The Animalz Content Podcast

The Animalz Content Podcast
The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more.
Content Marketers: Ask “Why?” Before You Write a Single Word
Apr 5 • 40 min
Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more.
Blake Thorne
Mar 22 • 48 min
We chat with Blake about how he went from working as a journalist to working in content marketing, how that’s informed his work today, and self-serve sales (and how content plays into that) at Atlassian.
John Bonini
Mar 5 • 44 min
Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to working on a product and building a team, and what aspiring…
Lane Genee
Feb 25 • 39 min
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie into today’s political landscape. Then, we jump forward…
Why Don’t More People Refresh Their Content?
Jan 29 • 29 min
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from 100 views a month to 300 views, can take it from 300 to…
Three Challenges to Producing Great Content
Jan 15 • 41 min
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.
What’s in a Report?
Jan 8 • 36 min
Devin and Jimmy talk content reporting: what it is, why it’s hard, and how to do it better.
How to Think Like a Content Marketer
Dec 17, 2018 • 31 min
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content marketers work through pieces such that they get the most…
Input vs. Quality
Nov 19, 2018 • 31 min
It’s one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles you…
How to Earn a Senior Content Marketing Role
Nov 5, 2018 • 35 min
Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall joins Jimmy to talk about how junior content people can think more…
Your Blog is not a Publication
Nov 1, 2018 • 32 min
Most SaaS blogs shouldn’t be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why…
Taking your Content Upmarket
Oct 22, 2018 • 28 min
A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what “upmarket content” looks like, how your approach to…
The Content Growth Cycle
Oct 15, 2018 • 25 min
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in traffic: it has the potential to become the central growth…
Bottom of Funnel Content
Oct 8, 2018 • 28 min
Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the…
The Shape of Successful Content
Sep 20, 2018 • 32 min
Andrew Tate, GM at Animalz, joins the podcast to talk through his recent blog post about the data behind successful content. He explains what he found, the methodology he used in his analysis, and what we can all learn from looking at some of the most…
Movement-First Content
Sep 10, 2018 • 26 min
A conversation between Jimmy Daly and Jan-Erik Asplund on “movement-first” content and why it’s important to put influence above distribution, especially in the early days of your blog.
Content Pruning
Sep 3, 2018 • 21 min
A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization.