How to Scale a Video Business

How to Scale a Video Business
This show helps video professionals create predictable profits without working harder. Scaling your video business to help you live the life you want on your terms and work with clients who appreciate your creative input

How to Follow Up The Right Way With Lapsed Clients - Shorty EP #094
Jun 1 • 9 min
How to Reconnect with Lapsed Clients and Engage Them AgainSometimes the thought of calling clients is daunting so we typically ‘send an email’ instead. In this episode, I share you exactly how to overcome that fear and show you how to engage lapsed…
How Thinking “small” Can Be Extremely Profitable - Andrew McLean EP # 093
May 27 • 36 min
Andrew is the founder of Sydney Video Producer, a professional video production and marketing company. With over a decade of experience working alongside major brands and marketing agencies, Andrew has helped hundreds of organisations leverage video to…
Are you ready & prepared to Get back into production? - Shorty EP #92
May 26 • 12 min
Are you ready for the return to production? It’s already happening and I suggest you get ready for what’s about to happen next.
A “juicy” Tip For Building a Rabid YouTube Audience - EP# 091 with Phoebe & Matt (part 2)
May 20 • 32 min
Part 2 of our interview with Little Grey Box award-winning Travel Bloggers and YouTubers.Phoebe is a writer and presenter and Matt is a videographer. They work with brands and destinations to feature them across their online channels with an audience…
Getting Clear on Your Offer and Marketing Message - Shorty EP #90
May 19 • 12 min
There has never been a better time to get clarity on your marketing message and target market. In this shorty, I share how you should approach this to help you come out the other end of this pandemic with a clear marketing offer.
Advice for getting clients you’d be nuts not to take with Phoebe Lee & Matt Turk - EP #089
May 13 • 32 min
Today in the studio, we have Phoebe Lee and Matt Turk - Together they are Little Grey Box award-winning Travel Bloggers and YouTubers.Phoebe is a writer and presenter and Matt is a videographer. Together, this charming couple formed a business called…
It’s Time to Ramp Up Your Marketing & Build Your Business Back Up -Shorty EP #088
May 11 • 12 min
If you’ve always regarded marketing as a ‘maybe later’ task then now is the time to reverse that approach. Today I’m going to share a 5 step process for generating new enquiries.
Live-Streaming for Video Production Companies & Filmmakers with Tony Iannuzzi EP#087
May 7 • 36 min
Live-streaming is going to provide big opportunities for video production companies in the next 12-18 months so I asked an absolute expert Tony Iannuzzi from AJI Media in Philadelphia to share what you need to think about and be aware of before adding…
How to Build Resilience in your Video Business - EP#086 shorty
May 5 • 11 min
So we’ve all taken a bit of a beating over Covid - what’s next? Resilience! that’s what, time to pick yourself up and crack on. In this Shorty I share how you can build a strategic plan for the next 30 days. Get the Free Training here
How The Disruption is Good For The Video Production Industry EP#085 -Jamie McKenzie
Apr 29 • 24 min
Jamie McKenzie runs Pure Productions in New Zeland and had just come out of stage 4 lockdown. In this interview, we discuss how COVID could be a blessing in disguise for the video industry.Over the past two decades, Jamie has become a master of his…
Business is Hard in Good Times So it’s ok to Feel Challenged - Shorty EP#84
Apr 27 • 12 min
It’s ok to feel overwhelmed in a crisis especially if you are feeling stuck. Here are some practical suggestions to help you feel empowered and back in control.Connect with Den on LinkedIn more great resources…
The Most Important Focus For a Small Business
Apr 22 • 32 min
This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business. In this week’s episode, I talk to Garry Robinson. Garry is a marketing consultant…
What Are Your Coping Mechanisms? Shorty EP #082
Apr 20 • 12 min
How are you coping with the lack of control and being couped up? In today’s episode, I share my strategies for staying saneI’m feeling anxious because there is so much I have no control over and so am implementing some new self-care mechanisms to get…
How Almost Every Video Business Owner is Selling the Wrong Thing! EP#081- Somi Arian
Apr 16 • 34 min
Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations.We return this week to part 2 of our interview where we dig deep into the future of tech and the video…
Video Producers it’s Time to Step Up & Take the Lead - Shorty EP #80
Apr 13 • 12 min
I’ve asked Video strategist Ben Amos to join me on today’s shorty to explain the framework behind the video strategy blueprint.Now is a perfect time to learn more about ‘Video Strategy’ and help you understand how this can become an additional service…
