PPC Den: Amazon PPC Advertising Mastery

PPC Den: Amazon PPC Advertising Mastery

adbadger.com
The world’s first Amazon advertising podcast— hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you’re a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!


[Badger Bite #14] Hiring PPC Marketer (September 2020)
Sep 18 • 3 min
Ad Badger is looking for badass humans to join the team. Think you’ve got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We’ll see you in The Badger Den. Please note: This opportunity…
#94: How One Keyword Can Apply to Multiple Products
Sep 16 • 40 min
Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your…
#93: Ad Badger & TurnKey: Amazon Product Listing Optimization
Sep 9 • 43 min
It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive…
[Badger Bite #13] Common Questions about Amazon PPC Software
Sep 4 • 14 min
Are you still waiting to take the plunge into the world of Amazon PPC software? There’s a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there’s still a ton of…
[Badger Bite #12] Why Ad Badger? (What our Customers Had to Say)
Sep 3 • 7 min
At Ad Badger, there’s nothing more fulfilling than helping sellers improve their Amazon PPC performance. We’ve seen people’s lives change because they are now able to run a profitable business. With the launch of Ad Badger Version 2, we will be able to…
[Badger Bite #11] Ad Badger Version 2 Launch: New Features
Sep 2 • 10 min
Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it’s time to actually take a look under the hood and talk about features. In today’s episode, Mike and Stephen walkthrough the new…
[Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better?
Sep 1 • 9 min
It’s launch day! Ad Badger Version 2.0 is now live, and we couldn’t be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger…
[Badger Bite #9] Rebuilding Ad Badger From the Ground Up
Aug 31 • 7 min
Ad Badger V2 is almost here! In anticipation of our launch, we’ll be posting daily Badger Bites that give you a sneak peek of our new software and a behind-the-scenes look at our production process. In today’s Badger Bite, Mike and Stephen give you a look…
#92: 7 Habits of Highly Effective Amazon PPC-ers
Aug 26 • 41 min
Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see…
#91: Ad Badger & ZonGuru: Boost Your SEO with High-Value Keywords
Aug 19 • 51 min
We usually stay in our wheelhouse of Amazon PPC, but we’re branching out into the world of organic traffic for this episode. Mike recently sat down with Jon from ZonGuru, and we are stoked to share this conversion about the intricacies of Amazon SEO and…
#90: Answered Prayers: Negative ASIN Targeting Comes to Auto Campaigns
Aug 12 • 20 min
The game has changed when it comes to automatic campaigns. Two weeks ago, Amazon added a new feature that allows sellers to add negative product targets to auto campaigns. Needless to say, we couldn’t be more excited about it. On today’s episode, Mike and…
#89: Much Ado About Budgets
Aug 5 • 44 min
Have you ever wondered if you’re wasting money on Amazon advertising? Are neglecting or overspending on a certain ad type? All of these questions can be answered by looking at your Amazon PPC budget. On today’s episode, Mike and Stephen share the best…
88: How to Get Over 100% Conversion Rates with Sponsored Display Ads
Jul 29 • 33 min
We have seen something truly mind-boggling since April of this year. Conversion rates for Amazon’s Sponsored Display ads are skyrocketing. For some sellers, the conversion rate is over 100%! Is that even possible? On today’s episode, Mike and Stephen…
#87: New Launch Strategy for New Products: Skip the Auto?
