Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

searchmetrics.com
Dive deep into the ever-changing world of content and search engine marketing, with Searchmetrics’ GM, Jordan Koene. Discover actionable strategies and insights through data to navigate the topsy-turvy world created by Google, Apple and other Tech giants
It’s an experiment when it comes to Google health care rankings
Apr 19 • 13 min
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene…
How the travel industry is playing the Google rankings game
Apr 18 • 16 min
The travel industry is experiencing big transitions, redefining the major players and how the game is being played. What are the trends shaping the online travel marketplace? Jordan Koene takes a deep dive into travel, looking at who is winning and…
Fintech revolution: How Google rankings are transforming banking and finance
Apr 17 • 18 min
Banking and finance are vying for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining business once considered impossible. Searchmetrics strategists analyze who is…
Built for speed: Google rankings for media and publishing sites
Apr 16 • 12 min
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, SEO strategist Jordan Koene, explains the specific ranking factors used for media and publishing sites, with the steps marketers can take to ensure…
Google’s unique ranking factors for the eCommerce industry
Apr 15 • 15 min
In today’s hyper-competitive market, you need access to specific data to outperform the competition. Renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure…
The importance of discussing SEO during earnings calls
Apr 11 • 19 min
SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Learn how executives should prepare to present search findings when talking to the street.
How is Google evaluating web content for rankings?
Apr 10 • 25 min
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Learn about best practices every marketer should know, from how web content should…
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
Apr 4 • 22 min
In part 1 of our podcast series, SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In part 2 they discuss strategies and tactics for working with existing platforms and…
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
Apr 3 • 19 min
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar examine the strategies and optimization tactics that can profoundly impact traffic…
The Winners and Losers of Google’s “March 2019 Core Update”
Apr 2 • 25 min
March 12 was the big day when Google implemented an update to their core algorithm. Tyson Stockton takes a deep dive, looking at the web winners and losers—and why.
What is the future of SEO and mobile optimization?
Mar 29 • 16 min
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends, companies need new strategies for multimedia, voice, and content—that may not even require screens.
Fast Mobile: SEO Optimization Tech Talk
Mar 28 • 16 min
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility.
Google’s AMP Project: Insider SEO optimization tips
Mar 27 • 16 min
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. How can SEOs optimize for maximum performance and visibility? Cindy provides the latest…
Google’s move to “mobile first crawl” and the impact on SEO performance
Mar 26 • 22 min
Cindy Krum, CEO of MobileMoxie, discusses how the mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Learn the best practices for the evolving mobile landscape.
What is the radical future of our mobile device experience?
Mar 25 • 18 min
Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google world. Learn about the evolution of mobile for the SEO and content landscape that we have today,…
Mobile UX: Content optimization tips and tricks
Mar 20 • 22 min
Marketers are being challenged to develop content for the native app, mobile web, and desktop. Hear the best practices on mobile content literacy from Andrew Lassetter, with strategies for the App Store, Google Play, multimedia, long and short form…
A SEO innovator’s wild ride to success
Mar 14 • 37 min
Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. Jeremiah Smith’s wild ride shows how taking risks can lead to learning (sometimes the hard way),…
Top strategies for mobile conversions
Mar 13 • 23 min
With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podcast, we cover: -User expectations for their mobile experience…
SEO Career Day: From International SEO to Growth Advisor
Mar 11 • 39 min
Follow Kevin Indig’s journey from rookie member of a global SEO agency to international startup growth advisor. Kevin’s advice? -Learn your craft from the inside out -Practice makes perfect -ALWAYS be curious
Mobile SEO: The latest usage trends and content strategies for maximum impact
Mar 6 • 26 min
Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: —Generation Z and multi-gen usage trends —How different industries are being impacted and the rise of mobile pioneering industries…
February 2019 SEO Winners and Losers
Mar 4 • 28 min
Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures.
