TrendSpotting: Leveraging Marketing Experience & Data Science To Identify Macro Trends

TrendSpotting: Leveraging Marketing Experience & Data Science To Identify Macro Trends

searchmetrics.com
Leveraging Marketing Experience & Data Science To Identify Macro


Google’s unique ranking factors for the eCommerce industry
Apr 15 • 15 min
In today’s hyper-competitive market, you need access to specific data to outperform the competition. Renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure…
Channel Battles: Growth Hacking vs Brand Marketing
Jan 3 • 38 min
Join us as we kick off first ‘Channel Battle’ episode, where we’re going to discuss how marketers should think about the balance of seemingly conflicting marketing channels and their approaches. This week we tackle Growth Hacking versus building brand…
The intersection of Data Science, AI, and Machine Learning
Dec 27, 2018 • 28 min
Join us for Modern Marketing Month as we continue our investigation into the overlapping trends of artificial intelligence, machine learning, marketing automation, and data science with Marcus Tober, the CIO and founder of Searchmetrics. -transcript-…
Marketing Automation for Relationship-Based Marketers
Dec 20, 2018 • 26 min
Join us for Modern Marketing Month as we work to understand the relationship between marketing automation, machine learning, and data science, specifically focusing on the personal relationship that companies can build using marketing automation.…
TrendSpotting with Scott McLin of Sojern
Dec 13, 2018 • 27 min
Join us for Modern Marketing Month as we discuss the opportunities presented by performance marketing with Scott McLin of Sojern. Scott McLin is a product leader well known for his ability to build cross-functional, scalable, machine learning-driven…
TrendSpotting with Dan Faggella, CEO of Emerj
Dec 6, 2018 • 34 min
Modern Marketing Month - Join us as we discuss just how far away we really are from true Artificial Intelligence with Dan Faggella, CEO of Emerj. - Episode Transcript -…
TrendSpotting with Magnus Unemyr, AI and Marketing Automation Consultant
Nov 29, 2018 • 26 min
Modern Marketing Month — Join us as we discuss AI, Machine Learning, Data Science, & Marketing Automation with Magnus Unemyr, an AI and Marketing Automation consultant. - Episode Transcript -…
TrendSpotting with Lance Walter, CMO Neo4j
Nov 15, 2018 • 34 min
Today, we’re going to hear from Lance Walter, CMO of Neo4j. We’re excited to talk to him about how smart marketers are managing through the ever changing landscape of marketing and the evolution of connected data - Episode Transcript -…
TrendSpotting with Erik Larson, Founder and CEO Cloverpop
Nov 8, 2018 • 43 min
Today, we’re going to hear from one of the most well-known and respected marketers in the B2B SaaS space, Erik Larson, Founder and CEO of Cloverpop. We’re excited to talk to him about how smart marketers are managing increasingly diverse and complex…
TrendSpotting with Hiten Shah
Nov 1, 2018 • 50 min
Today, we’re going to hear from one of the most well-known and respected marketers in the B2B SaaS space. Hiten Shah is a serial entrepreneur, who has founded marketing, analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg and…
Welcome to the TrendSpotting Podcast
Oct 12, 2018 • 23 min
What do Marketing Automation, Deep Learning, Globalization, Bitcoin Processing and Millennials have in common? They are all macro and micro trends that are disrupting the digital marketing mix! Join us as we take a deeper dive into these top 5 trends to…