Messenger Mastermind

Messenger Mastermind

messengermastermind.co
The marketing world is changing. Conversational Marketing is the future and its evolution is moving faster than any other channel. Get ahead of your competition now and dominate messenger with actionable tactics from multimillion dollar businesses that are leading the way. Topics discussed: Facebook Messenger, Chat Bots, Messenger Marketing, Strategic Messenger Campaigns, Messenger Strategies used by 7 and 8 Figure Companies.


Ep. 77 Turning Tik Tok Virality into Profits with Jason and Nick from Popl
Aug 11 • 34 min
In this episode, Jeremy talks to Jason Alvarez-Cohen and Nick Eischen, co-founders of Popl from going viral on TikTok to scaling their Shopify business. We dive into how TikTok works, using TikTok ads, and finding the right mentors and advisors. Find out…
Ep. 76 Building a Community-Driven Brand with Addie Elabor from DIYANU
Aug 4 • 40 min
In this episode, Jeremy talks to Addie Elabor the Founder of Diyanu about building a profitable business and giving back to the community. The power of giving back, the impact of Covid-19, the role of Facebook groups, and the counterintuitive approach of…
Ep. 75 From Amazon to Subscription Ecommerce with Lee Veldkamp from Simply Earth
Jul 28 • 36 min
In this episode, Jeremy talks to Lee Veldkamp the Founder of Simply Earth about the transitioning from an Amazon seller to DTC subscription box model. The role education plays in marketing, how power purchasers accelerate your revenue and many other…
Ep. 74 Lessons Learned from 20 years in Email with Jason Boehle from QuaGrowth
Jul 21 • 37 min
In “Lessons Learned from 20 years in Email”, Jeremy talks to Jason Boehle from QuaGrowth about the changes in Email over the last 20 years and what’s working right now. Jason discusses the tactics he uses for his 7-figure clients, how to re-engage…
EP 73: The Best Lead Magnets to Build Your Business
Jul 14 • 22 min
In “The Best Lead Magnets to Build Your Business”, the Messenger Mastermind team discusses how to use lead magnets to increase your opt in capture. The team talks about why it’s important to spend time finding the best lead capture, different methods for…
Ep 72: What DTC brands need to know about Retail with Matt Cereno from Greenline
Jul 8 • 55 min
In “What DTC brands need to know about Retail”, we talk with Matt Cereno from Greenline to discuss how DTC companies can make the transition to retail to drive their brand exposure. Matt talks to us about how he started out, how to know the best channels…
EP 71: Money on the Table. Optimizing your Carts for more profits.
Jul 1 • 27 min
In “ Money on the Table. Optimizing your Carts for more profits.”, we discuss the different tools companies use to increase Average Order Revenue through the cart. We talk about the impact of trust badges, the different methods of carts, which companies…
EP 70: Scaling Youtube Videos to 7-Figures with Lewis Fausett
Jun 23 • 41 min
In “Scaling Youtube Videos to 7-Figures” Jeremy talks with Lewis Fausett of Fausett Management about how a content driven Youtube channel led to success for Patrick Adair Designs. In this episode Fausett and Jeremy discuss building a business of physical…
EP 69: How To Collect and Leverage UGC with Chris Meade of Crossnet
Jun 10 • 37 min
In “How To Collect and Leverage UGC,” we sit down with Chris Meade of Crossnet to discuss how he uses social media to collect and leverage User Generated Content (UGC) to drive sales of his revolutionary game, Crossnet. Chris talks to us about how he…
EP 68: Survival of the Fastest with Brian Long of Attentive
May 22 • 35 min
In “Survival of the Fastest,” Jeremy speaks with Brian Long, CEO and founder of Attentive SMS. Long tells us about how to use SMS to navigate this COVID crisis, how to stay compliant, and how sites are moving away from mobile apps in favor of improved…
EP 67: Why You Need Owned Channels Now More Than Ever with Dave Gerhardt of Privy
May 13 • 45 min
In “Why You Need Owned Channels Now More Than Ever,” Jeremy speaks with Dave Gerhardt of Privy and was lucky enough to be a guest on the Ecommerce Marketing Show. They talk owned channels, what SMS tactics you should be taking today, and how you can set…
