Brain Lava

Brain Lava
We’re Team ODEA, a group of strategists, technologists and creatives that believe marketing is energizing. It’s not board room meetings and tactics that lack results. It’s innovative, strategic, imaginative and BOLD! Our mission is to make marketing approachable and actionable for all businesses, regardless of product, service or industry. Each episode of Brain Lava unpacks a different element of marketing or tech. We share our thoughts as marketers and ask for yours too.

41- Brain Lava Hot Topic - Website Accessibility, ADA and WCAG
Nov 18 • 17 min
You may be feeling the heat of uncertainty about website and mobile app accessibility after a recent court case regarding ADA and digital assets was in front of the US Supreme Court. But don’t sweat it. We’re working closely with our friends at fjorge…
40- Living Through a Rebrand
Oct 4 • 11 min
If your organization changes its name and/or logo there are A LOT of places and items to update with the new brand. Some are more obvious like your website and email address. But what about all the little things? Voicemail box recordings. Internal…
39- Our Three Requests of Conference Speakers
Sep 20 • 3 min
Conferences. Love ‘em or hate ‘em? We’ve experienced the ups and downs of educational conferences we’ve learned one thing: it’s the presenters that make or break the experience. Swanky venues and swag bags bursting with goodies can only take you so far.…
38- Natural Networking: How to Approach LinkedIn Like a Human
Sep 6 • 6 min
We were recently asked how to best approach someone you don’t know on LinkedIn. Our answer is simple: act like a human! Just because you’re online, it doesn’t mean normal behaviors get tossed out the window. Be yourself and find a natural way to connect…
37- Intern Anna
Aug 22 • 21 min
Think you’ve got marketing all figured out? So did ODEA intern, Anna… until she started working for us. Joined by president Patty, our marketing intern discusses three things that surprised her about the marketing world in episode 37 of Brain Lava!
36- Brand Sounds
Aug 8 • 4 min
Brands have signature logos, signature taglines and, increasingly, signature sounds. Tune in to Brain Lava to hear ODEA Prez, Patty Rioux, share her thoughts on why brands need to invest in sounds even more as voice search and voice assistants keep…
35- Why You Should Start a Podcast
Jul 24 • 6 min
Podcasts are growing in popularity – fast! Edison Research found that in 2018, 26% of Americans listened to podcasts monthly. So why haven’t you started yours? If you’re on the fence about podcasting, we’re sharing three reasons you should consider…
34- Deep Dive into SEO
Jul 11 • 18 min
Welcome to a very special edition of Brain Lava! On this episode, we’re jazzing things up a bit. Not only can you listen to us on this podcast episode, but we’ve also created a handy-dandy “Top SEO Tips” presentation! To view the presentation while you…
33 - Cut. It. Out
May 23 • 5 min
Less is more. We apply this thinking to everything from putting on cologne to driving in Chicago traffic. On this week’s episode, we’re sharing why you should keep that lesson in mind when it comes to everything from your content to your ideas to running…
32- Open Source vs Proprietary CMS
May 9 • 13 min
Thinking about your next website and the engine that’s going to drive it? Stuck between an open source or a proprietary content management system (CMS)? You’re in luck! On this week’s episode of Brain Lava, we’re talking about the differences between the…
31- Social Media Lessons
Apr 25 • 5 min
Social media for business can seem overwhelming, especially if you’re brand new to the social platform world. In this week’s episode of Brain Lava, we’re sharing three lessons we’ve learned at ODEA wile navigating the world of social media for B2B…
30 - Learning Styles
Apr 11 • 13 min
Learning styles are important – especially when you want to help educate your audience. Who better to talk through the big three learning styles than ODEA Project Manager, Sue Lattea? With 20 years of experience as an educator and a textbook writer, Sue…
29- Swag
Apr 4 • 8 min
Swag matters! Or does it? Listen to this week’s episode to find out from Patty, Megan and Stephanie if swag is something you should be thinking about!
