Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

searchmetrics.com
Dive deep into the ever-changing world of content and search engine marketing, with Searchmetrics’ GM, Jordan Koene. Discover actionable strategies and insights through data to navigate the topsy-turvy world created by Google, Apple and other Tech giants


Measuring and Analyzing the Impact of Holiday SEO Efforts – Tyson Stockton // Searchmetrics
Dec 6 • 10 min
Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion on how to best…
Expand Your Holiday Strategy to Build Authority and Awareness – Tyson Stockton // Searchmetrics
Dec 5 • 10 min
Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics’ Director of Services Tyson as they continue Holiday…
How to Optimize Content Relevant to the Holiday Season - Tyson Stockton // Searchmetrics
Dec 4 • 10 min
The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what optimization processes…
How to Prioritize and Categorize SEO Holiday Topics - Tyson Stockton // Searchmetrics
Dec 3 • 11 min
Episode Overview: When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday…
Building and Assessing a SEO Holiday Keyword List – Tyson Stockton // Searchmetrics
Dec 2 • 12 min
Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services Tyson Stockton as…
Improving Cross-Functional Relationships to Boost SEO Endeavors - Ryan Purtill // Healthline Media
Nov 28 • 27 min
Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as he catches up…
Trending SEO News Stories: YouTube, Site Speed and Updates - Jordan Koene // Searchmetrics
Nov 21 • 17 min
One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry awareness is one of…
2019 Content Performance Evaluation Strategies - John Lincoln // Ignite Visibility
Nov 14 • 18 min
Google’s algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content’s performance throughout a year full of changes. Join Ben as he chats with SEO expert John Lincoln from Ignite…
Yearly Planning: Evaluating SEO Performance to Prepare for 2020 - Jordan Koene // Searchmetrics
Nov 7 • 22 min
In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine the best method to…
Google BERT Algorithm Update: Contextualizing User Search Intent - Jordan Koene // Searchmetrics
Nov 6 • 16 min
Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan Koene as they…
October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet
Nov 5 • 20 min
The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest punches and coming…
Trimming Content to Improve Your Website’s Performance – Eric Enge // Perficient Digital
Oct 31 • 22 min
Flowers can’t truly bloom and stand out amongst the foliage without some pruning – the same can be said for your website content. Trimming extra content may sound harmful to your content strategy, but pruning excess content to enhance your high-quality…
Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute
Oct 25 • 16 min
Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he concludes his…
Structuring a Powerhouse Content Marketing Team - Robert Rose // Content Marketing Institute
Oct 24 • 17 min
The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ marketing goals. Join Ben as he…
Establishing Content Relevancy in a Crowded Marketplace - Robert Rose // Content Marketing Institute
Oct 23 • 16 min
Episode Overview: Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back…
Content Evaluation Time Savers
Oct 18 • 14 min
In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host Ben as he concludes…
Syndicating Your Content and SEO Benefits
Oct 17 • 16 min
Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking endeavors. Join…
Content Optimization for Maximum Reach
Oct 16 • 12 min
A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content Week with…
Optimizing Your Existing High-Value Content
Oct 15 • 14 min
Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Join Ben and Searchmetrics’ Content Lead Marlon Glover as they continue their High Value…
Identifying High Value Content
Oct 14 • 15 min
In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and elevate your…
Changing Careers for SEO; A Risky Payoff - Jim Christian // Digital Blush
Oct 10 • 28 min
There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush Digital and the…
Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
Oct 9 • 21 min
The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search rankings to much success. On this episode of Voices of Search Ben Shapiro spoke with…
Google Core Algorithm Update - A Seismic Shift Toward User Expectations
Oct 4 • 24 min
Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is placing a greater…
The Perils of Over-Optimizing Website Content
Oct 2 • 26 min
Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and…
September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Oct 1 • 21 min
With a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surprise followed by Spotify while YouTube continues to dominate the…
Google’s REAL news update — Jordan Koene // Searchmetrics
Sep 26 • 26 min
Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results clarifications. Topics…
Dealing with a Google manual penalty — Dan Petrovic // Dejan
Sep 20 • 16 min
Learn about the audacious site migration that allowed Dan Petrovic and Dejean marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links. Topics covered include: - How to carry the delicate…
Grey Hat SEO Link building Practices — Dan Petrovic // Dejan
Sep 18 • 23 min
What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered). Topics covered…
Penalties & recourse for grey hat SEO practices — Joe Sinkwitz // Digital Heretix
Sep 13 • 18 min
