Brand & New

Brand & New

www.inta.org/Programs/Pages/Podcasts.aspx
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dia?


Branding meets Innovation (with Shelly Lazarus, Chairman Emeritus, Ogilvy - posted initially on May 2019)
Aug 6 • 24 min
In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing…
Deep & Dark Web: When the Internet Becomes a Global Minefield (with Andrew Grotto, Director, Program on Geopolitics, Technology and Governance at the Stanford Cyber Policy Center at Stanford University)
Jul 21 • 22 min
While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake…
Becoming an All-Star IP Practitioner (with Anthony Dreyer, Partner, Skadden, and Monique Joe, Senior Vice President, Head of Brands and Content Intellectual Property, NBCUniversal Media)
Jul 7 • 28 min
While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two…
Women’s Empowerment in Intellectual Property (3rd episode with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG)
Jun 22 • 28 min
What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women’s Empowerment in IP series, Myrtha Hurtado Rivas, the…
Supporting Businesses and Innovation in Times of Crises: IP Australia Case Study (with Michael Schwager, Director General, IP Australia)
Jun 8 • 25 min
With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses…
Employees and Intellectual Property: Risks and Workarounds to Protect Companies’ Intangible Assets (with Dr. Adi Gillat, Partner, H-F & Co.)
May 26 • 25 min
When security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s…
The Life Sciences Sector in Times of Pandemic: Innovation and Public Interest (with Marc Holtorf, Partner and Emmanuel Gougé, Partner, Pinsent Masons)
May 12 • 23 min
News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to…
Intellectual Property for Kids! (with David Bernstein, Partner and Megan Bannigan, Counsel, Debevoise & Plimpton LLP)
Apr 28 • 24 min
With so many people around the world quarantined at home with children, professional life and personal life have never been as intertwined. While the situation may be challenging, it also creates opportunities to show and explain new information to…
Being an Intellectual Property Lawyer in Disquieting Times (with Peter McAleese, Partner, Akran IP Firm)
Apr 13 • 24 min
A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a…
Women’s Empowerment in Intellectual Property (2nd episode with Cristina Carvalho, Managing Partner, Arent Fox)
Mar 31 • 20 min
While among corporations, women now comprise 28 percent of general counsel in the United States, the situation is worse in law firms where women represent only about 19 percent of equity partners. Scores of law firms have signed on to “The Mansfield…
Defining the Legal Leadership of Tomorrow: Vision of a General Counsel (with Aurélien Hamelle, General Counsel, Total)
Mar 16 • 29 min
General Counsel no longer are limited to a reactive role overseeing legal operations farmed out to law firms, but instead are key members of the corporate decision-making team. This is a major shift that has occurred over the past decades: General…
Women’s Empowerment in Intellectual Property (1st episode with Ayala Deutsch, Executive VP and Deputy GC at NBA Properties Inc., INTA 2020 President)
Mar 8 • 27 min
The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a…
The Future of the IP Legal System and its Governance (with Ivo Gagliuffi, Chairman of the Board, INDECOPI, National Agency of Intellectual Property, Competition and Consumer Protection, Candidate of Peru for the Position of Director General of WIPO)
Mar 3 • 23 min
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.Intellectual property (IP) rights have always been challenged by new technologies and new market…
Insights from One of the Most Innovative IP Offices in the World: the Singapore Model (with Daren Tang, Chief Executive of the Intellectual Property Office of Singapore, Candidate of Singapore for the Position of Director General of WIPO)
Feb 26 • 25 min
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang’s…
The Future of the IP Legal System and its Governance (with Marco M Alemán, Director, Patent Law Division, World Intellectual Property Organization, and Candidate of Colombia for the Position of Director General of WIPO)
Feb 24 • 24 min
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization.The fundamental goals of the intellectual property (IP) system, as designed for the industrial…
When Freedom of Expression Takes On Trademark Laws: What’s the Impact for Businesses and IP Rights Holders? (with Professor Lisa P. Ramsey, University of San Diego School of Law)
Feb 10 • 26 min
Trademark law and the First Amendment to the U.S. Constitution seem from the outset to have a complex and conflicted relationship. Indeed, while protection of the right to freedom of expression can encourage the creation and dissemination of ideas and…
When the Business Model Makes the Brand: Pacari Chocolate’s Case Study (with Santiago Peralta, Co-Founder & CEO)
Jan 27 • 19 min
There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a…
Getting a Sense of Nontraditional Trademarks (with Professor Irene Calboli, Texas A&M University)
Jan 13 • 27 min
Over the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions….
Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting Ready? (with Brenda Kahari, BW Kahari)
Dec 30, 2019 • 22 min
Even though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, this continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services. For instance, Google search trend…
Cannabis Brands: The Canadian Case Study (with Isabelle Jomphe, Partner, Lavery)
Dec 16, 2019 • 22 min
Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges…
GDPR (General Data Protection Regulation): Impact in Europe and Beyond (with Pascale Gelly, DPO, Schneider Electric)
Dec 2, 2019 • 24 min
There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of…
The IP Rights of the Future: What we should expect (with Francis Gurry, Director General of the WIPO)
Nov 18, 2019 • 26 min
Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected…
TOMS Shoes: Standing for Tomorrow, the Case Study of a Trailblazing Brand (with Jessica Murray, Senior IP & CSR Director, Toms Shoes Inc.)
Nov 4, 2019 • 24 min
Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of “giving back.” That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset…
Managing IP Rights at Times of Uncertainty in the UK (with Tim Moss, CEO of the UK Intellectual Property Office)
