a serious commitment to sustainability and social purpose. In this episode, Atlanta McIlwraith talks about engaging a global workforce to give back to local communities, and how those efforts are guiding…
Making flying matter with Alaska Airlines’ Kirk Myers
Mar 5 • 40 min
To Alaska Airlines, sustainability is more than an environmental or financial decision. Even as more airlines invest in fuel efficient fleets, cut in-flight waste, and adopt “green” biofuels, Alaska Airlines stands out for its commitment to sustainability.
Finding an organic purpose with Gary Hirshberg
Feb 26 • 49 min
Stonyfield Organic started with seven cows. Today, it’s one of the nation’s leading yogurt brands. Co-founder Gary Hirshberg shares how a steadfast commitment to values and social activism helped the brand—and its cows and farmers—thrive.
Revisiting the purpose journey
Feb 19 • 24 min
Purpose 360 is about inspiring and empowering the purpose leaders of today and tomorrow. More than that, we’re committed to giving listeners actionable insights they can apply day-to-day along their purpose journey, and that of their organizations. In…
Panera puts purpose where its mouth is
Feb 12 • 32 min
While at Panera, Jonathan Yohannan ran major decisions by his 10-year-old daughter. Why? He wanted to make sure the company was doing right by its customers. This kind of thinking helped Yohannan navigate challenges on Panera’s path to an “all clean”…
How a clamshell launched McDonald’s purpose journey
Feb 5 • 39 min
McDonald’s serves 70 million people every day, worldwide. As one of the world’s most visible brands, McDonald’s has both an obligation and opportunity to create meaningful connections with those 70 million people and their local and global communities.…
How LIXIL’s SATO Toilet Helped Unite a $17 Billion Company
Jan 29 • 48 min
Present in nearly a billion households worldwide, LIXIL’s brands are united by a simple purpose: to make a better home a reality for everyone. Behind that simple purpose is a focused, integrated, and ambitious approach that has unearthed new business…
Growing a transparent and authentic social purpose with ScottsMiracle-Gro
Jan 22 • 43 min
As a company for gardeners, ScottsMiracle-Gro has a succinct purpose: “helping people express themselves on their own piece of the Earth.” Cultivating a thriving garden takes care, commitment, and flexibility to adapt as conditions change. With that,…
Thinking Like a Toddler with Paul Lindley
Jan 15 • 48 min
The Ella’s Kitchen founder and life-long advocate shares his insights on creating companies built for sustainable impact.
‘Tis the Season for Purpose
Dec 27, 2018 • 4 min
Happy New Year from Carol, Chris, and the whole team at Purpose 360. We wish you a peaceful — and purposeful — 2019!
Life’s Good: Aligning with an Authentic Issue
Dec 18, 2018 • 38 min
LG’s “Life’s Good” tagline is well known, but few people can describe what “Life’s Good” really means. Two years ago, LG started a journey to redefine “Life’s Good” through social purpose, turning a marketing strapline into an ethos with the potential to…
Leadership Through Focus — New York Life Foundation President Heather Nesle
Dec 11, 2018 • 40 min
Considering 1 in 15 children will lose a parent or sibling before the age of 18, child bereavement is an issue that directly or indirectly affects many of us. But few people – or companies – talk about it. One of the few corporations not just addressing…
Brands That Take A Stand with Unilever’s Kathleen Dunlop
Dec 4, 2018 • 20 min
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, is back to share the story behind the brand’s efforts to take a stand in the market and beyond.
Nurturing a Life-Changing Brand with Unilever’s Kathleen Dunlop
Nov 27, 2018 • 31 min
How do you find your brand’s super power? Kathleen Dunlop, Global Brand VP at Unilever, shares the story behind Vaseline’s transformation from a simple medicine cabinet staple to a life-changing tool for refugees, people living in conflict zones, and…
Multi-Generational Leadership for Good with Laura Kohler
Nov 20, 2018 • 30 min
In Purpose 360’s second episode, hosts Carol Cone and Chris Noble talk with Laura Kohler, Vice President of Human Resources, Stewardship and Sustainability at Kohler. The fourth-generation Kohler family member illuminates Kohler’s social purpose journey,…
Inspiration Through Disruption: #OptOutside with REI’s Alex Thompson
Nov 13, 2018 • 36 min
In Purpose 360’s debut episode, hosts Carol Cone and Chris Noble talk to REI’s Alex Thompson about REI’s #OptOutside, a campaign which has inspired more than 15 million people to go outside on Black Friday.