Jul 22 • 34 min
The tried and true method of launching products with an auto campaign has helped tons of sellers conduct effective keyword research that leads to great optimization down the road. But what if there was a better way to launch products? On today’s episode,…
#86: Amazon PPC Data Trends To Shape Your 2020 Strategy
Jul 15 • 29 min
How would we describe the Amazon PPC environment in 2020? Better than ever! We’ve crunched the numbers and are excited to share the Amazon PPC stats for the first six months of 2020. On today’s episode, Mike and Stephen analyze the Amazon PPC stats for…
#85: How Does Amazon PPC Work with Misspellings
Jul 8 • 24 min
We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords? On today’s episode, Mike and…
#84: Following Amazon’s Suggestions? The Mysterious “Suggested Bid”
Jul 1 • 33 min
Surely you’ve been setting bids and noticed that Amazon provides sellers with a suggested bid. Have you ever wondered how it is calculated or if you should use it? On today’s episode, Mike and Stephen breakdown what actually goes into the suggested bid,…
#83: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)
Jun 24 • 26 min
We’ve conducted our test, and the results are in. Can you use negative ASINs effectively in an auto campaign? What about brand names, can they be blocked? Was the Amazon rep from last week’s episode right about negative ASINs? All of the questions, and a…
#82: Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)
Jun 17 • 25 min
Put on your tin foil hat, it’s time to explore an Amazon PPC conspiracy! Everyone has thought that negative ASINs can’t work with auto campaigns, but is that really the case? On today’s episode, Mike and Stephen investigate the use of negative ASINs and…
#81: When You Should DIY Your PPC (and When You Shouldn’t)
Jun 10 • 14 min
When should a company work with a freelancer, agency, or PPC professional to run their Amazon PPC campaigns? Can you run the account yourself? On today’s episode, Mike breaks down scenarios when running your account is the best route and when bringing in…
#80: An Introduction to Targeting Options on the Amazon DSP
Jun 3 • 32 min
For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s…
#79: Optimizing on a Hunch
May 27 • 11 min
Sometimes the sellers have knowledge that doesn’t necessarily show up in the data provided by Amazon. Is it okay to stray from the numbers and follow a hunch? On today’s episode, Stephen breaks down when it is okay to go with your gut and situations where…
#78: 5 Things You Don’t Know About Product Targeting
May 20 • 32 min
Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t…
#77: Amazon PPC Stats During COVID-19 | April 2020
May 13 • 30 min
We’ve been crunching the numbers, and there has never been a better time to advertise on Amazon. With the influx of information coming out about Amazon, COVID-19, and consumer habits it can be difficult to find information that you can act on. That’s why…
#76: Sponsored Brands Update: Now You Can Edit Creatives
May 6 • 21 min
This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the…
#75: Amazon PPC Stats during COVID-19 | March 2020
Apr 29 • 39 min
Numbers are the language of business, and without knowing your numbers making decisions about the future of your business is impossible. Everything has changed in 2020, and Amazon PPC stats are no different. How has COVID-19 changed the landscape of…
#74: Seller Central Campaign Manager is Moving to Amazon Ad Console in 2020
Apr 22 • 32 min
Seller Central or Ad Console? Vendor or Seller? These titles used to seperate those who sell on Amazon, but not anymore. Seller Central and Ad Console are merging. Find out what’s changing, staying the same, and getting introduced on today’s episode. Mike…
#73: Taking Your Amazon Products & Campaigns Global: A Primer
Apr 15 • 38 min
Have you ever dreamt of turning your Amazon business into a worldwide empire? On today’s show, Kevin from Maximizing E-Commerce sits down with Mike to discuss how to take the first steps toward selling in international markets. When should you start? How…
72: Best Practices for Selling on Amazon During COVID-19
Apr 8 • 33 min
