Hitting The Mark

Hitting The Mark

www.hittingthemarkpodcast.com
Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.


Anna Sheffield, Founder and Lead Designer, Anna Sheffield Fine Jewelry & Bing Bang
Oct 9 • 49 min
Anna Sheffield launched Bing Bang in 2001, and her eponymous fine jewelry brand followed in 2009. Since then, some fine folks you may have heard of like Jennifer Lawrence, Meryl Streep, Kerry Washington, Helen Mirren, and Charlize Theron came to…
Shannon McLay, Founder and CEO, The Financial Gym
Sep 25 • 45 min
Shannon McLay built a gym to work out your finances: Monthly memberships, trainers, the whole nine yards. You are matched with a BFF - your best Financial Friend – the call to action on the site says ‘Let’s crush some goals’ and trainers welcome you by…
Matt Cohen, Co-Founder, Kidfresh
Sep 11 • 28 min
Just in time for ‘back to school’ (albeit a strange and unusual one for most kids and their parents this year), I had the chance to talk with the Co-Founder of Kidfresh, a brand of healthy frozen meals for kids. Matt Cohen was appalled when he saw what…
Steve Schulze, Co-Founder and CEO, Nekter Juice Bar
Aug 28 • 41 min
Steve Schulze built Nekter Juice Bar into a franchise of over 160 locations nationwide with sales north of $100M a year. As regular listeners of this show will know, I am always thrilled to feature franchise success stories, because when it comes to…
Phil Libin, Co-Founder and CEO, mmhmm and All Turtles; Co-Founder and former CEO, Evernote
Aug 14 • 38 min
One of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who…
Esti Chazanow, Co-Founder and Brand Manager, LIV Watches
Jul 31 • 48 min
Esti Chazanow is the Co-Founder and Brand Manager of LIV watches, a brand that does not have customers but fans, a brand that is the David going against the Goliath, a brand that is digital-born yet celebrates the retro-physical, a brand that is…
Dan Kurzrock, CEO and Co-Founder, ReGrained
Jul 17 • 54 min
Dan Kurzrock was brewing beer as a hobby in college when he realized that only 10% of the ingredients used to make beer actually end up in any pint of beer. All-in-all, we waste 40% of all edible food. Today Dan runs ReGrained, a mission-driven ingredient…
Trevor Milton, Founder and CEO, Nikola Motor Company
Jul 3 • 36 min
Trevor Milton is the founder of Nikola Motor Company, the hybrid truck company that has 6 vehicles in the making, most of which have not seen the light of day yet. I talked with Trevor only days after he took his company public, ringing the stock exchange…
Mikael Soderlindh, Co-Founder and CEO, Knife Aid; Co-Founder and Director, Happy Socks
Jun 19 • 35 min
I want to borrow a line from the great David Letterman and say ‘My Next Guest Needs No Introduction.’ He, of course, is the Co-Founder of Happy Socks and has just launched a new brand. Happy Socks, the immensely iconic and much-loved brand has reached 90…
Lisa Vogl, Founder and Director, Verona Collection
Jun 5 • 31 min
I hustled to get Lisa Vogl on the show because the idea of starting a brand specializing in hijabs that is catering to the Muslim population and launching it successfully at Macy’s to me was fascinating on many levels. In fact, Verona Collection is the…
Danh Tran & Bob Stevens, Founder & COO, Buttercloth
May 22 • 41 min
In a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a…
Tim Dodd, Co-Founder & CEO, Sweet Flower
May 8 • 53 min
Tim Dodd is a venture capitalist turned Co-Founder and CEO of Sweet Flower, Southern California’s largest and leading independent cannabis retailer. A dispensary that is by and for LA., Sweet Flower leads with a clear brand positioning and a high sense…
Sali Christeson, Founder and CEO, Argent
Apr 24 • 48 min
Entrepreneur and unapologetic power dresser Sali Christeson is the founder and CEO of Argent, the venture-backed brand helping women suit up to level the office playing field. Sali launched the specialized D2C fashion brand in 2006 and she is already…
Catharine Dockery, Founding Partner, Vice Ventures
Apr 10 • 37 min