What Does it Take To Succeed in Adversity EP#079 - Somi Arian
Apr 9 • 37 min
Somi Arian is a speaker, entrepreneur and award-winning filmmaker specialising in the impact of technology on the digital native generations. She has hosted and spoken at events for clients including the BBC, The Economist, Marie Claire, The Guardian,…
How to Adapt Your Video Business to Survive & Thrive in The Next 30 days - Shorty EP #078
Apr 6 • 12 min
For many video businesses, this is a time of great distress, yet others are thriving. We explore why that is. Video Business owners who are quick to adapt have pivoted and are pushing ahead despite what’s happening out there.In this week’s shorty, I…
Highest and Best Use & The Theory of constraints -EP#077 Ben Simkin
Apr 1 • 33 min
Today, we have Ben Simkin in the studio.Who is Ben Simkin?Ben Simkin is the founder of BusinessNET, a leading Online Marketing Firm that to-date has increased clients’ sales by over $1.45 billion. BusinessNET provide end-to-end marketing and sales…
What financial stimulus is available for affected video businesses - Shorty EP #076
Mar 31 • 15 min
With everyone affected in some way by the current situation, today’s episode is split into 2, what is available from government stimulus packages and what can you do to generate new business at this time?There is a list of resources and links over at…
How to look after your mental health in a time of crisis - Yana Martens EP#075
Mar 25 • 33 min
I’ve invited psychologist and video confidence coach back on to the show to help us understand how to manage your mental health during a period in life when many people feel a sense of uncertainty.Here’s a sneak peek at what you’ll hear:Den’s impromptu…
Could Live Streaming Help Pivot to a New Reality - ‘Shorty EP#074
Mar 24 • 10 min
Can live streaming provide an alternative to video production in the short term even with stay at home orders in place? That’s what we discussed on our weekly group coaching call inside the Video Business Accelerator today so here’s what we are…
How to protect your video business from the impact of COVID-19 - EP #72
Mar 16 • 19 min
Today, Den gives his unique (and refreshing) take on the Coronavirus and slides his jib on how you can THRIVE when everyone around you is just trying to survive!Here’s a sneak peek of what you’ll hear:The two choices we have in these unprecedented…
The Umbilical Cord “trap” that befalls many a business owner - EP#71 with Keziah Robinson
Mar 11 • 32 min
Here’s a sneak peek at what you’ll hear: The dim-witted “mindset” even smart business owners have that has them working around the clock and hardly ever taking a holiday. - 3:45The curious reason why Den’s heading off to go live in the jungle for 8…
Are you the video guy or a business owner? Shorty EP#70
Mar 9 • 11 min
Most of us start out as the video guy and as we get more opportunity we find ourselves running a business. Yet we often spend too much time stuck ‘doing’ the video guy tasks when we should be behaving like a business owner and leveraging our time to…
How do you balance business & family life with Angela Tonkin EP#069
Mar 4 • 36 min
Today, Den chats with Transformational Coach, Angela Tonkin about how running a business can impact family life and how to avoid negatively affecting your children in the process.
Avoiding the freelancer trap when growing your video business - EP#69 with Keziah Robinson
Mar 4 • 34 min
Avoiding the freelancer trap when running your video business - EP#69 with Keziah Robinson One of the common mistakes that video businesses make when moving from the freelancer model to a ‘proper business’ is thinking all the income that is generated by…
Top 10 most popular ‘How to Scale a Video Business’ episodes of 2019
Mar 2 • 11 min
This week we’re going to do something a little bit different. I’m actually gonna reveal to you our top 10 most downloaded podcasts of 2019 At number 10 we’ve got How To Succeed with a Niche with Geoff Anderson…
Why drinking is like driving a car with the handbrake on EP#67
Feb 26 • 27 min
I did a 6-month experiment. I stopped drinking alcohol from 18th June to 18th December last year. I wanted to see how different I would feel. It was incredible and I learned so much about myself, energy levels and clarity of thinking. Plus my…
How to increase margin on quotes by 20-30% Instantly
Feb 24 • 12 min
I have a special episode for you today. After working with thousands of video businesses since 2009 the most common obstacles are pricing and quoting. So I wrote a book about it. At only 50 pages you can read it very quickly and because I want you to…
Getting your message out to a larger audience with Gideon Shalwick EP#065
Feb 19 • 31 min
Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company,, makes it easy to create super engaging videos, ready for social media domination!