EP 66: The End of Stores? The E-commerce Tsunami Is Coming with Jake Cohen of Klaviyo
May 6 • 56 min
In “The End of Stores? The E-commerce Tsunami Is Coming,” Jeremy speaks with Jake Cohen, Director of Product Management at Klaviyo about the 2020 e-commerce forecast (and beyond). Cohen tells us about the data that Klaviyo has collected that can help us…
EP 65: Converting More Existing Site Traffic with Rob Hammett of Justuno
Apr 28 • 40 min
In “Converting More Existing Site Traffic,” Jeremy sits down with Rob Hammett, Director of Solutions for Justuno. They discuss how the big brands are boosting conversion rate optimization during the COVID crisis and converting more site traffic from…
EP 64: Instant Exposure on YouTube with Brett Curry of OMG Commerce
Apr 21 • 53 min
In “Instant Exposure on YouTube,” we sit down with Brett Curry, Founder and CEO of OMG Commerce, about his YouTube strategy that gets his clients noticed on the platform. We discuss the best placements, best types of creatives, and most common strategies…
EP 63: Increasing Conversion Rate Through Exceptional Customer Service with Lucas Walker of Gorgias
Apr 15 • 38 min
In “Increasing Conversion Rate Through Exceptional Customer Service,” we interview Lucas Walker, Head of Partnerships at Gorgias. Lucas lays out how excellent customer service can lead to increased conversions, increased return customers, and additional…
EP 62: Keys To Writing Killer Copy With Dave Gerhardt, CMO of Privy
Apr 10 • 46 min
In “Keys To Writing Killer Copy,” the Messenger Mastermind team interviews Dave Gerhardt, CMO of Privy, about his copywriting skills and his unbelievable content. We cover the “First Line Second Line” strategy, how to repurpose content, and how his mind…
EP 61: Increase Conversion Rate and AOV with a Buy Now Pay Later Program
Apr 7 • 20 min
In “Increase Conversion Rate and AOV with a Buy Now Pay Later Program,” the Messenger Mastermind Team dives deep into the world of Buy Now Pay Later Programs for your ecommerce store. We discuss which program will work for you, the pros and cons of BNPLs,…
EP 60: The Changing Landscape of SMS and How It May Affect Your Business
Mar 31 • 19 min
In “The Changing Landscape of SMS and How It May Affect Your Business,” the Messenger Mastermind team discusses some recent changes to the SMS channel and how the benefits will trickle to your business. We speak about pricing change, platform competition,…
EP 59: Effectively Leading Your Company Through The COVID Crisis
Mar 26 • 29 min
In “Effectively Leading Your Company Through The COVID Crisis,” we discuss the supply chain, staffing, and financing portions of your business. We talk about where should you be focusing, where should you be saving, and where you should be looking for…
EP 58: How to Navigate Paid Ads, Content & Owned Channels During The COVID Crisis
Mar 24 • 25 min
In “How to Navigate Paid Ads, Content & Owned Channels During The COVID Crisis,” the Messenger Mastermind team puts together the strategy you will need to stay afloat during the COVID Crisis. We cover messaging, tone, placements, and objectives in the…
EP 57: Optimize & Segment Your Abandon Cart Messaging For Hidden Revenue
Mar 17 • 14 min
In “Optimizing Your Abandon Cart Messaging For Additional Revenue,” we discuss the importance of segmenting what messages your customers receive during your abandonment sequences. The team shares their results of several case studies segmenting abandon…
EP 56: Instantly Increase Your Email Revenue With Christopher Maroney-Petitt
Mar 11 • 30 min
In “Instantly Increase Your Email Revenue,” we speak with Christopher Maroney-Petitt of Ecom Growers about how to maximize your email revenue through advanced segmentation. We cover how often you should be emailing, how to focus on your best segments to…
EP 55: How 7 and 8-Figure Brands Structure FB Ad Accounts
Mar 4 • 30 min
In “How 7 & 8-Figure Brands Structure FB Ad Accounts,” the Messenger Mastermind team dive into the prospecting and retargeting relationship, what creatives to use where, and why you should spend on your past purchasers. The team also leaves you with an…
EP 54: What’s Working On Facebook Right Now With Kevin Urrutia
Feb 25 • 25 min
