Good Social Media Podcast

Good Social Media Podcast
The GOOD stories in this social world.

Public Figures on Social Media with Justin Baker
Jun 24 • 48 min
Justin Baker is a social media strategist and manager from Los Angeles California. His client base is predominantly made up of public figures from the entertainment industry, politicians and religious leaders. I this episode we talk about what Justin does…
The Australian Bushfires and how Social Media Helped with Craig Mack
May 19 • 61 min
The Australian bushfire season in late ‘19 and early ‘20 was devastating, it was the worst we’ve seen. Throughout the devastation social media played an important part in connecting people, helping communities affected, informing the world of the extent…
Collaborative Marketing and Social Media with Jess Ruhfus
May 12 • 31 min
Jess is the founder of Collabasaurus as a way to connect brands for clever collaborations and partnerships, the “Tinder for brands” as Jess puts it. How effective is collaborative marketing and how can social media play a part? Is it just for big brands…
EP.61 Human 2.0: What Is It and Can We Have It
May 6 • 16 min
A pandemic forces us to live in a very different way than what we’re used to, it drives us apart through social distancing yet we crave connection. Do we have the opportunity to socially and emotionally evolve because of COVID-19? Major social change…
Human Content During COVID-19
Apr 23 • 20 min
Although we’re separated through practicing social distancing in a way, we’re closer than ever. Social media use throughout the COVID-19 pandemic has grown immensely and the content being shared is more human, more authentic and aiding us to form deeper…
Social Media Use During a Crisis
Apr 14 • 28 min
With so many of us now relying on social media to stay in contact with friends and family while social distancing, our consumption of social media is at an all-time high! In this episode Todd and Alex discuss enriching their relationships through social…
Unselfish Self Care on a Daily Basis with Cat Sanz
Apr 7 • 25 min
Cat Sanz joins me to talk about #fiveminutesofmine, a movement designed to make sure you don’t forget about well, YOU, & there’s never been a more relevant time than right now. The stress of the current pandemic is pressing down on all of us & there’s…
Christian Small’s 191 Day Adventure
Mar 28 • 41 min
Christian Small is a PGA accredited golf coach who spends his days guiding amateur & professional players to improve their game. In 2019 Christian set himself the goal of playing in the Australian Open qualifier but not having played professionally for…
EP.56 LIVE from Social Media Marketing World 2020
Mar 12 • 11 min
Recorded LIVE from Social Media Marketing World, San Diego on March 3, 2020. Not on my usual recording equipment, so a noticeable difference in audio quality. I’m discussing the conference as a whole, my key takeaways and why we keep going back to SMMW.…
Censorship and Social Media
Feb 18 • 22 min
The balance between censorship & free speech is constantly challenged in modern society. Even though the debate existed long before social media, the immense penetration of social media ensures that the impact of this struggle is felt & amplified around…
Forming Connections on Social Media
Feb 4 • 25 min
Recently I’ve had conversations with listeners about why they were on social media, the consensus was: Connections. One of my fundamentals of social media, forming connections is what social media is built on. I share some examples of the connections we…
Everything You’ve Ever Wanted to Know About TikTok with Lachlan Kirkwood
Jan 28 • 31 min
TikTok had a huge year in 2019 totaling more that 1.6 billion downloads. It is rivaling Instagram & is set to continue to grow in 2020. So… what is it, where did it come from and how are people using it? Lachlan Kirkwood joins me in this episode to share…
New Year and Life Lately
Jan 21 • 37 min
It’s my first episode in 2020 and the last few months have been a whirlwind. I’m talking about the last few months, becoming a Dad and how I’ve been using social media and sharing my son. I also talk about what I want from social media for him as he grows…
EP.51 Being Authentic on Social Media with Cherie Clonan
Sep 10, 2019 • 57 min
Cherie Clonan is the founder and Director of social media agency – The Digital Picnic. Cherie’s approach to social media for her business authenticity - led, it not only defines her but also her team, clients and even influences her followers.
EP.50 50th Episode
Sep 10, 2019 • 14 min
It’s the 50th episode! Todd recounts some of his most popular episodes, some of his favourites and recaps what Good Social Podcast is all about.
EP.49 Brand and Culture on Social Media
Aug 6, 2019 • 49 min
D.P. Knudten speaker, Author, Dean of the Nonfiction Brandversity, all ‘round legend and my friend from Madison, Wisconsin is joining me on the podcast today to talk brand and culture on social media.