In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time. Topics covered include: - The impact of Google’s shift from…
Grey hat CRO and experience optimization — Joe Sinkwitz // Digital Heretix
Sep 12 • 15 min
When viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Joe Sinkwitz from Digital Heretix. Topics covered include: How clever user…
Grey Hat keyword and content strategies — SRP flooding, stolen content — Joe Sinkwitz // Digital Heretix
Sep 11 • 20 min
We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content…
Grey hat backlinks & social proof practices — Joe Sinkwitz // Digital Heretix
Sep 10 • 19 min
Despite rumors to the contrary, purchasing back links remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone. Topics covered include:…
Life in Grey Hat SEO — Joe Sinkwitz // Digital Heretix
Sep 9 • 18 min
Episode Overview Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure.…
The fuzzy boundary between Grey and Black Hat SEO
Sep 6 • 20 min
Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Topics covered include: - The risk of Grey Hat techniques and the inevitability…
The next generation of Black Hat SEO tactics
Sep 5 • 13 min
Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines let to black hat…
Introduction to Grey Hat Month and White Hat SEO
Sep 4 • 15 min
Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand them to follow great…
August 2019 SEO Winners and Losers: Facebook ascends, Netflix softens, YouTube dominates while Twitter slides
Sep 3 • 22 min
August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance? And, how much the long tails of the Game of Thrones benefit HBO as the summer…
How Google interprets website context and settings
Aug 30 • 16 min
Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it. Topics covered include: - Shock! The importance of site speed -…
Are you sending the right usability signals to Google? —- Jordan Koene // Searchmetrics
Aug 29 • 14 min
Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding…
Content quality according to Google —- Jordan Koene // Searchmetrics
Aug 28 • 16 min
Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content. SEOs need to consider the authority of their content, how Google measures expertise and the trust they’ve built around a topic. Topics covered include:…
Ever wonder how Google measures content relevance? —- Jordan Koene // Searchmetrics
Aug 27 • 12 min
The relevancy of your online content and its success depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page. Topics covered include: - How the chemistry of assets and keywords on a given page send…
Mastering the Algorithm by understanding how Google handles search queries —- Jordan Koene // Searchmetrics
Aug 26 • 16 min
Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week. Topics covered include: - The difference…
Understanding and navigating Google Guidelines and Policies — Jordan Koene // Searchmetrics
Aug 21 • 21 min
Episode Overview Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, we give a crash course on Google Guidelines and Policies.…
Ranking factors and the Google Algorithm — Jordan Koene // Searchmetrics
Aug 14 • 24 min
Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference. Topics covered include: • How ranking factors represent the…
What is Google’s algorithm? — Jordan Koene // Searchmetrics
Aug 7 • 18 min
Google’s search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work? Topics covered include: • The philosophy of…
Evaluating and optimizing holiday content — Tyson Stockton // Seachmetrics
Aug 2 • 15 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Holiday content launch tactics — Tyson Stockton // Seachmetrics
Aug 1 • 15 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Producing holiday content that performs — Tyson Stockton // Seachmetrics
Jul 31 • 12 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Building a realistic holiday SEO roadmap — Tyson Stockton // Seachmetrics
Jul 30 • 18 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Conducting seasonal research for the holidays — Tyson Stockton // Searchmetrics
Jul 29 • 19 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Finding the best of the agency and in-house SEO worlds — Micah Fisher-Kirshner // Turn/River Capital
Jul 25 • 29 min
Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today’s Career Day episode of the Voices of Search podcast, Micah Fisher-Kirshner, Director of SEO & Content at…
Turning Summer SEO from a Slump to Splash — Jeffrey Preston // News Corp
Jul 24 • 20 min
The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s. Hear Jeff…
SEO Spring Bloom — Optimizing Content for Moms, Dads, Grads
Jul 17 • 19 min
Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the…
From Econ Teacher to $25MM in SEO ARR — Wil Reynolds // Seer Interactive
Jul 11 • 31 min
Finding your career path as an SEO isn’t always a linear journey. In today’s Career Day episode, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school economics teacher in Philidelphia…
Big Game SEO — ESPN’s Super Bowl Seasonality Strategy — Carolyn Shelby // ESPN
Jul 10 • 22 min
For most of us, Q1 is about getting started on the right foot. If you work in the sports world, it’s Super Bowl season & the kickoff to the busiest time of the year. Hear Carolyn Shelby, Disney’s Manager of SEO responsible for ESPN properties, share her…
The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
Jul 3 • 26 min
Many businesses are dependent on key times of the year —whether you’re in eCommerce planning SEO for the holidays or a music venue booking your summer acts. How do you plan and optimize for seasonality and navigate the highs and lows for a profitable year?
