Pragmatic Talk

Pragmatic Talk

www.pragmatic.digital
The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.


14 Susan & Scot talk about their takeaways from Voice Summit 2019
Aug 5 • 14 min
Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and…
13, Usecases for Voice and the 40 Billion dollar retail opportunity
Apr 14 • 6 min
Clients and strategists often ask us “What are consumers doing with their smart speakers?” In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice). We…
12, Building The Business Case For Voice
Mar 14 • 4 min
If you’ve listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you. We discuss the business opportunity that Voice…
11, What is Voice?
Mar 9 • 6 min
We’ve talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some…
10, Considerations for looking at your analytics
Mar 4 • 3 min
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is…
9, A Roadmap To Build Your First Voice Skill In 2019
Feb 27 • 3 min
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is…
8, How should Voice fit into your overall customer experience?
Feb 10 • 6 min
Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company’s larger customer…
7, What is Customer Experience?
Feb 6 • 5 min
Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. There’s lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what…
6, When a voice app makes sense
Sep 29, 2018 • 4 min
Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for…
5, Research for Designing Voice Apps
Aug 18, 2018 • 3 min
Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice…
4, Top 5 Trends in Voice
Aug 12, 2018 • 9 min
Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode we talk about the 5 trends in voice that we’ve noticed from attending 3 conferences this year - IA Summit, Vayner Media’s…
3, Advertising on Voice Platforms
Jul 30, 2018 • 3 min
Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed…
2, Inclusive Design in Voice
Jul 21, 2018 • 2 min
Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed…
1, Voice Search
Jul 20, 2018 • 3 min
Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.…