2019 Content Industry Trends
Feb 27 • 36 min
We’re thrilled to be hosting Robert Rose, the Content Marketing Institute’s Chief Strategist and one of the Content Marketing industry’s leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation of content, driven by omni-channel…
SEO tips for relationship building with your content teams
Feb 20 • 27 min
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to…
Using data to optimize content for each stage of the funnel
Feb 15 • 13 min
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your…
Using content to retain post-purchase customers
Feb 14 • 16 min
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Join us to better understand how to be there for your customers with…
Driving Conversions with Bottom of Funnel Content
Feb 13 • 19 min
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel. Listen in to understand how to craft content that meets the unique needs of buyers…
Educating Your Audience Though Mid-Funnel Content
Feb 12 • 16 min
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team Lead for Searchmetrics Inc. Join Ben Shapiro and Marlon as they dig into the strategy behind…
Optimizing Top of Funnel & Awareness Content
Feb 11 • 18 min
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content…
Career Day with the Search Marketer of the Year
Feb 7 • 37 min
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder CEO of Ignite Visibility and the 2017 Search Marketer of the year share’s his experience as a search marketer and his growth through the industry. This is a great…
Understanding the Content Creation Process
Feb 6 • 29 min
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his playbook for SEOs who want to better understand the optimization and content creation process.…
January 2019 SEO Winners and Losers
Feb 4 • 30 min
Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were for January and why.
2019 SEO Predictions: Is Desktop more important than mobile?
Jan 30 • 29 min
In this final 2019 SEO Predictions episode, we wrap our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs.…
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
Jan 23 • 23 min
In this episode, we continue our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free…
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
Jan 16 • 29 min
In this episode, we begin our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Harrison DeSantis, Associate Director of SEO at 3Q Digital as they discuss the impact of mobile UX speed, RankBrain…
2019 SEO Predictions: Integrating Google into Non-Android Devices
Jan 11 • 16 min
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO…
2019 SEO Predictions: Changes to US Privacy Regulations
Jan 10 • 20 min
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to…
2019 SEO Predictions: Site Performance’s Correlation to Keyword Rankings
Jan 9 • 13 min
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings.- transcript -…
2019 SEO Predictions: Long Form Content Refactoring
Jan 8 • 15 min
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what’s likely to happen with long form content refactoring.-transcript- https://www.searchmetrics.com/news-and-events/voices-of-search…external-signals/ Jordan Koene is the CEO of…
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
Jan 7 • 15 min
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals.
Planning for SEOs: Content Planning & Execution
Jan 2 • 31 min
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff’s content planning process developed during more than a decade at Disney. -transcript-…
Planning for SEOs: Career Management & Team Development
Dec 26, 2018 • 27 min
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John’s SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy…
Planning for SEO’s: Setting Goals & Achieving Alignment
Dec 19, 2018 • 21 min
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and effective SEO strategy for 2019. In this episode we explore goal setting and driving for internal…
Google Update Week No. 5: How to stay prepared for Google Updates
Dec 14, 2018 • 19 min
In the fifth and final episode focused on the latest round of Google Search Algorithm updates, Jordan provides a task list of measures you can take to be better prepared when the next update invariably comes. Transcript:
Google Update Week No. 4: The impact on Mobile and Voice Search
Dec 13, 2018 • 21 min
In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into the impact the recent Google Algorithm changes are having on Mobile and Voice Search. Transcript:…
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
Dec 12, 2018 • 18 min
In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems.…
Google Update Week - No.2 - Site Speed More Important Than Content?
Dec 11, 2018 • 15 min
In the second of five episodes focused on the latest Google updates, Jordan and Ben compare and contrast the importance of technical site performance and content quality in view of the recent changes to Google’s Search Algorithm. Transcript:…
Google Update Week - No.1 - Debating the latest Google Updates
Dec 10, 2018 • 16 min
Listen into the first of five episodes, focused on the latest round of Google Search Algorithm updates as Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018.
Black Friday SEO Winners and Losers
Dec 5, 2018 • 18 min
Listen as Jordan and Ben find out just how accurate their black Friday predictions were as well as the winners and losers of this season’s Black Friday.
