The Animalz Content Marketing Podcast

The Animalz Content Marketing Podcast
The Animalz podcast covers effective content marketing, its production, content strategy, the challenges of growing a business with content in 2019, and more.

How Agencies Can Provide First-Rate Customer Onboarding
Nov 13 • 53 min
What’s the secret to successful customer onboarding? VP of Operations at Animalz, Haley Bryant, shares the principles of good customer onboarding and how she transformed the way we onboard and service customers.
Building a Content Team from Scratch w/ Sonja Jacobs
Nov 5 • 63 min
From how to show ROI to justify new hires, to the core functions that every content team needs, special guest Sonja Jacobs, head of marketing at App Dynamics, shares tips for how to build a content team from the ground up.
Content Outliers
Oct 10 • 32 min
Posts that generate a disproportionately high volume of search traffic, can make the rest of your site appear insignificant. Today we discuss how to use reporting to craft a more accurate story about how your whole site is performing.
The Principles of a Successful Rebrand with Mark Johnson
Oct 1 • 44 min
A well-executed rebrand can reinvigorate your base and attract new customers. Devin speaks with principal designer at Mixpanel, Mark Johnson, about how to execute a successful rebrand.
The Copycat Content Crisis
Sep 17 • 41 min
“Ranking for a keyword” is becoming increasingly synonymous with “ripping off the existing search results.” This week, Ryan and Devin discuss how to creators can overcome the copycat content crisis to produce original ranking content.
2019 Content Marketing Trends
Sep 10 • 49 min
Jimmy and Devin discuss the trending challenges and opportunities for content marketers in 2019 and what those trends are signaling for 2020 and beyond.
How To Position Your Brand So It Better Connects & Converts
Sep 3 • 52 min
Brand strategist, Doug Fox, joins us this week to talk about how to develop sharp, audience-centric positioning/messaging strategies that will connect and convert audiences, inspire better creative and get more‚Ä® out of your channels and spend.
How to BLUF Your Way to Better Writing
Aug 26 • 28 min
In this episode, we discuss how to use an old military communications principle to improve content marketing writing.
Designing Quality: The Role of Editing in Content Marketing
Aug 19 • 43 min
In this episode, Devin and our in-house content marketing editor, Gail Marie, discuss the role that editors play in the production of high-quality, high-performing content. They also chat about the steps marketing leaders can take to set up effective…
The Past, Present and Future of SEO
Aug 7 • 52 min
In this episode, Devin and Cassie talk about how changes in Google SERPs make it harder for businesses to earn organic traffic. Is this a problem or an opportunity?
The Two Core Functions of a Content Marketer
Jul 31 • 41 min
In this episode, Devin and Nicole chat about the two core functions of a content manager: content strategy and content production. They also dive into the evolution of the content marketer’s role and what the ideal content team structure looks like.
What the Heck Is Thought Leadership Content?
Jul 24 • 45 min
This week, Devin and Jan explore what thought leadership content really is, what differentiates good thought leadership writing from bad and how to use this type of content to generate leads, attract talent and grow your brand.
How to Give and Receive Creative Feedback
Jul 16 • 34 min
Devin and Jimmy talk about feedback: how to give it, how to receive and the role it plays in growing a company. At Animalz, we’ve built feedback into our workflow so that every member knows what to expect and when to expect it.
We launched a free content analytics tool!
Jul 9 • 18 min
We are really excited to announce that we’ve launched our first-ever software tool, Revive. It’s a free tool that looks at your Google Analytics and finds content decay. Andrew and Jimmy explain how it works and why we built it in this episode.
Using Content Lanes to Flesh Out Your Strategy
Jun 27 • 36 min
Jimmy and Jan discuss different types of content lanes—tracks that you can use to produce regular content for your blog—and what makes each one, from teardown to use-case content, effective and useful for readers.
The Secret to Content Promotion Is Hidden in Plain Sight
May 2 • 34 min
Ryan Law joins us to talk about his recent post on the blog and the idea of distribution-first content marketing. We walk through three distinct examples of successful blog posts, from three different channels, to unpack just how each one was constructed…
Content Marketers: Ask “Why?” Before You Write a Single Word
Apr 5 • 40 min
Nicole Kohler joins us on the podcast to talk about her recent post on the Animalz blog, about doing content for a wall coverings manufacturer and later, for Automattic, and more.
Blake Thorne
Mar 22 • 48 min
We chat with Blake about how he went from working as a journalist to working in content marketing, how that’s informed his work today, and self-serve sales (and how content plays into that) at Atlassian.
John Bonini
Mar 5 • 44 min
Jimmy and Jan sit down with John Bonini, the Director of Marketing at Databox, to talk about product, career, and podcasting. We talk about how John made his way from working as a sportswriter to working on a product and building a team, and what aspiring…
Lane Genee
Feb 25 • 39 min
Jimmy and Jan chat with Lane Genee, who runs marketing at Teampay. They chat about Lane’s early job helping her mother win a political election, the marketing lessons learned there, and how they tie into today’s political landscape. Then, we jump forward…
Why Don’t More People Refresh Their Content?
Jan 29 • 29 min
When you have strong content review and reporting processes in place, refreshing an old piece of content is one of the best ways to get a great ROI on your effort. Refreshing a post can take it from 100 views a month to 300 views, can take it from 300 to…
Three Challenges to Producing Great Content
Jan 15 • 41 min
Jimmy and Jan break down three of the biggest obstacles that content marketing teams face when trying to create great content — and how to overcome each category.
What’s in a Report?
Jan 8 • 36 min
Devin and Jimmy talk content reporting: what it is, why it’s hard, and how to do it better.
How to Think Like a Content Marketer
Dec 17, 2018 • 31 min
On our last episode, we discussed the lack of correlation between the time you put into a piece of content and the quality of that piece of content. On this episode, we discuss how great content marketers work through pieces such that they get the most…
Input vs. Quality
Nov 19, 2018 • 31 min
It’s one of the most rewarding and frustrating things about content marketing: the lack of correlation between the amount of time you put into an article, and the performance of that article. Pieces that you write in 30 minutes can outperform articles you…
How to Earn a Senior Content Marketing Role
Nov 5, 2018 • 35 min
Learning to be a great content marketer is one thing. Earning yourself a senior role is another. On this episode of the Animalz podcast, Animalz director of marketing Devin Bramhall joins Jimmy to talk about how junior content people can think more…
Your Blog is not a Publication
Nov 1, 2018 • 32 min
Most SaaS blogs shouldn’t be publications. They should be libraries. They should emphasize quality, attack each topic they cover in-depth, and avoid chasing trends or timely news stories. On this episode of the Animalz podcast, Jimmy and Jan discuss why…
Taking your Content Upmarket
Oct 22, 2018 • 28 min
A lot about your company is going to change when you make the decision to go upmarket and start closing enterprise deals, and your content marketing is no exception. On this episode, we discuss what “upmarket content” looks like, how your approach to…
The Content Growth Cycle
Oct 15, 2018 • 25 min
As Tom Tunguz points out, content is one of the few forms of marketing that can show compounding growth. For this simple reason, content marketing has the potential to exceed simply bringing in traffic: it has the potential to become the central growth…
Bottom of Funnel Content
Oct 8, 2018 • 28 min
Traffic is sometimes the best metric we have for measuring the success of content marketing, but it can often be a counterproductive one: especially when your main interest is converting more potential customers. In this episode, we discuss the…
The Shape of Successful Content
Sep 20, 2018 • 32 min
Andrew Tate, GM at Animalz, joins the podcast to talk through his recent blog post about the data behind successful content. He explains what he found, the methodology he used in his analysis, and what we can all learn from looking at some of the most…
Movement-First Content
Sep 10, 2018 • 26 min
A conversation between Jimmy Daly and Jan-Erik Asplund on “movement-first” content and why it’s important to put influence above distribution, especially in the early days of your blog.
Content Pruning
Sep 3, 2018 • 21 min
A Q&A between Jimmy Daly and Jan-Erik Asplund on the topic of content pruning: what it is, why it works, and how to get started doing it at your organization.