FeedWorthie

FeedWorthie

rebuild.group
Feedworthie looks at today’s biggest happenings in marketing. We examine a few topics, look at how they play out on social media and what type of impact it had for the brand. This podcast comes to you from the minds at Rebuild Group, a creative marketing agency built out of Detroit, Michigan.


Quick deviation from the usual - “Brainstorm Like A Rockstar”
Aug 7, 2019 • 19 min
At Rebuild, we are always trying to find better ways to Jam. Over the years, we’ve studied artists in the entertainment industry to understand the methods they use to perfect their crafts. When we find a worthwhile method, we try it, and if it works well,…
8 - Speedworthie + St. Louis Style!
Apr 23, 2019 • 31 min
In this faster-paced episode we take a closer look at the viral sensation “St. Louis Style” that somehow managed to rope in Panera. We examine a few of the best brand pranks from April Fools Day across social media, U.P.S. successfully lands its first…
Ep 7. - BK takes on KFC, Cottenelle trolls Twitter + why the Sephora App is so addicting (or so we hear).
Mar 21, 2019 • 40 min
What a month! We’re back in Studio unwrapping Burger King’s new Grilled Chicken Sandwich- which has recently taken on KFC in a battle of the fast food chicken sandwiches… and we even taste test the sandwich so you don’t have to! We’re also diving into the…
6 - Super Bowl Special! - Corn Syrup, Robots, Cars and ASMR - Everything we loved (and didn’t love) from this year’s big game.
Feb 8, 2019 • 40 min
In this special episode of Feedworthie we’re breaking down the top spots still generating conversation after the 4th quarter from this year’s big game. It cost $5M for each 30-second spot and as usual the brands came to play. From Mircosoft to Amazon, to…
5 - New Years Resolutions, Pre-Super Bowl Buzz and Wendy’s #NationalRoastDay
Jan 28, 2019 • 32 min
In our fifth episode, the guys look at Capital One’s approach to driving foot traffic to its retail locations, Walmart’s clever play on nostalgia in digital video and our new years resolutions. We’ll break it all down and get you ready before next week’s…
4 - Black Friday Campaign Roundup + Unexpected Brands turn to Fashion for the Holidays
Dec 18, 2018 • 38 min
Looking back at November activity and Black Friday 2018, which brands had the best activations this holiday season? We catch up on Tom’s shoes, Cards against Humanity and Butterball’s voice-activated alignment with Amazon Alexa. The guys also look at a…
3 - Fall Football Extravaganza! What’s breaking through this Fall around the NFL?
Nov 13, 2018 • 42 min
Another year, another season. In this third episode the guys take a closer look at the approach some popular consumer brands (Pepsi, Microsoft, BW3, Reeses, Dr. Pepper) are doing in the football world to stand out.
2 - Nike’s Social Explosion, Back-to-School + Fall Foods
Sep 18, 2018 • 35 min
In our second episode the crew looks at which retailers are making the most (or least) of the back-to-school wave. Find out if Steve DeAngelis would rather order a Pumpkin Spice Latte or Ockotoberfest beer, and exactly how large was the impact Nike made…
1 - IHOB, Amazon and tales of Twitter Tech Support
Aug 22, 2018 • 36 min
Our inaugural episode! Meet the crew as we cover IHOP’s recent burger debacle, Taco Bell’s nacho fries, how Amazon fared with Prime Day 2018, finally we’ll analyze some conversations around the largest TV / Internet providers. IHOB - 2:00 Taco Bell -…