The Ultimate Attorney Podcast

The Ultimate Attorney Podcast

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The Ultimate Attorney podcast is a business podcast for solo attorneys and small law firms who are looking to grow their legal practices with greater ease and effectiveness. Ultimate Attorney was developed to help attorneys master their marketing, sell their services with greater authority, generate repeat clients, and additional revenue in their business. Each week, your hosts Draye Redfern and Alexis Neely will share some of the closest guarded secrets from successful law firms across the U.S. For more information, free resources and show notes please visit www.UltimateAttorneyPodcast.com


38 - How to know what to invest in (inside and outside of your law practice)
May 21 • 32 min
How do you determine what is the right investments for you inside and outside of your law practice to set yourself up for success, to grow and scale your law practice, and also live a fruitful and profitable life in general? In this week’s episode of The…
37 - Ditch The Initial Consultation Meet and Greet
May 15 • 23 min
How much time are you currently spending on initial consultations with prospects who don’t end up hiring you for your services? As an attorney, you are there to educate. You are there to support them in making great decisions. You are there to make the…
36 - Why you NEED help at home to build a successful Law Practice!
May 8 • 23 min
Is your home life currently set up for you to run a successful law practice? What can you change now to create an environment that supports your work as an attorney? As attorneys, we often find ourselves being pulled in a million different directions.…
35 - Your Law Firms Avatar (Your Perfect Client) and How to Find Them
May 1 • 28 min
Who is your ideal client? What do they look like? What do they like to do? How much money do they make? These are some of the questions you must ask yourself when deciding the type of clients you want to serve. You do not want to be what we call a “door…
34 - How To Choose Your Area of Practice
Apr 23 • 21 min
Selecting a practice area is presumably the most important factor affecting your long term success and career as an attorney. This is why it is shocking that most law schools fail to prepare you for this. The practice area you choose can be the difference…
33- The Importance of Masterminding and Going to LIVE Events for Attorneys
Apr 15 • 24 min
When was the last time you got out of the office and attended an actual LIVE event? We are not talking about local chamber, CLE, or bar association events here. We are talking about events that are very likely outside of your town or city… Chances are…
32 - 5 Reasons Why Many Attorneys Never Reach Their Goals
Apr 10 • 23 min
We are now well into the year, which means this is around the time many begin to review their new year’s resolutions and assess whether they are on track to hit their goals. How are you measuring up? Are you crushing the goals you’ve set out for yourself…
31 - When To Use Credit To Take On Debt And When Not To
Apr 2 • 34 min
Credit often gets a bad wrap, but can actually be an asset when it comes to growing your law firm. The problem is many still remain in the dark when it comes to leveraging credit to scale their law business. Many law firm owners are often incredibly…
30 - How To Get Your Spouse-Family On Board With Building A Law Firm
Mar 26 • 28 min
Do you have unwavering support of your spouse/family when it comes to building your law firm? Some do. Many don’t. Starting your own law firm can be stressful, overwhelming and uncertain. When you layer in the fact that many lawyers do not get adequate…
29 - The Recap Episode
Mar 19 • 23 min
In this weeks episode, Draye is going to recap some of the most popular episodes of the Ultimate Attorney Podcast that you may have missed. This episode will catch you up with some of the most downloaded episodes and share the highlights of each of these…
28 - Your first year as a solo
Mar 12 • 25 min
Whether you’re already a solo attorney or an individual who is considering hanging up their shingle and starting their own law practice, your first year as a solo is such a big deal because it is make it or break it time. Going out on your own can be…
27 - Smart Drugs and Nootropics
Mar 5 • 23 min
What if there was something out there that could potentially alleviate stress, while making you more productive? What could a product like that potentially do for your life and business? Many attorneys have turned to pharmaceutical drugs in the past such…
26 - How to Not Waste Your Time With People Who Are Not Going to Hire You
Feb 26 • 29 min
How much time are you currently spending giving out free consultations? If you had to tally up the total number of hours you’ve spent in your career giving out free consultations to people who did NOT end up hiring you, what would that number look like?…
25 - How to Have A Legal Website That Converts More Prospects to Clients
Feb 19 • 26 min
On a scale of one to ten, how would you rank your website? Does your website accurately convey who you are as a firm, and what you do to your audience? There are certain must haves that you need to have on your site in order to create differentiation from…
24 - Legal Insurance Plans - Are they worth it?
Feb 12 • 18 min
What exactly are legal insurance plans? Should clients consider them, or are they better off without them? Understanding the ins and out of legal insurance plans so that you can take your clients through that process and they can come out more informed,…
23 - Why Legal Zoom and Rocket Lawyer are NOT Going To Destroy Your Business
Feb 5 • 21 min
Many attorneys are becoming increasingly concerned regarding automated online legal services such as Legal Zoom and Rocket Lawyer possibly overtaking the legal industry. This is a legitimate concern for not only attorneys but many industries as well. The…
22 - How to Manage Your Time Like A Pro
Jan 29 • 27 min
How many hours are you currently working in a week? Is it more than 40? There are some attorneys out there who are currently working 60, 70, 80 hours a week, and at the end of the day, still do not feel as if they’re accomplishing their goals. Why does…
21 - Defend & Protect Your Reputation (The 400 Million Impression Defamation Lawsuit)
Jan 22 • 28 min
