Strike Gold

Strike Gold
Are you a startup or tech company looking for free growth, content or creative advice? Jonathan Kahn and Roy Povarchik offer up marketing & creatives advice, tips, and tricks and have fun doing it. Sometimes even without being asked too. New episodes every Monday.
Steve Job’s marketing rules broken & Nike wins the jackpot
Sep 16 • 47 min
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to…
[Outtake] Initiative Q, Does it Deserve the Hype?
Sep 12 • 39 min
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and…
How to Market a Merch & Swag Company! [Brainstorming Session]
Sep 2 • 31 min
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In this episode we cover: - Going into the…
[Top Secret] Our Instagram Framework to Gain 43k Followers
Aug 26 • 48 min
In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics.…
Since When Do Pop-Tarts® Bite Back?
Aug 19 • 55 min
In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower…
Is Influencer Marketing Just a SHAM!?
Aug 12 • 54 min
In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk…
The Talk - The Birds the Bees & the Leads.
Aug 5 • 58 min
In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.
How to steal Creative like a Boss!
Jul 29 • 44 min
In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.
Is Brand Narrative as addictive as cocaine?
Jul 22 • 55 min
In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR…
Build My Funky Website White Boy
Jul 5 • 40 min
In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we’ll be moving to a real podcast studio - and then the sound will kick ass. Promise…] We cover how most…