Beetle Moment Marketing Podcast

Beetle Moment Marketing Podcast
Voice technology, marketing, and business. Start the clock on your beetle moment.

053 - Brian Roemmele - The Key to Successful Branding - Voice and Beyond - Pt. 2
Oct 7 • 41 min
If a brand plays too much in the reptilian brain, preying on FOMO or jealousy, they won’t create longterm fans or customers. Brian Roemmele explains what brands need to do to build longterm successful customer relationships. Every brand has an emotional…
052 - Brian Roemmele - Amazon’s Hardware Announcements: Keys to the Castle - Pt. 1
Sep 30 • 33 min
Guest: Brian Roemmele, “The Oracle of Voice”Echo Buds, Echo Frames, Echo Loop, and more brand new products announced last week will take Alexa to new fields: what does this mean? Brian Roemmele is known as the Oracle of Voice for a reason. Over decades he…
051 - Alexa, How Can Brands Can Sell and Engage More Now? Bob Stolzberg
Sep 23 • 18 min
Guest: Bob Stolzberg, Founder of Voice XPConsider what Amazon might not realize: that brands can use voice as a marketing channel to sell directly to consumers - through Alexa and not with sales going through Think about it.Bob Stolzberg and…
050 - TD Ameritrade Alexa Skills: Brevity, Levity, and Familiarity - Dani Fava
Sep 16 • 21 min
Guest: Dani Fava, Director, Institutional Innovation, TD Ameritrade. Voice technology is a powerful medium for a relationship-centric business like wealth management. In fact, one of the Flash Briefings that Dani Fava launched, TD Ameritrade for Advisors,…
049 - The Killer Voice App - Dave Isbitski, Chief Evangelist Alexa - Pt. 2 of 2
Sep 9 • 15 min
Guest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2.Click here for Part 1We also answered a top question among…
048 - Dave Isbitski - Power of Alexa for Marketing - Pt. 1 of 2
Sep 2 • 21 min
Dave Isbitski, Chief Evangelist, Amazon Alexa, on the power of Alexa for marketing, part 1 of 2.Dave and Emily talked about why voice is a departure from previous technology (leaving Tap, Type, & Swipe - entering Voice First) and how you can harness Alexa…
047 - The New Wave of Financial Literacy - Xipi CEO Christine Concepción
Aug 26 • 20 min
Schools are more likely to teach you “Hot Cross Buns” on the recorder than what Roth IRA is. With one in five students lacking basic financial literacy skills, it is clear that current methods aren’t working. Xipi CEO Christine Concepcion and her…
046 - How NLP Improves Your Communication and Marketing - Corina Frankie
Aug 19 • 20 min
Guest: Corina Frankie, CEO & Founder of Brand Besties, Certified NLP PractitionerNeuro-Linguistic Programming and Voice Marketing, Communication, and LanguageClick here to play this podcast in your favorite appShow notes:02:25 “NLP (Neuro-Linguistic…
045 - Hearables and the Future of Audible Social Media - Dave Kemp
Aug 12 • 18 min
Dave Kemp from Oaktree Products is an expert on hearables, which are smart, wireless in-ear devices such as AirPods. And they’re probably the future of voice, more so than smart speakers.Dave and Emily talked about ambient computing from Alexa to…
044 - Paying Voice Talent, Junk Alexa Skills, and Business Integrity - Melanie Scroggins
Aug 5 • 18 min
I spoke with Austin-based professional voice actor Melanie Scroggins, Owner of Melanie Scroggins Voiceover. Melanie found me based on my tweets about junk skills (Alexa skills with no content that are squatting on search terms). Her story resonated with…
043 - Mics and Podcasting - Ben Thompkins, Blue Microphones
Jul 29 • 14 min
Guest: Ben Thompkins, National Sales Manager- Pro Sales, Blue MicrophonesTOPICS:Ben runs professional sales for Blue in North and South America, has been with Blue ten yearsHe handles B2B business, distribution, and educational salesHow does Blue…
042 - How Marketing is Failing the Modern Mature Consumer
Jul 15 • 18 min
Show notes:The 85+ age group is the fastest growing. There are more people 65+ than under age five. This is a huge missed opportunity for brands not talking to the 50+ cohort.60 million U.S. adults are between age 50-70: lots of spending powerPeter Pan…
041 - Don’t Podfade - Phoebe Mroczek
Jul 1 • 17 min
Guest Phoebe Mroczek of Unbecoming Podcast and New ToTopic: Podcasting businessPodfading - but the overall mortality rate or “podfade” comes in at a remarkable 50%Unbecoming PodcastNew To (Austin) PodcastEmily’s Alexa Flash Briefing - Voice…
040 - Pricing Strategy: How Not to Discount - Network Spinal Analysis Story
Jun 24 • 8 min