Studies show that 91% of people search and read reviews about local businesses online. What are you currently doing to protect your law firm’s online reputation? Protecting and scaling an online reputation starts with having an aggressive review…
20 - Exits and Succession Planning
Jan 16 • 36 min
Whether you’re just starting out or whether you’re towards the tail end of your career, everyone will exit their business at some point. Do you have an exit plan in place for your law practice? Have you set yourself up for success so that when the time…
19 - 2018 Marketing Year in Review
Jan 9 • 21 min
With the start of every new year, it is always important to take the time to take a step back to reflect. Did you have any big wins this past year? What formula did you use to warrant that success, and how can you replicate it in the coming year? In this…
18 - Strategic Planning for 2019
Jan 2 • 21 min
There is a popular adage often attributed to Benjamin Franklin, “Failing to plan is planning to fail.” Did you plan at the start of 2018? Did you achieve those goals? We want 2019 to be your best year EVER! In order to do that, it starts with asking…
17 - Your Best Year Yet
Dec 27, 2018 • 27 min
Was this year your best year yet? What are you doing to achieve your goals in the coming year? When you have clarity about your specific goals and desired outcomes, you are able to more effectively create a framework that makes your goals and desires…
16 Direct Mail vs Digital Marketing
Dec 18, 2018 • 28 min
Direct mail is dead. NOT! In today’s modern age of texts, tweets, notifications, and vibrations, our attention is constantly pulled in a 1,000 different directions. While every other lawyer is trying to compete in the crowded digital landscape, you can…
15 - Books - The Unconventional Marketing Tool
Dec 11, 2018 • 24 min
You buy them, you read them, but how often do you write them? In this week’s episode of the Ultimate Attorney Podcast, we are going to deep dive into something we are all very familiar with, books. We will be focusing on how books can be used in your own…
14 - Tax Savings for 2018
Dec 4, 2018 • 25 min
Taxes. Yuck. We all know that taxes are unavoidable. However, there are certain steps that you can take to reduce your tax exposure before the year ends. If you have not yet taken the appropriate steps to reduce your tax liability for 2018, it’s not too…
13 - Back from the Dead Campaigns
Nov 28, 2018 • 26 min
As attorneys, we come across many prospects who inquire about our services. Some are ready to become clients on the spot, others need time to decide, and some need to be finessed. If someone does not immediately hire you, how do you follow up with them to…
12 - Automation With Humanization
Nov 21, 2018 • 29 min
Automation – you hear about it all the time, but what does that really mean for you? Are you worried that if you automate certain tasks inside of your law firm, that you will lose the humanization element with your clients? In this week’s episode of The…
11 - Metrics, Measuring, and Multiplying You
Nov 14, 2018 • 27 min
Are you keeping track of the metrics in your law practice? Tracking metrics is important because it allows you to clearly diagnose exactly where the breakdowns are occurring in your business. This will allow you to create an action plan that tackles the…
10 Insurance for Attorneys:
Nov 6, 2018 • 23 min
If you are and want to be an Ultimate Attorney and you have your own practice, insurance should be on the top of your priorities list. We are human beings which means that mistakes happen. It is your responsibility to protect your clients and law firm by…
9 How to Talk About Law So People Actually Want to Hire You:
Oct 31, 2018 • 27 min
It is imperative that you as an attorney learn how to talk to your clients about legal services and their choices in a way that informs, empowers, and educates them. In this week’s episode of The Ultimate Attorney Podcast, we are going to learn how to cut…
8 - Building a Team: Part 2
Oct 24, 2018 • 29 min
There is nothing worse than losing great team members and employees simply because they were not trained properly. Do you know how to train your employees so that they want to work with you? For most attorneys this is something that when implemented can…
7 - Building a Team: Part 1
Oct 17, 2018 • 33 min
Building a team is an absolutely crucial aspect when it comes to growing your law firm. A team that is able to work together both efficiently and effectively creates synergy within your organization – where the combined effort is greater than the sum of…
6 - Why No One Wants To Be Your Client, Friend or Spouse
Oct 10, 2018 • 36 min
Many attorneys have a very unique way of communicating that can sometimes make it difficult for other individuals to relate to. In this episode of the Ultimate Attorney Podcast, we’ll discuss different strategies you can use that can help you to better…
5 - Handling Stress As An Attorney
Oct 3, 2018 • 39 min
This week we’re going to tackle a conversation that will most likely resonate well with our attorney audience… STRESS! Many attorneys seem to brag that they worked 80, 90 or a 100 hours in a week, but this is simply not a sustainable model for your life…
4 - All About Your Calendar
Sep 13, 2018 • 27 min
Do you have complete control of your calendar? Or, does your calendar have control over you? In this episode, we’re going to discuss your calendar and how you can take complete control over your calendar and your time. We’ll also show you a variety of…
3 - It’s All About The Money
Sep 13, 2018 • 37 min
Have you experienced peaks and valleys in your law firm’s income? Everyone has! We call that the cashflow rollercoaster and it is truly enough to make anybody sick. Many attorneys who are stuck on the cashflow rollercoaster work hard in their business and…
2 - Overcoming Overwhelm As An Attorney
Sep 13, 2018 • 37 min
In this episode of the Ultimate Attorney Podcast we’re going to show you a variety of ways in which you can reduce the overwhelm and anxiety that many attorneys experience in their day to day practices. We will walk you through a methodology for gaining…
1 - What does it mean to be an Ultimate Attorney?
Sep 13, 2018 • 35 min
Welcome to the first episode of the Ultimate Attorney Podcast. In this introductory episode, we will walk through the nine factors of becoming an Ultimate Attorney and how you can implement these factors into your legal practice. When you have all nine of…