Podcast Pontifications

Podcast Pontifications

podcastpontifications.com
Advancing the view that podcasting should be made better, not just easier.


Saying No To Podcasting Jobs & Yes To Podcaster Relationships [S3E20]
Aug 11 • 9 min
Podcasting is a growth industry, with demand starting to outpace supply. Should you grow your podcasting business through any means necessary, or by leaving room for the right opportunities?
Surviving The Balkanization Of Podcasting [S3E19]
Aug 10 • 9 min
The decentralized nature of podcasting has made it resilient for 16 years. But with countries threatening to block tech and media companies they deem a threat, the ramifications for us could be dire.
Podcasting Conversations Worth Fighting Over [S3E18]
Aug 6 • 8 min
Some podcasting relationships turn sour and lead to an argument. Or several arguments. “Winning” isn’t dependent on your ability to argue. It’s about understanding the least acceptable outcome.
Getting The Podcasting Band Back Together Again [S3E17]
Aug 4 • 9 min
Podcasting is often considered a solo venture, though the biggest podcasts tend to have teams of people behind their success. With the bottom falling out of commercial real estate, dedicated podcasting co-working spaces may be coming.
Correcting Your Authentic Podcasting Voice
Aug 3 • 9 min
No rational person thinks putting on pants and brushing your hair before leaving the house is inauthentic. Your podcasting voice is no different, and it might need some preening before it goes public.
Confronting Your Podcast’s Avatar From The Inside [S3E15]
Jul 30 • 9 min
If you make a podcast for everyone, you’ve made it for no one. So you focus, carefully defining your avatar. But in your refinement, you might have left out an important voice by mistake.
How Do Podcasters Recapture The Ones That Got Away? [S3E14]
Jul 29 • 9 min
Not everyone who listens to your podcast is going to like your podcast. In fact, most people who listen won’t like your podcast. At least not enough to ever download another episode. How can we use that reality to our advantage?
Are Video Podcasts Back From The Dead? [S3E13]
Jul 28 • 9 min
Beyond a few pockets of interestingness, video podcasting never really became a thing, and audio reigned supreme. But all of that could change in the ‘20s, and it’s the pandemic’s fault.
Solving Podcasting’s Linear Listening Problem [S3E12]
Jul 27 • 9 min
Podcasters tend to obsess over “discoverability”. But a bigger problem might be impenetrability, a problem that neither the podcast media hosts or the apps listeners use are helping to solve. Yet.
Fighting Against The Hateful Side Of Podcasting [S3E11]
Jul 22 • 9 min
No one is shocked that hate speech exists in podcasting. Removing it, however, is quite a difficult task. But it doesn’t have to be. If we’re brave enough to make some tough choices when we find it.
Podcasting For Goodness’ Sake [S3E10]
Jul 21 • 8 min
Things aren’t great. But you could use your podcasting powers for good and help worthy causes better tell their stories. (And still have plenty of time to a podcasting powerhouse!)
The End of Podcasting’s Direct-Relationship Model Is In Sight [S3E9]
Jul 20 • 9 min
“Own the relationship!” is practical podcasting advice that works today. But it might not tomorrow in a world with less guesswork about what people want from their podcasts.
The Inevitable Dismantling Of Podcast Directories [S3E8]
Jul 16 • 9 min
Even though millions of people manage to find something to listen to, podcast directories kind of suck for most podcasters. Making them suck less might lead to a massive shakeup in the podcast ecosystem.
The Future of Closed Captions May Look Like Podcast Karaoke [S3E7]
Jul 15 • 8 min
Legally-mandated closed captioning - not transcripts - may soon be coming to podcasting. The technology to enable this already exists. And it might usher in a re-imagining of what we used to call enhanced podcasts.
Improving Your Podcast’s Acquired Taste [S3E6]
Jul 14 • 9 min
Podcast investments are on the rise, and scouts are on the hunt. Not just for shows and talent to acquire. But for other assets you might own that give them leverage. Here are a few things to consider before they show up on your door with bags of money.
Is Pandora Stitchering A Sirius Podcasting Strategy? [S3E5]
Jul 13 • 9 min
The podcasting buying spree continues, and this time its SiriusXM (Pandora) with the open-checkbook, gobbling up Stitcher’s three podcasting business arms and causing a lot of puzzled looks from analysts and pundits alike.
It’s Time To Address Podcasting’s Facebook Problem [S3E4]
Jul 9 • 9 min
Facebook has become an invaluable tool and resource center for many podcasters. But Facebook’s tarnished underbelly is coming under scrutiny, and future increased blowback could negatively impact your podcast.
Restructuring Your Podcast To Be Advertising-Friendly [S3E3]
Jul 8 • 9 min
Advertisers big and small are taking a fresh look at podcasts of all sizes. Some producers who never considered offering sponsorships are getting requests. A few simple tweaks to your processes can make these money gifts easier to handle.
Is Podcast Listening Too Big Of An Ask? [S3E2]
Jul 7 • 9 min
Given what we know about how people use the internet, it’s surprising podcasting works at all. Or perhaps explains why, for many struggling shows, it doesn’t. Today, it’s about trust, timely data, or infotainment.
How You Can Exploit Podcasting’s No-Code Future [S3E1]
Jul 6 • 9 min
The “no-code” revolution is changing the digital economy right before our eyes. Here’s how a similar “no-waveform-manipulation” approach to how we make podcasts & episodes can (will?) change podcasting forever.
It’s The Institutionalized Racism, Stupid. [Episode 311]
Jun 3 • 22 min
I’m breaking my between-seasons silence for some soul-searching, hard-to-swallow self-criticism, and a recommendation of a podcast you should listen to. Especially if you look and sound like me.
What To Do During Your Podcast’s Season Break [Episode 310]
May 12 • 8 min
Taking a break from podcasting can be good for your health. But how well will you spend your downtime? Here are 10 smart on-break activities that should make your next season even stronger.
Eye Can’t Hear You: A Podcasting Paradigm Shift [Episode 309]
May 11 • 9 min
Two opposing visions of podcasting’s future are emerging. One side is betting on more screen-time interactions. The other is working to make screens obsolete for podcasting listening. Which path will win?
Feeling Conflicted About Podcasting Conferences [Episode 308]
May 7 • 9 min
We’re in the middle of a pandemic, and yet podcasting conferences are still scheduled. If I am honest, and I try to always be honest, I’m a little conflicted about attending. And I wonder if you are too.
Putting The Simple Back In Podcast RSS Feeds [Episode 307]
May 6 • 9 min
Subscribing to a podcast should lead to frictionless listening. That’s true for present and future episodes, but what about those from the past? It may be time for us to move past our one-size-fits-all approach to feed management.
Busting The Myth Of Podcast Exceptionalism [Episode 306]
May 5 • 9 min
Making a podcast is a lot of things. Hard. Rewarding. Fun. But there’s one thing making a podcast is not: Exceptional. The sooner you come to grips with that harsh reality, the better for your podcast.
Podcast Episode Management For Tomorrow
May 4 • 9 min
A new listener discovers an episode of your podcast and loves it. They want more but don’t really want (or need) to run backward through 300 episodes. Sadly, it’s all they can do. Today.
Should You Join Or Form A Podcast Network? [Episode 304]
Apr 30 • 9 min
Podcasters are feeling disconnected after months of isolation. Virtual collaboration is booming, even beyond the podcasting set. We know we’re often better together. So maybe it’s time to take another look at podcast networks.
Today’s Podcasting Innovations Will Impact Your Show Tomorrow [Episode 303]
Apr 29 • 9 min
Nothing spurs growth and innovation quite like a ruptured economy. New podcasting-specific or podcast-adjacent services are coming at us fast. Are they right for your show?
It’s Curious More Podcasters Aren’t More Curious [Episode 302]
Apr 28 • 9 min
People are led to podcasting for any number of reasons. But if there’s one trait that predicts podcasting longevity, it’s curiosity. Luckily, it’s a skill you can develop.
Podcast Success Metrics For Tomorrow [Episode 301]
Apr 27 • 9 min
Right up there with the meaning of life or the sound of one hand clapping is this: What podcast success metrics are important to track? The answer may be a lot more simple than you think.