EP.48 Instagram is Hiding Likes and it’s Going to be Okay
Aug 1, 2019 • 18 min
In May 2019 Instagram began testing hiding post likes in July they expanded the test to more countries. It became huge news for social media and traditional media but what does it really mean and why are they really testing it?
EP.47 Sharing Big News on Social Media
Jul 23, 2019 • 26 min
Big news about your life is important to you and considering how and who you share it with is equally important. In this episode Todd and Alex discuss their recent big news (hint: they’re having a BABY!), when they chose to share it and why.
EP.46 The President of the USA Can’t Block People on Twitter
Jul 16, 2019 • 16 min
What happens when someone is blocked on Twitter? In President Trump’s case, it violated the Constitution of the USA. When Trump block several Twitter users because the expressed opposing views, they sued him – and won!
EP.45 Accountability on Social Media
Jul 10, 2019 • 15 min
It seems to happen weekly, a social media user will be held accountable for a tweet or a post on Instagram or facebook. It could be a brand, business, politician, sports person or anyone on social media and that accountability makes it a better place.
EP.44 The Responsibility of Community Management
Jun 25, 2019 • 18 min
Who is responsible for comments on social media posts? A recent court ruling highlights the importance of community management & the responsibility that anyone who publishes anything on social media has, not just for the content but the comments to.
EP.43 Messenger Marketing with Aoife O’Connoll from Yarnly
Jun 17, 2019 • 50 min
Messenger Marketing is growing, becoming more complex & more valuable for customers and businesses. In this episode Todd talks with Aoife O’Connell from Yarnly about chatbots & Messenger Marketing & why it’s time to incorporate it into your strategy.
EP.42 The SXSW Episode
Jun 11, 2019 • 24 min
SXSW is a conference and SO much more! In this episode Todd recounts his trip to Austin, Texas for SXSW 2019. He talks about the food, the fun and the way that SXSW has affected him (in the BEST way).
EP.41 Influencer Marketing with Sonia Bavistock
Jun 3, 2019 • 45 min
Influencer marketing is a hug part of social media but what does it take to become an influencer and what are the challenges influencers face in 2019. Todd is joined by Sonia Bavistock to talk about authenticity in an age of influence.
EP.40 My Principles of Social Media
May 29, 2019 • 14 min
The reach of social media is far and wide, it’s always on and Facebook alone connects more than 2 billion people. In this episode Todd shares his principles of being on social media that can be applied to personal use as well as professional use.
EP.39 How do we hold on to our humanity in the age of bots and AI
May 21, 2019 • 9 min
We live complicated and busy lives and we already use technology to make things a little easier. With Bots and AI becoming more prevalent are we close to losing our humanity? In this episode Todd talks about why it’s so important to keep a human touch.
EP.38 Republished: Social Media for Business
May 14, 2019 • 19 min
Republished: Can a business use social media to successfully grow an audience and build a client base? In this episode Todd talks about how business can use social media to not just sell but enrich their audiences lives with valuable content.
EP.37 What would a better version of Facebook look like?
May 7, 2019 • 14 min
With a lot of talk recently about Facebook making some big changes Todd discusses what a better version of Facebook might be like. Are we already using this new version of Facebook? Are these ‘changes’ just Facebook adapting the platform to align with us?
EP.36 Social Media is in its Infancy but it’s Starting to Grow Up
Apr 30, 2019 • 16 min
Social media has some growing up to do but if you step back and look at it, it hasn’t been around for very long. In this episode Todd explains what he means when he says Social Media is in its infancy and also how we may be watching it begin to grow up.
EP.35 Colonel Sanders; The Instagram Influencer
Apr 23, 2019 • 17 min
Colonel Harland David Sanders was born on 9 September 1890 and had a few jobs like steam engine stoker and insurance salesman before selling fried chicken. In April 2019 all that changed when he became a ‘true’ Instagram Influencer.
EP.34 The Real Reason Lush UK Are Switching Up Their Social Media
Apr 16, 2019 • 23 min
Lush UK sent shockwaves through the digital marketing world recently when they announced that they’re “switching up social”, but what does that mean? They dropped some hints in their post that they may have a bold new plan with a community focus.