Selling on Amazon is changing everyday now that the world is adapting to COVID-19. This episode expands on last week’s episode with more tips to help you keep your campaigns afloat during this unpredictable time. We’ll see you in the Badger Den. Episode…
71: Principles and Mindset for Amazon Marketers During Coronavirus
Apr 3 • 10 min
“When we are no longer able to change a situation, we are challenged to change ourselves.” These words from Victor Frankl carry Ad Badger during the global pandemic. In this short but heartfelt episode of PPC Den, hear Mike’s wisdom for Amazon marketing…
AMZPPC70: Coronavirus (COVID-19) and Your Amazon PPC Campaigns
Mar 27 • 42 min
The world is facing uncertain times with the rise of coronavirus (COVID-19). In this episode, Mike and Stephen give you the tools to best manage your campaigns and interpret your data during this crisis. Should you worry about higher ACOS? Should you…
69: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 2: Multi-Keyword Campaigns)
Mar 25 • 53 min
This episode is part two on the topic of how to include “adjust bids by placement” settings into your keyword bids. Our previous episode on placement bid settings for single keyword campaigns served as an excellent primer, but now it’s time to get deep…
68: Incorporating “Adjust Bids by Placement” Settings into Your Keyword Bids (Part 1: Single Keyword Campaigns)
Mar 18 • 43 min
Over the next two weeks, we’ll be taking a deep dive into adjusting your placement bid settings. This week’s episode breaks down everything you need to know about placement bid settings for single keyword campaigns. To get the most out of this podcast,…
67: Grow Your Amazon Campaigns with Demographics Data
Mar 11 • 39 min
It’s the Amazon Advertising’s Brand Analytics mini-series finale! Part four has it all. Truly! References to Pokemon, drinking alcohol beneath bleachers, and, oh yeah, everything there is to know about Demographics Data!! (And what Pokemon and alcohol…
66: What Consumer Behavior Says About You: Amazon Brand Analytics
Mar 4 • 34 min
If you’ve ever wondered how often a consumer chooses a competitor’s product over yours, then this is the episode you’ll want to hear. You’ll also learn how to apply this information to the benefit of your campaigns! Mike and Stephen discuss at length…
65: How to Raise Lifetime Value with Market Basket Report
Feb 26 • 29 min
Much like grocery stores placing like objects near each other in hopes of getting more of the shopper’s cash money, Amazon Advertising’s Market Basket Report studies similar consumer trends. This episode teaches you how to apply its data to your marketing…
64: Search Frequency Rank: How to Identify Most Important Keywords
Feb 19 • 37 min
You requested it, so we created it. Welcome to the first of four episodes all about Brand Analytics in Amazon Advertising PPC! Future episodes will cover market basket analysis, comparisons and alternate purchase behavior, and demographics reporting.…
63: Long Tail Search Terms: The Amazon PPC Silent Killer?
Feb 12 • 24 min
Beware the Amazon PPC Silent Killer. It lurks in the night, crouching behind bushes, avoiding street lamps. It wears a trench coat with pockets full of daggers. Okay, no, it doesn’t, but it does slay Amazon campaigns. If you’re not careful, long tail…
62: ACoS: Amazon Platform Tax?
Feb 5 • 40 min
Dear Badger, Are my ads stealing revenue from my organic search? Do I need to bid on branded searches if those people are buying from me anyway? What do you do if you only have a profitable ACoS on branded searches but are unprofitable on unbranded…
61: 7 Tips to Get More Clicks on Amazon Ads
Jan 29 • 15 min
Extra, extra! Hear all about it! Everything you need to know about Amazon’s Click Through Rates, like why it matters and the seven things that can improve it, it’s all here in this quick episode! Don’t miss out. You’ll be sad if you don’t improve your…
60: LIVE Amazon PPC Campaign Audit
Jan 22 • 53 min
Welcome to the battle of the decade, the most anticipated battle in the history of Amazon PPC. Here we separate the badgers from the wannabes. Today we will audit a real campaign so thoroughly that every listener and viewer will feel it in their very…
59: Amazon PPC Keyword Research in 2020: RPSB Revisited
Jan 15 • 47 min