European Podcasters Adapt To Life Under Lockdown [Episode 300]
Apr 23 • 9 min
It’s one thing to be a podcaster locked down in Paris. It’s another to be an American podcaster who left China just before the outbreak now sequestered in Germany. We’ll hear their stories today. It’s also the 300th episode of Podcast Pontifications. Woot!
Lean Into Your Love-Hate Relationship With Your Podcast [Episode 299]
Apr 22 • 9 min
The quest for the perfect podcast is a pipe dream. And even if it was attainable, you’d grow bored with it. Or your listeners would. A living podcast relies on the juxtaposition between what you love and what you hate.
3 Things To Master Before Promoting Your Podcast [Episode 298]
Apr 21 • 9 min
After 16 years, the amount of misinformation - some intentional, some misguided - around podcast promotion continues to grow. Before you spend any money or effort promoting your podcast, make sure your house is in order.
Podcasting: Genre-Defining Or Mired In Medium?
Apr 20 • 8 min
Podcasting often gets compared to other forms of media, like TV, radio, or even blogging. But podcasting is messy and tends to spill out of any box that tries to contain it. Is that its superpower or its Achilles heel?
Podcasters Report A Mixed Pandemic Performance [Episode 296]
Apr 16 • 9 min
How great is it when listeners thank you for helping them get through their own lockdown woes? Are you finding more time to focus on your podcast now that you’re stuck at home? And how has your audience responded to format changes?
Don’t Panic And Pivot Your Podcast To Video During The Pandemic [Episode 295]
Apr 15 • 8 min
Would people prefer a video version of your podcast? Do your listeners want to become watchers? Is video the growth hack you’ve been looking for to grow your podcast? In a word, no. And here’s why:
Stay Out Of Our Podcasting Lanes, Broadcasters! [Episode 294]
Apr 14 • 9 min
Broadcasters recording from home have lost their professional sheen and are encroaching into podcasters’ claimed “authentic space”. Since we mastered at-home production years ago, does this make podcasters the new professionals?
Podcasting’s Present Problems [Episode 293]
Apr 13 • 9 min
The best way to predict the future is to invent it, said someone smarter than me. The best way to delay the future is to focus on the present, said me. What’s holding podcasting back at the moment? Present-focused podcasters.
Coping With COVID19 In Podcast Land [Episode 292]
Apr 9 • 9 min
I’ve never really like the “misery loves company” saying. Yet here I am, giving you an update on our own pandemic-borne reality, plus stories from three other podcasters who are making it through.
Podcast SEO is Hard. Is It Worth The Effort? [Episode 291]
Apr 8 • 9 min
It’s hard enough to make a podcast that sounds great and appeals to your audience. Getting your episodes to show up on a web search isn’t just harder. It’s probably antithetical to how you create content today.
Podcast Episode Planning For Hip-Shooters [Episode 290]
Apr 7 • 9 min
Few issues are more polarizing than the question of how much plan/prep time should go into a podcast episode. But if you cut out the extremists (who I think just like to argue), you’ll find there’s plenty of room for podcast planing and spontaneity.
Busting The Myths of COPE and CORE For Podcasting [Episode 289]
Apr 6 • 9 min
The concept of both COPE & CORE — Create Once, Publish Everywhere and Create Once, Repurpose everywhere — sound great. But are they take a lot of strategy and time. Are they worth the trouble for podcasters?
Podcasters Powering Through The Pandemic [Episode 288]
Apr 2 • 9 min
Being on lockdown sucks. But if it’s any consolation; you’re not alone. Here’s how a few other working podcasters are making it through these trying times.
Ethical Dilemmas Of Working Podcasters [Episode 287]
Apr 1 • 8 min
With great podcasting comes great responsibility, Uncle Ben would have said. The one from Spiderman, not Ozark. But there are ethical considerations to make when deciding to exercise that power or not. Let’s discuss.
April Is Podcast Experiment Month [Episode 286]
Mar 31 • 6 min
As working podcasters, we’re often focused on our own systems and process that get our content out to the world. But with so many of us sheltering in place, it’s providing an excellent opportunity for experimentation. Who knows what will come out?
Podcasting From A Place Of Abundance [Episode 285]
Mar 30 • 8 min
It seems weird to talk about abundance during a time of shortage, I know. But just like staying on your couch right now can literally help save the world, shifting away from a scarcity-mindset can make podcasting better.
Pandemic Parley For Podcasters [Episode 284]
Mar 26 • 9 min
Assuming you haven’t grown weary of me talking about how the global pandemic is impacting podcasting… I want to know how it’s impacting you and your own podcasting story. Better together, you know?
Reaching Beyond The Pod For Human Connection [Episode 283]
Mar 25 • 8 min
Everyone is stuck inside. And save the hard-core introvert, everyone is craving more human connections. Yes, your podcast can help provide that. But think what else you can do beyond your podcast.
Everything Has Changed. Why Hasn’t Your Podcast? [Episode 282]
Mar 24 • 9 min
The odds that your podcast serves an audience unimpacted by COVID19 is vanishingly small. Virtually everyone is facing a new reality and adjusting their habits. Should you adjust what your podcast delivers to them?
Why Podcast Listening Won’t Ever Return To Normal [Episode 281]
Mar 23 • 9 min
Sobering opinion: The habits people formed around podcast listening are changing and will be forever changed. This isn’t the new normal. Just new. Normal is — and always has been — an illusion. #thisisthenew
Dealing With Decimated Downloads [Episode 280]
Mar 19 • 8 min
Have you taken a look at your podcasts’ download stats lately? Are they trending in the wrong direction? And is there anything you can do about it? You’ve got questions, I’ve got… well, more questions for you to ask of yourself.
Disassembling Your Podcast Media Stack [Episode 279]
Mar 18 • 9 min
Your podcast is bigger than the audio episodes you create. And your media stack is more than the channels you use to promote and distribute your show. Are you approaching content creation strategically or taking a shotgun approach?
Make The Most Of Podcast Bonus Episodes [Episode 278]
Mar 17 • 9 min
Podcasting has a super-power that beats broadcasting: The ability to put out a bonus episode when you need to. Or want to. Come to think of it, there are lots of ways podcasters can make better use of bonus episodes.
Should You Produce An Episode About COVID19 (Or The Next Crisis)? [Episode 276]
Mar 16 • 9 min
Does your audience expect you to say something about the pandemic? How do you balance your compassion as a human with your content production plan as a strategic podcaster? Or should you just stay silent?
Yes, Indie Podcasters Can Compete… And Win! [Episode 276]
Mar 12 • 8 min
Don’t stop podcasting because you feel you can’t compete with big media podcasts. You can. Maybe not on marketing dollars. Maybe not on talent acquisition. But the only thing stopping you from competing on sound quality is you.
Your Podcast Is #1. Now What? [Episode 275]
Mar 11 • 8 min
What term do you want your show to rank #1 for? OK, other than “podcast”. Business podcast? Political Podcast? Hey, someone has to do it, so why not you? But are you ready for the realities of life at the top of the list?
Growing Your Podcast By Solving Someone’s Pain [Episode 274]
Mar 10 • 8 min
Never underestimate the power of helping people fix what’s broken in their lives or their business. Not only is it the right thing to do, it’s a heck of a way to grow your podcast.
Balancing Skepticism & Support At A Podcast Conference [Episode 273]
Mar 9 • 9 min
Yes, I think you, as a working podcaster, should attend a podcast conference if you can find the budget for it. The chance to build connections among, swap ideas with, and learn from other podcasters is reason enough to go. (And if we met while I was…
The Primary Politics of Podcasting [Episode 272]
Mar 4 • 9 min
Even if you’re turned off by the whole affair, podcasting can learn valuable lessons from America’s political primary process. When you swap out “voters” with “listeners”, the similarities snap into focus.
Knives Out! Podcast Fiction Vs The World [Episode 271]
Mar 3 • 9 min
There’s a lot of drama in the podcast fiction world. And a lot of comedy. And while this genre of podcasting often times has the toughest time being accepted, it also enjoys perhaps the biggest collaborative spirit among creators and listeners alike.
Podcasting’s Hollowed-Out Middle Class [Episode 270]
Mar 2 • 9 min
For as democratic as the medium is, podcasting isn’t immune to a widening gap between the have and the have-nots. But is the hollowing-out a natural or unnatural phenomenon? And what are podcasters to do about it?
