Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

art19.com/shows/voices-of-search
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.


SEO vs PPC — Pros & Cons — Damon Burton // SEONational
Sep 28 • 15 min
Today we discuss SEO vs. PPC and their pros and cons with Damon Burton, the President of SEONational.
Optimizing for holiday SEO success — Tyson Stockton // Searchmetrics
Sep 25 • 10 min
Today we discuss how to optimize for holiday SEO success with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Executing your holiday strategies — Tyson Stockton // Searchmetrics
Sep 24 • 12 min
Today we discuss how to execute your holiday strategies with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Creating your holiday content — Tyson Stockton // Searchmetrics
Sep 23 • 15 min
Today we discuss how to create your holiday content with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Building your holiday roadmap — Tyson Stockton // Searchmetrics
Sep 22 • 11 min
Today we discuss how to build your holiday roadmap with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Conducting Holiday Research — Tyson Stockton // Searchmetrics
Sep 21 • 14 min
Today we discuss how to conduct holiday research with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Content Distribution strategies that impact SEO — Erin Sparks // sitestrategics.com
Sep 18 • 14 min
Today we discuss content distribution strategies that impact SEO with Erin Sparks, the President at Sitestrategics.
Podcast Content as an SEO strategy — Erin Sparks // sitestrategics.com
Sep 17 • 20 min
Today we discuss podcast content as an SEO strategy with Erin Sparks, the President at Sitestrategics.
Product vs. Marketing Led SEO — Eli Schwartz
Sep 15 • 17 min
Today we discuss Product vs. Marketing Led SEO with Eli Schwartz, a Growth Advisor.
Product Led SEO — Eli Schwartz
Sep 14 • 21 min
Today we discuss product led SEO with Eli Schwartz, a Growth Advisor.
How to scale an SEO-centric influencer program — Joe Sinkwitz // Intellifluence
Sep 11 • 13 min
Today we discuss how to scale an SEO-centric influencer program with Joe Sinkewitz, the Co-Founder and CEO of Intellifluence.
Measuring influencers impact on SEO — Joe Sinkwitz // Intellifluence
Sep 10 • 12 min
Today we discuss measuring influencers impact on SEO with Joe Sinkewitz, the Co-Founder and CEO of Intellifluence.
How to work with influencers to drive SEO results — Joe Sinkwitz // Intellifluence
Sep 9 • 13 min
Today we discuss how to work with influencers to drive SEO results with Joe Sinkewitz, the Co-Founder and CEO of Intellifluence.
Where to find influencers to boost SEO performance? — Joe Sinkwitz // Intellifluence
Sep 8 • 14 min
Today we discuss where to find influencers to boost SEO performance with Joe Sinkewitz, the Co-Founder and CEO of Intellifluence.
How SEO and Influencer marketing work together — Joe Sinkwitz // Intellifluence
Sep 7 • 17 min
Today we discuss how SEO and influencer marketing work together with Joe Sinkewitz, the Co-Founder and CEO of Intellifluence.
Keeping Your Web Platform Secure
Sep 4 • 16 min
Today we discuss how to keep your web platform secure with Chris Yoko, the CEO of Yoko Co.
Managing Your Brand’s Reputation
Sep 3 • 12 min
Today we discuss how to manage your brand’s reputation with Chris Yoko, the CEO of Yoko Co.
August Winners & Losers — Tyson Stockton // Searchmetrics
Sep 2 • 16 min
Today we’re going to look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO world with Tyson Stockton.
Leading SEO in a Regulated Industry — Sebastian Edgar // Square
Sep 1 • 16 min
Today we discuss leading SEO in a regulated industry with Sebastian Edgar, SEO lead at Square.
Transitioning from Agency to In-House SEO — Sebastian Edgar // Square
Aug 31 • 16 min
Today we discuss transitioning from agency to in-house SEO with Sebastian Edgar, SEO lead at Square.
SEO NEWS: Google Bugs? — Jordan Koene // Searchmetrics
Aug 28 • 17 min
Today we discuss Google bugs with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Using search data for market research — Doug Bell // Searchmetrics
Aug 27 • 14 min
Today we discuss using search data for market research with Doug Bell, the CMO of Searchmetrics.
Challenge of conducting market research — Doug Bell // Searchmetrics
Aug 26 • 14 min
Today we discuss the challenge of conducting market research with Doug Bell, the CMO of Searchmetrics.
SEO Big Game Hunting — Jeff Preston
Aug 25 • 14 min
Today we discuss integrating SEO and product strategies with Jeff Preston, the Director of Product at Realtor.
Product vs. Marketing Lead SEO — Jeff Preston
Aug 24 • 15 min
Today we discuss integrating SEO and product strategies with Jeff Preston, the Director of Product at Realtor.
Why AI is the right solution for content — Volker Smid // Acrolinx
Aug 21 • 19 min
Today we discuss why AI is the right solution for content with Volker Smid, the CEO of Acrolinx.
When to prioritize content optimization — Volker Smid // Acrolinx
Aug 20 • 18 min
Today we discuss when to prioritize content optimization with Volker Smid, the CEO of Acrolinx.
Optimizing old vs. creating new content — Jordan Koene // Searchmetrics
Aug 19 • 22 min
Today we discuss optimizing old vs. creating new content with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
How to build domain authority from the ground up — Jordan Koene // Searchmetrics
Aug 18 • 15 min
Today we discuss how to build domain authority from the ground up with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Where to start when evaluating your SEO performance? — Jordan Koene // Searchmetrics
Aug 17 • 21 min
Today we discuss where to start when evaluating your SEO performance with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Preparing for the uncertain future of SEO — Tyson Stockton // Searchmetrics
Aug 14 • 11 min
Today we discuss preparing for the uncertain future of SEO with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
The Don’t for SEO in the wake of COVID — Tyson Stockton // Searchmetrics
Aug 13 • 11 min
Today we discuss the don’t for SEO in the wake of COVID with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Reconsidering your buyers journey — Tyson Stockton // Searchmetrics
Aug 12 • 11 min
Today we discuss how to reconsider your buyers journey with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Industries Most Impacted by COVID — Tyson Stockton // Searchmetrics
Aug 11 • 13 min
Today we discuss which industries were most impacted by COVID with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
How COVID Affected Consumer Behavior — Tyson Stockton // Searchmetrics
Aug 10 • 11 min
Today we discuss how COVID outbreak affected consumer behavior with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Global Domination with International SEO
Aug 6 • 14 min
Today we discuss global domination with international SEO with Wasif Kasim, the Managing Director of Online Marketing Gurus.
An Online Marketing Guru’s B2B SEO Essentials
Aug 5 • 17 min
Today we discuss an online marketing guru’s B2B SEO essentials with Wasif Kasim, the Managing Director of Online Marketing Gurus.
Similarities between SEO & Brick & Mortar Retail
Aug 4 • 17 min
Today we discuss similarities between SEO and Brick & Mortar Retail with Matt Colebourne, the CEO at Searchmetrics.
The Most Useful Winners & Losers Episode of All Time — Tyson Stockton // Searchmetrics
Aug 3 • 27 min
Today we take a look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO world with Tyson Stockton, VP of Client Services and Account Management at Searchmetrics.
How to win in search even if your website isn’t — Chris Dickey // Visably
Jul 31 • 15 min
Today we discuss how to win in search even if your website isn’t with Chris Dickey, the Founder and CEO at Visibly.
The truth behind Search Engine Visibility — Chris Dickey // Visably
Jul 30 • 15 min
Today we discuss the truth behind search engine visibility with Chris Dickey, the Founder and CEO at Visibly.
The overlap between PR & SEO — Chris Dickey // Visably
Jul 29 • 17 min
Today we discuss the overlap between PR and SEO with Chris Dickey, the Founder and CEO at Visibly.
How to source thousands of writers and only hire the top 1% — Brad Smith // Codeless
Jul 28 • 14 min
Today we discuss how to source thousands of writers and only hire the top 1% with Brad Smith, the Founder and CEO of Codeless.
A guide to producing hundreds of quality technical articles — Brad Smith // Codeless
Jul 27 • 14 min
Today we discuss how to produce hundreds of quality technical articles with Brad Smith, the Founder and CEO of Codeless.
Top Mistakes People Make When Producing Content for SEO Purposes — Vincent D’Eletto // WordAgents
Jul 24 • 12 min
Today we discuss top mistakes people make when producing content for SEO purposes with Vincent D’Eletto, the Owner of WordAgents.
