Marketing Myths Podcast

Marketing Myths Podcast

anchor.fm/marketingmyths
There are a million myths about marketing that could be killing your business. Listen in to hear these myths get busted! Marketing is our passion. When it comes to marketing tactics, strategies, & plans, we have seen them all. With over a decade experience in the marketing world, we have seen and implemented strategies that worked… and a few that haven’t. Either way, we’ve learned many lessons along the way & will share our experiences through the Marketing Myths Podcast.
Email Marketing is a Scam
Apr 4 • 10 min
Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and…
Podcast Advertising is Too Young with Sarah Werner
Mar 28 • 16 min
Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah’s brain…
I Don’t Need an Agency to Run My Social Media
Mar 21 • 12 min
The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You…
Is Television an Outdated Form of Marketing?
Mar 15 • 17 min
Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the…
Higher Bids Equal Higher Placements
Mar 7 • 11 min
It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today’s episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the…
My Demographic Isn’t On Social Media
Feb 14 • 19 min
Every business owner and marketer is looking for their “golden ticket” to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren’t on social. Is social media really only useful for reaching young…
You Can Set & Forget PPC Campaigns, Right?
Feb 7 • 12 min
Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign…
Do Display Ads Work?
Jan 24 • 20 min
In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads,…
Is Retargeting Only for Retail Businesses?
Jan 17 • 12 min
If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn’t purchase. These ads are then meant to drive you back to…
Are Millennials the Only Generation Who Shops Online?
Dec 20, 2018 • 13 min
According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the…
Do You Need to Offer Discounts Over the Holidays?
Dec 13, 2018 • 19 min
It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion…
Black Friday & Cyber Monday 2018 Email Analysis
Dec 6, 2018 • 18 min
Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online…
Do You Need to Buy All Variations of Your Domain?
Nov 29, 2018 • 21 min
There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your…
Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?
Nov 14, 2018 • 15 min
Organic traffic is GREAT! It is “free” and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast,…
Can You Publish Too Much Content?
Nov 8, 2018 • 19 min
This week’s episode answers a listener question: “Is content marketing just always posting more and more content?” Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their…
Do Marketing Platforms Listen to Us?
Nov 1, 2018 • 22 min
We’ve all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in 2016, Facebook came out and said they were NOT using smartphone microphones to listen into our…
Is LinkedIn the Best Social Network to Reach Professionals?
Oct 23, 2018 • 20 min
Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of LinkedIn and provide other options.…