Podcasting Through The COVID-19 Crisis [Episode 269]
Feb 27 • 9 min
At the risk of sounding alarmist, COVID-19 is likely something we’ll all have to deal with. And while discussing the virus’ impact on podcasting might seem trivial, it’s good risk mitigation to be prepared.
Paywalls, Podcasting, and Prejudice [Episode 268]
Feb 26 • 9 min
Eventually, many podcasters have to make a choice between fame, fortune, and famine. OK, that last one less choice and more unfortunate reality. For the other two, there’s always the paywall option. Should you consider it?
Dealing With The Skeletons In Your Podcasting Closet [Episode 267]
Feb 25 • 8 min
Sure, your podcast sounds great now. But what about all those episodes where it wasn’t perfect? What about the advice you gave before your opinions changed? Do you worry about those un-enlightened jokes you told for shock value?
Mid-Level Podcasters’ Biggest Mistake: Complacency [Episode 266]
Feb 24 • 8 min
If you’re stuck just below the threshold of commercial viability with your podcasting efforts, you may be better served looking inward than outward to push you over the brink that brings in a wave of new listeners.
Hitting The Limits Of Low-Cost Podcast Hosting [Episode 265]
Feb 20 • 9 min
The promise most low-cost podcast media hosting providers make with you is for “unmetered” bandwidth. It doesn’t matter how big your show gets, they say. They’ve got the bandwidth taken care of, and your monthly bill won’t increase. Well… what if I told…
Is Selling Ads On Your Podcast Worth A Dime? [Episode 264]
Feb 19 • 9 min
Podcast advertising is how many podcasts achieve commercial viability. But that requires scale, and the amount of scale is always increasing. Here’s where the bar is set today and what that means to your podcast’s bottom line.
The Podcast Academy: Podcasting’s Usurper or Savior? [Episode 263]
Feb 18 • 9 min
When The Podcast Academy (http://thepodcastacademy.com/) was announced last week, the reactions were split. One side was excited to see a solid and amazing professional awards ceremony that could bring the big dogs out to a red carpet event that could…
Your New Podcasting Strategy: Viability-First [Episode 262]
Feb 17 • 9 min
If Podcast Movement Evolutions 2020 (http://events.podcastmovement.com/la2020/) had a theme, it was this: commercial viability is podcasting’s new brass ring. Commercial viability means that the podcast has to pay for itself. It’s a business term because,…
Podcast Subscriber Tracking Is Pointless [Episode 261]
Feb 11 • 8 min
Last week a new service launched (not important enough to name or link) that lets anybody see how many subscribers any podcast has. When the buzz hit, many podcasters who checked their own show reported that the public subscriber counts didn’t match up…
Turning SEO for Podcasts On Its Head [Episode 260]
Feb 10 • 9 min
Everything you think you know about podcasting and SEO is backward. Once you get it in the right order, you will have a much better approach to SEO and your podcast. Here’s what I mean by a backward understanding of SEO. The way most people (podcasters…
Podcasting Your Way Through The Coming Recession [Episode 259]
Jan 30 • 9 min
It’s not a question of if but when the next big economic downturn hits. And it’s a certainty that podcasting will be impacted when it does. Here are four things you need to do now to survive the next crash.
Harder Podcasting Makes Podcasting Better [Episode 258]
Jan 29 • 7 min
Congrats! You figured out how to make a podcast. But before you launch your training course or chime in with advice on public forums, maybe you should try your hand at even harder ways to make a podcast?
Planning For Better Podcasting [Episode 257]
Jan 28 • 8 min
Great podcasting doesn’t happen by accident. Even good podcasting can be made better with a more deliberate approach. It’s OK if you don’t agree. Plenty of others are planning podcasting’s future without you.
Better Podcasting By Living Up To The Hype [Episode 256]
Jan 27 • 9 min
Your dedicated audience will forgive you for just about anything. But for the new and potential podcast listener, your lack of understanding of how they experience your content for the first time is limiting growth.
No Pain No Gain Podcast Workout [Episode 255]
Jan 23 • 9 min
Your local gym or fitness club is a good metaphor for understanding how people approach the craft of podcasting. Here’s how to keep your microphone out of the juice blender.
It’s 2020: Is It Easy To Make A Good Podcast Yet? [Episode 254]
Jan 22 • 8 min
A year ago, I told you it would never be easier to make a good podcast than it was right then. But I’m always a fan of rechecking my assumptions. Let’s examine this topic for 2020, shall we?
Pitching Your Podcast To Passive People [Episode 253]
Jan 21 • 9 min
By now, you’d think it would be easy to find new listeners for your podcast. But it’s anything but easy, even as podcasting approaches its 16th birthday. Maybe we’re going at it all wrong?
Podcasting In The Zone (Without Zoning Out) [Episode 252]
Jan 20 • 8 min
Podcasting, like any craft, often feels best when you get in the zone. Call it focus if you like, but things just seem to flow better. Unless you get too focused and lose sight of the bigger picture.
Unmeasurable Metrics: Tracking Intangibles [Episode 251]
Jan 16 • 8 min
With a few notable exceptions that get all the money, most podcasters aren’t paid by the download. For us (probably you), the intangible benefits of podcasting are the most important thing. How do you track those?
How To Do More In Podcasting Without Doing More Podcasting [Episode 250]
Jan 15 • 7 min
Lots of podcasters feel like they should do more in podcasting. But then they look at the amount of hours/days they already spend and quickly squash that idea. But more doesn’t always mean more of the same.
Leaning Into Radio’s Podcasting Push [Episode 249]
Jan 9 • 8 min
Podcasters have been predicting the death of radio since 2004. But it hasn’t happened. Today, radio is making a big push to podcasting. And if podcasters are smart, they’ll ride that wave and gain new listeners.
An End To Podcast App Agnosticism & Apathy [Episode 248]
Jan 8 • 10 min
Podcasters tend to be opinionated. Except when it comes to which app people use to listen to our shows. Most of us genuinely don’t care. But perhaps we should, especially when courting new potential listeners.
Surviving The Podcast Privacy Wars [Episode 247]
Jan 7 • 10 min
As of January 1, 2020, you and I can no longer ignore the privacy implications of our podcasting efforts. But you also don’t need to get a law degree. You also don’t need to take up arms. You just need to be smart.
Did Your Podcast Grow In 2019? [Episode 246]
Jan 6 • 9 min
Did your podcast grow in 2019? It’s surprisingly hard to answer that question. And the answer find might be less meaningful than you imagine. Luckily, there’s a way out.
The End Of Painful Podcasting On Smart Speakers [Episode 245G]
Jan 2 • 6 min
Are smart speakers a thing for podcasts? James Cridland is here to tell you why they aren’t. And… why they might be in the near future. For some of us, at least.
Perfecting your Podcast’s PR Pitch [Episode 245F]
Dec 31, 2019 • 7 min
So you’ve created a beautiful podcast. But will anyone listen to it? Today, Skye Pillsbury is going to talk about how, by doing just a few simple things right, you have the potential to see your show’s name in lights.
Simpler Podcasting As A Survival Technique [Episode 245E]
Dec 30, 2019 • 9 min
Is your podcast too complicated to produce, publish, or market? Mike Dell has seen more than his fair share of over-thinking from new podcasters. He says keeping it simple will make your podcast better, and I agree. Mostly, that is. Listen to this:
Share Your Work To Make A Better Podcast [Episode 245D]
Dec 19, 2019 • 9 min
Are you smart? Ma’ayan Plaut thinks you are. But you can still be smarter. Because all of us have something we can learn from you. Ma’yan has three ways you can share your work better, to improve your podcast and podcasting for all.
Keeping Your Show Relevant Is All Relative [Episode 245C]
Dec 16, 2019 • 10 min
In a world of podcast growth and in an industry that is changing from being a moody teenager into being an aspirational adult… How can we, the lowly podcaster continue to thrive?
The Press, Your Podcast, And All Of Podcasting [Episode 245B]
Dec 11, 2019 • 8 min
“I can’t get coverage for my podcast!” is a common gripe of podcasters. But are you asking for podcast coverage or coverage for *only* your podcast? There’s a difference, and one has more longterm-use than the other, according to guest-host Elena…
There Is No Competition For You To Bury [Episode 245A]
Dec 3, 2019 • 6 min
Back in the 1990s, a popular radio show host was known for holding funerals for all the competing shows he beat out in his time slot. That was dumb. Listen to Dave Jackson tell you why that doesn’t happen in podcasting.
