Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast with Jordan Koene of Searchmetrics

searchmetrics.com
Dive deep into the ever-changing world of content and search engine marketing, with Searchmetrics’ GM, Jordan Koene. Discover actionable strategies and insights through data to navigate the topsy-turvy world created by Google, Apple and other Tech giants
Using data to optimize content for each stage of the funnel
Feb 15 • 13 min
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your…
Using content to retain post-purchase customers
Feb 14 • 16 min
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Join us to better understand how to be there for your customers with…
Driving Conversions with Bottom of Funnel Content
Feb 13 • 19 min
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel. Listen in to understand how to craft content that meets the unique needs of buyers…
Educating Your Audience Though Mid-Funnel Content
Feb 12 • 16 min
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team Lead for Searchmetrics Inc. Join Ben Shapiro and Marlon as they dig into the strategy behind…
Optimizing Top of Funnel & Awareness Content
Feb 11 • 18 min
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content…
Career Day with the Search Marketer of the Year
Feb 7 • 37 min
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder CEO of Ignite Visibility and the 2017 Search Marketer of the year share’s his experience as a search marketer and his growth through the industry. This is a great…
Understanding the Content Creation Process
Feb 6 • 29 min
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his playbook for SEOs who want to better understand the optimization and content creation process.…
January 2019 SEO Winners and Losers
Feb 4 • 30 min
Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were for January and why.
2019 SEO Predictions: Is Desktop more important than mobile?
Jan 30 • 29 min
In this final 2019 SEO Predictions episode, we wrap our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs.…
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
Jan 23 • 23 min
In this episode, we continue our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free…
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
Jan 16 • 29 min
In this episode, we begin our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Harrison DeSantis, Associate Director of SEO at 3Q Digital as they discuss the impact of mobile UX speed, RankBrain…
2019 SEO Predictions: Integrating Google into Non-Android Devices
Jan 11 • 16 min
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO…
2019 SEO Predictions: Changes to US Privacy Regulations
Jan 10 • 20 min
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to…
2019 SEO Predictions: Site Performance’s Correlation to Keyword Rankings
Jan 9 • 13 min
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings.- transcript -…
2019 SEO Predictions: Long Form Content Refactoring
Jan 8 • 15 min
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what’s likely to happen with long form content refactoring.-transcript- https://www.searchmetrics.com/news-and-events/voices-of-search…external-signals/ Jordan Koene is the CEO of…
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
Jan 7 • 15 min
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals.
Planning for SEOs: Content Planning & Execution
Jan 2 • 31 min
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff’s content planning process developed during more than a decade at Disney. -transcript-…
Planning for SEOs: Career Management & Team Development
Dec 26, 2018 • 27 min
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John’s SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy…
Planning for SEO’s: Setting Goals & Achieving Alignment
Dec 19, 2018 • 21 min
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and effective SEO strategy for 2019. In this episode we explore goal setting and driving for internal…
Google Update Week No. 5: How to stay prepared for Google Updates
Dec 14, 2018 • 19 min
In the fifth and final episode focused on the latest round of Google Search Algorithm updates, Jordan provides a task list of measures you can take to be better prepared when the next update invariably comes. Transcript:
Google Update Week No. 4: The impact on Mobile and Voice Search
Dec 13, 2018 • 21 min
In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into the impact the recent Google Algorithm changes are having on Mobile and Voice Search. Transcript:…
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
Dec 12, 2018 • 18 min
In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing, the importance of schema and using crawls to stay ahead of problems.…
Google Update Week - No.2 - Site Speed More Important Than Content?
Dec 11, 2018 • 15 min
In the second of five episodes focused on the latest Google updates, Jordan and Ben compare and contrast the importance of technical site performance and content quality in view of the recent changes to Google’s Search Algorithm. Transcript:…
Google Update Week - No.1 - Debating the latest Google Updates
Dec 10, 2018 • 16 min
Listen into the first of five episodes, focused on the latest round of Google Search Algorithm updates as Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018.
Black Friday SEO Winners and Losers
Dec 5, 2018 • 18 min
Listen as Jordan and Ben find out just how accurate their black Friday predictions were as well as the winners and losers of this season’s Black Friday.