This is an RPSB refresher. RPSB is an elegant, low cost Amazon PPC keyword research strategy. It’s an acronym for Research, Peel, Stick, and Block, which are the four steps of this strategy. In this week’s episode, Mike and Stephen review the fundamentals…
[Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC
Jan 9 • 7 min
Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T’s: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T’s for members like you. Podcast…
58: Our Top Predictions for Amazon PPC in 2020
Jan 8 • 34 min
2020 is shaping up to be the biggest year yet for Amazon PPC and our crystal ball says there are exciting developments for your workflows on the horizon! Ooh! Ah! How did we acquire our crystal ball? Why, from years of exploring the wild Amazon PPC…
57: 7 Bad PPC Habits to Kick in 2020 (and 3 Good Ones to Start)
Jan 2 • 32 min
Welcome to 2020! On today’s episode, Mike and Stephen break down 7 bad PPC habits that’ll hold your account back during the new year. To give it a fun twist, we’ve paired each bad habit to one of the 7 deadly sins. Which deadly sin do you want to kick…
Badger Bite #7 | …And A Badger In A Pear Tree
Dec 23, 2019 • 2 min
Happy holidays to all our listeners from the Badger family! We couldn’t do this podcast without you, so thank you all for tuning in every week. Expect more great PPC content as we head into the Roaring 2020s. Get all of our episodes and show notes at…
56: The PPC Tasks We Put on Our Project Management Tools
Dec 18, 2019 • 44 min
Today we’ve got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and…
55: A Data-Oriented Approach to Advertising in December
Dec 11, 2019 • 36 min
On today’s episode, Mike & Stephen give a week-by-week playbook on how to navigate the December holiday mania. They cover how ACOS and conversion rates change each week and the best strategies to use. If you thought Black Friday or Cyber Monday were…
Badger Bite #6 | Exploring Bid Change History in Sponsored Products
Dec 6, 2019 • 3 min
On today’s Badger Bite, we’re breaking down everything you need to know about Bid Change History in less than 4 minutes. Learn what it is, where to find it, and how it could help you keep better track of your keyword bid history. See you in the Badger…
54: The Wait is Over… Search Term Reports for Sponsored Brand Ads are Here
Dec 4, 2019 • 32 min
Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it’s not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the…
Badger Bite #5 | See Your Search Terms Without Downloading a Report
Dec 2, 2019 • 3 min
Today we’re showing you a new way to access your keyword search terms without downloading an advertising report. It’s as simple as navigating to another tab on both Seller Central and Vendor Central. it evens comes with some great filtering options. See…
53: What To Do When It’s Time To Sell Your Amazon Business with Coran Woodmass
Nov 27, 2019 • 48 min
On today’s episode Mike is joined by special guest Coran Woodmass, founder of TheFBABroker.com. If you’re someone who’s looking to sell their Amazon business, then listen to Coran break down everything you need to consider before pulling the trigger. The…
Badger Bite #4 | New Product Targeting Options for Sponsored Brand Ads
Nov 26, 2019 • 3 min
Today we’re talking about a new feature of Sponsored Brand ads that we’ve been waiting for — product targeting. This will let you target specific ASINs to either steal traffic from your competitors or defend your own products. Episode Highlights: 0:37 How…
52: Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies
Nov 20, 2019 • 35 min
The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare, and what happens…
51: Amazon PPC Campaign Structure: 6 Layers of Complexity
Nov 13, 2019 • 58 min
Today we’re going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it’s so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we’ve outlined dozens of optimization…
50th Special: Amazon PPC Today vs Yesterday: What’s Changed, What Hasn’t
Nov 6, 2019 • 35 min
Today we’re celebrating 50 episodes of the PPC Den Podcast! We’ve grown so much from episode 1 just a year ago. We’d like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn’t…
Badger Bite #3 | Listener Q&A: What Happens When You Go Out of Stock?