Black Friday SEO Analysis & Predictions
Nov 28, 2018 • 21 min
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-black-friday/ GUESTS & RESOURCES: - Jordan Koene, CEO Searchmetrics -…
Keyword Strategy: Prioritizing Keyword Depth vs Breadth
Nov 21, 2018 • 25 min
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-keyword-strategy/ GUESTS & RESOURCES: -…
Pruning Your Website Content
Nov 14, 2018 • 25 min
Pruning your website content. Jordan Koene walks us through the importance of content consolidation and how to prune your content. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-pruning-content/ EPISODE TOPICS: -…
Holiday Triage No. 5: Quick & Impactful Holiday Optimization
Nov 9, 2018 • 17 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-5/ EPISODE TOPICS: - Holiday Triage No. 5 - Quick & Impactful Holiday Optimization GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 4: Cross Promoting Holiday Deals & Events
Nov 8, 2018 • 17 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-4/ EPISODE TOPICS: - Holiday Triage No. 4 - Cross Promoting Holiday Deals & Events GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 3: Repurposing Evergreen Holiday Assets
Nov 7, 2018 • 14 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-3/ EPISODE TOPICS: - Holiday Triage No. 3 - Repurposing Evergreen Holiday Assets GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 2: Holiday-Specific Competitive Advantages
Nov 6, 2018 • 15 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-2/ EPISODE TOPICS: - Holiday Triage No. 2 - How to find the niche’s where you can press your competitive advantages this holiday season. GUESTS &…
Holiday Triage No.1: Where & When to Start Holiday Planning
Nov 5, 2018 • 19 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-1/ EPISODE TOPICS: - Holiday Triage No. 1 - Where & When to Start Holiday Planning GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Measuring Position Zero’s Impact on Your Business
Oct 31, 2018 • 26 min
Position Zero Month. Today, Jordan Koene shares his take on Position Zero Month and hand how position zero impacts your brand. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-position-zero-impact/ EPISODE TOPICS: -…
Position Zero and Voice Search
Oct 24, 2018 • 21 min
Position Zero Month. Today, our guest Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-position-zero-and-voice-search/ EPISODE…
Content Strategy for Position Zero
Oct 17, 2018 • 25 min
Position Zero Month. Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of position zero. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-content-strategy-for-position-zero/…
Rich and Featured Snippets
Oct 10, 2018 • 25 min
Position Zero Month. Today we talk Rich and Featured Snippets. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-rich-and-featured-snippets/ EPISODE TOPICS: - Rich Snippets vs. Featured Snippets - Meeting Category Needs -…
Intro to Position Zero Month
Oct 3, 2018 • 27 min
Intro to Position Zero Month. Explore Google’s top spot and what you and your brand can do to get there. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-intro-position-0-month/ EPISODE TOPICS: - Snippets vs. SEO Rankings…
Finding & Fixing Robots.txt and Other Technical Issues
Sep 26, 2018 • 24 min
Robots.txt, Google’s crawlers, and what you as the Webmaster can do to control who crawls your site on the wide-wide web! Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-technical-issues/ EPISODE TOPICS: - Find and…
When should you start preparing for the holidays?
Sep 19, 2018 • 25 min
Ho-Ho-Ho SEOs! Listen and learn how Assessment, Planning, Timing and Authority can help you win this holiday season. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-preparation/ EPISODE TOPICS: - When to start…
Structured Data
Sep 12, 2018 • 24 min
Today we’re bringing sexy back to Structured Data. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-structured-data/ EPISODE TOPICS: - Organization and Acquisition - Creating and Testing - Content vs. Structure GUESTS &…
Google Core Update
Sep 5, 2018 • 21 min
Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-google-core-update/ EPISODE TOPICS: - Broad Core Update - YMYL (Your Money Your…
Welcome to the Voices of Search Podcast
Aug 17, 2018 • 33 min
The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable…