Marketing Mantra

Marketing Mantra

www.99signals.com
Marketing Mantra is a weekly podcast by 99signals…


#38 - What is the Best Page Speed Metric to Look At? — with Lukas Haensch from Pathmonk
Dec 10 • 33 min
In episode 38 of Marketing Mantra, I’ll be joined by our special guest, Lukas Haensch, co-founder of Pathmonk. Lukas has an extensive background in conversion optimization and UX. In fact, he describes himself as a UX Conversion “nerd.” Before he founded…
#37 - Google BERT Update: What You Need to Know
Nov 17 • 5 min
In this episode, I’ll be talking about BERT which is Google’s latest algorithm update. On October 25, 2019, Google made an official announcement on their blog that they had rolled out a new search algorithm update called BERT. Google is calling it their…
#36 - An Interview with Subramanian Kalpathi, Author of “The Millennials”
Oct 11 • 25 min
In this episode, we’ll be joined by Subramanian Kalpathi, author of “The Millennials.” He will talk about the collaboration challenges faced by millennials and what entrepreneurs can do to foster a culture of collaboration. This episode is hosted by…
#35 - This Month in Social Media: Facebook Hiding Like Counts & Other Top News Stories
Oct 7 • 6 min
Welcome to the September 2019 edition of “This Month in Social Media.” Tune in to this episode to learn more about the top 3 news stories in social media marketing. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram:…
#34 - The Best Podcast Analytics Tool
Oct 3 • 3 min
If you have your own podcast, then you’d probably know how difficult it is to keep a track of your podcast downloads on so many different channels where your podcast is available. Luckily, there’s a tool that provides accurate analytics data for podcasts.…
#33 - How Chatbot Landing Pages Can Boost Your PPC Conversion Rates — with Ish Jindal from TARS
Oct 1 • 37 min
In this episode, I’ll be joined by Ish Jindal, co-founder of TARS Chatbots — a popular chatbot-building platform. TARS enables marketers to create chatbots that can be used for lead generation. We’ll talk about the evolution of chatbots, Ish’s…
#32 - The WeWork Fiasco, Explained: Why It’s a Cautionary Tale for Entrepreneurs & Investors
Sep 29 • 6 min
In this episode, I talk about the recent WeWork fiasco. From its delayed IPO to the bizarre behavior of the company’s co-founder & CEO, Adam Neumann, WeWork has been making the news lately for all the wrong reasons. So in this episode, I’ll break down the…
#31 - This Month in SEO: Podcasts in SERPs, Google’s Featured Snippets Update, and more
Sep 6 • 6 min
In this episode, I’ll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. From Google’s featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories…
#30 - This Month In Social Media [August 2019 Edition]
Aug 29 • 10 min
In episode 30 of the Marketing Mantra podcast, I’ll be discussing the top 3 social media news stories in August 2019. From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram…
Highlight: Matthew Woodward on Creating Content That Ranks Well in Google Search Results
Aug 27 • 1 min
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this clip, Woodward explains how you can go about creating content that ranks well in search engine result pages. Tune in to the full…
Highlight: A Sneaky Trick to Improve Your Facebook Ad Relevance Score
Aug 25 • 0 min
This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt. Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX…
Highlight: Is Link Building Overrated?
Aug 22 • 0 min
This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. Tune in to the full episode to learn more about Matthew Woodward’s thoughts on the evolving SEO landscape:…
#29 - 3 Effective Link Building Strategies (That Anyone Can Use) — With Matthew Woodward
Aug 21 • 79 min
In this episode, I’ll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me…
#28 - The Art of Paid Content Promotion — with Daniel Daines-Hutt
Jul 26 • 61 min
In this episode, I’ll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content…
#27 - Everything You Need To Know About Facebook’s Libra Cryptocurrency
Jun 30 • 8 min
In episode 27 of Marketing Mantra, I share my thoughts on Facebook’s new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money. -=-=-=-=- Resources discussed in the episode: Facebook…
#26 - How to Audit Your Marketing Team’s Productivity — with Vlad Calus from Planable
Jun 16 • 45 min
In this episode, I’ll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he’ll talk about auditing your marketing team’s productivity and upgrading their results. He will also share his experience on how to succeed…
#25 - How to Use Facebook Ads to Double Your Email List with Lucas Lee-Tyson
Jun 9 • 37 min
When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads. But did…
#24 - Startup Culture Series: The Unique Case Of Zappos
Jun 5 • 12 min
We are so excited to launch a new series at Marketing Mantra called the “Startup Culture Series” — where we’ll focus on unique case studies and share our views on startup best practices. I’ll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over…
#23 - Thoughts on Apple Shutting Down iTunes
Jun 4 • 5 min
In this episode, I share my thoughts on Apple’s decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands. -=-=-=-=-…
#22 - A Facebook Marketing Secret No One Is Talking About
May 30 • 10 min
In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. -=-=-=-=- Resources discussed in this episode: Facebook Ad Library -…
#21 - 3 Best WordPress Plugins To Double Your Site Traffic
May 23 • 12 min
Would you like to drive more traffic to your WordPress site? Then this episode is for you! WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best…
