Good Morning Marketing

Good Morning Marketing
Join us twice a month for real life stories and insights from (extra)ordinary marketers. From strategy, to operations, relationships, technology, and creativity, we discuss the topics most important to the modern-day marketer.
Agile Marketing: Challenges, Misconceptions, and Why It’s More Than a Buzzword
Jan 8 • 38 min
Are you Agile with a capital “A”? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the…
A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert
Dec 11, 2018 • 49 min
What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the…
Marketer in the Middle: How Do You Manage the Creative Review Process?
Nov 27, 2018 • 26 min
How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point…
From Alcohol to Cannabis: Marketing After Prohibition
Nov 13, 2018 • 53 min
Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has…
Realities of Reporting to the CMO
Oct 30, 2018 • 46 min
There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting to the…
The Nature of Bias
Oct 16, 2018 • 53 min
Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a…
Take a Look Inside the Creative Mind
Sep 29, 2018 • 40 min
Sometimes creative people seem to speak a different language than the more left-brained among us. Take a look inside the mind of the highly creative and find out what really makes them tick. Guest: Paige Sargent, Director Account & Project Management,…