From Walmart to Bonobos to running a VC firm that famed investor (and Netscape co-founder) Marc Andreessen invested in that solely funds vice ventures; so any startup others are advised not to invest in (many are even prohibited from investing in) such as…
Jeff Platt, President, Sky Zone Franchise Group
Mar 27 • 44 min
My guest today is Sky Zone’s President, Jeff Platt, who has grown the beloved indoor trampoline experience founded by his father into more than 200 franchises across the world. I recorded my session with Jeff on March 2nd when life was still relatively…
Stacy Madison, Founder of Stacy’s Pita Chips, Stacy’s Juicebar and BeBOLD Bars
Mar 13 • 49 min
Many of you know Stacy Madison as the Founder of Stacy’s Pita Chips, a brand she grew from a food-stand to a $65 million dollar company that she sold to Pepsi. She is now launching a new brand, the refrigerated BeBOLD bars. I was beyond thrilled and…
Marc Lewis, Owner, Lewis & Llewellyn LLP
Feb 28 • 35 min
Marc Lewis is one of the top attorneys in California, whose San Francisco-based firm is hired by Fortune 100 companies to resolve a wide variety of complex, high-stakes business disputes. Even more interestingly, in addition to his complex commercial…
Shelly Sun, CEO & Founder, BrightStar Care
Feb 14 • 36 min
Shelly Sun created a company that assists the elderly with expert, compassionate, and personal home care. Her first location was launched in 2002. Since then, she grew BrightStar Care into over 340 franchise locations. Ranked number one franchise by…
Kate Torgersen, Founder & CEO, Milk Stork
Jan 31 • 42 min
Kate Torgersen is in the niche business of facilitating the overnight shipping of breast milk for business traveling mums, or “Mom Badassery” as she calls it. Kate’s story of mom-led innovation and entrepreneurship has been covered in outlets such as the…
Erica and Jason Feucht, Co-Founders, Distilled Bath and Body (Pit Liquor)
Jan 17 • 42 min
In November of 2017, Erica Feucht, pregnant with her first child, started a natural vodka-and whiskey-based (!) deodorant line together with her husband Jason. The product is named Pit Liquor and I fell in love with the quirkiness of the founders and…
Lesley Eccles, Founder and CEO, Relish
Jan 3 • 46 min
To kick off 2020 I have an entrepreneur on Hitting The Mark who knows a thing or two about how to build a brand. From co-founding fantasy sports unicorn startup Fanduel to being left with nothing after their company’s $465M acquisition. Today we will dive…
Jeni Britton Bauer, Founder & Chief Creative Officer, Jeni’s Splendid Ice Creams
Dec 20, 2019 • 47 min
Jeni Britton Bauer is the James Beard Award-Winning pioneer of the artisan ice cream movement. That is right, if you had small-batch ice cream as a culinary experience lately you have her to thank for. Jeni built Jeni’s into a cult brand with dedicated…
Christina Stembel, Founder & CEO, Farmgirl Flowers
Dec 6, 2019 • 46 min
You may know my next guest from the Capital One credit card ads that she is featured in, or you may be a customer and tribe-member who loves her brand as much as you love her products. Christina Stembel is the widely admired founder and CEO of the quickly…
Jordann Windschauer-Amatea, CEO & Founder, Base Culture
Nov 22, 2019 • 46 min
Jordann Windschauer-Amatea is the third consecutive ‘mom entrepreneur’ on this show who successfully conquered the food business. And she is another amazing inspiration to anyone who wants to move a passion into a business and subsequently into a brand…
Junea Rocha, Co-Founder & CMO, Brazi Bites
Nov 8, 2019 • 38 min
Junea Rocha, co-founded Brazi Bites. Since our last episode, we know it takes no culinary background to create a food product that sells like hotcakes, or in Junea’s case, like hot cheese bread. I had such a great time hearing her story, from being a…
1 Year Anniversary Special
Oct 25, 2019 • 31 min
This episode can be seen as a ginormous tease for those who are new to the podcast. It is concise brand insight overload. And, it sums up the reason as to why I created this show. When I started this journey it was just a little idea that came out of a…
Raquel Tavares, Founder & CEO, Fourth & Heart
