Go To Market Strategy and Product Launch Podcast

Go To Market Strategy and Product Launch Podcast

www.arekskuza.com
Follow me here to learn how successful companies launch products and scale innovations. Get numbers, examples and case studies.


What does it mean to be a Scrum Master in global, American enterprise.
May 22 • 42 min
Have you ever wondered what it takes to deliver robust, digital services in the global, American enterprise world? 📌 What are the scrum masters dealing with? 📌 How to deal with teams, stakeholders, pressure, and still deliver a great experience to…
Where Artificial Intelligence and ethics meet.
May 8 • 50 min
The systems we require for sustaining our lives rely upon algorithms to run. Entertainment, food distribution, healthcare, fuel, global banking, sport and wellness, and much else are becoming highly automated. AI development needs reliable moral guidance…
What is the future of the recruitment business in the era of Artificial Intelligence?
Apr 24 • 47 min
Check the interview with Anurag Ranjan, who is a manager at ICONMA, American recruitment and staffing company. We live in the same city, Dallas, but due to COVID19, we couldn’t meet for this face to face. We decided to get the chance and do it online. He…
Does the product manager personality matter to product management?
Apr 16 • 10 min
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on the timeline and delivery of the product. Those of…
How to Become a Product Manager with No Schooling
Apr 14 • 19 min
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit and a high level of emotional intelligence. The best PMs…
Why Artificial General Intelligence is important and when it will be achieved?
Apr 6 • 17 min
What is Artificial General Intelligence? Why Elon Musk partnered with Microsoft to keep working on it. Is your microwave going to be smarter than you? Also, why is Artificial General Intelligence a different animal than Artificial Intelligence? Couple…
From nothing to Slack - the best way to find the best ideas for your new, digital product.
Feb 18 • 28 min
Do you see customers’ pain-points and don’t know how to turn them into a powerful, digital product? Are you wondering which idea should be turned to the new product? You can’t decide which concept is better for your customers? Embrace Slack’s founder…
What are the secrets of the best product managers?
Feb 17 • 9 min
To succeed, product managers must demonstrate a specific set of core competencies — no matter where they work. But, the role of the product manager is particularly hard to define. They operate with a wide range of responsibilities and huge pressure to…
Go To Market Strategy framework. Step 1 - capture trends into four puzzles.
Dec 13, 2019 • 15 min
Trends capture provides a 360 perspective of the external circumstances that affect product launch and go-to market startegy. While defining future objectives for a product or service, trend capture is used as a basis on which future go to market strategy…
Go-to-market strategy and a new product launch framework
Dec 6, 2019 • 22 min
New products and product innovation are the best ways to promote growth. Apple, Microsoft, Sony, and thousands of small and mid-sized companies’ managers understand that the launch of new products is necessary. Customers are impatient, they expect new…
Retail innovation conducted by Amazon’s physical stores.
Nov 20, 2019 • 19 min
How the retail will never be the same again? Amazon’s retail strategy extends well beyond Amazon.com into brick-and-mortar cashier-less and pop-up stores that purposely disrupt the retail model. What is Amazon doing? What is the company tactic? Should…
Open innovation for product growth acceleration.
Nov 13, 2019 • 16 min
Open Innovation has been widely embraced in organizations across the world. It has proven its effectiveness in the US and Europe, as well. Many cases of it being used efficiently by businesses like P&G, Lego, Samsung, GE, Tata Group, Marico, Philips, and…
Linking customer experience to value. How does co-creation save money and increase ROI?
Aug 27, 2019 • 15 min
Welcome to my next podcast. Listen to this piece to learn: 1. What is co-creation, and how you can quickly embrace it in your business? 2. Why is co-creation the future of any successfully launched and scaled product/service or microservice? 3. How did…
Nobody owns ideas. Execute or die EUREKing.
Aug 21, 2019 • 18 min
Nobody owns ideas! Execute on innovation or die EUREKing. Put the podcast on and learn: Amazon. Nike and Zalando say an open-source mindset fosters collaboration and make it easier for companies to gather resources and tackle subjects like sustainability.…
Arek Skuza | The myth of corporate innovation lab 🔬 it should bring money 💵 right?
May 1, 2019 • 12 min
The biggest and medium companies opened their innovation labs. Many companies will open innovation labs in the nearest future. Does the corporate innovation lab bring money to the mother company? Can it change the revenue of large and medium-size…
Arek Skuza | How to quickly scan startups before you start doing business with them.
Apr 29, 2019 • 20 min
Don’t introduce bad startups to your boss. You don’t want to sound ridiculous or not prepared. How to quickly scan startups before you start doing business with them. If you want to learn more, subscribe to my weekly letter at www.arekskuza.com
How to engage high level executive into your innovative project - 3 methods that work.
Apr 24, 2019 • 20 min
“I don’t know how to speak to the CEO and Board of Directors team and convince them to allocate their time into my innovative project.” We had a FB Live and I explained 3 methods which you can use if you struggle with catching the attention of CEOs and…
How corporations and startups can make deal faster and build trust quicker. Corporate Summit Dallas takeaways.
Apr 22, 2019 • 18 min
How startups and corporates can build a deal faster and quicker. In this episode you will learn from 7eleven, Fidelity, Wells Fargo and AT&T executives. Some of their tips: 1. Build timeframe expectations. 2. Answer phones and emails. 3. Engage and ask…
Episode 7: If You’re Doing Innovation For The First Time, Do Not Make This $10M mistake. And How Smart Incumbents Can Respond To External Disruptive Threat
Mar 1, 2019 • 31 min
Do Not Make These Mistakes When Responding To Startup Threat Speed: 1. Do not try converting your employees into “intrapreneurs” because its oxymoronic and will cost you. Like $10M. 2. Do not wait and see. Be a fast follower instead. Do this on the…
Episode 6: How entrepreneurs remove problems.
Jan 14, 2019 • 34 min
Dear CEO, CMO, General Manager or innovation freak, we have a new episode for you. Jump into this podcast and assimilate: a) Entrepreneurs have always-on curiosity and fall in love with problems. Their obsession with problems is more than a 9–5 job. b)…
Episode 5: Why speed matters?
Dec 5, 2018 • 38 min
This episode will pack your head with the following food: - Nokia did not believe iPhone was the competition, they believed iPhone was threatening the PC. - Set culture from tight to loose. Experimental approach questions the status quo and must be open…
Episode 4: Why digital ventures are on the rise?
Nov 17, 2018 • 38 min
This episode is about digital ventures, new ways of building startups for and with large corporations. Listen to learn about: - why digital ventures are on the rise? - How Microsoft, NordStorm, Unilever and few others are leveraging digital venturing and…
Episode 3: 5 reasons large companies can’t act like startups and 5 ways you can change it .
Oct 24, 2018 • 32 min
Please let me introduce you to 5 big reasons why large companies can’t bring startup speed into their world. Those five are: - lack of board members and senior leadership teams support - lack of access to customers which enables customer-centric…
Episode 2: How City Halls can foster collaboration between large companies and startups.
Oct 19, 2018 • 7 min
In this episode, I am explaining why local governments play important role in bringing innovations to local communities. What kind of tools City Halls can use, how they can support large companies as well as startups. I share examples of Boston.…
Episode 1: How Coca Cola, Apple and McCormick works on personalization embracing startups world.
Oct 18, 2018 • 4 min
In this episode you will learn real examples of large companies entering startups world. Coca Cola, Nestle, Apple want to offer us personalized products and services. Why and how they do it with startups? This is what this episode provides. Enjoy !
Go To Market Strategy and Product Launch Podcast (Trailer)
Oct 17, 2018 • 0 min