EP.33 This is Only the Beginning; Making Sense of the Future of Facebook
Apr 9, 2019 • 19 min
Big changes are on the horizon for Facebook and after attending SXSW and Social Media Marketing World, Todd shares his thoughts and in-depth analysis of what it all means for Facebook, Instagram, Messenger and more. He also discusses how privacy,…
EP.32 Equivalent of a Message on Social Media
Apr 2, 2019 • 10 min
Communicating through messages has been around for a long time and with each advancement in technology it becomes more efficient. Humans are more connected now than ever before so what is the equivalent of sending a message on social media?
EP.31 Conferencing: How to and Why - A Guide to Social Media Marketing World
Mar 20, 2019 • 25 min
Social Media Marketing World is an amazing conference that Todd has attended three times before. 2019 will be his fourth year and in this episode Todd talks about why he keeps going back and also discusses his tips on how to conference.
EP.30 5 Easy Steps to Declutter your Social Media
Mar 11, 2019 • 13 min
Your social media profiles can sometimes get a little messy and you start seeing content you’re not interested in, you’re experience becomes a scroll-fest because nothing is engaging. In this episode Alex and Todd will talk about the ways you can clear…
EP.29 Meme Marketing
Mar 5, 2019 • 14 min
Meme marketing became the most talked about aspect of communications on the web during 2018. In this episode Todd takes a look at the Bird Box meme phenomenon and explores its effect on marketing, brands and the consumer.
EP.28 The World Record Egg and what it Achieved
Feb 26, 2019 • 14 min
On January 5 2019 a picture of an egg was posted on Instagram that quickly became the most liked (53 million) post ever. Join Todd as he discusses the World Record Egg and with some help what it has been able to achieve.
EP.27 What Does Social Media Have to do with Bella the Lost Dog?
Feb 18, 2019 • 11 min
When social media is used for good it can do great things and in this episode Todd tells the story of a little lost dog Bella and how, with the help of Facebook Groups and the local community, Bella was found and reunited with her owner.
EP.26 Facebook Turns 15
Feb 9, 2019 • 36 min
This week, Facebook celebrated its 15th birthday and in this episode Todd takes a look back over the timeline from its origins in a Harvard dorm room to becoming the biggest social network in the world.
EP.25 The Influence and Exposure of Fyre Festival
Feb 1, 2019 • 20 min
Fyre Festival was billed as a dream event—an ultra exclusive, ultra luxury festival to be held on an island in the Bahamas, the reality was more like a nightmare for those that attended. Join Todd as he explores how social media played an equal part…
EP.24 Misinformation on Social Media
Jan 25, 2019 • 19 min
What do Mark Twain, Robin Williams and Marie Kondo have in common? To find out the answer you’ll have to listen to this week’s episode where Todd talks about misinformation on social media and how we all have a responsibility to do something about it.
EP.23 Social Media for Business
Jan 18, 2019 • 18 min
Do businesses belong on social media? Can a business use social media to successfully grow an audience & build a client base? In this episode Todd talks about how business can use social media to not sell but enrich their audiences with valuable…
EP.22 Social Media in 2019
Jan 11, 2019 • 23 min
2018 was a big year for social media and in this episode Todd recaps some of the major events of the year and also discusses his predictions for 2019 which touch on how people use social media, changes in the platforms and trends in content publishing.
EP.21 New Year Resolution
Jan 4, 2019 • 14 min
It’s a new year and that means it’s time for a new year resolution. In this episode Todd talks about how social media can play a part in helping you set and achieve your goals. He also share some of his goals for 2019.
EP.20 Reflecting on 2018
Dec 27, 2018 • 34 min
Todd launched the podcast in 2018 and in this episode he looks back at some of his favourite episodes and his guests, discusses the successes and failures and where things are going in 2019.
EP.19 Healthy Social Media Use
Dec 21, 2018 • 14 min
Social media can be so good but it can also be a distraction from real life. In this episode Todd talks about healthy social media use and why it’s important to practice it during the festive season.
EP.18 Why There’s No Dislike Button on Facebook
Dec 13, 2018 • 16 min
The ability to ‘Like’ was added to Facebook in 2009, it was a great feature that enable more interaction from users but it was also very limited in application. In this episode Todd talks about why a dislike button was not the answer.
