Good Morning Marketing

Good Morning Marketing
Join us twice a month for real life stories and insights from (extra)ordinary marketers. From strategy, to operations, relationships, technology, and creativity, we discuss the topics most important to the modern-day marketer.

Why Creativity Suffers in a Programmatic Ecosystem, And What to Do About It, with Sam Yates, Managing Partner at Neon Consulting
Nov 12 • 34 min
In today’s programmatic marketing & advertising environment, one where technology drives a ‘one to one’ conversation with the customer, the sheer volume of content needed to support the messaging strategy is causing a steep decline in…
Managing Marketing Performance by Measuring ROI: Return on Intent with Sam Melnick, VP Market Insights and Growth at Allocadia
Oct 29 • 34 min
The relationship between marketing and finance spans from ‘complicated’ to ‘non-existent’, yet Marketers are feeling the pressure to show campaign performance and often, preserve and justify their marketing budgets. With so much technology…
Agile-Inspired Customer Experience Transformation with Human Centered Design Approach to Modern Marketing
Sep 10 • 30 min
Modern marketers are almost constantly undergoing some form of transformation at their organization. It’s no secret that organizations today need to adapt or fail, and organizational transformation requires a methodical, consistent approach over…
The Digital Transformation of Marketing, Branding, Businesses, and Consumers with Management Consultant Lisa Gralnek
Jun 18 • 32 min
Over the past decade, our lives have become increasingly overwhelming thanks to digital transformation. The experience of a “digital transformation” is not something that only affects businesses, but something that has permeated all of our lives…
Hiring Technology for Automated Work Processes
Jun 4 • 42 min
Making the Case for Workfront Fusion Integration Platform with Product Manager Melinda Layten
Designing Personalized, Relevant, and Data-Driven Customer Experiences
Apr 17 • 28 min
As customer preference and behavioral data becomes more and more accessible, the next challenge modern marketers face is how to bring together the organization and skillsets required to leverage data strategically to deliver relevant customer…
Realities and Challenges of Digital Content Marketing Operations and Strategy for B2C and B2B Retailers
Apr 3 • 23 min
Digital content marketing is critical in supporting eCommerce, especially in an online retail environment competing with the likes of Amazon. In today’s episode we explore the challenges faced by creative producers who are tasked with producing and…
Building Alignment Between Sales and Marketing
Mar 19 • 35 min
When to Leverage Marketing Automation, Designing the Prospect Experience, and Getting Agreement on the Real Definition of Marketing Qualified Leads
Marketing Operations State of the Industry 2019: Present and Future State of Marketing Transformation with Eric Rotkow
Feb 19 • 38 min
Zee Jay Digital specializes in helping Marketing leaders to drive change. We pride ourselves for being trusted advisors to marketing leaders; Together we transform marketing’s organizational design—and the orchestration of work across…
Challenges and Realities of Recruiting Modern Marketers
Feb 5 • 32 min
Marketing is not a one size fits all field. Organizations need marketing leaders with the right mix of unique and sometimes strangely combined skill sets. Just like innovation anywhere else, people who can take concepts and theories from one field of…
The Essence of Business: How Corporate Culture, Branding, and Leadership Drive Success
Jan 22 • 49 min
A brand is more than the name or the identity of a business. It is it’s personality. It’s essence. It is the way people feel when they think about it. Brand is the personification of your business and is used to build relationships with prospects,…
Agile Marketing: Challenges, Misconceptions, and Why It’s More Than a Buzzword
Jan 8 • 38 min
Are you Agile with a capital “A”? Or even with a lowercase “a”? As technology advances and operating models become outdated, many teams turn to agile as a method for managing marketing in a digital world. While agile got its start in the…
A Life in Brand and Marketing: Realities of Building a Business as a Brand Expert
Dec 11, 2018 • 49 min
What does a life in brand and marketing look like? Often it is a story about taking risks, learning hard lessons, and channeling endless creativity and resourcefulness. In this episode, global brand authority Erika Syzchowski joins us to discuss the…
Marketer in the Middle: How Do You Manage the Creative Review Process?
Nov 27, 2018 • 26 min
How do you work with creatives? This episode brings back Paige Sargent, who lent us her experience forming relationships with creative folks in the episode: Take a Look Inside the Creative Mind. Review and approval is a major pain point…
From Alcohol to Cannabis: Marketing After Prohibition
Nov 13, 2018 • 53 min
Both cannabis and alcohol share uniquely parallel paths throughout history – with both products experiencing times of prohibition, medicinal use, and legalization, despite coming of age at vastly different times. Alcohol and spirits marketing has…
Realities of Reporting to the CMO
Oct 30, 2018 • 46 min
There are plenty of misconceptions about the role of a CMO, and the reality of reporting to this outward-facing, CEO- and board- oriented role is far different than you might imagine. In this episode, we explore the true experience of reporting to the…
The Nature of Bias
Oct 16, 2018 • 53 min
Marketers use the psychological concept of bias – predisposed ways of thinking, feeling, and acting – to drive consumer behavior every day. And, whether you work in marketing or any other field, you probably encounter bias in the workplace on a…
Take a Look Inside the Creative Mind
Sep 29, 2018 • 40 min
Sometimes creative people seem to speak a different language than the more left-brained among us. Take a look inside the mind of the highly creative and find out what really makes them tick. Guest: Paige Sargent, Director Account & Project Management,…