How to Create Content That Satisfies Both User Intent and Google Ranking Factors — Vincent D’Eletto // WordAgents
Jul 23 • 13 min
Today we discuss how to create content that satisfies both user intent and Google ranking factors with Vincent D’Eletto, the Owner of WordAgents.
Industry Trends in Q2 — Winners & Losers — Tyson Stockton // Searchmetrics
Jul 22 • 10 min
Today we discuss industry trends in Q2 with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Technical changes in Q2 — Winners & Losers — Tyson Stockton // Searchmetrics
Jul 21 • 10 min
Today we discuss technical changes in Q2 with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Google Updates in Q2 — Winners & Losers
Jul 20 • 11 min
Today we discuss the Google update changes in Q2 with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
Statistical Significance of Correlations Between SEO & Eps?
Jul 17 • 10 min
Today we discuss the statistical significance of correlations between SEO and EPS with Doug Bell, the CMO of Searchmetrics.
Why SEO Matters More to eComm & Retail EPS
Jul 16 • 15 min
Today we discuss why SEO matters more to eComm and Retail EPS with Doug Bell, the CMO of Searchmetrics.
Does a CMO Tenure Impact EPS?
Jul 15 • 15 min
Today we discuss if a CMO tenure can impact EPS with Doug Bell, the CMO of Searchmetrics.
Does Paid Search or SEO Impact EPS More?
Jul 14 • 13 min
Today we discuss if paid search or SEO impact EPS more with Doug Bell, the CMO of Searchmetrics.
Correlation between EPS & SEO?
Jul 13 • 17 min
Today we discuss correlation between EPS and SEO with Doug Bell, the CMO of Searchmetrics.
Evaluating your Technical SEO Foundation — Kathy Brown // Searchmetrics
Jul 10 • 14 min
Today we discuss how to evaluate your technical SEO foundation with Kathy Brown, a Senior SEO Consultant at Searchmetrics.
Changes in Technical SEO — Kathy Brown // Searchmetrics
Jul 9 • 16 min
Today we discuss changes in technical SEO with Kathy Brown, a Senior SEO Consultant at Searchmetrics.
Image Search & Stock Photography — Jordan Koene // Searchmetrics
Jul 8 • 11 min
Today we discuss image search with Jordan Koene, an SEO strategist and Advisor for Searchmetrics.
PLAs & the Overlap Between SEO & SEM — Jordan Koene // Searchmetrics
Jul 7 • 14 min
Today we discuss product listing ads and the overlap between SEO and SEM with Jordan Koene, an SEO strategist and Advisor for Searchmetrics.
What the Heck Is a Web Vital? — Jordan Koene // Searchmetrics
Jul 6 • 16 min
Today we’ll be doing an SEO case study looking at websites with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Preparing Your SEO for Another SIP — Tyson Stockton // Searchmetrics
Jul 3 • 16 min
Today we discuss how COVID has impacted the SEO community and how you can be preparing for a potential, another shelter in place with Tyson Stockton, Vice President of Client Services and Account Management at Searchmetrics.
June Winners & Losers — Tyson Stockton // Searchmetrics
Jul 2 • 19 min
Today, we’re going to take a look back on the month and talk about the trends behind some of the biggest movers, shakers, and slackers in the SEO world.
An Authority “Non-Content” Audit — Mike King / iPullRank
Jun 30 • 14 min
Today we discuss some of the external factors that influence your SEO performance with Mike King, the Founder and Managing Director of iPullRank.
A Technical “Non-Content” Audit — Mike King / iPullRank
Jun 29 • 15 min
Today we discuss a technical non-content audit with Mike King, the Founder and Managing Director of iPullRank.
How to Evaluate Your B2B SEO Efforts
Jun 26 • 11 min
Today we discuss how you can and should be evaluating your SEO efforts to maximize your B2B impact.
Optimizing (And Updating) Your Content for B2B Success
Jun 25 • 14 min
Today we discuss how to optimize and update your B2B content for SEO success with Lillian Haase, the Director of European marketing at Searchmetrics.
How to Use Content as a B2B Lead Gen Tool
Jun 24 • 10 min
Today we discuss how to use content as a B2B lead generation tool with Lillian Haase, the Director of European marketing at Searchmetrics.
Building a B2B Content Strategy
Jun 23 • 17 min
Today we discuss how to build a B2B specific content strategy with Lillian Haase, the Director of European marketing at Searchmetrics.
Why SEO Matters More Than Ever for B2B Brands
Jun 22 • 11 min
Today we discuss why SEO matters more than ever for B2B brands with Lillian Haase, the Director of European marketing at Searchmetrics.
Strategies for Expanding SEO Into Latin America With Zeph Snapp
Jun 19 • 17 min
Today we’re rebroadcasting the second part of our conversation with Zeph Snapp, when Zeph discussed the strategies for expansion into Latin America — one of the most rapidly growing markets in the world. Learn about the differences between the countries…
Content Localization Strategies for Going Global With Zeph Snapp
Jun 18 • 22 min
Today we’re rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on…
Dealing With Fragmented User Intent — Kevin Indig // G2
Jun 17 • 14 min
Today we discuss dealing with fragmented user intent with Kevin Indig, who is the VP of SEO and Content at G2.
Reverse Engineering User Intent Using SERPs — Kevin Indig // G2
Jun 16 • 15 min
Today we discuss reverse engineering user intent using SERPs with Kevin Indig, who is the VP of SEO and Content at G2.
Reviews & UGC SEO — Kevin Indig // G2
Jun 15 • 19 min
Today we discuss reviews and UGC SEO with Kevin Indig, the VP of SEO and Content at G2.
Learning Your Consumer Intent Through SERP Data — Tyson Stockton // Searchmetrics
Jun 12 • 16 min
Today we discuss how you can better understand consumer intent through SERP data with Tyson Stockton, the VP of Services at Searchmetrics.
Outperforming Your Competitor Using Ranking Data — Tyson Stockton // Searchmetrics
Jun 11 • 12 min
Today we’re going to talk about how you can outperform your competitors using ranking data with Tyson Stockton, the VP of Services at Searchmetrics.
Understanding Historical Trends Using Keyword Data — Tyson Stockton // Searchmetrics
Jun 10 • 10 min
Today we discuss how to mine for historical trends using keyword data with Tyson Stockton, the VP of Services at Searchmetrics.
Understanding Demand Using Search Volume — Tyson Stockton // Searchmetrics
Jun 9 • 12 min
Today we discuss how you can understand demand using search volume with Tyson Stockton, the VP of Services at Searchmetrics.
What Search Data Is Relevant for Market Insights — Tyson Stockton // Searchmetrics
Jun 8 • 14 min
Today we discuss what search data is relevant for mining market insights with Tyson Stockton, the VP of Services at Searchmetrics.
Cultivating Digital Marketing Community — Jim Christian // Blush Digital
Jun 5 • 11 min
Today we discuss cultivating digital marketing communities with Jim Christian, the CEO of Blush Digital.
The History of Community & SEO — Jim Christian // Blush Digital
Jun 4 • 14 min
Today we discuss the history of community and SEO with Jim Christian, the CEO of Blush Digital.
Post-COVID SEO Normalization — Ryan Purtill // Healthline
Jun 3 • 11 min
Today we discuss how things are going to start getting back to normal with Ryan Purtill, the VP of SEO at Healthline Media.
Changes in SEO User Behavior — Ryan Purtill // Healthline
Jun 2 • 17 min
Today we discuss the changes in user behavior in the wake of the Corona virus with Ryan Purtill, the VP of SEO at Healthline Media.
Winners & Losers (May 2020) — Tyson Stockton // Searchmetrics
Jun 1 • 25 min
Today we discuss the trends behind some of the biggest movers, shakers and slackers in the SEO world with Tyson Stockton, the VP of Services at Searchmetrics.
Why is JavaScript SEO important? — Björn Darko // Searchmetrics
May 29 • 17 min
Today we discuss why JavaScript SEO is so important with Björn Darko, the Director of the Digital Strategies Group at Searchmetrics.
What Actions You Should Take From Google Lighthouse? — Björn Darko // Searchmetrics
May 28 • 23 min
Today we discuss what actions you can take from Google Lighthouse with Björn Darko, the Director of the Digital Strategies Group at Searchmetrics.
Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted — Jordan Koene // Searchmetrics
May 27 • 14 min
Today we discuss Google’s update and how they’re adjusting to the current environment with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Understanding Your Point of Search Diminishing Returns — Doug Bell // Searchmetrics
May 26 • 16 min
Today we discuss the point of diminishing returns with Doug Bell, the CMO of Searchmetrics.