Nov 4, 2019 • 3 min
Today we’re answering listener Daman’s question on what to do when your product goes out of stock. Mike & Stephen quickly break down the benefits of using your existing campaigns over starting new ones. See you in the Badger Den! Episode Highlights: 0:23…
49: Make Your Best Keywords Better with Single Keyword Campaigns
Oct 30, 2019 • 39 min
On today’s episode Mike & Stephen share how to make your best keywords on Amazon perform even better with the Single Keyword Campaigns Strategy. A campaign per keyword may seem excessive, but the extra control over your placement bid settings is well…
48: 6 Levels of Amazon PPC Mastery
Oct 24, 2019 • 13 min
Today we’ve got an episode that’s useful for everyone pursuing a career in Amazon PPC. Mike is sharing his top 6 broad skills anyone can learn to go from beginner to pro in PPC advertising. See you in the Badger Den! Episode Highlights: 2:30 Critical…
Badger Bites #2 | Say Hello to a New Sponsored Product Report
Oct 22, 2019 • 3 min
The Sponsored Product report family grows from 6 to 7⁠ with the introduction of campaign reports. Learn out how to use this new report to find your best campaigns and manipulate data outside of the Campaign Manager. See you in the Badger Den! Episode…
Badger Bite #1 | Amazon Campaign Change History
Oct 17, 2019 • 4 min
We love to have fun with the podcast, and today we’re trying a new mini-episode format called Badger Bites! These are quick tip pieces or news about the latest and greatest from Amazon ads. Today we’re looking at Amazon’s new Campaign Change History beta…
47: How to Advertise Commodity and Unique Products with Lukas Matthews
Oct 16, 2019 • 36 min
On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer…
46: Amazon SEO — Bridging the Gap with PPC
Oct 9, 2019 • 35 min
On today’s episode, Mike & Stephen build a tunnel between Amazon SEO and PPC. They’re breaking down the similarities, differences, and synergies between these two advertising methods. Learn about Amazon ranking factors, keyword strategies, the intangibles…
45: Amazon’s New Sponsored Display Ads (Beta)
Oct 2, 2019 • 41 min
On today’s episode, Mike & Stephen cover Amazon’s exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and…
44: Listener Q&A: Optimizing Placement Settings
Sep 26, 2019 • 30 min
On today’s episode, Mike & Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step…
43: The Problem With Optimizing Low-Converting Products (And How To Solve It)
Sep 18, 2019 • 29 min
On today’s episode, Mike & Stephen tackle a hairy situation for even the most seasoned of PPC veterans. What do you do when your products have a high Average Order Value (AOV) like $10,000 or $25,000 per sale but they’re extremely low converting? The guys…
42: 4 Reasons Why Lowering Your Bids Won’t Always Lower Your ACOS
Sep 11, 2019 • 9 min
On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn’t a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and…
41: What To Expect From 30 Days Of Running Amazon Ads
Sep 4, 2019 • 28 min
On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally…
40: Should You Segment Your Branded Keywords in Amazon Ads?
Aug 28, 2019 • 36 min
On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you…
39: Promoting your Products with Amazon Coupons
Aug 22, 2019 • 31 min
On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find…
38: The 7 Personality Types of an Amazon Bidder
Aug 14, 2019 • 32 min
On today’s episode, Mike and Stephen breakdown bid optimization! The guys give some insight into the seven common personas when it comes to bid optimization, some good and others not so much. Should every bid for your account be the same? Do you think the…
37: 4 Things Amazon PPC Does Better than Google & Facebook Ads
Aug 7, 2019 • 37 min
On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and…
36: Into the Great Unknown: Amazon DSP with Kiri Masters
Jul 31, 2019 • 29 min
On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and…
35: Increase Conversion Rates for Sponsored Brand Ads
Jul 24, 2019 • 29 min
On today’s episode, Mike and Stephen break down a straightforward strategy to improving your Sponsored Brand ads. Have your Sponsored Brand ads been overlooked and thrown together? Don’t lose valuable conversions and implement our single keyword brand ad…
34: Clickfraud, Who to Hire, Dayparting, and More: Common Amazon PPC Questions
Jul 17, 2019 • 45 min