In “What’s Working On Facebook Right Now With Kevin Urrutia,” we speak with Kevin Urrutia of Voy Media and host of the Digital Marketing Fastlane Podcast about what is working in Facebook Advertising right now. We cover some popular campaign strategies,…
EP 53: Why We Hate Amazon
Feb 18 • 28 min
In “Why We Hate Amazon,” the team discusses the cons and pros of Amazon. We discuss why you need to diversify your sales to not heavily depend on Amazon, the hidden costs of selling on Amazon, and how you can take control and get your customers to your…
EP 52: How To Instantly Increase Engagement On Your FB Ads
Feb 11 • 22 min
In “How To Instantly Increase Engagement On Your FB Ads,” the Messenger Mastermind team discusses the newest ad placement that will allow you to increase the productivity of your FB ads. We discuss the new interactive Poll Ad placement, how you should use…
EP 51: Why We Are Obsessed With Personality Tests
Feb 6 • 26 min
In “Why We Are Obsessed With Personality Tests,” we discuss our latest obsession, Personality Tests. We cover one of the most popular personality tests, the Enneagram. The team discusses how we use the Enneagram test to learn about our customers, build a…
EP 50: Optimized Mobile Shopping with Kurt Elster
Jan 28 • 41 min
In “Optimized Mobile Shopping,” we speak with Kurt Elster of the Unofficial Shopify Podcast about optimizing the mobile shopping experience for your store. We break down the importance of scanability, optimizing your Product Detail Pages, the myth of load…
EP 49: Lessons From 12 Years of Messaging for Non-Profits w/ Michael Sabat
Jan 21 • 35 min
We talk to Michael Sabat of @mssg about what he’s learned from twelve years of Conversational Marketing in the non-profit space. We tackle how SMS and Messenger have been working effectively in the non-profit space, and the transferable lessons that you…
EP 48: Boost Your SMS Opt-Ins | The New 2-for-1 Method
Jan 14 • 15 min
In “Boost Your SMS Opt-Ins | The New 2-for-1 Method,” the Messenger Mastermind team discusses how to use the 2-for-1 method to increase your SMS opt-ins and drive revenue to your store. The team dives into the top ways to increase your SMS opt ins, as…
EP 47: What’s Next? How To Thrive as a Marketer in 2020
Jan 7 • 34 min
In “What’s Next? How To Thrive as a Marketer in 2020,” the Messenger Mastermind team does a brief recap of the 2019 marketing landscape and covers what we can expect in 2020. They also add some predictions on where they think each platform is going and…
EP 46: The 4 Pillars of Increasing Revenue
Dec 30, 2019 • 24 min
In “The 4 Pillars of Increasing Revenue,” the Messenger Mastermind covers the 4 pillars of increasing your revenue: Adding New Customers, Increasing Average Order Value, Increasing Purchasing Frequency, and Increasing Prices. The team breaks down each…
EP 45: The Best Strategies in Conversational Marketing with Ben Parr from Octane
Dec 10, 2019 • 42 min
We talk to Ben Parr of Octane AI about all things conversational marketing. We dive into the best ways to reach your customer in Messenger, SMS and Email at the proper stage of the sales funnel, creative ways to use each channel and what’s next for each…
EP 44: How To Prepare For Facebook Messenger Changes Coming in 2020
Nov 20, 2019 • 28 min
In “How To Prepare For Facebook Messenger Changes Coming in 2020,” the Messenger Mastermind team discusses the changes coming to FB Messenger in 2020 and how they will affect how marketers use messenger going forward. We discuss the pros and cons of these…
EP 43: The Value Of Your List(s) Today
Nov 13, 2019 • 19 min
In “The Value Of Your List(s) Today” the Messenger Mastermind team discusses the value of building a list on multiple channels. Topics discussed include: channel diversification, the value of a lead, shifting focus to leads before sales, the traditional…
EP 42: The Future Is SMS Marketing With Alex Beller of Postscript
Nov 6, 2019 • 43 min
In “The Future Is SMS Marketing With Alex Beller of Postscript” the Messenger Mastermind team dives into SMS marketing with Alex Beller of Postscript. Postscript lets you easily create and manage SMS marketing campaigns with detailed analytics designed to…
EP 41: Crush Your Sales Goals With The Next Level Launch Strategy
Oct 31, 2019 • 22 min
In “The Next Level Launch Strategy,” the Messenger Mastermind team goes over the Next Level Launch Strategy that has allowed them to effectively scale to new heights without additional ad budget. The tips in this episode have helped the MM team achieve…
EP 40: Taking Push Notification Marketing to the Next Level with Felix Suellwold of PushOwl
Oct 29, 2019 • 31 min
In “Taking Push Notification Marketing to the Next Level,” Jeremy sits down and talks with with Felix Suellwold, Head of Partnerships at PushOwl, about the newest and best ways to use Push Notifications to drive revenue for your business. We dive into…
EP 39: Maximizing Your Channels To Stand Out This Black Friday
Oct 22, 2019 • 27 min
In “Maximizing Your Channels To Stand Out This Black Friday,” the Messenger Mastermind team discusses their BFCM (Black Friday-Cyber Monday) strategy and how they maximize each channel to get the most out of their biggest revenue weekend. We discuss which…
EP 38: Recurring Themes from Successful Ecommerce Brands
Oct 16, 2019 • 23 min
For “Recurring Themes from Successful E-Commerce Brands,” the Messenger Mastermind team took a field trip to Boston for the 2019 Klaviyo Conference. We brought back our favorite trends and themes from the conference and talk about them in this powerful…
EP 37: Build Cost Effective Leads Through Giveaways
Sep 10, 2019 • 17 min
In “Build Cost Effective Leads Through Giveaways” the Messenger Mastermind Team reveals its strategy of using social share contests to generate cost effective leads. We discuss how to generate leads from cold traffic, cross-pollinate your current list,…
EP 36: Why Click To Messenger Ads Beat Traditional Ads
Aug 27, 2019 • 16 min
In “Why Click To Messenger Ads Beat Traditional Ads,” the Messenger Mastermind Team breaks down a recent case study of Click-to-Messenger Ads vs. traditional Product Page Ads. We discuss why they are more cost effective, how you get more bang for your…
EP 35: Massively Scale Your Profits With Cross-Sells and Upsells
Aug 22, 2019 • 24 min
In “Massively Scale Your Profits with Cross-Sells and Upsells” the Messenger Mastermind explores how to instantly add scale to your business without increasing ad spend through cross-sells and upsells. They unpack the types of upsells, how you can…
EP 34: The Next Level Launch Strategy
Aug 13, 2019 • 22 min
In “The Next Level Launch Strategy,” the Messenger Mastermind team goes over the Next Level Launch Strategy that has allowed them to effectively scale to new heights without additional ad budget. The tips in this episode have helped the MM team achieve…
EP 33: The New Rules of Messenger
Aug 6, 2019 • 10 min
In “The New Rules of Messenger” the Messenger Mastermind team discusses the July 31st deadline of Required Subscription FB Messenger Broadcasting at the fan page level. We discuss how the rules have changed, what is required and how/if you can continue to…
EP 32: Inspiring Your Customers 30-Days At A Time
Jul 23, 2019 • 20 min
In “Inspiring Your Customers 30-Days At A Time” the Messenger Mastermind team discusses a creative way to transform their Messenger Motivation Bot into a bite size 30 day sequence for clients. They discuss the full build and overcoming objections while…
EP 31: The Value of Investing in Your List(s) Today
Jul 9, 2019 • 19 min
In “The Real Value Of Your List(s)” the Messenger Mastermind team discusses the value of building a list on multiple channels. Topics discussed include: channel diversification, the value of a lead, shifting focus to leads before sales, the traditional…
EP 30: Taking FB Groups From $0 to 6 Figures
Jun 25, 2019 • 23 min
In “Taking FB Groups From $0 to 6 Figures” the Messenger Mastermind team discusses the benefits of Facebook Groups for companies. We discuss why you should invest in a group for your VIP customers, loyal followers or fans of your niche. Tactics include:…
EP29 How To Survive In A World Without The Pre-Checkbox
Jun 18, 2019 • 17 min
In “How To Survive In A World Without The Pre-Checkbox” the Messenger Mastermind team discusses their newest tactic on how to thrive without the pre-checkbox. We go through our strategy step by step, how you can implement it and how you can work with the…
EP28: Getting Back To Basics… What Is The 24+1 Rule?
Jun 11, 2019 • 20 min
In “Getting Back To Basics… What Is The 24+1 Rule?” the team gets back to the basics and does a deep dive on the 24+1 Rule in FB Messenger. We discuss what the rule is, how to avoid getting flagged and how to use the rule to your advantage and maintain a…
EP27 Evergreen Automations That Will Diversify Your Marketing Strategy
Jun 4, 2019 • 22 min
In “Evergreen Automations That Will Diversify Your Marketing Strategy” we discuss the benefits of adding Push Notifications to your marketing strategy. The Messenger Mastermind Team discusses the use of Push Notification campaigns and automations to…
EP26 Collecting Emails & More Through FB Messenger
May 28, 2019 • 16 min
In “Collecting Emails & More Through FB Messenger” we show you the benefits of how the user input feature in your messenger back end can lead you to collecting multiple touch points from your customers. We give you the strategies we use to gather multiple…
EP25 Reach 95% Open Rates by Diversifying Your Messaging Strategy With SMS
May 14, 2019 • 23 min
This week in “Reach 95% Open Rates by Diversifying Your Messaging Strategy With SMS” we discuss the power of SMS marketing. The Messenger Mastermind team talks about how we are seeing 95% open rates, high click through rates and have improved our post…
EP24 How 7 & 8 Figure Brands Segment Their Messenger Subscribers
Apr 23, 2019 • 18 min
In “How 7 & 8 Figure Brands Segment Their Messenger Subscribers” we cover how to successfully and effectively tag and segment your conversational messaging list. We cover the value of speaking to customers differently at different points of their customer…
EP23 Eliminating Bot Issues By Disabling The Keyboard
Apr 16, 2019 • 9 min
In “Eliminating Bot Issues By Disabling The Keyboard” we discuss controlling the customer journey and eliminating bot issues with by disabling the keyboard in messenger. We break down the pros and cons of the disabled keyboard and advanced tips to combat…
EP22 [FLASH EPISODE] Breaking News Pre-Checked Box
Apr 2, 2019 • 5 min
In this episode we discuss the end of the pre-checkbox era. If you are using the pre-checked box under your add to cart buttons then this is an important episode that you don’t want to miss.
EP21 How We Help Businesses Get Started With Messenger
Mar 20, 2019 • 13 min
In “How We Help New Businesses Get Started With Messenger” Mark, Ben & Jeremy discuss the low hanging fruit and most important action items in getting the ball rolling with Messenger Marketing.
EP20: Relieving Customer Pain Points With Quiz Bots
Mar 13, 2019 • 21 min
This week in “Relieving Customer Pain Points With Quiz Bots ” the team discusses how to turn your customer objections into the actionable sales tactics through the use of quiz bots. We cover how asking simple questions in FB Messenger can lead help you…
EP19 The (Almost) Death Of Messenger Broadcasting
Feb 28, 2019 • 14 min
In “The (Almost) Death Of Messenger Broadcasting” we dive into the temporary roll out of the Business Folder and what it means for messenger marketing. Key takeaways for this episode include how to prepare now for potential future restrictions and best…
EP18: FB Messenger vs. Email
Feb 18, 2019 • 16 min
In “FB Messenger vs. Email” we dive into the pros and cons of the Facebook Messenger and Email platforms and breakout what strengths you should be focusing in on for each platform. We also cover a case study of how they compare using high value eCommerce…
EP17 Stop Leaving Money On The Table By Using Follow-ups
Jan 15, 2019 • 14 min
In “Using Follow-ups To Stop Leaving Money On The Table” Mark and Ben discuss the importance of follow up messages for Facebook Messenger Marketing. Including best practices and actionable steps for a variety of different marketing plans.
EP16: The Messenger Guide To Optimizing Your Sales Event
Dec 18, 2018 • 26 min
In “The Messenger Guide To Optimizing Your Sales Event” we discuss the four pillars of creating a successful sales event with messenger marketing. Our examples from each pillar will provide you with your FB Messenger Guide for driving conversions at your…
EP15: What To Send After The Broadcast
Dec 13, 2018 • 9 min
In “What To Send After The Broadcast” we follow up on EP14 with how you should follow up with a customer after a broadcast. We breakdown constructing a quality offer and how to convert your engaged messenger subscribers.