Balance Between Paid and Search — Doug Bell // Searchmetrics
May 25 • 16 min
Today we discuss the balance between paid and organic search with Doug Bell, the CMO of Searchmetrics.
The Death of “Ranking Factors” — Brianna Anderson // Beast Analytics
May 22 • 14 min
Today we discuss the death of ranking factors with Brianna Anderson, the Founder of Beast Analytics.
Winning From Position 3 Through 5 — Brianna Anderson // Beast Analytics
May 21 • 10 min
Today we discuss why it’s important to win position three through five with Brianna Anderson, the Founder of Beast Analytics.
An Analytics Nerd’s Guide to Modern SEO Metrics — Brianna Anderson // Beast Analytics
May 20 • 16 min
Today we discuss analytic nerd’s guide to modern SEO metrics with Brianna Anderson, the Founder of Beast Analytics.
Teaching Your CMO About SEO — Tyson Stockton // Searchmetrics
May 19 • 16 min
Today we discuss how to teach your CMO about SEO with Tyson Stockton, the VP of Services at Searchmetrics.
SEO KPIs for CMO’s From the Operators Perspective — Tyson Stockton // Searchmetrics
May 18 • 18 min
Today we discuss why Tyson Stockton, the VP of Services at Searchmetrics, disagrees with his CMOs about what other CMOs need to think about SEO.
How to Perform a Website Audit — Björn Darko // Searchmetrics
May 15 • 25 min
Today we discuss how to perform a website audit with Björn Darko, the Director of the Digital Strategies Group at Searchmetrics.
Optimizing Old vs. Creating New Content — Jordan Koene // Searchmetrics
May 14 • 22 min
Today we discuss building a content strategy with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
How to Build Domain Authority From the Ground up — Jordan Koene // Searchmetrics
May 13 • 15 min
Today we discuss how to build domain authority from the ground up with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
Where to Start When Evaluating Your SEO Performance? — Jordan Koene // Searchmetrics
May 12 • 21 min
Today we discuss where to start when evaluating your SEO performance with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics.
May Google Core Update — Jordan Koene // Searchmetrics
May 11 • 14 min
Today we discuss what we know about Google’s latest algorithm update with Jordan Koene, an SEO Strategist and an Advisor for Searchmetrics.
Why Language Preferences Are the #1 SEO Variable You Forgot — Cindy Krum // Mobile Moxie
May 8 • 14 min
Today we discuss why language settings really matter for your mobile optimization with Cindy Krum, the Founder and CEO of Mobile Moxie.
Zero Click SEO’s Impact on Mobile Analytics — Cindy Krum // Mobile Moxie
May 7 • 15 min
Today we discuss the zero click and how that’s impacting mobile analytics with Cindy Krum, the Founder and CEO of Mobile Moxie.
What’s a Fraggle & How Does It Show Google’s SEO Strategy — Cindy Krum // Mobile Moxie
May 6 • 18 min
Today we discuss what a fraggle is and how does it show Google’s SEO strategy with Cindy Krum, the Founder and CEO of Mobile Moxie.
How Is the Corona Virus Impacting Mobile SEO Behaviors — Cindy Krum // Mobile Moxie
May 5 • 15 min
Today we discuss how mobility is being impacted by the lifestyle changes caused by the coronavirus with Cindy Krum, the Founder and CEO of Mobile Moxie.
Should You Still Be Optimizing for Mobile First SEO? — Cindy Krum // Mobile Moxie
May 4 • 18 min
Today we discuss the changes in the mobile landscape and whether you should be moving towards a mobile first SEO strategy with Cindy Krum, the Founder and CEO of Mobile Moxie.
Winners & Losers (April 2020) — Tyson Stockton // Searchmetrics
May 1 • 22 min
Today we discuss some of the trends behind the biggest movers, shakers, and slackers in the SEO world with Tyson Stockton, the VP of Services at Searchmetrics.
How to Determine a Search Marketing Tech Stack That Works — Garrett Mehrguth // Directive
Apr 30 • 12 min
Today we discuss whether you have the right search marketing tech stack with Garrett Mehrguth, the CEO of Directive Consulting.
Mastering “WHO” With Your SEO Campaigns — Garrett Mehrguth // Directive
Apr 29 • 14 min
Today we discuss mastering the “WHO” with your SEO campaigns with Garrett Mehrguth, the CEO of Directive Consulting.
Determining an SEO Campaigns Total Addressable Market (TAM) — Garrett Mehrguth // Directive
Apr 28 • 15 min
Today we discuss determining your total addressable market for SEO with Garrett Mehrguth, the CEO of Directive Consulting.
An SEO’s Tips for From Offline to Online — Jordan Koene // Searchmetrics
Apr 27 • 18 min
Today we discuss how offline brick and mortar brands can make up the traffic they’ve lost through foot traffic online using SEO with Jordan Koene, an SEO strategist and Advisor for Searchmetrics.
How to Continue to Optimize for Search Over the Long Haul — Doug Bell // Searchmetrics
Apr 24 • 12 min
Today we discuss how to continue to optimize for search over the long haul with Doug Bell, the Chief Marketing Officer at Searchmetrics.
What to Expect After Your Site Migration Goes Live — Doug Bell // Searchmetrics
Apr 23 • 12 min
Today we discuss some of the early results that we’ve seen from Searchmetrics’ site migration with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Site Migration Development & Implementation — Doug Bell // Searchmetrics
Apr 22 • 13 min
Today we discuss how Searchmetrics boosted their site speed through a site migration with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Planning for Your Site Migration? — Doug Bell // Searchmetrics
Apr 21 • 15 min
Today we discuss the pre-launch phase, getting ready for a site migration, and understanding who’s doing the implementation with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Why Bother With a Site Migration? — Doug Bell // Searchmetrics
Apr 20 • 13 min
Today we discuss Searchmetrics’ site migration, design, and planning with Doug Bell, the Chief Marketing Officer at Searchmetrics.
The Everything Is Data Philosophy — Michelle Robbins // Aimclear
Apr 17 • 13 min
Today we are going to discuss the philosophy how everything is data with Michelle Robbins, the VP of Product Innovation at Aimclear.
How SEO and Engineering Can Co-Exist — Michelle Robbins // Aimclear
Apr 16 • 13 min
Today we discuss how SEOs and engineers can co-exist peacefully with Michelle Robbins, the VP of Product Innovation at Aimclear.
Incorporating SEO Into Your Integrated Marketing Efforts — Michelle Robbins // Aimclear
Apr 15 • 13 min
Today we discuss incorporating SEO into your integrated marketing efforts with Michelle Robbins, the VP of Product Innovation at Aimclear.
What SEOs Can Learn from Brand Marketers — Michelle Robbins // Aimclear
Apr 14 • 12 min
Today we discuss what SEOs can learn from brand marketers with Michelle Robbins, the VP of Product Innovation at Aimclear.
Why Brand Marketers Think Everything Is Content — Michelle Robbins // Aimclear
Apr 13 • 15 min
Today we discuss why brand marketers think everything is content with Michelle Robbins, the VP of Product Innovation at Aimclear.
How SEO Fits Into Your CMO’s Marketing Mix After the Corona Virus — Doug Bell // Searchmetrics
Apr 10 • 15 min
Today we discuss some of the digital marketing tactics and how SEO is impacting CMOs marketing decisions today with Doug Bell, the CMO of Searchmetrics.
CMO’s Guide to Post-Covid19 World Segmentation — Doug Bell // Searchmetrics
Apr 9 • 16 min
Today we discuss what Searchmetrics is seeing in terms of the digital marketing and the SEO landscape with Doug Bell, the CMO of Searchmetrics.
Is Covid19 a Plague for CMO’s or an Opportunity for SEOs? — Matt Colebourne // Searchmetrics
Apr 8 • 17 min
Today we discuss how the outbreak of the Corona virus and the economic impact it has created is affecting marketing and the SEO community with Matt Colebourn, the Global Chief Executive Officer at Searchmetrics.
Searchmetrics CEO’s View of the Evolving SEO Landscape — Matt Colebourne // Searchmetrics
Apr 7 • 19 min
Today we discuss Matt’s view on the global SEO landscape as it exists today.
Seasoned Marketing Exec’s Decision to Become the CEO of Searchmetrics — Matt Colebourne // Searchmetrics
Apr 6 • 17 min
Today we discuss why Matt Colebourn has decided to take the role of Global CEO at Searchmetrics.