Social Scrubbing For A Pristine Podcast [Episode 245]
Oct 31, 2019 • 8 min
When is the last time you tended to your garden? Not the place where you grow your fruits and vegetables. I mean the garden that is your social media presence. Break out those hedge trimmers, podcaster!
Driving Downloads From Drive-Bys [Episode 244]
Oct 30, 2019 • 9 min
It’s hard to perfectly integrate your podcast and your website. Yet it’s actually quite simple to get the most critical things right on your page or site. In fact, it’s so simple that I will fix it for you over a cup of coffee.
Sharing Sharable Info In Show Notes For Your Podcast [Episode 243]
Oct 29, 2019 • 9 min
If you want more engagement from your podcast listeners, make it easier for your listeners to engage with your content. I mean, it’s often literally in the palm of their hands.
What Podcasters Can Learn From Tennis Players [Episode 242]
Oct 24, 2019 • 7 min
Processes and practices are a surefire way to increase your skills. But they don’t always help you broaden your podcasting horizons. Which is why, for your next project, you should collaborate with people who are better than you.
How To Make A Podcast Worth Paying For [Episode 241]
Oct 23, 2019 • 9 min
Is the podcast landscape too crowded? Well, obviously not. So yes, you should make another show. Only this time, should you consider making one that’s worth paying for?
The Future of Podcasting Will Be Driven By Data [Episode 240]
Oct 22, 2019 • 9 min
When you run a small, passion driven podcast, it’s hard to collect enough data to know exactly what your audience wants. But podcast apps and directories are different. They’ve a lot of data, and you can bet they’re using it.
Tilting At Podcasting’s Apple-Shaped Windmill [Episode 239]
Oct 21, 2019 • 9 min
Apple controls some 80% of the podcast landscape, which automatically makes me want to fight this monopoly. But sometimes services are the biggest because they’re the best.
Podcasting: Precursor To Publishing Pizzazz [Episode 238]
Oct 17, 2019 • 7 min
When is a podcast not a podcast? Well, let’s see: When it’s a book, a video series, a community, or anything else that makes business sense as you expand your publishing empire.
From Podcast Listeners to Podcast Learners [Episode 237]
Oct 16, 2019 • 9 min
When is a podcast not a podcast? When it’s an audio-based learning experience. And here’s the good news. Your podcasting chops means you’re already at the top of the class.
How A Newsletter Can Catch Your Podcast’s Overflow [Episode 236]
Oct 15, 2019 • 9 min
When is a podcast not a podcast? When it’s a newsletter from a podcast. No, I’m not talking about just sticking a link to your latest episode in your existing newsletter. That’s just being lazy. And it ignores the changing newsletter landscape.
How Bob Ross Ruined Live Podcasting [Episode 235]
Oct 14, 2019 • 9 min
When is a podcast not a podcast? When it’s a live podcasting event. Sure, the podcast itself is important. But really, it’s the event itself people want to watch; not the sausage-making.
Breaking for SiglerFest2K19 [Bonus]
Oct 7, 2019 • 1 min
No new episodes this week. Business is good!
If All The World’s A Stage, I Want Better Podcasting [Episode 234]
Oct 3, 2019 • 9 min
New podcasters often cite “finding their voice” as one of their biggest challenges. Unless, of course, that new podcaster has prior on-stage speaking experience. Here’s how those two worlds are colliding. In a good way!
Stop The Presses! Print Plies Podcasting Prowess [Episode 233]
Oct 2, 2019 • 9 min
Apparently newspapers aren’t just for packing up your dishes or lining your fish and chips basket. Even better; many print journalists are finding great success when they cross over into our medium, podcasting.
Who Birthed Who? Radio & Podcasting For The Future [Episode 232]
Oct 1, 2019 • 9 min
Podcasting and radio have some obvious parallels. And even though podcast pundits quote Buggles lyrics and radio pros try to exert their birthright, it’s a shared future both are in for.
Podcasting is Better Than TV. Film At 11. [Episode 231]
Sep 30, 2019 • 9 min
A recent ad campaign from Spotify would have us believe that the best shows aren’t on TV. The implication is that they’re on Spotify. But in reality, they mean the best shows are podcasts.
Are Podcast Apps Part Of Podcasting’s Problems? [Episode 230]
Sep 26, 2019 • 9 min
A healthy and varied system of podcast listening apps should be healthy for podcasting. Well… assuming they all provide at least a similar user experience. But in many key ways, they don’t. Why is that?
Angling for Titles That Are More Than Just The Topic [Episode 229]
Sep 25, 2019 • 9 min
If the most interesting thing about your podcast episode is the name of your guest… it’s probably not a very interesting episode. Here’s why you need to think more about your angle and your title for your episodes.
Less Old White Men In Podcasting’s Future [Episode 228]
Sep 24, 2019 • 8 min
I have been podcasting since October 2004, so clearly you should listen to me. But I’m also an old white guy. So in the future, maybe you’ll stop listening to me? I’m OK with that.
Podcasting Spins Off Something Brand New [Episode 227]
Sep 23, 2019 • 9 min
The big shift in media caused by podcasting is finally underway. And while we all may be marching mostly in the same direction right now, we’ll likely see more than a few spin-offs in the years to come.
Betting On Bits For Better Podcasting [Episode 226]
Sep 19, 2019 • 9 min
Robots are coming for our jobs in podcasting. Well, at least my job in podcasting. Actually though… only some of my job in podcasting. But here’s why I think that’s a good thing for all of us in podcasting.
Surviving The Cold War Of Podcast Advertising [Episode 225]
Sep 18, 2019 • 9 min
Will podcast advertising ever get a seat at the grown-up table alongside print, radio, television, and digital? Or are we stuck in obscurity and novelty forever, while the real money is spent elsewhere?
A Future Reckoning For The Podcast Ad Bubble [Episode 224]
Sep 17, 2019 • 7 min
I don’t think advertisers are ever going to get completely out of podcasting. But I do think there’s a reckoning coming for podcast advertising… and it might sting all of us.
Solving Future Podcast Discovery Problems [Episode 223]
Sep 16, 2019 • 7 min
The future of podcast discovery is bright; but only because the present of podcast discovery really sucks. But before you cheer too much for the future of podcast discovery, it might be a bit more dystopian than you want.
Exploring Podcasting’s Cost-Free Future [Episode 222]
Sep 12, 2019 • 8 min
You say “free hosting” like it’s a bad thing. And, sure, it mostly is today. But what happens when one major player in our space switches to FREE? It’s going to make a lot of current podcasting business models obsolete.
Frenzy or Famine: The Future of RSS in Podcasting [Episode 221]
Sep 11, 2019 • 9 min
Podcasting just wouldn’t be podcasting without the RSS feed. But while this flat text file is fundamental to podcasting today, is it powerful enough to power podcasting in the future?
Mitigating Future Threats To Hobbyist Podcasting [Episode 220]
Sep 10, 2019 • 9 min
Don’t let the news coverage of premium podcasting fool you. The bulk of podcasting — from production to consumption — will be done by hobbyists. But that doesn’t mean this “free” space is safe from future changes.
Premium Podcasting Will Soon Dominate The Short Head [Episode 219]
Sep 9, 2019 • 9 min
Break out your credit card, podcast listener. Because soon the best and most popular (yes, both of those) podcasts will cost you (and everyone else) to listen.
Podcasting Has A Hub-and-Spoke Problem [Episode 218]
Sep 5, 2019 • 9 min
Herding cats, corralling feral hogs… Pick your metaphor. But trying to force today’s new crop of podcast listeners to behave the way you want them to behave as just kind of… dumb. Welcome to the new world order, podcaster.
Let Your Podcast Live Where Your Audience Lives [Episode 217]
Sep 4, 2019 • 10 min
Today’s podcast listener is fed up with your drive-by attempts to capture their attention. To reach this new audience, your podcast episodes have to live where they live.