Oct 21, 2019 • 19 min
Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the…
Inside Amazon: Strategies to Foster Customer Trust (with Dana Northcott, Vice President and Associate General Counsel, Intellectual Property at Amazon.com, Inc.)
Oct 7, 2019 • 17 min
What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to…
Africa: Opportunities & Challenges in an Innovation-Generating Economy
Sep 23, 2019 • 21 min
Intellectual property remains one of the most valuable assets in the Digital Age. In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in…
What Does Being Innovative Really Mean for Legal Professionals?
Sep 9, 2019 • 20 min
What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several…
Focus on Kenya: At the Forefront of IP-related Legislative, Enforcement and Advocacy Efforts in Africa
Aug 12, 2019 • 25 min
With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national…
Dealing with IP & Innovation: the European Way
Jul 29, 2019 • 22 min
Is there a European way to understand and manage intellectual property (IP)? Since the 18th century, Europe has always been at the forefront of innovation and competitiveness, as explained by Benoît Battistelli, who held various roles in French…
Inside the World’s Largest IP Office: A Discussion with the US Patent & Trademark Office Director
Jul 15, 2019 • 26 min
Andrei Iancu has been serving since February 2018 as the Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO) s, based in Alexandria, Virginia. An engineer and intellectual property…
Cybersecurity & Privacy in the World of the Internet of Things
Jun 17, 2019 • 24 min
Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the…
Brand Strategy & the Fourth Industrial Revolution
Jun 3, 2019 • 21 min
What makes an organization more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the fourth industrial revolution? This new wave, also called 4IR, is marked by…
Insight into the Mindset of the Generation Z Population: Leaving its Mark on the World
May 22, 2019 • 21 min
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and…
The New Pirates: Innovative Options to Tackle Counterfeiting in China
May 21, 2019 • 24 min
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and…
Doing Well by Doing Good: Inspiration, Innovation and Social Commitment in Brands
May 20, 2019 • 21 min
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and…
India: the Artificial Intelligence Revolution and its Intellectual Property Implications
May 6, 2019 • 19 min
India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic…
Navigating the Internet: What’s Hot in relation to Domain Names Management and Dispute Resolution
Apr 22, 2019 • 23 min
Domain names play a special role in the intellectual property ecosystem. Following the recent ICANN (Internet Corporation for Assigned Names and Numbers) meeting that took place in Kobe, Japan, this episode goes back to the basics and reveals what’s hot…
Picture This: Leveraging Image Recognition Technology for Intellectual Property Protection
Apr 8, 2019 • 17 min
Sandra Mau, founder and CEO of TrademarkVision, an image recognition for brand protection startup based in Pittsburgh (USA) and Brisbane (Australia) that was recently acquired by CompuMark (Clarivate Analytics), shares her vision about how machine…
Universal Impact: Climate Change and Intellectual Property
Mar 25, 2019 • 23 min
Climate change is one of the greatest challenges of our times. Its interactions withIP are multifaceted, from « green » tech innovations to adapt or mitigate global warmingto new branding strategies focused on sustainability. The IP lawyer Fabrice…
Artificial Intelligence and Intellectual Property in Japan: A Deep Dive into Applications, and Legal and Policy Issues
Mar 11, 2019 • 21 min
With artificial intelligence (AI) all over the news, Ayuko Nemoto, Partner at Sonderhoff & Einsel Law and Patent Office, based in Tokyo, Japan, takes a deep dive into this topic to help us understand the status of AI-generated works, how public and…
What Mindset and Soft Skills Do Lawyers Need to Thrive in a Fast-Evolving Tech Environment?
Feb 25, 2019 • 22 min
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation…
Being Innovative and Disruptive in the Media and Entertainment Industry: the Netflix Approach to Intellectual Property
Feb 11, 2019 • 23 min
With nearly 150 million subscribers worldwide, Netflix, Inc. has revolutionized the media and entertainment world. Our guest, Jeremy Kaufman, Senior Counsel, Intellectual Property at Netflix, Inc., in Los Angeles, California, shares with us the…
Tech Startups and IP: Y-generation Entrepreneur Knits Sustainable Textiles into Fashion
Jan 28, 2019 • 20 min
Y-generation entrepreneur Regina Polanco, founder and CEO of Pyrates smart fabrics in Madrid, Spain, shares her experience in following her passion for textiles after legal studies to develop this sustainable clothing company, and how she put a special…
Cybersecurity: Through an Intellectual Property Lens
Jan 14, 2019 • 22 min
Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private…
Brands & Innovation Committee: At the Heart of the INTA’s Vision
Dec 31, 2018 • 18 min
Mladen Vukmir and Julia Talke are the leaders of the INTA Brands & Innovation Committee. Mladen, who leads the IP law firm Vukmir & Associates in Croatia, and Julia, global counsel for trademarks and branding at Lumileds in Germany, tell us more…
The IP Office of Tomorrow: All About Innovation - Chile’s Case Study
Dec 17, 2018 • 21 min
Maximiliano Santa Cruz, an IP and technology consultant based in Santiago, Chile who until recently was the General Director of the National Institute of Industrial Property of Chile, discusses with us the challenges and opportunities raised by…
Disrupting Trademark Law: Artificial Intelligence, Big Data, Social Media, and More
Nov 30, 2018 • 23 min
Jeanne Fromer, a Professor of Law with a specialty in IP at New York University School of Law and Co-Director of the Engelberg Center on Innovation Law & Policy in New York, raises many thought-provoking questions about trademark law, technology,…
Embrace the Future: How Technology is Transforming Legal Practice
Nov 19, 2018 • 19 min
Discussion with DLA Piper IP & IT Co-head, Stephane Lemarchand
Brand New Teaser
Nov 6, 2018 • 2 min
Why Brand & New, the first INTA podcast?
Welcome to Brand & New!
Nov 4, 2018 • 10 min
In this episode, Tish Berard, the INTA 2018 president, introduces the first episode of Brand & New, the first podcast in the intellectual property (IP) world.