How to manage & qualify those early prospects conversations - Shorty EP#64
Feb 17 • 11 min
If you have ever spent hours putting together a proposal for a client only to not win the gig then this episode if for you.
How to use video to build credibility for online branding EP#63 with Yana Martens
Feb 12 • 35 min
Here’s the easiest, quickest, and most effective way to stand out in overcrowded markets! We are joined by an Online Video Confidence coach, video strategist and video coach -Yana Martens.Here’s a sneak peek at what you’ll hear:The 2 most common…
Trust your instinct but back it up with data ‘Shorty’ EP#62
Feb 10 • 11 min
In today’s show, I share how our decision to dump the video podcast and double down on audio only, has resulted in our downloads doubling in the last 30 days.So the moral of the tale is trust your instinct but back it up with DataBuzzsprout | Apple…
How to create a marketing funnel EP#061
Feb 5 • 28 min
How to create a marketing funnel with marketing consultant Alana Joynes
Start getting realistic about growth and stop being impatient - ‘Shorty’ EP#60
Feb 3 • 11 min
Are we too impatient as creatives?
The 5 pillars of an effective marketing strategy EP#059
Jan 29 • 25 min
The 5 pillars of an effective marketing strategy
What is your marketing strategy for 2020 EP#058
Jan 27 • 10 min
How to create a marketing strategy for 2020
How to Overcome Anxiety in business with Sam Lennie EP#057
Jan 22 • 38 min
Learning how to manage anxiety as a business owner.
How to bounce back after losing a major client EP#056
Jan 20 • 9 min
How to bounce back after losing a major client
The Power of Repetitive discipline - EP#055
Jan 15 • 13 min
Discover the hidden power of repetitive discipline
3 Biggest Lessons From 2019
Dec 24, 2019 • 45 min
Today is Christmas and here’s wishing you all a very merry one. As the year is about to end soon enough, it’s timely to look back and evaluate the experiences we’ve had all throughout the year.We’re joined today by a good friend of mine, Charley Valher of…
How to Overcome the Lack Mindset and Become Abundant
Dec 17, 2019 • 23 min
The year 2019 is coming to an end and we’re at a point in time where we start to evaluate ourselves. Have we done enough? I know some of you are starting to freak out because “I haven’t done any marketing.” For some, it’s a case of work having a ”few dry…
Are You Too Reliant on a Key Client?
Dec 10, 2019 • 20 min
Relying on one or two key clients could end up in the devastation of your business, especially if one of them leaves, or worse…both! Today, I’m going to do a solo episode about the dangers of relying on key clients.I’ll be sharing a story about how this…
Being Authentic With Your Content With Matt Smolen (Part 2)
Dec 3, 2019 • 34 min
Last week, we had Matt Smolen talk to us about the processes and the journey he went through from being a freelancer to hiring his team. We had a deep dive into the business side of growing Balloon Tree Productions.Just as promised, we’re bringing him…
How To Scale From Freelancer To A Team Of 4 With Matt Smolen (Part 1)
Nov 26, 2019 • 30 min
Business owners understand how responsibilities pile up once you decide to scale your business. Responsibilities are a lot easier to bear when we have people to share them with.In today’s episode, I will be talking to Matt Smolen, owner of Balloon Tree…
Using LinkedIn For Lead Generation with Emily Wallace
Nov 19, 2019 • 31 min
One of the many reasons people go into the video business industry is they love sharing stories. The question is, what platforms can you use to tell that story and showcase your prowess in videos?Today’s episode will be about the core aspects you need to…
Video Production Business Manifesto with Ryan Spanger (Part 2)
Nov 12, 2019 • 31 min
In last week’s episode we had Ryan Spanger the owner and founder of Dream Engine with us. Ryan is not only a member of our Video Business Accelerator group. Ryan actually wrote a manifesto which highlights all the lessons he has learned in 20 years in the…
Video Production Business Manifesto with Ryan Spanger (Part 1)
Nov 5, 2019 • 42 min
After being in the video business industry for so long, it only takes a little loss of focus to lose track. But what does it take to make you stay in the game? How do you remind yourself that you have goals to achieve and dreams to chase?Today, I’ll be…
17 Lessons from the Accelerator Mastermind
Oct 29, 2019 • 31 min
4 times per year I get into a room with my accelerator clients and we spend 2 days masterminding. You might be wondering what that is.Today’s episode will be all about debriefing the recent mastermind event we did in Melbourne.Since a lot of people are…
Being Too Creative Could Scare Clients Off with Simeon Quarrie (Part 2)
Oct 22, 2019 • 21 min
In part one of our back-to-back episodes with Simeon Quarrie, he shared some insights about the efficiency brought about by starting work at 2am every day. We talked about his work ethic and his ability to scale up and down depending on the projects at…
Why I Start Work at 2AM Every Day with Simeon Quarrie (Part 1)
Oct 15, 2019 • 26 min
For filmmakers, it’s really essential to always be on top of your game. Staying focused is one of the key factors in making sure you are ahead in the industry. And this might sound a bit odd for you but our guest today has been practicing this habit of…
Den Unleashed Part 2- It’s not your fault, nobody taught you how to run a business with Charley Valher
Oct 8, 2019 • 34 min
Last week, we talked about the reason why so many businesses stagnate and fail, and we discussed the most common mistakes that video businesses make. They fail to invest in themselves and for that reason, they’re setting up their businesses for failure.In…
Den Unleashed Part 1- Why so many businesses stagnate or fail
Oct 1, 2019 • 25 min
I’ve talked to a lot of filmmakers all over the world at all stages of their businesses. The ones who are the most consistently successful think differently. 95% of video companies I meet all seem to be making the same mistake. The major mistake they…
Eradicating scepticism, the mindset that’s holding your business back - with Chris Schwager #41
Sep 24, 2019 • 36 min
All entrepreneurs in the video industry want to improve. However, when given the resources to invest in personal development, many prefer to spend money on gear instead of self-improvement. In this episode, we’ll look into why investing in yourself should…
Video Marketing and Measuring ROI with Chris Schwager
Sep 17, 2019 • 26 min
There are no shortage of video production companies chasing clients. So how do you stand out and offer the market what they need. There is a growing trend of ‘Video Marketing’ where you not only shoot and produce the work but advise on campaign strategy…
Why I’ve spent over $150k on business education with Charley Valher
Sep 10, 2019 • 35 min
Taking part in business and marketing events can be a step out of the comfort zone for some people. However, most of the time, the leap of faith can have a huge ROI for you and your business. In this episode, we’ll be looking into the power of investing…
Video Strategist - The new video Paradigm with Ben Amos
Sep 3, 2019 • 28 min
The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their…
Growth Accelerator 6 - Effective delegation Enables Scale
Aug 27, 2019 • 21 min
A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace…
Growth Accelerator 5 - How to Convert Leads to Clients by Den Lennie
Aug 20, 2019 • 19 min
Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process.What they don’t realize is having a predictable sales…
Subscription Models - Video Partnerships with Geoff Anderson
Aug 13, 2019 • 25 min
Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the…
How to Succeed with a Niche with Geoff Anderson
Aug 6, 2019 • 22 min
Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In…
Growth Accelerator 4 - Creating a Marketing System
Jul 29, 2019 • 17 min
Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for…
Video Business Growth Accelerator 3 - Educate
Jul 23, 2019 • 19 min
Educating your target market is a critical step i…
Understanding your clients journey with Rochelle Morris
Jul 16, 2019 • 27 min
The secret to healthy client relationships with R…
Quiz funnels for lead generation with Brian Cassingena
Jul 9, 2019 • 23 min
The power of quiz funnels to generate leads with …
Email marketing is Dead - With Brian Cassingena
Jul 2, 2019 • 28 min
Email Marketing is DEAD with Brian Cassingena
Growth Accelerator 2 - Getting clear on your target market
Jun 25, 2019 • 17 min
Growth Accelerator 2 - Focussing on a single targ…
Growth Accelerator 1 - Defining Your Purpose with Den lennie
Jun 18, 2019 • 21 min
Growth Accelerator 1 - Getting clear on your WHY?