EP 14: The 8 Messenger Broadcasts Anyone Can Use For Their Business
Dec 11, 2018 • 23 min
In “The 8 Messenger Broadcasts Anyone Can Use For Their Business” we discuss the importance and strategy behind the non-promotional messages. We give you 8 examples of real e-commerce companies that have great non-promotional broadcasts that lead into a…
EP13: Improving User Experience With FB Messenger Live Chat
Dec 4, 2018 • 20 min
In “Improving User Experience With FB Messenger Live Chat” we talk about the benefits of integrating Many Chat Live Chat into your website and how it can improve your customer experience and your bot building.
EP 12: How To Sell Out A New Product In 4 Hours With Messenger Marketing
Nov 27, 2018 • 26 min
In “How To Sell Out A New Product In 4 Hours With Messenger Marketing” we cover our Product Release strategy for Facebook Messenger Marketing. We’ll give you a step by step guide of how we combined scarcity, community and messenger marketing to fuel our…
EP11: Important FB Messenger Marketing Deadline You Don’t Want To Miss
Nov 20, 2018 • 21 min
In “Important FB Messenger Marketing Deadline You Don’t Want To Miss” we cover the subscription messaging deadline fast approaching. We give you a sneak peek at our application process and what we did to get approved.
EP10: Advanced Chat Bot Strategies with Mackensie Liberman
Nov 12, 2018 • 30 min
In “Advanced Chat Bot Strategies with Mackensie Liberman” we interview Mackensie Liberman of Orca Marketology about some advanced Facebook messenger marketing strategies for e-commerce stores.
EP9: Cut Your Acquisition Cost In Half With FB Messenger Ads
Nov 6, 2018 • 20 min
In “Cut Your Acquisition Cost In Half With FB Messenger Ads” we discuss how we efficiently prospect and drive sales using the Click To Messenger Objective in our Facebook Ads. We cover a case study that shows drastic ROAS and CPA improvements.
EP8: Why The Future Is Bright For Abandoned Cart Messenger Retargeting
Oct 30, 2018 • 18 min
In “Why The Future Is Bright For Abandoned Cart Messenger Retargeting” we talk about the dirty little secret in FB Messenger and how it will shape Abandoned Cart Retargeting for your business.
EP7: Setting Yourself Up For Success On Messenger
Oct 23, 2018 • 20 min
In “Setting Yourself Up For Success On Messenger” we talk about the KPI’s that we look for in a successful FB Messenger Marketing Campaign. We also break down, step by step, how to track your campaign and make sure it is on track.
EP6: The 2-For-1 Method: Email + Messenger Lead Capture
Oct 16, 2018 • 16 min
In “The 2-For-1 Method: Email + Messenger Lead Capture” the team discusses their efforts to maximize lead capture by capitalizing on both FB Messenger Subscribers and Email in a single lead capture tactic. We walk you though how you can use this for your…
EP5: Get Invaluable Customer Feedback Immediately Using Messenger
Oct 9, 2018 • 26 min
In “Get Invaluable Customer Feedback Immediately Using Messenger” we cover how 7 and 8 figure companies use FB Messenger to collect feedback from their customers on potential products. Also how to turn that data into a powerful tool for new product R&D…
EP4: How To Stand Out From Flooded Inboxes On BFCM Weekend
Oct 2, 2018 • 19 min
In “How To Stand Out From Flooded Inboxes On BFCM Weekend” we cover how we use FB Messenger to avoid crowded inboxes during the holidays. Increased open rates and CTR equals more sales for your company in Q4. We also cover list warming for a successful…
EP3 Turning Prospects Into Super Fans By Messaging Every Day
Sep 26, 2018 • 29 min
In “Turning Prospects Into Super Fans By Messaging Every Day” we cover the secrets behind using messenger sequences. We give you the tips you need to build a plan to stay in touch with your customer daily improving the effectiveness of your promotional…
EP2 How 7-8 Figure Brands Got Started W/ Messenger Marketing
Sep 26, 2018 • 29 min
In “How 7 & 8 Figure Companies Got Started With Messenger Marketing” we give you insight into how companies are using messenger marketing effectively and how they got started. We go into detail of how Lumee and Constantly Varied Gear got started with…