Digital Marketing from Digital Opps

Digital Marketing from Digital Opps

rboa.com
Insights, tips and strategies to grow your business leveraging digital marketing.


Twilio Report Insight: The two channels most brands are ignoring in 2019 that will be must haves in 2020
Nov 11 • 15 min
A recent report released by Twilio reveals two channels that many brands are ignoring in 2019, but will be mission critical in 2020. This report reflects insight from 2,500 global consumers who indicated where, when and on what platform they prefer when…
The Number 1 Hack to Protect Your WordPress site from Bot Attacks
Nov 6 • 14 min
WordPress now powers more than 33% of all websites on the internet today. As a result, it is the most targeted platform of bots seeking to compromise it in order to add it to a massive bot network. So what are the best methods to hide from these attacks?…
The proven marketing science behind binge-worthy digital storytelling
Nov 4 • 12 min
Netflix, Hulu and other streaming services have made binge watching even easier with the “skip intro” feature. So how can brands make the shift from the linear TV commercial ad marketing approach to modern digital storytelling? Tune in to learn more. For…
Smashing the status quo and blasting through the roof after a company merger. Guest: Kasey Diehl, Director of Marketing, Ajax Building Company
Nov 1 • 21 min
In today’s episode, we are joined by Kasey Diehl, Director of Marketing, Ajax Building Company. As a 10 year marketing expert, Kasey shares her lessons learned a year later after an exciting merger with a larger company. For more digital marketing…
The O.C.R. Method: How to grow your personal brand on a zero budget
Oct 31 • 19 min
If you are a sales representative, business development manager or business owner looking to grow your personal brand on a zero budget, you will find this episode extremely helpful. Tune in. For more digital marketing strategies and tactics, visit…
How to place ads on Hulu - The Ultimate Guide to flights, targeting and ad spend
Oct 22 • 19 min
With more than 28 million subscribers accounts and over 70 million ad supported uniques (multiple profiles on one account), brands now have a video streaming service to reach cord cutters. In this episode we explore the various options for flights,…
Best Buy Media Network - A case study in leveraging first party data and thinking like a media company
Oct 16 • 21 min
In this episode, we dive into what it looks like when a fortune 500 company leverages its own first party data and pushes the envelope with Instagram influencers and YouTube video. The Best Buy Media Network saw 40% growth in 2018. Tune in. For more…
Lessons learned from the epic Fortnite Black Hole PR Stunt - Columbus Day 2019
Oct 14 • 16 min
Here we are on Columbus Day 2019 and one of the most popular gaming platforms is reduced down to a black hole. Is is a PR stunt or is it a system-wide failure? If you are planning a PR stunt, what multipliers and contingencies should you have in place?…
Twitch Influencer Marketing can be a game-changer for growing your business
Oct 9 • 15 min
Amazon made a smart play in 2014 in scooping up the livestreaming and real-time chat platform Twitch for a cool $970M. So how can your business leverage Twitch Influencer Marketing? In today’s episode we will dive into the Twitch Influencer Marketing…
36 Ways to Hack the new Forecasting and Data Intelligence options in LinkedIn Campaign Manager
Oct 3 • 20 min
LinkedIn announced this week (Oct. 1, 2019) enhanced Forecasting and Data Intelligence options in LinkedIn Campaign Manager. How can you hack these new features to ensure your ad creative is shown to decision-makers? Tune in. For more digital marketing…
Voice Interoperability Initiative and Brand Recognition in the new WWW (Wake Word World)
Oct 1 • 14 min
How important is brand recognition over the next decade? Imperative! Coming off the heels of Amazon’s announcement last Tuesday of the Voice Interoperability Initiative - a coalition of over 30 tech, education, software and media companies - the www is…
A Brilliant Twist on Event Sponsorship That Can Yield Massive Brand ROI
Sep 27 • 15 min
Brands are constantly being presented with corporate sponsorship opportunities and while they can be useful they often fail to yield profitable results. In today’s episode, we discuss a savvy twist on event sponsorship that will produce results that will…
The Maslow Effect: A deep dive into the science of why digital content goes viral
Sep 26 • 20 min
Who is Abraham Maslow and how does his theory of human behavioral motivations shed light on why some digital content goes viral. This extended episode is a deep dive into the science behind human emotions and the triggers of social media viral content.…
The Fantastic 4: How to Assemble a Super Hero Digital Marketing Team
Sep 25 • 10 min
Imagine your company is captured in a dark cave of declining sales and loss of market share. You need to assemble a team of super heroes to rescue you from situation. What would that team look like and what special powers should they have? Tune in. For…
7 Attention Grabbing Components of a Compelling Digital Narrative
Sep 23 • 10 min
How can your brand craft compelling digital stories to grab the constantly moving target of your audience’s attention? In this episode, we discuss seven very practical components of a powerful digital narrative. Tune in. For more digital marketing…
What to do when the Facebook ad rules change: Move away from age, zip code and income based targeting
Sep 19 • 19 min
With the recent changes in Facebook targeting, some brands are scrambling to figure out how to maximize their ad placement. Moving away from age, zip code or income-based targeting doesn’t have to disrupt your making plan. Now is the time to change your…
The secret formula for building a powerful podcast network through YouTube and Spotify to Snapchat (new), Instagram Stories and LinkedIn
Sep 17 • 16 min
Some exciting things are happening across the social web! Podcasters are building powerful podcast networks via YouTube combined with the recent Spotify acquisition of SoundBetter (think Fiverr for musicians) and the new ability to share podcasts directly…
What are the two must-have elements for attracting attention and explosive brand growth?
Sep 13 • 18 min
When it comes to garnering attention for your brand there are two must-have elements in order to build explosive growth. These two elements are often overlooked or pushed aside for product and price. Don’t make the that mistake. Tune in to learn more. For…
Why your brand and business growth has plateaued and how to escape the status quo trap
Sep 12 • 17 min
In a recent visit to speak in a graphic design class at FAMU University, Michael shared insights into the how many businesses have failed to make the shift from TV commercial single creative to the Internet contextual creative at scale model. Tune in. For…
How to Build Your Business Growth Dashboard
Sep 9 • 10 min
Imagine driving down the road and your vehicle dashboard lights go out. How would you know how fast you are driving, how much fuel you have, what gear you are in or what direction you are headed? A business growth dashboard can provide you with the…
The 20-for-20 LinkedIn Challenge - Supercharging Your Brand Reach by 2020
Sep 4 • 10 min
How can you gain maximum brand reach and develop a strong business development network to help grow your business? Take the 20-for-20 LinkedIn Challenge. Tune in to learn more. For more digital marketing strategies and tactics, visit https://rboa.com/blog
How Your Brand Can Score Big by Unlocking the Collegiate and Professional Football Fan-base
Sep 3 • 14 min
The fan-base of college and professional football teams is one of the most passionate communities a brand can engage and when done correctly can produce not just a BIG win but potentially a championship. Tune in. For more digital marketing strategies and…
How to Create Your Hurricane Digital Communications Plan
Aug 29 • 10 min
As we are right in the center of hurricane season and Hurricane Dorian is heading toward the Florida coast, it is not too late to quickly run through your communications plan. In this episode, we will talk about the various channels and resources needed…
How to integrate voice search in your business growth and marketing plans for 2020
Aug 28 • 17 min
The wave of voice search and voice-assisted devices continues to grow exponentially. Voice search shopping in 2018 resulted in $2 billion in revenue and it is expected to reach $40 billion by 2022. How can your integrated voice search in your business…
Power Charging Your SMS (Text) Marketing Strategy
Aug 27 • 15 min
If your brand has not begun to integrate SMS (text messaging) marketing in your overall communications plan, you are falling behind. Did you know that 95% of all text messages are read within 5 minutes! In this episode, we discuss the keys to power…
7 Must-Have Tactics of a Highly Successful Digital Marketing Campaign
Aug 26 • 17 min
As we look forward, 2020 is just around the corner. Now is the time to evaluate your digital marketing strategies and tactics for next year. Inside this episode, we discuss the seven must-have tactics to help grow your business in the months ahead. Tune…
A Comprehensive Guide to Local SEO + Content Marketing for Maximizing Brand Reach & Influence
Aug 23 • 22 min
Many local, regional and national brands overlook the impact of local SEO content marketing and its direct correlation to brand reach and influence. In today’s episode, we discuss several ways brands can maximize local content marketing. Tune in to learn…
Modern Business Growth Hacks Gleaned from Ancient Legends and Myths #toothfairyconfessions
Aug 22 • 12 min
With today’s Twitter trending topic of National Tooth Fairy Day, what might we as modern day business owners learn from ancient cultures from across the globe about the symbolic act of loosing a tooth? You might be surprised. Tune in to find out! For more…
Publishing Ruthlessly - The Magical Elixor for The Wounded Creative
Aug 21 • 15 min
While the majority of our episodes are focused on digital marketing strategies and tactics, today’s episode is slightly different, but connected deeply to those individuals who are literally the walking wounded creatives. There is a magical elixor and it…
Emotions & Emojis - The Viral Gasoline of Digital Marketing
Aug 20 • 10 min
When developing content for a digital marketing campaign it is important to consider the emotional state of your audience as it relates to your product or service. Deploying contextual creative at scale in your campaign will allow you to connect on a…
Day Trading Attention & Garage Sales That Rake in BIG Cash
Aug 19 • 12 min
What do garage sale signs and day trading attention across the social web have in common? Tune in as we explore the balance of art and math as it relates to managing successful digital marketing campaigns. For more digital marketing strategies and…
The Halo Effect of Influencer Marketing with Morgan Kling from CloutHQ
Aug 16 • 22 min
Influencer marketing is often a misunderstood marketing channel in a space dominated by direct marketing tactics. In this episode, Morgan Kling from CloutHQ, joins in to discuss how brands can maximize influencer marketing and how the halo effect can…
How to Flip Your Business Growing Pains into Momentum Mojo to Fuel Your Entire Team
Aug 13 • 14 min
When your business is going through a growth phase that is the time to capture the mojo and reinvest in the nuts and bolts that keep your business together. Leveraging the right technology for automation and empowering your team to take action can help…
8 Ways to Amplify Your Brand and Assemble Your Dream Team through Paid LinkedIn Content Marketing
Aug 12 • 21 min
If you are looking to amplify your brand reach and growth your team, it is critical to understand how to navigate the LinkedIn Campaign Manager as it offers a powerful solution to deliver segmented ad creative to reach specific audiences by industry skill…
The Business Growth Amplifier Effect - How to Avoid the “Too Big, Too Fast” Trap
Aug 9 • 21 min
There is nothing more exciting than to be in the midst of a business growth curve. Here are 5 tips to help you avoid the “too big, too fast” trap which can derail your plan and kill your momentum. Tune in. For more digital marketing strategies and…
7 Takeaways from the FedEx and Amazon Breakup and Why Your Business Should Care
Aug 8 • 16 min
In today’s consumer-driven world, no market or industry is immune to disruption. Whether your business is in healthcare, education, transportation, banking or real estate everything is on the table and is subject to change. Inside this episode, we discuss…
Protecting the Brand You Love: Strong Legal Meets Killer Bee Marketing featuring Michele Berdinis from BeelineLegal.com
Aug 8 • 25 min
Tired of your 9 to 5 gig? Thinking about starting up a new company? This episode is 100% for you. Make sure your business is built on a strong legal foundation when it comes to your brand. BeelineLegal.com will provide you the confidence to successfully…
Growing Your Local SEO Ranking: Google’s Secret Plan Revealed
Aug 1 • 19 min
Google’s new feature for the Google My Business app provides business the ability to display a “Welcome Offer” to users who choose to “Follow” that business. The “Follow” button was first seen in June of 2018 ironically about the same time Google dropped…
What is the greatest obstacle in successful digital marketing today? The HiPPO
Jul 31 • 13 min
Many brands are suffering right now because of the HiPPO effect. The HiPPO effect is the single greatest threat to growth of small businesses as well as to many Fortune 500 brands. Listen in on the this episode to learn how to overcome the HiPPO effect…
7 Savvy Business Growth Strategies Gleaned from Digital Marketing Campaign Data
Jul 30 • 22 min
Businesses looking for growth opportunities over the next decade MUST leverage data from its digital marketing campaigns. This data has a direct correlation to staff growth, service capacity, consumer feedback, healthy P&L statements, brand reach and…
How to Build Your Brand’s Digital Eco-system to Dominate Market Share
Jul 29 • 20 min
The single greatest global asset is data. Your brand content is the hub for collecting your data. Harnessing the power of publishing content a scale is the best way to dominate greater market share for you brand. Tune in. For more marketing strategies and…
How Will Voice Search Impact SEO in 2020?
Jul 25 • 13 min
With the consumer confidence skyrocketing in smart speaker devices, voice commands will equal greater than 50% of all searches made for local and global businesses. In this episode, we discuss several key indicators that will impact SEO in 2020. Tune in.…
Sending Out an S.M.S - How to Get 95% Open Rates in 5 Minutes
Jul 24 • 14 min
SMS or Text Message Marketing is a great way to build customer loyalty and increase prospect conversions. In this episode, we take a deep dive into 8 ways to leverage text messaging in your marketing campaigns. Tune in. For more digital marketing tactics,…
Building the Perfect Web Design PB&J WordPress Sandwich
Jul 22 • 19 min
There’s nothing like enjoying a yummy PB&J sandwich. No, we aren’t talking about peanut butter and jelly. We are talking about the must have Pixels, Blogs and Javascript running on your WordPress website. Tune in. For more digital marketing strategies and…
Performance-based Digital Marketing and B2B LinkedIn Strategies
Jul 19 • 19 min
The success of digital marketing isn’t just delivering clicks to your digital door, but where it truly shines is when it goes beyond awareness and into consumer consideration and conversion. Michael is joined by Ryder Meehan from UpGrow a digital…
Marketing ROI: Discovering the Profit Formula Behind the LTV and CAC Ratio
Jul 18 • 15 min
These acronyms might be foreign to some businesses, but if you are looking to calculate return on investment for your marketing efforts, understanding the values behind customer lifetime value (LTV) and customer acquisition cost (CAC) is absolutely…
Crafting Irresistible Content: Secret Sources to Find Sticky Words for Killer Copy
Jul 17 • 16 min
Imagine if you could listen to the feedback and/or list of pros and cons that potential customers use to express how they think and feel about your product, service or industry. What if you could hear what words they use to describe your…
Deploying Undercover Agents: 9 Keys to Winning the Social Web Spy Games
Jul 16 • 11 min
In 2019, the stakes couldn’t be higher when it comes to identifying competitive advantage for your brand. In this episode, we discuss nine key tactics you should deploy and monitor in order to keep track of your competitors. Tune in. For more digital…
Overcoming the Digital Marketing Challenges in the Architectural Industry in 2019
Jul 12 • 21 min
In today’s episode, Michael is joined by guest Megan Glasgow from Hoy Stark Hagan Architects. Listen in as Michael and Megan discuss how to overcome the challenges and the status quo that is often the conservative approach to branding in the architectural…
How Can Small Businesses Compete with Fortune 500 Brands? The 100x Factor
Jul 11 • 10 min
In the 1940’s, there was a shift in consumer media consumption from the radio to the TV. Some brands made the jump some did not. Those who did not make the shift suffered significant brand loss. The shift from the TV to the Internet has now come full…
A Prime Day for Stranger Things: The Formula for Building Pillars of Brand Profit
Jul 10 • 10 min
What can your brand learn from Amazon’s Prime Day and Netflix’s end goal with it’s most watched series Stranger Things? In this episode, we take a look at the consumer motivations behind purchasing products and consuming content. These motivations are the…
Time to Close Your Business in 2019 or Invest in the Internet-based Consumer-driven Mobile-optimized Eco-system.
Jul 9 • 23 min
Some of the most recognized brands have closed stores in more than 7,000 locations in 2019! Brands like CVS, Toys R Us, Macy’s, JCPenny’s, Abercrombie & Fitch, Sears, Gap, Pier 1, Winn-Dixie and many others have been forced to layoff staff and sell…
LinkedIn Learning: The Disruption in Higher Ed & The Best $576 Business Growth Hack of 2019-2020
Jul 8 • 17 min
For businesses looking for a competitive edge in 2019-2020, take a look into LinkedIn’s Premium Business subscription which includes unlimited access to over 100,000 online courses taught by more than 800 industry thought leaders. In February of 2019,…
What Would Happen to Your Digital Marketing Plan if Facebook, Instagram and WhatsApp Went Down? Like Today. #facebookdown
Jul 3 • 10 min
Having a contingency plan for when your main ad platform goes down is critical to managing a digital marketing communication plan. Here are a few tips on what to do to now and for the future when this happens. For more digital marketing strategies and…
Perfecting the Middle of the Funnel Content Marketing & Reaching 6,000 Podcast Downloads!
Jul 2 • 13 min
Understanding the “Middle of the Funnel” and the type of content needed to engage your audience is critical to building brand trust and new client relationships. Podcasts and video series are just one form of middle of funnel content. Celebrate with us on…
The Social Web Effect of 2020 – Gleaning Insight from Russian Facebook Ads of 2016. Part 3 of 3
Jul 1 • 16 min
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what…
The Social Web Effect of 2020 - Gleaning Insight from Russian Facebook Ads of 2016. Part 2 of 3
Jun 27 • 22 min
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what…
The Social Web Effect of 2020 - Gleaning Insight from Russian Facebook Ads of 2016. Part 1 of 3
Jun 26 • 18 min
Many believe that the Russians greatly influenced the outcome of the 2016 election by sowing seeds of discord in America through Facebook ads. Whether you believe it or not is not the point, what is the point is that viewing the digital road map of what…
This isn’t 1980, so why is your marketing strategy still sailing on The Love Boat?
Jun 25 • 17 min
Remember when you couldn’t wait to watch the newest episode of your favorite TV show? Remember when you only had one shot at creating the most memorable ad creative and hoping that your ad agency bought the best placement (TV show, billboard, radio…
Cultivating A Digital Market Romance Through Geo-fencing Your Competition
Jun 24 • 19 min
Creating a digital fence around your competition’s physical location is a savvy digital marketing play, but deploying the right ad creative for that tactic is the secret to romancing the clients into a relationship with your brand. Tune in. For more…
The 5 Missing Components of Growing Your Business in 2020
Jun 20 • 14 min
Is your business prepared for the disruption of the “Gig Economy”? How can your business proactive plan for and execute a digital marketing plan with future market disruptions in play? Tune in. For more digital marketing strategies and tactics, visit…
8 Marketing Tactics to Boost Your Podcast Signal
Jun 19 • 13 min
With more and more vehicles equipped with Bluetooth connectivity, commuters are consuming podcast like candy. Not to mention, audio is great for working out, jogging or walking. So how can you grow your podcast audience? Here are 8 simple tactics to…
Contact Forms versus Instant Chat or Chatbots for New Lead Opportunities
Jun 17 • 9 min
We live in an instant gratification world. Consumers have little to no patience when it comes to waiting for answers. How can your business leverage contact forms, instant chat and/or chatbots to ensure the best experience for your website visitors? Tune…
Traction: Getting a Grip on Your Business (Gino Wickman): Chapter 9/10 - Pulling It All Together
Jun 14 • 29 min
Join Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions as they wrap up the book review of Traction (a best seller) by Gino Wickman. If feel like your company has hit the ceiling and want to explore a systematic approach to breaking…
The Importance of Brand Integrity and Consumer Confidence in a Skeptical Social Web World
Jun 13 • 10 min
With broadcast networks filled with corporate deceit and our social media feeds peppered with fake news, it’s no wonder we have evolved into a skeptical social web world. So how can companies strengthen brand integrity and build consumer confidence? Tune…
Growing Your Business Means Protecting Your Business in a Cyber Safe Landscape
Jun 12 • 10 min
If you are running digital marketing campaigns and collecting your own first party data (which you should be) you MUST protect that data. Michael Winn is joined by a special guest on the show Blake Dowling from Aegis Business Technologies to chat about…
Mastering The Art of Attention Across Your Digital Marketing Canvas
Jun 11 • 14 min
Understanding your digital marketing canvas is predicated on understanding what’s most important to your target audience and then reverse engineering your creative content and messaging accordingly. Here are 3 key ways to ensure your campaign’s success.…
Hacking Your Business Growth Plan and Cultivating a Mindset Towards Innovation
Jun 10 • 10 min
If you are responsible for the growth of your business or your division, how do you cultivate a mindset towards innovation? Here are four simple steps to help break the cycle of complacency keeping you from moving forward. Tune in. For more digital…
Welcome to Traction: Getting a Grip on Your Business (Gino Wickman): Chapter 8 - The Traction Component
Jun 7 • 28 min
In this episode, Michael Winn and guest Katie Lilly from Lillyfield Accounting Solutions discuss Chapter 8 - The Traction Component - of the book Traction by Gino Wickman. It’s all about Rocks, Level 10 Meetings and accountability and creating a pulse for…
How to Leverage Intent-based Marketing Strategies Through Brand Awareness Campaigns
Jun 6 • 14 min
Intent-based marketing and brand awareness campaigns are often approached with and either/or option, but that is not the case, they can be integrated together with the contextual creative and deployed on the appropriate ad platform. Tune in. For more…
How to Get 21x More Views and 36x More Messages on LinkedIn in 2019
Jun 5 • 13 min
It’s no secret that since Microsoft’s acquisition of the LinkedIn platform for $26 billion in 2016 the LinkedIn network has become the #1 content distribution channel for B2B marketers. Businesses who leverage this insight can create new business…
How to Create Online Forms with Intelligence and Purpose Using GravityForms
Jun 4 • 10 min
In mobile-driven society accessing the web, online forms can make or break new business opportunities. In this episode, we discuss several tactics in creating forms that can develop website leads into new clients for your business or organization. Tune…
Creativity - Finding it in the ordinary and mundane
Jun 3 • 10 min
Looking for a fuel source to fuel your creativity, look no further than the life around you. “Creativity involves breaking out of expected patterns in order to look at things in a different way.” — Edward de Bono For more inspiration for your digital…
Welcome to Traction: Getting a Grip on Your Business: Chapter 7 - The Process Component
May 31 • 29 min
As a business owner having your internal and external processes mapped out and documented are a key component to helping to take your business to the next level of growth. Join Michael Winn and Katie Lilly as they discuss this process. Tune in. For more…
Discovering The Digital Treasures Revealed By The Social Web
May 30 • 10 min
If Indiana Jones were a modern day digital marketer, what tools would he use to find the clues to the Social Network of Gold. As an archaeologist of the social web, social listening is the essential method of gleaning insight and understanding to market…
When is the best time to update/refresh your website design?
May 29 • 10 min
Knowing when to update your website is important, but even more important is the WHY behind the update/refresh. Understanding how to balance the goals and objectives of your company versus the most popular content your website visitors are looking for is…
Guide to the Best Digital Marketing Campaigns: Empathy versus Emotional Storytelling
May 28 • 10 min
Inside this episode, we discuss the four ways in which empathy can be the linchpin in creating a successful digital marketing campaign. Tune in. For more digital marketing strategies, visit: rboa.com/blog
Shifting Gears: Digital Marketing for the Automotive Industry in the Age of Disruption
May 24 • 10 min
The challenges facing the automotive industry have a significant influence on how dealers can improve customer retention as well as the most effective approach to reaching the convenience-driven consumer who demands greater transparency. Tune in. For more…
Are you a 10,000 hour expert? Why 10,000 experiments matter in growing your personal brand.
May 23 • 10 min
In the context of developing your personal brand, sharing your experiences of over 10,000 hours (or experiments) is your unique story. Documenting that story is far more compelling than just telling someone why they should buy from you. For more digital…
5 Steps to Catapult Your Business into 2020 through Personal Branding
May 22 • 10 min
What will it take for your business to thrive in 2010? Personal Branding. Every company regardless of size will need to have one or more personal brands producing content at scale across the the social web. Here are 5 simple steps to ensure you get there!…
Growing your non-profit association membership (CiviCRM) integration with WordPress
May 21 • 10 min
If you are a non-profit struggling with how to grow your membership, you might consider looking into CiviCRM and WordPress. Together they can help strengthen the membership value proposition for your organization. Tune in. For more digital marketing…
The 4 Reasons Why the Internal / External Upside of Digital Marketing Will Grow Your Business
May 20 • 9 min
If your business is struggling to justify the time, resource and capital commitment of building your digital brand, these four reasons might tip the scale. Tune in. For more digital marketing strategies, visit rboa.com/blog
8 Questions to Ask When Looking for a Web Design Agency
May 17 • 14 min
An important aspect of executing a solid digital marketing campaign is making sure your website is optimized for engagement and conversion. If you are not fully optimized and think it might be time to redesign your company website, this a great set of…
The Importance of (Personal) Brand Marketing in the Gig Economy
May 16 • 10 min
How will your business fair during the disruption of the corporate status quo? The Gig Economy will power more that 43% of the workforce in 2020 - Brad Smith, CEO of Intuit. For more digital marketing strategies, visit rboa.com/blog
Recruiting and Building Culture: A Roadmap for any SMB. (Ps. We are hiring!)
May 15 • 10 min
The challenges SMB (Small Businesses) face in 2019/2020 in recruiting and building culture to grow their business center around two core components core values and company culture. In this episode we discuss 7 steps to create a roadmap for your team…
Why engagement is critical to the success of your digital marketing campaign
May 14 • 10 min
As marketers, we are often so eager to push people through the marketing funnel to take action that we loose sight of their experience of the marketing content. Facebook’s ad platform is optimized for content engagement (likes, shares and comments).…
Digital Marketing Innovation: 5 Steps to Get from Here to There
May 13 • 10 min
Mapping out the process of how to make a strategic change in your digital marketing plan can be a challenge. Here are 5 steps to simplify the process. Tune in. For more digital marketing strategies, visit rboa.com/blog
Traction by Gino Wickman: Chapter 6 - The Issues Component
May 10 • 24 min
Join Michael Winn, from Digital Opps and Katie Lilly as they discuss their experience walking through chapter six of the book Traction by Gino Wickman. You can find other episodes of the review by visiting, rboa.com/blog
7 Ways to Segment Your Audience to Leverage Contextual Creative to Increase Brand Awareness
May 9 • 10 min
The key to maximizing your brand reach isn’t by spending more money on advertising. It’s about creating contextual visuals and ad copy that speaks to the individual motivations of your collective audience. Here’s how to do it. Listen in. For more digital…
6 Reasons Why You Don’t Need a Digital Marketing Agency to Grow Your Business
May 8 • 10 min
This is not rocket science. It really boils down to creating and posting daily content across the social web to elevate brand awareness. Listen in. For more digital marketing strategies, visit rboa.com/blog
What challenges are digital marketers facing in 2019?
May 7 • 10 min
In this fast-paced social web world, staying on top of all the latest digital marketing tools can be a challenge for digital marketers. Tune as we discuss this and other real world challenges. For more digital marketing strategies, visit rboa.com/blog
Geo-targeting + Cinco de Mayo: How to maximize location-based mobile marketing to grow your business
May 6 • 10 min
Location-based mobile marketing is a great way to display your contextual creative to the right audience at the right time. Tune in to learn more about geo-targeting strategies for Facebook and Instagram. For more marketing strategies, visit rboa.com/blog
How Google SEO and your Podcast equals double ROI for you digital marketing campaign
May 3 • 10 min
Understanding the value Google places on original content on the web is an important factor in determining the tactics of your digital marketing campaign. Learn why leveraging written transcriptions of your podcast can boost your SEO (search rankings) and…
4 Must Haves for Building Landing Pages that Convert - Think Mobile-First
May 2 • 8 min
While websites can produce lead generation opportunities, landing pages are designed to ONLY produce leads. In today’s episode we discuss the 4 must haves for building landing pages that convert. Tune in. For more marketing strategies, visit rboa.com/blog
Consumer disruption and how it impacts your marketing strategy
May 1 • 10 min
Consumers make decisions based on their personal preferences across multiple channels. Understand that process and ensure that you offer a consistent cross-channel brand experience. What are the 3 biggest challenges facing brands today? Tune in. For more…
Contextual digital content at scale will explode your business for good or for bad. Are you prepared?
Apr 30 • 10 min
Executing a successful contextual digital content at scale campaign has the potential to expose the strengths and weaknesses of your company. Are you prepared for the growth? Tune in. For more strategies to grow your business, visit rboa.com/blog
How to perform CPR (Contextual + Pre-Roll) Video Branding to revive and grow your business
Apr 29 • 9 min
The changes Google made in 2017 to its AdWords platform to allow marketers to leverage Search History against video creative is not only a game changer, but it is a sneaky strategy to take advantage of underpriced attention. Why pay $2 per click for a…
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 5 of 5 - Advocates + Brand Ambassadors
Apr 25 • 10 min
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part five, we will discuss the Advocacy section. Tune…
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 4 of 5 - Loyalty
Apr 24 • 9 min
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part four, we will discuss the Loyalty section. Tune…
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 3 of 5 - The Conversion
Apr 23 • 10 min
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part three, we will discuss the Conversion section.…
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 2 of 5
Apr 22 • 10 min
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part two, we will discuss the Consideration section.…
Traction: Getting a Grip on Your Business / The People Component
Apr 19 • 21 min
A continuation of the book Traction: Getting a Grip on Your Business - A review of Chapter 4 / The People Component Guest Katie Westerfield Lilly from Lillyfield Accounting Solutions View other episodes of this series at rboa.com/blog
Breaking Down the 5 Sections of a Successful Digital Marketing Funnel. Part 1 of 5
Apr 18 • 10 min
Understanding the client journey through the five sections of a successful marketing funnel can provide great insight in creating relevant content tailored for step of their decision making process. In part one, we will discuss the Awareness section. Tune…
Why LinkedIn Organic Content is The Hot Spot for B2B Marketing
Apr 17 • 11 min
Discussing the strategies of organic LinkedIn content and how to leverage it to grow your business and create new business opportunities. For more digital marketing tips and strategies, visit rboa.com/blog
7 Key Elements for Effective Digital Marketing to Baby Boomers
Apr 16 • 10 min
Baby Boomers represent the market segment with largest amount of disposable income (estimated $15 trillion dollars). So what are the most effective methods of reaching this marketing segment leveraging digital marketing. Tune in. For more digital…
Digital R.E.C.O.N - Mastering the 5 Stages of Social Surveillance to Know Your Target Audience
Apr 15 • 10 min
Many businesses make the mistake of not fully comprehending their target audience. You can have the best marketing strategies, tools and tactics, but if you don’t understand what absolutely most important to your audience you will never hit the target.…
What are the 4 cornerstones of building a digital empire?
Apr 12 • 10 min
Understanding the landscape of the social web and how it impacts the future success (or failure) of your business is paramount. Want more? Visit rboa.com/blog
Why you should be building an army of creatives right now!
Apr 11 • 9 min
Producing internet content at scale now will payoff monster dividends in 24-36 months. Learn more about joining our army of creatives -> https://rboa.com/internships/
Optimizing Your Instagram account with a little SquareLovin
Apr 10 • 13 min
Whether you have a personal brand or have a business Instagram account, you should checkout SquareLovin? No, I’m not talkin’ about passion for math nerds. This is a free analytics tool for managing your Instagram account. You can visit squarelovin.com to…
Ways to lower the barrier to influence first-time clients and create a great first-time impression
Apr 9 • 14 min
New client acquisition is always more expensive compared to client retention marketing. So what strategies can ehlp your business attract new business and cultivate those new business relationships? Listen in. Learn more at rboa.com/blog
7 Ways to Use Social Media for Recruitment
Apr 8 • 19 min
A fresh take on how businesses are connecting with potential employees to grow their business. Learn more at rboa.com/blog
Episode #5 of the book Traction by Gino Wickman: Mapping 10YR-3YR-1YR Plan
Apr 5 • 23 min
Welcome to episode #5 of the book Traction by Gino Wickman. Katie Westerfield Lilly and Michael David Winn wrap up chapter 3 and discuss mapping out your 10 year target, 3 year picture and 1 year plan. Love to get your comments from today’s episode!
Why thinking like a media company now matters and how it will impact the fate of your business by 2025
Apr 4 • 18 min
The mass media shift from radio to TV that happened in the 30’s has happened again. The new mass media shift is from TV to the Internet. Ignoring that shift will greatly impact business both small and large. Listen in!
How to elevate brand awareness for a small business in a local market.
Apr 3 • 14 min
In order to demonstrate your value to your local community you first have to show that you find value in the community. Learn how to capture the attention of your local community by speaking to them about what’s most important to them then your brand…
What’s the DL on the Instagram DM strategy to build 1-2-1 relationships for your business?
Apr 2 • 13 min
The Instagram DM (Direct Message) strategy is a power social media marketing strategy to grow relationships between your target audience. So what’s workin (and what’s not) on this popular platform? Listen in. Find more great tips on our blog at…
What do the media consumption trends of 2018 reveal? How does that impact your marketing?
Apr 1 • 15 min
Reviewing the media consumption trends from 2018 review. What can we learn from the 2018 Nielsen Audience Reports and how can we avoid wasting our advertising dollars?
Session 4: Reviewing the book Traction by Gino Wickman - Your Marketing Strategy
Mar 29 • 30 min
Session 4: Reviewing the book Traction by Gino Wickman - Your Marketing Strategy
The multiplier of viral: How to harness the power of the social web to amplify your brand reach
Mar 28 • 15 min
How to harness the power of the social web to amplify your brand reach. Viral is the multiplier that search can’t match.
How to leverage AI and deploy one-to-one messaging to maximize your market reach to grow your business
Mar 27 • 18 min
The market is speaking. Are you listening? Creating content that meets the market collective on a one-to-one basis is key to deploying digital marketing at scale. Learn more at rboa.com/blog
Can your digital presence scale along with your plans for growth in 2019? Why not?
Mar 26 • 12 min
If your website is built on WordPress (33% of site on the internet are), then you have the ability to scale. What factors could make your site vulnerable? What should you do?
How to rescue your local brand from being irrelevant and invisible.
Mar 25 • 18 min
Many successful business are ignoring the signs and are throwing 80% of their ad budget in the garbage. Are you? What to do about it today.
What are the 12 Essential Markers of Successful Digital Marketing? Part 2
Mar 22 • 20 min
What are the 12 Essential Markers of Successful Digital Marketing? Today is part two in a series discussing these important markers
What are the 12 Essential Markers of Successful Digital Marketing in 2019?
Mar 21 • 17 min
What are the 12 Essential Markers of Successful Digital Marketing? Today is part one in a series discussing these important markers.
What patterns can we learn from the relationship between media formats and content consumption by the masses?
Mar 20 • 14 min
Where is mass consumer attention in 2019? How can you leverage that consumption for your brand? Learn more about digital marketing on our blog.
ADA Web Compliance is not just about passing a test to avoid penalties or a lawsuit.
Mar 19 • 18 min
It’s about providing access to online content for all individuals regardless of their abilities. In 2018, there was a 181% increase in lawsuits filed in federal court for ADA web accessibility. If you are in New York or Florida and are in the retail, food…
The best Instagram audience growth formula that is killing it right now. Why many brands aren’t doing it.
Mar 18 • 10 min
More than 95 million photos and videos are uploaded to Instagram everyday. So how can you engage with the right people in the right conversation to grow your audience? Listen in!
Traction: Get a grip on your business. Let’s talk core values and core focus.
Mar 15 • 30 min
Discussing the third chapter of the book Traction called The Vision Component. Katie Lilly joins Michael Winn to discuss working through finding and defining your core values and your core focus in order to create a strong foundation to grow your…
How to respect the consumer digital journey and encourage them to take the next step along their pixel path
Mar 14 • 13 min
Understanding the consumer journey across your website and how they experience the digital decision process is critical in growing your business. Knowing where, when and why they leave path before making a final decision is paramount. Armed with this…
Do you want to elevate the social media visibility and digital reach of your organization?
Mar 12 • 12 min
One-to-one engagement is the game, personal brand is the play. Learn how your company can cultivate and ignite personal brand within your staff and leverage it to expand your reach and visibility.
Why isn’t your social media working? What tactics are working in 2019? If you want more engagement, listen in.
Mar 11 • 13 min
Brands need to stop complaining about free platforms like Facebook, Instagram, Twitter, YouTube and LinkedIn - which are free - but to achieve the audience reach to grow your business it’s a pay-to-pay game. Do you have your content tree in full bloom?…
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction: Episode 2
Mar 8 • 26 min
Katie Lillyfield from Lillyfield Accounting Solutions joins Michael Winn to discuss Chapter 2 (Letting Go of The Vine) of “Traction” the book by author Gino Wickman.
Sales or membership down? How can Social Proof tip the scales of consideration in your favor.
Mar 7 • 10 min
How can you leverage social proof to tip the scales of consideration when customers are trying to decide whether or not to renew their membership or become a new customer? Here are 4 steps to prompt current clients/members to provide their review of your…
Do you want to see your digital brand explode with mass attention?
Mar 6 • 10 min
If you aren’t using the A.I.M + Action method you are losing in 2019. Understanding the value of the attention, interest and motive plus action method. Learn how to tell your feature / benefit story and combine it with the 2 big Cs (call, come by or…
7 Overlooked Resources for Discovering Consumer Insight to Craft Highly Effective Content
Mar 5 • 10 min
What are seven overlooked resources for uncovering valuable consumer insight in order to craft highly effective digital content?
What does the Weezer / Fortnite collaboration tell us about the future of digital content strategy over the next decade?
Mar 4 • 10 min
For brands centered around the 18-34 year target audience segment, this is a huge signal in the immediate need to shift from a single ad creative approach to a more story-telling engagement approach to product/service promotion.
Looking for Traction to Grow Your Business? What Factors Might Be Stopping You? Traction Episode 1
Mar 1 • 27 min
Katie Lilly, owner of Lillyfield Accounting Solutions, joins Michael Winn in discussing how to find traction to grow your business. This episode covers the Introduction and Chapter 1 of the book Traction by Gino Wickman. Tune in next Friday for episode 2.
How Can Geo-fencing Impact the Growth of Your Business in 2019?
Feb 28 • 10 min
What are the strategies to effectively get your message in front of the right person at the right time through location-based mobile marketing?
How Can You Improve Brand Engagement Across Platforms in 2019?
Feb 27 • 10 min
What is your content strategy? Do you have a method of collecting feedback and comments that will help shape your creative?
How to set your digital marketing goals for 2019!
Feb 26 • 10 min
What are the 6 essential action items in delivering content at scale to win the digital attention game?
Need to migrate your website from Joomla to WordPress? It can be done.
Feb 22 • 12 min
Time to update your website? WordPress versus Joomla - picking the right CMS for your needs. Need to migrate your website from Joomla to WordPress? It can be done.
Digital marketing ROI - which platform has inflated pricing and which one is undervalued?
Feb 21 • 14 min
Digital marketing ROI - paying to play is part of the attention game, but which platform has inflated pricing and which one is undervalued?
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow?
Feb 19 • 14 min
How can you leverage your strengths to stock pile digital assets in the micro economy of tomorrow? What are you naturally good at? Are you producing content around it?
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale.
Feb 18 • 15 min
How to reverse engineer keyword industry data for digital marketing campaigns and contextual content at scale. What does paid ad placement data from Google AdWords tell you about how to reach potential new clients to grow your business in 2019.
Understanding the difference between growing your business versus scaling it 2019
Feb 15 • 11 min
Understanding the difference between growing your business versus scaling it and why it matters in 2019. Want to learn more? Very excited to announce a whole new series coming on Fridays beginning March 1, 2019.
7 Ways to Leverage Private Events to Boost Your Marketing in 2019!
Feb 13 • 10 min
7 ways to leverage private events to boost your marketing for 2019! Lessons learned from the most EPIC event that never happened.
Why aren’t people buying? What’s wrong with logical-based marketing and messaging?
Feb 12 • 10 min
Why aren’t people buying? What’s wrong with logical-based marketing and messaging. Taking a deeper dive into the motivation behind the decision making process.
Planning to attend an expo as a vendor to grow your business in 2019?
Feb 11 • 9 min
Planning to attend an expo as a vendor to grow your business in 2019? What digital tactics should you leverage to maximize your ROI from the event?
What is ADA compliance and how does it relate to your business website?
Feb 8 • 10 min
What is ADA compliance and how does it relate to your business website? In 2018 there were 2,000+ lawsuits filed in Federal Court - up 181% from 2017. If your business or organization receives federal funding or your provide public access to your business…
How can you leverage Spotify to grow your business in 2019?
Feb 7 • 10 min
Spotify bets big on podcast and buys Gimlet Media and Anchor.fm, why should your care? How might it impact the growth of your business in 2019?
What’s the hidden key to opening the door to growth for your business in 2019?
Feb 5 • 10 min
What’s the hidden key to opening the door to growth for your business in 2019? Has your business plateaued or beginning to shrink? Why? What can you do about it?
What is the best strategy to build your brand in 2019?
Feb 1 • 10 min
If you are a solo practitioner, realtor, sales rep, brand ambassador or small business owner and want to build your brand in 2019, focus on this strategy.
Why isn’t your 2016 marketing working in 2019?
Jan 31 • 10 min
Why isn’t your marketing working? Are you going to keep pushing the same 2016 content in 2019? What are your options?
Why the 4 motivators driving social media interactions matter in 2019
Jan 25 • 9 min
What are the four motivators driving our interaction and activities on social media? Why you should care and how it will impact you digital marketing in 2019.
What is the key to maximizing your marketing reach for 2019?
Nov 12, 2018 • 10 min
What is the key to maximizing your marketing reach for 2019? This strategy will absolutely help you crush your marketing goals!
Getting to know your target audience like an FBI profiler
Oct 30, 2018 • 10 min
Let’s talk about who you are looking for, what you want them to do and how to influence their decision making process.
Taking inventory of what you got. Giving back to your community.
Oct 22, 2018 • 9 min
In today’s podcast, we talk about taking inventory of what you have, what you waste and ways to help others in your business community.
How does design thinking impact your marketing?
Oct 5, 2018 • 10 min
What are you saying? Are you struggling to get responses from your target audience? How does design thinking impact your marketing?
4 Sneaky Blog Topics to Post before November 1 that will go viral and boost your SEO!
Oct 4, 2018 • 9 min
4 Sneaky Blog Topics to Post before November 1. These are proven methods for crafting content marketing articles that will go viral and boost your SEO and your visibility!
How to build a strategic marketing plan for 2019. Part 4 of 4
Oct 3, 2018 • 10 min
How to build a strategic marketing plan for 2019. This is part four in a series of four discussing the smart steps businesses take in planning for growth.
How to build a strategic marketing plan for 2019. Part 3 of 4
Oct 2, 2018 • 9 min
How to build a strategic marketing plan for 2019. This is part three in a series of four discussing the smart steps businesses take in planning for growth.
How to build a strategic marketing plan for 2019. Part 2 of 4
Oct 1, 2018 • 10 min
How to build a strategic marketing plan for 2019. This video is part two in a series of four discussing the smart steps businesses take in planning for growth.
How to build a strategic marketing plan for 2019. Part 1 of 4.
Sep 28, 2018 • 9 min
How to build a strategic marketing plan for 2019. This video is part one in a series of four discussing the smart steps businesses take in planning for growth.
What is the impact of your digital brand on your business?
Sep 27, 2018 • 9 min
What is the impact of your digital brand on your business? Fact: 75% of users make a judgement about a company’s credibility based on their website. Let’s talk about digital turn offs that might be costing you business and/or new clients.
When to shift from Facebook Groups to your own Private Online Network and how to monetize it
Sep 26, 2018 • 9 min
When to shift from Facebook Groups to your own Private Online Network in order to scale your business, add customer/member value and monetize your network.
What is the ROI of pumping out daily digital content?
Sep 25, 2018 • 10 min
Exercising patience in a digital world of instant gratification. What is the ROI of pumping out daily digital content?
Why Content Marketing should be a top priority for you in 2019.
Sep 24, 2018 • 9 min
Why Content Marketing should be a top priority for you in 2019. What is the difference between content marketing and other forms of marketing? Why is it so effective? Here are 7 examples.
What 3 THINGS are preventing you from scaling your business?
Sep 21, 2018 • 10 min
Does it make sense to try and bail out water from a boat that is about to crash into a BIG rock? What is preventing you from scaling your business? 3 things: The Ego Monster, The Cheapskate, Delegating without purpose and zero vision casting.
Does your business have a social media triage in place?
Sep 20, 2018 • 10 min
Does your business have a social media triage in place? Whether comments are positive or negative you need to have a plan in place on how to respond. Having a response plan (triage) consists of analyzing and evaluating the comment and determining the…
Complaining is the toxic virus that will kill your business/productivity.
Sep 19, 2018 • 9 min
Complaining is the toxic virus that will kill your business/productivity. The 3 types are The Venter, The Sympathy Seeker and The Cronic Complainer. Complaining rewires (firing synapses) your brain weakening your immune system, raising blood pressure and…
Google released mobile-first indexing in March 2018. Why should you care?
Sep 18, 2018 • 10 min
Google released mobile-first indexing in March 2018. Why should you care? What steps should you take to make sure your website is mobile-first ready? Don’t wait till 2019. Start planning now and execute. Check the comments for links to more resources or…
What is the secret ninja weapon for digital content segmentation success?
Sep 17, 2018 • 9 min
If society is so addicted to highly-segmented media consumption, why do some companies continue to dish out one-size-fits-all content? #fail What is the secret ninja weapon for digital content segmentation success?
Impact of industry disruption for small businesses: Who’s at risk?
Sep 14, 2018 • 10 min
Let’s cheer for local businesses! Backbone of America’s economy. Scary trend: 4 million more business deaths than births in last decade. What keeps the doors open? Who is at risk? How can you stay on your game?
3 Tips for real estate success: Buyer strategies, seller insights and selecting the right realtor - Gary Bartlett guest speaker
Sep 13, 2018 • 10 min
How to take advantage of the current real estate market conditions in Tallahassee. 3 Tips for success: Buyer strategies, seller insights and selecting the right realtor.
How to crush a local marketing campaign - SMASH all the boxes at once!
Sep 12, 2018 • 9 min
How to crush a local marketing campaign - SMASH all the boxes at once! Inbox, Mailbox, Facebook Feed, Geo-fence, Text and Retarget. You MUST have bold, compelling call-to-action and straight to the point. Prep your list/data and have lightening fast…
How will Voice Search impact your SEO plan for 2019?
Sep 11, 2018 • 9 min
How will Voice Search impact your SEO plan for 2019? Breaking down search intent is key. The four main areas are informational, navigational, actional and transactional. Optimize your digital content on those intents via Google My Business, Q&A, FAQ,…
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces.
Sep 10, 2018 • 9 min
Why are you stuck in the status quo? The status quo is powered by two counter-productive forces: operating out of the opinions of others & driven by the need to acquire material status. How do you know if you are stuck? Is it #miserymonday or #mojomonday…
Why Geo-fencing should be part of your digital game plan
Sep 7, 2018 • 9 min
Why Geo-fencing should be part of your digital game plan. How, what, where and the why of getting the great ROI from your mobile marketing.
Has your business flat-lined? Time for business CPR? 7 steps to breathe life back into your business
Sep 6, 2018 • 9 min
Has your business flat-lined? Time for business CPR? Here are 7 steps to breathe life back into your business.
Don’t let your website visitors bounce! 5 Tactics to lower your bounce rates
Sep 5, 2018 • 10 min
Don’t let your website visitors bounce! Why you should care and how you can decrease your bounce rate to increase website new business opportunities. Here are 5 tactics: 1) Content bites and chunks 2) Better visuals 3) Compelling call-to-actions 4)…
3 Keys to prepare for growth - why you should or shouldn’t plug-in your amp!
Sep 4, 2018 • 9 min
Why you should or shouldn’t plug-in your amp! Is it time to increase your reach to grow your business? Don’t make a costly mistake. You might be costing yourself potential lost revenue. Here are 3 keys to prepare for growth: 1) Document your growth…
Why You Need to Add Podcasting to Your Marketing Mix
Aug 31, 2018 • 9 min
Your audience is constantly on the go so give them the flexibility to tune in. Podcast is perfect for hyper-targeting your audience and has huge SEO value. In 2018, 24% of Americans listen to a podcast regularly. Anchor.fm is a free tool that can…
How to use your blog to meet your clients at any stage of the buyer’s journey.
Aug 30, 2018 • 9 min
How to use your blog to meet your clients at any stage of the buyer journey. Draft your content to match these stages: Awareness - Need recognized, Consideration - Investigative research and Evaluation of reviews, Decision- Making - Decision time. This is…
Are you winning the digital attention game? Or are you sitting on the sidelines whining about the rules?
Aug 29, 2018 • 9 min
Are you #winning the digital attention game? Or are you sitting on the sidelines whining about the rules? Those who are #winning define the rules: 1) Be 100% all-in at what you do 2) Be fearless in telling, showing and sharing it 3) Be laser-focused on…
How do you deliver value long after sale?
Aug 28, 2018 • 9 min
How do you deliver value long after sale? Providing a custom recording of a one-on-one screenshare and audio recording in a video format is a great “beyond the sale” product. Using Join.me is an effective tool to to show the value, explain the benefit,…
What are the 5 ingredients of meaningful work?
Aug 27, 2018 • 9 min
Working at something you hate is called stress, working at something you love is called passion. - Simon Sinek What are the 5 ingredients of work? 1) Hustle - make every minute count 2) Follow through - finish as strong as you start 3) Positive mojo -…
Why do most small businesses #FAIL within the first three years?
Aug 24, 2018 • 9 min
Why do most small businesses #FAIL within the first three years? Hats. They don’t know which one to wear or when to put them on. What are these magical hats of success? Where can we get them?
What is your #1 obstacle in reaching new business?
Aug 23, 2018 • 9 min
What is your #1 obstacle in reaching new business? Need more customers? Need greater reach? Here’s how: the Internet. It is simple, but it takes work. You must have some mix of Facebook, Twitter, Instagram, Snapchat, LinkedIn, YouTube, Podcast, Mobile…
The invisible poison wall of judgement and the anti-dote for it
Aug 22, 2018 • 11 min
What is the invisible wall built around you stopping you from moving forward? Judgement. It is an invisible wall built brick comment by brick thought that poisons us from being our best self! What is the anti-dote to the poison of judgment?
Clutter kills creativity so make space for innovation and inspiration
Aug 21, 2018 • 8 min
Are you stuck in an endless circle of clutter? Take inventory. Dump the clutter. You can’t create innovation and inspiration without clearing the clutter. Pull it and categorize it, donate, trash and keep. Clutter free is where new possibilities are born.
Retargeting - Magical digital be back dust for website visitors
Aug 20, 2018 • 10 min
Are you leaving the digital backdoor open? Is your business spending time and resources to drive traffic to your website, but missing new business? Retargeting MUST be included in your digital ad strategy. It’s like magical be-back dust. Leverage visitor…
Is your business going to GROW in 2019? If so, you are going to need more attention.
Aug 17, 2018 • 9 min
Is your business going to GROW in 2019? If so, you are going to need more attention. Tips to make it happen: 1) Have a plan 2) Be adaptable 3) Be relevant 4) Connect deeper
Google thinks mobile-first - does your business?
Aug 16, 2018 • 9 min
Google thinks mobile-first - does your business? 6 out of 10 customers will meet your business on their phone. Do you make a great impression? Here’s a mobile check-up list: Zoom = bad, make a CTA (call-to-action list) compare against your business growth…
What is OTT? Over-the-Top and Why It Matters For 2019 Marketing
Aug 15, 2018 • 9 min
What the heck is O.T.T.? “Over-the-top” describes a device or a service that is used to stream digital content to any device (TV, tablet, phone or laptop). How does it fit into your marketing plan? Understand who streams, how ads are delivered, challenges…
Understanding how consumers think and feel about your brand is key
Aug 14, 2018 • 9 min
The Internet will kill your business in the next 5-7 years if you ignore it. Ask Compaq Computers, Kodak, Radio Shack, Blockbuster, Toys R Us, The Limited, Wet Seal, Payless Shoes if it’s true. The Internet hasn’t changed us, it has exposed us.…