Be Where Today’s Podcast Listeners Expect You To Be [Episode 216]
Sep 3, 2019 • 9 min
People brand new to podcasting are from Mars, while us podcasting veterans are from Venus. No, we can’t meet in the middle. We need to get our asses to Mars! (👈 Total Recall reference for the uninitiated)
One Week Break - Aug 26, 2019
Aug 26, 2019 • 5 min
Yes, I’m going on break for a week. For all the right reasons.
How To Make Accessible Podcast Audio In 5 Easy Steps [Episode 215]
Aug 22, 2019 • 9 min
No, you do not have to compromise your artistic vision when making your podcast’s audio files accessible for those with hearing loss. Today: tips from professional audio engineers that show you exactly how to get it right on every episode of your show.
Make An Accessible Podcast With The Right Equipment & Environment [Episode 214]
Aug 21, 2019 • 8 min
To make a podcast accessible to those with hearing loss, you need to make some adjustments. Nothing crazy, but re-examining the equipment and your recording environment can help ensure you’re making accessible content.
Captioning Your Podcast With A Transcript For Those With Hearing Loss [Episode 213]
Aug 20, 2019 • 9 min
Transcripts for podcasting is a hot button topic. But if we want to make sure our content is accessible to every listener - even those with hearing loss - it shouldn’t be. So get off the “transcripts for SEO” kick and make a transcript for the right…
Hearing Loss, Accessibility, and Your Podcast [Episode 212]
Aug 19, 2019 • 9 min
You might think it odd that you need to keep the hearing impaired in mind as you’re creating audio. But as one of those who is hearing impaired, I would certainly appreciate it if you would keep us in mind.
Podcasting’s Two-and-a-Half-Men Problem [Episode 211 Bonus E]
Aug 17, 2019 • 8 min
The first ever interview on Podcast Pontifications!
Podcast Movement 2019 - Making Friends Will Make Podcasting Better [Episode 211D]
Aug 17, 2019 • 4 min
That’s a wrap for the show. But the friends made will last a lifetime.
Podcast Movement 2019 - A Little Hoarse & A Lot Of Awesome [Episode 211 Bonus C]
Aug 16, 2019 • 8 min
My voice is shot. Not from drinking or shouting, but from all the amazing conversations I’ve had with people who are really working hard to change podcasting for the better.
Podcast Movement 2019 - As It Turns Out, I Don’t Know Everything [Episode 211 Bonus B]
Aug 15, 2019 • 5 min
8 conversations that have over the moon about podcasting’s future.
Podcast Movement 2019 - This Changes Everything [Episode 211 Bonus A]
Aug 14, 2019 • 6 min
We’re at a turning point in podcasting. I can see it in the eyes of the vendors and attendees. Here’s what I learned at Day 1 of Podcast Movement 2019.
What To Expect From Podcast Movement 2019 [Episode 211]
Aug 12, 2019 • 4 min
It’ll be weird to attend and not speak at this podcasting conference. But I’m doing it for you! (And me!)
Advancing Podcasting At Big Events - On Stage Or In The Audience [Episode 210]
Aug 8, 2019 • 9 min
It’s a rite of passage for podcasters to attend a big podcasting event. Whether you’re a speaker at the event or just an attendee, it’s a perfect opportunity for you to help make all of podcasting better. Here are two ways to make the most of your time.
Becoming THE Local Podcast Advocate [Episode 209]
Aug 7, 2019 • 9 min
Changing podcasting for the better starts at home. What can you do specifically to help other local people where you live not just understand podcasting, but actually make podcasting better? Here are some ideas:
How To Be A Not-So-Pushy Podcast Pusher [Episode 208]
Aug 6, 2019 • 8 min
No, you can’t make every single podcast better (but wouldn’t that be cool?) What you can do is make sure that your friends, your co-workers, and the people you connect with every single day are all listening to great podcasts.
Guiding & Mentoring Junior Podcasters With Honesty & Expertise [Episode 207]
Aug 5, 2019 • 9 min
If we’re going to make podcasting better, we need to take our message to the masses. Because you’re a working podcaster, you’re the perfect person to do so! Just watch out for these pitfalls when you do.
Age & Treachery vs Youth & Skill In Podcasting [Episode 206]
Aug 1, 2019 • 9 min
To make a better podcast, you need to be a better podcaster, right? Listening to this show (and doing the work) will help, but… how long is that going to take? And is the advice of long-time podcasters always a good thing?
The Long & Short Of Better Podcast Episodes [Episode 205]
Jul 31, 2019 • 9 min
As the podcast producer, you get to decide how long your episodes should be. But if you’re aiming to make a better podcast, you should consider what your show’s potential listeners expectations, which are already set for everything else they do in a day.
How Long Does It Take To Make A Better Podcast? [Episode 204]
Jul 30, 2019 • 9 min
Like anything, making a better podcast takes time. Sure, spending more time on the craft of podcasting is probably a good idea. But how much time should you budget for your podcasting efforts, especially if you’re short on budget?
Expanding Your Podcasting Time-Horizon [Episode 203]
Jul 29, 2019 • 9 min
If you don’t look far enough ahead, podcaster, you may miss big trends or changes coming to the industry. Of course, if you look too far ahead, you might miss obstacles directly in front of you and stumble. The trick is striking a balance.
Getting Your Mind Right About Becoming A Podcasting Professional [Episode 202]
Jul 25, 2019 • 7 min
Knowing what it takes to go pro in the podcasting field is one thing, but actually following through with the commitment and the mindset that something altogether different. Listen up.
Cultivate The Right Connections To Become A Professional Podcaster [Episode 201]
Jul 24, 2019 • 9 min
Very few professionals achieve professional status on their own. It’s really no different in podcasting. The real trick is connecting with the right people who can help you reach the next level. But that’s not as easy or clear as you might think.
Upgrading Your Ability To Become A Pro Podcaster [Episode 200]
Jul 23, 2019 • 9 min
“Just start a podcast,” everyone says. “Rely on your natural talents and abilities,” everyone says. But if you want to take your show from amateur to pro, you might need more than your natural talent. You might need to level up your skills.
Turning Pro In Podcasting: A Reality Check [Episode 199]
Jul 22, 2019 • 8 min
Contrary to popular belief, you can go pro as a podcaster. But the jobs available in the world of pro podcasting probably look a little different than you’re thinking about. Which should be good news to you! Listen to this:
Understanding Your Podcast’s Most Important Growth Metric [Episode 198]
Jul 18, 2019 • 8 min
If you want your podcast to grow, obsessing over downloads, trying to influence social media metrics, or fretting over when people bail on your episodes won’t move the needle much. To track growth, you have to understand your show’s conversion rate.…
Spying On Your Listeners Can Improve Your Podcast [Episode 197]
Jul 17, 2019 • 9 min
How much would it help you understand your listeners’ behavior if you could actually watch them as they listened to an episode of your podcast? A lot, right? I’ve good news for you: you absolutely can, and it’s not even a little creepy.
Can Social Stats Track Your Podcast’s Growth? [Episode 196]
Jul 16, 2019 • 8 min
Social media isn’t going away anytime soon. Even podcasters have to deal with social media. But are we tracking the right social media metrics, and do those metrics indicate podcast growth? The answer may surprise you.
Overcoming Download Depression Syndrome [Episode 195]
Jul 15, 2019 • 9 min
Tracking downloads of your podcast can be really enlightening. It can also be really depressing. So let’s put this particular metric in a box start deal with “downloads” for what they really are.
Appeasing The Fickle Podcast Listener [Episode 194]
Jul 11, 2019 • 9 min
It should be easy for people who know how to listen to podcasts to listen to your podcast. No education required, right? I agree with you that it should be easy. But only if you’re doing your part, podcaster.
Turning Happy Accidents Into A Podcast Audience [Episode 193]
Jul 10, 2019 • 9 min
When podcasters think about random discovery, we assume people are looking specifically for podcasts. But in reality, people are just looking for topics. How do you make sure that your podcast (or better yet, your podcast’s episodes) a part of that…
Convincing Your Contacts To Listen To Your Podcast [Episode 192]
Jul 9, 2019 • 9 min
The people who you (or your business) communicate with on a regular basis may be the perfect people to listen to your show. You’d think getting your contacts - business or personal - to listen to your show would be easy. It’s not.
Design Your Podcast for the 75% Who Don’t Listen To Podcasts [Episode 191]
Jul 8, 2019 • 9 min
Let’s make your podcast better for your audience. Specifically, the audience who might have never, ever listened to a podcast before. You’re their first. Are you a good steward?
Season Two Starts… Now! [Trailer]
Jul 8, 2019 • 2 min
We’re back, with a vengeance and new focus on making podcasting… better.
Will Time Change Your Podcast? [Episode 190]
Jun 20, 2019 • 9 min
Time, perhaps, is our most precious resource as podcasters. What would you change about your show if you had unlimited time to spend on it, rather than being rushed each episode? Before you think it too crazy, give it a shot. At least in your mind.
Should You Grow A Big Podcast Or Work To Build A Better One? [Episode 189]
Jun 19, 2019 • 9 min
I am a big fan of the idea of growing a big podcast. But only if that makes sense for your podcast and/or your business. Chasing growth isn’t always the best move. Not because your show isn’t worthy, but because you may not be able to handle the business.
Can Old Podcasting Dogs Learn New Tricks? [Episode 188]
Jun 18, 2019 • 9 min
Podcasting turns 15 years old this summer. A whole lot has changed from then until now, including this chilling fact: The original vanguard is much, much older. Which means we run the risk of losing touch with podcasting today.
Sharing Is Caring (About Your Podcast) [Episode 187]
Jun 17, 2019 • 9 min
Podcasters want to make shows so fantastic our listeners are compelled to share our work. So I’m puzzled when great shows fail to do the basics, making that way too hard on their fans (especially when it’s easy to get it right)! Here’s how to fix it:
The Advancing Podcasting Party Wants YOU! [Episode 186]
Jun 13, 2019 • 9 min
As much as I love podcasting, there are a variety of changes needed to make podcasting better for podcasters and our listeners. Those changes require others who also want to help make podcasting better. Want to join us in the Advancing Podcasting Party?
What SpaceX Webcasts Can Teach Podcasters [Episode 185]
Jun 12, 2019 • 9 min
SpaceX has become masters of not only it putting things into space, but, bringing them back down safely. Surprisingly, there are lessons podcasters can learn from how SpaceX talks to their audience.
Poking Holes In Your Podcasting Plan [Episode 184]
Jun 11, 2019 • 9 min
All you have to do to be successful at podcasting is a) make great content, b) attract a big audience, and then c) rake in the dough. Yeah. If it were that easy, we’d all do it. Here’s why we don’t.
Are You Podcasting On Purpose? [Episode 183]
Jun 10, 2019 • 8 min
There are lots of reasons to start a podcast (And to keep it going!) Whatever reason you’ve chosen, that’s your purpose. Assuming, that is, you actually know the reason and purpose behind your podcast. Do you?
What To Do When You’re Overwhelmed By Podcasting Changes [Episode 182]
Jun 6, 2019 • 2 min
With all the news coming out about Apple Podcast’s changes, Spotify’s changes, and seemingly every other podcasting service also changing… It’s just exhausting. Do you need a break?
Solving Podcast Discovery With Lists & Search [Episode 181]
Jun 5, 2019 • 9 min
Podcast discovery is getting a shot in the arm. Search results that are actually good for podcasts, and in-app human-curated lists. Neither is fully released, but history can help us understand how these two competing methods of podcast discovery may…
What Apple’s Big Changes From WWDC19 Mean For Your Podcast [Episode 180]
Jun 4, 2019 • 9 min
Yesterday was the keynote address from Apple’s developers’ conference. As expected, they announced several changes that will impact podcasters. Here’s exactly what you need to do right now.
Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179]
Jun 3, 2019 • 9 min
We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.
3 Reasons To Make A Bold Podcast in 2019 [Episode 178]
May 30, 2019 • 9 min
Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the later, with one caveat and three supporting reasons why.
It’s Not OK For Your First Business Podcast To Suck [Episode 177]
May 29, 2019 • 9 min
If you’ve written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.
Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]
May 28, 2019 • 9 min
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?
The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]
May 23, 2019 • 9 min
Instagram stole the idea of Stories from Snapchat. Can podcasters steal it again to provide a new approach to (and service for) podcasting?
Will The Algorithm Love Your Podcast? [Episode 174]
May 22, 2019 • 9 min
Algorithms will soon infect podcast just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
Making Room For Purposely Tiny Podcasts [Episode 173]
May 21, 2019 • 9 min
Podcasting is the next big revolution. Or is it? Maybe the word big, and all the assumptions that come with that word, is holding more than one podcaster back.
What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172]
May 20, 2019 • 9 min
Which do you think is bigger: the series finale of Game of Thrones or the Indy 500? Both have great lessons for business-focused podcasters.
3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171]
May 16, 2019 • 9 min
As a business owner, you know how to make sure your business brand is on point. Here’s how to apply those same techniques to your business-focused podcast.
How To Produce A Podcast On Your Business’ Schedule [Episode 170]
May 15, 2019 • 9 min
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that’s not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
Going Business-First With Your Podcast Is A Smart Business Move [Episode 169]
May 14, 2019 • 9 min
What’s in your podcast says a whole lot about your brand. So why not go business-first to set your show apart from the rest? (Hint: your potential customers will love it!)
Is Podcasting Harming Your Brand? [Episode 168]
May 13, 2019 • 8 min
A podcast can be a great way to add to the brand you’ve worked hard to build. But a poorly executed show can quickly undo all that good will and actively damage your brand irreparably.
Google Just Made Podcast Websites Really, Really Important [Episode 167]
May 9, 2019 • 9 min
Google has finally incorporated podcast episodes in search results in listings that are playable directly from SERPs (search engine results pages).
The Business Case For Ignoring Podcast Statistics [Episode 166]
May 8, 2019 • 9 min
How much time are you wasting looking at your business-focused podcast’s stats?
Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165]
May 7, 2019 • 9 min
The intro of your show is incredibly important for setting the style and the tone of your program. But trends are changing. Are you keeping up?
Is Podcasting Wrong About Time-Shifted Media? [Episode 164]
May 6, 2019 • 9 min
A new wave of shows releasing episodes at a very specific time of the day has me questioning some long-held notions.
How Facebook’s Pivot to Privacy Will Impact Your Podcast [Episode 163]
May 2, 2019 • 9 min
Zuck & Co seem committed to killing your Facebook Timeline. That’s gonna leave a mark on your podcast promotional efforts.
It’s OK To Let Podcasting Changes Pass You By… For Now [Episode 162]
May 1, 2019 • 7 min
Two quick survival tips for podcasters overwhelmed by the increasing rate of change.
Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161]
Apr 30, 2019 • 8 min
You say “free podcast hosting” like it’s a bad thing… (and so have I!)
A Podcaster’s Guide To A Podcast Purge [Episode 160]
Apr 29, 2019 • 9 min
Out with the old and in with the new, podcaster!
Podcast Copyright & Syndication In Conflict [Episode 159]
Apr 25, 2019 • 9 min
Sure we want our podcasts to be where listeners are. Well, as long as that makes good business sense for you.
Upgrading Your Podcast: Incremental or Overhaul? [Episode 158]
Apr 24, 2019 • 8 min
Knowing how much you should spend is every bit as important as how much you can.
How Podcasters Can Win The Podcast App War [Episode 157]
Apr 23, 2019 • 9 min
The only way to win the game is… to play everywhere!
Do You Need A Podcast Hygienist? [Episode 156]
Apr 22, 2019 • 8 min
The strange connection between ID3 tags and flossing.
Making Room For Dissent In Podcasting [Episode 155]
Apr 18, 2019 • 9 min
Yes, group-think happens even in diverse industries like podcasting.
Pitching Your Podcast To Non-Listeners [Episode 154]
Apr 17, 2019 • 9 min
Ways to convince your customers/contacts to give your podcast a chance, even if they don’t listen to podcasts on the regular.
Leaning Into The Love Of Your Podcast [Episode 153]
Apr 16, 2019 • 9 min
You get to define pride, success, and the right level of effort. Not me.
Downward Spiral From Leadership To Legacy [Episode 152]
Apr 15, 2019 • 8 min
How to fight the fear and stay in a leadership role in podcasting.
The Growing Trend Of Not Subscribing To Podcasts [Episode 151]
Apr 11, 2019 • 9 min
Many listeners of podcasts are happily consuming podcasting content without clicking the subscribe option… ever.