28- Image Resizing
Mar 28 • 11 min
On this episode, we’re speaking out for those that don’t have a voice. Those that are stretched and skewed to their limits without complaint. We’re speaking up for images and logos and sharing how to properly resize them!
27- 9 Mind-Blowing Stats
Mar 21 • 8 min
To us, statistics are like donuts, there’s really no such thing as too many. But fear not, this week we’re only serving up nine stats that will totally blow your mind. From cold calls, to websites, to sales to the ever-growing YouTube – these nine stats…
26- Trade Show Tips
Mar 14 • 6 min
Trade show necessities: Business cards, comfortable shoes, swag, supplies box, refreshments…the list goes on and on. But don’t sweat it because we’re sharing three tips from someone who knows the ins-and-outs of the trade show world. From designing…
25 - Voice Search
Mar 7 • 14 min
Welcome to the future: where you can order your favorite peanut butter through a tiny device on your counter while cooking your breakfast. On this week’s episode of Brain Lava, we’re discussing voice search and how it’s going to change the future of…
24- Respect Referrals
Feb 28 • 7 min
Think the art of referrals is dying? We think not. ODEA President, Patty Rioux, talks referrals and why we think they’re still a major key to success in B2B on this week’s episode of Brain Lava.
23- SEO Introduction
Feb 21 • 11 min
What is Search Engine Optimization (SEO) and what does it have to do with your website? Those are two of the questions we’re answering in this week’s episode of Brain Lava, where we break down the basics of SEO and why you should be thinking about it for…
22- 360 Images: Taking the Online Experience to the Next Level
Feb 14 • 12 min
Wouldn’t it be nice if you could view a product online from all angles- from the top, the sides, even the bottom? Well, your wish is technologies command. More and more companies are using 360 images that allow consumers to view a product from literally…
21- Branding: Just like Peeing in The Pool
Feb 7 • 4 min
It’s Brain Lava’s 21st… 21st episode that is! But just because we’re all grown up doesn’t mean we’re getting all serious on you. In this week’s episode we’re talking about peeing in the pool (told ya we’re not growing up) and how it relates to branding!
20- Team Collaboration
Jan 31 • 12 min
This week, ODEA was separated by hundreds of miles AND a Polar Vortex but not even that could stop us. While at home, working away in our PJ’s with a team spread across four states, we were struck with inspiration. Collaboration is tough. Collaboration in…
19- ODEA Show and Tell: 2018 Marketing Budget
Jan 24 • 11 min
We’ve heard about the power of open book management but what about open book marketing (we totally just made that up)? We’re laying our books open for the world to see and sharing what and how we spent our marketing budget dollars in 2018.
18 - Photography Tips to Make Your Photo Shoot a Success
Jan 10 • 14 min
ODEA birthday twins, Megan and Stephanie, sit down to talk about tips to make your photo shoot experience a success. Whether you’re investing in a photographer or taking the DIY route, these tips will help you feel prepared for whatever comes your way.
17- Feed Your Brain
Jan 3 • 6 min
Is your brain hungry? Let’s feed it! ODEA’s launching a NEW weekly email newsletter that connects you to the exciting things that are rocking the marketing and tech world. Learn more about it in this week’s episode of Brain Lava! If your brain is hungry…
16: Podcast 101: What We’ve Learned
Dec 27, 2018 • 12 min
We’ve been in the world of podcasting for four months now. With 15 published episodes on our resume, we thought it was time to reflect on what we’ve learned so far. ODEA Technical Coordinator, JJ Lattea, sat down with Patty, ODEA President, to share a few…
15- Comfort Zone
Dec 20, 2018 • 5 min
It’s time to make ourselves uncomfortable! Find out why ODEA President, Patty Rioux, thinks we learn best when outside of our comfort zone.
14- Creative Quiz
Dec 13, 2018 • 9 min
COME ON DOWN! You are the first contestant on Brain Lava Trivia! In this episode, we’re putting your graphic design knowledge to the test.