From nothing to $200k in 6 months with Gareth Carr
Jun 11, 2019 • 23 min
One filmmaker’s journey from Zero to $50k in 3 mo…
The Ideal Camera Package with Mick Jones
Jun 4, 2019 • 27 min
The Million dollar question? What Camera would yo…
Adopting a Content Video business Model with Mick Jones
May 28, 2019 • 22 min
Adopting the Content Model of production with Mic…
How has the Video Industry changed in 10 years with Mick Jones
May 21, 2019 • 22 min
The Video Business 10 years on from the DSLR Revo…
5 Must read Business books for filmmakers - Den Lennie
May 14, 2019 • 24 min
These are 5 life-changing Business books all vide…
A new music library for video producers with Adam Forgione
May 7, 2019 • 32 min
Finally a music library with sensational tracks t…
The 3 Essential metrics you must measure in your business with Adam Forgione
Apr 30, 2019 • 30 min
There are three mission-critical metrics you must…
Building a Corporate Video Business from scratch with Adam Forgione
Apr 23, 2019 • 26 min
Adam Forgione shares his secret about how he tran…
21 steps to 6 Figure Profits with Den Lennie
Apr 16, 2019 • 28 min
21 steps to six figure profits. This is simple b…
There are no shortcuts to success - The timeline of reality
Apr 9, 2019 • 22 min
You cannot shortcut the work required to become s…
BFC EP #016 - 7 Strategies to improving cashflow with Den Lennie
Apr 2, 2019 • 29 min
Stop buying gear - it’s crippling your cashflow! …
BFC #015 Content System for Social Video with Den Lennie
Mar 26, 2019 • 29 min
Spending $75,000 on a web series. Was it worth i…
5 Ways to get more clients with Den Lennie EP014
Mar 12, 2019 • 25 min
5 ways to get clients regardless of what stage t…
Scaling your video production company to 7 figures with Simon Holt EP013
Feb 26, 2019 • 45 min
In this episode, Den talks to Simon Holt who shar…
BFC EP #012 - How to Handle Not Getting Paid with Den Lennie
Feb 12, 2019 • 25 min
In this episode, Den reflects on a situation wher…
BFC #011 - The Power of Personal Branding with Rebecca Flint
Jan 29, 2019 • 52 min
Most often than not, most of us associate brandin…
BFC #010 - How to Successfully Blend Quality Family Life and Business with Sean Soole
Jan 15, 2019 • 47 min
For most of us we’re taught that we need to work …
BFC #009 - 7 Steps to Run your Business without You as a Creative with David Jenyns
Jan 1, 2019 • 39 min
If you think you need a hundred systems or proces…
BFC #008 - Easy Ways to do Business as a Creative with Simon Banks
Dec 18, 2018 • 60 min
What is your purpose as creative? For Simon Bank…
BFC #007 - How to go from being a Freelance Video Curator to an Agency Owner with Doug Suiter
Dec 4, 2018 • 46 min
Are you an entrepreneur or a creative? For Doug…
BFC #006 - How A Creative can Turn Their Passion into a Profitable Business with Arana Wallenhoffer
Nov 20, 2018 • 50 min
It is tempting to hold on to a company after bein…
BFC #005 - How to overcome your fears and limiting beliefs with Prue Sturgeon
Nov 6, 2018 • 43 min
No matter what creative work you do, your limited…
BFC #004 - How a Former Truck Driver dove into an Underwater Imaging Business with Peter Lightowler
Oct 23, 2018 • 45 min
The inevitable challenges life will bring you are…
BFC #003 - How to make branding work for Creatives with David Fernandez
Oct 9, 2018 • 42 min
Are you struggling with how to position your bran…
BFC #002 - The Long Term Mindset you Need to make it as a Filmmaker with Matt Jepsen
Sep 25, 2018 • 43 min
Many people endure taking more work than they can…
BFC #001 - What you Need to Know about Scaling your Business with Charley Valher
Sep 7, 2018 • 58 min
Do you want to know how to grow your business tha…