SEO Impacting of Corona on Our Home Lives —March Winners and Losers — Tyson Stockton // Searchmetrics
Apr 3 • 17 min
Today we discuss trends behind some of the biggest movers, shakers, and slackers in the SEO world with Tyson Stockton, the VP of Services at Searchmetrics.
SEO Impacting of Corona on How We Communicate —March Winners and Losers — Tyson Stockton // Searchmetrics
Apr 2 • 18 min
Today we discuss trends behind some of the biggest movers, shakers, and slackers in the SEO world with Tyson Stockton, the VP of Services at Searchmetrics.
Impact of COVID-19 on Local Business SEO — Ana Raynes // Simplified Impact
Apr 1 • 12 min
Today we discuss the changing landscape of local SEO in the wake of the coronavirus outbreak with Ana Raynes, the Founder and CEO of Simplified Impact.
Converting Local SEO Visibility Into Leads — Ana Raynes // Simplified Impact
Mar 31 • 12 min
Today we discuss converting your SEO visibility into leads with Ana Raynes, the Founder and CEO of Simplified Impact.
Optimizing Your Content and SEO for Local Impact — Ana Raynes // Simplified Impact
Mar 30 • 14 min
Today we discuss optimizing your content for local SEO impact with Ana Raynes, Founder and CEO of Simplified Impact.
How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert — Michael King // iPullRank
Mar 27 • 35 min
Joining us for Career Day is Michael King, the Managing Director of iPullRank and the Owner of Underground Hip Hop.
From Econ Teacher to $25MM in Search ARR — Wil Reynolds // Seer Interactive
Mar 26 • 31 min
Joining us for Career Day is Wil Reynolds, Founder & Director of Strategy at SEER Interactive.
Coronavirus (Covid-19) Impact on SEO — Jordan Koene // Searchmetrics
Mar 24 • 14 min
Today we continue our conversation about how to manage your SEO efforts through crisis with Jordan Koene, an Advisor for Searchmetrics.
Managing SEO in a Time of Crisis — Jordan Koene // Searchmetrics
Mar 23 • 16 min
Today we discuss how to manage your SEO efforts through crisis with Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.
Structured Data — Jordan Koene // Searchmetrics
Mar 20 • 23 min
Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure.
Finding & Fixing Robots.txt and Other Technical Issues — Jordan Koene // Searchmetrics
Mar 19 • 23 min
Join us today as we take a deep dive into the technical aspects of Robots.txt, Google’s crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web!
Rich and Featured Snippets — Sebastien Edgar // Searchmetrics
Mar 18 • 24 min
Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs.
CMO’s Metrics for Measuring SEO Success — Doug Bell // Searchmetrics
Mar 13 • 12 min
Today we are talking about the KPIs for measuring SEO success with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Executive Guide to Positive ROI From SEO — Doug Bell // Searchmetrics
Mar 12 • 12 min
Today we discuss operational tips for driving positive ROI through SEO with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Traps & Pitfalls of SEO for CMO’s — Doug Bell // Searchmetrics
Mar 11 • 13 min
Today we discuss some of the pitfalls of SEO for CMOs with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Best Practices for CMO’s to Drive SEO Success — Doug Bell // Searchmetrics
Mar 10 • 15 min
Today we discuss the realities of SEO success for CMO’s with Doug Bell, the Chief Marketing Officer at Searchmetrics.
The Myths CMO’s Believe About SEO — Doug Bell // Searchmetrics
Mar 9 • 18 min
Today we discuss the myths CMOs believe about SEO with Doug Bell, the Chief Marketing Officer at Searchmetrics.
Mobility’s Impact on Voice Search — Courtney Cox Wakefield // Cwake.Digital
Mar 6 • 16 min
Today we discuss how mobility is impacting voice search with Courtney Cox Wakefield, who is the Co-Author of Voice Search.
Newzdash: Google Trends, News & Realtime KW Analysis — John Shehata // Newzdash
Mar 5 • 11 min
Today we discuss a new product called Newsdash with John Shehata, the VP of Audience Development and SEO at Conde Nast and the Founder of Newzdash.
Optimizing Media Sites for Mobile SEO — John Shehata // Conde Nast
Mar 4 • 11 min
Today we discuss how to optimize media sites for mobile SEO with John Shehata, the VP of Audience Development and SEO at Conde Nast.
What Google’s Update Tell Us About How to Audit Content — Jordan Koene // Searchmetrics
Mar 3 • 23 min
Today we talk about auditing your content for the quality signals that Google really cares about with Jordan Koene, an SEO strategist and Advisor for Searchmetrics.
Finding Local SEO talent for Territory Expansion & Migrations — Aleyda Solis // Orainti
Feb 28 • 13 min
Today we discuss finding local SEO talent for territory expansion and migrations with Aleyda Solis, the Founder of Orainti.
Managing Relationship With a Remote Agencies — Aleyda Solis // Orainti
Feb 27 • 13 min
Today we discuss how to manage the relationships with remote agencies with Aleyda Solis, the Founder of Orainti.
Differences Between US & EU SEO Agencies — Aleyda Solis // Orainti
Feb 26 • 16 min
Today we discuss the differences between the US and European based agencies with Aleyda Solis, the Founder of Orainti.
Duplicating Content Without Duplicating Content — Jordan Koene // Searchmetrics
Feb 25 • 15 min
Today we discuss how to create content that might be considered duplicate content without actually duplicating content with Jordan Koene, an advisor for Searchmetrics.
CRO Tools That Make the Most out of Your SEO Efforts — Lukas Haensch // Pathmonk
Feb 21 • 13 min
Today we’re going to talk about how agencies can blend SEO data with other sources to optimize for conversions with Lukas Haensch, the Founder of Pathmonk.
Google’s View On Technical SEO — Lukas Haensch // Pathmonk
Feb 20 • 23 min
Today we discuss what agencies need to know about how Google views technical SEO with Lukas Haensch, the Founder of Pathmonk.
OMG… Another Google Update — Jordan Koene // Searchmetrics
Feb 19 • 12 min
Today we discuss another Google update with Jordan Koene, a world renowned SEO strategist and an advisor for Searchmetrics.
The Secrets to Agency Life Success — Chris Long // Go Fish Digital
Feb 18 • 16 min
Today we discuss what life is really like working inside an agency with Chris Long, a Senior Manager of SEO at Go Fish Digital.
Career Day: Becoming an Agency Lifer — Chris Long // Go Fish Digital
Feb 17 • 16 min
Joining us for Career Day is Chris Long, a Senior Manager of SEO at Go Fish Digital.
Managing Agency Relationships
Feb 14 • 11 min
Today we discuss managing agency relationships with Tyson Stockton, who is the Director of Services at Searchmetrics.
How to Evaluate If an Agency Is Right for You?
Feb 13 • 12 min
Today we discuss how to evaluate if an agency is right for you with Tyson Stockton, who is the Director of Services at Searchmetrics.
When Do You Need an Agency?
Feb 12 • 13 min
Today we discuss whether you need an agency or not with Tyson Stockton, who is the Director of Services at Searchmetrics.
What Are the Products / Engagements That Agencies Provide?
Feb 11 • 13 min
Today we discuss what are the projects and types of engagements you can expect from your agency providers with Tyson Stockton, who is the Director of Services at Searchmetrics.
What Are the Types of SEO Agencies and Services
Feb 10 • 13 min
Today we discuss what are the different types of SEO agencies and services with Tyson Stockton, the Director of Services at Searchmetrics.
SEO Predictions for Media Companies — John Shehata // Conde Nast
Feb 7 • 20 min
Today we discuss SEO predictions for 2020 with John Shehata, the VP of Audience Development and SEO at Conde Nast.
How Business Will Use Voice Search In 2020 — Courtney Cox Wakefield // Cwake.digital
Feb 6 • 13 min
Today we discuss some of the changes happening in 2020 in the business landscape for voice search with Courtney Cox Wakefield, Head of Consumer Digital Marketing at Children’s Health Hospitals.
Why Local Will Be the Biggest Source of Voice Search Growth in 2020
Feb 5 • 16 min
We wrap up our month-long look into SEO predictions for 2020 with Consultant, Speaker, Author, and Friend of the VOS Podcast, Courtney Cox Wakefield.
Life After Algo Update Season — Winners and Koenes (Jan 2020)
Feb 4 • 27 min
Today we discuss who’s making moves in the SEO community with Tyson Stockon, Searchmetrics’ Director of Services.
