Hitting The Mark

Hitting The Mark

www.hittingthemarkpodcast.com
Conversations with founders and investors about the intersection of brand clarity and startup success with your host, brand strategist and author Fabian Geyrhalter.


Till Janczukowicz, Founder & CEO, IDAGIO
Sep 13 • 48 min
Fabian sits down with Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as being the Spotify for classical music. As the future of music listening is streaming and streaming services aren’t designed for classical music, Till…
Clement Kwan, Co-Founder, Beboe
Aug 30 • 35 min
In this 20th episode of Hitting The Mark, Fabian talks with the first founder of a ‘new green economy’ brand to make it on this show, Clement Kwan of bespoke lifestyle cannabis brand Beboe. Clement comes from the world of high-end fashion. He helped…
Charles Antis, Founder & CEO, Antis Roofing & Waterproofing
Aug 16 • 43 min
Fabian sits down with Charles Antis, a founder who has been at it for 30 years. His is not a new brand, nor one that is shockingly innovative or disruptive at all as it relates to the services it provides, but Charles Antis, founder and CEO of Antis…
Stephen Sokoler, Founder & CEO, Journey Meditation
Aug 2 • 42 min
Fabian talks with Stephen Sokoler, the founder and CEO of Journey Meditation. Stephen runs a company on a mission: to help all people live happier, healthier, less stressed lives. Founded in 2015, Journey is building the world’s largest, most supportive…
Mike Cessario, Co-Founder & CEO, Liquid Death
Jul 19 • 51 min
In this episode, Fabian talks with Mike Cessario who founded Liquid Death, the first irreverent bottled water brand that can compete with the cool factor of unhealthy brands from beer to energy drinks. Inspired by the death metal and punk rock culture,…
Michael Lastoria, Co-Founder, &pizza
Jul 5 • 43 min
Fabian sits down with creative extraordinaire Michael Lastoria, who, after selling his New-York-based agency to beauty powerhouse Shiseido in 2017, is now Co-Founder of the counter culture pizza brand ‘&pizza,’ which has 36 locations in the U.S. and is…
Devon Townsend, Co-Founder, Cameo
Jun 21 • 23 min
Fabian talks with Devon Townsend who co-founded Cameo, a platform that lets you book personalized video shoutouts from your favorite celebrities. Devon is 28, received 15.8 million in funding, and runs a 60+ employee company that both Howard Stern and…
Sam Mazzeo, Co-Founder, Wilkmazz
Jun 7 • 34 min
Fabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm’s brand is built on boldness in an industry that is known for blandness. Wilkmazz’s client area is…
Chris Kerr, Chief Investment Officer, New Crop Capital
May 24 • 31 min
Fabian talks with Chris Kerr, Chief Investment Officer at New Crop Capital, as we go Beyond Meat (yes, that was a brand hint). This show was recorded on May 3rd, 2019, which happens to have been the day after Beyond Meat’s stunning and widely publicized…
Ben Kneppers, Co-Founder, Bureo
May 10 • 41 min
Fabian is on the line with Ben Kneppers in São Paulo for what must be one of the most inspiring episodes to date. Ben is a co-founder of Bureo, an emerging B Corp focused on creating innovative solutions to ocean plastic pollution. The company is now…
Mark Wallace, Co-Founder, Parlor Skis
Apr 26 • 29 min
In this episode, Fabian is joined by Mark Wallace, Co-Founder of Parlor, a custom ski brand from New England that is taking the art of customization and personalization to new heights. We learn how Parlor skis are “customized for you, by you and with you,…
Frank Demmler, Angel Investor
Apr 12 • 25 min
Fabian talks with Frank Demmler, who Inc Magazine dubbed Pittsburgh’s ‘startup whisperer.’ We discuss how branding can set the direction for a B2B brand and how vintage inspired clothing brand Modcloth used crowdsourcing on many innovative levels to turn…
Raissa & Joyce de Haas, Co-Founders, Double Dutch
Mar 29 • 26 min
On this episode, Fabian talks with 26-year old Dutch identical twins Raissa and Joyce de Haas, who have built Double Dutch, a London-based brand of award-winning premium mixers that sold well over 10 million bottles to date. We dive into the story from…
Colin Szopa, Founder, Plankk Studio
Mar 15 • 25 min
Fabian sits down with Colin Szopa, Founder of Plankk Studio, an on-demand streaming service that lets fitness enthusiasts sweat it out with on the go workouts alongside their favorite fitness influencers. We talk about the art of app naming, how to work…
Eddie Geller, Founder, Tinybeans
Mar 1 • 27 min
Fabian talks branding with Eddie Geller who founded Tinybeans, an all in one app that provides a safe and loving space for parents to document their child’s lives. We dive into the importance and power of naming and how to get it right from the get-go.
Mark Thomann, Founder, Dormitus Brands
Feb 16 • 30 min
Fabian Geyrhalter talks with entrepreneur and investor Mark Thomann about his passion for revitalizing beloved but discontinued consumer brands. His portfolio includes CingularWireless, Brim Coffee, Aiwa, and as of late, the 90’s PepsiCo drink, Slice.
Maxwell Cohen, Founder, Peel Away Labs
Jan 9 • 27 min
Fabian Geyrhalter speaks with Maxwell Cohen, who founded the innovative startup that developed Peelaways, the bedding industry’s first multilayered, disposable, waterproof fitted sheet designed for the home, industrial and healthcare markets.
Chris Do, Founder, The Futur
Nov 28, 2018 • 40 min
Fabian Geyrhalter talks with Chris Do, the Emmy award-winning designer, director, strategist, lecturer, consultant, and serial entrepreneur who is out to disrupt the world of education through his latest venture, the online content and education platform,…
Matt Jamie, Founder, Bourbon Barrel Foods
Nov 12, 2018 • 31 min
Fabian Geyrhalter speaks with Matt Jamie, a self-taught chef from Louisville, Kentucky. Matt is the founder, president, and CEO of Bourbon Barrel Foods, and the author of the EAT YOUR BOURBON cookbook. Bourbon Barrel Foods is the original microbrewer of…
Dr. Ginger Price, Founder, Dr. Ginger’s
Oct 25, 2018 • 25 min
On this episode of Hitting The Mark, Fabian Geyrhalter talks to Dr. Ginger Price. Dr. Ginger Price was a leading Cosmetic Dentist for over 30 years. In 2014 she created a unique line of coconut oil oral care products that are all natural, delicious and…
Raaja Nemani, Co-Founder, Rogue Brands
Oct 15, 2018 • 23 min
Fabian Geyrhalter talks to Raaja Nemani on this inaugural episode of Hitting The Mark. Raaja is the Co-Founder of Rogue Trading Company (the parent company to Rogue Advising, MarketerHire, and Rogue Brands). Previously, he was the Co-Founder and CEO of…