Re-Establishing A Podfaded Show [Episode 150]
Apr 10, 2019 • 9 min
Three steps for bringing a podcast back from the dead. (No, it’s not about zombies!)
Daily Podcasting: Should You Make The Switch? [Episode 149]
Apr 9, 2019 • 9 min
Do you have what it takes to give your listeners 5x more content than you deliver today?
Broadcasters Killed The Podcasting Star [Episode 148]
Apr 8, 2019 • 8 min
Radio and podcasting aren’t as oil and water as you think.
Control The Future Of Your Podcast [Episode 147]
Apr 4, 2019 • 9 min
No crystal ball needed. Just three skills you can start working on today.
Control The Listener Experience Of Your Podcast [Episode 146]
Apr 3, 2019 • 8 min
Who controls whether someone listens to your podcast or not? You do. [L:iS]
You Control The Quality Of Your Podcast [Episode 145]
Apr 2, 2019 • 8 min
Great content doesn’t require great gear. Just a quality-minded person at the helm.
Controlling Your Podcasts’ Distribution [Episode 144]
Apr 1, 2019 • 9 min
Just because you can now distribute every episode of your show to every distribution point… should you?
Changes To Podcasting Are Just Getting Started [Episode 143]
Mar 28, 2019 • 9 min
How to stay updated without driving yourself crazy. I hope?
Change Your Mind About Your Podcast [Episode 142]
Mar 27, 2019 • 7 min
Getting to the “Why” and “What” behind your podcasting efforts.
Change Your Podcast Hosting Relationship [Episode 141]
Mar 26, 2019 • 8 min
Why you need to cozy up to the company that keeps your podcast alive.
Change Your Location, Change Your Podcast [Episode 140]
Mar 25, 2019 • 8 min
Why physical changes to your podcasting process are good for your listeners’ brains.
APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139]
Mar 21, 2019 • 9 min
If everyone is creating, will anyone be listening?
APODcalypse: What If Podcasting Fails… Again? [Episode 138]
Mar 20, 2019 • 8 min
Podcasting isn’t new to failures and false starts. But can it survive a really, really big one?
APODCalypse: The Downfall Of Free Podcasts [Episode 137]
Mar 19, 2019 • 9 min
VCs will pressure podcasting to make even bigger returns. Will their focus on money squeeze out the free podcast content once and for all?
APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]
Mar 18, 2019 • 9 min
When robots figure out how to search audio, you can bet black-hatters will be there to game the results.
Focus On Business Goals With Your Podcast [Episode 135]
Mar 14, 2019 • 9 min
Sure, you have goals for your podcast. But how do those track back to measurable business goals?
Focus On Your Audience [Episode 134]
Mar 13, 2019 • 9 min
Stop making these two mistakes when talking to your audience, podcaster.
Focus on One Topic All Season Long [Episode 133]
Mar 12, 2019 • 8 min
Avoid burnout and make a better podcast? What’s not to love?
Focus Collaboration For Focused Audience Growth [Episode 132]
Mar 11, 2019 • 9 min
Focus Collaboration For Focused Audience Growth
Exploring Podcasting’s Explosive Growth In 2018 [Episode 131]
Mar 7, 2019 • 9 min
Triton Digital’s Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018.
Picking Sides In The Politics Of Podcasting [Episode 130]
Mar 6, 2019 • 9 min
Forget left vs right. In podcasting, it’s all about Advancing vs Conventional. Which side is right for you?
How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]
Mar 5, 2019 • 9 min
Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell
Open Rate: Podcasting’s Forgotten Metric [Episode 128]
Mar 4, 2019 • 9 min
It’s easy to tell what percentage of your audience actually listens to your show. But are you ready for that harsh reality?
Stop Not Marketing Your Podcast [Episode 127]
Feb 28, 2019 • 9 min
Want your podcast to succeed as a business? Treat it like one.
Stop Competing With Your Guests [Episode 126]
Feb 27, 2019 • 9 min
How do you inject enough of “you” into an episode and still let your guest’s knowledge/story shine through? It’s not easy…
Stop Ignoring Your Podcast’s Sound Quality [Episode 125]
Feb 26, 2019 • 9 min
Because it’s 2019, and your clients and listeners deserve better from you.
Stop Trying To Run Ads On Your Podcast [Episode 124]
Feb 25, 2019 • 8 min
Don’t see your self short and miss out on better opportunities for your show.
Introducing The 7 Minute Mentor
Feb 22, 2019 • 9 min
You like short, forward-thinking, business-focused content, right? Then you’ll love this.
Podcasting Intrapreneurs Wanted [Episode 123]
Feb 21, 2019 • 9 min
Entrepreneurs got us this far. Now we need some podcasting natives to make the next wave of changes.
Getting Past Podcasting’s Linear Past [Episode 122]
Feb 20, 2019 • 9 min
How the future might (finally) bring real choice to listeners of podcasts.
Do Subscriptions Help Or Hurt Podcasting? [Episode 121]
Feb 19, 2019 • 9 min
Making the case for something other than all-you-can eat.
Upping The Sound Quality Of Podcasts [Episode 120]
Feb 18, 2019 • 8 min
How smart speakers and active listening will create the perfect podcast listening experience for you.
The Coming Wave of Custom Podcast Apps [Episode 119]
Feb 14, 2019 • 9 min
When you’re pushing more than just audio content to an app, are you still a podcaster? Who cares!
Are Podcasts Worth Paying For? [Episode 118]
Feb 13, 2019 • 9 min
Paid podcasting may just be the thing to push podcasting over the top in America.
The Future of Video In Podcasting [Episode 117]
Feb 12, 2019 • 9 min
Will video-focused podcasters ever overtake audio-only shows?
Live Podcasting Is Not Dead Simple [Episode 116]
Feb 11, 2019 • 9 min
Podcasting is sort of the antithesis of live radio. But those lines are blurring.
“Spotify Is Changing Podcasting! What Should My Podcast Do?” [Episode 115]
Feb 7, 2019 • 9 min
Exactly what podcasters should do in light of the sweeping changes Spotify is making in podcasting.
Podcasting’s Unlikely Social Sharing Savior: Spotify [Episode 114]
Feb 6, 2019 • 8 min
Soon Facebook, Twitter, and LinkedIn might support native audio uploads.
Pride, Prejudice, & Podcasting [Episode 113]
Feb 5, 2019 • 8 min
Friends will forgive your little foibles. The public will judge you for it.
Moving Podcasting From Big Joke To Big Deal [Episode 112]
Feb 4, 2019 • 9 min
Are we finally getting to the place where podcasting is seen as serious content play?
Your Podcast Needs A Loyalty Program [Episode 111]
Jan 31, 2019 • 9 min
Reward your most loyal listeners and reap the benefits for your podcast.
Podcasting Needs Better Standards [Episode 110]
Jan 30, 2019 • 9 min
Let’s remove the non-artistic choices from the process of podcasting, OK? It’s 2019. This should be working better by now.
How To Stop Google From Ignoring Your Podcast [Episode 109]
Jan 29, 2019 • 9 min
Google would love to love your content, if only you’d let them.
Acute Solutions to Chronic Problems of Listener Growth [Episode 108]
Jan 28, 2019 • 9 min
Why short-term spikes might do more harm than good for you show.
When Robots Attack Podcasting! [Episode 107]
Jan 24, 2019 • 9 min
Loads of automation are already built in to modern podcasting. That’s a trend that will continue.
Unmeasurable Metrics: Seeking Serendipity [Episode 106]
Jan 23, 2019 • 9 min
How not to be so rigid with your show that you miss out on opportunities.
The Art of Being Specifically Selfish [Episode 105]
Jan 22, 2019 • 8 min
How to stay focused on the things that truly matter (and how to measure them!)
It Will Never Be Easier To Make A Good Podcast [Episode 104]
Jan 21, 2019 • 9 min
There’s a reason you won’t find an “Easy” button on your latest podcasting gadget.
Exposing Your Business’ Podcast To The Public [Episode 103]
Jan 17, 2019 • 9 min
Stop hiding your business’ podcasting efforts. Showcase it to your customers and the world!
How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]
Jan 16, 2019 • 9 min
Though negotiating bar tabs is up to you.