EP.17 Bringing Positivity to Social Media
Dec 6, 2018 • 20 min
It can be something that made you laugh, something that made you think or something that you love. Bringing positivity to social media isn’t hard to do and anyone can do it! Todd talks about how we can be positive, what it means and shares some…
EP.16 Instagram Real Life VS Reel Life
Nov 29, 2018 • 17 min
Is what happens on social media real life or is it fictional? Does it matter? Social media is a lot of different things to a lot of different people and in this episode Todd discusses the real vs reel.
EP.15 Mel Kettle - Social Media for CEOs, Organisations and Associations
Nov 22, 2018 • 51 min
Mel Kettle is the author of The Social Association, a communication and social media expert, association specialist and speaker. We’re chatting about using social media as a CEO, organisation or association. Mel shares some great stories, so please enjoy!
EP.14 Taking Social Media on Vacation
Nov 16, 2018 • 34 min
Being connected is just part of our daily lives and that goes for vacations as well. How do we remain active on social media while being in the moment when on holidays? Todd and Alex discuss taking social media on your holiday and how to manage your time.
EP.13 Enhance Your Communication with Emojis
Nov 8, 2018 • 11 min
They’re little, fun and when used right can convey feelings, emotion and even sarcasm. In today’s episode Todd talks about how emojis have gone from a cute novelty to a mainstream form of communication.
EP.12 Astrid Nahir - Hurricane Maria / Social Media During a Catastrophic Event
Nov 1, 2018 • 34 min
Astrid Nahir is from San Juan, Puerto Rico and was there on September 20 2017 when Hurricane Maria made landfall. In this episode, Astrid shares her story along with how social media played a part in the lead up and recovery.
EP.11 The Participatory Web – Citizen Journalism and Brand Love
Oct 25, 2018 • 16 min
Two seemingly unrelated topics come together in the participatory web allowing us to witness a shift in how media is created, how we consume it and how we interact with it.
EP.10 Deeper Connections
Oct 19, 2018 • 9 min
We’re enhancing the human experience by way of deeper personal connections through social media that are enabling more meaningful in-person interactions.
EP.9 5 Ways Social Media is GOOD for You
Oct 11, 2018 • 29 min
From micro interactions to staying in touch with family and friends, Alex and Todd discuss 5 ways social media is good.
EP.8 Authenticity
Oct 4, 2018 • 11 min
With social media being used of so many different things it’s often hard to know what’s authentic and what isn’t. In this episode Todd talks about why it’s so important to be authentic and shares stories authentic and inauthentic content.
EP.7 The Story Of; Instagram
Sep 27, 2018 • 18 min
The story of: Instagram. A year after launching, 10 million people from across the world were using it. This is the story of Instagram. In The Story of: series Todd takes you through some incredible tales from social media. Show notes How I Built…
EP.6 Social Responsibility, Where Does it Lie
Sep 21, 2018 • 15 min
There’s so much content on social media and it’s so ingrained in people’s lives, so where does the responsibility lie for what content is shared? In this episode Todd discusses his thoughts and shares examples of responsible social media. Show…
EP.5 Community Building With Cherie Clonan
Sep 13, 2018 • 31 min
Cherie Clonan has an incredible ability to create communities online and she has an immense passion for social media for social good. She’s built a number of amazing groups and her devotion to these communities is an inspiration.
EP.4 Facebook Groups and Why They’re GOOD Social Media
Sep 7, 2018 • 18 min
Online communities are a great place to be & although Facebook Groups isn’t the only place to do it, it’s probably the most accessible. In this episode Todd shares his personal experience with Facebook Groups and talks about why they’re GOOD…
EP.3 What is a Meaningful Interaction and Where can I Get One
Sep 7, 2018 • 17 min
Information so fast and it’s trying to distract us wherever we turn. In this episode Todd & Alex talk about what makes an interaction meaningful and why now is the time to share something about your day and engage with someone that did the same.
EP.2 The Social Web and How We Got Here
Sep 5, 2018 • 14 min
In less than 20 years social media has grown from niche platforms and chat rooms to a mainstream billion dollar industry. In this episode Todd discusses the short history of social media, how we got here, what happened along the way and how this…
EP.1 Introduction and About The Good Social Media Podcast
Sep 3, 2018 • 13 min
Welcome to the first episode of the Good Social Media Podcast with Todd Austin! We’re more connected now than ever and we’re talking about the GOOD stories that are made possible in this more connected world. This episode Todd talks about the…