On today’s episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the…
33: The No-Hype, All Data Approach to Prime Day PPC
Jul 10, 2019 • 30 min
On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime…
32: Improving Your Account with Amazon Reports
Jul 3, 2019 • 33 min
On today’s episode, Mike & Stephen breakdown the six reports you should be utilizing for Amazon PPC. Most sellers know about search term reports, and rightfully so. They provide incredible value and are the “king” of Amazon reports. But, targeting…
31: The Complete Guide to Self-Auditing Your Amazon Campaigns
Jun 26, 2019 • 34 min
On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off…
30: A Round-Table Discussion About Placement Settings
Jun 19, 2019 • 30 min
In this episode, Mike, Brett, and Stephen host a round-table discussion about the ins & outs of Amazon advertising’s placement settings. These placement settings, which include “top of search”, “product pages”, and “rest of search”, can be the key to…
29: My 5 Predictions for the Future of Amazon PPC
Jun 12, 2019 • 15 min
Howdy Badger Nation! In this episode, Mike breaks down his 5 biggest predictions for the future of Amazon PPC. This space is constantly changing. Terms of service changes, the constantly moving landscape, additional marketplaces, new competitors, and…
28: The Importance of Indexation for Amazon PPC
Jun 5, 2019 • 24 min
In this episode, Mike & Brett discuss the importance of indexation for Amazon PPC. Indexation is the process of Amazon’s algorithm understanding what exactly your product is and which searches to display your ads & listings on. Making sure your listings…
27: Click Through Rate (CTR) Rundown
May 29, 2019 • 18 min
What’s up Badger Nation?! This week’s episode is a rundown on click through rates (CTR) on Amazon. We haven’t talked too extensively about click through rates on the podcast yet, but we really dive into things in this episode and cover everything you need…
26: An Introduction to Bulk File Operations
May 22, 2019 • 22 min
In this episode, Mike & Brett discuss a lesser known feature of Amazon advertising - bulk file operations. Bulk files allow you to upload & download large amounts of data into or out of your Amazon account very quickly. Changes that would normally be very…
25: The Latest Sponsored Brand Ads Updates
May 15, 2019 • 25 min
In this episode, Mike & Brett dive into the latest updates Amazon released last week (May 2019) for sponsored brand ads. These updates include a brand new match type, a redesign of a current match type, and a feature that you would’ve expected sponsored…
AMZPPC24: Defining your PPC Goals & Setting ACOS Targets
May 8, 2019 • 31 min
In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your…
23: Making Sense of New to Brand Metrics
May 1, 2019 • 23 min
In this episode, Mike & Brett talking about the latest new metrics that were recently released for Amazon advertisers: new-to-brand. These metrics are meant to help advertisers identify strategies that can drive customer acquisition and efficient business…
22: Should You Bid On Branded Keywords?
Apr 24, 2019 • 37 min
Today, Mike & Brett talk about the age old questions: Should you bid on your own brand with your Amazon Ads? Should you bid on your competitor’s branded keywords? Mike & Brett have thought about this topic for nearly 15 years combined - and in this…
21: Our Gripes About Amazon Sponsored Brand Ads
Apr 17, 2019 • 20 min
Sponsored brand ads showcase a collection of your products to customers who are searching with related keywords on Amazon. This makes them one of the most important ads in terms of real estate on ALL of Amazon. However, sponsored brand ads are missing…
20: Amazon PPC Advertising Launch Strategy for New Products
Apr 10, 2019 • 17 min
Hey everyone! Our topic this week is a really important one that a lot of Amazon marketers get confused about - LAUNCH STRATEGY. In this solo episode, Brett discusses his favorite Amazon PPC launch strategy for new products. We’ll talk about how to…
19: The Ultimate Amazon PPC Roadmap
Apr 3, 2019 • 35 min
Hey again Badger Nation! In this week’s episode, Mike & Brett provide a roadmap to keep you on the fast track to success along your Amazon PPC journey. We cover some interesting topics in this episode, including when to consider starting PPC, how to…
18: How to Scale Using PPC - A Case Study
Mar 27, 2019 • 19 min
