Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience

Copy & Content with Jon Cook: For Thought Leaders Who Give an 'Ish' About Their Audience

www.keynotecontent.com
Spoiler alert: there’s an ‘ish’-load of information about how to better connect with your audience as a speaker, coach, or consultant. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that actually work. Copy and Content isn’t for everyone; it’s only for you if you give an ‘ish’ about your audience.


Navigating the 3 Speed Levels of Prospective Buyers | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Jul 1 • 16 min
Hey, it’s Jon Cook with Keynote Content. Thanks for joining me again, as we look at the three lanes of buyers action, whether you are a coach who’s selling a program, whether you are a course creator, who’s selling a digital course or community, whether…
Best Online Referral Sources for Coaches and Consultants In 2020 | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Jun 24 • 13 min
What we’ve seen over the last several months is that there’s been a big shift, a big disruption, of course, in the coaching and consulting industries because of COVID-19, because of this global pandemic. What I want to walk you through today is here are…
Conversational Marketing Is Replacing Traditional Inbound Marketing | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Jun 18 • 13 min
As we look at the landscape of marketing, a big question is “How do we make that transition to where our audience knows we are more engaged, more in tune with where they need us to be so we can serve them better than ever before?” Now, I read an article…
How Do I Choose the Right Audience for Your Message as a Speaker, Coach, or Expert? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
May 27 • 14 min
After working with over 1,100 coaches and consultants and more than 800 speakers since 2016, one of the top challenges I hear is “How do I pick the right audience to serve?” How do I make sure that I connect with the right audience, I understand, that I…
How to Overcome Buyer Objections Through Your Sales Copy | The Copy & Content Podcast with Jon Cook, presented by Keynote Content
May 21 • 13 min
One of the biggest problems that I’m hearing from different people as we go through this COVID-19 crisis is that there’s this question of, how do I overcome buyers’ objections? I have an amazing offer or I think I have a good offer, but I’m not sure if…
What’s the Best Way to Monetize Your Expertise As a Consultant or Coach During a Recession? | The Copy & Content Podcast with Jon Cook, presented by Keynote Content
May 13 • 12 min
So much of our audience involves coaches and consultants, people who are trainers or experts that speak into these different businesses, that speak into these different conversations. And during this COVID-19 crisis, it also has kind of kickstarted this…
What’s the Most Effective Way to Pivot My Message and Content During a Crisis? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
May 6 • 10 min
Hey, it’s Jon Cook here with Keynote Content. So great to be able to connect with you and talk through a topic that I think is very important for a lot of different businesses, a lot of different people. Whether you’re a speaker, coach, an expert, you’re…
What’s the Best Type of Lead Magnet to Create During a Recession? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content
Apr 29 • 14 min
All signs seem to point towards some type of economic downturn, if not a full recession in the U.S. and across many parts of the world. One of the biggest questions I keep hearing from different clients is, “What’s the best type of lead magnet to create…
What’s the Best Way to Answer My Audience’s Questions Through Content? | The Copy & Content Podcast with Jon Cook
Apr 22 • 11 min
Hey, it’s Jon Cook here with Keynote Content. I’m so excited to join with you today. As we’re going through this COVID-19 crisis, hopefully looking like we’re at the tail end of that or at least towards a bit of a downturn, so that’s great as far as the…
What’s the Best Way to Use Podcasts to Grow My Business In 2020? | The Copy & Content Podcast with Jon Cook
Apr 17 • 13 min
What’s the best way to use podcasts to reach my audience in 2020 and especially as we’re going through this COVID-19 crisis? Hopefully, you’re staying safe, you’re staying strong and you’re being able to stay focused with growing your audience and being…
How Do I Generate Sales Faster Through Content During a Recession? | The Copy & Content Podcast with Jon Cook
Apr 9 • 13 min
Hey, it’s Jon Cook here with Keynote Content. I want to say thank you so much for connecting with me today. Thank you for taking the time, especially with so much going on in the world, so many different things going on. As different people have reached…
The Copy & Content Podcast with Jon Cook - 020 // Caleb Breakey, Speak It To Book
Mar 20, 2019 • 46 min
Caleb Breakey is the founder of Speak It To Book and Sermon To Book, the premier ghostwriting agencies for faith-filled influencers and thought leaders. He was an ECPA Award finalist and the winner of the prestigious Genesis Contest for fiction writers.…
The Copy & Content Podcast with Jon Cook - 019 // Kri Edholm, Leadership Excursion Company
Mar 13, 2019 • 37 min