#20 - Conversation with Ilya Lyubimov, Affiliate Manager at SEMrush
May 1 • 41 min
In this special episode of Marketing Mantra, I talk to our podcast’s very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he’s in charge of developing affiliate partnerships and launching new projects. SEMrush is…
#19 - Google+ is Back (But Probably Not the Way You Think)
Apr 14 • 4 min
Google+ is back in an all new avatar. In this episode, I talk about Google’s surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more. Source:…
#18 - Instagram’s Latest Feature Transforms It Into a Shopping App
Mar 29 • 6 min
In this episode, I discuss Instagram’s latest feature that’s going to enable users to shop within the app without ever having to leave it. This new feature is Instagram’s big push into eCommerce. Listen to this episode to learn more about this…
#17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)
Mar 18 • 9 min
In this episode, I reveal a rookie SEO mistake that’s costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings. -=-=-=-=- Tools and resources discussed in the episode: Internal…
#16 - DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)
Feb 7 • 5 min
Do you use the privacy-focused search engine DuckDuckGo? In this episode, I talk about DuckDuckGo’s new milestone and its implications on Google. Source:…
#15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)
Feb 4 • 9 min
In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then…
#14 - Is It Worth Spending Money On Bing Ads?
Jan 30 • 4 min
Do you rely on PPC ads to drive traffic to your website? When it comes to PPC ads, most marketers don’t go beyond investing in Google ads. Bing ads, on the other hand, has never really been considered a serious advertising platform. But it may surprise…
#13 - How to Recover from a Google Panda Penalty
Jan 25 • 6 min
Google Panda was one of the most important algorithm updates from Google which completely changed the SEO landscape forever. It still continues to influence how we create content on the web. In this episode, I discuss the influence of Google Panda…
#12 - Snapchat has the Happiest Users (according to Snapchat)
Jan 19 • 4 min
In episode #12 of Marketing Mantra, I talk about a new Snapchat-commissioned social media study that reveals Snapchat has the happiest users. Are the findings of this study biased or can marketers learn something from this? Listen to this episode to find…
#11 - The One Instagram Tool You Have to Use to Drive Traffic and Conversions
Jan 9 • 4 min
If you’ve used Instagram for marketing, then you’d know one of the major challenges on the platform is to drive traffic to your website. Instagram’s ‘one link in bio’ limitation is a major hurdle for marketers and entrepreneurs. Luckily, there’s an…
#10 - How Long Should Your Blog Post Be?
Jan 6 • 5 min
In episode #10 of the Marketing Mantra podcast, I answer the all-important question—How long should your blog post be? Plus, I also reveal a tool that can help you arrive at the right word count for a blog post for any topic. -=-=-=-=- Episode Details I…
#9 - One Simple (Yet Super Effective) Way to Get More Twitter Followers
Dec 17, 2018 • 11 min
One of the greatest challenges on Twitter, as with any major social media platform, is to get relevant followers. That’s why I’m going to reveal a simple technique in this episode — a technique you can use to get organic followers on Twitter who are not…
#8 - The One SEO Tool You Aren’t Using (But Should)
Nov 19, 2018 • 6 min
In episode #8 of the Marketing Mantra podcast, I talk about the one SEO tool you aren’t using, but should. Find out which tool you should be using to increase your search rankings. Visit www.99signals.com for more tips, insights, and strategies on SEO,…
#7 - Top 5 Productivity Tools for Entrepreneurs
Nov 9, 2018 • 10 min
In episode #7 of the Marketing Mantra podcast, I talk about top 5 productivity tools for entrepreneurs. Tools discussed in the episode: #1 - Brian.fm (https://brain.fm) #2 - Asana (https://asana.com) #3 - E.ggtimer (https://e.ggtimer.com) #4 - Stay Focusd…
#6 - Thoughts on Google+ Shutting Down
Oct 9, 2018 • 5 min
Google is finally pulling the plug on Google+. In this episode, I share my thoughts on Google+ shutting down and its implication for social media marketers. Follow us on social: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals…
#5 - A Simple SEO Hack To Get High Quality Backlinks
Oct 8, 2018 • 14 min
In episode #5 of the Marketing Mantra podcast, I’ll be talking about a simple SEO hack you can use to build high-quality backlinks. Follow us on social: Facebook: https://facebook.com/99signalsblog Instagram: https://instagram.com/99signals Twitter:…
#4 - 5 Impressive Marketing Tools You May Not Have Heard Of
Sep 17, 2018 • 7 min
In episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth. A few of…
#3: Top 5 SEO News Stories in August 2018
Aug 27, 2018 • 9 min
In this episode of the Marketing Mantra podcast, I talk about the top 5 SEO news stories in August. If you missed any of the important SEO scoop from this month, then this episode is for you. Take note of these 5 important SEO news stories and fine tune…
#2 - Instagram IGTV: 7 Tips to Optimize Your Videos
Aug 8, 2018 • 14 min
In this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long. I also reveal 7 marketing tips and best…
#1 - 3 Best Podcasts For Entrepreneurs & Marketers
Aug 1, 2018 • 21 min
With tons of business podcasts on iTunes, Google Play, & Spotify, it can sometimes be overwhelming for marketers to keep track of all of them. So in this inaugural episode of the Marketing Mantra podcast, I’ll talk about 3 of my favorite marketing…