June Winners & Losers: Media, Ecommerce, Healthcare visibility shakeup after Google’s “Fake News” Core Algorithm update
Jul 2 • 18 min
In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Topics include: Media & Publishing: - Who is the most visible player in publishing: CNN or NYT? Ecommerce: - Did Google slap Wayfare’s hand…
Breaking into China, Russia, and the Asian Markets - Michael Bonfils
Jun 28 • 29 min
Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the complexity and opportunities of China, Russia, and the Asian…
Globalizing UGC Platforms like Twitter & Twitch with Tyler Vickers
Jun 28 • 27 min
A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC platforms, what’s Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience?
Reevaluating Google’s Fake News Core Update - The latest!
Jun 26 • 21 min
Following up on Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping and serving…
Int’l SEO & “European Search Personality of the Year” Aleyda Solis
Jun 25 • 30 min
Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across…
SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz
Jun 24 • 24 min
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, and Quora tackling their SEO challenges and accelerating their online growth. What are his strategies for managing high profile SEO properties across multiple countries?
From janitor to CEO of a $10M/yr global marketing agency
Jun 20 • 32 min
What does it take to go from being an unemployed grad with no job prospects and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth shares the sheer determination of his journey.
Global SEO & Content: Working with 28 EU countries - Björn Beth
Jun 19 • 18 min
Björn Beth is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. Björn covers what it’s like to be a global SEO working all over Europe and the intricacies of traversing international EU markets.
Core Algorithm Update: Google fights Fake News
Jun 13 • 19 min
Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products?
Strategies for expanding SEO into Latin America with Zeph Snapp
Jun 12 • 17 min
Zeph Snapp discusses the strategies for expansion into Latin America — one of the most rapidly growing markets in the world. Learn about the cultural and language differences between the individual countries that make up Latin America and how to maximize…
Content localization strategies for going global with Zeph Snapp
Jun 11 • 22 min
Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content…
Global SEO Tech Talk on Int’l market website expansion
Jun 6 • 20 min
Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on the…
Global SEO: What to know before expanding into new markets
Jun 5 • 21 min
Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan Koene delves into what to know before expanding globally, so you can decide what’s best for the business and generate…
Google Search Winners & Losers: YouTube, Twitter, Facebook, CNN, NYT
Jun 3 • 30 min
Media Spotlight: Which companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the media companies that are the biggest movers, shakers, and slackers in the SEO world.
Career Day: SEO expert reaches 300M monthly
May 30 • 28 min
Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world. Ryan shares his journey from psychology to SEO expert, what soft skills he learned in psychology, and how he works with engineers, designers, and…
Become an expert on Google search with Kristen Vaughn
May 29 • 25 min
How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares what it takes to become an SEO expert, covering Google Analytics, thought-leadership, and the shift from commercial businesses to larger…
Williams Sonoma’s SEO shares his high-flying career journey
May 23 • 32 min
In this Career Day podcast, Williams Sonoma director Avinash Conda shares his SEO insights and the story of his journey from India. Learn about the biggest SEO challenges of consumer multifaceted multibrands. How does he handle technical debt, pricing,…
Optimizing Amazon Listing for SEO Performance
May 22 • 29 min
On Amazon’s competitive platform, what does it take to have greater visibility and sell more product? Adam Weiler shares his SEO techniques, so your products can rise to the top. Adam has over 10 years of experience creating profitable and sustainable…
[Republish] Yes, a SEO strategy beyond Google really matters
May 21 • 16 min
Oops… we only published 0:27 of this episode earlier this month. Here’s the whole thing…
Lessons on fierce marketing entrepreneurship from SEO Kelsey Jones
May 16 • 29 min
Kelsey Jones shares her unique path to entrepreneurship and owning a successful agency and shows how a spirit of adventure, thirst for learning, and resiliency led to success.