Show Notes Kri Edholm is the owner of Leadership Excursion Company, founder of Spark Women’s Retreat, and the featured host of the Leadership Looks Like podcast. Kri served as an EMT and senior mountain rescue volunteer with the Las Vegas Metropolitan…
The Copy & Content Podcast With Jon Cook - 018 // Seth Silvers, Story On
Mar 5, 2019 • 44 min
Seth Silvers started his first nonprofit at age 16 and was immediately hooked on the power of storytelling. His work with Story On empowers rising thought leaders to grow their marketing through the science and craft of great storytelling. Seth joins Copy…
The Copy & Content Podcast with Jon Cook - 017 // Benita Samuels
Feb 28, 2019 • 47 min
Benita Samuels is the founder of Benita Samuels Marketing and Communications. She combines years of experience across B2B, B2C, and non-for-profit marketing at traditional agencies with fresh thinking in the craft of marketing. Benita grew her skills in…
The Copy & Content Podcast with Jon Cook - 016 // Bryce Anderson, Lightswitch Video
Feb 14, 2019 • 47 min
Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the past four years. Bryce shares his video savvy-expertise and…
Copy & Content with Jon Cook - 015 // Monica Miller, Monica Writes
Jan 12, 2019 • 46 min
Monica Miller is a Content Strategist and Writing Coach for Business Coaches who want to stand out from the crowd, speak their truth, and bring in new leads while creating the business they desire. After crafting and writing over 200+ blog post, she helps…
Copy & Content with Jon Cook - 014 // Dr. Chris Zaino, I Am Hero
Jan 1, 2019 • 55 min
With a new year comes a chance to transform how you think about and see yourself. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998 and being a leader in the fitness industry, he found…
Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORY
Dec 25, 2018 • 56 min
What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner Bros., Fox, and Oliver Stone. He pivoted that season of…
Copy & Content with Jon Cook - 012 // Kyle Gray, The Story Engine
Dec 18, 2018 • 53 min
Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book “The Story Engine” outlines his process for…
Copy & Content with Jon Cook - 011 // Margaret Watts Romney, Impact Moments Messaging
Dec 11, 2018 • 45 min
Margaret Watts Romney is a public speaking and communications coach who helps purpose-driven individuals and organizations find their message, connect with their audience, and influence their community. She has prepared over 1,000 stage performances,…
Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories
Dec 3, 2018 • 44 min
Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past…
Copy & Content with Jon Cook - 009 // Daundra Becker, The Story Magician
Nov 26, 2018 • 44 min
Daundra Becker helps entrepreneurs tap into their creativity, get their brilliant stories out into the world, and support the growth of their businesses using the magic of storytelling marketing. You may not think your story is that magical - let Daundra…
Copy & Content with Jon Cook - 008 // Jeff Tippett, Targeted Persuasion
Nov 20, 2018 • 43 min
With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Jeff Tippett is a subject matter expert on persuasive…
Copy & Content with Jon Cook - 007 // Meghann Conter, The Mistress of Marketing
Nov 12, 2018 • 52 min
When it comes to marketing, content is king and Meghann Conter is its mistress. She is a marketing and branding expert who specializes in helping companies led by female industry leaders make their services indispensable in the eyes of their ideal…
Copy & Content with Jon Cook - 006 // Valerie Morris, Tintero Creative
Oct 30, 2018 • 42 min
Valerie Morris is the founder of Tintero Creative based in the Denver metro area. Valerie and her team of designers, writers, and social media experts create digital strategies that tell YOUR story in a way that works with your industry, digital trends,…
Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing Consultant
Oct 30, 2018 • 47 min
M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a multi-six figure business. As a sought-after expert in the…
Copy & Content with Jon Cook - 004 // Dan Russell, Vivid Labs
Oct 30, 2018 • 41 min
Dan Russell is the Founder and CEO of Vivid Labs where he and his team of superhero marketing specialists are using technology to help improve humanity. Dan’s ongoing obsession is leveraging the science of neuromarketing in tandem with ethical business…
Copy & Content with Jon Cook - 003 //Gina Daschbach, Perooz
Oct 30, 2018 • 48 min
Gina Daschbach is the founder and Creative Director of Perooz where she and her team create work-of-art print publications for thought leaders. Gina fell in love with magazines as a little girl. After twenty years of bringing creative leadership to…
Copy & Content with Jon Cook - 002 // Cody Burch, Red Anchor Marketing
Oct 30, 2018 • 51 min
Cody Burch is the founder of Red Anchor Marketing, creator of the One Hour Funnel, host of the “Cody Builds a Business podcast”, and author of “One Hour Funnel: Nine Steps to Creating Your High-Converting Profitable Sales Funnel In Only an Hour”. Cody is…
Copy & Content with Jon Cook - 001 // Andrea Albright, Beverly Hills Publishing
Oct 30, 2018 • 45 min
What if you could launch a movement in 90 days or less? That’s the message and mission of Andrea Albright with Beverly Hills Publishing, our guest for this episode of Copy & Content. She is not just a publisher; she is a Legacy Maker. Andréa’s first…