Oct 11, 2019 • 29 min
Fabian sits down with Raquel Tavares, the founder and CEO of Fourth & Heart, an artisanal food brand based in Los Angeles, set on a mission to modernize ancient pantry food staples – starting with a line of grass-fed, flavored, pure spreadable butters…
Scott Harrison, Founder & CEO, charity: water
Sep 27, 2019 • 45 min
Fabian talks with Scott Harrison, the founder of charity: water, one of the most trusted and admired non-profits in the world. Solving the water crisis one donation and one well at a time, Scott and his team created a brand that breaks the stereotypes of…
Till Janczukowicz, Founder & CEO, IDAGIO
Sep 13, 2019 • 48 min
Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music. As the future of music listening is streaming and streaming services aren’t designed for classical music, Till…
Clement Kwan, Co-Founder, Beboe
Aug 30, 2019 • 35 min
In this 20th episode of Hitting The Mark, Fabian talks with the first founder of a ‘new green economy’ brand to make it on this show, Clement Kwan of bespoke lifestyle cannabis brand Beboe. Clement comes from the world of high-end fashion. He helped…
Charles Antis, Founder & CEO, Antis Roofing & Waterproofing
Aug 16, 2019 • 43 min
Fabian sits down with Charles Antis, a founder who has been at it for 30 years. His is not a new brand, nor one that is shockingly innovative or disruptive at all as it relates to the services it provides, but Charles Antis, founder and CEO of Antis…
Stephen Sokoler, Founder & CEO, Journey Meditation
Aug 2, 2019 • 42 min
Fabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building the world’s largest, most supportive…
Mike Cessario, Co-Founder & CEO, Liquid Death
Jul 19, 2019 • 51 min
In this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture,…
Michael Lastoria, Co-Founder, &pizza
Jul 5, 2019 • 43 min
Fabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand ‘&pizza,’ which has 36 locations in the U.S. and is…
Devon Townsend, Co-Founder, Cameo
Jun 21, 2019 • 23 min
Fabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and…
Sam Mazzeo, Co-Founder, Wilkmazz
Jun 7, 2019 • 34 min
Fabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm’s brand is built on boldness in an industry that is known for blandness. Wilkmazz’s client area is…
Chris Kerr, Chief Investment Officer, New Crop Capital
May 24, 2019 • 31 min
Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat’s stunning and widely publicized…
Ben Kneppers, Co-Founder, Bureo
May 10, 2019 • 41 min
Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now…
Mark Wallace, Co-Founder, Parlor Skis
Apr 26, 2019 • 29 min
In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are “customized for you, by you and with you,…
Frank Demmler, Angel Investor
Apr 12, 2019 • 25 min
Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh’s ‘startup whisperer.’ We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn…
Raissa & Joyce de Haas, Co-Founders, Double Dutch
Mar 29, 2019 • 26 min
On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from…
Colin Szopa, Founder, Plankk Studio
Mar 15, 2019 • 25 min
Fabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work…
Eddie Geller, Founder, Tinybeans
Mar 1, 2019 • 27 min
Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child’s lives. We dive into the importance and power of naming and how to get it right from the get-go.
Mark Thomann, Founder, Dormitus Brands
Feb 16, 2019 • 30 min
Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90’s PepsiCo drink, Slice.
Maxwell Cohen, Founder, Peel Away Labs
Jan 9, 2019 • 27 min
Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets.
Chris Do, Founder, The Futur
Nov 28, 2018 • 40 min
Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform,…
Matt Jamie, Founder, Bourbon Barrel Foods
Nov 12, 2018 • 31 min
Fabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of…
Dr. Ginger Price, Founder, Dr. Ginger’s
Oct 25, 2018 • 25 min
On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and…
Raaja Nemani, Co-Founder, Rogue Brands
Oct 15, 2018 • 23 min
Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of…