Pricing strategy is a key consideration when selling a product or service. Hear a true story about a bizarre pricing model I encountered and what marketers can learn from it.Topics:0:50 Network Spinal Analysis (NSA) - recommended by Tony Robbins: “NSA was…
039 - Katherine Prescott: Alexa Privacy & Echo Show 5
Jun 17 • 18 min
Katherine Prescott is the Founder & Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising in light of which tech company’s…
038 - Audio Brand Identity - Brent Barcus, i65 Music
Jun 13 • 13 min
How do you capture a brand’s audio identity? Emily Binder interviews Brent Barcus of i65 Music based in Nashville.
037 - Sonic Branding - Phoebe Ohayon from Voice Branding (Netherlands)
Jun 3 • 15 min
Emily Binder interviews Phoebe Ohayon, an Audio Branding Strategist and Audio Designer with a background in audio engineering and branding. Phoebe helps brands prepare for a sound and voice-activated future. With her voice-first audio branding approach,…
036 - Monopolies: AT&T Yesterday, Facebook and Google Today - Robert Binder
May 27 • 16 min
Robert Binder is a Senior Engineer member of the technical staff at the Software Engineering Institute (SEI) of Carnegie Mellon University. He has 43 years of experiencing working in technology on everything from mainframe computers to embedded cyber…
035 - Micro Moment Marketing - Melanie Touchstone
May 20 • 15 min
The key idea with micro moment marketing is to embrace the idea that you have but a few seconds to capture the attention of your target consumer. In those brief seconds, brands are challenged to convey a concise message that is relevant to the consumer.…
034 - Unilever’s Voice Marketing Play on Spotify
May 6 • 5 min
Not every marketing activity needs directly measurable ROI. Most branding tactics have never had clear ROI. But they’re still important.Early voice-enabled ads like Unilever’s AXE ad on Spotify hint at the wide open space for a new, frictionless way to…
033 - Top Five Tips for a Great Alexa Flash Briefing - Daniel Hill
Apr 29 • 17 min
What makes a great Flash Briefing? Daniel Hill, creator and host of The Instagram Stories Flash Briefing is our guest. Daniel and Emily Binder, creator and host of Voice Marketing - Daily Beetle Moment Flash Briefing discuss the top five tips for creating…
032 - Simple Works: Voice Marketing for Brands with Michelle Excell
Mar 18 • 8 min
My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space.Show notes and timestamps:What is an Antipodean?01:41 Discussing voice and Michelle’s clients: what are you noticing with…
031 - Simplify Your Marketing: Email, Social, and More - Melanie Touchstone
Feb 25 • 16 min
Full show notes and video coming soon!Email marketingSocial mediaDesign, graphics, and what worksPersonalize messagingKeep it simple - black and white can beat flashy design and colorInterview with Melanie Touchstone
030 - How to Ask for an Introduction the Right Way: Stop Wasting Time
Feb 13 • 7 min
1:30 I want to share this on a Wednesday because it matters2:20 Skip the weather and generic pleasantries: personalize2:40 Sample introduction request to Susan3:02 It’s okay that it’s one-sided sometimes3:15 Don’t sound entitled 3:37 People love the power…
029 - Amazon Alexa In-Skill Purchasing Gets Upsell
Jan 28 • 12 min
Announcements - what’s happening in February 2019 (first two minutes of show):This week I’ll be on Bradley Metrock’s show, This Week in Voice, which should air February 1, 2019If you’re in Atlanta, come to the Atlanta Interactive Marketing Association…
028 - Curating Customer Experiences with Voice Assistants - Jon Chu
Jan 21 • 12 min
If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?Why A.I. isn’t the best term, but curated intelligence is more…
027 - How to Make the Voice Assistant Like Your Brand
Jan 7 • 9 min
How the future voice assistant will judge your brand.We spend major ad dollars on the duopoly (Google and Facebook) with Amazon a distant third. Those ad dollars will shift.Telenav announced that it is integrating Amazon Alexa into its automotive…
026 - Marketing in 2019 and Beyond
Dec 31, 2018 • 15 min
Year end episode. Two areas of focus:Social media - tech companies and their manipulation-based business modelsVoice marketing - smart speakers are the automobile in 1903Facebook (including Instagram), Twitter, and LinkedIn: the revenue models are based…
025 - Bonus Content - Instagram’s Toxic Energy Drink Culture (Jamie Stuckert Part 2)
Dec 17, 2018 • 6 min
This is Part 2 - bonus content.Hear or watch Part 1.
024 - Instagram Influencer Marketing - Jamie Stuckert, Wild Foods
Dec 10, 2018 • 11 min
I spoke with Jamie Stuckert, Marketing Manager at Wild Foods.We talked about marketing on Instagram, influencers, and what works and doesn’t work on Instagram for building an authentic brand and educating people about health.Hear bonus content: part…
023 - Easy Alexa Skills for Brands - Brielle Nickoloff, Witlingo
Dec 3, 2018 • 14 min
Brielle Nickoloff, Voice UX Designer at WitlingoBrielle Nickoloff is a Lead of Voice User Experience Design and Research at Witlingo, a Washington D.C., based startup that builds products and solutions for Voice First devices and platforms, such as…
022 - Coca-Cola’s Ultimatum to Atlanta’s White Elites - Melanie Touchstone Interview Part 2
Nov 26, 2018 • 15 min
An inspiring story from 1964 where a corporation took a huge risk to do the right thing.Full video interview here.This is part 2 of my interview with Melanie Touchstone, Director of Digital Marketing for the Metro Atlanta Chamber. Listen to part 1…
021 - Marketing a City: Atlanta - Part 1 (Interview with Melanie Touchstone)
Nov 19, 2018 • 13 min
Part 1 of 2Interview with Melanie Touchstone, Director of Digital Marketing for Metro Atlanta ChamberThe Digital Dive Podcast 2010-2012ATL Brand Box:
020 - Voice Marketing on Alexa Flash Briefing (Interview with KiKi L’Italien)
Nov 12, 2018 • 21 min
Watch the full video interview here.I interviewed KiKi L’Italien, CEO & Creative Technologist, about Voice Marketing with Alexa Flash Briefing.Topics:1. How are you using voice for marketing? For yourself, #assnchat (Association Chat), or your clients?2.…
019 - Marketing Yourself (Interview with Kristen Knepper)
Nov 5, 2018 • 17 min
Kristen Knepper from Work Like a Girl interviewed me about how to market yourself. We covered some of the challenges we face as women, especially young women, when trying to market ourselves to advance our careers or build our personal brands.You can…
018 - What You Pay - How to Be Value Driven
Oct 29, 2018 • 4 min
Are you value-driven or paying too much? From business to relationships to everyday life, seeking real value can save you in big ways.Two podcasts mentioned:1)It’s not what you buy, it’s what you pay.-Howard Marks Heard on Barry Ritholtz’s podcast,…
017 - Alexa Skill Today, Amazon SEO Tomorrow
Oct 22, 2018 • 8 min
Why you should put content onto Amazon Alexa today.Echo Auto (pre-order available by invitation here - $24.99 for Prime members)My predictive tweet about Echo AutoUbiquitous marketing (spray and pray is dead)Google, YouTube and Amazon - top search…
016 - Voice Marketing from Stubb’s BBQ
Oct 8, 2018 • 6 min
A great recipe skill on Alexa: Great use of authentic brand voice and historical audio that offers novelty, fun, and utility. Good example of early voice marketing.Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved…
015 - Why Voice First and Smart Speakers Are a Marketing Must
Oct 1, 2018 • 13 min
Topics:Position Zero or bustVoice searchSpeech recognitionAlexa Flash BriefingSmart speakersAlexaAmazon EchoGoogle HomeTranscribing all of YouTube automaticallyCarl Jung and the collective unconscious - how this applies to indexing our global…
014 - Missed Opportunities
Sep 25, 2018 • 3 min
Don’t pass up an opportunity for earned media especially when it’s nearly free.
013 - Who’s Been Programming You?
Sep 17, 2018 • 2 min
Leslie Moonves, the longtime chief executive of the CBS Corporation, stepped down on September 9, 2018 amidst sexual harassment allegations. The CBS board announced his departure, effective immediately. Here we go again. Many of the men who have been…
012 - Get a Sponsor (Not a Mentor)
Sep 10, 2018 • 4 min
Want to advance your career? Don’t worry about finding a mentor: get a sponsor.Show notes here.Subscribe on Apple PodcastsEveryone talks about mentors. What we really need is sponsors. An advocate with social capital in an organization (sponsor) will…
011 - Marketing Meat, Milk, and Mayo
Sep 3, 2018 • 6 min
Missouri outlawed the use of the word “meat” on plant based products. This is like that time Unilever (Hellman’s Mayo) sued little vegan Hampton Creek. You have to eat your babies.
010 - Future Flight Attendants and Captains of S&M
Aug 27, 2018 • 6 min
Sexist stickers for kids onboard TUIPR crisis fail - no main brand Twitter account to issue a statement What is the deal with gender roles today? It’s confusing to be expected to display assertive traits in the office and “feminine” traits at home. Chuck…
009 - A Fantastic Interview Question
Aug 21, 2018 • 1 min
Hear a great interview question that will tap into whether a candidate thinks about where the ball is headed. Whether you’re in ecommerce or just about any business, asking this question about Amazon will give you a glimpse into someone’s awareness and…
008 - Interviewing? Raise the Bar.
Aug 13, 2018 • 1 min
I’ve been a candidate. I’ve been a hiring manager. I know recruiters. Here’s one uncommon thing I’ve required when I was hiring marketing candidates. As a manager, you should try it because the cream will rise to the top.It may seem unrealistic to do this…
007 - Three Random Ideas to Inspire Action
Aug 11, 2018
Tune in for three quick, unrelated things I learned this week that made me want to: i) further eliminate junk media, ii) check in on my retirement portfolios, iii) start a much-needed business for airports or women’s locker rooms. Sources include ideas…
006 - The Greatest Marketing Trick of the Twentieth Century
Jul 31, 2018 • 5 min
How bottled water became the #2 beverage sold when tap water is safer and nearly free.
005 - Productive People Don’t Care About Texting
Jul 24, 2018 • 4 min
When it comes to texting, the always-on mentality is a problem. Drop your sense of entitlement and assumption that the recipient has their phone on hand 24/7. We need quiet without distractions in order to think. Your text is not that…
004 - Customer Service 101
Jul 16, 2018
Read more on the blog.Hear this Flash Briefing every week by adding the Beetle Moment Marketing Skill to your Amazon Alexa device (search “Beetle Moment” under Skills in your Alexa app).Enjoy my Flash Briefing? Please rate and review here so others can…
003 - Don’t Tip on Tax! Do Millennials Tip Less?
Jul 12, 2018 • 2 min
Don’t tip on tax. 50 years ago, no one did. Read more on the blog: Tipping is Broken (And Don’t Tip on Tax).
002 - Pricing Your Marketing Services
Jul 12, 2018
Perhaps it’s because the advertising industry is fairly unregulated that clients see a flat fee or hourly rate as negotiable. Perhaps it’s our own fault for playing the pricing game for so long, undermining our value. Read more on the blog: Pricing…
001 - GDPR - Think Bigger
Jul 10, 2018 • 3 min
Digital marketing in the U.S. is like a weekend with mom and dad away leaving oblivious grandparents in charge. Teenagers are sneaking beer into the basement.Read more on the blog.