The Animalz Content Marketing Podcast

The Animalz Content Marketing Podcast
The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more.

How to Become a Thought Leader
Sep 25 • 42 min
In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it…
Content Q&A #1
Aug 10 • 40 min
In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites,…
GPT-3 and the Future of Content Marketing
Aug 3 • 25 min
In today’s episode of the Animalz podcast, I enlist Animalz Head of R&D, Andrew Tate, to talk through the good, the bad, and the downright mind-blowing aspects of GPT-3, the uncannily powerful natural language model from OpenAI. We share examples of the…
Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19
Jul 20 • 36 min
Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare. In today’s episode,…
Auditing the Animalz Blog: What Works and What Doesn’t
Jul 13 • 39 min
Content audit. Two words to strike fear into the heart of every content marketer. Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that,…
The Animalz Principles of Quality
Jul 7 • 41 min
As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality. What does it really mean to create something quality? How can we consistently create quality, despite the fact…
EdTech Content Marketing
Jun 17 • 38 min
In today’s episode, Ryan chats with Animalz team members Cassie and Stephanie about Education Technology, an industry undergoing a gold-rush style boom in the wake of COVID-19. We talk through the different business models used in EdTech, and the…
What Brands Can Learn From Big Publishers with’s Andrew Montalenti
Jun 3 • 52 min
In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal,…
Category Creation with SaaStock’s Emily Byford
May 22 • 42 min
In today’s episode, Ryan chats to Emily Byford, Content Marketing Manager at SaaStock. We discuss SaaStock’s pivot from one of the premiere in-person SaaS conferences to an entirely online event in the wake of COVID-19; we dig deep into category creation,…
How the Degreed Marketing Team Is Adapting to a New Normal
May 4 • 54 min
The Degreed 2020 marketing plan is changing, and fast. With their original plans out the window, learn how their team is adapting their marketing strategy to keep growth trending up and to the right. Degreed’s head of content and comms Sarah Danzl and…
We’re launching a new product!
Apr 20 • 12 min
In this episode, Jimmy and Ryan talk about our new product: on-demand consulting for your content team. We explain what it is, who it’s for and why now. We also talk through some of the behind-the-scenes of putting this together. Enjoy!
How to Launch a Content Program in a Crisis (Joei Chan Interview)
Apr 15 • 58 min
Are you rethinking your content strategy right now? So is Joei Chan, content director at the e-learning company 360Learning. She was hired to lead content just a few weeks before the Covid-19 crisis and is now launching a new content program right in the…
Customer Retention When It Really Matter [Live Show]
Apr 2 • 34 min
In an environment where acquisition of new customers is very challenging for most business, retention is extremely important. In this episode, Jimmy and Devin talk about what we’re doing to retain our customers, and what our customers are doing to retain…
Content During a Crisis [Live Show]
Mar 26 • 41 min
In our first-ever live podcast, Devin and Jimmy talk about content marketing during a crisis. We talk through a few situations that we’re seeing our own customers experiencing and take questions from the group. Check the show notes for links, snippets and…
Join us for a LIVE podcast on Wednesday!
Mar 21 • 3 min
Join us for an upcoming LIVE podcast. We’re going to talk about content marketing during a crisis and answering live questions. If you’d like to submit a question, just send to Register here:…
How to Ween Off Paid Traffic
Mar 18 • 28 min
This is among to the most things we common things we hear on sales calls: “Paid acquisition is getting too expensive and we haven’t made any investment in content. How soon can we get started?” It’s true that content can reduce your paid acquisition…
The Inputs Required to Create a Content Strategy
Mar 4 • 27 min
Great content requires great context. In this episode, Jimmy and Jan talk about the inputs needed to paint that context. At the very least, you need a deep understanding of: * The customer * The product * The business model * The industry * The…
A Bottom of the Funnel Content Tactic
Feb 26 • 6 min
In this (very) quick episode, Jimmy talks about why so many blogs don’t generate leads and talks about how to address that problem. This advice won’t disrupt your entire strategy—instead, you might consider a few small changes to help you drive more…
Is that a content strategy or a content plan?
Feb 12 • 26 min
Is that a content strategy? A plan? Or is it a vision? We’ve realized that a lot of the terminology in our space is actually really confusing. Let’s make sure that when we say the word “strategy” that we are all actually talking about the same thing. Here…
Top, Middle and Bottom of the Funnel Content—What Does It All Mean?!
Feb 5 • 24 min
Terms like top, middle and bottom of the funnel content are thrown around all the time—but are we all speaking the same language? Ryan and Jimmy recently realized they had very different ideas of what these terms actually mean. They sat down to sort it…
Why Community Is the Most Important Trend in Marketing
Jan 29 • 35 min
Community is decentralized, hard to measure and difficult for marketing teams to execute on. So why is it so important? In this episode, Devin and Jimmy talk community. Jimmy show his bias for easy-to-measure marketing channels and Devin explains why and…
How One Viral Blog Post Catapulted Our Monthly Traffic
Jan 22 • 23 min
Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared…
Content Distribution Channels Explained, with Liz Gottbrecht
Jan 15 • 50 min
Paid, earned, owned and shared. Our VP of Marketing Devin Bramhall chats with Liz Gottbrecht, VP of Marketing at the influencer marketing platform Mavrck. They explain the nuances of distribution, bounce around some great ideas and talk about their…
How Agencies Can Provide First-Rate Customer Onboarding
Nov 13, 2019 • 53 min
What’s the secret to successful customer onboarding? VP of Operations at Animalz, Haley Bryant, shares the principles of good customer onboarding and how she transformed the way we onboard and service customers.
Building a Content Team from Scratch w/ Sonja Jacobs
Nov 5, 2019 • 63 min
From how to show ROI to justify new hires, to the core functions that every content team needs, special guest Sonja Jacobs, head of marketing at App Dynamics, shares tips for how to build a content team from the ground up.
Content Outliers
Oct 10, 2019 • 32 min
Posts that generate a disproportionately high volume of search traffic, can make the rest of your site appear insignificant. Today we discuss how to use reporting to craft a more accurate story about how your whole site is performing.
The Principles of a Successful Rebrand with Mark Johnson
Oct 1, 2019 • 44 min
A well-executed rebrand can reinvigorate your base and attract new customers. Devin speaks with principal designer at Mixpanel, Mark Johnson, about how to execute a successful rebrand.
The Copycat Content Crisis
Sep 17, 2019 • 41 min
“Ranking for a keyword” is becoming increasingly synonymous with “ripping off the existing search results.” This week, Ryan and Devin discuss how to creators can overcome the copycat content crisis to produce original ranking content.
2019 Content Marketing Trends
Sep 10, 2019 • 49 min
Jimmy and Devin discuss the trending challenges and opportunities for content marketers in 2019 and what those trends are signaling for 2020 and beyond.
How To Position Your Brand So It Better Connects & Converts
Sep 3, 2019 • 52 min
Brand strategist, Doug Fox, joins us this week to talk about how to develop sharp, audience-centric positioning/messaging strategies that will connect and convert audiences, inspire better creative and get more‚Ä® out of your channels and spend.
How to BLUF Your Way to Better Writing
Aug 26, 2019 • 28 min
In this episode, we discuss how to use an old military communications principle to improve content marketing writing.
Designing Quality: The Role of Editing in Content Marketing
Aug 19, 2019 • 43 min
In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content. They also chat about the steps marketing leaders can take to set up effective…
The Past, Present and Future of SEO
Aug 7, 2019 • 52 min
In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?
The Two Core Functions of a Content Marketer
Jul 31, 2019 • 41 min
In this episode, Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer’s role and what the ideal content team structure looks like.
What the Heck Is Thought Leadership Content?
Jul 24, 2019 • 45 min
This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract talent and grow your brand.
How to Give and Receive Creative Feedback
Jul 16, 2019 • 34 min
Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing a company. At Animalz, we’ve built feedback into our workflow so that every member knows what to expect and when to expect it.
We launched a free content analytics tool!
Jul 9, 2019 • 18 min
We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free tool that looks at your Google Analytics and finds content decay. Andrew and Jimmy explain how it works and why we built it in this episode.
Using Content Lanes to Flesh Out Your Strategy
Jun 27, 2019 • 36 min
Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and useful for readers.
The Secret to Content Promotion Is Hidden in Plain Sight
May 2, 2019 • 34 min
Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three different channels, to unpack just how each one was constructed…
Content Marketers: Ask “Why?” Before You Write a Single Word
Apr 5, 2019 • 40 min
Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more.
Blake Thorne
Mar 22, 2019 • 48 min
We chat with Blake about how he went from working as a journalist to working in content marketing, how that’s informed his work today, and self-serve sales (and how content plays into that) at Atlassian.
John Bonini
Mar 5, 2019 • 44 min
Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to working on a product and building a team, and what aspiring…
Lane Genee
Feb 25, 2019 • 39 min
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie into today’s political landscape. Then, we jump forward…
Why Don’t More People Refresh Their Content?
Jan 29, 2019 • 29 min
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from 100 views a month to 300 views, can take it from 300 to…
Three Challenges to Producing Great Content
Jan 15, 2019 • 41 min
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.
What’s in a Report?
Jan 8, 2019 • 36 min
Devin and Jimmy talk content reporting: what it is, why it’s hard, and how to do it better.
How to Think Like a Content Marketer
Dec 17, 2018 • 31 min
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content marketers work through pieces such that they get the most…
Input vs. Quality
Nov 19, 2018 • 31 min
It’s one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles you…
How to Earn a Senior Content Marketing Role
Nov 5, 2018 • 35 min
Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall joins Jimmy to talk about how junior content people can think more…
Your Blog is not a Publication
Nov 1, 2018 • 32 min
Most SaaS blogs shouldn’t be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why…
Taking your Content Upmarket
Oct 22, 2018 • 28 min
A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what “upmarket content” looks like, how your approach to…
The Content Growth Cycle
Oct 15, 2018 • 25 min
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in traffic: it has the potential to become the central growth…
Bottom of Funnel Content
Oct 8, 2018 • 28 min
Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the…
The Shape of Successful Content
Sep 20, 2018 • 32 min
Andrew Tate, GM at Animalz, joins the podcast to talk through his recent blog post about the data behind successful content. He explains what he found, the methodology he used in his analysis, and what we can all learn from looking at some of the most…
Movement-First Content
Sep 10, 2018 • 26 min
A conversation between Jimmy Daly and Jan-Erik Asplund on “movement-first” content and why it’s important to put influence above distribution, especially in the early days of your blog.
Content Pruning
Sep 3, 2018 • 21 min
A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization.