Strike Gold

Strike Gold
Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too. New episodes every Monday.
How to bootstrap your way to 22,000 users
Nov 5 • 68 min
In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the first day of their beta launch…
How to work with a Creative & get the Best Results.
Oct 29 • 51 min
In this episode Roy Interviews Jonathan on what is the best way to work with a creative! Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives. They either confuse someone…
Come learn from the Master of Influencer Marketing!
Oct 22 • 46 min
In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire,…
How this app got featured on the App store and at apple events! (at a $0 budget)
Oct 14 • 72 min
In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the…
How F#%@ Up Nights went from an idea to sold out events!
Oct 8 • 69 min
In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get…
How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]
Oct 1 • 55 min
In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).
How to never run out of content ideas (Like ever!!!)
Sep 24 • 42 min
In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!
Steve Job’s marketing rules broken & Nike wins the jackpot
Sep 16 • 47 min
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to…
[Outtake] Initiative Q, Does it Deserve the Hype?
Sep 12 • 39 min
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and…
How to Market a Merch & Swag Company! [Brainstorming Session]
Sep 2 • 31 min
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In this episode we cover: - Going into the…
[Top Secret] Our Instagram Framework to Gain 43k Followers
Aug 26 • 48 min
In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics.…
Since When Do Pop-Tarts® Bite Back?
Aug 19 • 55 min
In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower…
Is Influencer Marketing Just a SHAM!?
Aug 12 • 54 min
In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk…
The Talk - The Birds the Bees & the Leads.
Aug 5 • 58 min
In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.
How to steal Creative like a Boss!
Jul 29 • 44 min
In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.
Is Brand Narrative as addictive as cocaine?
Jul 22 • 55 min
In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR…
Build My Funky Website White Boy
Jul 5 • 40 min
In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we’ll be moving to a real podcast studio - and then the sound will kick ass. Promise…] We cover how most…