Will Podcasting Ever Become A Growth Channel? [Episode 101]
Jan 15, 2019 • 9 min
Probably not in the way you think. But there are better ways.
Finding Your Groove & Escaping The Rut [Episode 100]
Jan 14, 2019 • 8 min
Routines are good until they start limiting your vision. Know the signs.
Are You Making A Podcast or A Can Of Beans? [Episode 99]
Jan 10, 2019 • 9 min
Easy ways (to say, not implement) to make sure you keep commoditization at bay with your podcast.
Building Resilience Into Your Podcast [Episode 98]
Jan 9, 2019 • 9 min
The case for making it easy for your podcast to recover from someone else’s failed business.
In Defense of Seasons [Episode 97]
Jan 8, 2019 • 9 min
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
From Streaming Audio To Revenue Streams [Episode 96]
Jan 7, 2019 • 9 min
It’s easy to launch a Patreon account for your podcast. But should you?
Promoting Your Podcast To The Clueless [Episode 95]
Jan 3, 2019 • 9 min
More people don’t listen to podcasts than do, so don’t think podcasting experts have all the answers.
Why A Business Podcast Is Better Than A Website [Episode 94]
Jan 2, 2019 • 8 min
Breathing new life into your static values and mission statements with a podcast.
2-Question Web-Presence Test [Episode 93]
Dec 20, 2018 • 9 min
Part 4: Know Your Podcast, Know Yourself
Eliminate The Bad Sounds [Episode 92]
Dec 19, 2018 • 9 min
Part 3: Know Your Podcast, Know Yourself
First & Last Impressions [Episode 91]
Dec 18, 2018 • 9 min
Part 2: Know Your Podcast, Know Yourself
Title, Description & Image [Episode 90]
Dec 17, 2018 • 9 min
Part 1: Know Your Podcast, Know Yourself
2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]
Dec 13, 2018 • 9 min
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That’s a good thing!
Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]
Dec 12, 2018 • 8 min
You gotta have all three — on every episode — if you really want to connect with your audience.
10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]
Dec 11, 2018 • 9 min
It’s not a question of “if” but “when” something in the podcast supply chain breaks. Are you prepared?
How Disney+ Will Impact Podcasting [Episode 86]
Dec 10, 2018 • 8 min
The coming discovery problem for video will be a boon for audio-only podcasters.
Podcasting’s Missing Porn Problem [Episode 85]
Dec 6, 2018 • 9 min
What stops porn from taking over podcasting, and how that might change in the future.
Using VC Money To Quit Your Day Job [Episode 84]
Dec 5, 2018 • 9 min
How to leverage that money for your own success.
Podcasting’s Holiday Paradox [Episode 83]
Dec 4, 2018 • 9 min
To break or not to break for the holidays?
The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]
Dec 3, 2018 • 9 min
An annual reminder that the podcasting scene has changed drastically in the last couple years. Are your processes still relevant?
Entanglement with Podcasting’s Gatekeepers [Episode 81]
Nov 29, 2018 • 10 min
Podcast hosting companies didn’t mean to become gatekeepers, but here we are.
600K+ Reasons Podcasters Can’t Organize [Episode 80]
Nov 28, 2018 • 9 min
Hint: There’s a lot of us. And we don’t have many common goals.
Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]
Nov 27, 2018 • 10 min
Why you should start rewarding your loyal listeners now, even though it’s hard.
Cooking Up A Podcast With Leftovers [Episode 78]
Nov 26, 2018 • 9 min
Repurposing content is a great way to feed your podcast.
Podcasting Is The New Book Publishing [Episode 77]
Nov 21, 2018 • 9 min
How skipping the printing press may be the best thing for your career.
Play For Free Or Pay Your Fee? [Episode 76]
Nov 20, 2018 • 9 min
Unconventional thoughts on how to make a successful podcast without having a blockbuster show.
Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75]
Nov 19, 2018 • 9 min
Why audio aggregation apps should command more of your attention, podcaster.
Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74]
Nov 15, 2018 • 9 min
How to break your own bubble to make better episodes of your show.
Your Podcast Is Bigger Than Your Feed [Episode 73]
Nov 14, 2018 • 9 min
Are new players like Pandora big enough to change the fundamental nature of podcasting? Yes. And that’s a good thing.
Has Google Given Up On Podcasting? [Episode 72]
Nov 13, 2018 • 9 min
Or do they see a different vision of the future than what many podcasters assume?
Searching For Your Podcast’s Niche [Episode 71]
Nov 12, 2018 • 9 min
Good news: people are already telling you exactly what they would like in your podcast.
Don’t Let A Hacker Steal Your Podcast [Episode 70]
Nov 8, 2018 • 9 min
The 10-minute fix to make sure bad actors don’t ruin that good thing you’ve got going.
Merging Your Way To Podcasting Competency [Episode 69]
Nov 7, 2018 • 9 min
How companies and producers can join forces to make an instant podcast hit.
Is The “Just Launch” Mentality Bad For Podcasting? [Episode 68]
Nov 6, 2018 • 9 min
One man’s struggles with being honest… to a fault.
Niche-ing Down On Daily Podcasts [Episode 67]
Nov 5, 2018 • 9 min
Five things to consider before you start recording your daily podcast.
Relating America’s Car Obsession To Its Dominance In Podcasting [Episode 66]
Nov 1, 2018 • 9 min
Rethinking the value of creating content and the Sunday driver.
No, Podcasting Hasn’t Jumped The Shark. But… [Episode 65]
Oct 31, 2018 • 9 min
… there are a few troubling trends that you might want to watch out for.
EATing Your Way To A Successful Podcast [Episode 64]
Oct 30, 2018 • 9 min
How experts with authority can build trustworthiness with their podcast.
Don’t Micromanage The Future Out Of Your Podcast [Episode 63]
Oct 29, 2018 • 9 min
It’s good to be informed and to ask questions. But sometimes, you just have to trust your podcast consultant.
Atomizing Your Podcast [Episode 62]
Oct 25, 2018 • 9 min
“How do you eat an elephant? One bite at a time”. Many new or would-be podcasters find filling content every week rather daunting.
What NOT To Put In Your Podcast Outro [Episode 61]
Oct 24, 2018 • 9 min
Three things to think about, and one thing to never, ever do.
Podcasting Over The Intranet? [Episode 60]
Oct 23, 2018 • 9 min
Making hyper-niche content that humanizes your company communications.
Overcoming Podcasting’s Creativity Paradox [Episode 59]
Oct 22, 2018 • 9 min
How adding artificial constraint helps you be more creative with your show.
Embracing Podcasting’s Punk Rock Roots [Episode 58]
Oct 18, 2018 • 9 min
Without wearing a spiked collar under your business shirt.
The Art Of Renting Out Your Podcast [Episode 57]
Oct 17, 2018 • 9 min
Because you deserve a break from your podcast. Why not give someone else a break with it?
You, We, and The Audience Makes Three [Episode 56]
Oct 16, 2018 • 8 min
Because the words used on your show to talk about those three entities matter.
Choose Your Own Future, Podcaster! [Episode 55]
Oct 15, 2018 • 9 min
There are pitfalls to letting a podcast aggregator do too much for you.
The Rise And Fall of Podcast SEO [Episode 54]
Oct 11, 2018 • 9 min
Why efforts to game podcast algorithms are doomed.
My Podcast Can Beat Up Your Facebook Live [Episode 53]
Oct 10, 2018 • 9 min
Most video views are only for a few seconds. Podcasting? Almost all. We win.
What’s The Frequency, Podcaster? [Episode 52]
Oct 9, 2018 • 9 min
3 things to consider to find the right publishing cadence for your podcast.
In Support of Single-Issue Podcasting [Episode 51]
Oct 8, 2018 • 9 min
Don’t fall into the trap of thinking your listeners (or potential listeners) are monolithic.
Building Community for Your Business Podcast [Episode 50]
Oct 4, 2018 • 9 min
Businesses have a built in community just waiting to be “activated” — their customers!
Science Says Monkey With Your Podcast [Episode 49]
Oct 3, 2018 • 9 min
4 actions to help you keep your audience’s brains engaged with your podcast.
Podcast Experts Are Not Your Friends [Episode 48]
Oct 2, 2018 • 9 min
We have our own agendas, and they may not line up to your objectives.