13- Offense vs Defense
Dec 6, 2018 • 7 min
Are you playing offense or defense? No, we’re not talking about football. We’re talking about your marketing! Our president, Patty, shares why you should be on the offense in your marketing efforts.
12- Creative Outlet
Nov 29, 2018 • 4 min
Ever felt like you were in a creative dry spell? Or maybe even uttered the words “I just wasn’t born creative”? At ODEA, we think that everyone can be creative. It’s just a matter of exercising that creative muscle. In this week’s episode of Brain Lava,…
11- Social Media POST Method
Nov 21, 2018 • 5 min
The world has definitely changed since 2011. One thing that remains relevant today? The social media POST method from the book “Groundswell”. Seven years later, we still believe POST is a powerful way to tackle social media strategy.
10- Post Post-Mortem
Nov 15, 2018 • 3 min
We survived our first post-mortem meeting! And we’re sharing a few thoughts on what worked for us, what didn’t work and what we plan to do to make them even better in episode 10 of Brain Lava.
9- 4 Quick Tips for Presenting
Nov 8, 2018 • 5 min
Preparing to present at an event or conference? Feeling a bit anxious about it? We totally get it! Giving a presentation can be stressful. That’s why we’re giving four quick presentation tips in this week’s episode of Brain Lava.
8- WordPress Intro
Nov 1, 2018 • 6 min
Small business websites, Fortune 500’s, personal blogs… WordPress is made up of a variety of users. Large businesses like Facebook News, Sony and even Vogue trust the content management system to house their sites. Are you curious why this CMS is powering…
7- There’s no ‘I’ in Marketing. Oh wait…
Oct 25, 2018 • 5 min
Asking for creative feedback can send you into a black hole of personal opinion. As marketers, we don’t care about personal preferences. Our role is to create something that resonates with your audience. Our President, Patty, gives tips on how to…
6- Takeaways from HubSpot’s Inbound Conference
Oct 18, 2018 • 19 min
This week’s episode of Brain Lava is a special one. Our very first guest, Kerra from the Chicago Family Business Council, shared her thoughts on HubSpot’s Inbound 2018. If you missed it this year or if you’re thinking about attending next year, listen to…
5- Bold Branding
Oct 11, 2018 • 5 min
BOLD is simple. BOLD has a point of view. BOLD is sometimes explicit. But probably not in the way you’re thinking. We’re talking BOLD branding and what it means to ODEA in this week’s episode of Brain Lava.
4 - Post Mortem
Oct 4, 2018 • 5 min
What’s the first thought that crosses your mind when you see that post-mortem meeting invitation appear in your inbox after a project is completed? Anxiety? Dread? Understandable. The word “post-mortem” itself even sounds scary, but it doesn’t have to be!…
3- Treadmill Thoughts
Sep 27, 2018 • 3 min
Do you ever experience “AH-HA” moments when running on the treadmill or taking a shower? At ODEA, we call these moments of brilliance “treadmill thoughts.” We were curious as to why this happens to so many of us and it turns out there is science behind…
2 - Exploring User Experience (UX) Design
Sep 19, 2018 • 16 min
User Experience (UX) Design is all about the usability of a product (such as a website!) for its intended audience. What are they experiencing as they interact with the product? Is it catering to their preferences, desires and habits? Stephanie and Megan…
1 - How to be BOLD in Your Marketing
Sep 10, 2018 • 5 min
At ODEA we talk a lot about being BOLD. But what does it really mean to be BOLD? For us, BOLD means being simple, unexpected and having a point of view. Learn how you can get away from doing things as you’ve always done them by inviting challenges, hiring…
Brain Lava Intro
Aug 26, 2018 • 0 min
Hello! ODEA decided to create a podcast to help B2B marketing become BOLDER. We are here to talk about marketing and technology. We have many team members with a lot of knowledge and they want to share with everyone. If you have any suggestions for a…