Join Mike around the evening campfire once again for a timeless tale… The stars are shining bright, although instead of looking at constellations, we’ll be looking at campaign performance reports. Instead of listening to the ambience of the jungle, we’ll…
17: The Star-Crossed Lovers (Organic & Paid Traffic)
Mar 20, 2019 • 24 min
In this episode, Mike and Brett explore the symbiotic, loving relationship between organic and paid traffic. While there seems to be an age-old argument around which traffic source is BETTER (organic vs paid), we believe it’s the wrong question to ask…
16: Cranking Up Conversion Rates
Mar 13, 2019 • 24 min
How’s it kickin’ Badger Nation?! This week, your favorite badgers bring you an episode all about conversion rates. Your conversion rate is probably your most important metric when it comes to Amazon PPC (besides maybe your ACOS). It’s a metric that can be…
15: All Things Negative Keywords
Mar 6, 2019 • 40 min
What’s up Badger Nation?! This week on The PPC Den Podcast, Mike & Brett discuss the importance of negative keywords, how you should be using them, and the things to look out for! Negative keywords are a powerful tool when it comes to Amazon PPC…
14: The Dreaded Amazon Data Reporting Delay
Feb 27, 2019 • 15 min
Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting…
13: What We Love About Amazon PPC
Feb 20, 2019 • 13 min
Here in the PPC Den, we can sometimes be pretty harsh on Amazon for some of the policies & features they release. While we may not always agree with everything Amazon does, this Valentine’s Day gave us a chance to look at the tech giant from a new, more…
12: First Look on New Bid Options in Amazon
Feb 13, 2019 • 41 min
In this episode, Mike & Brett share their thoughts as they explore Amazon PPC’s new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic…
11: Dissenting Thoughts on PPC Budgets
Feb 8, 2019 • 10 min
What’s up Badger Nation? It’s Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my…
10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
Feb 2, 2019 • 30 min
This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we…
9: Product Targeting - Into the Great Unknown
Jan 25, 2019 • 31 min
In this episode, Mike & Brett take an even deeper dive into Amazon’s new product targeting features. Since these features have been available for a couple of months now, we’ve had some additional time to split-test, collect data, and put together our…
8: Campaign Naming Systems
Jan 18, 2019 • 32 min
In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven’t established…
7 : Hitchhiker’s Guide to Sponsored Products (Part 2)
Jan 8, 2019 • 48 min
In this episode of the PPC Den Podcast, Mike and Brett give a crash course into Amazon Sponsored Products. We cover a wide range of important topics that includes; negative keyword optimization, bidding on your own brand, bidding on your competitors’…
6: Hitchhiker’s Guide to Sponsored Products (Part 1)
Dec 27, 2018 • 39 min
In this episode, Mike and Brett map out everything you need to know to optimize your sponsored product campaigns! As the captain of your proverbial Amazon rocket ship, it’s your job to find your heading and map out the direction in which your business is…
5: Amazon PPC Advertising Stats
Dec 19, 2018 • 36 min
Join along as Mike & Brett dive into a comprehensive review of November’s Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about…
4: The Advanced Basics of Amazon PPC
Dec 13, 2018 • 34 min
Join along as Mike and Brett dive into the “advanced basics” of Amazon PPC advertising. Listen in as we discuss theory and strategies that you can implement today. Whether you’re just starting your FBA journey or you’re a seasoned seller with lots of…
3: Amazon’s New Product Targeting Features
Nov 30, 2018 • 36 min
In this episode, Mike and Brett jump into the new product targeting features that were released last week by Amazon. Join us as we discuss theory and strategies that you can implement when you create your very first product targeting and category…
2: The Bid+ Conundrum
Oct 19, 2018 • 8 min
Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account…
1: Why We’re Living In The Golden Age of Amazon PPC
Oct 16, 2018 • 18 min
Here it is… We’ve finally made the world’s first Amazon PPC specific podcast! In this episode we dive into why, right now, we’re living in the golden age of Amazon PPC. Amazon is growing at an unprecedented rate, which opens up a world of opportunity for…