Strike Gold

Strike Gold
Strike Gold is a marketing podcast hosted by Jonathan Kahn and Roy Povarchik. Each Monday, join Roy and Jonathan, for a new hour-long episode with some of the top marketers and growth experts. Learn how to grow your startup from companies such as Amazon, Elementor, Ahreds, Backlinko,, Zappos and more.

Building & Nurturing 250k Loving Users on an Online Community, BOOM25!
May 12 • 62 min
This episode is all about community, and how the UK focused Cashback startup Boom25 built a community of over 250K Raving fans with over 77% engagement. Boom25’s Head of business development Yaniv Rozen and head of marketing, Avinoam Abramowitz join us to…
How did Ahrefs get 250k organic visits a month?
Feb 16 • 42 min
In this week’s episode of Strike Gold, we speak with Joshua Hardwick, head of content at Ahrefs, a company that develops SEO tools and resources to grow your search traffic. Our conversation well left us speechless! This episode is little the antichrist…
Customer Development with the Founder of Headliner App
Feb 2 • 63 min
In this week’s episode of Strike Gold, we speak with Oliver Wellington the Co-Founder of Even though is already a well-known marketing tool for podcasters the company’s co-founder Oliver Wellington believes they aren’t at…
Branding, Sales & Marketing,’s VP Marketing Shares Extraordinary Insights.
Jan 19 • 67 min
In this week’s episode of Strike Gold, we speak with Udi Ledergor is the VP marketing at If you’re unfamiliar with Gong, they have raised over 68 million dollars to help sales leaders succeed by understanding their conversation with the customer…
Marketing insights from the top B2C VC in Israel!
Jan 5 • 70 min
This episode is different. On so many levels. For instance, we usually interview founders/marketers/growth functions within startups. This time, we have Daniel (Danny) Cohen, a general partner at Viola Ventures. Yup, we’re going to the investor’s side.…
How Honeybook perfected Influencer Marketing as a traction channel
Dec 22, 2019 • 57 min
Martha Bitar is the head of business development at Honeybook, and she has a pretty in-depth and excellent user-advocate affiliate program case study to share. If you’re unfamiliar With HoneyBook, it’s a Tel-Aviv-SF based startup that aims to make the…
How Brian’s Dean improved Backlinko’s organic traffic by 80% (using one SEO tactic)
Dec 8, 2019 • 58 min
If you’ve searched for “top SEO experts to follow” you’ve seen Brian Dean’s name for sure. He is responsible for coining terms such as “The Content Roadshow technique”, “The Skyscraper technique” and more. And on the first episode of our second season,…
Running a Survey, Learning the Truth & Improving Your Product!
Apr 22, 2019 • 44 min
Running surveys and conducting user interviews are one of the most critical things you can do to ensure the health of your product and reaching product market fit. Without product market fit - you can grow slowly, but not exponentially. Last week,…
How Storytelling can get you Clients, Funding & Fame! (With Donna Griffit)
Apr 15, 2019 • 71 min
Donna Griffit is by far one of the best storytellers experts in the tech industry. period. full stop. From turning executives’ Linkedin’s profile upside down to building pitch decks that get companies funded and compelling the stories that made some of…
Do you have what it takes to be a CMO? (With Efrat Fenigson)
Apr 8, 2019 • 66 min
Efrat Fenigson had quite a journey before assuming the CMO role at futuristic drone company Airobotics. From being a programmer at a leading gaming company (Hi there Spongebob game!) in Australia through a series of impressive marketing roles to…
How Alex Katz turned Pornhub into a Cultural Phenomena!
Mar 25, 2019 • 67 min
In this episode we have the co-founder of the creative agency Officer & Gentleman Alex Katz, talking about their creative process and working with one of their most unique clients - PornHub. While Pornhub has become the standard name when it comes to…
How Zappos Created a Company Structure where Innovation Thrives
Mar 18, 2019 • 63 min
Josh Levine works at at Brand Marketing and is responsible to help market Zappos’s culture externally and help small startups and companies to grow their culture organically by uncovering what they are passionate about and their core values. In…
How Hacked their way to 700k Active Users!
Mar 11, 2019 • 82 min
Between super growth hacks and helping brands and governments fight fake news, a bootstrap company has managed to grow to 700k users strong. In this episode, Ran and Netanel, 2 of the company co-founders join us to talk about building a boostrap…
How to scale up Facebook Ads (with Azriel from Ratz Pack Media)
Mar 3, 2019 • 70 min
Managing Facebook ads at a scale is a whole different art than managing small budgeted campaigns. Azriel’s Facebook Advertising agency has worked with over 100 client worldwide, including SaaS startups, eCommerce, brands and what not. In this time, his…
Using data to getting your A-ha Moment (With Otniel Ben Amara from Dojo BI).