Black Friday SEO Analysis & Predictions
Nov 28, 2018 • 21 min
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-black-friday/ GUESTS & RESOURCES: - Jordan Koene, CEO Searchmetrics -…
Keyword Strategy: Prioritizing Keyword Depth vs Breadth
Nov 21, 2018 • 25 min
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-keyword-strategy/ GUESTS & RESOURCES: -…
Pruning Your Website Content
Nov 14, 2018 • 25 min
Pruning your website content. Jordan Koene walks us through the importance of content consolidation and how to prune your content. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-pruning-content/ EPISODE TOPICS: -…
Holiday Triage No. 5: Quick & Impactful Holiday Optimization
Nov 9, 2018 • 17 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-5/ EPISODE TOPICS: - Holiday Triage No. 5 - Quick & Impactful Holiday Optimization GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 4: Cross Promoting Holiday Deals & Events
Nov 8, 2018 • 17 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-4/ EPISODE TOPICS: - Holiday Triage No. 4 - Cross Promoting Holiday Deals & Events GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 3: Repurposing Evergreen Holiday Assets
Nov 7, 2018 • 14 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-3/ EPISODE TOPICS: - Holiday Triage No. 3 - Repurposing Evergreen Holiday Assets GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Holiday Triage No. 2: Holiday-Specific Competitive Advantages
Nov 6, 2018 • 15 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-2/ EPISODE TOPICS: - Holiday Triage No. 2 - How to find the niche’s where you can press your competitive advantages this holiday season. GUESTS &…
Holiday Triage No.1: Where & When to Start Holiday Planning
Nov 5, 2018 • 19 min
Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-triage-no-1/ EPISODE TOPICS: - Holiday Triage No. 1 - Where & When to Start Holiday Planning GUESTS & RESOURCES: - Tyson Stockton Director of Enterprise Services,…
Measuring Position Zero’s Impact on Your Business
Oct 31, 2018 • 26 min
Position Zero Month. Today, Jordan Koene shares his take on Position Zero Month and hand how position zero impacts your brand. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-search-position-zero-impact/ EPISODE TOPICS: -…
Position Zero and Voice Search
Oct 24, 2018 • 21 min
Position Zero Month. Today, our guest Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-position-zero-and-voice-search/ EPISODE…
Content Strategy for Position Zero
Oct 17, 2018 • 25 min
Position Zero Month. Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of position zero. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-content-strategy-for-position-zero/…
Rich and Featured Snippets
Oct 10, 2018 • 25 min
Position Zero Month. Today we talk Rich and Featured Snippets. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-rich-and-featured-snippets/ EPISODE TOPICS: - Rich Snippets vs. Featured Snippets - Meeting Category Needs -…
Intro to Position Zero Month
Oct 3, 2018 • 27 min
Intro to Position Zero Month. Explore Google’s top spot and what you and your brand can do to get there. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-intro-position-0-month/ EPISODE TOPICS: - Snippets vs. SEO Rankings…
Finding & Fixing Robots.txt and Other Technical Issues
Sep 26, 2018 • 24 min
Robots.txt, Google’s crawlers, and what you as the Webmaster can do to control who crawls your site on the wide-wide web! Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-technical-issues/ EPISODE TOPICS: - Find and…
When should you start preparing for the holidays?
Sep 19, 2018 • 25 min
Ho-Ho-Ho SEOs! Listen and learn how Assessment, Planning, Timing and Authority can help you win this holiday season. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-holiday-preparation/ EPISODE TOPICS: - When to start…
Structured Data
Sep 12, 2018 • 24 min
Today we’re bringing sexy back to Structured Data. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-structured-data/ EPISODE TOPICS: - Organization and Acquisition - Creating and Testing - Content vs. Structure GUESTS &…
Google Core Update
Sep 5, 2018 • 21 min
Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Transcript: https://www.searchmetrics.com/news-and-events/podcast-voices-of-search-google-core-update/ EPISODE TOPICS: - Broad Core Update - YMYL (Your Money Your…
Welcome to the Voices of Search Podcast
Aug 17, 2018 • 33 min
The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable…