Your way to stay up to date on the latest in digital marketing.
101 - What happens when your home page incorrectly outranks an internal page?
Apr 16 • 1 min
In many cases, the pages on your site that rank well in Google aren’t your home page; they’re internal pages that are focused on a particular topic. But what happens when the home page outranks an internal page that deserves it more? See full show notes…
100 - Redirects are treated differently than links
Apr 11 • 1 min
When you need to remove or change a page to have it point to a different page, you typically use a 301 redirect. Google appreciates those, but thinks of them much differently than they do of normal links. See full show notes at:…
099 - There is no ranking bonus for Google Partners
Apr 2 • 1 min
Becoming a Google Partner can be a great thing. Not only will it look good for you or your company, but you’ll learn a lot throughout the process. In the end, though, that partnership doesn’t earn any special favors with Google when it comes to search…
098 - Either use a mobile URL or a responsive design; not both
Mar 29 • 1 min
When it comes to handling mobile users, you have a few ways you can set up your site. A mobile responsive site is often the best way to go, but you can also set up a separate mobile site. Whatever you do, choose one direction and stick with it. See full…
097 - There is no limit to the traffic that Google will send to your site
Mar 28 • 1 min
Every few years, the question comes up of whether or not Google has a budget for how much traffic they’re willing to send to a site. As before, the answer is a clear “no”. See full show notes at:
096 - How does Google know the date when something was published?
Mar 19 • 2 min
We often say on here that simply helping Google understand your content can be very important, and knowing how Google understands dates is a big part of that. See full show notes at:
095 - Videos are great for SEO, but they need some text support
Mar 18 • 1 min
Videos can be a great addition to your website, but if you want Google to appreciate those pages you’ll want to add some other content to support the videos. See full show notes at:
094 - Your images don’t need to be on your domain
Mar 15 • 1 min
If ranking well in Google Image Search is important to you, don’t worry about necessarily hosting images on your own domain. See full show notes at:
093 - Why aren’t you ranking for your own brand name?
Mar 14 • 1 min
In general, it’s typically pretty easy to rank first for your own brand name. But what if you’re not? Google has some thoughts on that. See full show notes at:
092 - Adding keywords to CSS is meaningless
Mar 13 • 1 min
A user recently came across some uniquely-named CSS content, and asked Google if that mattered. Google’s response, as expected, is that it’s ignored. See full show notes at:
091 - That redirect linking “hack” doesn’t work
Mar 7 • 1 min
Getting more links to point to your site is important and difficult, but some people think they found a way to trick Google. No, it doesn’t work. See full show notes at:
090 - Google explains more about how JavaScript is indexed
Mar 6 • 1 min
Google’s Martin Splitt has started a new web series focused on SEO and JavaScript, and his first installment has some interesting details on how Google indexes JavaScript. See full show notes at:
089 - Working on mobile page speed isn’t a one-time fix
Mar 5 • 1 min
If you’ve done work on your website specifically to improve the mobile speed, that’s great! However, your job isn’t done; mobile speed and experience is something that should always be worked on. See full show notes at:
088 - Don’t just stick content at the bottom of your ecommerce category pages
Mar 4 • 2 min
Ranking category pages on an ecommerce site can be tough, so many resort to just putting a bunch of text at the bottom of each page, below the product listings. Google says you shouldn’t do that. See full show notes at:
087 - Again, CTR does not affect rankings
Feb 28 • 1 min
It comes around every few years, with someone saying that the click through rate in search results affects your rankings, but Google always denies it. Now a new document seems to counter that argument, but does it really? See full show notes at:…
086 - Don’t use UTM parameters on internal links
Feb 27 • 2 min
Using UTM parameters on your links can be a great way to better understand how users find your site, but leaving those parameters on internal links can cause some problems for Google. See full show notes at:
085 - Fake edits to your Google Maps listings can cause big trouble
Feb 26 • 1 min
For many businesses, a solid ranking on Google Maps is vitally important. Unfortunately, it’s very easy for competitors to sabotage your listings. Are you keeping a close eye on things? See full show notes at:
084 - Don’t break the rules just because your competition does
Feb 25 • 1 min
If you’re struggling to move up the rankings on Google, it can be frustrating to see a competitor ahead of you that isn’t following the rules. It might be tempting to try to copy them, but you’re best off to stay within the guidelines. See full show notes…
083 - Does rating and reviewing podcasts really help them?
Feb 20 • 2 min
On most podcasts, you’ll hear the host say something like “to help keep this show running, please rate and review the podcast”. But does it really help? See full show notes at:
082 - You can link internally as much as you want with no fear of penalty
Feb 18 • 1 min
Links are the currency of SEO, and therefore Google has a lot of rules and ideas about how sites should link to one another. When it comes to linking within your own website, though, essentially no rules apply. See full show notes at:…
081 - Pornyness is a ranking factor
Feb 15 • 1 min
Much has been said about Googles hundreds of ranking factors, but they just came out and said, not surprisingly, that “pornyness” is one of them. See full show notes at:
080 - Google is begging you to just stick to the basics
Feb 14 • 1 min
We talk a lot on this show about little tips and techniques to help your site rank better, but in most cases your time is best spent making sure you have the basic pieces in place. See full show notes at:
079 - Using Hreflang won’t improve your rankings, but could still help bring better traffic
Feb 13 • 1 min
If you use the hreflang attribute on your site to help Google understand language, it won’t directly affect your ranking but could still help drive more targeted traffic to your site. See full show notes at:
078 - Google reveals a bit more about RankBrain
Feb 12 • 2 min
Google uses a machine learning technology called RankBrain to help with search results, but much of how it works is shrouded in mystery. While much is still unknown, Google just opened up a bit more on how it works. See full show notes at:…
077 - There is no time frame for ranking changes after you make improvements
Feb 8 • 1 min
When you make changes to your site to try to improve your rankings, how long will it take until you start moving higher in Google? It all depends. See full show notes at:
076 - Google+ is shutting down. What do you need to do?
Feb 5 • 1 min
It’s been a long, slow death for Google+, and they’re officially closing it up on April 2. What do you need to do about it? See full show notes at:
075 - Is Bing moving away from crawling?
Feb 4 • 1 min
There are two main ways that search engines find new content on the web; from user-submitted sitemaps and by sending out their bots to crawl around. With a new move from Bing, it appears they may be slowly moving away from crawling. See full show notes…
074 - Survey shows that page speed heavily influences user behavior
Feb 1 • 1 min
It’s mostly common sense at this point, but a survey from Unbounce brought to light some interesting stats on how users feel about the loading speed of websites. See full show notes at:
073 - An outdated site will turn off 81% of people
Jan 31 • 1 min
According to a recent survey, if your website isn’t kept up to date, 81% of visitors will think less of your brand. See full show notes at:
072 - HTTPS isn’t required to rank on Google
Jan 30 • 1 min
While adding HTTPS support to your site is a wise move for a variety of reasons, it’s not required to have HTTPS in order to rank on Google. See full show notes at:
071 - How old content can outrank your fresh content
Jan 28 • 1 min
It can be frustrating to publish a brilliant new piece of content, but find a similar article from 7 years ago continue to rank above yours. Why is that? Google’s John Mueller gave us some good answers. See full show notes at:…
070 - Google Posts can still be valuable
Jan 25 • 1 min
If you’ve used the Posts feature inside of Google My Business, you may have noticed recently that they’re showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on them yet. See full show notes at:…
069 - If Google mistakenly thinks your pages are all same, it could be trouble
Jan 23 • 2 min
There are a lot of different ways to generate web pages, such as PHP and JavaScript, but if you’re trying something creative with your site, make sure Google can still tell your pages apart. See full show notes at:
068 - How long should you keep redirects in place?
Jan 22 • 1 min
We talk about 301 redirects on here quite a bit, as they’re an important technical piece to help your site rank well. If you set up a redirect, how long should you leave it in place? See full show notes at:
067 - Links continue to be a major ranking factor
Jan 18 • 1 min
As they’ve done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have on rankings, and the results are quite interesting. See full show notes at:…
066 - Google and WordPress are teaming up to create a local news publishing system
Jan 17 • 1 min
Coming later this year is a new publishing platform called “Newspack”, developed jointly by Google and WordPress, to help make it easier to publish local news. See full show notes at:
065 - Your site needs content to rank well
Jan 16 • 1 min
There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don’t have good content on top of it. See full show notes at:…
064 - Google says not to change image URLs
Jan 15 • 1 min
While having good names for your images is important, such as “greenapple.jpg” instead of “DSC1058.jpg”, changing the image names once they’re already live on your site might be a bad idea. See full show notes at:
063 - WordPress 5.1 will have a new feature that you’ll love
Jan 14 • 1 min
WordPress version 5.1, due to come out in late February, will have a new feature that will help keep you out of trouble when working on your site. See full show notes at:
062 - Some great content marketing quotes to start 2019
Jan 11 • 4 min
As 2019 gets going, here are 11 great content marketing quotes to help inspire and direct your work in the coming year. See full show notes at:
061 - Don’t pretend that 404s are 301s
Jan 10 • 1 min
When you need to remove a page from your website, you might consider redirecting that page to your home page, rather than making it a proper “404 not found”. Google says not to do that. See full show notes at:
060 - You can’t have too many internal links
Jan 7 • 1 min
Websites linking to one another is largely the basis for how Google got started, and we’ve talked about external links quite a few times on here. However, sites also have many internal links that point to other pages on the site. Can you have too many of…
059 - Is Yelp ghosting your reviews?
Jan 4 • 1 min
Yelp is known for often moving a lot of reviews to their “not recommended” section, but that number has been increasing lately thanks to an update being called “Ghost”. Has it affected your business? See full show notes at:…
058 - Your contracts can’t require a link to your site
Jan 3 • 1 min
While it’s always been frowned upon, Google now officially says that you can’t require a followed link in any kind of terms of service or contract. See full show notes at:
057 - There are no “Google Partner SEO Agencies”
Jan 2 • 1 min
Google’s partner programs are a good thing to be a part of, but they don’t have one for official search engine optimization partnerships. See full show notes at:
056 - Google already knows about your shady links
Dec 20, 2018 • 1 min
Getting other sites to link to yours is one of the best things you can do to help your site rank better, and spammers take full advantage of it. For better or worse, Google says they’re already aware of those shady links. See full show notes at:…
055 - There’s no such thing as negative keywords in organic search
Dec 17, 2018 • 1 min
If you’re buying Google Ads for your site, the use of negative keywords is very important and can make your campaign much less expensive and more successful. For organic search, though, negative keywords simply do not exist. See full show notes at:…
054 - The top Google searches of 2018
Dec 14, 2018 • 1 min
Every year Google releases their list of the most popular searches across a variety of categories. Let’s take a look at what we were all searching for in 2018. See full show notes at:
053 - Google’s new Site Kit plugin for WordPress
Dec 13, 2018 • 1 min
If you have a WordPress site, you likely already have Google Analytics on it. If not, you should. Coming early in 2019, Google will be rolling out a new WordPress plugin to help make your Analytics easier to add and easier to understand. See full show…
052 - Where Gutenberg goes from here
Dec 11, 2018 • 1 min
As we mentioned last week, WordPress 5.0 was just released and included their shiny new “Gutenberg” page editor. It’s a great step forward, but it’s just the first of many steps for Gutenberg.
051 - Don’t worry about keywords in your URLs
Dec 10, 2018 • 1 min
Google’s told us before and they’ll tell us again, but keywords in your URLs really don’t matter much. Let’s quickly unpack what they’ve said.
050 - Google says it’s good to have unique images on your pages
Dec 7, 2018 • 1 min
It’s generally thought that having an image on each page of your site is a good thing, and Google agrees. In fact, they suggest that you put a unique image on every page. See full show notes at:
049 - WordPress 5.0 (and Gutenberg) is here. What do you need to do?
Dec 6, 2018 • 1 min
WordPress version 5.0, which includes the new Gutenberg editor, launches today. By the time you listen to this episode, it’s likely already gone live. There is a good bit of debate about this new version, but I’m here to help answer one question — should…
048 - A bit about how Facebook searches work
Dec 5, 2018 • 1 min
There are over two billion searches performed on Facebook every day, but relatively little is known about their search algorithm, especially compared to Google. They’ve now unveiled a bit more about how their searches work, so let’s see what they said.…
047 - Video performs very well on LinkedIn
Dec 4, 2018 • 1 min
I’ve heard a few times that video does very well on LinkedIn, because their algorithm pushes it pretty hard. This podcast shows that it’s true, and I have some basic stats to back it up. See full show notes at:
046 - Google’s tips for dealing with seasonal content
Dec 3, 2018 • 1 min
With the holiday season approaching, you’re likely going to add a few holiday-specific pages to your site. Come January, what should you do with those pages? Google has some tips. See full show notes at:
045 - Position Zero becomes a much bigger deal
Nov 30, 2018 • 1 min
Over the last few years, we’ve seen Google provide a lot more answers in position zero; the spot above the search results where they answer simple questions (such as answers to math questions). Now position zero just became a lot more powerful, and…
044 - Google doesn’t index pages that have been redirected
Nov 26, 2018 • 1 min
As you build your website over time, it’ll likely be important to set up redirects to handle pages that you remove, or when adding SSL, or other things of that nature. Google wants to remind you that when you set up a redirect, they will no longer index…
043 - Nofollow gives publishers a way to focus on content
Nov 20, 2018 • 1 min
It can be frustrating when your company gets mentioned on a popular site and they “nofollow” the link to your site (essentially hiding it from Google), but I recently heard something about that which made me change my perspective on that a little bit. See…
042 - Human trust isn’t the same as Google trust
Nov 19, 2018 • 1 min
In marketing, it’s long been said that people do business with those that they “know, like and trust”. However, establishing trust on your website with Google can be much different than establishing trust on your website with other users. See full show…
041 - Five big things to help your site rank well in 2019
Nov 16, 2018 • 1 min
The folks at Search Engine Land just published a list of the five SEO trends that will matter in 2019, and I thought it was a great list, so we’ll share it here. See full show notes at:
040 - How the speed of your site impacts your rankings
Nov 15, 2018 • 1 min
We all know that it’s important to have a fast loading website, but how exactly does speed affect users on your site? The folks at Yoast just shared some stats, and they tell quite a lot. See full show notes at:
039 - Google creates to help you optimize your site
Nov 14, 2018 • 1 min
Google already has a variety of tools to help you optimize your website (Analytics, Search Console, PageSpeed Insights, and others), but now a new one has joined their ranks — See full show notes at:
038 - 57% of all WordPress sites will start becoming less secure next month
Nov 8, 2018 • 1 min
WordPress powers roughly 1/3 of the entire internet, but starting next month more than half of the WordPress sites out there could become much less secure. Is yours one of them? See full show notes at:
037 - A higher page count doesn’t necessarily help you rank better
Nov 7, 2018 • 1 min
Having more pages can potentially help a site rank better in Google, for a few reasons, but simply having a bunch of pages means nothing in an of itself. See full show notes at:
036 - Google wants you to fill in your own meta descriptions
Nov 2, 2018 • 1 min
When you search for something on Google, the text the appears below each link often comes from the “meta descriptions” on those sites. While Google will generate them automatically when needed, they suggest you write you own. See full show notes at:…
035 - Google gives more details about how 301 redirects work
Nov 1, 2018 • 1 min
If you remove a page or change websites, or somehow just need to set up a redirect, the best way to do it (for the sake of Google) is with what’s know as a “301 redirect”. Much has been said over the years about how they work, but Google has just revealed…
034 - Gutenberg is just about ready to go
Oct 31, 2018 • 1 min
If you use WordPress, you’re likely familiar with the new Gutenberg editor that is coming soon. They just released version 4.1 of the editor and consider it “feature complete”, meaning it’s getting close to being added to WordPress. See full show notes…
033 - Google finds new content through links, and then through sitemaps
Oct 26, 2018 • 1 min
The days of submitting your websites and pages to Google are long gone, but you still need them to find you. How do they do that? The biggest way is through links, but they can also find your content through sitemaps. See full show notes at:…
032 - Simply having more content doesn’t impress Google
Oct 24, 2018 • 1 min
As a general rule, having more content on your site will help with SEO. However, quality is a big factor and Google makes it very clear that better content beats simply having a ton of content.
031 - Google says not to use hashtags in your URLs
Oct 23, 2018 • 1 min
Recently at PubCon, Google’s Gary Illyes advised that you should include “no hashtags in URLs” for the sake of rankings, but it’s a bit nuanced. See full show notes at:
030 - Why you should learn JavaScript to help with SEO
Oct 22, 2018 • 1 min
Three years ago Matt Mullenweg, the creator of WordPress, advised developers to “learn JavaScript deeply”, and it’s proven be to solid advice. Now Google is suggesting the same thing if you want to stay on top of the search engines. See full show notes…
029 - Does Google use real-life user signals to assist with rankings?
Oct 17, 2018 • 1 min
There’s been some thought that since Google knows a good bit about real-life user activity, such as when stores are busy, they might use that data to affect search rankings. At least for now, that doesn’t seem to be the case. See full show notes at:…
028 - Search ranking changes are unrelated to Google’s new mobile-first indexing
Oct 16, 2018 • 1 min
Google has been making a lot of algorithm changes lately, but they seem to be (and should be) unrelated to the mobile-first indexing.
027 - Word count and other metrics can’t measure quality
Oct 15, 2018 • 1 min
People working on their SEO often want to know exactly how best to build their pages; how many words, how many outgoing links, how many backlinks, things like that. Google’s given us the answer — stop counting that stuff.
026 - Making links to your site violates Google’s guidelines
Oct 9, 2018 • 1 min
Links pointing to your website are one of the biggest factors to help rank well in Google, but they’re one of the most difficult and confusing to understand. Google tried to help explain more, but it’s still pretty messy.
025 - Google’s September update
Oct 7, 2018 • 1 min
Google pushed out a pretty big update on August 1, but then on September 27 they took it a bit further.
024 - Low traffic doesn’t always mean low quality
Oct 3, 2018 • 1 min
If you dig around your website stats and see that some pages get very low traffic, that could be an indication that the page is low quality — but not always.
023 - Google is using more neural matching to understand synonyms
Oct 2, 2018 • 1 min
Over the past few months, Google has been applying neural matching to help better understand synonyms, impacting 30% of search queries (or over a billion searches per day).
022 - Google has made some important changes to Google Image Search
Oct 1, 2018 • 1 min
Google has recently updated the look and feel of Google Image Search, but they’ve also made some substantial changes behind the scenes.
021 - Google is looking for ways to handle GDPR blocking
Sep 20, 2018 • 1 min
Many websites in the US have been lazy about how they have handled the GDPR changes, and that’s causing some trouble for Google.
020 - Google indexes and ranks everything inside of accordions and tabs
Sep 19, 2018 • 1 min
It’s been debated for many years, but Google says that content inside of an accordion or tab on your site will get just as much credit as other text on the page.
019 - Google search results aren’t personalized as much as you’d think
Sep 18, 2018 • 1 min
Google has been personalizing search results for roughly a decade, but they’re not personalized nearly as much as you think.
018 - Aim for pages that download in less than 100ms
Sep 17, 2018 • 2 min
Having a fast-loading site is a good thing. Users like it and Google likes it. While there’s no official guideline, Google says that a page should download in
017 - Google cannot index pages that require cookies
Sep 16, 2018 • 1 min
It makes sense, and Google has confirmed that if your site requires cookies in order to view content, Google won’t index that content.
016 - White space is not an SEO issue
Sep 13, 2018 • 1 min
Google applies some penalties if your website header is so heavy that users can’t easily find the content, but their focus with that is on ads, not white space.
015 - Go ahead, put reviews from Google Maps on your website
Sep 13, 2018 • 1 min
Most businesses likely have some reviews on Google Maps, Yelp and other websites. If you want to put some of those reviews on your website, go for it!
014 - Google says you need alt text on your images
Sep 10, 2018 • 2 min
It’s always been said that you should have solid alt text on your images if you want them to rank well, and Google has confirmed that it’s essential.
013 - Don’t link to every page from your home page
Sep 9, 2018 • 1 min
In the past, Google has told us that it’s good to link to your most important pages from your home page in order to give them more weight in the search results. However, that doesn’t mean you should link to every page on your site from the home page.
012 - Google treats PDFs essentially as HTML
Sep 6, 2018 • 1 min
Google has indexed PDFs in their search results for a long time, but it was never understood exactly how. Now they’ve come out and told us: they simply convert them into HTML.
011 - Only 3% of your home page traffic makes it to your blog
Sep 5, 2018 • 2 min
According to some stats from Salesforce, if 100 users visit your home page, only three of them will click through to your blog. That’s not good, but all isn’t lost.
010 - Why don’t singular and plural keywords rank the same?
Sep 4, 2018 • 1 min
Singular and plural keywords don’t often rank the same, and Google has explained why.
009 - Mobile users search “near me” a ton
Sep 3, 2018 • 2 min
A recent survey from Uberall shows that 82% of smartphone users have performed a search with the phrase (or intent) “near me”.
008 - Hacking is increasing, but so are ways to stay safe
Aug 30, 2018 • 2 min
There have been reports lately of an increasing number of Instagram accounts being hacked, but Instagram has finally released the ability to protect your account quite a bit more.
007 - The Classic Editor will be around for years
Aug 29, 2018 • 1 min
WordPress 5.0 and “Gutenberg”, the new editing experience, is coming soon. If you’re nervous about it, though, WordPress says not to worry.
006 - Google judges all of your content
Aug 28, 2018 • 1 min
Google judges all of the content on your website, not just the stuff that you have written.
005 - Google doesn’t care about your fresh content
Aug 21, 2018 • 1 min
Despite what you may have heard, Google doesn’t favor fresh content.
004 - Yoast and Gutenberg
Aug 20, 2018 • 2 min
A new editor for WordPress, code-named Gutenberg, is coming very soon, and now the most popular SEO plugin is ready for it.
003 - Say goodbye to Facebook traffic
Aug 17, 2018 • 2 min
Starting in 2011, Facebook was a major source of traffic for websites. Throughout 2018, Facebook referral traffic has continued to dwindle down and it’s never coming back.
002 - The 11 proven Google ranking factors
Aug 16, 2018 • 3 min
People say that Google has over 200 ranking factors, and that’s likely true, but today we’re going to run through the 11 that Google has actually confirmed.
001 -
Aug 12, 2018 • 1 min
Talking about, the platform that we use for this podcast.