Feb 25, 2019 • 76 min
Making data drive decisions can be the difference between having your product completely fail and wining over the competition. In this episode Otniel Ben Amara, data scientist & engineer. Co-founder of the Data Agency Dojo BI, stops by to talk to us about…
The secrets to becoming a Technical Marketer! (Elad Levy)
Feb 17, 2019 • 68 min
Elad Levy , now CMO of Fixel, has gone a long way to from being a marketing Junior to the Technical Marketing expert he is today. In this episode Elad talks about his work in Fixel and gaining technical knowledge as a marketer. He also talks about the…
Super Bowl 2019 Commercials Breakdown
Feb 11, 2019 • 84 min
Did you watch the Super Bowl? Of course you did. You wanted to see all those ads didn’t you? In this episode , Roy & Jonathan (AKA “we”) go through the Super Bowl ads that made an impact on us - good (You did good Pampers!) and bad (yes, we’re looking at…
Gett Delivery Growing A company within a company (With Danielle Sharabi)
Feb 4, 2019 • 98 min
Danielle Sharabi took over Gett Delivery’s growth pretty early on in the product’s lifetime. In the past few years, she dedicated her efforts to educate the private sector on using more ‘same day’ deliveries and finding the right product-market fit for…
Building a product-based community (With Magali Bursztyn)
Jan 20, 2019 • 77 min
Magali Bursztyn, now a community manager at Waze and ex-Wix knows all about working with users who don’t only use your product, but love it and want to be a part of it. In this episode she shares from her experience how to get user engaged into a…
Why Strategy beats Tactics, with Yan Yanko!
Jan 14, 2019 • 79 min
Yan (Yanko) Kotliarski is the VP digital at Atreo and one of the most well-known Performance marketers in Israel. Over the past decade, Yan has worked with some (if not all?!) of the biggest brands in Israel, gives talks about Facebook ads and marketing…
Building products for developers & lessons from Google, Slack & Twitch!
Jan 7, 2019 • 68 min
building product for developers & lessons from Google, Slack & Twitch Amir Shevat has definitely done some impressive things in his career. From driving the Startup Ecosystem Development for Google Being the director of developer’s relations for Slack (if…
The process uses to manage product growth!
Dec 30, 2018 • 52 min
Michal Lupo is the Growth Product Manager of’s , a visual project management platform that that helps you to Plan, organize and track projects in one visual collaborative space. In this episode, Michal stops by to talk about the company’s…
How to market to developers! (lessons from Coralogix)
Dec 23, 2018 • 95 min
In this episode, Ariel Assaraf, co-founder and CPO of Coralogix stops by to share his insights on how to market to developers. If your product is directed towards developers or CTO’s this episode is a must have. Ariel debunks that developers are an…
Key Insights we’ve learned from our podcast guests so far!
Dec 17, 2018 • 63 min
In this episode, we discuss the key insights and lessons we’ve learned from our guests so far. It’s been only about ten shows since we started interviewing guests, but man, did we learn a lot. For us, every episode has tons of value, and they’re all worth…
Elementor’s journey to 1 Million users!
Dec 2, 2018 • 89 min
In this episode Ben Pines, CMO of Elementor shares the company’s journey to 1 Million users. Ben, who joined the company before the first version of the product launches, gives insights about how they got their initial traction in a saturated market, the…
How to get users to do what you want using “Choice Architecture”
Nov 25, 2018 • 72 min
In this episode the Roy Bendor Cohen, founder of Q - Behavioral Thinking, drops by to talk about the way people make decisions, and how understanding that process - can help us marketers and product people to drive user behaviour to here we want it to go.
How to bootstrap your way to 22,000 users
Nov 5, 2018 • 68 min
In this episode the co-founders of Poptin, Gal and Tomer, stop by to tell us how they bootstrapped their Opt-in forms SaaS company to 22,000 users! We’re talking about a company that didn’t raise any money - and on the first day of their beta launch…
How to work with a Creative & get the Best Results.
Oct 29, 2018 • 51 min
In this episode Roy Interviews Jonathan on what is the best way to work with a creative! Most of the time when people hire creatives, they waste their money and time. Why? Because people don’t know how to work with creatives. They either confuse someone…
Come learn from the Master of Influencer Marketing!
Oct 22, 2018 • 46 min
In today’s episode we have a crazy special guest - Gil Eyal!. Gil did not only change the influencer marketing industry with his company Hypr, but he’s the master of influencer marketing himself - we’re talking deals with Leonard Dicaprio, Tobey Maguire,…
How this app got featured on the App store and at apple events! (at a $0 budget)
Oct 14, 2018 • 72 min
In today’s episode, Genady Okrain, founder of Momento shares his story of how he got his gif-making app to feature not only the app store (we’re talking multi-country, editor’s pick, top rank, spotlights and more) but in the Apple events and even at the…
How F#%@ Up Nights went from an idea to sold out events!
Oct 8, 2018 • 69 min
In today’s episode, Leora Golomb, founder of Fuckup Nights Israel stops by to talk about how to grow a community around an event (hint: it’s in the Why and Values), how to grow an event from 0 to hundreds of monthly attendees (budget free) and how to get…
How Yotpo Redesigned their Website & Improved Conversion by 93%! [Playbook]
Oct 1, 2018 • 55 min
In this episode, Yoav Aziz, Head of growth at YOTPO, stops by to tell us all the little details, the nitty-gritty and the processes he and his team have used to redesign YOTPO’s website and increase conversion by 93%(!!!!).
How to never run out of content ideas (Like ever!!!)
Sep 24, 2018 • 42 min
In this episode we talk about the movie industry and how social media is shaping the shows and movies we watch. We also talk about how to never run out of relevant blog post ideas for your B2B startup blog!
Steve Job’s marketing rules broken & Nike wins the jackpot
Sep 16, 2018 • 47 min
In this episode we talk about Nike’s Avengers infinity War moment and why Apple’s event was truly a marketing disaster (no, not because ‘Apple is losing it’). We share insights on what you can learn from both of these gigantic brands and we go back to…
[Outtake] Initiative Q, Does it Deserve the Hype?
Sep 12, 2018 • 39 min
This is an outtake Roy and Jonathan thought it was very important to discuss initiative Q. A new digital currency that’s trying to make its way Into the market by using friend bring friend tactics. We also discussed other friend bring friend campaigns and…
How to Market a Merch & Swag Company! [Brainstorming Session]
Sep 2, 2018 • 31 min
In this episode, we answer Roy’s Co-working space buddy on how to generate more leads and market an online march and Swag e-commence. We talk creatives, we talk audience segmentation and we talk lead generation! In this episode we cover: - Going into the…
[Top Secret] Our Instagram Framework to Gain 43k Followers
Aug 26, 2018 • 48 min
In this very special James Bond episode. Roy Povarchik delivers on his promise and shares the Instagram framework he uses at his agency Stardom.IO, to help grow Instagram accounts to tens of thousands of engaged followers. From setup, strategy to tactics.…
Since When Do Pop-Tarts® Bite Back?
Aug 19, 2018 • 55 min
In this episode, we talk about upping your IG story engagement. Do big brands need to be politicly correct (and your brands opportunity!) and what’s the ROI of people’s attention span! In this episode we cover: Roy Povarchik tries to Master follower…
Is Influencer Marketing Just a SHAM!?
Aug 12, 2018 • 54 min
In this episode we talk about influencer marketing - does it actually work is it all a sham? What it takes to use brand rivalry as a marketing method and what is the biggest creative ads strategy opportunity that nobody’s done yet? In this episode we talk…
The Talk - The Birds the Bees & the Leads.
Aug 5, 2018 • 58 min
In this episode, we have a special guest Ilana Fass! We also discuss how Social media is influencing your kids in ways you didn’t even think of and is Facebook marketing dead? Or do you just suck as a marketer.
How to steal Creative like a Boss!
Jul 29, 2018 • 44 min
In this episode all Jonathan’s clients are obsessed with Lemonade & Dollar Shave Club! We talk about why companies should focus on the creative process and not the outcome, and what happens when your company DNA is rotten.
Is Brand Narrative as addictive as cocaine?
Jul 22, 2018 • 55 min
In this episode, we discuss what does “narrative is the new branding” even means(?), and how would you increase sales of a well established urban branded beer at the new locations across the country. Also, some damn dark predictions about the future of VR…
Build My Funky Website White Boy
Jul 5, 2018 • 40 min
In this episode, Jonathan tricks Roy into giving him free branding & content planning advice to help him build his website. [Sorry for the echo - we’ll be moving to a real podcast studio - and then the sound will kick ass. Promise…] We cover how most…