YouTube, what does it take to go viral? Insider SEO tips for top-ranking video
May 15 • 23 min
David Capone, executive producer for YouTube at Fanatics shares his insider knowledge on this specialized area of YouTube search, covering everything you need to know to drive visibility from creating a channel to viewer retention to which how-to videos…
How online presence and SEO can make or break your local business
May 9 • 28 min
Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on local brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more…
Titan of search Duane Forrester shares his insights on brand & local optimization
May 8 • 18 min
An expert on generational change, consumer behavior, and the latest tech, Duane Forrester shares his industry-leading insights on local optimization to ensure your brand is putting its best foot forward and generating business.
The Google Search Winners and Losers after the March Core Update
May 6 • 28 min
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair,…
Hey Google, Yelp, DoorDash, and Amazon are vertical search players in town
May 3 • 18 min
With competition from Amazon, Yelp, and DoorDash growing in popularity, vertical search players are redefining search. Jordan Koene covers the changing landscape of search and looks to the future of IoT where your refrigerator could be ordering your next…
Optimizing for China’s Baidu search engine with its two billion users worldwide
May 2 • 16 min
Baidu is the largest single-market search engine in the world with over two billion users worldwide. How do marketers tap into localized markets such as China, Japan, and Russia? Jordan Koene unravels the complexity of regional, regulatory, and…
Non-Google search: Key SEO strategies for building your site traffic
May 1 • 16 min
Ten percent of the world’s search engines don’t begin with the letter G, and they can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground…
Yes, a SEO strategy beyond Google really matters
Apr 30 • 0 min
We all know that Google is the Goliath. But how can the other search engines profoundly impact your business? Get the inside story of Bing, Verizon, and Yahoo and how Explorer and other Microsoft products connect their search experience.
Google’s rise to the top of search and how they ate their competitors’ lunch
Apr 29 • 23 min
Why have Google’s biggest competitors failed to gain and maintain market share? Jordan Koene covers Google’s competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually grew to dominate search.
How a hip-hop music producer and rapper became a Google SEO expert
Apr 25 • 35 min
Top SEO, sought-after speaker, Michael King’s roots are in coding and music, balancing his creative and professional lives. Learn about his life path to success, working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more.
The inside story with Google’s external ranking factors
Apr 24 • 29 min
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. Searchmetrics SEO experts share their expertise, going behind the curtain, looking at backlinking, anchor text, Private Blog…
It’s an experiment when it comes to Google health care rankings
Apr 19 • 13 min
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene…
How the travel industry is playing the Google rankings game
Apr 18 • 16 min
The travel industry is experiencing big transitions, redefining the major players and how the game is being played. What are the trends shaping the online travel marketplace? Jordan Koene takes a deep dive into travel, looking at who is winning and…
Fintech revolution: How Google rankings are transforming banking and finance
Apr 17 • 18 min
Banking and finance are vying for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining business once considered impossible. Searchmetrics strategists analyze who is…
Built for speed: Google rankings for media and publishing sites
Apr 16 • 12 min
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, SEO strategist Jordan Koene, explains the specific ranking factors used for media and publishing sites, with the steps marketers can take to ensure…
Google’s unique ranking factors for the eCommerce industry
Apr 15 • 15 min
In today’s hyper-competitive market, you need access to specific data to outperform the competition. Renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure…
The importance of discussing SEO during earnings calls
Apr 11 • 19 min
SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Learn how executives should prepare to present search findings when talking to the street.
How is Google evaluating web content for rankings?
Apr 10 • 25 min
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Learn about best practices every marketer should know, from how web content should…
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
Apr 4 • 22 min
In part 1 of our podcast series, SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In part 2 they discuss strategies and tactics for working with existing platforms and…
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
Apr 3 • 19 min
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar examine the strategies and optimization tactics that can profoundly impact traffic…
The Winners and Losers of Google’s “March 2019 Core Update”
Apr 2 • 25 min
March 12 was the big day when Google implemented an update to their core algorithm. Tyson Stockton takes a deep dive, looking at the web winners and losers—and why.
What is the future of SEO and mobile optimization?
Mar 29 • 16 min
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends, companies need new strategies for multimedia, voice, and content—that may not even require screens.
Fast Mobile: SEO Optimization Tech Talk
Mar 28 • 16 min
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility.
Google’s AMP Project: Insider SEO optimization tips
Mar 27 • 16 min
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. How can SEOs optimize for maximum performance and visibility? Cindy provides the latest…