Pint-Sized Marketing Podcast

Pint-Sized Marketing Podcast
Pint-Sized Marketing is a monthly meetup in Dublin, Ireland. We bring together new and experienced speakers to share actionable tips, tactics and strategies with 100+ marketers each month. Listen back to past talks to get a feel for what to expect at o…

Sam Nemzer - How Getting to Grips with APIs Will Make Your Life Easier
Dec 2, 2019 • 14 min
When someone starts talking about APIs, a lot of people’s eyes glaze over due to all the technical jargon. Maybe that’s you. Even if you’re familiar with the concept, it can be hard to know where to start. Sam will take you through what APIs are, some…
Claire Carlile - Google As Your New Home Page - Optimising Google My Business in a No Click World
Dec 2, 2019 • 24 min
Claire talks about the changing SERP landscape, zero-click (and what this ACTUALLY means), the changing look feel and functionality of the business profile (or business knowledge panel, or whatever Google are calling it this week) - and how important it…
Matthew Kay - A Repeatable Content Generation Process that Generated Over 100,000 Search Clicks in Less Than 12 Months
Dec 2, 2019 • 17 min
Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn’t always resonate with users and search engines in the way we’d hoped. During this talk, Matthew dives into Aira’s…
Aiden Carroll - How To Track Traffic Like A Champ
Nov 5, 2019 • 31 min
Tracking your campaigns is not a nice to have, it is critical. You need to know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry.What if I were to…
Aoife O’Connor - The Psychology of Language and Online Persuasion - Tactics We Should Be Using For PR & Link Building
Nov 5, 2019 • 21 min
Aoife O’Connor discusses the correlation between Digital PR and Psychology and how we should be using online persuasion to engage our audience further to build links.
Kevin Moore - PPC and SEO for Double Domination in the SERPs
May 26, 2019 • 19 min
It’s always better when we work together, and in Wolfgang we love to integrate our services, I’ll be exploring one of the biggest Search Marketing myths of the past decade - that once organic dominance is obtained, you can turn off your targeted ad…
Helen Pollitt - Stop Making Decisions Whilst Stumbling in the Dark
May 26, 2019 • 20 min
Google Analytics can be a goldmine of information for marketers, but is it all accurate? Helen investigates the trustworthiness of Google Analytics out-of-the-box, including breaking down the problem of “dark” traffic, how to identify if your website…
Jon Quinton - Automated Reports to Help You Survive Facebook Ads Nightmares
May 26, 2019 • 15 min
The Facebook Ad Manager makes life pretty difficult when it comes to extracting actionable insights.To start making real progress you either need to know how to manipulate the reports in the ad manager itself, or you need to use tools to create your own…
Sam Marsden - Data Studio for SEOs: Creating BAMF Dashboards That Inform & Persuade
Apr 27, 2019 • 25 min
SEOs need to place more emphasis on visualising data, not only to convince those that we work for and with, but so that we can make more informed decisions faster. In this talk, Sam will show you how you can revolutionise your reporting by creating…
David White - Using Social Media as a PR Tool
Apr 27, 2019 • 20 min
As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes. In this talk, David will…
Julia Logan - Wordpress Security
Apr 27, 2019 • 27 min
WordPress powers a large part of today’s web and as such, is a popular target for exploits. Find out what you can do to protect your Wordpress site’s security and minimise the risks.
Clark Boyd - The Death of ‘SEO Content’
Feb 23, 2019 • 20 min
The world’s biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices. As we move into a more sophisticated era of search, simply stringing keywords…
Danny Richman - How to Earn Links with Incentivised Guest Posting
Feb 23, 2019 • 15 min
Need quality links but hate doing link-building and outreach? Danny demonstrates a quick-win method for earning high-authority, relevant links guaranteed to work for any business.
Shannon McGuirk - Tactics for Landing Big Links on Low Budgets
Jan 26, 2019 • 18 min
In her talk, Shannon explains why you don’t need a 5 figure digital PR or SEO budget to secure high-quality links and coverage. She will take you through some vital tactics from creating evergreen content, utilising key spokespeople and free datasets,…
Trevor Koen - Future-Facing PPC: Facts, Speculation And A Badly Timed Press Release
Sep 3, 2018 • 16 min
In his short talk, Trevor will be running through 5 areas where the Imperic Media team are seeing evolution in PPC. He will be outlining potential changes over the next couple years and where opportunities may lie.
Irina Nica - How To Build High-Quality Backlinks And Authority In A Post-GDPR World
Sep 3, 2018 • 18 min
If you want to improve your site’s ranking, you need to gain valuable links from authoritative websites by having a solid outreach strategy. In this talk, you’ll learn what a GDPR-friendly outreach process looks like and three tactics you can start…
Gavin Duff - Know Your Audience: Spend Less, Earn More, Be Smarter
Sep 3, 2018 • 17 min
Don’t make assumptions. Don’t waste money on the wrong audiences. Ask publishers the right questions. Get to know YOUR OWN audiences. Find them. Segment them. Target them. Learn from them. It’s the only way that they’ll listen to you - because then…
Rachel Costello - The Toughest Battles in SEO are Internal: How to Prioritise & Demonstrate Value
Aug 6, 2018 • 15 min
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of…
James Brockbank - The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campaign Concepts
Aug 6, 2018 • 16 min
James Brockbank
Dan Saunders - The Guardian Angels and the Deadly sins of ecommerce SEO
Aug 5, 2018 • 14 min
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, this talk will guide you through the dos and don’ts of…
Dan Smullen - Google Sheet Hacks for SEO
Jun 30, 2018 • 14 min
Learn about the power of Array formula with VLookups to crosswalk Screaming Frog, Google Analytics and Google Search Console data to better inform on-page recommendations. Also, learn why you should use Supermetrics to pull in Google AdWords and Google…
Andi Jarvis - People Are Stupid
Jun 30, 2018 • 20 min
People make bad decisions. Even when they’re presented with evidence of better decisions, they still make bad ones. Andi will explore a few key reasons why people make bad decisions and provide some tips for how you can use this information to improve…
Karyn Corrigan - When is SEO not actually SEO
Jun 30, 2018 • 13 min
Sometimes an SEO Strategy may not include certain areas of SEO due to the audience or industry that a company is in. Highlighting when social media, blogs, link building, etc are not necessarily a good thing for SEO, the aim of this talk is to show…
Rodolfo Melogli - Human-to-Human Email Marketing Onboarding
May 13, 2018 • 9 min
Human-to-Human Email Marketing Onboarding
Marijana Kostelac - 3 Easy Steps For Better Results With Content Marketing
May 13, 2018 • 15 min
Marijana talks about making content marketing better in three steps. The first part focuses on aligning goals with content formats and KPIs, while the second one covers a toolkit that helps you find content topics your audience cares about. The final…
Laoise Keaveney - Using PR, Online, And Data to Rebuild Ireland’s Quirkiest Museum
May 13, 2018 • 12 min
This presentation will show unique data and findings from the 2017 digital activations of the National Wax Museum Plus and the Irish Rock N Roll Museum Experience. What worked, what didn’t and how they used PR and data to grow their businesses
Shane Lyons - GDPR – What Does It Mean For Me And For Marketing?
May 13, 2018 • 10 min
The GDPR deadline is on the horizon and it has the potential to drastically affect your digital campaigns. Find out about the amount of your data that the large tech companies store and how GDPR will impact you as an individual. Finally, learn how to…