Expanding the Voices of Search Podcast — Benjamin Shapiro // benjshap LLC
Feb 3 • 16 min
Today we discuss some of the changes in Jordan Koene’s career, some of the changes to the Voices of Search podcast and what you can expect from us moving forward.
Why Visual Search Will Be More Important Than Voice Search In 2020 — Eric Enge // Perficient Digital
Jan 31 • 15 min
Today, Eric Enge, the Principal of Digital Marketing at Perficient Digital is going to tell us why visual search is going to be more important than voice search in 2020.
Why Google Will Be Integrating More Features Into Its UI — Eric Enge // Perficient Digital
Jan 30 • 16 min
Today, Eric Enge, the Principal of Digital Marketing at Perficient Digital shares his predictions for why Google will be integrating more features into its UI in 2020.
Google vs. Amazon: eCommerce SEO Predictions for 2020 — Collin Colburn // Forrester
Jan 29 • 11 min
Today, Collin Colburn who is an Analyst at Forrester is going to talk about his predictions for the e-commerce landscape.
Macro-Marketing Trends Affecting SEO’s in 2020 — Collin Colburn // Forrester
Jan 28 • 15 min
Today, Collin Colburn who is an Analyst at Forrester is going to share some of his projections for the greater marketing landscape that could affect SEO’s.
SEO Predictions for 2020 — Collin Colburn // Forrester
Jan 27 • 17 min
Today, Collin Colburn who is an Analyst at Forrester is going to share some of his predictions for the SEO landscape for 2020.
Google Jumpstarts 2020 with Selection and Filtering Algorithm Update - Jordan Koene // Searchmetrics
Jan 17 • 14 min
Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate…
Career Day: A Philosophical Curiosity Yields SEO Success – Raphael Raue // Mozilla
Jan 15 • 33 min
Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the…
20/20 Vision: Rules Regulating Low Value Content Intensify - Jordan Koene // Searchmetrics
Jan 10 • 10 min
Episode Overview: The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate…
20/20 Vision: The Impending End of the Backlink - Jordan Koene // Searchmetrics
Jan 9 • 9 min
Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue…
20/20 Vision: Google Expands its Update Communications - Jordan Koene // Searchmetrics
Jan 8 • 8 min
Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review…
20/20 Vision: A Rise in Featured and Vertical Paid Elements - Jordan Koene // Searchmetrics
Jan 7 • 10 min
Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO…
20/20 Vision: Increasing Zero-Click SEO Positioning - Jordan Koene // Searchmetrics
Jan 6 • 10 min
Episode Overview: SEO experienced massive changes throughout the 2010s with the rapid development of new technologies, which forever changed the ways we shop, conduct business, search and connect with each other. As we enter a new decade, SEO’s…
Google’s Holiday Shopping Experience: Black Friday Recap - Jordan Koene // Searchmetrics
Dec 19, 2019 • 20 min
Episode Overview: We’ve reached the end of the road for 2019 on the Voices of Search podcast, rounding out the year taking one final look at data from Black Friday’s aftermath. Join host Ben and Searchmetrics CEO Jordan Koene as they review some of the…
Analyzing Google’s Holiday Shopping Experience Search Data - Jordan Koene // Searchmetrics
Dec 12, 2019 • 16 min
Episode Overview: In the spirit of giving this holiday season Searchmetrics is sharing a huge gift from Google with our listeners. Google shared the top 100 products users searched in Google’s Shopping Experience with a select group of SEOs before…
Career Day: How Multimedia Production Skills Created an SEO Rockstar - Hamilton Kiah // FastSpring
Dec 11, 2019 • 22 min
Episode Overview: One inquisitive search is sometimes all it takes to inspire a career change to SEO. FastSpring’s Hamilton Kiah applied his vast portfolio of multimedia production skills to SEO and became a known, trusted digital media strategist. Join…
December 2019 Winners and Losers: Black Friday Victors – Tyson Stockton // Searchmetrics
Dec 10, 2019 • 23 min
Episode Overview: Retail giants swept the field once again on Black Friday 2019, with Amazon expanding its online dominion and Best Buy experiencing visibility gains in mobile and desktop. Meanwhile, home furniture companies Wayfair and Overstock along…
Measuring and Analyzing the Impact of Holiday SEO Efforts – Tyson Stockton // Searchmetrics
Dec 6, 2019 • 9 min
Episode Overview: Reviewing performance analytics data after a busy holiday season is like opening presents on Christmas morning for SEOs. Join Ben and Searchmetrics’ Director of Services Tyson as they conclude Holiday Triage week with a final discussion…
Expand Your Holiday Strategy to Build Authority and Awareness – Tyson Stockton // Searchmetrics
Dec 5, 2019 • 9 min
Episode Overview: Like an ornately adorned Christmas tree, your content needs all the decorative fixings to build awareness and truly stand out amidst your competitors this holiday season. Join Ben and Searchmetrics’ Director of Services Tyson as they…
How to Optimize Content Relevant to the Holiday Season - Tyson Stockton // Searchmetrics
Dec 4, 2019 • 9 min
Episode Overview: The busy holiday season leaves little time to act quickly with your SEO optimization efforts. You may have completely compiled your keyword lists and efficiently set your priorities straight, but the road to success depends on what…
How to Prioritize and Categorize SEO Holiday Topics - Tyson Stockton // Searchmetrics
Dec 3, 2019 • 10 min
Episode Overview: When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday…
Building and Assessing a SEO Holiday Keyword List – Tyson Stockton // Searchmetrics
Dec 2, 2019 • 11 min
Episode Overview: Santa is always making his list and checking it twice, and Searchmetrics is following suit with our holiday triage mode checklist to help keep SEOs on track during a hectic holiday season. Join Ben and Searchmetrics’ Director of Services…
Improving Cross-Functional Relationships to Boost SEO Endeavors - Ryan Purtill // Healthline Media
Nov 28, 2019 • 26 min
Episode Overview: Excellent SEO strategies depend on strong cross-functional relationships to effectively succeed. Building sturdy cross-functional relationships require meticulous cultivation much like building a strong SEO strategy requires. Join Ben as…
Trending SEO News Stories: YouTube, Site Speed and Updates - Jordan Koene // Searchmetrics
Nov 21, 2019 • 16 min
Episode Overview: One reliable constant that keeps the SEO industry on its toes is SEO’s never ending variability. Keeping up with the endless changes is a huge task on its own on top of executing a successful marketing plan, but maintaining industry…
2019 Content Performance Evaluation Strategies - John Lincoln // Ignite Visibility
Nov 14, 2019 • 17 min
Episode Overview: Google’s algorithm updates shook up the SEO landscape in 2019, forcing expert SEOs to question what the best method is to evaluate their content’s performance throughout a year full of changes. Join Ben as he chats with SEO expert John…
Yearly Planning: Evaluating SEO Performance to Prepare for 2020 - Jordan Koene // Searchmetrics
Nov 7, 2019 • 21 min
Episode Overview: In order to take a confidently informed step forward with your SEO plans and goals for the next year, it’s important to take a retrospective look back to ensure your plan starts off on the right foot. Join Ben and Jordan as they examine…
Google BERT Algorithm Update: Contextualizing User Search Intent - Jordan Koene // Searchmetrics
Nov 6, 2019 • 15 min
Episode Overview: Speculation and uncertainty surround Google’s sudden BERT algorithm update, raising questions among experts in the industry on how big of an impact it will have on search and marketing strategies. Join host Ben and Searchmetrics’ Jordan…
October 2019 Winners and Losers: Amazon Soars While Travel Sites Plummet
Nov 5, 2019 • 20 min
Episode Overview: The last series of Google algorithm updates, including the latest BERT update, are flying like a flurry of boxing jabs, with BERT being the most recent surprise jab from the tech giant. Some companies are successfully dodging the latest…
Trimming Content to Improve Your Website’s Performance – Eric Enge // Perficient Digital
Oct 31, 2019 • 22 min
Episode Overview: Flowers can’t truly bloom and stand out amongst the foliage without a little pruning – the same can be said for content on your website. Trimming excess content may sound harmful to your content strategy, but pruning excess content to…
Content Portfolio Evaluation and Development Strategies - Robert Rose // Content Marketing Institute
Oct 25, 2019 • 15 min
Episode Overview: Content collateral are like bricks – a single brick doesn’t hold much value but assembling thousands together provide a foundation and create a superstructure that can take your content marketing efforts to new heights. Join Ben as he…
Structuring a Powerhouse Content Marketing Team - Robert Rose // Content Marketing Institute
Oct 24, 2019 • 16 min
Episode Overview: The modern digital landscape provides robust tools and abundant resources that any business can use to easily create their own content, but it takes an efficiently structured content team to truly achieve your business’ content marketing…
Establishing Content Relevancy in a Crowded Marketplace - Robert Rose // Content Marketing Institute
Oct 23, 2019 • 15 min
Episode Overview: Ineffective content marketing strategies are plaguing the competitive marketing landscape, obscuring and limiting the reach of content for everyone striving for visibility in their respective industries. Join host Ben as he welcomes back…
Content Evaluation Time Savers
Oct 18, 2019 • 13 min
Episode Overview: In the fast-paced, ever changing world of SEO quick decision making matters. Time is a valuable currency; spend too much of it on content optimization and you stand to lose gains in other aspects of your content strategy. Join our host…
Syndicating Your Content and SEO Benefits
Oct 17, 2019 • 15 min
Episode Overview: Syndicating high value content on various channels like social media, email and video outlets is a powerful method to expand your content’s reach, but a poorly executed content syndication plan can pose a significant risk to your ranking…
Content Optimization for Maximum Reach
Oct 16, 2019 • 11 min
Episode Overview: A plethora of tools and techniques exist in SEO to help elevate, extend and maximize the reach of your content, but it can be difficult to decide which methods best suit you and your business. Join Ben as he continues High Value Content…
Optimizing Your Existing High-Value Content
Oct 15, 2019 • 13 min
Episode overview: Jockeying for the top ranking spot, known as position zero, on Google is no easy feat and requires a level of content optimization finesse to realistically achieve. Although securing the top spot is ideal, there’s no guarantee it can…
Identifying High Value Content
Oct 14, 2019 • 14 min
Episode Overview: In a vast sea of content, it’s easy for high-value content to get lost and sink below the waves. Join Ben as he kicks off high value content week with Searchmetrics’ very own Content Lead Marlon Glover to discuss how to identify and…
Changing Careers for SEO; A Risky Payoff - Jim Christian // Digital Blush
Oct 10, 2019 • 27 min
Episode Overview: There’s no guarantee taking a big risk in SEO will pay off. Blush Digital CEO Jim Christian’s leap of faith from aerospace engineering into the ever-changing sea of SEO is one exceptional story, whose career change led him to found Blush…
Unifying Organic and Paid Content — Amine Bentahar // Advantix Digital
Oct 9, 2019 • 21 min
Overview: How does a brand successfully leverage organic content utilizing paid content? The separation between organic and paid content used to be much like the separation of Church and State until brands began using paid channels to boost organic search…
Google Core Algorithm Update - A Seismic Shift Toward User Expectations
Oct 4, 2019 • 23 min
Episode overview: Industry heavyweights Amazon and Walmart are already experiencing success after Google’s September 2019 core algorithm update went live less than a month ago, despite the lack of data available. Initial impressions suggest the update is…
The Perils of Over-Optimizing Website Content
Oct 2, 2019 • 25 min
Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and…
September 2019 SEO Winners and Losers: YouTube and Spotify win the month
Oct 1, 2019 • 20 min
Episode Overview: With a little more than a week to determine the impact of the latest Google core update and the Real News update, some early winners are emerging with BuzzFeed as the biggest surprise followed by Spotify while YouTube continues to…
Google’s Real News Update — Jordan Koene // Searchmetrics
Sep 26, 2019 • 25 min
Episode Overview: Ben and Jordan tackle the rapid-fire series of Google algorithm updates that began on September 10th with no-follow attribution changes (and additions), September 12th with original news reporting and the 18th with rich results…
Dealing With a Google Manual Penalty — Dan Petrovic // Dejan
Sep 20, 2019 • 15 min
Episode Overview: Learn about the audacious site migration that allowed Dan Petrovic and Dejan marketing to escape and correct a severe manual Google penalty while dropping his link profile from 13,000 to 77 links. Show Notes Connect With:Dan Petrovic:…
Grey Hat SEO Link Building Practices — Dan Petrovic // Dejan
Sep 18, 2019 • 22 min
Episode Overview: What could lead a well-known Australian SEO agency to delete its entire website and publish a new one? Join Dan Petrovic of Dejan Marketing and learn how a brilliant bit of link building turned into disaster (and how they recovered).…
Penalties & Recourse for Grey Hat SEO Practices — Joe Sinkwitz // Digital Heretix
Sep 13, 2019 • 17 min
Episode Overview: In the final episode of Grey Hat Week, we take a look at the how to diagnose, define and adjust to the full range of penalties doled out by Google as they catch up to Grey Hat tactics over time. Show Notes Connect With: Joe Sinkwitz:…
Grey Hat CRO and Experience Optimization — Joe Sinkwitz // Digital Heretix
Sep 12, 2019 • 14 min
Episode Overview: When viewed through the right lens, hyper-personalization, user testing and conversion rate optimization are tactics that savvy SEO’s can use to boost performance. Learn how with Joe Sinkwitz from Digital Heretix. Show Notes Connect…
Grey Hat Keyword and Content Strategies — SRP Flooding, Stolen Content — Joe Sinkwitz // Digital Heretix
Sep 11, 2019 • 19 min
Episode Overview: We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark…
Grey Hat Backlinks & Social Proof Practices — Joe Sinkwitz // Digital Heretix
Sep 10, 2019 • 19 min
Episode Overview: Despite rumours to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone. Show…
Life in Grey Hat SEO — Joe Sinkwitz // Digital Heretix
Sep 9, 2019 • 17 min
Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure. Show…
The Fuzzy Boundary Between Grey and Black Hat SEO
Sep 6, 2019 • 19 min
Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Show Notes Connect With:Jordan Koene: Website // LinkedIn…
The Next Generation of Black Hat SEO Tactics
Sep 5, 2019 • 12 min
Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines…
Introduction to Grey Hat Month and White Hat SEO
Sep 4, 2019 • 14 min
Episode Overview: Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand…
August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides
Sep 3, 2019 • 22 min
Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance? And, how much the long tails of the Game of Thrones benefit…
How Google Interprets Website Context and Settings
Aug 30, 2019 • 15 min
Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it. On the flip side, SEO’s must consider the very same…
Are You Sending the Right Usability Signals to Google? — Jordan Koene // Searchmetrics
Aug 29, 2019 • 14 min
Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate…
Content Quality According to Google —- Jordan Koene // Searchmetrics
Aug 28, 2019 • 16 min
Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent…
Ever Wonder How Google Measures Content Relevance? — Jordan Koene // Searchmetrics
Aug 27, 2019 • 11 min
Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (aka, the science of SEO). In this episode, Ben and…
Mastering the Algorithm by Understanding How Google Handles Search Queries —- Jordan Koene // Searchmetrics
Aug 26, 2019 • 15 min
Episode Overview: Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagnose and parse informational, transactional and…
Understanding and Navigating Google Guidelines and Policies — Jordan Koene // Searchmetrics
Aug 21, 2019 • 20 min
Episode Overview: Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, Jordan returns to give a crash course on Google Guidelines…
Ranking Factors and the Google Algorithm — Jordan Koene // Searchmetrics
Aug 14, 2019 • 23 min
Episode Overview: Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference. Show Notes Connect With:Jordan Koene:…
What Is Google’s Algorithm? — Jordan Koene // Searchmetrics
Aug 7, 2019 • 17 min
Google’s search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work? In this opening episode of algorithm month,…
Evaluating and Optimizing Holiday Content — Tyson Stockton // Seachmetrics
Aug 2, 2019 • 13 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Holiday Content Launch Tactics — Tyson Stockton // Seachmetrics
Aug 1, 2019 • 15 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Producing Holiday Content That Performs — Tyson Stockton // Seachmetrics
Jul 31, 2019 • 10 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Building a Realistic Holiday SEO Roadmap — Tyson Stockton // Seachmetrics
Jul 30, 2019 • 17 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Conducting Seasonal Research for the Holidays — Tyson Stockton // Searchmetrics
Jul 29, 2019 • 18 min
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us…
Finding the Best of the Agency and In-House SEO Worlds — Micah Fisher-Kirshner // Turn/River Capital
Jul 25, 2019 • 28 min
Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today’s Career Day episode of the Voices of Search podcast, Micah Fisher-Kirshner, Director of SEO & Content at…
Turning Summer SEO From a Slump to Splash — Jeffrey Preston // News Corp
Jul 24, 2019 • 19 min
The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerce businesses take a holiday, this is one of the busiest times of the year for technical SEO’s. Hear Jeff…
SEO Spring Bloom — Optimizing Content for Moms, Dads, Grads
Jul 17, 2019 • 18 min
Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-oriented events like Mother’s & Father’s Day, the spring is all about picking and strategically choosing the…
From Econ Teacher to $25MM in SEO ARR — Wil Reynolds // Seer Interactive
Jul 11, 2019 • 31 min
Finding your career path as an SEO isn’t always a linear journey. In today’s Career Day episode of the Voices of Search podcast, Wil Reynolds, Founder & Director of Strategy at SEER Interactive shares the story of his transition from being a high school…
Big Game SEO — ESPN’s Super Bowl Seasonality Strategy — Carolyn Shelby // ESPN
Jul 10, 2019 • 21 min
For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season and the kickoff to the busiest time of the year. Hear Carolyn Shelby, Walt Disney Company’s Manager of SEO…
The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
Jul 3, 2019 • 25 min
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses are dependent on key times of the year. How do you plan for seasonality and develop a SEO playbook to…
June Winners & Losers: Media, Ecommerce, Healthcare Visibility Shakeup After Google’s “Fake News” Core Algorithm Update
Jul 2, 2019 • 17 min
In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Tyson Stockton explains how the landscape has shifted for media, ecommerce and healthcare companies. Media & Publishing: Who is the most…
Breaking into China, Russia, and the Asian Markets - Michael Bonfils
Jun 28, 2019 • 28 min
Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia’s remarkable digital evolution. With its wealth, booming middle class, and sheer number of people, how do SEOs navigate the…
Globalizing UGC Platforms Like Twitter & Twitch With Tyler Vickers
Jun 28, 2019 • 27 min
A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what’s Tyler’s advice for optimizing and internationalizing for growth, while ensuring a great user experience? What are…
Reevaluating Google’s Fake News Core Update - The latest!
Jun 26, 2019 • 20 min
In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And what’s the inside story with Genius, the music lyric aggregator, and how did Google get caught “red-handed” scraping…
Int’l SEO & “European Search Personality of the Year” Aleyda Solis
Jun 25, 2019 • 29 min
Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across…
SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz
Jun 24, 2019 • 23 min
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his…
From Janitor to CEO of a $10m/Yr Global Marketing Agency
Jun 20, 2019 • 31 min
What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth, CEO at Directive shares the sheer…
Global SEO & Content: Working With 28 EU Countries - Björn Beth
Jun 19, 2019 • 17 min
Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, Björn goes in-depth on what it’s like to be an international SEO, working with clients all over Europe.…
Core Algorithm Update: Google Fights Fake News
Jun 13, 2019 • 18 min
Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products? What’s…
Strategies for Expanding SEO Into Latin America With Zeph Snapp
Jun 12, 2019 • 16 min
In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America — one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America…
Content Localization Strategies for Going Global With Zeph Snapp
Jun 11, 2019 • 22 min
In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all…
Global SEO Tech Talk on Int’l Market Website Expansion
Jun 6, 2019 • 19 min
In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on…
Global SEO: What to Know Before Expanding Into New Markets
Jun 5, 2019 • 20 min
Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan delves into what you should know before expanding…
Google Search Winners & Losers: YouTube, Twitter, Facebook, CNN, NYT
Jun 3, 2019 • 29 min
Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers, shakers, and slackers in the SEO world. Why is YouTube toppling its social media competitors like…
Career Day: SEO Expert Reaches 300M Monthly
May 30, 2019 • 27 min
Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which includes Healthline and MedicalNewsToday. Ryan shares his journey from studying psychology to becoming an SEO…
Become an Expert on Google Search With Kristen Vaughn
May 29, 2019 • 24 min
How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO expert. Learn: What type of detective work does it take to become a content expert? What’s Kristen’s…
Williams Sonoma’s SEO Shares His High-Flying Career Journey
May 23, 2019 • 31 min
Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has evolved over time. For Avinash, a core premise is data and having the right infrastructure and tools to…
Optimizing Amazon Listing for SEO Performance
May 22, 2019 • 28 min
On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Voices of Search podcast series, Adam Weiler, who is a Premier Amazon Channel Partner with over 10 years of…
[Republish] Yes, a SEO Strategy Beyond Google Really Matters
May 21, 2019 • 15 min
We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we hope you like our intro music, we figured that you might also want to hear us talk about search. Here’s the…
Lessons on Fierce Marketing Entrepreneurship From SEO Kelsey Jones
May 16, 2019 • 28 min
Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast, Kelsey shows how her spirit of adventure, thirst for learning, and resiliency led to success. Kelsey…
Youtube, What Does It Take to Go Viral? Insider SEO Tips for Top-Ranking Video
May 15, 2019 • 22 min
When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this Searchmetrics podcast episode, David Capone shares his insider knowledge, covering everything you need to…
How Online Presence and SEO Can Make or Break Your Local Business
May 9, 2019 • 27 min
Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behavior, and reputation management, Duane provides SEO knowledge and actionable steps to attract more…
Titan of Search Duane Forrester Shares His Insights on Brand & Local Optimization
May 8, 2019 • 17 min
Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it takes to ensure your brand is putting its best foot forward and generating local business. What are the…
The Google Search Winners and Losers After the March Core Update
May 6, 2019 • 28 min
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftershocks, there’s greater stability and a clearer playing field to evaluate how companies like Walmart, Wayfair,…
Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town
May 3, 2019 • 17 min
Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs. Has Google…
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
May 2, 2019 • 16 min
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into…
Non-Google Search: Key SEO Strategies for Building Your Site Traffic
May 1, 2019 • 15 min
Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing…
Yes, a SEO Strategy Beyond Google Really Matters
Apr 30, 2019 • 15 min
When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other…
Google’s Rise to the Top of Search and How They Ate Their Competitors’ Lunch
Apr 29, 2019 • 23 min
Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google’s competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually ate their lunch. Show Notes Connect With:Jordan Koene:…
How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert
Apr 25, 2019 • 34 min
Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show…
The Inside Story With Google’s External Ranking Factors
Apr 24, 2019 • 28 min
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes:…
It’s an Experiment When It Comes to Google Health Care Rankings
Apr 19, 2019 • 12 min
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene…
How the Travel Industry Is Playing the Google Rankings Game
Apr 18, 2019 • 16 min
With Google’s recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and…
Fintech Revolution: How Google Rankings Are Transforming Banking and Finance
Apr 17, 2019 • 17 min
Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining market share once considered impossible.…
Built for Speed: Google Rankings for Media and Publishing Sites
Apr 16, 2019 • 11 min
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take…
Google’s Unique Ranking Factors for the Ecommerce Industry
Apr 15, 2019 • 14 min
In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series, SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for…
The Importance of Discussing SEO During Earnings Calls
Apr 11, 2019 • 18 min
Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Renowned SEO strategist Jordan Koene, CEO of Searchmetrics, and Ben Shapiro…
How Is Google Evaluating Web Content for Rankings?
Apr 10, 2019 • 24 min
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks,…
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
Apr 4, 2019 • 21 min
In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In this episode, they discuss how to work with the challenges of existing platforms and…
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
Apr 3, 2019 • 18 min
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar of Searchmetrics take a deep dive, examining the strategies and optimization tactics…
The Winners and Losers of Google’s “March 2019 Core Update”
Apr 2, 2019 • 25 min
March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes in their rankings, which are impacting their business. Tyson Stockton takes a deep dive, looking at the…
What Is the Future of SEO and Mobile Optimization?
Mar 29, 2019 • 16 min
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends, companies need new strategies for multimedia, voice, and content—that may not even need screens. Show…
Fast Mobile: SEO Optimization Tech Talk
Mar 28, 2019 • 15 min
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility. In this podcast,…
Google’s AMP Project: Insider SEO Optimization Tips
Mar 27, 2019 • 15 min
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. Show Notes Connect With: Cindy Krum: Website // LinkedInBenjamin Shapiro: Website // LinkedIn…
Google’s Move to “Mobile First Crawl” and the Impact on SEO Performance
Mar 26, 2019 • 21 min
Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Show Notes Connect With: Cindy Krum:…
What Is the Radical Future of Our Mobile Device Experience?
Mar 25, 2019 • 18 min
Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google world. You’ll learn about: How mobile has changed for the SEO and content landscape that we have…
Mobile UX: Content Optimization Tips and Tricks
Mar 20, 2019 • 22 min
Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, multimedia, long and short form content, and more: How the relationship with our devices is changing How…
A SEO Innovator’s Wild Ride to Success
Mar 14, 2019 • 37 min
Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A Renaissance man with expertise ranging from link building and content optimization to Chinese…
Top Strategies for Mobile Conversions
Mar 13, 2019 • 22 min
With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podcast, we cover: User expectations for their mobile experience…
SEO Career Day: From International SEO to Growth Advisor
Mar 11, 2019 • 38 min
Follow Kevin Indig’s journey from rookie member of a global SEO agency to international startup growth advisor. Kevin’s advice? Learn your craft from the inside out Practice makes perfect Always be curious. Show Notes Connect With:Kevin Indig: LinkedIn…
Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact
Mar 6, 2019 • 25 min
Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneering industries SEO…
February 2019 SEO Winners and Losers
Mar 4, 2019 • 28 min
Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures.…
2019 Content Industry Trends
Feb 27, 2019 • 35 min
We’re thrilled to be hosting Robert Rose, the Content Marketing Institute’s Chief Strategist and one of the Content Marketing Industry’s leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation of content, driven by omni-channel…
SEO Tips for Relationship Building With Your Content Teams
Feb 20, 2019 • 26 min
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to…
Using Data to Optimize Content for Each Stage of the Funnel
Feb 15, 2019 • 12 min
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your…
Using Content to Retain Post-Purchase Customers
Feb 14, 2019 • 15 min
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Marlon also speaks to the similarities between content developed to…
Driving Conversions with Bottom of Funnel Content
Feb 13, 2019 • 18 min
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information…
Educating Your Audience Though Mid-Funnel Content
Feb 12, 2019 • 15 min
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team Lead for Searchmetrics Inc. Join Ben Shapiro and Marlon as they dig into the strategy behind…
Optimizing Top of Funnel & Awareness Content
Feb 11, 2019 • 17 min
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content…
Career Day With the Search Marketer of the Year
Feb 7, 2019 • 36 min
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of the year share’s his experience as a search marketer and his growth through the industry. This is a great…
Understanding the Content Creation Process
Feb 6, 2019 • 28 min
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his playbook for SEOs who want to better understand the optimization and content creation process.…
January 2019 SEO Winners and Losers
Feb 4, 2019 • 29 min
Tyson Stockton, Searchmetric’s Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were for January and why. Show Notes Connect With: Tyson…
2019 SEO Predictions: Is Desktop More Important Than Mobile?
Jan 30, 2019 • 28 min
In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs.…
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
Jan 23, 2019 • 22 min
In this episode, we continue our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free…
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
Jan 16, 2019 • 29 min
In this episode, we begin our discussions with leaders in the SEO community to understand what’s next for SEO in 2019. Listen in as Ben and Harrison DeSantis, Associate Director of SEO at 3Q Digital as they discuss the impact of mobile UX speed, RankBrain…
2019 SEO Predictions: Integrating Google Into Non-Android Devices
Jan 11, 2019 • 15 min
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile platforms like IOS are likely to impact SEOs and Digital Marketers in the new year. Jordan Koene is the CEO…
2019 SEO Predictions: Changes to US Privacy Regulations
Jan 10, 2019 • 20 min
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance of tech platforms like Google, Facebook and Amazon are likely to be tackled by Congress and the impact to…
2019 SEO Predictions: Site Performance’s Correlation to Keyword Rankings
Jan 9, 2019 • 12 min
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: Jordan Koene: Website //…
2019 SEO Predictions: Long Form Content Refactoring
Jan 8, 2019 • 15 min
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what’s likely to happen with long form content refactoring. Jordan Koene is the CEO of Searchmetrics Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro:…
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
Jan 7, 2019 • 14 min
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm to reflect the growing importance integrated search and external signals. Show Notes Connect With:…
Planning for SEOs: Content Planning & Execution
Jan 2, 2019 • 30 min
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff’s content planning process developed during more than a decade at Disney. Jeff Preston, is the Director of SEO at Realtor.com. Show Notes…
Planning for SEOs: Career Management & Team Development
Dec 26, 2018 • 26 min
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John’s SEO planning process and how he integrates both his businesses and team development requirements together to deliver an effective strategy…
Planning for SEO’s: Setting Goals & Achieving Alignment
Dec 19, 2018 • 20 min
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a cohesive and effective SEO strategy for 2019. In this episode we explore goal setting and driving for internal…
Google Update Week No. 5: How to Stay Prepared for Google Updates
Dec 14, 2018 • 18 min
Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorithm updates, Jordan provides a task list of measures you can take to be better prepared when the next…
Google Update Week No. 4: The Impact on Mobile and Voice Search
Dec 13, 2018 • 20 min
Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into the impact the recent Google Algorithm changes are having on Mobile and…
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
Dec 12, 2018 • 17 min
Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben discuss how the changes will impact site migrations, the impact on indexing,…
Google Update Week - No.2 - Site Speed More Important Than Content?
Dec 11, 2018 • 14 min
Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben compare and contrast the importance of technical site performance and…
Google Update Week - No.1 - Debating the Latest Google Updates
Dec 10, 2018 • 15 min
Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm updates, Jordan and Ben dig into and debate the impact of the changes pushed on November 30th of 2018. Show…
Black Friday SEO Winners and Losers
Dec 5, 2018 • 17 min
Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the year. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //…
Black Friday SEO Analysis & Predictions
Nov 28, 2018 • 20 min
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter
Keyword Strategy: Prioritizing Keyword Depth vs. Breadth
Nov 21, 2018 • 24 min
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin…
Pruning Your Website Content
Nov 14, 2018 • 24 min
Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your website content. Jordan Koene is the CEO of Searchmetrics, Inc. Show Notes Connect With: Jordan Koene:…
Holiday Triage No. 5: Quick & Impactful Holiday Optimization
Nov 9, 2018 • 16 min
Episode 5: The Quickest & Most Impactful Holiday Optimizations As simplistic as these important tactics can be, back-to-basics page element updates, optimizations and the heightened importance and need to work under tight deadlines are the focus of this…
Holiday Triage No. 4: Cross Promoting Holiday Deals & Events
Nov 8, 2018 • 15 min
Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking and cross promotion. In triage no. 4, Ben and Tyson talk about the do’s and don’ts of this low resource,…
Holiday Triage No. 3: Repurposing Evergreen Holiday Assets
Nov 7, 2018 • 12 min
Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of the new holiday seasons with some minor creative changes (don’t forget to change the year folks) and some…
Holiday Triage No. 2: Holiday-Specific Competitive Advantages
Nov 6, 2018 • 14 min
Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more important during the holiday season. Understanding your biggest strengths, and, almost as important, your…
Holiday Triage No.1: Where & When to Start Holiday Planning
Nov 5, 2018 • 18 min
Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday season, Tyson Stockton, the Director of Enterprise Services with the Searchmetrics Digital Strategies Group…
Measuring Position Zero’s Impact on Your Business
Oct 31, 2018 • 25 min
Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero’s impact on your brand and so that you can hear Jordan’s take on: Technical Strategy Content Strategy Voice…
Position Zero and Voice Search
Oct 24, 2018 • 21 min
Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show Notes Connect With: Alex Scoble: Website // LinkedIn…
Content Strategy for Position Zero
Oct 17, 2018 • 25 min
Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest…
Rich and Featured Snippets
Oct 10, 2018 • 24 min
Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes Connect With:Sebastien Edgar: Website // LinkedIn Benjamin Shapiro:…
Intro to Position Zero Month
Oct 3, 2018 • 26 min
Position Zero Month. Rise above the digital noise and join us this month as we explore Google’s top spot and what you and your brand can do to get there. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //…
Finding & Fixing Robots.txt and Other Technical Issues
Sep 26, 2018 • 23 min
Join us today as we take a deep dive into the technical aspects of Robots.txt, Google’s crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Show Notes Connect With: Jordan Koene: Website //…
When Should You Start Preparing for the Holidays?
Sep 19, 2018 • 24 min
Ho-Ho-Ho SEOs! Tune in to learn when you should prepare for the holidays and how Assessment, Planning, Timing and Authority can help you win this season. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //…
Structured Data
Sep 12, 2018 • 23 min
Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn // Twitter
Google Core Update
Sep 5, 2018 • 21 min
Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Other topics we cover include Broad Core Update YMYL (Your Money Your Life) and E-A-T (Expert, Authority, Trust). Show Notes Connect With: Jordan Koene: Website //…
Welcome to the Voices of Search Podcast
Aug 17, 2018 • 32 min
The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable…