Digital Dialogue

Digital Dialogue

www.yellingmule.com
Welcome to Digital Dialogue, where we discuss all things digital marketing!


53- Time Management Tips
Oct 8 • 8 min
This week, Katelyn and Scott are sharing helpful time management tips that will get you through the work week.
52- The Rise of Podcasts
Oct 1 • 10 min
This week, Katelyn and Scott are talking about podcasts. They cover how the platform is being used for marketing and share some of their favorite podcasts to listen to.
51- Social Media Round Up
Sep 24 • 8 min
This week, Katelyn and Scott are conducting a social media round-up. From Facebook to Twitter, they are diving in on this week’s most recent social media news stories.
50- Meet Our Designers
Sep 17 • 14 min
On this week’s episode of Digital Dialogue, we sitting down with part of Yelling Mule’s design team! Emily and Lindsey take us through their design process, what tools they like to use and what inspires them creatively.
49- Hypergrowth Overview
Sep 10 • 13 min
Katelyn and Scott had the opportunity to attend an awesome event hosted by Drift called Hypergrowth. The conference brought together people from companies of all shapes, sizes and industries. In this week’s episode, they are breaking down the event and…
48- Buying Followers
Aug 27 • 7 min
On this week’s episode of Digital Dialogue, Katelyn and Scott are talking about growing one’s social media through purchasing fake followers and why this may not be the best method in the long run.
47- Our Favorite Marketing Campaigns
Aug 20 • 8 min
On this week’s episode of Digital Dialogue, Katelyn and Scott are sharing their favorite marketing campaigns. From Spotify to Google, they share the unique marketing concepts that made an impact on them.
46- Young Professionals Networking Night
Aug 6 • 5 min
On this week’s episode, Katelyn and Scott and talking about an awesome networking event called Young Professionals Networking Night. Yelling Mule and The Associated Industries of Massachusetts (AIM) are co hosting the event on August 21st at Capo…
45- The Best Times to Post on Social Media
Jul 30 • 8 min
On this week’s episode of Digital Dialogue we’re talking about what days of the week and times of the day work best when posting your content on social media.
44- What are Social Media Insights?
Jul 23 • 7 min
On this week’s episode of “Digital Dialogue”, Katelyn and Scott are talking about social media insights and why they are so valuable when managing any social media account.
43- Social Media Analysis
Jul 16 • 7 min
This week’s episode dives into how to conduct a social media analysis and why they are vital part in your overall marketing strategy.
42- Apps We Love
Jul 9 • 14 min
On this week’s episode we have Colleen joining the dialogue again! Along with our #SocialMediaMinute of the week we are sharing our favorite apps and why we think they are complete game changers.
41- Social Media Etiquette
Jul 1 • 9 min
This week’s episode of “Digital Dialogue” is centered around social media etiquette. While many look at the world of social media as a place with no boundaries, there are a number of guidelines to follow that will ultimately help lead you to success on…
40- Buyer Personas
Jun 21 • 7 min
On this week’s episode, Katelyn and Scott talk about buyer personas and why they are so important to a marketing strategy.
39- Live Video Strategy
Jun 18 • 7 min
This week’s episode of Digital Dialogue is streaming live. Katelyn and Scott talk all about live video strategy and why you don’t hear about it as much as you did a few years ago. They also talk video strategy and why you still need to incorporate live…
38- Women’s World Cup
Jun 11 • 13 min
FIFA Women’s World Cup 2019 in underway! Katelyn and Scott are joined by Colleen as they watch USA play their first game. The last time the tournament was played in 2015, it was hosted by Canada and won by the United States. So therefore, the United…
37- The Management Tools We Use In Our Web Design Process
Jun 4 • 15 min
On this week’s episode, Katelyn and Scott sit down with Colleen, our Junior Web Developer, to learn how she successfully populates and launches websites here at Yelling Mule. She also touches upon the process she follows and the management tools she…
36- Our Thoughts on Game Of Thrones
May 28 • 19 min
This week’s episode is a little different because Bekah, Nicki and Colleen are joining Digital Dialogue to discuss all things Game Of Thrones. For the last couple of weeks the office has been talking about final season of GOT non stop, so we decided to…
35- Influencer Marketing
May 21 • 9 min
Katelyn and Scott kick off this week’s episode of Digital Dialogue with their #SocialMediaMinute, which includes the following stories. Instagram has reportedly been making edits to their explore tab. The new focus of the tab will be on content, IGTV, the…
34- Mental Health & Social Media
May 14 • 9 min
On this week’s episode, we talk about the effects social media is having on mental health. Over the past several years, online communities catering to health needs and challenges have shown considerable uptake. These tools are known to act as a constant…
33- Our Favorite Social Media Tools
May 7 • 8 min
This week’s episode is all about the social media tools that help us implement our marketing strategy. Katelyn and Scott share a few of their favorites and two major social media news stories. The stories include, Facebook has announced that they are…
32- Social Media Marketing Strategy
Apr 30 • 8 min
This week’s episode kicks off with our #SocialMediaMinute where we share two major social media stories that have been circulating the news. There two stories include Facebook testing out more animated reactions and Snapchat is now working with Shopify to…
31- Blogging Tips
Apr 23 • 8 min
This week’s episode of Digital Dialogue starts off with our #SocialMediaMinute, which includes Facebook’s testing out a new stories- like layout for news feed and Instagram is testing out a new hiding “likes counts” to reduce the focus on vanity metrics.…
30- Networking
Apr 16 • 9 min
Katelyn and Scott start off the episode with this week’s #SocialMediaMinute, which includes Facebook adding ‘Dark Mode’ as a new messenger feature and how video consumption is evolving thanks to new technology. The second segment of Digital Dialogue is…
29- Paid Social Media
Apr 9 • 9 min
On this week’s episode, Katelyn and Scott start off with this week’s #SocialMediaMinute, which includes why marketers are shifting their efforts to focus on Generation Z and how Twitter is testing out new labels to help clarify tweet reply streams. The…
28- Psychology in Marketing
Apr 2 • 8 min
On this week’s episode of Digital Dialogue, Katelyn and Scott dive into the psychology of marketing. Using psychology to share your marketing message with the public can be effective, especially when it is done in a legal and ethical way. The podcast…
27- The Branding Process
Mar 26 • 5 min
On this week’s episode of Digital Dialogue, Katelyn and Scott kick off with two major social media news stories which include Youtube scaling back on TV like programing and Instagram launching its new ‘Checkout’ feature. In the section portion of the…
26- Helpful Branding Tips
Mar 19 • 4 min
Katelyn and Scott kick off this week’s episode with two recent social media stories and share a few helpful branding tips.
25- How To Grow Your Engagement Through IG Stories
Mar 12 • 7 min
On this week’s episode of Digital Dialogue, Katelyn and Scott share two major social media news stories and a few key ways to help grow your engagement through Instagram Stories.
24- Copywriting Tips
Mar 5 • 5 min
On this week’s episode, Katelyn and Scott recap two major social media news stories and share some pretty helpful copywriting tips.
23- Our Web Design Process (Populating and Launch)
Feb 27 • 8 min
On this week’s episode we wrap up the web design process series with Colleen, our junior web developer here at Yelling Mule. Colleen shares with us the process of populating a website and how to launch them.
22- Our Web Design Process (Development Team Perspective)
Feb 19 • 8 min
On this week’s episode, Katelyn and Scott sit down with Yelling Mule’s Senior Web Developer, Stan. Stan dives into the backend coding process and answers questions about his role.
21- Our Web Design Process (Design Team Part II)
Feb 12 • 7 min
Developing a website is complex. Over the next couple of weeks, we are sitting down with various departments at Yelling Mule to help better understand how they contribute to the process. On this week’s episode of Digital Dialogue, Nicki joins the…
20- Social Media Strategies Used During Super Bowl LIII
Feb 5 • 7 min
On this week’s episode, Katelyn and Scott discuss the social media strategies brands used during this year’s Super Bowl Sunday.
18- Our Web Design Process (Sales Team Perspective)
Jan 15 • 9 min
Over the next few episodes of Digital Dialogue, Katelyn and Scott are exploring the process of developing a website based on the perspectives of the various departments here at Yelling Mule. This week, we’re starting at the beginning with the sales…
17- SEO 101
Jan 8 • 5 min
Digital Dialogue is back with new episodes for the new year! This week, Katelyn and Scott dive into SEO and share a few key ways to help make sure you appear near the top in search engine results.
16- Podcast Growth Flow
Dec 18, 2018 • 5 min
Katelyn and Scott start off the episode by talking about Instagram’s new ‘countdown’ sticker feature for stories and Twitter / Facebook are continuing to delete accounts that are centered around hateful messages. The second portion of the episode is all…
15- Cross-posting vs. Cross-promoting
Dec 11, 2018 • 5 min
If you’re not familiar with the term, cross-posting is when one posts the same content across multiple social media networks all at once. On this week’s episode of Digital Dialogue, we discuss, while this initially may seem like an easy way to save time,…
14- What’s your #Hashtag Strategy?
Dec 4, 2018 • 4 min
Do you have a #hashtag strategy in place? In this week’s episode of Digital Dialogue, we break down the usage of hashtags and share the social media news story that turned us on to the topic.
13- How to Focus Your Marketing Efforts in the New Year
Nov 27, 2018 • 5 min
This week, Katelyn and Scott start off the first segment by sharing two top stories affecting the social media world. In the second portion of the episode, they share a few helpful marketing tips to implement in the new year.
12- Sales Tips
Nov 20, 2018 • 9 min
This week, Katelyn and Scott sit down with Mike, Yelling Mule’s sales guru. Mike shares a few of his key takeaways when it comes to finding success in the world of sales.
11- Sitting Down with Yelling Mule’s CEO James Shiner
Nov 13, 2018 • 5 min
This week, Katelyn and Scott sit down with Yelling Mule’s CEO James Shine. They learn all about how he started his own business and what his takeaways have been along the way
10- How To Grow Your Social Media Following
Nov 6, 2018 • 9 min
Katelyn and Scott start off the first segment of Digital Dialogue by sharing three top news stories in the world of social media. In the second portion of the episode they share a few key ways to organically increase your following on social media.
9- Young Women in Digital Conference Recap
Oct 30, 2018 • 12 min
After taking a short hiatus Digital Dialogue is back! This week, Marie is here to share her experience at the Young Women in Digital Conference held at Google’s office in Cambridge, MA.
8- Email Clients and Web Browsers
Aug 24, 2018 • 16 min
Marie is back for this week’s episode! She, Matt and Katelyn are discussing email clients, web browsers and a bunch of other stuff (as they tend to occasionally go off topic).
7- Social Media Pet Peeves (part 2)
Aug 20, 2018 • 23 min
This week’s episode is a little different. Marie’s out of the office, so Matt and Katelyn are joined by YM’s creative team (Nicki, Bekah, Colleen) and Auntie Suzanne! Listen to find out what annoys them the most on social media!
6- Social Media Pet Peeves (part 1)
Aug 10, 2018 • 18 min
This week, Matt, Marie, and Katelyn open up about what annoys them the most on social media. There’s a lot to cover, so please enjoy the first segment of social media pet peeves!
5- How are Beer Brands Engaging with Social Media?
Aug 3, 2018 • 13 min
Happy International Beer Day! To celebrate, Matt, Marie and Katelyn discuss how beer brands and breweries are marketing themselves on social media!
4- Social Media in the Workplace
Jul 27, 2018 • 16 min
Happy Friday (and Roll Tide)! Today, Matt, Marie and Katelyn discuss social media etiquette in the workplace.
3- Apps We Actually Like
Jul 18, 2018 • 18 min
On this week’s episode, we are sharing the apps that are making our lives easier and the apps we could do without
2- Instagram Updates (part 2)
Jul 13, 2018 • 12 min
Join us as we conitue to discuss the latest Instagram features!
1- Instagram Updates
Jul 5, 2018 • 17 min
Welcome to the first ever episode of Digital Dialogue! Join us as we go over the latest Instagram updates!